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class="mobile-menu-header">Explore</div><a href="https://substack.com/app?utm_source=menu-dropdown" target="_blank" rel="noopener">Substack App</a><a href="/discover?utm_source=menu-dropdown" target="_blank" rel="noopener" native>Discover</a><a href="https://on.substack.com/s/stories" target="_blank" rel="noopener">Featured</a><a href="https://www.substack.com/globe" native>Substacks around the world</a></div><div class="mobile-menu-section"><div class="mobile-menu-header">Creators</div><a href="/switch?utm_source=menu-dropdown" native>Switch to Substack</a><a href="/going-paid?utm_source=menu-dropdown" native analyticsEvent="Homepage Going Paid Link Clicked">Go paid</a><a href="/growthfeatures?utm_source=menu-dropdown" native analyticsEvent="Homepage Grow Link Clicked">Grow your audience</a><a href="/video?utm_source=menu-dropdown" analyticsEvent="Homepage Going Paid Link Clicked">For video</a><a href="/podcasts?utm_source=menu-dropdown" analyticsEvent="Homepage Going Paid Link 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native>Help center</a><a href="https://substack.com/brand?utm_source=menu-dropdown" target="_blank" rel="noopener" native>Brand assets</a></div></div></div><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-64 pc-mobile-paddingLeft-24 pc-mobile-paddingRight-24 pc-paddingTop-80 pc-paddingBottom-120 pc-alignItems-center pc-reset"><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-32 pc-alignItems-center pc-reset"><h1 class="pencraft pc-reset _align-center_h3mln_13 _weight-regular_h3mln_142 _reset_h3mln_1 _marketingHeading1_h3mln_445">For Authors and Publishers</h1><h4 class="pencraft pc-reset _align-center_h3mln_13 _weight-regular_h3mln_142 _reset_h3mln_1 _marketingHeading4_h3mln_460 _size28_1slzj_27">Nothing sells books like a great Substack</h4></div><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-80 pc-alignItems-center pc-reset"><img src="https://substackcdn.com/image/fetch/w_900,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack.com%2Fimg%2Fbook_page%2Fbookstack.png" class="_bookstackImage_1slzj_1"/><div style="max-width:920px;" class="pencraft pc-display-flex pc-flexDirection-column pc-gap-48 pc-alignItems-center pc-reset"><h4 class="pencraft pc-reset _align-center_h3mln_13 _weight-regular_h3mln_142 _reset_h3mln_1 _marketingHeading4_h3mln_460 _size28_1slzj_27">When it comes to bookselling, a Substack offers the most targeted promotion a writer can have, precisely because it is not advertising: writers are speaking to their most passionate readers who have already expressed keen interest in their work.</h4><div class="pencraft pc-display-flex pc-justifyContent-center pc-reset"><button tabindex="0" type="button" data-href="https://substack.com/signup?utm_source=substack&utm_medium=web&utm_campaign=book" class="pencraft pc-reset pencraft _button_1slzj_57 _buttonBase_1wc5i_1 _button_1wc5i_1 _buttonOld_1wc5i_51 _buttonOldColors_1wc5i_70 _priority_primary_1wc5i_71 _size_lg_1wc5i_163 _fill_filled_1wc5i_421 pc-justifyContent-center">Start a Substack</button></div></div></div></div><section class="_outerContainer--bg-wash_1g40x_1"><div class="_innerContainer_1g40x_9 _innerContainer--medium_1g40x_14"><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-80 pc-mobile-gap-64 pc-paddingTop-120 pc-paddingBottom-120 pc-alignItems-center pc-reset"><h2 class="pencraft pc-reset _align-center_h3mln_13 _weight-regular_h3mln_142 _reset_h3mln_1 _marketingHeading1_h3mln_445">Substacks sell books at every stage — from preorder to backlist</h2><div style="max-width:960px;" class="pencraft pc-display-flex pc-flexDirection-column pc-gap-80 pc-justifyContent-center pc-reset"><div class="pencraft pc-display-flex pc-flexDirection-row pc-mobile-flexDirection-column pc-gap-64 pc-mobile-gap-40 pc-justifyContent-center pc-reset"><img src="https://substackcdn.com/image/fetch/w_200,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack.com%2Fimg%2Fbook_page%2Fyou_could_make_book.png" class="_bookImage_1slzj_14"/><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-32 pc-reset"><h3 class="pencraft pc-reset _weight-medium_h3mln_145 _reset_h3mln_1 _marketingHeading3_h3mln_455">“An Ohio poet’s (decidedly feminist, undeniably lyrical) memoir is #3 on the hardcover nonfiction list…I can say this now without a doubt: We did this. Whether you preordered the book, requested it from your library, came to an event with friends, bought a copy or two or three for people you love, or just helped spread the word—thank you. I hadn’t even allowed myself to dream of this, but here we are.”