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class="date-container"><i>(<span class="date">October 2023</span>)</i></span><span class="hide-when-compact"><i> (<small><a href="/wiki/Help:Maintenance_template_removal" title="Help:Maintenance template removal">Learn how and when to remove this message</a></small>)</i></span></div></td></tr></tbody></table> </div> </div><span class="hide-when-compact"><i> (<small><a href="/wiki/Help:Maintenance_template_removal" title="Help:Maintenance template removal">Learn how and when to remove this message</a></small>)</i></span></div></td></tr></tbody></table> <div class="shortdescription nomobile noexcerpt noprint searchaux" style="display:none">Media analyst company</div> <style data-mw-deduplicate="TemplateStyles:r1257001546">.mw-parser-output .infobox-subbox{padding:0;border:none;margin:-3px;width:auto;min-width:100%;font-size:100%;clear:none;float:none;background-color:transparent}.mw-parser-output .infobox-3cols-child{margin:auto}.mw-parser-output .infobox .navbar{font-size:100%}@media screen{html.skin-theme-clientpref-night .mw-parser-output .infobox-full-data:not(.notheme)>div:not(.notheme)[style]{background:#1f1f23!important;color:#f8f9fa}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .infobox-full-data:not(.notheme) div:not(.notheme){background:#1f1f23!important;color:#f8f9fa}}@media(min-width:640px){body.skin--responsive .mw-parser-output .infobox-table{display:table!important}body.skin--responsive .mw-parser-output .infobox-table>caption{display:table-caption!important}body.skin--responsive .mw-parser-output .infobox-table>tbody{display:table-row-group}body.skin--responsive .mw-parser-output .infobox-table tr{display:table-row!important}body.skin--responsive .mw-parser-output .infobox-table th,body.skin--responsive .mw-parser-output .infobox-table td{padding-left:inherit;padding-right:inherit}}</style><style data-mw-deduplicate="TemplateStyles:r1242257876">.mw-parser-output .ib-company .infobox-label{padding-right:0.5em}.mw-parser-output .ib-company .infobox-data,.mw-parser-output .ib-company .infobox-below{line-height:1.35em}.mw-parser-output .ib-company-logo img{background-color:#f8f9fa}.mw-parser-output .ib-company-locality,.mw-parser-output .ib-company-country{display:inline}</style><table class="infobox ib-company vcard"><caption class="infobox-title fn org">Bluefin Labs, Inc.</caption><tbody><tr><td colspan="2" class="infobox-image ib-company-logo logo"><span class="mw-default-size" typeof="mw:File/Frameless"><a href="/wiki/File:Bluefin_Labs_Logo.png" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/e/ef/Bluefin_Labs_Logo.png/220px-Bluefin_Labs_Logo.png" decoding="async" width="220" height="107" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/e/ef/Bluefin_Labs_Logo.png 1.5x" data-file-width="309" data-file-height="150" /></a></span></td></tr><tr><th scope="row" class="infobox-label">Company type</th><td class="infobox-data category"><a href="/wiki/Division_(business)" title="Division (business)">Division</a></td></tr><tr><th scope="row" class="infobox-label">Founded</th><td class="infobox-data">2008</td></tr><tr><th scope="row" class="infobox-label">Founder</th><td class="infobox-data agent">Michael Fleischman <br /> <a href="/wiki/Deb_Roy" title="Deb Roy">Deb Roy</a></td></tr><tr><th scope="row" class="infobox-label">Defunct</th><td class="infobox-data">2013</td></tr><tr><th scope="row" class="infobox-label">Fate</th><td class="infobox-data">Acquired by <a href="/wiki/Twitter" title="Twitter">Twitter</a></td></tr><tr><th scope="row" class="infobox-label">Headquarters</th><td class="infobox-data adr"><div class="ib-company-locality locality"><a href="/wiki/Cambridge,_Massachusetts" title="Cambridge, Massachusetts">Cambridge, Massachusetts</a></div>, <div class="ib-company-country country-name"><a href="/wiki/United_States" title="United States">United States</a></div></td></tr><tr><th scope="row" class="infobox-label">Website</th><td class="infobox-data"><span class="url"><a rel="nofollow" class="external text" href="http://www.bluefinlabs.com">www<wbr />.bluefinlabs<wbr />.com</a></span></td></tr></tbody></table> <p><b>Bluefin Labs</b> was a <a href="/wiki/Cambridge,_Massachusetts" title="Cambridge, Massachusetts">Cambridge, MA</a>-based social TV analytics company that used publicly available social media commentary from <a href="/wiki/Twitter" title="Twitter">Twitter</a>, <a href="/wiki/Facebook" title="Facebook">Facebook</a> and <a href="/wiki/Blogs" class="mw-redirect" title="Blogs">blogs</a> to measure viewer <a href="/wiki/Engagement_(marketing)" class="mw-redirect" title="Engagement (marketing)">engagement</a> with television shows and ads at scale – historically a costly and complex problem for TV and marketing industries to solve.