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background-image: linear-gradient(0deg, rgba(0, 0, 0, 0), rgba(0, 0, 0, 0)), url('https://www.smartinsights.com/wp-content/uploads/2023/11/hero-sales-scaled.jpg'); background-color: rgb(96, 48, 97); width: 100%; max-width: 100%; padding: 280px 0px 0px; margin-top: 3px;"><div id="sp-wpq68j" class="sp-el-row sm:sp-flex sp-w-full sp-m-auto sp-justify-between" style="position: relative; bottom: 0px; padding: 0px; background-color: rgba(96, 48, 97, 0.71); width: 100%; max-width: 100%;"><div id="sp-sfiyxc" class="sp-el-col sp-w-full" style="width: calc(100% - 0px);"><h1 id="sp-z018aq8waz4jf" class="sp-css-target sp-el-block sp-headline-block-z018aq8waz4jf sp-type-header" style="font-size: 40px; font-weight: 600; font-style: normal; font-family: 'Source Sans Pro'; line-height: 1; color: rgb(255, 255, 255); text-align: center; padding: 0px; margin: 15px 0px;">Futureproof your career by becoming a <br>Digital Marketing Strategist</h1></div></div></section><section id="sp-hfsmrm" class="sp-el-section " style="background-color: rgba(204, 204, 204, 0.18); width: 100%; max-width: 100%; padding: 10px;"><div id="sp-tcotq5" class="sp-el-row sm:sp-flex sp-w-full sp-m-auto sp-justify-between"><div id="sp-e8rtv4" class="sp-el-col sp-w-full" style="width: calc(100% - 0px);"><div id="sp-r0bgi9" class="sp-css-target sp-text-wrapper sp-el-block sp-text-block-style sp-text-wrapper-r0bgi9" style="line-height: 1; font-size: 32px; font-weight: 400; font-style: normal; font-family: 'Helvetica Neue', Arial, sans-serif; color: rgb(49, 33, 33); padding: 10px; margin: 0px; text-align: left;"><p style="text-align: center;"><span style="color: #333333;"><strong>Digital marketing is <em>complex</em>, right?</strong></span><br><span style="color: #333333;"><strong>Everyone looks at <span style="text-decoration: underline;">you</span> to work miracles</strong></span></p></div><figure id="sp-jcliw5" class="sp-image-wrapper sp-el-block" style="margin: 0px; text-align: center;"><div><span><img src="https://www.smartinsights.com/wp-content/uploads/2018/09/Lifecycle-Diagram-Paid-earned-Owned-media.png" alt="" width="2437" height="1286" srcset=" https://www.smartinsights.com/wp-content/uploads/2018/09/Lifecycle-Diagram-Paid-earned-Owned-media.png 2437w" class="sp-image-block-jcliw5" style="width: 2437px;"></span></div></figure></div></div><div id="sp-uloeil" class="sp-el-row sm:sp-flex sp-w-full sp-m-auto sp-justify-between" style="background-color: rgb(255, 255, 255);"><div id="sp-mtk8tl" class="sp-el-col sp-w-full" style="background-color: rgba(204, 204, 204, 0.18); width: calc(100% - 0px);"><div id="sp-ts6ljs" class="sp-css-target sp-text-wrapper sp-el-block sp-text-block-style sp-text-wrapper-ts6ljs" style="font-size: 17px; color: rgb(255, 255, 255); padding: 0px; margin: 0px 50px; text-align: left;"><p style="text-align: center;"><span style="color: #333333;">Not just once, but time and time again. Whether it’s growing your own—or your employer’s—business, or increasing your client’s bottom line, <strong>everyone’s looking at you for fast results.</strong></span></p></div><div id="sp-ohajq8" class="sp-css-target sp-text-wrapper sp-el-block sp-text-block-style sp-text-wrapper-ohajq8" style="font-size: 25px; padding: 0px; margin: 20px; text-align: left;"><p style="text-align: center;"><span style="color: #333333;"><strong>How do you know where to start?<br></strong></span></p></div><div id="sp-vidryx" class="sp-css-target sp-text-wrapper sp-el-block sp-text-block-style sp-text-wrapper-vidryx" style="font-size: 17px; padding: 0px; margin: 0px 50px; text-align: left;"><p style="text-align: center;"><span style="color: #000000;">With so much information out there—with everyone telling you that their way is best—<strong>it’s tough to know where to start to develop your skills and take action</strong>. Choose the wrong information, method, or template and you could waste your time (and cost your company or client lost revenue). Not to mention the cost of failure to you professionally.</span></p> <p style="text-align: center;"><span style="color: #000000;">But it doesn't have to be like this.</span></p> <p style="text-align: center;"><strong><span style="color: #000000;">If you want to do things differently. If you're determined to get straight to the right answer....