Sector Technology Innovation

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class="smart" id="improve"> <div id="improve_header"> <div class="s_wrapper"> <h1>Sector Technology Innovation Toolkit</h1> </div> </div> <div class="bm-toolkits-only-background"> <div class="s_wrapper" id="main"> <h2>Review your use of Marketing Technology to deliver competitive advantage for your business</h2> <h3>Move from 'Random' Acts of Technology to create a structured Martech roadmap</h3> <div class="s_block twothree"> <p>Marketing technology offers fantastic opportunities to grow your business聽using 'cloud services'. Yet聽with thousands of competing vendors it can be difficult to know which are the best solutions to form the 'martech stack' for your business.</p> <p>To help simplify your decisions about聽technology and create a long-term roadmap, Smart Insights offers members a range of resources聽to help you review your current and future use of marketing technology. These are structured around our RACE planning framework for the customer lifecycle, so it helps you take martech decisions based on marketing and customer communications needs.</p> <p>Our resources will also help you聽define the best聽marketing technology stack; the combination of different software services or tools used to run all marketing operations including customer acquisition, conversion, retention, team communications and to deliver market insight and reporting.</p> <p>In this toolkit we have a guide to the latest innovations across sectors and also sector-specific guides exploring the latest applications of innovation in different sectors including Ecommerce, travel, financial services and not-for-profit.</p> </div> <div class="s_block three last"> <div class="image_surround"> <img src="https://www.smartinsights.com/wp-content/uploads/2016/04/Screen-Shot-2016-04-11-at-10.41.03.png" alt="Marketing excellence diagram"> <p>Learn the best combination of martech to support ALL your marketing activities</p> </div> </div> <span class="clear"></span> </div> </div> <div class="band yellow"> <div class="s_wrapper"> <div class="text-center badge-circle"> <img class="badge" src="https://www.smartinsights.com/wp-content/themes/smartinsights/images/smart/icons/membership-basic-large.png" alt="Free membership icon"> </div> <header> <p class="h1 text-center">Start improving now with our Free Membership</p> <p class="text-center">Improve your knowledge of Sector Technology Innovation with our Free guide Essential digital marketing tools today</p> </header> <div class="s_block twothree"> <ul> <li>Learn the 30 essential martech categories</li><li>Get recommendations on the top 5 solutions in each category</li><li>Perform a 'gap analysis' of your martech against 'best-in-class'</li> </ul> <p><strong>PLUS:</strong> with our FREE membership, you'll also <strong>get access to these bonus resources;</strong></p> <ul> <li>15+ free guides and templates to get you started</li> <li>Benchmark your current capability across 10 other essential areas of marketing in our assessment tool</li> <li>Join a community of over a million marketers</li> </ul> <form action="/insights/free-membership/" method="get" id="basic_signup"> <input type="email" name="om_email" placeholder="Email Address"> <input type="submit" value="Get instant access to our free guides and templates"> <a data-login="" href="" data-wpel-link="internal">Already a Free member? Login here</a> </form> </div> <div class="s_block three last"> <div class="basic_card"> <div class="basic_card_header"> <img src="https://www.smartinsights.com/wp-content/themes/smartinsights/images/smart/icons/member_levels/badge_basic.png" alt="Free membership badge icon"> Free Membership is required<span class="free-circle">FREE</span> </div> <div class="basic_card_content"> <img src="https://www.smartinsights.com/wp-content/uploads/2016/03/Free-Essential-Digital-Marketing-Tools-2024.png" alt="Guide cover image"> </div> </div> </div> <span class="clear"></span> </div> </div> <div class="s_wrapper" id="lower_section"> <p class="h2 text-center"><strong>Create a winning Sector Technology Innovation strategy</strong></p> <p class="text-center">Our comprehensive Sector Technology Innovation toolkit, trusted by thousands of marketers and companies of all sizes and in over 170 countries, gives you everything you need to create, launch and refine a winning strategy. All in one, easy to access place.</p> <div class="s_block twothree"> <p>With聽competing technology solutions from thousands of vendors, it can be difficult to understand the options for creating a future-proofed martech stack. This toolkit offers you the opportunity to audit your martech investments through mapping the categories of marketing technology against your聽marketing communications requirements using聽the聽Smart Insights RACE planning framework.</p> <p>The toolkit also offers recommendations on the marketing applications of cutting-edge technologies such as Artificial Intelligence, Machine Learning and Predictive Analytics. There is a lot of media hype about these, so we focus on practical applications which are relevant for businesses today including sector reviews for retail, travel and financial services.</p> <p>This toolkit will support you in these essential marketing technology and innovation activities:</p> <ul> <li>1. Create a long-term martech roadmap</li> <li>2. Review options for creating ‘single view of customer’</li> <li>3. Assess the relevance of Artificial Intelligence applications to your business</li> <li>4. Evaluate聽Return on Marketing Technology (RoM)</li> </ul> </div> <div class="s_block three last"> <div class="image_surround2"> <img src="https://www.smartinsights.com/wp-content/themes/smartinsights/images/improve_circle.png" alt="Opportunity Stratgey & Action diagram"> <p>Armed with our Sector Technology Innovation Toolkit, the world's top marketers use our unique approach to develop winning Sector Technology Innovation strategies.</p> </div> </div> <span class="clear"></span> </div> </div> <div id="si_resource_listing" class="smart"> <div class="band blue"> <div class="s_wrapper"> <div class="guide_bottom_panel"> <p class="h1">How do I get the Sector Technology Innovation Toolkit?</p> <p class="white">You need to be a Professional member to get full access to this toolkit but we offer a free sample to get you started.</p> <div class="text-center"> <a class="button" href="/membership/business-membership-benefits/" data-wpel-link="internal">LEARN MORE ABOUT PROFESSIONAL MEMBERSHIP</a> </div> <div class="text-center"> <a data-login="" href="" data-wpel-link="internal">Already a Professional member? Login here</a> <p class="white2">...or take a look at what's included in this Toolkit</p> </div> <div id="improve_resource_listing" class="listing"> <guide-card v-for="guide in results" v-if="guide.guide_level_legacy_1 == 'basic'" :resource="guide"></guide-card> <guide-card v-for="guide in results" v-if="guide.guide_level_legacy_1 != 'basic'" :resource="guide"></guide-card> </div> <span class="clear"></span> </div> </div> </div> </div> <section class="smart home" id="home_trusted_banner"> <div class="s_wrapper"> <h2>Trusted by marketers all over the world</h2> <p>Since 2009 our toolkits have helped thousands of marketers in over 170 countries to hit - and exceed - their targets.<br>Will you be next?</p> <img src="https://www.smartinsights.com/wp-content/themes/smartinsights/images/smart/home/globe.svg" alt="Globe illustration"> </div> </section> <section class="smart home" id="home_brand_banner"> <div class="s_wrapper"> <img class="brand_strip" 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