Predictive Bidding | FR

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(min-width:768px){.layout__product_details_2.below-the-intro-white .box{margin-bottom:30px;padding:40px 40px 48px}}</style><style>@media (max-width: 767px) {#sID-2{ padding-bottom: 225px !important;}}</style> <section ID="sID-2" class="layout__product_details_2 customizable Light_Smoke sidebar-two-columns" style=" padding-bottom: 165px;" > <div class="container"> <div class="row"> <div class="col-lg-3 offset-lg-1"> <div class="intro-block desc-font-size__larger "> <h2 class="h3 title">Les avantages de Predictive Bidding </h2> <div class="description"><p>Notre solution s’appuie sur un vaste ensemble de données granulaires transactionnelles, dans un seul but : atteindre vos objectifs tout en optimisant pleinement vos dépenses publicitaires.</p> </div> </div> </div> <div class="col-lg-6 offset-lg-1"> <div class="row"> <div class="col-lg-6"> <div class="box"> <span class="icon" style="background-image: url(https://www.criteo.com/fr/wp-content/uploads/sites/4/2021/07/Predictive-Bidding-Icon-01.svg) !important;"></span> <h3>Rentabilisez votre budget au maximum </h3> <div class="description list-style-checkmark"><p>À partir d’une foule de données, Criteo Engine prévoit le niveau d’engagement, de conversion du consommateur ainsi que la valeur de son panier. Votre budget est donc alloué en fonction du potentiel de chaque shopper pour votre campagne.</p> </div> </div> </div> <div class="col-lg-6"> <div class="box"> <span class="icon" style="background-image: url(https://www.criteo.com/fr/wp-content/uploads/sites/4/2021/07/Predictive-Bidding-Icon-02.svg) !important;"></span> <h3>Atteignez vos objectifs tout en souplesse </h3> <div class="description list-style-checkmark"><p>Chiffre d’affaires, conversion, clics ou marge : obtenez les résultats visés grâce à des modèles d’optimisation flexibles des annonces, pour toucher les shoppers qui vous aideront réellement à atteindre vos objectifs.</p> </div> </div> </div> <div class="col-lg-6"> <div class="box"> <span class="icon" style="background-image: url(https://www.criteo.com/fr/wp-content/uploads/sites/4/2021/07/Predictive-Bidding-Icon-03.svg) !important;"></span> <h3>Misez sur les bons inventaires </h3> <div class="description list-style-checkmark"><p>Le moteur Criteo crée l’impression en fonction de la performance estimée de chaque inventaire et site d’éditeur. Chaque shopper visualise ainsi l’annonce qui lui correspond le mieux.</p> </div> </div> </div> <div class="col-lg-6"> <div class="box"> <span class="icon" style="background-image: url(https://www.criteo.com/fr/wp-content/uploads/sites/4/2021/07/Predictive-Bidding-Icon-04.svg) !important;"></span> <h3>Ne perdez pas un seul instant </h3> <div class="description list-style-checkmark"><p>En 10 millisecondes, soit 10 fois plus vite qu’un battement de cil, Predictive Bidding sélectionne la bonne annonce, calcule toutes les variables et choisit la bonne enchère.</p> </div> </div> </div> </div> </div> </div> </div> </section> <style>.body-lc-regular-font{font-weight:400}.body-lc-medium-font{font-weight:500}.body-lc-semibold-font{font-weight:600}@media (max-width:991.98px){.layout__cta_block .button{margin-top:24px}}.layout__cta_block h1,.layout__cta_block h2,.layout__cta_block h3,.layout__cta_block h4,.layout__cta_block p{color:#fff}.layout__cta_block h1 span,.layout__cta_block h2 span,.layout__cta_block h3 span,.layout__cta_block h4 span,.layout__cta_block p span{color:#fff!important}.layout__cta_block a{text-decoration:underline}.layout__cta_block h1,.layout__cta_block h2,.layout__cta_block h3,.layout__cta_block h4{margin-bottom:24px}.layout__cta_block p:last-of-type{margin-bottom:0}@media (min-width:992px){.layout__cta_block #cta_block_right{display:-ms-flexbox;display:flex;-ms-flex-align:center;align-items:center;-ms-flex-pack:center;justify-content:center}}.layout__cta_block.steel{background-color:#d3d6e5!important}.layout__cta_block.steel h1,.layout__cta_block.steel h1 span,.layout__cta_block.steel h2,.layout__cta_block.steel