Un leader mondial du Commerce Media

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class="layout__text_2023 add_bg_circle use_character_highlighter"> <div class="container"> <div class="row"> <div class="col-12 col-lg-10 offset-lg-1"> <div class="intro-block"> <h2 class="uppercase-labels caption mb-stack-4">NOTRE PLATEFORME</h2> <div class="description animated-text">Boostez votre chiffre d'affaires et votre rentabilité avec la plateforme Commerce Media. Bénéficiez de la seule plateforme unifiée qui connecte directement les annonceurs avec les retailers et les éditeurs et contribue à développer les ventes sur l'Internet ouvert.</div> </div> </div> </div> </div> </section> <style>.body-lc-regular-font{font-weight:400}.body-lc-medium-font,.layout__platform_accordion_2023 .platform_accordion .card-body .card-body-content .link{font-weight:500}.body-lc-semibold-font,.layout__platform_accordion_2023 .platform_accordion .card-body .card-body-content .example .right .stat_number{font-weight:600}.bnw-filters{filter:grayscale(100) brightness(1) contrast(2);mix-blend-mode:multiply}.layout__platform_accordion_2023{padding:160px 0}@media (min-width:768px){.layout__platform_accordion_2023{padding:0}}.layout__platform_accordion_2023 .platform_accordion .card-mobile-image{text-align:center;-ms-flex-pack:center;justify-content:center}.layout__platform_accordion_2023 .platform_accordion .card-mobile-image 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.card-body-content .example .left{margin-right:30px}}.layout__platform_accordion_2023 .platform_accordion .card-body .card-body-content .example .left img{max-width:100%}.layout__platform_accordion_2023 .platform_accordion .card-body .card-body-content .example .right .stat_number{color:#fe5000}.layout__platform_accordion_2023 .platform_accordion .card-body .card-body-content .example .right .stat_description{font-size:15px}.layout__platform_accordion_2023 .platform_accordion .card-body.last .card-body-content{margin-bottom:0!important;padding-bottom:0!important;border-bottom:medium none}</style> <section ID="sID-2" class="layout__platform_accordion_2023"> <div class="container"> <div class="row"> <div class="col-12 col-lg-10 offset-lg-1"> <div class="row platform_accordion"> <div class="card-mobile-image d-flex d-lg-none col-12 mb-stack-3"> <div class="image"> <img src="https://www.criteo.com/fr/wp-content/uploads/sites/4/2023/05/CMP-01-1.svg" alt="" /> </div> </div> <div class="card-body col-12 col-lg-5"> <div id="gsap-trigger-0" class="card-body-content pb-stack-12 mb-stack-12"> <div class="title-wrapper"> <div class="icon" style="background-image: url(https://www.criteo.com/fr/wp-content/uploads/sites/4/2023/05/Commerce-Media-Platform-icon.svg) !important;"></div> <h3 class="title h5 mb-stack-9">Une seule plateforme, de multiples opportunités de croissance</h3> </div> <div class="description mb-stack-8"><p>Nous offrons de nombreuses solutions pour répondre aux besoins uniques des marketers et des éditeurs. Grâce au Commerce Media, notre plateforme contribue au succès de tous les acteurs du Retail média : les grandes marques mondiales, les entreprises de vente à distance, les e-commerçants, les retailers et les éditeurs.