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hero--green-GH8z9m isDark-s31Pzf"><div style="max-width:1156px;" class="pencraft pc-display-flex pc-flexDirection-row pc-mobile-flexDirection-column pc-gap-32 pc-justifyContent-center pc-mobile-justifyContent-flex-start pc-alignItems-center pc-reset heroInnerRow-rmeSbv"><div style="flex-basis:620px;" class="pencraft pc-display-flex pc-flexDirection-column pc-gap-32 pc-reset heroText-A3YdjC"><h1 class="pencraft pc-reset color-bg-light-YVLLIr weight-regular-mUq6Gb reset-IxiVJZ marketingHeading1-s3rHZC">Grow your publication on Substack</h1><div style="max-width:500px;" class="pencraft pc-reset color-bg-light-YVLLIr font-text-qe4AeH reset-IxiVJZ marketingBody-sFV4pW">With recommendations, referrals, and a powerful growth network, Substack writers and creators spend less time on marketing and more time on their craft.</div><div class="pencraft pc-display-flex pc-flexDirection-row pc-mobile-flexDirection-column pc-gap-12 pc-reset"><button tabindex="0" type="button" data-href="https://substack.com/signup?utm_source=substack&utm_medium=web&utm_campaign=growth" class="pencraft pc-reset pencraft buttonBase-GK1x3M button-iUdbkg buttonNew-KfJF0Q button2-bH8fBu priority_primary-RfbeYt size_lg-A_bUNK">Start your Substack</button></div></div><img src="https://substackcdn.com/image/fetch/w_1042,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack.com%2Fimg%2Fgrowth_page%2Fhero.png" style="flex-basis:504px;" class="heroImg-Tbgevl"/></div></section><div class="pencraft pc-display-flex pc-flexDirection-column pc-alignItems-center pc-reset"><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-56 pc-paddingTop-120 pc-mobile-paddingTop-80 pc-paddingBottom-120 pc-mobile-paddingBottom-80 pc-alignItems-center pc-reset border-bottom-detail-k1F6C4 networkSection-yB4YNZ"><img src="https://substackcdn.com/image/fetch/w_440,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack.com%2Fimg%2Fgrowth_page%2Fnetwork.png" class="networkSectionImage-F80E8I"/><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-40 pc-paddingLeft-24 pc-paddingRight-24 pc-alignItems-center pc-reset"><div class="pencraft pc-reset color-primary-zABazT font-marketing-qLKSfH weight-regular-mUq6Gb reset-IxiVJZ networkSectionIntro-sPiXdO">The Substack Network drives 25% of paid subscriptions across the platform.</div><div class="pencraft pc-reset color-primary-zABazT line-height-36-XIK16z font-marketing-qLKSfH weight-regular-mUq6Gb reset-IxiVJZ networkSectionValueProp-V24xXN">There are millions of readers with email addresses and credit card information already in the Substack system, making them 3x more likely to pay for a subscription to your publication. That means you get readers and money for free just by publishing on Substack.</div></div></div></div><section class><div class="innerContainer-xVeehe innerContainer--wide-iCgogJ"><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-40 pc-mobile-gap-80 pc-paddingTop-120 pc-mobile-paddingTop-80 pc-paddingBottom-120 pc-mobile-paddingBottom-80 pc-alignItems-center pc-reset"><h2 class="pencraft pc-reset align-center-y7ZD4w weight-regular-mUq6Gb reset-IxiVJZ marketingHeading1-s3rHZC heading-dT9IpG headingWide-Z4dKkZ">Substack’s most powerful feature is growth</h2><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-0 pc-mobile-gap-80 pc-reset benefitsSectionInner-eMyfJy"><div class="pencraft pc-display-flex pc-flexDirection-row pc-mobile-flexDirection-column pc-gap-20 pc-mobile-gap-24 pc-justifyContent-center pc-mobile-justifyContent-flex-start pc-alignItems-center pc-reset benefit-OHlNCn"><img src="https://substackcdn.com/image/fetch/w_1136,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack.com%2Fimg%2Fgrowth_page%2Fbenefitpencil.jpeg" class="image-l8HzWl"/><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-24 pc-reset text-kDX02V"><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-16 pc-mobile-gap-12 pc-reset"><h2 class="pencraft pc-reset weight-regular-mUq6Gb reset-IxiVJZ marketingHeading2-U1O46m">Recommendations</h2><h4 class="pencraft pc-reset size-30-tZAWf_ weight-regular-mUq6Gb reset-IxiVJZ marketingSubtitle-IkcG52">Simple cross-promotion