<sup id="cite_ref-1" class="reference"><a href="#cite_note-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup> </p><p>Bluefin's technology platform, grounded in 15 years of <a href="/wiki/Cognitive_science" title="Cognitive science">cognitive science</a> and <a href="/wiki/Machine_learning" title="Machine learning">machine learning</a> research at the <a href="/wiki/MIT_Media_Lab" title="MIT Media Lab">MIT Media Lab</a>,<sup id="cite_ref-2" class="reference"><a href="#cite_note-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup> <a href="/wiki/Semantics" title="Semantics">semantically</a> interpreted people's social media comments and automatically linked them with the TV shows and ads they were watching. Bluefin's flagship product offering, Bluefin Signals, was a tool for accessing, interpreting, and analyzing this social TV data. </p> <figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/File:Bluefin_Labs_-_TV_Genome_Visualization.png" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/4/48/Bluefin_Labs_-_TV_Genome_Visualization.png/220px-Bluefin_Labs_-_TV_Genome_Visualization.png" decoding="async" width="220" height="124" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/4/48/Bluefin_Labs_-_TV_Genome_Visualization.png/330px-Bluefin_Labs_-_TV_Genome_Visualization.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/4/48/Bluefin_Labs_-_TV_Genome_Visualization.png/440px-Bluefin_Labs_-_TV_Genome_Visualization.png 2x" data-file-width="1920" data-file-height="1080" /></a><figcaption>A data visualization from the TV Genome<sup id="cite_ref-:0_3-0" class="reference"><a href="#cite_note-:0-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup></figcaption></figure> <meta property="mw:PageProp/toc" /> <div class="mw-heading mw-heading2"><h2 id="History">History</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Bluefin_Labs&action=edit&section=1" title="Edit section: History"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/File:Bluefin_Labs_-_TV_Genome_Visualization_-_2.png" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/4/42/Bluefin_Labs_-_TV_Genome_Visualization_-_2.png/220px-Bluefin_Labs_-_TV_Genome_Visualization_-_2.png" decoding="async" width="220" height="124" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/4/42/Bluefin_Labs_-_TV_Genome_Visualization_-_2.png/330px-Bluefin_Labs_-_TV_Genome_Visualization_-_2.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/4/42/Bluefin_Labs_-_TV_Genome_Visualization_-_2.png/440px-Bluefin_Labs_-_TV_Genome_Visualization_-_2.png 2x" data-file-width="1920" data-file-height="1080" /></a><figcaption>A data visualization from the TV Genome<sup id="cite_ref-:0_3-1" class="reference"><a href="#cite_note-:0-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup></figcaption></figure> <p>Bluefin Labs was founded by <a href="/wiki/Deb_Roy" title="Deb Roy">Deb Roy</a> and Michael Fleischman in 2008. </p><p>The seed for the company originated within the MIT Media Lab's Human Speechome Project (HSP). Headed by Roy, head of the Media Lab's Cognitive Machines group, the goal of HSP was to understand language acquisition by making a complete digital record of the first years of a child's home life and analyzing that record computationally. Roy and his wife installed video equipment throughout their home and captured much of their son's life from birth to age three - a total of 240,000 hours of audio and video. Buried in this massive corpus lay insights into how their son learned language at a level of detail never before captured. To sift through the data, Roy and his MIT team developed numerous deep machine learning algorithms designed to uncover the context and patterns within the audio and video data. Their results are explained in <a rel="nofollow" class="external text" href="http://www.ted.com/talks/deb_roy_the_birth_of_a_word.html">Deb Roy's TEDTalk 'The birth of a word.'