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url(https://www.criteo.com/jp/wp-content/uploads/sites/6/2021/07/Predictive-Bidding-Icon-01.svg) !important;"></span> <h3><strong>予算を最大限に有効活用 </strong></h3> <div class="description list-style-checkmark"><p>データドリブンな予測で買い物客ごとのエンゲージメント、コンバージョン、平均購入単価の可能性を割り出します。AIエンジンが個々の買い物客の価値を分析・予測して、広告予算が最適に投資されるように割り当てます。</p> </div> </div> </div> <div class="col-lg-6"> <div class="box"> <span class="icon" style="background-image: url(https://www.criteo.com/jp/wp-content/uploads/sites/6/2021/07/Predictive-Bidding-Icon-02.svg) !important;"></span> <h3><strong>柔軟な最適化機能がゴール達成をサポート </strong></h3> <div class="description list-style-checkmark"><p>Criteo の最適化モデルが、売上、コンバージョン件数、トラフィック、利益率といったゴールの達成をサポート。貴社の目的達成に最もフィットした買い物客に、的確に広告が表示されるようになります。</p> </div> </div> </div> <div class="col-lg-6"> <div class="box"> <span class="icon" style="background-image: url(https://www.criteo.com/jp/wp-content/uploads/sites/6/2021/07/Predictive-Bidding-Icon-03.svg) !important;"></span> <h3><strong>最適な広告インベントリを確保 </strong></h3> <div class="description list-style-checkmark"><p>すべてのインプレッションは、パブリッシャーサイトでのパフォーマンス予測をもとに、Criteo のエンジンが最適な広告在庫や配信面を選択した上で配信されます。</p> </div> </div> </div> <div class="col-lg-6"> <div class="box"> <span class="icon" style="background-image: url(https://www.criteo.com/jp/wp-content/uploads/sites/6/2021/07/Predictive-Bidding-Icon-04.svg) !important;"></span> <h3><strong>最適なタイミングで買い物客にリーチ </strong></h3> <div class="description list-style-checkmark"><p>予測入札では、わずか10ミリ秒(瞬き1回の10分の1の速さ)の間に関連性の高い広告を選択し、すべての変数を算出して適切な入札を実行します。</p> </div> </div> </div> </div> </div> </div> </div> </section> <style>.body-lc-regular-font{font-weight:400}.body-lc-medium-font{font-weight:500}.body-lc-semibold-font{font-weight:600}@media (max-width:991.98px){.layout__cta_block .button{margin-top:24px}}.layout__cta_block h1,.layout__cta_block h2,.layout__cta_block h3,.layout__cta_block h4,.layout__cta_block p{color:#fff}.layout__cta_block h1 span,.layout__cta_block h2 span,.layout__cta_block h3 span,.layout__cta_block h4 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class="uppercase-labels">新規顧客の獲得(Criteo カスタマーアクイジション)</h3> <div class="description"><p>予測入札は、買い物客の好みやエンゲージしやすさに関するデータをもとに、貴社サイトの理想的な買い物客と類似する新規顧客をターゲティングする「Criteoカスタマーアクイジション」の機能をサポートしています。</p> </div> <div class="link-arrow">⟶</div> <a class="overlay-link" href="https://www.criteo.com/jp/solutions/customer-acquisition/"></a> </div> </div> </div> </div> </section> </div> <style>.body-lc-regular-font{font-weight:400}.body-lc-medium-font{font-weight:500}.body-lc-semibold-font{font-weight:600}@keyframes fadeIn{0%{opacity:0}to{opacity:1}}#trend_tracker_modal{background-color:#d3d6e5;z-index:200!important;position:fixed;top:0;left:0;height:100%;width:100%;animation:fadeIn .3s forwards}#trend_tracker_modal .container{display:-ms-flexbox;display:flex;-ms-flex-direction:row;flex-direction:row}#trend_tracker_modal .h100{height:100%;overflow:auto}#trend_tracker_modal .closeme{display:-ms-flexbox;display:flex;-ms-flex-pack:end;justify-content:flex-end}#trend_tracker_modal .closeme 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