Principes de la DAAC au sujet de — AdChoices in Canada

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tweak-product-quick-view-lightbox-show-arrows tweak-product-quick-view-lightbox-show-close-button tweak-product-quick-view-lightbox-controls-weight-light tweak-share-buttons-style-icon-only tweak-share-buttons-icons-show tweak-share-buttons-standard-background-color native-currency-code-cad collection-type-index collection-layout-default collection-5c7d5ff56e9a7f7ed21743d4 view-list mobile-style-available sqs-has-custom-cart has-logo-image has-tagline has-social has-parallax-images enable-load-effects has-primary-nav has-user-accounts" data-controller="HashManager, SiteLoader, MobileClassname"> <div class="Loader"></div> <div class="Mobile" data-nc-base="mobile-bar" data-controller="AncillaryLayout"> <div class="Mobile-bar Mobile-bar--top" data-nc-group="top" data-controller="MobileOffset"> <div data-nc-container="top-left"> <a href="/" class="Mobile-bar-branding" data-nc-element="branding" data-content-field="site-title"> <img src="//images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1573239822493-7FTI37KWNTY349YUBLHV/DAAC-AdChoices-WhiteText-50h.png" alt="AdChoices in Canada" sizes="240px" class="Mobile-bar-branding-logo" style="display:block" srcset="//images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1573239822493-7FTI37KWNTY349YUBLHV/DAAC-AdChoices-WhiteText-50h.png?format=100w 100w, //images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1573239822493-7FTI37KWNTY349YUBLHV/DAAC-AdChoices-WhiteText-50h.png?format=300w 300w, //images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1573239822493-7FTI37KWNTY349YUBLHV/DAAC-AdChoices-WhiteText-50h.png?format=500w 500w, //images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1573239822493-7FTI37KWNTY349YUBLHV/DAAC-AdChoices-WhiteText-50h.png?format=750w 750w, //images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1573239822493-7FTI37KWNTY349YUBLHV/DAAC-AdChoices-WhiteText-50h.png?format=1000w 1000w, //images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1573239822493-7FTI37KWNTY349YUBLHV/DAAC-AdChoices-WhiteText-50h.png?format=1500w 1500w, //images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1573239822493-7FTI37KWNTY349YUBLHV/DAAC-AdChoices-WhiteText-50h.png?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> </a> </div> <div data-nc-container="top-center"></div> <div data-nc-container="top-right"></div> </div> <div class="Mobile-bar Mobile-bar--bottom" data-nc-group="bottom" data-controller="MobileOffset"> <div data-nc-container="bottom-left"> <button class="Mobile-bar-menu" data-nc-element="menu-icon" data-controller-overlay="menu" data-controller="MobileOverlayToggle" aria-label="Open navigation menu" > <svg class="Icon Icon--hamburger" viewBox="0 0 24 18"> <use xlink:href="/assets/ui-icons.svg#hamburger-icon--even" class="use--even"></use> <use xlink:href="/assets/ui-icons.svg#hamburger-icon--odd" class="use--odd"></use> </svg> <svg class="Icon Icon--hotdog" viewBox="0 0 24 14"> <use xlink:href="/assets/ui-icons.svg#hotdog-icon--even" class="use--even"></use> <use xlink:href="/assets/ui-icons.svg#hotdog-icon--odd" class="use--odd"></use> </svg> <svg class="Icon Icon--plus" viewBox="0 0 20 20"> <use xlink:href="/assets/ui-icons.svg#plus-icon--even" class="use--even"></use> <use xlink:href="/assets/ui-icons.svg#plus-icon--odd" class="use--odd"></use> </svg> <svg class="Icon Icon--dots-horizontal" viewBox="0 0 25 7"> <use xlink:href="/assets/ui-icons.svg#dots-horizontal-icon--even" class="use--even"></use> <use xlink:href="/assets/ui-icons.svg#dots-horizontal-icon--odd" class="use--odd"></use> </svg> <svg class="Icon Icon--dots-vertical" viewBox="0 0 7 25"> <use xlink:href="/assets/ui-icons.svg#dots-vertical-icon--even" class="use--even"></use> <use xlink:href="/assets/ui-icons.svg#dots-vertical-icon--odd" class="use--odd"></use> </svg> <svg class="Icon Icon--squares-horizontal" viewBox="0 0 25 7"> <use xlink:href="/assets/ui-icons.svg#squares-horizontal-icon--even" class="use--even"></use> <use xlink:href="/assets/ui-icons.svg#squares-horizontal-icon--odd" class="use--odd"></use> </svg> <svg class="Icon Icon--squares-vertical" viewBox="0 0 7 25"> <use xlink:href="/assets/ui-icons.svg#squares-vertical-icon--even" class="use--even"></use> <use xlink:href="/assets/ui-icons.svg#squares-vertical-icon--odd" class="use--odd"></use> </svg> </button> </div> <div data-nc-container="bottom-center"> </div> <div data-nc-container="bottom-right"> <div class="Mobile-bar-account" data-nc-element="account" data-controller="UserAccountLink"> <button class="user-accounts-text-link"> <span class="unauth">Sign In</span> <span class="auth">My Account</span> </button> <div class="user-accounts-icon"> <svg class="Icon Icon--user-accounts" viewBox="0 0 28 28"> <use class="use--odd" xlink:href="/assets/ui-icons.svg#accounts-icon--odd"></use> <use class="use--even" xlink:href="/assets/ui-icons.svg#accounts-icon--even"></use> </svg> </div> </div> <a href="/search" class="Mobile-bar-search" data-nc-element="search-icon" aria-label="Search"> <svg class="Icon Icon--search" viewBox="0 0 20 20"> <use xlink:href="/assets/ui-icons.svg#search-icon"></use> </svg> </a> </div> </div> <div class="Mobile-overlay"> <div class="Mobile-overlay-menu" data-controller="MobileOverlayFolders"> <div class="Mobile-overlay-menu-main"> <nav class="Mobile-overlay-nav Mobile-overlay-nav--primary" data-content-field="navigation"> <button class="Mobile-overlay-nav-item Mobile-overlay-nav-item--folder" data-controller-folder-toggle="en/about-the-program"> <span class="Mobile-overlay-nav-item--folder-label">About the Program</span> </button> <a href="/en/tools" class="Mobile-overlay-nav-item"> Tools </a> <a href="/en/participating-companies" class="Mobile-overlay-nav-item"> Participants </a> <a href="/en/accountability" class="Mobile-overlay-nav-item"> Accountability </a> <button class="Mobile-overlay-nav-item Mobile-overlay-nav-item--folder" data-controller-folder-toggle="en/join-the-program"> <span class="Mobile-overlay-nav-item--folder-label">Join Us</span> </button> <a href="/en/consumers" class="Mobile-overlay-nav-item"> For Consumers </a> <button class="Mobile-overlay-nav-item Mobile-overlay-nav-item--folder" data-controller-folder-toggle="fr/a-propos-du-programme"> <span class="Mobile-overlay-nav-item--folder-label">À propos du programme</span> </button> <a href="/fr/outils" class="Mobile-overlay-nav-item"> Outils </a> <a href="/fr/participants" class="Mobile-overlay-nav-item"> Participants </a> <a href="/fr/responsabilite" class="Mobile-overlay-nav-item"> Responsabilité </a> <button class="Mobile-overlay-nav-item Mobile-overlay-nav-item--folder" data-controller-folder-toggle="fr/joindre"> <span class="Mobile-overlay-nav-item--folder-label">Rejoignez-nous</span> </button> <a href="/fr/consommateurs" class="Mobile-overlay-nav-item"> Pour Consommateurs </a> </nav> <nav