</a> </p><p>As a student in Roy's MIT group, Fleischman adapted the concepts of data driven designed for language acquisition and applied them to another massive video data set: broadcast video.<sup id="cite_ref-4" class="reference"><a href="#cite_note-4"><span class="cite-bracket">[</span>4<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-5" class="reference"><a href="#cite_note-5"><span class="cite-bracket">[</span>5<span class="cite-bracket">]</span></a></sup> Fleischman's PhD work garnered the attention of the <a href="/wiki/National_Science_Foundation" title="National Science Foundation">National Science Foundation</a> which awarded Roy and Fleischman a <a href="/wiki/Small_Business_Innovation_Research" title="Small Business Innovation Research">Small Business Innovation Research</a> grant and effectively bootstrapped the launch of Bluefin. </p><p>Just as HSP created algorithms that can “ground” the meaning of a word within a larger context,<sup id="cite_ref-6" class="reference"><a href="#cite_note-6"><span class="cite-bracket">[</span>6<span class="cite-bracket">]</span></a></sup> Bluefin is using deep machine learning to ground the meaning of a given comment pulled out from a social media stream. By looking at the context of words expressed by individuals, Bluefin can use the meaning of these words to connect comments back to the events, people, places, products, and brands that caused those words to be expressed in the first place. </p><p>On July 32, 2012, Bluefin Labs announced that advertising industry veteran JP Maheu will join the company as CEO.<sup id="cite_ref-7" class="reference"><a href="#cite_note-7"><span class="cite-bracket">[</span>7<span class="cite-bracket">]</span></a></sup> </p><p>On February 6, 2013, <a href="/wiki/Twitter" title="Twitter">Twitter</a> announced that it was buying Bluefin Labs for approximately $100 million.<sup id="cite_ref-8" class="reference"><a href="#cite_note-8"><span class="cite-bracket">[</span>8<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Technology">Technology</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Bluefin_Labs&action=edit&section=2" title="Edit section: Technology"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Bluefin Labs uses proprietary algorithms to match social media comments to televised content. The methodology of associating comments to TV is composed of three parts: temporal analysis (looking at when a comment is posted), semantic analysis (matching written comments to what's on TV), and machine learning (the ongoing process of training and re-training the matching algorithm). Bluefin also employs a proprietary algorithm for sentiment and gender analysis of the social media comments. </p><p>The resulting data set is a large network of cause-effect links that measures people's engagement with TV, effectively creating a viewer/programmer feedback loop. This network is designed to provide marketers and media companies with insights that could be used for more efficient ad targeting and more informed content and creative development. </p><p>Bluefin calls this mapping of social media commentary back to its televised stimulus the "TV Genome" – a highly complex endeavor that, like the <a href="/wiki/Human_Genome_Project" title="Human Genome Project">Human Genome Project</a>, requires immense computational resources along with deep-rooted techniques in cognitive science and machine learning. Bluefin has a view into more than 5 billion public-facing social media comments each month, tied to a continuously growing <a href="/wiki/Video_fingerprint" class="mw-redirect" title="Video fingerprint">video fingerprint</a> archive of more than one million distinct airings of TV shows and commercials. Bluefin currently ingests and performs video fingerprinting of 115 U.S. TV broadcast and cable networks. </p> <div class="mw-heading mw-heading2"><h2 id="Products">Products</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Bluefin_Labs&action=edit&section=3" title="Edit section: Products"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Bluefin Signals is a social TV analytics suite that measures and organizes the conversations about TV that take place in social media. It is a SaaS analytics platform and is available to Brands, Agencies, and TV Networks on a subscription basis. </p><p>Bluefin Signals is being used in various areas of the TV advertising ecosystem, including: research and audience insights, media planning and buying, TV ads sales negotiations, and TV ad creative development and optimization.