</p> </div> <a class="link mb-stack-7 has-arrow" href="https://www.criteo.com/fr/platform/commerce-media-platform/" target="_self">La plateforme Commerce Media<span class="arrow-2023"></span></a> <div class="example pb-stack-7 pt-stack-7"> <div class="left"> <img src="https://www.criteo.com/fr/wp-content/uploads/sites/4/2023/05/Fafetch-Logo.svg" alt="" /> </div> <div class="right"> <div class="stat_number h3">+140 % </div> <div class="stat_description">Retour sur investissement</div> </div> </div> </div> </div> <div id="gsap-img-0" class="card-image d-none d-lg-flex col-lg-5 offset-lg-2"> <div class="image"> <img src="https://www.criteo.com/fr/wp-content/uploads/sites/4/2023/05/CMP-01-1.svg" alt="" /> </div> </div> <div class="card-mobile-image d-flex d-lg-none col-12 mb-stack-3"> <div class="image"> <img src="https://www.criteo.com/fr/wp-content/uploads/sites/4/2023/05/CMP-02-1.svg" alt="" /> </div> </div> <div class="card-body col-12 col-lg-5"> <div id="gsap-trigger-1" class="card-body-content pb-stack-12 mb-stack-12"> <div class="title-wrapper"> <div class="icon" style="background-image: url(https://www.criteo.com/fr/wp-content/uploads/sites/4/2023/05/Commerce-growth-icon.svg) !important;"></div> <h3 class="title h5 mb-stack-9">Acquisition et fidélisation des clients</h3> </div> <div class="description mb-stack-8"><p>Atteignez vos objectifs d’acquisition et de fidélisation de la clientèle grâce à une publicité automatisée, simple mais performante, sur l’Internet ouvert.</p> </div> <a class="link mb-stack-7 has-arrow" href="https://www.criteo.com/fr/platform/commerce-growth/" target="_self">Commerce Growth<span class="arrow-2023"></span></a> <div class="example pb-stack-7 pt-stack-7"> <div class="left"> <img src="https://www.criteo.com/fr/wp-content/uploads/sites/4/2023/05/Neemans-Logo-1.svg" alt="" /> </div> <div class="right"> <div class="stat_number h3">+68 % </div> <div class="stat_description">Chiffre d'affaires, par rapport à l'utilisationdu Display seul</div> </div> </div> </div> </div> <div id="gsap-img-1" class="card-image d-none d-lg-flex col-lg-5 offset-lg-2 card-img-fadein"> <div class="image"> <img src="https://www.criteo.com/fr/wp-content/uploads/sites/4/2023/05/CMP-02-1.svg" alt="" /> </div> </div> <div class="card-mobile-image d-flex d-lg-none col-12 mb-stack-3"> <div class="image"> <img src="https://www.criteo.com/fr/wp-content/uploads/sites/4/2023/05/CMP-03-1.svg" alt="" /> </div> </div> <div class="card-body col-12 col-lg-5"> <div id="gsap-trigger-2" class="card-body-content pb-stack-12 mb-stack-12"> <div class="title-wrapper"> <div class="icon" style="background-image: url(https://www.criteo.com/fr/wp-content/uploads/sites/4/2023/05/Commerce-Max-icon.svg) !important;"></div> <h3 class="title h5 mb-stack-9">Développez votre programme retail media à grande échelle</h3> </div> <div class="description mb-stack-8"><p>En tant que marketer, vous avez accès aux retailers leaders de leur catégorie et aux éditeurs de marques premium de l’Internet ouvert, sur une seule et même plateforme d’achat en libre-service.</p> </div> <a class="link mb-stack-7 has-arrow" href="https://www.criteo.com/fr/platform/commerce-max/" target="_self">Commerce Max<span class="arrow-2023"></span></a> <div class="example pb-stack-7 pt-stack-7"> <div class="left"> <img src="https://www.criteo.com/fr/wp-content/uploads/sites/4/2023/07/Metro_Logo_Black.svg" alt="" /> </div> <div class="right"> <div class="stat_number h3">275 % </div> <div class="stat_description">Retour sur investissement des annonces Commerce Display</div> </div> </div> </div> </div> <div id="gsap-img-2" class="card-image d-none d-lg-flex col-lg-5 offset-lg-2 card-img-fadein"> <div class="image"> <img src="https://www.criteo.com/fr/wp-content/uploads/sites/4/2023/05/CMP-03-1.svg" alt="" /> </div> </div> <div class="card-mobile-image d-flex d-lg-none col-12 mb-stack-3"> <div class="image"> <img src="https://www.criteo.com/fr/wp-content/uploads/sites/4/2023/06/CMP-Image-04-CGrid.svg" alt="" /> </div> </div> <div class="card-body col-12 col-lg-5 last"> <div id="gsap-trigger-3" class="card-body-content pb-stack-12 mb-stack-12"> <div class="title-wrapper"> <div class="icon" style="background-image: url(https://www.criteo.com/fr/wp-content/uploads/sites/4/2023/05/Commerce-Grid-icon.svg) !important;"></div> <h3 class="title h5 mb-stack-9">Lien direct entre commerce et média</h3> </div> <div class="description mb-stack-8"><p>Grâce à la puissance du commerce media, les éditeurs augmentent leurs CPMs, les annonceurs maximisent les résultats de leurs campagnes, les retailers valorisent leurs données clients à leur juste valeur.