class="Mobile-overlay-nav Mobile-overlay-nav--secondary" data-content-field="navigation"> </nav> </div> <div class="Mobile-overlay-folders" data-content-field="navigation"> <div class="Mobile-overlay-folder" data-controller-folder="en/about-the-program"> <button class="Mobile-overlay-folder-item Mobile-overlay-folder-item--toggle" data-controller-folder-toggle="en/about-the-program"> <span class="Mobile-overlay-folder-item--toggle-label">Back</span> </button> <a href="/en/principles" class="Mobile-overlay-folder-item"> DAAC Principles </a> <a href="/en/about-adchoices" class="Mobile-overlay-folder-item"> Program Framework </a> <a href="/en/accountability" class="Mobile-overlay-folder-item"> Accountability </a> <a href="/en/faq" class="Mobile-overlay-folder-item"> FAQ </a> <a href="/en/business-registration" class="Mobile-overlay-folder-item"> Join the Program </a> </div> <div class="Mobile-overlay-folder" data-controller-folder="en/join-the-program"> <button class="Mobile-overlay-folder-item Mobile-overlay-folder-item--toggle" data-controller-folder-toggle="en/join-the-program"> <span class="Mobile-overlay-folder-item--toggle-label">Back</span> </button> <a href="/en/business-registration" class="Mobile-overlay-folder-item"> Use AdChoices </a> <a href="/en/news" class="Mobile-overlay-folder-item"> News </a> <a href="/en/about-daac" class="Mobile-overlay-folder-item"> About the DAAC </a> </div> <div class="Mobile-overlay-folder" data-controller-folder="fr/a-propos-du-programme"> <button class="Mobile-overlay-folder-item Mobile-overlay-folder-item--toggle" data-controller-folder-toggle="fr/a-propos-du-programme"> <span class="Mobile-overlay-folder-item--toggle-label">Back</span> </button> <a href="/fr/les-principes" class="Mobile-overlay-folder-item"> Principes de la DAAC </a> <a href="/fr/responsabilite" class="Mobile-overlay-folder-item"> Responsabilité </a> <a href="/fr/faq" class="Mobile-overlay-folder-item"> Foire aux questions </a> <a href="/fr/joindre" class="Mobile-overlay-folder-item"> Rejoignez le programme </a> </div> <div class="Mobile-overlay-folder" data-controller-folder="fr/joindre"> <button class="Mobile-overlay-folder-item Mobile-overlay-folder-item--toggle" data-controller-folder-toggle="fr/joindre"> <span class="Mobile-overlay-folder-item--toggle-label">Back</span> </button> <a href="/fr/enregistrement-dentreprise" class="Mobile-overlay-folder-item"> Enregistrement d'entreprise </a> <a href="/fr/actualites" class="Mobile-overlay-folder-item"> Actualités </a> <a href="/fr/au-sujet" class="Mobile-overlay-folder-item"> Au sujet de la DAAC </a> </div> </div> </div> <button class="Mobile-overlay-close" data-controller="MobileOverlayToggle" aria-label="Close navigation menu"> <svg class="Icon Icon--close" viewBox="0 0 16 16"> <use xlink:href="/assets/ui-icons.svg#close-icon"></use> </svg> </button> <div class="Mobile-overlay-back" data-controller="MobileOverlayToggle"></div> </div> </div> <div class="Parallax-host-outer"> <div class="Parallax-host" data-parallax-host> <div class="Parallax-item" data-parallax-item data-parallax-id="5c7d601cc830258ac748e439"></div> </div> </div> <div class="Site" data-nc-base="header" data-controller="AncillaryLayout"> <div class="sqs-announcement-bar-dropzone"></div> <header class="Header Header--top"> <div class="Header-inner Header-inner--top" data-nc-group="top"> <div data-nc-container="top-left"> <div class="Header-search" data-nc-element="search"> <form class="Header-search-form" action="/search" method="get"> <input class="Header-search-form-input" name="q" type="text" spellcheck="false" value="" autocomplete="off" placeholder="Search" /> <button class="Header-search-form-submit" type="submit" data-test="template-search"> <svg class="Icon Icon--search--small" viewBox="0 0 15 15"> <use xlink:href="/assets/ui-icons.svg#search-icon--small"></use> </svg> <svg class="Icon Icon--search" viewBox="0 0 20 20"> <use xlink:href="/assets/ui-icons.svg#search-icon"></use> </svg> </button> </form> </div> </div> <div data-nc-container="top-center"> <div class="Header-account" data-nc-element="account" data-controller="UserAccountLink"> <button class="user-accounts-text-link"> <span class="unauth">Sign In</span> <span class="auth">My Account</span> </button> <div class="user-accounts-icon"> <svg class="Icon Icon--user-accounts" viewBox="0 0 28 28"> <use class="use--odd" xlink:href="/assets/ui-icons.svg#accounts-icon--odd"></use> <use class="use--even" xlink:href="/assets/ui-icons.svg#accounts-icon--even"></use> </svg> </div> </div> <div class="Header-social" data-nc-element="social"> <nav class="SocialLinks" data-content-field="connected-accounts"> <div class="SocialLinks-inner"> <a href="http://linkedin.com/company/daacanada" target="_blank" class="SocialLinks-link linkedin-unauth" style=""> <div> <svg class="SocialLinks-link-svg" viewBox="0 0 64 64"> <use class="SocialLinks-link-icon" xlink:href="#linkedin-unauth-icon"></use> <use class="SocialLinks-link-mask" xlink:href="#linkedin-unauth-mask"></use> </svg> </div> </a><a href="https://www.facebook.com/daacanada/" target="_blank" class="SocialLinks-link facebook-unauth" style=""> <div> <svg class="SocialLinks-link-svg" viewBox="0 0 64 64"> <use class="SocialLinks-link-icon" xlink:href="#facebook-unauth-icon"></use> <use class="SocialLinks-link-mask" xlink:href="#facebook-unauth-mask"></use> </svg> </div> </a><a href="https://www.instagram.com/youradchoices/" target="_blank" class="SocialLinks-link instagram-unauth" style=""> <div> <svg class="SocialLinks-link-svg" viewBox="0 0 64 64"> <use class="SocialLinks-link-icon" xlink:href="#instagram-unauth-icon"></use> <use class="SocialLinks-link-mask" xlink:href="#instagram-unauth-mask"></use> </svg> </div> </a><a href="https://bsky.app/profile/daacanada.bsky.social" target="_blank" class="SocialLinks-link url" style=""> <div> <svg class="SocialLinks-link-svg" viewBox="0 0 64 64"> <use class="SocialLinks-link-icon" xlink:href="#url-icon"></use> <use class="SocialLinks-link-mask" xlink:href="#url-mask"></use> </svg> </div> </a> </div> </nav> </div> </div> <div data-nc-container="top-right"> </div> </div> </header> <div class="Site-inner Site-inner--index"> <header class="Header Header--bottom"> <div class="Header-inner Header-inner--bottom" data-nc-group="bottom"> <div data-nc-container="bottom-left"> <nav class="Header-nav Header-nav--primary" data-nc-element="primary-nav" data-content-field="navigation"> <div class="Header-nav-inner"> <span class="Header-nav-item Header-nav-item--folder"> <a href="/en/about-the-program" class="Header-nav-folder-title" data-controller="HeaderNavFolderTouch">About the Program</a> <span class="Header-nav-folder"> <a href="/en/principles" class="Header-nav-folder-item">DAAC Principles</a> <a href="/en/about-adchoices" class="Header-nav-folder-item">Program Framework</a> <a href="/en/accountability" class="Header-nav-folder-item">Accountability</a> <a