for publishers</h4></div><div class="pencraft pc-reset color-primary-zABazT font-text-qe4AeH reset-IxiVJZ marketingBody-sFV4pW benefit-DlOsww"><a href="https://on.substack.com/p/recommendations-update" target="_blank" rel="noopener">Recommendations</a> is our human-powered system that helps creators suggest other creators to their readers via the subscribe flow, on their homepages, and in automated emails. Substack writers have called this feature “game changing” and industry analysts have called it an “<a href="https://simonowens.substack.com/p/substack-found-its-unfair-advantage" target="_blank" rel="noopener">unfair advantage.</a>”</div></div></div><div class="pencraft pc-display-flex pc-flexDirection-row pc-mobile-flexDirection-column pc-gap-20 pc-mobile-gap-24 pc-justifyContent-center pc-mobile-justifyContent-flex-start pc-alignItems-center pc-reset benefit-OHlNCn"><img src="https://substackcdn.com/image/fetch/w_1136,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack.com%2Fimg%2Fgrowth_page%2Fbenefitcoffee.png" class="image-l8HzWl"/><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-24 pc-reset text-kDX02V"><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-16 pc-mobile-gap-12 pc-reset"><h2 class="pencraft pc-reset weight-regular-mUq6Gb reset-IxiVJZ marketingHeading2-U1O46m">Guest posts, mentions,<br/> and cross-posts</h2><h4 class="pencraft pc-reset size-30-tZAWf_ weight-regular-mUq6Gb reset-IxiVJZ marketingSubtitle-IkcG52">Tools for cross-pollination between creators</h4></div><div class="pencraft pc-reset color-primary-zABazT font-text-qe4AeH reset-IxiVJZ marketingBody-sFV4pW benefit-DlOsww">Substack offers tools that make it easy for creators to collaborate and lift each other up through sharing each other’s work: <a href="https://support.substack.com/hc/en-us/articles/10522003894932-How-can-I-share-another-publication-s-post-with-my-subscribers-" target="_blank" rel="noopener">Cross-posting</a>, <a href="https://on.substack.com/p/new-ways-recommend-discover#%C2%A7introducing-guest-posts" target="_blank" rel="noopener">guest posts</a>, <a href="https://support.substack.com/hc/en-us/articles/10949110171668" target="_blank" rel="noopener">mentions</a>, and <a href="https://on.substack.com/p/new-ways-recommend-discover#%C2%A7introducing-publication-and-post-embeds" target="_blank" rel="noopener">publication and post embeds.</a></div></div></div><div class="pencraft pc-display-flex pc-flexDirection-row pc-mobile-flexDirection-column pc-gap-20 pc-mobile-gap-24 pc-justifyContent-center pc-mobile-justifyContent-flex-start pc-alignItems-center pc-reset benefit-OHlNCn"><img src="https://substackcdn.com/image/fetch/w_1136,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack.com%2Fimg%2Fgrowth_page%2Fbenefitplane.png" class="image-l8HzWl"/><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-24 pc-reset text-kDX02V"><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-16 pc-mobile-gap-12 pc-reset"><h2 class="pencraft pc-reset weight-regular-mUq6Gb reset-IxiVJZ marketingHeading2-U1O46m">Referrals</h2><h4 class="pencraft pc-reset size-30-tZAWf_ weight-regular-mUq6Gb reset-IxiVJZ marketingSubtitle-IkcG52">Empower superfans to grow your publication</h4></div><div class="pencraft pc-reset color-primary-zABazT font-text-qe4AeH reset-IxiVJZ marketingBody-sFV4pW benefit-DlOsww">Substack's referral tools — <a href="https://on.substack.com/p/subscriber-referrals" target="_blank" rel="noopener">Subscriber Referrals</a> and <a href="https://on.substack.com/p/product-news-sept22#%C2%A7gift-referrals" target="_blank" rel="noopener">Gift Referrals</a> — are custom-made for subscription publishers, allowing you to grow your audience through the quality of your work.