</p> </div> <a class="link mb-stack-7 has-arrow" 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class="col-12 col-lg-9 col-xxl-8"> <div class="intro-block "> <div class="uppercase-labels caption mb-stack-4">NOS SOLUTIONS</div> <h2 class="title">Engagez les consommateurs tout au long de leur parcours</h2> <div class="description"><p>De la notoriété à la conversion, en passant par la vidéo et le retail média, nos solutions permettent la diffusion de campagnes publicitaires full-funnel performantes.</p> </div> </div> </div> </div> </div> <div class="slider-wrapper mt-stack-11 mb-stack-11"> <div class="container slider-container"> <div class="row slider clearfix mb-stack-8"> <div class="solution"> <div class="solution-inner"> <div class="icon mb-stack-6" style="background-image: url('https://www.criteo.com/fr/wp-content/uploads/sites/4/2023/05/Icon-customer-acquisition.svg');"></div> <div class="title mb-stack-4">Gagnez de nouveaux clients</div> <div class="description mb-stack-7">Entrez en relation avec des clients potentiels qui seraient intéressés par vos produits, mais ne connaissent pas encore votre marque.</div> <a class="link has-arrow" href="https://www.criteo.com/fr/solutions/customer-acquisition/" target="_self">Acquisition des clients<span class="arrow-2023"></span></a> </div> </div> <div class="solution"> <div class="solution-inner"> <div class="icon mb-stack-6" style="background-image: url('https://www.criteo.com/fr/wp-content/uploads/sites/4/2023/05/Icon-customer-retention.svg');"></div> <div class="title mb-stack-4">Réengagez vos clients</div> <div class="description mb-stack-7">Allez au-delà des achats uniques : invitez vos shoppers à retourner sur votre site Web, votre application ou en magasin, grâce à des publicités dynamiques mettant en avant d’autres produits de votre catalogue, qu’ils aimeront à coup sûr.</div> <a class="link has-arrow" href="https://www.criteo.com/fr/solutions/customer-retention/" target="_self">Rétention clients<span class="arrow-2023"></span></a> </div> </div> <div class="solution"> <div class="solution-inner"> <div class="icon mb-stack-6" style="background-image: url('https://www.criteo.com/fr/wp-content/uploads/sites/4/2023/05/Start-or-scale-retail-media-icon.svg');"></div> <div class="title mb-stack-4">Démarrez ou amplifiez votre campagne retail media</div> <div class="description mb-stack-7">Achetez et vendez facilement grâce à une plateforme unique, en libre-service.</div> <a class="link has-arrow" href="https://www.criteo.com/fr/solutions/retail-media-platform/" target="_self">Retail Media<span class="arrow-2023"></span></a> </div> </div> <div class="solution"> <div class="solution-inner"> <div class="icon mb-stack-6" style="background-image: url('https://www.criteo.com/fr/wp-content/uploads/sites/4/2023/05/Icon-audiences.svg');"></div> <div class="title mb-stack-4">Audiences automatisées</div> <div class="description mb-stack-7">Optimisez votre ciblage d'audience avec la plus grande base de données commerciales du monde. Identifiez des prospects intentionnels, boostez la valeur vie de vos clients et découvrez des opportunités inexploitées.