href="/en/faq" class="Header-nav-folder-item" data-test="template-nav">FAQ</a> <a href="/en/business-registration" class="Header-nav-folder-item">Join the Program</a> </span> </span><a href="/en/tools" class="Header-nav-item" data-test="template-nav">Tools</a><a href="/en/participating-companies" class="Header-nav-item">Participants</a><a href="/en/accountability" class="Header-nav-item" data-test="template-nav">Accountability</a><span class="Header-nav-item Header-nav-item--folder"> <a href="/en/join-the-program" class="Header-nav-folder-title" data-controller="HeaderNavFolderTouch">Join Us</a> <span class="Header-nav-folder"> <a href="/en/business-registration" class="Header-nav-folder-item">Use AdChoices</a> <a href="/en/news" class="Header-nav-folder-item" data-test="template-nav">News</a> <a href="/en/about-daac" class="Header-nav-folder-item">About the DAAC</a> </span> </span><a href="/en/consumers" class="Header-nav-item" data-test="template-nav">For Consumers</a><span class="Header-nav-item Header-nav-item--folder"> <a href="/fr/a-propos-du-programme" class="Header-nav-folder-title" data-controller="HeaderNavFolderTouch">À propos du programme</a> <span class="Header-nav-folder"> <a href="/fr/les-principes" class="Header-nav-folder-item">Principes de la DAAC</a> <a href="/fr/responsabilite" class="Header-nav-folder-item">Responsabilité</a> <a href="/fr/faq" class="Header-nav-folder-item" data-test="template-nav">Foire aux questions</a> <a href="/fr/joindre" class="Header-nav-folder-item">Rejoignez le programme</a> </span> </span><a href="/fr/outils" class="Header-nav-item" data-test="template-nav">Outils</a><a href="/fr/participants" class="Header-nav-item">Participants</a><a href="/fr/responsabilite" class="Header-nav-item" data-test="template-nav">Responsabilité</a><span class="Header-nav-item Header-nav-item--folder"> <a href="/fr/joindre" class="Header-nav-folder-title" data-controller="HeaderNavFolderTouch">Rejoignez-nous</a> <span class="Header-nav-folder"> <a href="/fr/enregistrement-dentreprise" class="Header-nav-folder-item">Enregistrement d'entreprise</a> <a href="/fr/actualites" class="Header-nav-folder-item" data-test="template-nav">Actualités</a> <a href="/fr/au-sujet" class="Header-nav-folder-item">Au sujet de la DAAC</a> </span> </span><a href="/fr/consommateurs" class="Header-nav-item" data-test="template-nav">Pour Consommateurs</a> </div> </nav> </div> <div data-nc-container="bottom-center"> <a href="/" class="Header-branding" data-nc-element="branding" data-content-field="site-title"> <img src="//images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1573239822493-7FTI37KWNTY349YUBLHV/DAAC-AdChoices-WhiteText-50h.png" alt="AdChoices in Canada" sizes="320px" class="Header-branding-logo" style="display:block" srcset="//images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1573239822493-7FTI37KWNTY349YUBLHV/DAAC-AdChoices-WhiteText-50h.png?format=100w 100w, //images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1573239822493-7FTI37KWNTY349YUBLHV/DAAC-AdChoices-WhiteText-50h.png?format=300w 300w, //images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1573239822493-7FTI37KWNTY349YUBLHV/DAAC-AdChoices-WhiteText-50h.png?format=500w 500w, //images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1573239822493-7FTI37KWNTY349YUBLHV/DAAC-AdChoices-WhiteText-50h.png?format=750w 750w, //images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1573239822493-7FTI37KWNTY349YUBLHV/DAAC-AdChoices-WhiteText-50h.png?format=1000w 1000w, //images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1573239822493-7FTI37KWNTY349YUBLHV/DAAC-AdChoices-WhiteText-50h.png?format=1500w 1500w, //images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1573239822493-7FTI37KWNTY349YUBLHV/DAAC-AdChoices-WhiteText-50h.png?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> </a> <div class="Header-tagline" data-nc-element="tagline">The Canadian AdChoices self-regulatory program, administered by the Digital Advertising Alliance of Canada</div> </div> <div data-nc-container="bottom-right"> <nav class="Header-nav Header-nav--secondary" data-nc-element="secondary-nav" data-content-field="navigation"> </nav> </div> </div> </header> <div class="Content-outer"> <main class="Index" data-collection-id="5c7d5ff56e9a7f7ed21743d4" data-controller="IndexFirstSectionHeight, Parallax, IndexNavigation"> <section id="fr/principes-de-la-daac-concernant-la-publicite-ciblee-par-centres-dinetret-en-ligne" class="Index-page" data-collection-id="5c7d60084785d394ced50c48" data-parallax-id="5c7d60084785d394ced50c48" data-edit-main-image="Background"> <div class="Index-page-scroll-indicator hidden" data-controller="ScrollIndicator"> <div class="Index-page-scroll-indicator-text">Scroll</div> <svg class="Index-page-scroll-indicator-arrow Icon Icon--caretLarge--down" viewBox="0 0 48 23"> <use xlink:href="/assets/ui-icons.svg#caret-down-large-icon"></use> </svg> <div class="Index-page-scroll-indicator-line"></div> </div> <div class="Index-page-content "> <div class="sqs-layout sqs-grid-12 columns-12" data-type="page" data-updated-on="1666097209602" id="page-5c7d60084785d394ced50c48"><div class="row sqs-row"><div class="col sqs-col-12 span-12"><div class="sqs-block spacer-block sqs-block-spacer" data-aspect-ratio="0.14285714285714285" data-block-type="21" id="block-yui_3_17_2_1_1552336996190_8995"><div class="sqs-block-content"> </div></div></div></div><div class="row sqs-row"><div class="col sqs-col-7 span-7"><div class="sqs-block html-block sqs-block-html" data-block-type="2" data-border-radii="{"topLeft":{"unit":"px","value":0.0},"topRight":{"unit":"px","value":0.0},"bottomLeft":{"unit":"px","value":0.0},"bottomRight":{"unit":"px","value":0.0}}" id="block-7604026f3cfd33bcac7d"><div class="sqs-block-content"> <div class="sqs-html-content"> <h1 style="white-space:pre-wrap;"><strong>Principes de la DAAC concernant la publicité ciblée par centres d’intérêt en ligne </strong></h1><p class="" style="white-space:pre-wrap;">Les principes canadiens d’autoréglementation de la publicité ciblée par centres d’intérêt en ligne (aussi connus sous le nom de principes du programme Choix de pub) ont été établis par l’Alliance de la publicité numérique du Canada (DAAC), conjointement avec d’autres programmes mondiaux, dans le but d’appliquer à la publicité ciblée par centres d’intérêt en ligne diffusée sur l’ensemble du Web des normes qui sont favorables aux consommateurs.</p><p class="" style="white-space:pre-wrap;">Ces principes ont été élaborés dans le but de préserver l’univers robuste et novateur de la publicité, qui soutient la vaste gamme de contenus en ligne disponibles gratuitement au Canada de même que la capacité à présenter des publicités pertinentes aux consommateurs, et ce, d’une manière qui soit conforme aux lois canadiennes régissant la protection de la vie privée.