<sup id="cite_ref-9" class="reference"><a href="#cite_note-9"><span class="cite-bracket">[</span>9<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-10" class="reference"><a href="#cite_note-10"><span class="cite-bracket">[</span>10<span class="cite-bracket">]</span></a></sup> Bluefin Signals processes an <a href="/wiki/Electronic_program_guide" title="Electronic program guide">Electronic Programming Guide</a> (EPG) feed as well as TV closed captioning to ensure accurate telecast-level analytics for social TV conversations. </p><p><b>Bluefin Signals Network Edition</b> is used by over 40 of the top broadcast and cable TV networks in the United States. </p><p><b>Bluefin Signals Brand Edition</b> is the first social TV analytics product built for brands.<sup id="cite_ref-11" class="reference"><a href="#cite_note-11"><span class="cite-bracket">[</span>11<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Board_and_investors">Board and investors</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Bluefin_Labs&action=edit&section=4" title="Edit section: Board and investors"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Early in Bluefin's development, Roy and Fleischman joined with technology entrepreneur Frank Moss (former MIT Media Lab Director, former CEO of <a href="/wiki/Tivoli_Systems" class="mw-redirect" title="Tivoli Systems">Tivoli Systems</a>) and media entrepreneur <a href="/wiki/Brian_Bedol" title="Brian Bedol">Brian Bedol</a> (managing partner of Bedrock Venture Partners and founder and former CEO, <a href="/wiki/ESPN_Classic" title="ESPN Classic">ESPN Classic</a> and <a href="/wiki/CBS_College_Sports" class="mw-redirect" title="CBS College Sports">CBS College Sports</a>) to transition the company from research prototypes to a scalable technology platform tuned to the needs of the media industry. </p><p>Bluefin Labs received initial Series A funding by Redpoint Ventures, one of the world's top venture capital firms whose investments include: TiVO, Netflix, MySpace, Excite, Juniper, and Right Media. </p><p>In January 2012, Bluefin announced it had raised $12 million in a Series B round led by Time Warner Investments with participation from new investor SoftBank Capital and return investors Redpoint Ventures and Lerer Ventures.<sup id="cite_ref-12" class="reference"><a href="#cite_note-12"><span class="cite-bracket">[</span>12<span class="cite-bracket">]</span></a></sup> </p><p>Alongside Redpoint, top executives from the worlds of technology, media, entertainment, and sports have invested in Bluefin. In addition to Bedol, notable angel investors include Jim Pallotta (Raptor Capital Management); co-owner, <a href="/wiki/Boston_Celtics" title="Boston Celtics">Boston Celtics</a>), Jonathan Kraft (president, <a href="/wiki/Kraft_Group" title="Kraft Group">Kraft Group</a> and <a href="/wiki/New_England_Patriots" title="New England Patriots">New England Patriots</a>), <a href="/wiki/Dan_Gilbert_(businessman)" class="mw-redirect" title="Dan Gilbert (businessman)">Dan Gilbert</a> (founder and chairman, <a href="/wiki/Quicken_Loans" class="mw-redirect" title="Quicken Loans">Quicken Loans</a>; majority owner, <a href="/wiki/Cleveland_Cavaliers" title="Cleveland Cavaliers">Cleveland Cavaliers</a>), <a href="/wiki/Kenneth_Lerer" title="Kenneth Lerer">Kenneth Lerer</a> (Lerer Ventures, co-founder <a href="/wiki/Huffington_Post" class="mw-redirect" title="Huffington Post">Huffington Post</a>), Jeff Samberg (Acadia Woods), <a href="/wiki/John_Fogelman" title="John Fogelman">John Fogelman</a> (board member, William Morris Endeavor). </p><p>In its transition from pure academic research at the MIT Media Lab to private startup, Bluefin received funding from the National Science Foundation's Small Business Innovation Research (SBIR) grant. </p> <div class="mw-heading mw-heading2"><h2 id="Partnerships_and_awards">Partnerships and awards</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Bluefin_Labs&action=edit&section=5" title="Edit section: Partnerships and awards"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p><b>Partnerships</b> </p> <ul><li>In December 2011, Bluefin Labs and Starcom MediaVest Group (SMG) announced a partnership that enables SMG to make more informed media planning and buying decisions for its clients through the use of Bluefin Signals.