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href="https://substack.com/brand?utm_source=menu-dropdown" target="_blank" rel="noopener" native>Brand assets</a></div></div></div><div class="cohort-page"><div class="cohort-hero"><div class="cohort-hero-content"><div class="paid-hero-title">Great writing is valuable.</div><div class="paid-hero-subtitle">On Substack, writers earn a living doing what they love. Getting started is easy. Set up paid subscriptions in just a few minutes.</div><div class="borderless-calculator"><div class="borderless-calculator-title">Estimate what you could make on Substack</div><div class="borderless-calculator-input-container"><select class="borderless-calculator-subscribers"><option value="50">50 subscribers</option><option value="100">100 subscribers</option><option value="200">200 subscribers</option><option value="400">400 subscribers</option><option selected value="800">800 subscribers</option><option value="2000">2,000 subscribers</option><option value="5000">5,000 subscribers</option><option value="10000">10,000 subscribers</option><option value="50000">50,000 subscribers</option></select><select class="borderless-calculator-plan"><option value="500">$5/month</option><option selected value="700">$7/month</option><option value="1000">$10/month</option><option value="1500">$15/month</option><option value="3000">$30/month</option><option value="7500">$75/month</option></select></div><div class="borderless-calculator-payout"><span class="borderless-calculator-payout-value">$4,638</span><span class="borderless-calculator-payout-period">per month</span><a href="javascript:void(0)" class="borderless-calculator-payout-info"><svg role="img" width="19" height="18" viewBox="0 0 19 18" fill="none" stroke-width="1.8" stroke="#000" xmlns="http://www.w3.org/2000/svg"><g><title></title><path fill-rule="evenodd" clip-rule="evenodd" d="M7.79301 7.37229C7.79301 7.76112 7.48852 8.07612 7.11607 8.07612C6.7402 8.07612 6.43571 7.76112 6.43571 7.37229C6.43571 6.52362 6.76738 5.7565 7.30365 5.20113C7.84058 4.64566 8.58211 4.30323 9.40238 4.30323C10.2227 4.30323 10.9643 4.64635 11.5011 5.20113C12.038 5.75659 12.369 6.52371 12.369 7.37229C12.369 8.22095 12.0374 8.98807 11.5011 9.54345C11.1185 9.9393 10.6291 10.2297 10.0826 10.3605V10.6649C10.0826 11.0538 9.77815 11.3688 9.40229 11.3688C9.02643 11.3688 8.72194 11.0538 8.72194 10.6649V9.73822C8.72194 9.35292 9.02643 9.03792 9.40229 9.03792C9.84679 9.03792 10.2498 8.85018 10.5407 8.54995C10.8316 8.24901 11.0124 7.83206 11.0124 7.37221C11.0124 6.91237 10.8309 6.49542 10.5407 6.19447C10.2498 5.89353 9.84679 5.70651 9.40229 5.70651C8.95779 5.70651 8.55474 5.89425 8.26384 6.19447C7.97294 6.49542 7.79216 6.91237 7.79216 7.37221L7.79301 7.37229ZM9.3345 13.6919C8.95864 13.6919 8.65415 13.3804 8.65415 12.9916C8.65415 12.6028 8.95864 12.2878 9.3345 12.2878H9.48471C9.86057 12.2878 10.1651 12.6028 10.1651 12.9916C10.1651 13.3804 9.86057 13.6919 9.48471 13.6919H9.3345ZM9.40994 16.5915C11.4366 16.5915 13.2725 15.7429 14.5992 14.3669C15.9286 12.9951 16.7496 11.0959 16.7496 8.99859C16.7496 6.90195 15.9292 5.00277 14.5992 3.62667C13.2731 2.25487 11.4373 1.40205 9.40994 1.40205C7.38325 1.40205 5.54743 2.25424 4.21724 3.62667C2.89121 5.00197 2.06684 6.90105 2.06684 8.99859C2.06684 11.0952 2.8906 12.9944 4.21724 14.3669C5.54667 15.7422 7.38238 16.5915 9.40994 16.5915ZM15.5596 15.3611C13.9869 16.9916 11.8099 17.9991 9.40994 17.9991C7.00673 17.9991 4.83301 16.9916 3.25697 15.3611C1.68421 13.734 0.710205 11.4819 0.710205 8.99914C0.710205 6.51298 1.68418 4.26424 3.25697 2.63381C4.83312 1.00677 7.00673 -0.000854492 9.40994 -0.000854492C11.8099 -0.000854492 13.9869 1.00673 15.5596 2.63381C17.1358 4.26435 18.1097 6.51298 18.1097 8.99914C18.1097 11.4819 17.1357 13.734 15.5596 15.3611Z" fill="#565656"></path></g></svg></a><div inert role="dialog" class="modal typography out gone borderless-calculator-payout-info-modal popup"><div class="modal-table"><div class="modal-row"><div class="modal-cell modal-content"><div class="container"><button tabindex="0" type="button" data-testid="close-modal" class="pencraft pc-reset pencraft modal-btn modal-exit-btn no-margin _iconButton2_1wc5i_678 _iconButtonBase_1wc5i_172 _buttonBase_1wc5i_1 _buttonNew_1wc5i_97 _size_md_1wc5i_155 _priority_tertiary_1wc5i_83"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="secondary" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-x"><path d="M18 6 6 18"></path><path d="m6 6 12 12"></path></svg></button><p>Earnings estimate calculated for 800 paid subscribers, priced $7/month. It is net of Substack and credit card fees. Actual subscriber counts and earnings may vary.