</h3><a href="https://maggiesmith.substack.com/p/on-gratitude-and-possibility" class="_link_1slzj_82"><div class="pencraft pc-reset _color-substack_h3mln_184 _line-height-20_h3mln_80 _font-text_h3mln_106 _size-15_h3mln_47 _weight-regular_h3mln_142 _reset_h3mln_1"><u>Maggie Smith to her subscribers</u></div></a></div></div><div class="pencraft pc-display-flex pc-flexDirection-row pc-mobile-flexDirection-column pc-gap-64 pc-mobile-gap-40 pc-justifyContent-center pc-reset"><img src="https://substackcdn.com/image/fetch/w_200,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack.com%2Fimg%2Fbook_page%2Ffat_talk_book.png" class="_bookImage_1slzj_14"/><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-32 pc-reset"><h3 class="pencraft pc-reset _weight-medium_h3mln_145 _reset_h3mln_1 _marketingHeading3_h3mln_455">“There is no doubt in my mind that this happened because of Burnt Toast. You preordered, you regular ordered, you library-requested, you left reviews, you talked the book up on social media and in your group texts, you did this.”</h3><a href="https://virginiasolesmith.substack.com/p/a-fat-talk-love-note" class="_link_1slzj_82"><div class="pencraft pc-reset _color-substack_h3mln_184 _line-height-20_h3mln_80 _font-text_h3mln_106 _size-15_h3mln_47 _weight-regular_h3mln_142 _reset_h3mln_1"><u>Virginia Sole-Smith to her subscribers</u></div></a></div></div><div class="pencraft pc-display-flex pc-flexDirection-row pc-mobile-flexDirection-column pc-gap-64 pc-mobile-gap-40 pc-justifyContent-center pc-reset"><img src="https://substackcdn.com/image/fetch/w_200,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack.com%2Fimg%2Fbook_page%2Fhow_to_raise_book.png" class="_bookImage_1slzj_14"/><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-32 pc-reset"><h3 class="pencraft pc-reset _weight-medium_h3mln_145 _reset_h3mln_1 _marketingHeading3_h3mln_455">“My book was first published in July 2021, and it continues to sell steadily every week. My editor credits my Substack for helping to drive continued sales. It’s sold just under 25,000 copies.”</h3><a href="https://on.substack.com/p/grow-series-26-melinda-wenner-moyer" class="_link_1slzj_82"><div class="pencraft pc-reset _color-substack_h3mln_184 _line-height-20_h3mln_80 _font-text_h3mln_106 _size-15_h3mln_47 _weight-regular_h3mln_142 _reset_h3mln_1"><u>Melinda Wenner Moyer</u></div></a></div></div></div></div></div></section><section class><div class="_innerContainer_1g40x_9 _innerContainer--medium_1g40x_14"><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-64 pc-paddingTop-120 pc-paddingBottom-120 pc-alignItems-center pc-reset"><h2 class="pencraft pc-reset _align-center_h3mln_13 _weight-regular_h3mln_142 _reset_h3mln_1 _marketingHeading1_h3mln_445 _heading_1g40x_21">How the Substack model works</h2><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-64 pc-reset _benefitsSectionInner_hci15_10"><div class="pencraft pc-display-flex pc-flexDirection-row pc-mobile-flexDirection-column-reverse pc-gap-20 pc-mobile-gap-24 pc-justifyContent-space-between pc-mobile-justifyContent-flex-start pc-alignItems-center pc-reset _benefit_hci15_1 _readableWidth_hci15_14"><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-24 pc-reset _text_hci15_22"><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-16 pc-mobile-gap-12 pc-reset"><h2 class="pencraft pc-reset _weight-regular_h3mln_142 _reset_h3mln_1 _marketingHeading2_h3mln_450">You wrote it, you own it.</h2></div><div class="pencraft pc-reset _color-primary_h3mln_166 _font-text_h3mln_106 _reset_h3mln_1 _marketingBody_h3mln_480">A Substack is the writer’s property: the email list, content, and payment relationships (should you choose to monetize) is the writer’s and the writer can take all of it with them if they ever decided to leave the platform.