<sup id="cite_ref-13" class="reference"><a href="#cite_note-13"><span class="cite-bracket">[</span>13<span class="cite-bracket">]</span></a></sup></li> <li>In February 2012, Bluefin Labs and ABC News announced a collaboration for coverage of key nights in the 2012 presidential campaign including on-air use of social media insights, analytics and data visualizations during ABC News broadcasts of Super Tuesday, the presidential and vice presidential debates, the Republican and Democratic conventions, Election Night and the inauguration.<sup id="cite_ref-14" class="reference"><a href="#cite_note-14"><span class="cite-bracket">[</span>14<span class="cite-bracket">]</span></a></sup></li></ul> <p><b>Awards</b> </p> <ul><li>September 2011: Named one of <a rel="nofollow" class="external text" href="https://web.archive.org/web/20120815105010/http://fastech.dowjones.com/index.php/speakers#fastech50">VentureWire’s FASTech 50: Most Innovative Start-Ups</a></li> <li>September 2011: Named one of The "<a rel="nofollow" class="external text" href="http://www.producersguild.org/?page=d25_home">Digital 25: Leaders in Emerging Entertainment</a>" by The Producers Guild of America (PGA), in association with Variety and in partnership with Digital Hollywood.</li> <li>November 2011: Winner of the <a href="/wiki/Ad:tech" title="Ad:tech">ad:tech Innovation Award</a>, Social Media category</li> <li>March 2012: Named one of <a rel="nofollow" class="external text" href="http://www.technologyreview.com/tr50/2012/">Technology Review’s 50 Most Innovative Technology Companies</a></li></ul> <p><br /> </p> <div class="mw-heading mw-heading2"><h2 id="References">References</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Bluefin_Labs&action=edit&section=6" title="Edit section: References"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <style data-mw-deduplicate="TemplateStyles:r1239543626">.mw-parser-output .reflist{margin-bottom:0.5em;list-style-type:decimal}@media screen{.mw-parser-output .reflist{font-size:90%}}.mw-parser-output .reflist .references{font-size:100%;margin-bottom:0;list-style-type:inherit}.mw-parser-output .reflist-columns-2{column-width:30em}.mw-parser-output .reflist-columns-3{column-width:25em}.mw-parser-output .reflist-columns{margin-top:0.3em}.mw-parser-output .reflist-columns ol{margin-top:0}.mw-parser-output .reflist-columns li{page-break-inside:avoid;break-inside:avoid-column}.mw-parser-output .reflist-upper-alpha{list-style-type:upper-alpha}.mw-parser-output .reflist-upper-roman{list-style-type:upper-roman}.mw-parser-output .reflist-lower-alpha{list-style-type:lower-alpha}.mw-parser-output .reflist-lower-greek{list-style-type:lower-greek}.mw-parser-output .reflist-lower-roman{list-style-type:lower-roman}</style><div class="reflist"> <div class="mw-references-wrap mw-references-columns"><ol class="references"> <li id="cite_note-1"><span class="mw-cite-backlink"><b><a href="#cite_ref-1">^</a></b></span> <span class="reference-text"><style data-mw-deduplicate="TemplateStyles:r1238218222">.mw-parser-output cite.citation{font-style:inherit;word-wrap:break-word}.mw-parser-output .citation q{quotes:"\"""\"""'""'"}.mw-parser-output .citation:target{background-color:rgba(0,127,255,0.133)}.mw-parser-output .id-lock-free.id-lock-free a{background:url("//upload.wikimedia.org/wikipedia/commons/6/65/Lock-green.