<br><br></p> </div> </div></div><div class="sqs-block button-block sqs-block-button" data-block-type="53" id="block-1981310ba68191280f02"><div class="sqs-block-content"> <div class="sqs-block-button-container sqs-block-button-container--left" data-animation-role="button" data-alignment="left" data-button-size="small" data-button-type="tertiary" > <a href="https://assets.youradchoices.ca/pdf/principles/DAAC-AdChoices-Principles-French.pdf" class="sqs-block-button-element--small sqs-button-element--tertiary sqs-block-button-element" target="_blank" > Les Principes </a> </div> </div></div><div class="sqs-block spacer-block sqs-block-spacer sized vsize-1" data-aspect-ratio="3.7162162162162162" data-block-type="21" id="block-a3aa658b4b26a563bb6f"><div class="sqs-block-content"> </div></div></div><div class="col sqs-col-5 span-5"><div class="sqs-block spacer-block sqs-block-spacer" data-aspect-ratio="28.26086956521739" data-block-type="21" id="block-yui_3_17_2_1_1553525787177_13583"><div class="sqs-block-content"> </div></div><div class="sqs-block image-block sqs-block-image" data-block-type="5" id="block-713f481f2f82ab56f6b7"><div class="sqs-block-content"> <div class=" image-block-outer-wrapper layout-caption-hidden design-layout-inline combination-animation-none individual-animation-none individual-text-animation-none " data-test="image-block-inline-outer-wrapper" > <figure class=" sqs-block-image-figure intrinsic " style="max-width:1952px;" > <div class="image-block-wrapper" data-animation-role="image" > <div class="sqs-image-shape-container-element has-aspect-ratio " style=" position: relative; padding-bottom:48.77049255371094%; overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black); " > <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1573228479362-EHJECAE4UH2C0X6SVO65/DAAC-YourAdChoices-Principles-FR.png" data-image="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1573228479362-EHJECAE4UH2C0X6SVO65/DAAC-YourAdChoices-Principles-FR.png" data-image-dimensions="1952x952" data-image-focal-point="0.5,0.5" alt="DAAC-YourAdChoices-Principles-FR.png" data-load="false" elementtiming="system-image-block" src="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1573228479362-EHJECAE4UH2C0X6SVO65/DAAC-YourAdChoices-Principles-FR.png" width="1952" height="952" alt="" sizes="(max-width: 640px) 100vw, (max-width: 767px) 41.66666666666667vw, 41.66666666666667vw" style="display:block;object-fit: cover; width: 100%; height: 100%; object-position: 50% 50%" onload="this.classList.add("loaded")" srcset="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1573228479362-EHJECAE4UH2C0X6SVO65/DAAC-YourAdChoices-Principles-FR.png?format=100w 100w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1573228479362-EHJECAE4UH2C0X6SVO65/DAAC-YourAdChoices-Principles-FR.png?format=300w 300w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1573228479362-EHJECAE4UH2C0X6SVO65/DAAC-YourAdChoices-Principles-FR.png?format=500w 500w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1573228479362-EHJECAE4UH2C0X6SVO65/DAAC-YourAdChoices-Principles-FR.png?format=750w 750w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1573228479362-EHJECAE4UH2C0X6SVO65/DAAC-YourAdChoices-Principles-FR.png?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1573228479362-EHJECAE4UH2C0X6SVO65/DAAC-YourAdChoices-Principles-FR.png?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1573228479362-EHJECAE4UH2C0X6SVO65/DAAC-YourAdChoices-Principles-FR.png?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> </div> </div> </figure> </div> </div></div></div></div></div> </div> </section> <section id="fr/les-principes-2" class="Index-page Index-page--has-image" data-parallax-original-element data-collection-id="5c7d601cc830258ac748e439" data-parallax-id="5c7d601cc830258ac748e439" data-edit-main-image="Background"> <div class="Index-page-content sqs-alternate-block-style-container"> <div class="sqs-layout sqs-grid-12 columns-12" data-type="page" data-updated-on="1552069176138" id="page-5c7d601cc830258ac748e439"><div class="row sqs-row"><div class="col sqs-col-12 span-12"><div class="row sqs-row"><div class="col sqs-col-7 span-7"><div class="sqs-block html-block sqs-block-html" data-block-type="2" id="block-a69adccfb47820b2f383"><div class="sqs-block-content"> <div class="sqs-html-content"> <h1 style="white-space:pre-wrap;"><strong>Les principes</strong></h1><p style="white-space:pre-wrap;"><strong>Éducation</strong></p><p style="white-space:pre-wrap;">Participer à des efforts visant à éduquer les consommateurs en matière de publicité ciblée par centres d’intérêt en ligne. </p><p style="white-space:pre-wrap;"><strong>Avis et transparence</strong></p><p style="white-space:pre-wrap;">Un avis clair, explicite et bien visible doit être fourni aux consommateurs sur les pratiques de collecte et d’utilisation des données liées à la publicité ciblée par centres d’intérêt en ligne.</p><p style="white-space:pre-wrap;"><strong>Contrôle par le consommateur</strong></p><p style="white-space:pre-wrap;">Offrir aux consommateurs la possibilité de choisir s’ils souhaitent ou non que des données soient recueillies et utilisées à des fins de publicité ciblée par centres d’intérêt en ligne.</p><p style="white-space:pre-wrap;"><strong>Sécurité des renseignements</strong></p><p style="white-space:pre-wrap;">Adopter des mesures de sécurité adéquates pour les données recueillies et utilisées à des fins de publicité ciblée par centres d’intérêt en ligne et pour la conservation de ces dernières pendant une durée limitée.</p><p style="white-space:pre-wrap;"><strong>Renseignements sensibles</strong></p><p style="white-space:pre-wrap;">Ne pas recueillir, à des fins de publicité ciblée par centres d’intérêt en ligne, de renseignements personnels auprès d’enfants de moins de 13 ans ou sur des sites qui s’adressent aux enfants de moins de 13 ans, à moins qu’une telle collecte et tout autre traitement de ces renseignements personnels ne se fassent conformément aux lois canadiennes régissant la protection de la vie privée.</p><p style="white-space:pre-wrap;">Il est également interdit aux entités de recueillir ou d’utiliser des renseignements personnels sensibles à des fins de publicité ciblée par centres d’intérêt en ligne sans le consentement requis.t.</p><p style="white-space:pre-wrap;"><strong>Responsabilité</strong></p><p style="white-space:pre-wrap;">En vertu du principe de responsabilité, les Normes de la publicité – organisme indépendant d’autoréglementation de la publicité – vérifieront la conformité des entreprises qui participent au programme d’autoréglementation Choix de pub avec les principes établis et travailleront en étroite collaboration avec elles pour les aider à s’y conformer. Les Normes de la publicité acceptent également les plaintes – et y répondent – concernant les pratiques qui semblent ne pas être conformes aux principes.