</div> <a class="link has-arrow" href="https://www.criteo.com/fr/solutions/audiences/" target="_self">Audiences<span class="arrow-2023"></span></a> </div> </div> <div class="solution"> <div class="solution-inner"> <div class="icon mb-stack-6" style="background-image: url('https://www.criteo.com/fr/wp-content/uploads/sites/4/2023/05/Icon-dynamic-retargeting.svg');"></div> <div class="title mb-stack-4">Reciblez vos acheteurs</div> <div class="description mb-stack-7">Suscitez l’engagement des shoppers tout au long de leur parcours d’achat grâce à des annonces vidéo et display personnalisées, déployées par les meilleurs éditeurs au monde et conçues pour des performances mesurables.</div> <a class="link has-arrow" href="https://www.criteo.com/fr/solutions/criteo-dynamic-retargeting/" target="_self">Dynamic Retargeting<span class="arrow-2023"></span></a> </div> </div> <div class="solution"> <div class="solution-inner"> <div class="icon mb-stack-6" style="background-image: url('https://www.criteo.com/fr/wp-content/uploads/sites/4/2023/05/Inspire-with-video-icon.svg');"></div> <div class="title mb-stack-4">Incitez à l'achat grâce à la vidéo</div> <div class="description mb-stack-7">Associez vos publicités vidéo aux capacités de performance pour atteindre et convertir les consommateurs à travers une vidéo en ligne.</div> <a class="link has-arrow" href="https://www.criteo.com/fr/solutions/video-advertising/" target="_self">Publicité vidéo<span class="arrow-2023"></span></a> </div> </div> <div class="solution"> <div class="solution-inner"> <div class="icon mb-stack-6" style="background-image: url('https://www.criteo.com/fr/wp-content/uploads/sites/4/2023/05/contextual-ads-icon.svg');"></div> <div class="title mb-stack-4">Enrichissez vos annonces contextuelles</div> <div class="description mb-stack-7">Avec le ciblage contextuel, passez à la vitesse supérieure : tirez parti de la seule solution capable d’optimiser votre ciblage grâce à des données transactionnelles first party.</div> <a class="link has-arrow" href="https://www.criteo.com/fr/solutions/contextual-advertising/" target="_self">Publicité contextuelle<span class="arrow-2023"></span></a> </div> </div> <div class="solution"> <div class="solution-inner"> <div class="icon mb-stack-6" style="background-image: url('https://www.criteo.com/fr/wp-content/uploads/sites/4/2023/05/Protect-your-brand-icon.svg');"></div> <div class="title mb-stack-4">Protégez votre marque</div> <div class="description mb-stack-7">Découvrez comment nos solutions de sécurité avancées protègent à la fois les marques et les éditeurs, tout en créant un maximum d’opportunités commerciales.</div> <a class="link has-arrow" href="https://www.criteo.com/fr/solutions/ad-trust-and-safety/" target="_self">Fiabilité et sécurité des annonces<span class="arrow-2023"></span></a> </div> </div> <div class="solution"> <div class="solution-inner"> <div class="icon mb-stack-6" style="background-image: url('https://www.criteo.com/fr/wp-content/uploads/sites/4/2023/12/Addressability-Icon-v1.svg');"></div> <div class="title mb-stack-4">Relevez le défi de l’adressabilité</div> <div class="description mb-stack-7">Découvrez notre stratégie multidimensionnelle et ses solutions pour agences, marques, retailers et éditeurs.</div> <a class="link has-arrow" href="https://www.criteo.com/fr/solutions/addressability/" target="_self">Adressabilité<span class="arrow-2023"></span></a> </div> </div> </div> <div class="row carousel-nav-holder"> <div class="col"> <div class="carousel-navigation"> <div class="carousel-nav carousel-prev"></div> <div class="carousel-nav carousel-next"></div> </div> </div> </div> </div> </div> <div class="container"> <div class="row customer_story"> <div class="col-12 col-lg-3"> <img class="mb-stack-6" src="https://www.criteo.com/fr/wp-content/uploads/sites/4/2023/05/Aventon-logo.svg" alt="" /> <div class="stat_number mb-stack-1">100 %</div> <div class="stat_description mb-stack-10">de ROAS</div> <a class=' has-arrow' href='https://www.criteo.com/fr/success-stories/aventon/' ><button