</div></div><img src="https://substackcdn.com/image/fetch/w_470,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack.com%2Fimg%2Fbook_page%2Fbenefit_birds.png" class="_image_hci15_5"/></div><div class="pencraft pc-display-flex pc-flexDirection-row pc-mobile-flexDirection-column pc-gap-20 pc-mobile-gap-24 pc-justifyContent-center pc-mobile-justifyContent-flex-start pc-alignItems-center pc-reset _benefit_hci15_1"><img src="https://substackcdn.com/image/fetch/w_470,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack.com%2Fimg%2Fbook_page%2Fbenefit_charts.png" class="_image_hci15_5"/><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-24 pc-reset _text_hci15_22"><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-16 pc-mobile-gap-12 pc-reset"><h2 class="pencraft pc-reset _weight-regular_h3mln_142 _reset_h3mln_1 _marketingHeading2_h3mln_450">A direct line to your<br/>biggest fans</h2></div><div class="pencraft pc-reset _color-primary_h3mln_166 _font-text_h3mln_106 _reset_h3mln_1 _marketingBody_h3mln_480">A Substack grows over time and with every post a writer sends out. Readers become your best promoters: they forward and share the emails and posts, and this results in an ever-growing email list.</div></div></div><div class="pencraft pc-display-flex pc-flexDirection-row pc-mobile-flexDirection-column-reverse pc-gap-20 pc-mobile-gap-24 pc-justifyContent-space-between pc-mobile-justifyContent-flex-start pc-alignItems-center pc-reset _benefit_hci15_1 _readableWidth_hci15_14"><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-24 pc-reset _text_hci15_22"><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-16 pc-mobile-gap-12 pc-reset"><h2 class="pencraft pc-reset _weight-regular_h3mln_142 _reset_h3mln_1 _marketingHeading2_h3mln_450">Subscription publishing<br/>made simple.</h2></div><div class="pencraft pc-reset _color-primary_h3mln_166 _font-text_h3mln_106 _reset_h3mln_1 _marketingBody_h3mln_480">It is not technical: even the most luddite writers can easily set up and use a Substack. We handle the admin, billing, and tech so you can focus on doing your best writing.</div></div><img src="https://substackcdn.com/image/fetch/w_470,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack.com%2Fimg%2Fbook_page%2Fbenefit_toolkit.png" class="_image_hci15_5"/></div><div class="pencraft pc-display-flex pc-paddingTop-64 pc-mobile-paddingTop-0 pc-justifyContent-center pc-reset"><button tabindex="0" type="button" data-href="https://substack.com/signup?utm_source=substack&utm_medium=web&utm_campaign=book" class="pencraft pc-reset pencraft _button_1slzj_57 _buttonBase_1wc5i_1 _button_1wc5i_1 _buttonOld_1wc5i_51 _buttonOldColors_1wc5i_70 _priority_primary_1wc5i_71 _size_lg_1wc5i_163 _fill_filled_1wc5i_421 pc-justifyContent-center">Start a Substack</button></div></div></div></div></section><section class="_outerContainer--bg-wash_1g40x_1"><div class="_innerContainer_1g40x_9 _innerContainer--medium_1g40x_14"><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-40 pc-paddingTop-120 pc-paddingBottom-120 pc-alignItems-center pc-reset"><div class="pencraft pc-display-flex pc-flexDirection-column pc-paddingLeft-20 pc-paddingRight-20 pc-justifyContent-center pc-alignItems-center pc-reset"><div style="max-width:960px;" class="pencraft pc-display-flex pc-flexDirection-column pc-gap-56 pc-reset"><h4 class="pencraft pc-reset _align-left_h3mln_10 _weight-regular_h3mln_142 _reset_h3mln_1 _marketingQuote_h3mln_470">“I realized that the Substack transcends the book and that I had perennial evergreen things that I wanted to talk about. My readers helped me realize that.”</h4><div class="pencraft pc-display-flex pc-gap-12 pc-reset"><img size="70" src="https://substackcdn.com/image/fetch/w_70,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack.com%2Fimg%2Fbook_page%2Fluke_profile.png" loading="lazy" class="_authorImage_1slzj_67"/><a href="https://read.lukeburgis.com/" target="_blank" rel="noopener" class="_link_1slzj_82"><div class="pencraft pc-display-flex pc-flexDirection-column pc-reset"><h4 class="pencraft pc-reset _color-substack_h3mln_184 _weight-regular_h3mln_142 _reset_h3mln_1 _marketingHeading4_h3mln_460"><u>Luke Burgis</u></h4><div class="pencraft pc-reset _line-height-20_h3mln_80 _font-text_h3mln_106 _size-15_h3mln_47 _weight-regular_h3mln_142 _reset_h3mln_1">Over 18,000 subscribers</div></div></a></div></div></div></div></div></section><section class><div class="_innerContainer_1g40x_9 _innerContainer--medium_1g40x_14"><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-64 pc-paddingTop-120 pc-paddingBottom-120 pc-alignItems-center pc-reset"><h2 