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更有效地宣传 增长 - CN - Criteo.com

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class="icon" style="background-image: url(https://www.criteo.com/cn/wp-content/uploads/sites/12/2023/05/Commerce-growth-icon.svg) !important;"></div> <h3 class="title h5 mb-stack-9">获取和保留客户</h3> </div> <div class="description mb-stack-8"><p>利用面向开放互联网的简单而强大的自动化广告,帮助您实现“拉新引流”和“客户留存”目标。</p> </div> <a class="link mb-stack-7 has-arrow" href="https://www.criteo.com/cn/platform/commerce-growth/" target="_self">商业增长<span class="arrow-2023"></span></a> <div class="example pb-stack-7 pt-stack-7"> <div class="left"> <img src="https://www.criteo.com/cn/wp-content/uploads/sites/12/2023/05/Regatta-Logo.svg" alt="" /> </div> <div class="right"> <div class="stat_number h3">94%</div> <div class="stat_description">借助单一客户视图功能和Criteo营销策略,收入增长了</div> </div> </div> </div> </div> <div id="gsap-img-1" class="card-image d-none d-lg-flex col-lg-5 offset-lg-2 card-img-fadein"> <div class="image"> <img src="https://www.criteo.com/cn/wp-content/uploads/sites/12/2023/05/CMP-02-1.svg" alt="" /> </div> </div> <div class="card-mobile-image d-flex d-lg-none col-12 mb-stack-3"> <div class="image"> <img src="https://www.criteo.com/cn/wp-content/uploads/sites/12/2023/05/CMP-03-1.svg" alt="" /> </div> </div> <div class="card-body col-12 col-lg-5 last"> <div id="gsap-trigger-2" class="card-body-content pb-stack-12 mb-stack-12"> <div class="title-wrapper"> <div class="icon" style="background-image: url(https://www.criteo.com/cn/wp-content/uploads/sites/12/2023/05/Commerce-Max-icon.svg) !important;"></div> <h3 class="title h5 mb-stack-9">扩展您的零售媒体计划</h3> </div> <div class="description mb-stack-8"><p>通过Criteo的Commerce Max板块功能,营销人员可以盘活整个行业顶尖零售商和优质且安全的品牌开放互联网发布商资源。</p> </div> </div> </div> <div id="gsap-img-2" class="card-image d-none d-lg-flex col-lg-5 offset-lg-2 card-img-fadein"> <div class="image"> <img src="https://www.criteo.com/cn/wp-content/uploads/sites/12/2023/05/CMP-03-1.svg" alt="" /> </div> </div> </div> </div> </div> </div> </section> 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span{background-image:url(/wp-content/themes/criteo2017/img/arrow-2023-white.svg)!important}</style> <section ID="sID-3" class="layout__solutions_slider_2023 "> <div class="container"> <div class="row"> <div class="col-12 col-lg-9 col-xxl-8"> <div class="intro-block "> <div class="uppercase-labels caption mb-st-9">我们的解决方案</div> <h2 class="title">在整个购物过程中吸引消费者<br /> </h2> <div class="description body-five-regular"><p>我们的解决方案包含从认知到转变、从视频到零售媒体的全流域、以结果为导向的广告。</p> </div> </div> </div> </div> </div> <div class="slider-wrapper mt-stack-11 mb-stack-11"> <div class="container slider-container"> <div class="row slider clearfix mb-stack-8"> <div class="solution"> <div class="solution-inner"> <div class="icon mb-stack-6" style="background-image: url('https://www.criteo.com/cn/wp-content/uploads/sites/12/2023/05/Icon-customer-acquisition.svg');"></div> <div class="title mb-stack-4">获取新客户</div> <div class="description mb-stack-7">与对您的产品/服务感兴趣但尚未发现您的品牌的潜在客户建立联系。 </div> <a class="link has-arrow" href="https://www.criteo.com/cn/solutions/customer-acquisition/" target="_self">客户拉新引流<span class="arrow-2023"></span></a> </div> </div> <div class="solution"> <div class="solution-inner"> <div class="icon mb-stack-6" style="background-image: url('https://www.criteo.com/cn/wp-content/uploads/sites/12/2023/05/Start-or-scale-retail-media-icon.svg');"></div> <div class="title mb-stack-4">启动或扩展零售媒体</div> <div class="description mb-stack-7">零售媒体使用端到端的自助服务平台,让买和卖变得更简单。 </div> <a class="link has-arrow" href="https://www.criteo.com/cn/solutions/retail-media-platform/" target="_self">零售媒体<span class="arrow-2023"></span></a> </div> </div> <div class="solution"> <div class="solution-inner"> <div class="icon mb-stack-6" style="background-image: url('https://www.criteo.com/cn/wp-content/uploads/sites/12/2023/05/Icon-audiences.svg');"></div> <div class="title mb-stack-4">受众</div> <div class="description mb-stack-7">将更多客户转化为活跃购物者。 </div> <a class="link has-arrow" href="https://www.criteo.com/cn/solutions/audience-match/" target="_self">受众<span class="arrow-2023"></span></a> </div> </div> <div class="solution"> <div class="solution-inner"> <div class="icon mb-stack-6" style="background-image: url('https://www.criteo.com/cn/wp-content/uploads/sites/12/2023/05/Icon-dynamic-retargeting.svg');"></div> <div class="title mb-stack-4">重新定位购物者</div> <div class="description mb-stack-7">通过个性化视频和展示广告吸引购物者再次购买,这些广告由全球最佳发行商投放,旨在实现可衡量业绩。 </div> <a class="link has-arrow" href="https://www.criteo.com/cn/solutions/criteo-dynamic-retargeting/" target="_self">动态定位<span class="arrow-2023"></span></a> </div> </div> <div class="solution"> <div class="solution-inner"> <div class="icon mb-stack-6" style="background-image: url('https://www.criteo.com/cn/wp-content/uploads/sites/12/2023/05/Inspire-with-video-icon.svg');"></div> <div class="title mb-stack-4">通过视频激发灵感</div> <div class="description mb-stack-7">将视频广告与效果功能相结合,通过CTV、OTT和在线视频获得消费者资源并实现转化。 </div> <a class="link has-arrow" href="https://www.criteo.com/cn/solutions/video-advertising/" target="_self">视频广告<span class="arrow-2023"></span></a> </div> </div> <div class="solution"> <div class="solution-inner"> <div class="icon mb-stack-6" style="background-image: url('https://www.criteo.com/cn/wp-content/uploads/sites/12/2023/05/contextual-ads-icon.svg');"></div> <div class="title mb-stack-4">升级文字广告</div> <div class="description mb-stack-7">利用第一方商业数据强化内容关联广告,并将广告投放在最有影响力的位置。 </div> <a class="link has-arrow" href="https://www.criteo.com/solutions/contextual-advertising/" target="_blank">文字广告<span class="arrow-2023"></span></a> </div> </div> <div class="solution"> <div class="solution-inner"> <div class="icon mb-stack-6" style="background-image: url('https://www.criteo.com/cn/wp-content/uploads/sites/12/2023/05/Protect-your-brand-icon.svg');"></div> <div class="title mb-stack-4">保护您的品牌</div> <div class="description mb-stack-7">了解我们的先进安全解决方案是如何保护品牌和发行商的,同时最大限度地利用商机。 </div> <a class="link has-arrow" href="https://www.criteo.com/solutions/ad-trust-and-safety/" target="_blank">广告信任与安全<span class="arrow-2023"></span></a> </div> </div> </div> <div class="row carousel-nav-holder"> <div class="col"> <div class="carousel-navigation"> <div class="carousel-nav carousel-prev"></div> <div class="carousel-nav carousel-next"></div> </div> </div> </div> </div> </div> <div class="container"> <div class="row customer_story"> <div class="col-12 col-lg-3"> <img class="mb-stack-6" src="https://www.criteo.com/cn/wp-content/uploads/sites/12/2023/05/Aventon-logo.svg" alt="" /> <div class="stat_number mb-stack-1">100%</div> <div class="stat_description mb-stack-10">100%的广告支出回报率(内容相关定位)</div> <a class=' has-arrow' href='https://www.criteo.com/cn/success-stories/aventon/' ><button class='button pt-st-5 pb-st-5 pl-st-6 pr-st-6 button__default'><span>客户案例</span><span class='arrow-2023'></span></button></a> </div> <div class="col-12 col-lg-7 offset-lg-2"> <div class="quote mt-stack-10 mt-lg-0 mb-stack-6">“与Criteo合作能够继续保持我方品牌的领先地位,并将高意向流量引入我们的网站完成转化,最终实现目标。 Criteo已成为我们网站的顶级流量源。 