class=' button button__default'><span>Témoignage client</span><span class='arrow-2023'></span></button></a> </div> <div class="col-12 col-lg-7 offset-lg-2"> <div class="quote mt-stack-10 mt-lg-0 mb-stack-6">« Notre partenariat avec Criteo a joué un rôle déterminant pour atteindre nos ambitions tout en restant au premier plan, et en dirigeant le trafic à forte intention vers notre site pour le convertir. Criteo est devenu une source de trafic de premier ordre pour notre site Web, c’est pourquoi nous prévoyons de poursuivre notre partenariat. Nous avons pour ambition de poursuivre notre développement et venons de lancer CTV avec Criteo. » </div> <div class="quote_author"> <span class="name">Adele Nasr</span> <span class="separator">|</span><span class="title">Chief Marketing Officer de la société Aventon</span> </div> </div> </div> </div> </section> <style>.body-lc-regular-font{font-weight:400}.body-lc-medium-font,.h2-2023,.h3-2023,.h4-2023,.layout__three_success_stories_2023 .three-stories .inner-block .visible-link-holder .stat_description,.layout__three_success_stories_2023 .three-stories .inner-block .visible-link-holder .visible-link,.layout__three_success_stories_2023 .title p{font-weight:500}.body-lc-semibold-font,.layout__three_success_stories_2023 .three-stories .inner-block .visible-link-holder .stat_number{font-weight:600}.bnw-filters{filter:grayscale(100) brightness(1) contrast(2);mix-blend-mode:multiply}.body-medium{font-size:18px}.body-large{font-size:20px}.h2-2023,.layout__three_success_stories_2023 .title 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href='https://www.criteo.com/fr/talk-to-an-expert/' ><button class=' button button__footer'><span>Contactez un commercial</span><span class='arrow-2023'></span></button></a> </div> </div> </div> <div class="row three-stories mt-stack-12"> <div class="col-12 col-lg-4"> <div class="inner-block overlay-parent"> <div class="visible-link-holder"> <img class="logo mb-stack-8" src="https://www.criteo.com/fr/wp-content/uploads/sites/4/2024/04/Untitled-6.png" alt="" /> <div class="stat_number mb-stack-1">+49 %</div> <div class="stat_description mb-stack-7">Mémorisation publicitaire comparée au groupe de contrôle</div> <a class="visible-link has-arrow" href="https://www.criteo.com/fr/success-stories/bonprix/" target="_self">Voir le témoignage<span class="arrow-2023"></span></a> </div> <a class="overlay-link" href="https://www.criteo.com/fr/success-stories/bonprix/" target="_self"></a> </div> </div> <div class="col-12 col-lg-4"> <div class="inner-block overlay-parent"> <div class="visible-link-holder"> <img class="logo mb-stack-8" src="https://www.criteo.com/fr/wp-content/uploads/sites/4/2023/05/michaels.svg" alt="" /> <div class="stat_number mb-stack-1">+926 %</div> <div class="stat_description mb-stack-7">augmentation du ROAS</div> <a class="visible-link has-arrow" href="https://www.criteo.com/fr/success-stories/michaels-rm/" target="_self">Voir le témoignage<span class="arrow-2023"></span></a> </div> <a class="overlay-link" href="https://www.criteo.com/fr/success-stories/michaels-rm/" target="_self"></a> </div> </div> <div class="col-12 col-lg-4"> <div class="inner-block overlay-parent last"> <div class="visible-link-holder"> <img class="logo mb-stack-8" src="https://www.criteo.com/fr/wp-content/uploads/sites/4/2023/05/oneill.svg" alt="" /> <div class="stat_number mb-stack-1">+513 %</div> <div class="stat_description mb-stack-7">de hausse des revenus</div> <a class="visible-link has-arrow" href="https://www.criteo.com/fr/success-stories/oneill/" 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.blurred-bg{display:block;position:absolute;top:0;left:0;width:100%;height:100%;background:rgba(246,249,254,.7);filter:blur(14px)}}</style> <section