</p><p><b>How many subscribers could I get?</b></p><p>It depends on how many people find value in what you’re making. If you have a highly engaged email list, aim for 10% to become paid subscribers over time.</p><p><b>How much could I charge?</b></p><p>Usually more than you think! In general, for personal interest, try $5 to $10 per month. For professional interest, you can often go substantially higher.</p><p><a href="/home?utm_source=about&utm_content=earning-calculator" native>See some real-world examples</a></p><p class="centered"><a href="javascript:void(0)" class="button primary">Done</a></p></div></div></div></div></div></div><a style="height:48px;line-height:18px;border-radius:4px;" href="https://substack.com/signup?utm_source=about&utm_content=earning-calculator" class="borderless-calculator-button button primary">Get started</a><div class="borderless-calculator-fineprint">Writers keep 90% of their revenue minus credit card fees.</div></div></div></div><div class="_container_1qqpp_1 _containerBorderBottom_1qqpp_9"><div class="pencraft pc-display-flex pc-flexDirection-column pc-alignItems-center pc-reset"><div class="cohort-testimonial-content"><div class="cohort-testimonial-text">“I can still remember standing in the kitchen in March 2020 and watching the first $1.00 I made come through, from sharing my own research. Was a crazy feeling. A year later and it’s now my full-time ‘job’.”</div><div class="author-name-minimal">– Conor Mac, <a href="https://investmenttalk.substack.com/?utm_source=substack&utm_medium=web&utm_campaign=cohort_pages&utm_content=going-paid" target="_blank" rel="noopener">Investment Talk</a></div></div></div></div><div class="cohort-big-benefits"><div class="cohort-big-benefits-content"><div class="cohort-big-benefits-section cohort-big-benefits-section-left"><img src="/img/going_paid/bridge.png" alt="illustration-shopping-cart" class="cohort-big-benefits-section-image"/><div class="cohort-big-benefits-section-text-container"><div class="cohort-big-benefits-section-title">Get paid directly by your subscribers.</div><div class="cohort-big-benefits-section-subtitle">Choose which posts you publish as free or only for paid subscribers. Zero tech knowledge required. We take care of everything except the hard part (the writing itself).</div></div></div><div class="cohort-big-benefits-section"><img src="/img/going_paid/flag.png" alt="illustration-shopping-cart" class="cohort-big-benefits-section-image"/><div class="cohort-big-benefits-section-text-container"><div class="cohort-big-benefits-section-title">True Independence.</div><div class="cohort-big-benefits-section-subtitle">Own all of your content and your subscriber list. Decide what you write about. Build a community. Keep 90% of the revenue.</div></div></div><div class="cohort-big-benefits-section cohort-big-benefits-section-left"><img src="/img/going_paid/cat.png" alt="illustration-shopping-cart" class="cohort-big-benefits-section-image"/><div class="cohort-big-benefits-section-text-container"><div class="cohort-big-benefits-section-title">A better model for writing.</div><div class="cohort-big-benefits-section-subtitle">The ad model demands that writers attract 40,000 page views every day to earn just $1,000 a month. With the Substack model, a steady base of 1,000 subscribers paying $5 each month earns you $60,000 per year.</div></div></div></div></div><div class="_container_1qqpp_1 _containerBorderBottom_1qqpp_9"><div class="pencraft pc-display-flex pc-flexDirection-column pc-alignItems-center pc-reset"><div class="cohort-testimonial-content"><div class="cohort-testimonial-text">“I've never been involved in any media project like Substack. In journalism, you struggle just to stay afloat. Something is changing in media and I'm fortunate to be part of it.”