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-limited.id-lock-limited a,.mw-parser-output .id-lock-registration.id-lock-registration a{background:url("//upload.wikimedia.org/wikipedia/commons/d/d6/Lock-gray-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-subscription.id-lock-subscription a{background:url("//upload.wikimedia.org/wikipedia/commons/a/aa/Lock-red-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .cs1-ws-icon a{background:url("//upload.wikimedia.org/wikipedia/commons/4/4c/Wikisource-logo.svg")right 0.1em center/12px no-repeat}body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-free a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-limited a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-registration a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-subscription a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .cs1-ws-icon a{background-size:contain;padding:0 1em 0 0}.mw-parser-output .cs1-code{color:inherit;background:inherit;border:none;padding:inherit}.mw-parser-output .cs1-hidden-error{display:none;color:var(--color-error,#d33)}.mw-parser-output .cs1-visible-error{color:var(--color-error,#d33)}.mw-parser-output .cs1-maint{display:none;color:#085;margin-left:0.3em}.mw-parser-output .cs1-kern-left{padding-left:0.2em}.mw-parser-output .cs1-kern-right{padding-right:0.2em}.mw-parser-output .citation .mw-selflink{font-weight:inherit}@media screen{.mw-parser-output .cs1-format{font-size:95%}html.skin-theme-clientpref-night .mw-parser-output .cs1-maint{color:#18911f}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .cs1-maint{color:#18911f}}</style><cite id="CITEREFMarich" class="citation web cs1">Marich, Robert. <a rel="nofollow" class="external text" href="http://www.broadcastingcable.com/article/101689-COVER_STORY_Measuring_Engagement.php">"Measuring Engagement, Audience Metric Exerts Increasing Influence on Ad Spending, Broadcasting & Cable"</a>. <i>Broadcasting & Cable</i>. NewBay Media, LLC<span class="reference-accessdate">. Retrieved <span class="nowrap">18 July</span> 2011</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Broadcasting+%26+Cable&rft.atitle=Measuring+Engagement%2C+Audience+Metric+Exerts+Increasing+Influence+on+Ad+Spending%2C+Broadcasting+%26+Cable&rft.aulast=Marich&rft.aufirst=Robert&rft_id=http%3A%2F%2Fwww.broadcastingcable.com%2Farticle%2F101689-COVER_STORY_Measuring_Engagement.php&rfr_id=info%3Asid%2Fen.wikipedia.org%3ABluefin+Labs" class="Z3988"></span></span> </li> <li id="cite_note-2"><span class="mw-cite-backlink"><b><a href="#cite_ref-2">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFRoy2009" class="citation journal cs1">Roy, Deb (September 2009). <a rel="nofollow" class="external text" href="http://web.media.mit.edu/~dkroy/papers/pdf/Roy_interspeech_keynote.pdf">"New Horizons in the Study of Child Language Acquisition"</a> <span class="cs1-format">(PDF)</span>. <i>Proceedings of Interspeech</i>. 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title="Edit this template">e</abbr></a></li></ul></div><div id="Twitter" style="font-size:114%;margin:0 4em"><a href="/wiki/Twitter" title="Twitter">Twitter</a></div></th></tr><tr><td class="navbox-abovebelow hlist" colspan="2"><div> <ul><li><a href="/wiki/Twitter,_Inc." title="Twitter, Inc.">Twitter, Inc.</a></li> <li><a href="/wiki/X_Corp." title="X Corp.">X Corp.</a></li> <li><a href="/wiki/Twitter_under_Elon_Musk" title="Twitter under Elon Musk">Twitter under Elon Musk</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">People</th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Jack_Dorsey" title="Jack Dorsey">Jack Dorsey</a></li> <li><a href="/wiki/Noah_Glass" title="Noah Glass">Noah Glass</a></li> <li><a href="/wiki/Biz_Stone" title="Biz Stone">Biz Stone</a></li> <li><a href="/wiki/Evan_Williams_(Internet_entrepreneur)" title="Evan Williams (Internet entrepreneur)">Evan Williams</a></li> <li><a href="/wiki/Dick_Costolo" title="Dick Costolo">Dick Costolo</a></li> <li><a href="/wiki/Parag_Agrawal" title="Parag Agrawal">Parag Agrawal</a></li> <li><a href="/wiki/Elon_Musk" title="Elon Musk">Elon Musk</a></li> <li><a href="/wiki/Linda_Yaccarino" title="Linda Yaccarino">Linda Yaccarino</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Technology</th><td class="navbox-list-with-group navbox-list navbox-even hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Bluesky_(social_network)" class="mw-redirect" title="Bluesky (social network)">Bluesky</a></li> <li><a href="/wiki/Community_Notes" title="Community Notes">Community Notes</a></li> <li><a href="/wiki/Favstar" title="Favstar">Favstar</a></li> <li><a href="/wiki/List_of_Twitter_features" title="List of Twitter