</div></div></div><div class="pencraft pc-display-flex pc-paddingTop-64 pc-mobile-paddingTop-0 pc-justifyContent-center pc-reset"><button tabindex="0" type="button" data-href="https://substack.com/signup?utm_source=substack&utm_medium=web&utm_campaign=growth" class="pencraft pc-reset pencraft buttonBase-GK1x3M button-iUdbkg buttonNew-KfJF0Q button2-bH8fBu priority_primary-RfbeYt size_lg-A_bUNK">Start a Substack</button></div></div></div></div></section><section class="outerContainer--bg-wash-aqEigC"><div class="innerContainer-xVeehe innerContainer--medium-Rrrpqj"><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-40 pc-paddingTop-120 pc-mobile-paddingTop-80 pc-paddingBottom-120 pc-mobile-paddingBottom-80 pc-alignItems-center pc-reset"><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-48 pc-justifyContent-center pc-reset quoteSection-t8xKtZ"><div class="pencraft pc-reset color-primary-zABazT font-marketing-qLKSfH weight-regular-mUq6Gb reset-IxiVJZ quoteSectionQuote-mxiMYC">“78% of new subscribers are now coming from other Substack newsletters recommending my newsletter. And 11% of paid. Game changing feature.”</div><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-16 pc-reset"><h4 class="pencraft pc-reset weight-regular-mUq6Gb reset-IxiVJZ marketingHeading4-xfLq5Y">Lenny Rachitsky, <a style="text-decoration:underline;" href="https://www.lennysnewsletter.com/" target="_blank" rel="noopener" class="pencraft pc-reset color-substack-hKsfkG reset-IxiVJZ">Lenny’s Newsletter</a></h4><div class="pencraft pc-reset color-primary-zABazT font-text-qe4AeH reset-IxiVJZ marketingBody-sFV4pW">Over 625,000 subscribers</div></div></div></div></div></section><section class><div class="innerContainer-xVeehe innerContainer--wide-iCgogJ"><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-40 pc-mobile-gap-80 pc-paddingTop-120 pc-mobile-paddingTop-80 pc-paddingBottom-120 pc-mobile-paddingBottom-80 pc-alignItems-center pc-reset"><h2 class="pencraft pc-reset align-center-y7ZD4w weight-regular-mUq6Gb reset-IxiVJZ marketingHeading1-s3rHZC heading-dT9IpG headingWide-Z4dKkZ">Growth on auto-pilot</h2><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-40 pc-mobile-gap-80 pc-reset benefitsSectionInner-eMyfJy"><div class="pencraft pc-display-flex pc-flexDirection-row pc-mobile-flexDirection-column-reverse pc-gap-20 pc-mobile-gap-24 pc-justifyContent-space-between pc-mobile-justifyContent-flex-start pc-alignItems-center pc-reset benefit-OHlNCn readableWidth-nt5I_p"><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-24 pc-reset text-kDX02V"><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-16 pc-mobile-gap-12 pc-reset"><h2 class="pencraft pc-reset weight-regular-mUq6Gb reset-IxiVJZ marketingHeading2-U1O46m">Boost</h2></div><div class="pencraft pc-reset color-primary-zABazT font-text-qe4AeH reset-IxiVJZ marketingBody-sFV4pW benefit-DlOsww"><a href="https://support.substack.com/hc/en-us/articles/9674586580244-What-is-Substack-Boost-" target="_blank" rel="noopener">Substack Boost</a> is like having a secret growth team that puts Substack’s data and expertise to work without you having to lift a finger. Boost uses discounts and special offers at the right moment to maximize revenue.</div><a href="https://support.substack.com/hc/en-us/articles/9674586580244-What-is-Substack-Boost-"><div class="pencraft pc-display-flex pc-gap-6 pc-alignItems-center pc-reset"><div class="pencraft pc-reset color-substack-hKsfkG font-text-qe4AeH weight-semibold-uqA4FV reset-IxiVJZ marketingBody-sFV4pW">Find out more about Substack Boost</div><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-right"><path d="M5 12h14"></path><path d="m12 5 7 7-7 7"></path></svg></div></a></div><img src="https://substackcdn.com/image/fetch/w_1136,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack.com%2Fimg%2Fgrowth_page%2Fbenefitswitchgears.png" class="image-l8HzWl"/></div><div class="pencraft pc-display-flex pc-flexDirection-row pc-mobile-flexDirection-column-reverse pc-gap-20 pc-mobile-gap-24 pc-justifyContent-space-between pc-mobile-justifyContent-flex-start pc-alignItems-center pc-reset benefit-OHlNCn readableWidth-nt5I_p"><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-24 pc-reset text-kDX02V"><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-16 pc-mobile-gap-12 pc-reset"><h2 class="pencraft pc-reset weight-regular-mUq6Gb reset-IxiVJZ marketingHeading2-U1O46m">The Substack app</h2></div><div class="pencraft pc-reset color-primary-zABazT font-text-qe4AeH reset-IxiVJZ marketingBody-sFV4pW benefit-DlOsww">The Substack <a href="https://on.substack.com/p/product-news-nov22#%C2%A7browse-discover-great-writing-on-the-web-reader" target="_blank" rel="noopener">web reader</a> and <a href="https://substack.com/app?no_redirect=true">iOS and Android apps</a> are full of interactive discovery features—from search to leaderboards to reader profiles—that make it one-tap easy for new readers to find and subscribe to your publication. More than 25% of subscriptions originate from our apps.