</div><div class="author-name-minimal">– Ted Gioia, <a href="https://www.honest-broker.com/?utm_source=substack&utm_medium=web&utm_campaign=cohort_pages&utm_content=going-paid" target="_blank" rel="noopener">The Honest Broker</a></div><a href="https://substack.com/signup?utm_source=going-paid" style="height:48px;line-height:28px;border-radius:4px;margin-top:40px;" class="button big-button primary">Get started</a></div></div></div><div class="cohort-examples"><div class="cohort-examples-content"><div class="cohort-examples-header">Substack’s model is helping writers thrive.</div><div class="cohort-examples-subtitle"></div><div class="examples-row"><div class="cohort-example example-big"><a href="https://griefbacon.substack.com/?utm_source=substack&utm_medium=web&utm_campaign=cohort_pages&utm_content=going-paid" target="_blank" rel="noopener"><img src="/img/going_paid/helena.png" alt class="cohort-example-pub-logo"/><div class="cohort-example-pub-name">Griefbacon</div><div class="cohort-example-description">Helena Fitzgerald has described her writing as “long weird essays about love, not necessarily tied to the trends that are most current on social media". She found a home on Substack four years ago.</div></a></div><div class="cohort-example example-big"><a href="https://thebearcave.substack.com/?utm_source=substack&utm_medium=web&utm_campaign=cohort_pages&utm_content=going-paid" target="_blank" rel="noopener"><img src="/img/going_paid/bear.png" alt class="cohort-example-pub-logo"/><div class="cohort-example-pub-name">The Bear Cave</div><div class="cohort-example-description">One year after starting The Bear Cave without a pre-existing audience, Edwin Dorsey was earning more than $300,000 a year on Substack.</div></a></div></div><div class="examples-row"><div class="cohort-example example-big"><a href="https://bariweiss.substack.com/?utm_source=substack&utm_medium=web&utm_campaign=cohort_pages&utm_content=going-paid" target="_blank" rel="noopener"><img src="/img/going_paid/bari.png" alt class="cohort-example-pub-logo"/><div class="cohort-example-pub-name">Bari Weiss</div><div class="cohort-example-description">Six months after starting a Substack, Bari Weiss has more than 90,000 readers. Her annual revenues are more than $800,000 a year, and rising.</div></a></div><div class="cohort-example example-big"><a href="https://popular.info/?utm_source=substack&utm_medium=web&utm_campaign=cohort_pages&utm_content=going-paid" target="_blank" rel="noopener"><img src="/img/going_paid/legum.png" alt class="cohort-example-pub-logo"/><div class="cohort-example-pub-name">Judd Legum of Popular Information</div><div class="cohort-example-description">Judd Legum, founder of political blog ThinkProgress, launched Popular Information on Substack in July 2018. Popular Information now has more than 100,000 signups.</div></a></div></div><div class="examples-row"><div class="cohort-example example-big"><a href="https://charlotteledger.substack.com/?utm_source=substack&utm_medium=web&utm_campaign=cohort_pages&utm_content=going-paid" target="_blank" rel="noopener"><img src="/img/going_paid/charlotte.png" alt class="cohort-example-pub-logo"/><div class="cohort-example-pub-name">The Charlotte Ledger</div><div class="cohort-example-description">Tony Mecia, a local news veteran in NC, turned on subscriptions for his Substack after one year of writing. In 2021, the Charlotte Ledger is on pace to earn $175,000 in annual revenue.</div></a></div><div class="cohort-example example-big"><a href="https://heated.world/?utm_source=substack&utm_medium=web&utm_campaign=cohort_pages&utm_content=going-paid" target="_blank" rel="noopener"><img src="/img/going_paid/heated.png" alt class="cohort-example-pub-logo"/><div class="cohort-example-pub-name">Emily Atkin of Heated</div><div class="cohort-example-description">Emily Atkin started her publication on the climate crisis in late 2019. Six months later, she was earning a six figure salary and focusing on the publication full-time.