features">Features</a> <ul><li><a href="/wiki/Twitter_verification" title="Twitter verification">Verification</a></li></ul></li> <li><a href="/wiki/FlockDB" title="FlockDB">FlockDB</a></li> <li><a href="/wiki/Gnip" title="Gnip">Gnip</a></li> <li><a href="/wiki/Seesmic" title="Seesmic">Seesmic</a></li> <li><a href="/wiki/List_of_Twitter_services_and_applications" title="List of Twitter services and applications">Services and applications</a> <ul><li><a href="/wiki/Hootsuite" title="Hootsuite">Hootsuite</a></li> <li><a href="/wiki/Tweetbot" title="Tweetbot">Tweetbot</a></li> <li><a href="/wiki/TweetDeck" title="TweetDeck">TweetDeck</a></li> <li><a href="/wiki/Twitterrific" title="Twitterrific">Twitterrific</a></li></ul></li> <li>Statistics <ul><li><a href="/wiki/List_of_most-followed_Twitter_accounts" title="List of most-followed Twitter accounts">Most-followed accounts</a></li> <li><a href="/wiki/List_of_most-retweeted_tweets" title="List of most-retweeted tweets">Most-retweeted tweets</a></li> <li><a href="/wiki/List_of_most-liked_tweets" title="List of most-liked tweets">Most-liked tweets</a></li></ul></li> <li><a href="/wiki/Tween_(software)" title="Tween (software)">Tween</a></li> <li><a href="/wiki/Tweet_(social_media)" title="Tweet (social media)">Tweet</a></li> <li><a href="/wiki/Tweetie" title="Tweetie">Tweetie</a></li> <li><a href="/wiki/Twimight" title="Twimight">Twimight</a></li> <li><a href="/wiki/TwitPic" title="TwitPic">TwitPic</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Culture</th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Black_Twitter" title="Black Twitter">Black Twitter</a></li> <li><a href="/wiki/Dril" title="Dril">dril</a></li> <li><a href="/wiki/Frogtwitter" title="Frogtwitter">Frogtwitter</a></li> <li><a href="/wiki/Milkshake_Duck" title="Milkshake Duck">Milkshake Duck</a></li> <li><a href="/wiki/Market_Square_(San_Francisco)" title="Market Square (San Francisco)">Headquarters</a></li> <li><a href="/wiki/Stan_Twitter" title="Stan Twitter">Stan Twitter</a></li> <li><a href="/wiki/Twitter_trends" class="mw-redirect" title="Twitter trends">Trends</a></li> <li><a href="/wiki/Twitterature" title="Twitterature">Twitterature</a></li> <li><a href="/wiki/Twitter_bomb" title="Twitter bomb">Twitter bomb</a></li> <li><a href="/wiki/Twitter_bot" title="Twitter bot">Twitter bot</a></li> <li><a href="/wiki/Twitter_diplomacy" title="Twitter diplomacy">Twitter diplomacy</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/History_of_Twitter" title="History of Twitter">History</a></th><td class="navbox-list-with-group navbox-list navbox-even hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/2020_Twitter_account_hijacking" title="2020 Twitter account hijacking">2020 account hijacking</a></li> <li><a href="/wiki/Acquisition_of_Twitter_by_Elon_Musk" title="Acquisition of Twitter by Elon Musk">Acquisition by Elon Musk</a></li> <li><a href="/wiki/Censorship_of_Twitter" title="Censorship of Twitter">Censorship</a> <ul><li><a href="/wiki/Blocking_of_Twitter_in_Brazil" title="Blocking of Twitter in Brazil">Brazil</a></li> <li><a href="/wiki/Blocking_of_Twitter_in_Nigeria" title="Blocking of Twitter in Nigeria">Nigeria</a></li></ul></li> <li><i><a href="/wiki/Republik_Twitter" title="Republik Twitter">Republik Twitter</a></i></li> <li><a href="/wiki/List_of_mergers_and_acquisitions_by_Twitter" title="List of mergers and acquisitions by Twitter">Mergers and acquisitions</a> <ul><li><a href="/wiki/BackType" title="BackType">BackType</a></li> <li><a class="mw-selflink selflink">Bluefin Labs</a></li> <li><a href="/wiki/Dasient" title="Dasient">Dasient</a></li> <li><a href="/wiki/Gnip" title="Gnip">Gnip</a></li> <li><a href="/wiki/Mitro" title="Mitro">Mitro</a></li> <li><a href="/wiki/Namo_Media" title="Namo Media">Namo Media</a></li> <li><a href="/wiki/Posterous" title="Posterous">Posterous</a></li> <li><a href="/wiki/Summify" title="Summify">Summify</a></li> <li><a href="/wiki/Trendrr" title="Trendrr">Trendrr</a></li> <li><a href="/wiki/TweetDeck" title="TweetDeck">TweetDeck</a></li> <li><a href="/wiki/Tweetie" title="Tweetie">Tweetie</a></li> <li><a href="/wiki/Vine_(service)" title="Vine (service)">Vine</a></li> <li><a href="/wiki/Whisper_Systems" title="Whisper Systems">Whisper Systems</a></li></ul></li> <li><a