</p> </div> </div></div></div><div class="col sqs-col-5 span-5"><div class="sqs-block spacer-block sqs-block-spacer sized vsize-1" data-block-type="21" id="block-1ca3be1b18fef38f7224"><div class="sqs-block-content"> </div></div><div class="sqs-block image-block sqs-block-image" data-aspect-ratio="103.93258426966293" data-block-type="5" id="block-b035d2efd5ce11fbb23d"><div class="sqs-block-content"> <div class=" image-block-outer-wrapper layout-caption-below design-layout-inline combination-animation-none individual-animation-none individual-text-animation-none " data-test="image-block-inline-outer-wrapper" > <figure class=" sqs-block-image-figure intrinsic " style="max-width:178px;" > <div class="image-block-wrapper" data-animation-role="image" > <div class="sqs-image-shape-container-element has-aspect-ratio " style=" position: relative; padding-bottom:103.93258666992188%; overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black); " > <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1547067942166-77XGCFR1T7EADJR0BAFF/Advertising+Option+Icon-Grey-site2.png" data-image="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1547067942166-77XGCFR1T7EADJR0BAFF/Advertising+Option+Icon-Grey-site2.png" data-image-dimensions="178x187" data-image-focal-point="0.5,0.5" alt="Icône Choix de pub/AdChoices – Choix de pub" data-load="false" elementtiming="system-image-block" src="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1547067942166-77XGCFR1T7EADJR0BAFF/Advertising+Option+Icon-Grey-site2.png" width="178" height="187" alt="" sizes="(max-width: 640px) 100vw, (max-width: 767px) 41.66666666666667vw, 41.66666666666667vw" style="display:block;object-fit: cover; width: 100%; height: 100%; object-position: 50% 50%" onload="this.classList.add("loaded")" srcset="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1547067942166-77XGCFR1T7EADJR0BAFF/Advertising+Option+Icon-Grey-site2.png?format=100w 100w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1547067942166-77XGCFR1T7EADJR0BAFF/Advertising+Option+Icon-Grey-site2.png?format=300w 300w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1547067942166-77XGCFR1T7EADJR0BAFF/Advertising+Option+Icon-Grey-site2.png?format=500w 500w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1547067942166-77XGCFR1T7EADJR0BAFF/Advertising+Option+Icon-Grey-site2.png?format=750w 750w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1547067942166-77XGCFR1T7EADJR0BAFF/Advertising+Option+Icon-Grey-site2.png?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1547067942166-77XGCFR1T7EADJR0BAFF/Advertising+Option+Icon-Grey-site2.png?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1547067942166-77XGCFR1T7EADJR0BAFF/Advertising+Option+Icon-Grey-site2.png?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> </div> </div> <figcaption class="image-caption-wrapper"> <div class="image-caption"><p>Icône Choix de pub/AdChoices – Choix de pub</p></div> </figcaption> </figure> </div> </div></div></div></div></div></div></div> </div> <figure class="Index-page-image" data-parallax-image-wrapper> <img data-src="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1544477859617-9GTWXNM8PN4USCW2KEUP/Screen+Shot+2018-12-10+at+4.37.31+PM.png" data-image="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1544477859617-9GTWXNM8PN4USCW2KEUP/Screen+Shot+2018-12-10+at+4.37.31+PM.png" data-image-dimensions="98x138" data-image-focal-point="0.5,0.5" alt="Screen Shot 2018-12-10 at 4.37.31 PM.png" data-load="false" alt="" /> </figure> </section> <section id="fr/vos-responsabilits" class="Index-page" data-collection-id="5c7d6023f9619a98a552611b" data-parallax-id="5c7d6023f9619a98a552611b" data-edit-main-image="Background"> <div class="Index-page-content "> <div class="sqs-layout sqs-grid-12 columns-12" data-type="page" data-updated-on="1712953562066" id="page-5c7d6023f9619a98a552611b"><div class="row sqs-row"><div class="col sqs-col-12 span-12"><div class="sqs-block spacer-block sqs-block-spacer" data-aspect-ratio="0.14285714285714285" data-block-type="21" id="block-yui_3_17_2_1_1552336996190_36336"><div class="sqs-block-content"> </div></div><div class="row sqs-row"><div class="col sqs-col-6 span-6"><div class="sqs-block html-block sqs-block-html" data-block-type="2" id="block-9c57cd9c878a19a51140"><div class="sqs-block-content"> <div class="sqs-html-content"> <h1 style="white-space:pre-wrap;">Vos responsabilités</h1><p class="" style="white-space:pre-wrap;">Les principes comportent des dispositions distinctes pour les propriétaires de sites, pour les tiers et pour les prestataires de services qui font de la publicité ciblée par centres d’intérêt. Par conséquent, différents principes et différents types d’avis et de choix peuvent s’appliquer à chaque type d’entreprise et d’activité. En outre, une entreprise peut représenter une ou plusieurs de ces entités selon ses pratiques commerciales.</p><p class="" style="white-space:pre-wrap;">La DAAC recommande d’examiner les responsabilités de chaque type d’entité afin de déterminer la meilleure façon de mettre en œuvre le programme au sein de votre organisation.<br><br></p> </div> </div></div></div><div class="col sqs-col-1 span-1"><div class="sqs-block spacer-block sqs-block-spacer sized vsize-1" data-block-type="21" id="block-f94cdc8d355046b89401"><div class="sqs-block-content"> </div></div></div><div class="col sqs-col-5 span-5"><div class="sqs-block spacer-block sqs-block-spacer sized vsize-1" data-block-type="21" id="block-c2a115198b389e5975ee"><div class="sqs-block-content"> </div></div><div class="sqs-block button-block sqs-block-button" data-block-type="53" id="block-yui_3_17_2_1_1712953063649_4282"><div class="sqs-block-content"> <div class="sqs-block-button-container sqs-block-button-container--left" data-animation-role="button" data-alignment="left" data-button-size="small" data-button-type="tertiary" > <a href="https://assets.youradchoices.ca/pdf/AboutAdChoices-FR.pdf" class="sqs-block-button-element--small sqs-button-element--tertiary sqs-block-button-element" target="_blank" > Résumé imprimable </a> </div> </div></div><div class="sqs-block button-block sqs-block-button" data-block-type="53" id="block-5816ba1da3baf7ce7689"><div class="sqs-block-content"> <div class="sqs-block-button-container sqs-block-button-container--left" data-animation-role="button" data-alignment="left" data-button-size="medium" data-button-type="primary" > <a href="/fr/proprietaires-de-sites" class="sqs-block-button-element--medium sqs-button-element--primary sqs-block-button-element" > Informations pour propriétaires de sites </a> </div> </div></div><div class="sqs-block button-block sqs-block-button" data-block-type="53" id="block-1c9aeba318dd857ac8c3"><div class="sqs-block-content"> <div class="sqs-block-button-container sqs-block-button-container--left" data-animation-role="button" data-alignment="left" data-button-size="medium" data-button-type="primary" > <a href="/fr/tiers" class="sqs-block-button-element--medium sqs-button-element--primary sqs-block-button-element" > Informations pour