class="pencraft pc-reset _align-center_h3mln_13 _weight-regular_h3mln_142 _reset_h3mln_1 _marketingHeading1_h3mln_445">Start a Substack in just 5 minutes</h2><div style="width:100%;" class="pencraft pc-display-flex pc-flexDirection-column pc-gap-96 pc-mobile-gap-64 pc-alignItems-center pc-reset"><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-64 pc-mobile-gap-48 pc-reset"><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-64 pc-mobile-gap-48 pc-reset _stepsContainer_1slzj_52"><div class="_border_1slzj_73"></div><div class="pencraft pc-display-flex pc-gap-32 pc-reset"><img size="50" src="https://substackcdn.com/image/fetch/w_50,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack.com%2Fimg%2Favatars%2Fyellow.png" loading="lazy" class="_avatar_1slzj_61"/><h4 class="pencraft pc-reset _weight-regular_h3mln_142 _reset_h3mln_1 _marketingHeading4_h3mln_460 _size28_1slzj_27">Claim a URL and set up the basics of your publication: title, description, and upload any existing mailing list you may have. Don’t forget to add your book links.</h4></div><div class="pencraft pc-display-flex pc-gap-32 pc-reset"><img size="50" src="https://substackcdn.com/image/fetch/w_50,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack.com%2Fimg%2Favatars%2Fpurple.png" loading="lazy" class="_avatar_1slzj_61"/><h4 class="pencraft pc-reset _weight-regular_h3mln_142 _reset_h3mln_1 _marketingHeading4_h3mln_460 _size28_1slzj_27">Tell your readers how you plan to use this space in your first post and About page.</h4></div></div><div class="pencraft pc-display-flex pc-gap-32 pc-reset"><img size="50" src="https://substackcdn.com/image/fetch/w_50,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack.com%2Fimg%2Favatars%2Forange.png" loading="lazy" class="_avatar_1slzj_61"/><h4 class="pencraft pc-reset _weight-regular_h3mln_142 _reset_h3mln_1 _marketingHeading4_h3mln_460 _size28_1slzj_27">Recommend any writers you read and subscribe to, and connect with your peers already on the platform. Most writers will recommend you back and spread the word about your Substack.</h4></div></div><div class="_divider_1slzj_32"></div><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-64 pc-alignItems-center pc-reset"><h4 style="max-width:528px;" class="pencraft pc-reset _align-center_h3mln_13 _weight-regular_h3mln_142 _reset_h3mln_1 _marketingHeading4_h3mln_460 _size28_1slzj_27">Learn more from successful book authors on Substack:</h4><div class="pencraft pc-display-flex pc-flexDirection-row pc-mobile-flexDirection-column pc-gap-32 pc-justifyContent-center pc-alignItems-center pc-reset"><a href="https://read.substack.com/p/book-substack-luke-burgis" target="_blank" rel="noopener" class="_link_1slzj_82"><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-20 pc-justifyContent-space-between pc-reset _substackPostImageTitle_1slzj_47"><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-16 pc-reset"><img src="https://substackcdn.com/image/fetch/w_342,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack.com%2Fimg%2Fbook_page%2Fluke_interview_post.png" class="_postImage_1slzj_19"/><div href="https://read.substack.com/p/book-substack-luke-burgis" class="pencraft pc-reset _line-height-20_h3mln_80 _font-text_h3mln_106 _size-15_h3mln_47 _weight-semibold_h3mln_148 _reset_h3mln_1">Interview: Luke Burgis credits his Substack for the steady sales of his book</div></div><div class="pencraft pc-display-flex pc-gap-4 pc-alignItems-center pc-reset"><div class="pencraft pc-reset _color-substack_h3mln_184 _line-height-20_h3mln_80 _font-text_h3mln_106 _size-15_h3mln_47 _weight-semibold_h3mln_148 _reset_h3mln_1">Read more</div><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="var(--color-accent-fg-orange)" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-right"><path d="M5 12h14"></path><path d="m12 5 7 7-7 7"></path></svg></div></div></a><a href="https://on.substack.com/p/how-to-promote-your-book-on-substack" target="_blank" rel="noopener" class="_link_1slzj_82"><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-20 pc-justifyContent-space-between pc-reset _substackPostImageTitle_1slzj_47"><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-16 pc-reset"><img src="https://substackcdn.com/image/fetch/w_342,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack.com%2Fimg%2Fbook_page%2Fpromote_book_post.png" class="_postImage_1slzj_19"/><div