</div></a></div></div></div></div><div class="_container_1qqpp_1 _containerBorderBottom_1qqpp_9"><div class="pencraft pc-display-flex pc-flexDirection-column pc-alignItems-center pc-reset"><div class="cohort-testimonial-content"><div class="cohort-testimonial-text">“A year ago I quit my job and started writing this newsletter full-time... It has been the most invigorating year of my professional life.”</div><div class="author-name-minimal">– Anne Helen Peterson, <a href="https://annehelen.substack.com/?utm_source=substack&utm_medium=web&utm_campaign=cohort_pages&utm_content=going-paid" target="_blank" rel="noopener">Culture Study</a></div></div></div></div><div class="case-study-section"><div class="case-study-section-content"><div class="case-study-section-header-container"><div class="case-study-section-header">Great writers can earn a living on Substack.</div></div><div class="examples-row"><div class="case-study"><a href="https://on.substack.com/p/how-emily-atkin-turned-her-climate/?utm_source=substack&utm_medium=web&utm_campaign=cohort_pages&utm_content=going-paid" target="_blank" rel="noopener"><img src="/img/going_paid/emily.png" alt class="case-study-image"/><div class="case-study-title">How Emily Atkin turned her climate change newsletter into a six-figure income</div><div class="case-study-description">Emily Atkin, author of Heated, talked to an audience of Substack writers in NY about how she successfully launched paid subscriptions</div></a></div><div class="case-study"><a href="https://on.substack.com/p/going-paid-the-bear-cave/?utm_source=substack&utm_medium=web&utm_campaign=cohort_pages&utm_content=going-paid" target="_blank" rel="noopener"><img src="/img/going_paid/edwin.png" alt class="case-study-image"/><div class="case-study-title">Going Paid: How Edwin Dorsey launched and grew The Bear Cave</div><div class="case-study-description">Edwin Dorsey, publisher of The Bear Cave, shares tips on how to convert readers into paid subscribers</div></a></div><div class="case-study"><a href="https://library.substack.com/p/how-petition-grew-their-newsletter/?utm_source=substack&utm_medium=web&utm_campaign=cohort_pages&utm_content=going-paid" target="_blank" rel="noopener"><img src="/img/going_paid/petition.png" alt class="case-study-image"/><div class="case-study-title">How Petition grew their financial newsletter anonymously</div><div class="case-study-description">The authors of the anonymous newsletter Petition share their insights on starting without an existing audience</div></a></div></div></div></div><div class="_container_1qqpp_1 _containerBorderBottom_1qqpp_9"><div class="pencraft pc-display-flex pc-flexDirection-column pc-alignItems-center pc-reset"><div class="cohort-testimonial-content"><div class="cohort-testimonial-text">“Being able to make a living off my writing has always been my dream... Eight years and a lot of failures later, Substack provided me with a platform to be able to succeed.”</div><div class="author-name-minimal">– Emily Atkin, <a href="https://heated.world/?utm_source=substack&utm_medium=web&utm_campaign=cohort_pages&utm_content=going-paid" target="_blank" rel="noopener">Heated</a></div></div></div></div><div class="final-section"><div class="final-section-content"><div class="final-section-header">Make money writing. Start today.</div><div class="final-section-subtitle">“Substack changed my life.” - Lenny Rachitsky, <a href="https://www.lennysnewsletter.com/?utm_source=substack&utm_medium=web&utm_campaign=cohort_pages&utm_content=finance" target="_blank">Lenny’s Newsletter</a></div><a href="https://substack.com/signup?utm_source=going-paid" style="height:48px;line-height:28px;border-radius:4px;" native class="button big-button primary">Get started</a></div></div></div><div class="footer-wrap www-footer"><div class="home-footer"><div class="footer-contain"><div class="footer-info"><div class="footer-info-col"><h3>Read</h3><a href="/discover?utm_source=substack&utm_medium=web&utm_content=footer" native>Discover</a><a href="/app?utm_source=substack&utm_medium=web&utm_content=footer" native>Get the app</a><a href="https://on.substack.com/s/stories?utm_source=substack&utm_medium=web&utm_content=footer" native>Featured</a><a 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