les tiers </a> </div> </div></div><div class="sqs-block button-block sqs-block-button" data-block-type="53" id="block-4d2dfacf7570461ce69a"><div class="sqs-block-content"> <div class="sqs-block-button-container sqs-block-button-container--left" data-animation-role="button" data-alignment="left" data-button-size="medium" data-button-type="primary" > <a href="/fr/prestataires-de-services" class="sqs-block-button-element--medium sqs-button-element--primary sqs-block-button-element" > Informations pour les prestataires de services </a> </div> </div></div><div class="sqs-block button-block sqs-block-button" data-block-type="53" id="block-yui_3_17_2_1_1712953220554_13748"><div class="sqs-block-content"> <div class="sqs-block-button-container sqs-block-button-container--left" data-animation-role="button" data-alignment="left" data-button-size="medium" data-button-type="primary" > <a href="/fr/lexique" class="sqs-block-button-element--medium sqs-button-element--primary sqs-block-button-element" > Lexique des termes du programme </a> </div> </div></div></div></div></div></div></div> </div> </section> <nav class="Index-nav"> <div class="Index-nav-inner"> <a href="#fr/principes-de-la-daac-concernant-la-publicite-ciblee-par-centres-dinetret-en-ligne" class="Index-nav-item active"> <div class="Index-nav-indicator"></div> <div class="Index-nav-text"><span>Principes de la DAAC concernant la publicité ciblée par centres d’intérêt en ligne</span></div> </a> <a href="#fr/les-principes-2" class="Index-nav-item"> <div class="Index-nav-indicator"></div> <div class="Index-nav-text"><span>Copy of The Principles</span></div> </a> <a href="#fr/vos-responsabilits" 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https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1549298461095-S3C6Y3ZERHJ017LH14W5/DAAC+Square+black_offwhite-80px.png?format=750w 750w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1549298461095-S3C6Y3ZERHJ017LH14W5/DAAC+Square+black_offwhite-80px.png?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1549298461095-S3C6Y3ZERHJ017LH14W5/DAAC+Square+black_offwhite-80px.png?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1549298461095-S3C6Y3ZERHJ017LH14W5/DAAC+Square+black_offwhite-80px.png?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> </div> </div> </figure> </div> </div></div></div><div class="col sqs-col-11 span-11"><div class="sqs-block html-block sqs-block-html" data-block-type="2" data-border-radii="{"topLeft":{"unit":"px","value":0.0},"topRight":{"unit":"px","value":0.0},"bottomLeft":{"unit":"px","value":0.0},"bottomRight":{"unit":"px","value":0.0}}" id="block-yui_3_17_2_1_1553289304330_30034"><div class="sqs-block-content"> <div class="sqs-html-content"> <h2 style="white-space:pre-wrap;">Digital Advertising Alliance of Canada</h2><p class="" style="white-space:pre-wrap;">2238 Dundas St. West, PO Box 59045, Toronto, Ontario, M6R 3B5</p> </div> </div></div><div class="sqs-block socialaccountlinks-v2-block sqs-block-socialaccountlinks-v2" data-block-type="54" id="block-yui_3_17_2_1_1635881524925_48236"><div class="sqs-block-content"> <div class="sqs-svg-icon--outer social-icon-alignment-left social-icons-color-white social-icons-size-large social-icons-shape-circle social-icons-style-solid" > <style> #block-yui_3_17_2_1_1635881524925_48236 .social-icons-style-border .sqs-svg-icon--wrapper { box-shadow: 0 0 0 2px inset; border: none; } </style> <nav class="sqs-svg-icon--list"> <a href="http://linkedin.com/company/daacanada" target="_blank" class="sqs-svg-icon--wrapper linkedin-unauth" aria-label="LinkedIn"> <div> <svg class="sqs-svg-icon--social" viewBox="0 0 64 64"> <use class="sqs-use--icon" xlink:href="#linkedin-unauth-icon"></use> <use class="sqs-use--mask" xlink:href="#linkedin-unauth-mask"></use> </svg> </div> </a><a href="https://www.facebook.com/daacanada/" target="_blank" class="sqs-svg-icon--wrapper facebook-unauth" aria-label="Facebook"> <div> <svg class="sqs-svg-icon--social" viewBox="0 0 64 64"> <use class="sqs-use--icon" xlink:href="#facebook-unauth-icon"></use> <use class="sqs-use--mask" xlink:href="#facebook-unauth-mask"></use> </svg> </div> </a><a href="https://www.instagram.com/youradchoices/" target="_blank" class="sqs-svg-icon--wrapper instagram-unauth" aria-label="Instagram"> <div> <svg class="sqs-svg-icon--social" viewBox="0 0 64 64"> <use class="sqs-use--icon" xlink:href="#instagram-unauth-icon"></use> <use class="sqs-use--mask" xlink:href="#instagram-unauth-mask"></use> </svg> </div> </a><a href="https://bsky.app/profile/daacanada.bsky.social" target="_blank" class="sqs-svg-icon--wrapper url" aria-label="URL"> <div> <svg class="sqs-svg-icon--social" viewBox="0 0 64 64"> <use class="sqs-use--icon" xlink:href="#url-icon"></use> <use class="sqs-use--mask" xlink:href="#url-mask"></use> </svg> </div> </a> </nav> </div> </div></div></div></div><div class="sqs-block spacer-block sqs-block-spacer" data-aspect-ratio="0.14285714285714285" data-block-type="21" id="block-yui_3_17_2_1_1545330314272_13744"><div class="sqs-block-content"> </div></div><div class="row sqs-row"><div class="col sqs-col-6 span-6"><div class="sqs-block html-block sqs-block-html" data-block-type="2" data-border-radii="{"topLeft":{"unit":"px","value":0.0},"topRight":{"unit":"px","value":0.0},"bottomLeft":{"unit":"px","value":0.0},"bottomRight":{"unit":"px","value":0.0}}" id="block-yui_3_17_2_1_1553289304330_13176"><div class="sqs-block-content"> <div class="sqs-html-content"> <h2 style="white-space:pre-wrap;">Associations of DAAC</h2><p class="" style="white-space:pre-wrap;"><a href="https://acaweb.ca/en" target="_blank">Association of Canadian Advertisers</a><br><a href="https://a2c.quebec/en/" target="_blank">Association of Creative Communications Agencies</a><br><a href="https://thecma.ca" target="_blank">Canadian Marketing Association</a><br><a href="https://www.cmdc.ca" target="_blank">Canadian Media Directors' Council</a><br><a href="http://theica.ca/" target="_blank">Institute of Canadian Agencies</a><br><a href="https://www.iabcanada.com/" target="_blank">Interactive Advertising Bureau of Canada</a><br><br><br><strong>AdChoices</strong> is the self-regulatory program for online interest-based advertising helping to provide notice, transparency, and accountability from the advertising sector online to consumers.</p><p class="" style="white-space:pre-wrap;"><strong>The Digital Advertising Alliance of Canada (DAAC)</strong> is the not-for-profit consortium of trade associations that is responsible for administering the AdChoices self-regulatory program in Canada.