href="/wiki/Periscope_(service)" title="Periscope (service)">Periscope</a></li> <li><a href="/wiki/Twitter_suspensions" title="Twitter suspensions">Suspensions</a> <ul><li><a href="/wiki/December_2022_Twitter_suspensions" title="December 2022 Twitter suspensions">December 2022</a></li></ul></li> <li><a href="/wiki/Topsy_Labs" title="Topsy Labs">Topsy Labs</a></li> <li><a href="/wiki/Twitter_Files" title="Twitter Files">Twitter Files</a></li> <li><i><a href="/wiki/Twitter,_Inc._v._Taamneh" title="Twitter, Inc. v. Taamneh">Twitter, Inc. v. Taamneh</a></i></li> <li><a href="/wiki/Twitter_usage" title="Twitter usage">Usage</a> <ul><li><a href="/wiki/Use_of_Twitter_by_public_figures" title="Use of Twitter by public figures">public figures</a></li></ul></li> <li><a href="/wiki/WikiLeaks-related_Twitter_court_orders" title="WikiLeaks-related Twitter court orders">WikiLeaks-related court orders</a></li></ul> </div></td></tr></tbody></table></div>    </div><noscript><img src="https://login.wikimedia.org/wiki/Special:CentralAutoLogin/start?type=1x1" alt="" width="1" height="1" style="border: none; position: absolute;"></noscript> <div class="printfooter" data-nosnippet="">Retrieved from "<a dir="ltr" href="https://en.wikipedia.org/w/index.php?title=Bluefin_Labs&oldid=1245389202">https://en.wikipedia.org/w/index.php?title=Bluefin_Labs&oldid=1245389202</a>"</div></div> <div id="catlinks" class="catlinks" data-mw="interface"><div id="mw-normal-catlinks" class="mw-normal-catlinks"><a href="/wiki/Help:Category" title="Help:Category">Categories</a>: <ul><li><a href="/wiki/Category:Companies_based_in_Cambridge,_Massachusetts" title="Category:Companies based in Cambridge, Massachusetts">Companies based in Cambridge, Massachusetts</a></li><li><a href="/wiki/Category:Defunct_online_companies_of_the_United_States" title="Category:Defunct online companies of the United States">Defunct online companies of the United States</a></li><li><a href="/wiki/Category:Twitter,_Inc._acquisitions" title="Category:Twitter, Inc. acquisitions">Twitter, Inc. acquisitions</a></li><li><a href="/wiki/Category:2013_mergers_and_acquisitions" title="Category:2013 mergers and acquisitions">2013 mergers and acquisitions</a></li></ul></div><div id="mw-hidden-catlinks" class="mw-hidden-catlinks mw-hidden-cats-hidden">Hidden categories: <ul><li><a href="/wiki/Category:Wikipedia_articles_in_need_of_updating_from_October_2023" title="Category:Wikipedia articles in need of updating from October 2023">Wikipedia articles in need of updating from October 2023</a></li><li><a href="/wiki/Category:All_Wikipedia_articles_in_need_of_updating" title="Category:All Wikipedia articles in need of updating">All Wikipedia articles in need of updating</a></li><li><a href="/wiki/Category:Articles_with_a_promotional_tone_from_October_2023" title="Category:Articles with a promotional tone from October 2023">Articles with a promotional tone from October 2023</a></li><li><a href="/wiki/Category:All_articles_with_a_promotional_tone" title="Category:All articles with a promotional tone">All articles with a promotional tone</a></li><li><a href="/wiki/Category:Articles_with_multiple_maintenance_issues" title="Category:Articles with multiple maintenance issues">Articles with multiple maintenance issues</a></li><li><a href="/wiki/Category:Articles_with_short_description" title="Category:Articles with short description">Articles with short description</a></li><li><a href="/wiki/Category:Short_description_matches_Wikidata" title="Category:Short description matches Wikidata">Short description matches Wikidata</a></li></ul></div></div> </div> </main> </div> <div class="mw-footer-container"> <footer id="footer" class="mw-footer" > <ul id="footer-info"> <li id="footer-info-lastmod"> This page was last edited on 12 September 2024, at 18:52<span class="anonymous-show"> (UTC)</span>.</li> <li id="footer-info-copyright">Text is available under the <a href="/wiki/Wikipedia:Text_of_the_Creative_Commons_Attribution-ShareAlike_4.0_International_License" title="Wikipedia:Text of the Creative Commons Attribution-ShareAlike 4.0 International License">Creative Commons Attribution-ShareAlike 4.0 License</a>; additional terms may apply. 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