ID="sID-5" class="layout__award_winning_technology_2023 use_character_highlighter"> <div class="container"> <div class="row"> <div class="col-12 col-lg-10 col-xxl-9"> <h2 class="title uppercase-labels mb-stack-4">UNE TECHNOLOGIE MAINTES FOIS RÉCOMPENSÉE</h2> <div class="general_description animated-text"> Notre technologie alimentée par l'IA a été conçue pour le commerce et a été continuellement enrichie de données shoppers pendant les 18 dernières années. C'est le seul outil capable de vous permettre d'atteindre vos objectifs et de maximiser vos résultats. </div> </div> </div> </div> <div class="container-fluid container-stats"> <div class="row"> <div class="col-12"> <div class="container"> <div class="row"> <div class="col-12 col-lg-10 col-xxl-9"> <div class="row stats mb-stack-12 mt-stack-12"> <div class="col-12 col-lg-4"> <div class="stat"> <div class="stat_number mb-stack-1">700 millions </div> <div class="stat_description mb-lg-0">d’utilisateurs actifs quotidiens</div> </div> </div> <div class="col-12 col-lg-4"> <div class="stat"> <div class="stat_number mb-stack-1">35 milliards </div> <div class="stat_description mb-lg-0">d’événements par jour, liés à la navigation et aux achats</div> </div> </div> <div class="col-12 col-lg-4 last"> <div class="stat"> <div class="stat_number mb-stack-1">100 000 </div> <div class="stat_description mb-lg-0">tests d'algorithme par an</div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="container"> <div class="row"> <div class="col-12 col-lg-10 col-xxl-9"> <div class="section-description"><p>Nous utilisons l’ensemble des données ci-dessus, et d’autres données pour enrichir notre connaissance des shoppers et pour affiner notre moteur d’IA. Ceci nous permet de prendre les meilleures décisions d’optimisation et de maximiser les performances de vos campagnes.</p> </div> </div> <div class="col-12"> <div class="technologies mt-stack-11"> <div class="technology-box"> <div class="technology"> <div class="tech-title mb-stack-1">Recommandations sur les produits</div> <div class="description mb-stack-6">Les produits les plus pertinents sont proposés à chaque shopper.</div> <a class="visible-link"><span class="arrow-2023"></span></a> <a class="overlay-link" href="https://www.criteo.com/fr/technology/product-recommendations/" target="_self"></a> </div> </div> <div class="technology-box"> <div class="technology"> <div class="tech-title mb-stack-1">Moteur IA</div> <div class="description mb-stack-6">Les incertitudes sont supprimées et les campagnes sont optimisées.</div> <a class="visible-link"><span class="arrow-2023"></span></a> <a class="overlay-link" href="https://www.criteo.com/fr/technology/ai-engine/" target="_self"></a> </div> </div> <div class="technology-box"> <div class="technology"> <div class="tech-title mb-stack-1">Predictive Bidding</div> <div class="description mb-stack-6">La meilleure offre est établie pour chaque impression.</div> <a class="visible-link"><span class="arrow-2023"></span></a> <a class="overlay-link" href="https://www.criteo.com/fr/technology/predictive-bidding/" target="_self"></a> </div> </div> <div class="technology-box"> <div class="technology"> <div class="tech-title mb-stack-1">Optimisation+ dynamique de création</div> <div class="description mb-stack-6">Une personnalisation est assurée en temps réel des annonces.</div> <a class="visible-link"><span class="arrow-2023"></span></a> <a class="overlay-link" href="https://www.criteo.com/fr/technology/dco/" target="_self"></a> </div> </div> <div class="technology-box last"> <div class="technology"> <div class="tech-title mb-stack-1">Shopper Graph</div> <div class="description mb-stack-6">Une grande quantité de données est analysée 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