</p><p class="" style="white-space:pre-wrap;"><br></p> </div> </div></div><div class="row sqs-row"><div class="col sqs-col-3 span-3"><div class="sqs-block image-block sqs-block-image" data-aspect-ratio="28.085106382978726" data-block-type="5" id="block-yui_3_17_2_1_1718290406784_11459"><div class="sqs-block-content"> <div class=" image-block-outer-wrapper layout-caption-below design-layout-inline combination-animation-none individual-animation-none individual-text-animation-none " data-test="image-block-inline-outer-wrapper" > <figure class=" sqs-block-image-figure intrinsic " style="max-width:625px;" > <a class=" sqs-block-image-link " href="https://piccasoawards.ca/winners" target="_blank" > <div class="image-block-wrapper" data-animation-role="image" > <div class="sqs-image-shape-container-element has-aspect-ratio " style=" position: relative; padding-bottom:28.085105895996094%; overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black); " > <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png" data-image="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png" data-image-dimensions="625x201" data-image-focal-point="0.5,0.5" alt="The PICCASO Awards Canada logo" data-load="false" elementtiming="system-image-block" src="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png" width="625" height="201" alt="" sizes="(max-width: 640px) 100vw, (max-width: 767px) 25vw, 25vw" style="display:block;object-fit: cover; width: 100%; height: 100%; object-position: 50% 50%" onload="this.classList.add("loaded")" srcset="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png?format=100w 100w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png?format=300w 300w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png?format=500w 500w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png?format=750w 750w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> </div> </div> </a> <figcaption class="image-caption-wrapper"> <div class="image-caption"><p class="" style="white-space:pre-wrap;">The DAAC is the proud recipient of the 2024 PICCASO Award for Not for Profit Leadership in Canada</p></div> </figcaption> </figure> </div> </div></div></div><div class="col sqs-col-3 span-3"><div class="sqs-block spacer-block sqs-block-spacer sized vsize-1" data-block-type="21" id="block-yui_3_17_2_1_1718290406784_17315"><div class="sqs-block-content"> </div></div></div></div><div class="sqs-block button-block sqs-block-button" data-block-type="53" id="block-yui_3_17_2_1_1720188539658_25225"><div class="sqs-block-content"> <div class="sqs-block-button-container sqs-block-button-container--left" data-animation-role="button" data-alignment="left" data-button-size="medium" data-button-type="primary" > <a href="/en/how-to-join" class="sqs-block-button-element--medium sqs-button-element--primary sqs-block-button-element" > Join Us </a> </div> </div></div><div class="sqs-block button-block sqs-block-button" data-block-type="53" id="block-yui_3_17_2_1_1552314477327_8995"><div class="sqs-block-content"> <div class="sqs-block-button-container sqs-block-button-container--left" data-animation-role="button" data-alignment="left" data-button-size="medium" data-button-type="primary" > <a href="/en/about-daac" class="sqs-block-button-element--medium sqs-button-element--primary sqs-block-button-element" > About DAAC </a> </div> </div></div><div class="sqs-block button-block sqs-block-button" data-block-type="53" id="block-yui_3_17_2_1_1552314477327_21391"><div class="sqs-block-content"> <div class="sqs-block-button-container sqs-block-button-container--left" data-animation-role="button" data-alignment="left" data-button-size="medium" data-button-type="primary" > <a href="/en/news" class="sqs-block-button-element--medium sqs-button-element--primary sqs-block-button-element" > News </a> </div> </div></div><div class="sqs-block button-block sqs-block-button" data-block-type="53" id="block-yui_3_17_2_1_1553536265944_11447"><div class="sqs-block-content"> <div class="sqs-block-button-container sqs-block-button-container--left" data-animation-role="button" data-alignment="left" data-button-size="medium" data-button-type="primary" > <a href="/en/legal" class="sqs-block-button-element--medium sqs-button-element--primary sqs-block-button-element" > Legal </a> </div> </div></div><div class="sqs-block button-block sqs-block-button" data-block-type="53" id="block-yui_3_17_2_1_1552314477327_19880"><div class="sqs-block-content"> <div class="sqs-block-button-container sqs-block-button-container--left" data-animation-role="button" data-alignment="left" data-button-size="medium" data-button-type="primary" > <a href="/en/privacy-policy" class="sqs-block-button-element--medium sqs-button-element--primary sqs-block-button-element" > Privacy Policy </a> </div> </div></div><div class="sqs-block button-block sqs-block-button" data-block-type="53" id="block-yui_3_17_2_1_1562767042032_11557"><div class="sqs-block-content"> <div class="sqs-block-button-container sqs-block-button-container--left" data-animation-role="button" data-alignment="left" data-button-size="medium" data-button-type="primary" > <a href="https://politicalads.ca/" class="sqs-block-button-element--medium sqs-button-element--primary sqs-block-button-element" target="_blank" > Political Ads Program </a> </div> </div></div></div><div class="col sqs-col-6 span-6"><div class="sqs-block html-block sqs-block-html" data-block-type="2" data-border-radii="{"topLeft":{"unit":"px","value":0.0},"topRight":{"unit":"px","value":0.0},"bottomLeft":{"unit":"px","value":0.0},"bottomRight":{"unit":"px","value":0.0}}" id="block-yui_3_17_2_1_1553289304330_23012"><div class="sqs-block-content"> <div class="sqs-html-content"> <h2 style="white-space:pre-wrap;">Associations de DAAC</h2><p class="" style="white-space:pre-wrap;"><a href="https://acaweb.ca/fr/" target="_blank">Association canadienne des annonceurs</a><br><a href="https://a2c.quebec/" target="_blank">Association des agences de communication créative</a><br><a href="https://thecma.ca" target="_blank">Association canadienne du marketing </a> <a href="https://www.iabcanada.com/fr/" target="_blank">Bureau de la publicité interactive du Canada</a><br><a href="https://www.cmdc.ca" target="_blank">Canadian Media Directors' Council</a><br><a href="http://theica.ca" target="_blank">Institut des agences canadiennes</a><br><br><br><strong>Choix de pub</strong> est un programme d’autoréglementation de la publicité ciblée par centres d’intérêt en ligne visant à fournir aux consommateurs des avis, une transparence et une responsabilité de la part  du secteur de la publicité en ligne.</p><p class="" style="white-space:pre-wrap;"><strong>L’Alliance de la publicité numérique du Canada (DAAC</strong>) est un regroupement sans but lucratif d’associations professionnelles, chargé d’administrer le programme d’autoréglementation canadien Choix de pub.