href="https://on.substack.com/p/how-to-promote-your-book-on-substack" class="pencraft pc-reset _line-height-20_h3mln_80 _font-text_h3mln_106 _size-15_h3mln_47 _weight-semibold_h3mln_148 _reset_h3mln_1">How to promote your book on Substack</div></div><div class="pencraft pc-display-flex pc-gap-4 pc-alignItems-center pc-reset"><div class="pencraft pc-reset _color-substack_h3mln_184 _line-height-20_h3mln_80 _font-text_h3mln_106 _size-15_h3mln_47 _weight-semibold_h3mln_148 _reset_h3mln_1">Read more</div><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="var(--color-accent-fg-orange)" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-right"><path d="M5 12h14"></path><path d="m12 5 7 7-7 7"></path></svg></div></div></a><a href="https://on.substack.com/p/grow-series-26-melinda-wenner-moyer" target="_blank" rel="noopener" class="_link_1slzj_82"><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-20 pc-justifyContent-space-between pc-reset _substackPostImageTitle_1slzj_47"><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-16 pc-reset"><img src="https://substackcdn.com/image/fetch/w_342,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack.com%2Fimg%2Fbook_page%2Fmelinda_interview_post.png" class="_postImage_1slzj_19"/><div href="https://on.substack.com/p/grow-series-26-melinda-wenner-moyer" class="pencraft pc-reset _line-height-20_h3mln_80 _font-text_h3mln_106 _size-15_h3mln_47 _weight-semibold_h3mln_148 _reset_h3mln_1">Interview: How Melinda Wenner Moyer’s Substack helped sell 25,000 copies of her book</div></div><div class="pencraft pc-display-flex pc-gap-4 pc-alignItems-center pc-reset"><div class="pencraft pc-reset _color-substack_h3mln_184 _line-height-20_h3mln_80 _font-text_h3mln_106 _size-15_h3mln_47 _weight-semibold_h3mln_148 _reset_h3mln_1">Read more</div><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="var(--color-accent-fg-orange)" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-right"><path d="M5 12h14"></path><path d="m12 5 7 7-7 7"></path></svg></div></div></a></div></div><div style="width:100%;" class="pencraft pc-display-flex pc-flexDirection-row pc-mobile-flexDirection-column pc-gap-20 pc-mobile-gap-20 pc-justifyContent-center pc-alignItems-center pc-reset"><button tabindex="0" type="button" data-href="https://substack.com/signup?utm_source=substack&utm_medium=web&utm_campaign=book" class="pencraft pc-reset pencraft _button_1slzj_57 _buttonBase_1wc5i_1 _button_1wc5i_1 _buttonOld_1wc5i_51 _buttonOldColors_1wc5i_70 _priority_primary_1wc5i_71 _size_lg_1wc5i_163 _fill_filled_1wc5i_421 pc-justifyContent-center">Start a Substack</button><button tabindex="0" type="button" data-href="https://substack.com/signup/import?utm_source=substack&utm_medium=web&utm_campaign=growth" class="pencraft pc-reset pencraft _button_1slzj_57 _buttonBase_1wc5i_1 _button_1wc5i_1 _buttonOld_1wc5i_51 _buttonOldColors_1wc5i_70 _priority_secondary_1wc5i_46 _size_lg_1wc5i_163 _fill_filled_1wc5i_421 pc-justifyContent-center">Import an email list</button></div></div></div></div></section><section class="_outerContainer--bg-wash_1g40x_1"><div class="_innerContainer_1g40x_9 _innerContainer--medium_1g40x_14"><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-64 pc-paddingTop-120 pc-paddingBottom-120 pc-alignItems-center pc-reset"><div style="max-width:834px;" class="pencraft pc-display-flex pc-flexDirection-column pc-gap-48 pc-mobile-gap-32 pc-alignItems-center pc-reset"><img src="https://substackcdn.com/image/fetch/w_110,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack.com%2Fimg%2Fbook_page%2Fspeech_bubble.png" class="_speechBubbleImage_1slzj_23"/><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-32 pc-alignItems-center pc-reset"><h2 class="pencraft pc-reset _align-center_h3mln_13 _weight-medium_h3mln_145 _reset_h3mln_1 _marketingHeading2_h3mln_450">Book author & Publisher FAQ</h2><div class="pencraft pc-reset _align-center_h3mln_13 _line-height-36_h3mln_95 _font-display_h3mln_103 _size-30_h3mln_67 _weight-regular_h3mln_142 _reset_h3mln_1">Frequently asked questions about starting and running a Substack that helps authors sell books.