h2 span,.layout__cta_block.steel h3,.layout__cta_block.steel h3 span,.layout__cta_block.steel h4,.layout__cta_block.steel h4 span,.layout__cta_block.steel p,.layout__cta_block.steel p span{color:#000!important}.layout__cta_block.steel button{background-color:#2a2974!important;color:#fff!important;border:none}.layout__cta_block.steel button .arrow-2023{background-image:url(/wp-content/themes/criteo2017/img/arrow-2023-white.svg)}.layout__cta_block.steel button:hover{background-color:#fff!important;color:#000!important}.layout__cta_block.steel button:hover .arrow-2023{background-image:url(/wp-content/themes/criteo2017/img/arrow-2023-black.svg)}</style><style>@media (max-width: 767px) {#sID-3{ margin-top: -160px !important;}}</style> <div class="container slightly-wider"> <section ID="sID-3" class="layout__cta_block customizable Sunrise" style=" margin-top: -105px;" > <div class="align-items-center d-flex"> <div class="container"> <div class="row"> <div class="col-12 col-lg-8 offset-lg-0"> <h4>Cap sur la croissance !</h4> <p>Trouvez vos meilleurs clients, attirez leur attention en diffusant les annonces les plus pertinentes, et atteignez vos objectifs commerciaux. Criteo Commerce Growth est à vos côtés pour créer des campagnes publicitaires qui font grimper vos ventes en flèche et développent votre clientèle.</p> </div> <div id="cta_block_right" class="col-12 mt-3 col-lg-4 mt-lg-0"> <a class=' has-arrow' data-id=__button href='https://www.criteo.com/fr/talk-to-an-expert/' ><button class=' button button__light'><span>Ça m’intéresse</span><span class='arrow-2023'></span></button></a> </div> </div> </div> </div> </section> </div> <style>.body-lc-regular-font{font-weight:400}.body-lc-medium-font{font-weight:500}.body-lc-semibold-font{font-weight:600}.layout__block_links .intro-block{margin-bottom:48px}@media (max-width:991.98px){.layout__block_links .text-center{text-align:left!important}}.layout__block_links .block{margin-bottom:30px}.layout__block_links .block .uppercase-labels{color:#006cd6}.layout__block_links .block .description ul{padding-left:24px;list-style:none}.layout__block_links .block .description ul li{margin-bottom:5px;position:relative}.layout__block_links .block .description ul li:last-of-type{margin-bottom:0}.layout__block_links .block .description ul li:before{position:absolute;top:12px;left:-20px;content:"";background:#000;border-radius:3px;width:3px;height:3px}.layout__block_links .block .description p:last-of-type{margin-bottom:0}.layout__block_links.gray_uppercase_labels .uppercase-labels{color:#000;font-size:17px;letter-spacing:0;text-transform:none}.layout__block_links.gray_uppercase_labels .description{color:#000}</style> <section ID="sID-4" class="layout__block_links customizable" > <div class="container"> <div class="row"> <div class="col-lg-6 offset-lg-3 text-center"> <div class="intro-block no-description "> <h2 class="h4 title">Nos solutions alimentées par Predictive Bidding </h2> </div> </div> </div> <div class="row columns"> <div class="col-md-6"> <div class="block match-height clickable"> <h3 class="uppercase-labels">Dynamic Retargeting</h3> <div class="description"><p>Predictive Bidding aide Criteo Dynamic Retargeting à booster les performances de vos campagnes en ciblant les bons shoppers au bon moment, tout au long de leur parcours d’achat.</p> </div> <div class="link-arrow">⟶</div> <a class="overlay-link" href="https://www.criteo.com/fr/solutions/criteo-dynamic-retargeting/"></a> </div> </div> <div class="col-md-6"> <div class="block match-height clickable"> <h3 class="uppercase-labels">ACQUISITION CLIENTS</h3> <div class="description"><p>Grâce au Predictive Bidding, Criteo Customer Acquisition cible avec précision les shoppers ayant le profil « idéal », en fonction de leurs préférences et de la probabilité d’engagement.</p> </div> <div class="link-arrow">⟶</div> <a class="overlay-link" href="https://www.criteo.com/fr/solutions/customer-acquisition/"></a> </div> </div> </div> </div> </section> </div> 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