</div></div><img src="https://substackcdn.com/image/fetch/w_1136,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack.com%2Fimg%2Fgrowth_page%2Fbenefitbook.png" class="image-l8HzWl"/></div><div class="pencraft pc-display-flex pc-flexDirection-row pc-mobile-flexDirection-column-reverse pc-gap-20 pc-mobile-gap-24 pc-justifyContent-space-between pc-mobile-justifyContent-flex-start pc-alignItems-center pc-reset benefit-OHlNCn readableWidth-nt5I_p"><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-24 pc-reset text-kDX02V"><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-16 pc-mobile-gap-12 pc-reset"><h2 class="pencraft pc-reset weight-regular-mUq6Gb reset-IxiVJZ marketingHeading2-U1O46m">SEO</h2></div><div class="pencraft pc-reset color-primary-zABazT font-text-qe4AeH reset-IxiVJZ marketingBody-sFV4pW benefit-DlOsww">Publishers on Substack get a dedicated SEO team focused on making Substack publications appear higher in search rankings. Our advanced <a href="https://on.substack.com/p/substack-seo-guide" target="_blank" rel="noopener">SEO tools</a> are designed to offer customization where it counts.</div><a href="https://on.substack.com/p/substack-seo-guide"><div class="pencraft pc-display-flex pc-gap-6 pc-alignItems-center pc-reset"><div class="pencraft pc-reset color-substack-hKsfkG font-text-qe4AeH weight-semibold-uqA4FV reset-IxiVJZ marketingBody-sFV4pW">Read more about Substack’s best-in-class SEO powers</div><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-right"><path d="M5 12h14"></path><path d="m12 5 7 7-7 7"></path></svg></div></a></div><img src="https://substackcdn.com/image/fetch/w_1136,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack.com%2Fimg%2Fgrowth_page%2Fbenefitseo.png" class="image-l8HzWl"/></div><div class="pencraft pc-display-flex pc-paddingTop-64 pc-mobile-paddingTop-0 pc-justifyContent-center pc-reset"><button tabindex="0" type="button" data-href="https://substack.com/signup?utm_source=substack&utm_medium=web&utm_campaign=growth" class="pencraft pc-reset pencraft buttonBase-GK1x3M button-iUdbkg buttonNew-KfJF0Q button2-bH8fBu priority_primary-RfbeYt size_lg-A_bUNK">Start a Substack</button></div></div></div></div></section><section class="outerContainer--bg-wash-aqEigC"><div class="innerContainer-xVeehe innerContainer--medium-Rrrpqj"><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-40 pc-paddingTop-120 pc-mobile-paddingTop-80 pc-paddingBottom-120 pc-mobile-paddingBottom-80 pc-alignItems-center pc-reset"><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-48 pc-justifyContent-center pc-reset quoteSection-t8xKtZ"><div class="pencraft pc-reset color-primary-zABazT font-marketing-qLKSfH weight-regular-mUq6Gb reset-IxiVJZ quoteSectionQuote-mxiMYC">“Substack isn’t just a place to publish or read – it’s an ecosystem for writers and creators to collaborate and contribute to one another’s growth.”</div><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-16 pc-reset"><h4 class="pencraft pc-reset weight-regular-mUq6Gb reset-IxiVJZ marketingHeading4-xfLq5Y">Mario Gabriele, <a style="text-decoration:underline;" href="https://thegeneralist.substack.com/p/substack" target="_blank" rel="noopener" class="pencraft pc-reset color-substack-hKsfkG reset-IxiVJZ">The Generalist</a></h4><div class="pencraft pc-reset color-primary-zABazT font-text-qe4AeH reset-IxiVJZ marketingBody-sFV4pW">Over 100,000 subscribers</div></div></div></div></div></section><div style="background-image:url('https://substackcdn.com/image/fetch/w_2048,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack.com%2Fimg%2Fgrowth_page%2Ffooter.jpeg');" class="pencraft pc-display-flex pc-justifyContent-center pc-alignItems-center pc-reset footer-UTorXx"><div 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