</div></div></div><div style="width:100%;" class="pencraft pc-display-flex pc-flexDirection-column pc-alignItems-center pc-reset"><div class="pencraft pc-display-flex pc-flexDirection-column pc-paddingTop-32 pc-paddingBottom-32 pc-reset _border-bottom-detail_1yrbq_31 _collapsibleQuestion_1slzj_6 _container_1087o_1"><div class="pencraft pc-display-flex pc-gap-16 pc-justifyContent-space-between pc-alignItems-flex-start pc-reset"><div class="pencraft pc-reset _color-primary_h3mln_166 _line-height-20_h3mln_80 _font-text_h3mln_106 _size-15_h3mln_47 _weight-semibold_h3mln_148 _reset_h3mln_1">What do other authors publish on Substack?</div><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="_icon_1087o_22"><circle cx="12" cy="12" r="10"></circle><path d="M8 12h8"></path><path d="M12 8v8"></path></svg></div><div style="height:0px;transition:height 150ms ease-in-out;overflow:hidden;display:block;flex-direction:column;"><div style="padding-top:0.05px;padding-bottom:0.05px;display:block;flex:0 0 auto;flex-direction:column;"><div class="pencraft pc-display-flex pc-paddingTop-16 pc-reset _collapsibleQuestionAnswer_1slzj_10 _answer_1087o_16"><div class="pencraft pc-reset _color-secondary_h3mln_169 _line-height-20_h3mln_80 _font-text_h3mln_106 _size-15_h3mln_47 _weight-regular_h3mln_142 _reset_h3mln_1"><p>Writers use their Substacks to explore ideas, discuss their books, share their creative process and behind-the-scenes information with their readers, and even workshop with them ideas for future books.</p></div></div></div></div></div><div class="pencraft pc-display-flex pc-flexDirection-column pc-paddingTop-32 pc-paddingBottom-32 pc-reset _border-bottom-detail_1yrbq_31 _collapsibleQuestion_1slzj_6 _container_1087o_1"><div class="pencraft pc-display-flex pc-gap-16 pc-justifyContent-space-between pc-alignItems-flex-start pc-reset"><div class="pencraft pc-reset _color-primary_h3mln_166 _line-height-20_h3mln_80 _font-text_h3mln_106 _size-15_h3mln_47 _weight-semibold_h3mln_148 _reset_h3mln_1">How do I move my audience to Substack?</div><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="_icon_1087o_22"><circle cx="12" cy="12" r="10"></circle><path d="M8 12h8"></path><path d="M12 8v8"></path></svg></div><div style="height:0px;transition:height 150ms ease-in-out;overflow:hidden;display:block;flex-direction:column;"><div style="padding-top:0.05px;padding-bottom:0.05px;display:block;flex:0 0 auto;flex-direction:column;"><div class="pencraft pc-display-flex pc-paddingTop-16 pc-reset _collapsibleQuestionAnswer_1slzj_10 _answer_1087o_16"><div class="pencraft pc-reset _color-secondary_h3mln_169 _line-height-20_h3mln_80 _font-text_h3mln_106 _size-15_h3mln_47 _weight-regular_h3mln_142 _reset_h3mln_1">If you already have an audience on Mailchimp, Ghost, Medium, Tumblr, Wordpress, or another platform, you can easily <a href="https://substack.com/signup/import">import your posts and your email list</a> in the Substack setup process. For guides on how to move an audience from Instagram to Substack, go <a href="https://on.substack.com/p/migrate-from-instagram-web">here</a>, and from Twitter, go <a href="https://on.substack.com/p/bringing-your-twitter-followers-to">here</a>."</div></div></div></div></div><div class="pencraft pc-display-flex pc-flexDirection-column pc-paddingTop-32 pc-paddingBottom-32 pc-reset _border-bottom-detail_1yrbq_31 _collapsibleQuestion_1slzj_6 _container_1087o_1"><div class="pencraft pc-display-flex pc-gap-16 pc-justifyContent-space-between pc-alignItems-flex-start pc-reset"><div class="pencraft pc-reset _color-primary_h3mln_166 _line-height-20_h3mln_80 _font-text_h3mln_106 _size-15_h3mln_47 _weight-semibold_h3mln_148 _reset_h3mln_1">How is Substack different from social media for book promotion?</div><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="_icon_1087o_22"><circle cx="12" cy="12" r="10"></circle><path d="M8 12h8"></path><path d="M12 8v8"></path></svg></div><div style="height:0px;transition:height 150ms ease-in-out;overflow:hidden;display:block;flex-direction:column;"><div style="padding-top:0.05px;padding-bottom:0.05px;display:block;flex:0 0 auto;flex-direction:column;"><div class="pencraft pc-display-flex pc-paddingTop-16 pc-reset _collapsibleQuestionAnswer_1slzj_10 _answer_1087o_16"><div class="pencraft pc-reset _color-secondary_h3mln_169 _line-height-20_h3mln_80 _font-text_h3mln_106 _size-15_h3mln_47 _weight-regular_h3mln_142 _reset_h3mln_1"><p>Similar to social media, Substack provides a live, organic space where a writer can gather their most committed readers and continue the conversation about their books, long after the spotlight moves away from them after publication date. Comments and community tools encourage a sense of community amongst supporters.