随着规模的扩大,我们计划继续深化合作,并且近期与Criteo共同启动了CTV。” </div> <div class="quote_author"> <span class="name">Adele Nasr</span> <span class="separator">|</span><span class="title">首席营销官, Aventon</span> </div> </div> </div> </div> </section> <style>.body-lc-regular-font{font-weight:400}.body-lc-medium-font,.h2-2023,.h3-2023,.h4-2023,.layout__three_success_stories_2023 .three-stories .inner-block .visible-link-holder .stat_description,.layout__three_success_stories_2023 .three-stories .inner-block .visible-link-holder .visible-link,.layout__three_success_stories_2023 .title p{font-weight:500}.body-lc-semibold-font,.layout__three_success_stories_2023 .three-stories .inner-block .visible-link-holder .stat_number{font-weight:600}.bnw-filters{filter:grayscale(100) brightness(1) contrast(2);mix-blend-mode:multiply}.body-medium{font-size:18px}.body-large{font-size:20px}.h2-2023,.layout__three_success_stories_2023 .title 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class='arrow-2023'></span></button></a> </div> </div> </div> <div class="row three-stories mt-stack-12"> <div class="col-12 col-lg-4"> <div class="inner-block overlay-parent"> <div class="visible-link-holder"> <img class="logo mb-stack-8" src="https://www.criteo.com/cn/wp-content/uploads/sites/12/2023/05/must_it-Logo.svg" alt="" /> <div class="stat_number mb-stack-1">2.50 倍</div> <div class="stat_description mb-stack-7">开通电视广告后网站流量提升2.5倍</div> <a class="visible-link has-arrow" href="https://www.criteo.com/cn/success-stories/mustit/" target="_self">查看案例<span class="arrow-2023"></span></a> </div> <a class="overlay-link" href="https://www.criteo.com/cn/success-stories/mustit/" target="_self"></a> </div> </div> <div class="col-12 col-lg-4"> <div class="inner-block overlay-parent"> <div class="visible-link-holder"> <img class="logo mb-stack-8" src="https://www.criteo.com/cn/wp-content/uploads/sites/12/2023/05/trip.com-Logo.svg" alt="" /> <div class="stat_number mb-stack-1">221%</div> <div class="stat_description mb-stack-7">销售额提升</div> <a class="visible-link has-arrow" href="https://www.criteo.com/cn/success-stories/trip-com/" target="_self">查看案例<span class="arrow-2023"></span></a> </div> <a class="overlay-link" href="https://www.criteo.com/cn/success-stories/trip-com/" target="_self"></a> </div> </div> <div class="col-12 col-lg-4"> <div class="inner-block overlay-parent last"> <div class="visible-link-holder"> <img class="logo mb-stack-8" src="https://www.criteo.com/cn/wp-content/uploads/sites/12/2023/05/ambiendo-Logo.svg" alt="" /> <div class="stat_number mb-stack-1">54.5%</div> <div class="stat_description mb-stack-7">与Criteo相关的销售额同比增长</div> <a class="visible-link has-arrow" href="https://www.criteo.com/cn/success-stories/ambiendo/" target="_self">查看案例<span class="arrow-2023"></span></a> </div> <a class="overlay-link" href="https://www.criteo.com/cn/success-stories/ambiendo/" target="_self"></a> </div> </div> </div> </div> </section> 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class="stat_description mb-lg-0">每天次浏览和购买</div> </div> </div> <div class="col-12 col-lg-4 last"> <div class="stat"> <div class="stat_number mb-stack-1">10万</div> <div class="stat_description mb-lg-0">次算法测试每年</div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="container"> <div class="row"> <div class="col-12 col-lg-10 col-xxl-9"> <div class="section-description"><p>通过上述所有数据(还有一些其它数据),我们能够了解购物者需求并微调我们的引擎,这意味着我们能够为客户提供更明智的广告决策、优化方案和更佳结果。</p> </div> </div> <div class="col-12"> <div class="technologies mt-stack-11"> <div class="technology-box"> <div class="technology no-link"> <div class="tech-title mb-stack-1">产品推送</div> <div class="description mb-stack-6">确定适合购物者的产品。</div> </div> </div> <div class="technology-box"> <div class="technology no-link"> <div class="tech-title mb-stack-1">人工智能引擎</div> <div class="description mb-stack-6">消除猜疑并优化广告活动。</div> </div> </div> <div class="technology-box"> <div class="technology no-link"> <div class="tech-title 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