<br> </p> </div> </div></div><div class="row sqs-row"><div class="col sqs-col-3 span-3"><div class="sqs-block image-block sqs-block-image" data-block-type="5" id="block-yui_3_17_2_1_1718312667951_11563"><div class="sqs-block-content"> <div class=" image-block-outer-wrapper layout-caption-below design-layout-inline combination-animation-none individual-animation-none individual-text-animation-none " data-test="image-block-inline-outer-wrapper" > <figure class=" sqs-block-image-figure intrinsic " style="max-width:625px;" > <div class="image-block-wrapper" data-animation-role="image" > <div class="sqs-image-shape-container-element has-aspect-ratio " style=" position: relative; padding-bottom:32.15999984741211%; overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black); " > <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png" data-image="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png" data-image-dimensions="625x201" data-image-focal-point="0.5,0.5" alt="" data-load="false" elementtiming="system-image-block" src="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png" width="625" height="201" alt="" sizes="(max-width: 640px) 100vw, (max-width: 767px) 25vw, 25vw" style="display:block;object-fit: cover; width: 100%; height: 100%; object-position: 50% 50%" onload="this.classList.add("loaded")" srcset="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png?format=100w 100w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png?format=300w 300w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png?format=500w 500w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png?format=750w 750w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> </div> </div> <figcaption class="image-caption-wrapper"> <div class="image-caption"><p class="" style="white-space:pre-wrap;">La DAAC est la fière récipiendaire d’un prix  PICCASO Canada 2024 dans la catégorie « Leadership à but non lucratif » </p></div> </figcaption> </figure> </div> </div></div></div><div class="col sqs-col-3 span-3"><div class="sqs-block spacer-block sqs-block-spacer sized vsize-1" data-block-type="21" id="block-yui_3_17_2_1_1718312667951_27464"><div class="sqs-block-content"> </div></div></div></div><div class="sqs-block button-block sqs-block-button" data-block-type="53" id="block-yui_3_17_2_1_1720188539658_34701"><div class="sqs-block-content"> <div class="sqs-block-button-container sqs-block-button-container--left" data-animation-role="button" data-alignment="left" data-button-size="medium" data-button-type="primary" > <a href="/fr/enregistrement-dentreprise" class="sqs-block-button-element--medium sqs-button-element--primary sqs-block-button-element" > Rejoignez-nous </a> </div> </div></div><div class="sqs-block button-block sqs-block-button" data-block-type="53" id="block-yui_3_17_2_1_1547497934081_7701"><div class="sqs-block-content"> <div class="sqs-block-button-container sqs-block-button-container--left" data-animation-role="button" data-alignment="left" data-button-size="medium" data-button-type="primary" > <a href="/fr/au-sujet" class="sqs-block-button-element--medium sqs-button-element--primary sqs-block-button-element" > Au sujet de la DAAC </a> </div> </div></div><div class="sqs-block button-block sqs-block-button" data-block-type="53" id="block-yui_3_17_2_1_1549292270993_166409"><div class="sqs-block-content"> <div class="sqs-block-button-container sqs-block-button-container--left" data-animation-role="button" data-alignment="left" data-button-size="medium" data-button-type="primary" > <a href="/fr/actualites" class="sqs-block-button-element--medium sqs-button-element--primary sqs-block-button-element" > Actualités </a> </div> </div></div><div class="sqs-block button-block sqs-block-button" data-block-type="53" id="block-yui_3_17_2_1_1553536265944_12413"><div class="sqs-block-content"> <div class="sqs-block-button-container sqs-block-button-container--left" data-animation-role="button" data-alignment="left" data-button-size="medium" data-button-type="primary" > <a href="/fr/juridique" class="sqs-block-button-element--medium sqs-button-element--primary sqs-block-button-element" > Juridique </a> </div> </div></div><div class="sqs-block button-block sqs-block-button" data-block-type="53" id="block-yui_3_17_2_1_1544048323512_49639"><div class="sqs-block-content"> <div class="sqs-block-button-container sqs-block-button-container--left" data-animation-role="button" data-alignment="left" data-button-size="medium" data-button-type="primary" > <a href="/fr/politique-de-confidentialite" class="sqs-block-button-element--medium sqs-button-element--primary sqs-block-button-element" > Politique de confidentialité </a> </div> </div></div><div class="sqs-block button-block sqs-block-button" data-block-type="53" id="block-yui_3_17_2_1_1562767042032_13204"><div class="sqs-block-content"> <div class="sqs-block-button-container sqs-block-button-container--left" data-animation-role="button" data-alignment="left" data-button-size="medium" data-button-type="primary" > <a href="https://politicalads.ca/fr/" class="sqs-block-button-element--medium sqs-button-element--primary sqs-block-button-element" target="_blank" > Programme Publicité politique </a> </div> </div></div></div></div><div class="sqs-block html-block sqs-block-html" data-block-type="2" data-border-radii="{"topLeft":{"unit":"px","value":0.0},"topRight":{"unit":"px","value":0.0},"bottomLeft":{"unit":"px","value":0.0},"bottomRight":{"unit":"px","value":0.0}}" id="block-yui_3_17_2_1_1547497934081_9359"><div class="sqs-block-content"> <div class="sqs-html-content"> <p class="" data-rte-preserve-empty="true" style="white-space:pre-wrap;"></p><p style="text-align:center;white-space:pre-wrap;" class="">© 2024 Digital Advertising Alliance Of Canada<br></p> </div> </div></div><div class="sqs-block spacer-block sqs-block-spacer" data-aspect-ratio="5.314009661835748" data-block-type="21" id="block-yui_3_17_2_1_1547134459328_24998"><div class="sqs-block-content"> </div></div></div></div></div> <div class="Footer-middle"> <div class="Footer-business"> <div class="Footer-business-info"> <div class="Footer-business-info-item Footer-business-info-item--name">Digital Advertising Alliance of Canada (DAAC)</div> <div class="Footer-business-info-item">33 Bloor Street East, Suite 303,</div> <div class="Footer-business-info-item">Toronto, Ontario, M4W 3H1,</div> <div class="Footer-business-info-item Footer-business-info-item--country">Canada</div> <a href="mailto:info@daac.ca" title="info@daac.ca" target="_blank" class="Footer-business-info-item Footer-business-info-item--email">info@daac.ca</a> </div> <div class="Footer-business-hours"> <div class="Footer-business-hours-heading">Hours</div> <div class="Footer-business-hours-item">Mon 9am - 5pm</div> <div class="Footer-business-hours-item">Tue 9am - 5pm</div> <div class="Footer-business-hours-item">Wed 9am - 5pm</div> <div class="Footer-business-hours-item">Thu 9am - 5pm</div> <div class="Footer-business-hours-item">Fri 9am - 5pm</div> <div class="Footer-business-hours-item">Sat Closed</div> <div class="Footer-business-hours-item">Sun Closed</div> </div> </div> <div class="sqs-layout sqs-grid-12 columns-12 Footer-blocks Footer-blocks--middle sqs-alternate-block-style-container empty" data-layout-label="Footer 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