</p><p>Unlike social media, however, on Substack writers have a direct relationship with readers. Algorithms don’t decide who sees your work—posts are delivered directly via email. This means that while the average Instagram account sees an engagement rate of 1% to 5%, on Substack we see open rates in the 30% to 70% range, depending on the size of the mailing list. Book links in posts of Substack writers get click rates ranging from 5% to 15%, compared with the typical 0.08% to 0.1% on social media. After running an experiment with a bookseller, one Substack writer found that 26% of the readers clicking on her book link actually bought the book—another record-breaking number compared with book reviews from magazines and other outlets.</p></div></div></div></div></div><div class="pencraft pc-display-flex pc-flexDirection-column pc-paddingTop-32 pc-paddingBottom-32 pc-reset _border-bottom-detail_1yrbq_31 _collapsibleQuestion_1slzj_6 _container_1087o_1"><div class="pencraft pc-display-flex pc-gap-16 pc-justifyContent-space-between pc-alignItems-flex-start pc-reset"><div class="pencraft pc-reset _color-primary_h3mln_166 _line-height-20_h3mln_80 _font-text_h3mln_106 _size-15_h3mln_47 _weight-semibold_h3mln_148 _reset_h3mln_1">Do I own what I publish on Substack?</div><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="_icon_1087o_22"><circle cx="12" cy="12" r="10"></circle><path d="M8 12h8"></path><path d="M12 8v8"></path></svg></div><div style="height:0px;transition:height 150ms ease-in-out;overflow:hidden;display:block;flex-direction:column;"><div style="padding-top:0.05px;padding-bottom:0.05px;display:block;flex:0 0 auto;flex-direction:column;"><div class="pencraft pc-display-flex pc-paddingTop-16 pc-reset _collapsibleQuestionAnswer_1slzj_10 _answer_1087o_16"><div class="pencraft pc-reset _color-secondary_h3mln_169 _line-height-20_h3mln_80 _font-text_h3mln_106 _size-15_h3mln_47 _weight-regular_h3mln_142 _reset_h3mln_1"><p>You will always own your content and your relationships with your subscribers and your intellectual property. We make it easy to import and export your archive, email list, and payments information to and from other platforms.</p></div></div></div></div></div><div class="pencraft pc-display-flex pc-flexDirection-column pc-paddingTop-32 pc-paddingBottom-32 pc-reset _border-bottom-detail_1yrbq_31 _collapsibleQuestion_1slzj_6 _container_1087o_1"><div class="pencraft pc-display-flex pc-gap-16 pc-justifyContent-space-between pc-alignItems-flex-start pc-reset"><div class="pencraft pc-reset _color-primary_h3mln_166 _line-height-20_h3mln_80 _font-text_h3mln_106 _size-15_h3mln_47 _weight-semibold_h3mln_148 _reset_h3mln_1">Will Substack help me grow my audience?</div><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="_icon_1087o_22"><circle cx="12" cy="12" r="10"></circle><path d="M8 12h8"></path><path d="M12 8v8"></path></svg></div><div style="height:0px;transition:height 150ms ease-in-out;overflow:hidden;display:block;flex-direction:column;"><div style="padding-top:0.05px;padding-bottom:0.05px;display:block;flex:0 0 auto;flex-direction:column;"><div class="pencraft pc-display-flex pc-paddingTop-16 pc-reset _collapsibleQuestionAnswer_1slzj_10 _answer_1087o_16"><div class="pencraft pc-reset _color-secondary_h3mln_169 _line-height-20_h3mln_80 _font-text_h3mln_106 _size-15_h3mln_47 _weight-regular_h3mln_142 _reset_h3mln_1">Yes. More than 40% of all new free subscriptions and around 20% of paid subscriptions to Substacks come from within our network. This is happening because Substack is a vibrant ecosystem of writers and readers. Writers here connect and collaborate with their peers, and help grow each other’s audiences. Today there are tens of millions of people active on Substack every week, they understand what it means to subscribe to a writer, and they are open to discovering new writers to fall in love with. <a href="https://on.substack.com/p/turn-on-your-growth-engine">Learn more</a></div></div></div></div></div><div class="pencraft pc-display-flex pc-flexDirection-column pc-paddingTop-32 pc-paddingBottom-32 pc-reset _border-bottom-detail_1yrbq_31 _collapsibleQuestion_1slzj_6 _container_1087o_1"><div class="pencraft pc-display-flex pc-gap-16 pc-justifyContent-space-between pc-alignItems-flex-start pc-reset"><div class="pencraft pc-reset _color-primary_h3mln_166 _line-height-20_h3mln_80 _font-text_h3mln_106 _size-15_h3mln_47 _weight-semibold_h3mln_148 _reset_h3mln_1">How much does Substack cost?</div><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="_icon_1087o_22"><circle cx="12" cy="12" r="10"></circle><path d="M8 12h8"></path><path d="M12 8v8"></path></svg></div><div style="height:0px;transition:height 150ms ease-in-out;overflow:hidden;display:block;flex-direction:column;"><div style="padding-top:0.05px;padding-bottom:0.05px;display:block;flex:0 0 auto;flex-direction:column;"><div class="pencraft pc-display-flex pc-paddingTop-16 pc-reset _collapsibleQuestionAnswer_1slzj_10 _answer_1087o_16"><div class="pencraft pc-reset _color-secondary_h3mln_169 _line-height-20_h3mln_80 _font-text_h3mln_106 _size-15_h3mln_47 _weight-regular_h3mln_142 _reset_h3mln_1"><p>On Substack, writers can get paid instead of paying for an email newsletter. Substack is free to get started. We don’t make money unless you do. If you turn on paid subscriptions, Substack will keep a 10% cut of revenues for operating costs like tech development and customer support. When you turn on paid, Substack’s platform fee is 10%, and the credit-card payment processor, Stripe, also takes a fee, of 2.9% plus 30 cents per transaction.</p></div></div></div></div></div><div class="pencraft pc-display-flex pc-flexDirection-column pc-paddingTop-32 pc-paddingBottom-32 pc-reset _border-bottom-detail_1yrbq_31 _collapsibleQuestion_1slzj_6 _container_1087o_1"><div class="pencraft pc-display-flex pc-gap-16 pc-justifyContent-space-between pc-alignItems-flex-start pc-reset"><div class="pencraft pc-reset _color-primary_h3mln_166 _line-height-20_h3mln_80 _font-text_h3mln_106 _size-15_h3mln_47 _weight-semibold_h3mln_148 _reset_h3mln_1">I work at a publishing house and want to help my writers join Substack. How do I get in touch?</div><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="_icon_1087o_22"><circle cx="12" cy="12" r="10"></circle><path d="M8 12h8"></path><path d="M12 8v8"></path></svg></div><div style="height:0px;transition:height 150ms ease-in-out;overflow:hidden;display:block;flex-direction:column;"><div style="padding-top:0.05px;padding-bottom:0.05px;display:block;flex:0 0 auto;flex-direction:column;"><div class="pencraft pc-display-flex pc-paddingTop-16 pc-reset _collapsibleQuestionAnswer_1slzj_10 _answer_1087o_16"><div class="pencraft pc-reset _color-secondary_h3mln_169 _line-height-20_h3mln_80 _font-text_h3mln_106 _size-15_h3mln_47 _weight-regular_h3mln_142 _reset_h3mln_1">If you are a publisher and would like to connect with us to help onboard your authors to Substack and claim your affiliate links, please write to us at: <a href="mailto:partnerships@substackinc.com">partnerships@substackinc.com</a>, indicating the name of the publisher and imprint in the subject line.</div></div></div></div></div></div></div></div></section><div style="background-image:url('https://substackcdn.com/image/fetch/w_2048,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack.com%2Fimg%2Fgrowth_page%2Ffooter.jpeg');" class="pencraft pc-display-flex pc-flexDirection-column pc-gap-120 pc-justifyContent-center pc-alignItems-center pc-reset _footer_1slzj_38"><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-32 pc-mobile-gap-32 pc-justifyContent-center pc-alignItems-center pc-reset"><h2 class="pencraft pc-reset _color-bg-light_h3mln_187 _weight-regular_h3mln_142 _reset_h3mln_1 _marketingHeading1_h3mln_445">Start your Substack now</h2><button tabindex="0" type="button" data-href="https://substack.com/signup?utm_source=substack&utm_medium=web&utm_campaign=book" class="pencraft pc-reset pencraft _button_1slzj_57 _buttonBase_1wc5i_1 _button_1wc5i_1 _buttonOld_1wc5i_51 _buttonOldColors_1wc5i_70 _priority_primary_1wc5i_71 _size_lg_1wc5i_163 _fill_filled_1wc5i_421 pc-justifyContent-center">Start a Substack</button></div><div style="max-width:480px;" class="pencraft pc-reset _color-bg-light_h3mln_187 _line-height-20_h3mln_80 _font-text_h3mln_106 _size-15_h3mln_47 _weight-regular_h3mln_142 _reset_h3mln_1">Still have questions? 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