</span></strong></p> <p style="text-align: center;"><strong><span style="color: #000000;">....relax, you've found it </span></strong></p></div><figure id="sp-m254h2" class="sp-image-wrapper sp-el-block" style="margin: 10px 0px 0px; text-align: center;"><div><span><img src="https://www.smartinsights.com/wp-content/uploads/2021/08/si-logo-black-1.png" alt="" width="303" height="136" srcset=" https://www.smartinsights.com/wp-content/uploads/2021/08/si-logo-black-1-150x67.png 150w, https://www.smartinsights.com/wp-content/uploads/2021/08/si-logo-black-1.png 303w" class="sp-image-block-m254h2" style="width: 200px;"></span></div></figure></div></div></section><section id="sp-cqa5li" class="sp-el-section " style="background-color: rgb(96, 48, 97); width: 100%; max-width: 100%;"><div id="sp-b7sefk" class="sp-el-row sm:sp-flex sp-w-full sp-m-auto sp-justify-between"><div id="sp-rok223" class="sp-el-col sp-w-full" style="background-color: rgb(96, 48, 97); width: calc(100% - 0px);"><div id="sp-kfqg9u" class="sp-css-target sp-text-wrapper sp-el-block sp-text-block-style sp-text-wrapper-kfqg9u" style="font-size: 25px; font-weight: bold; color: rgb(96, 48, 97); padding: 0px; margin: -10px 0px 0px; text-align: left;"><p style="text-align: center;"><span style="color: #ffffff;">So if you're feeling...</span></p></div><div id="sp-oox98s" class="sp-flex sp-css-target sp-el-block sp-bulletlist-block-template-0 sp-justify-start sp-bulletlist-block-oox98s" style="margin: 0px; font-size: 18px;"><ul class="sp-bulletlist-wrapper"><li class="sp-flex sp-items-center sp-bullet-list-item-oox98s-0 sp-justify-start" style="padding: 0px 0px 10px;"><span class="sp-icon-wrapper sp-mr-4"><i class="fa-fw fa-lg fas fa-exclamation-triangle" style="width: 36px; line-height: 36px; font-size: 18px; color: rgb(255, 255, 255);"></i></span><span><span style="color: #ffffff;"><strong>Stuck</strong> with a particular aspect of digital marketing, and need to find the answer fast.</span></span></li><li class="sp-flex sp-items-center sp-bullet-list-item-oox98s-1 sp-justify-start" style="padding: 0px 0px 10px;"><span class="sp-icon-wrapper sp-mr-4"><i class="fa-fw fa-lg fas fa-exclamation-triangle" style="width: 36px; line-height: 36px; font-size: 18px; color: rgb(255, 255, 255);"></i></span><span><span style="color: #ffffff;"><strong>Out of date </strong>with all your skills and latest changes, new techniques and innovation in the industry.</span><span style="color: #ffffff; background-color: #003366;"><br></span></span></li><li class="sp-flex sp-items-center sp-bullet-list-item-oox98s-2 sp-justify-start" style="padding: 0px 0px 10px;"><span class="sp-icon-wrapper sp-mr-4"><i class="fa-fw fa-lg fas fa-exclamation-triangle" style="width: 36px; line-height: 36px; font-size: 18px; color: rgb(255, 255, 255);"></i></span><span><span style="color: #ffffff;"><strong>Overwhelmed</strong> by all the advice, buzz and hype in digital marketing.</span></span></li><li class="sp-flex sp-items-center sp-bullet-list-item-oox98s-3 sp-justify-start" style="padding: 0px 0px 10px;"><span class="sp-icon-wrapper sp-mr-4"><i class="fa-fw fa-lg fas fa-exclamation-triangle" style="width: 36px; line-height: 36px; font-size: 18px; color: rgb(255, 255, 255);"></i></span><span><span style="color: #ffffff;"><strong>Unsure</strong> about where to start, or what to focus on first.</span></span></li><li class="sp-flex sp-items-center sp-bullet-list-item-oox98s-4 sp-justify-start" style="padding: 0px 0px 10px;"><span class="sp-icon-wrapper sp-mr-4"><i class="fa-fw fa-lg fas fa-exclamation-triangle" style="width: 36px; line-height: 36px; font-size: 18px; color: rgb(255, 255, 255);"></i></span><span><span style="color: #ffffff;"><strong>Stressed</strong> about creating a strategy that includes all the techniques required for a successful digital marketing campaign.</span></span></li><li class="sp-flex sp-items-center sp-bullet-list-item-oox98s-5 sp-justify-start"><span class="sp-icon-wrapper sp-mr-4"><i class="fa-fw fa-lg fas fa-exclamation-triangle" style="width: 36px; line-height: 36px; font-size: 18px; color: rgb(255, 255, 255);"></i></span><span><span style="color: #ffffff;"><strong>Worried</strong> that you're missing out on valuable skills and knowledge to climb the career ladder.</span></span></li></ul></div></div></div></section><section id="sp-ch1vk4" class="sp-el-section " style="width: 100%; max-width: 100%;"><div id="sp-r8ckkj" class="sp-el-row sm:sp-flex sp-w-full sp-m-auto sp-justify-between"><div id="sp-j1qxrv" class="sp-el-col sp-w-full" style="width: calc(100% - 0px);"><div id="sp-wlxnki" class="sp-css-target sp-text-wrapper sp-el-block sp-text-block-style sp-text-wrapper-wlxnki" style="font-size: 25px; padding: 0px; margin: 0px; text-align: left;"><p style="text-align: center;"><span style="color: #333333;">You're not alone, but you can change things...</span></p></div></div></div></section><section id="sp-tmbh6v" class="sp-el-section " style="width: 100%; max-width: 100%; padding: 0px;"><div id="sp-gpv1vd" class="sp-el-row sm:sp-flex sp-w-full sp-m-auto sp-justify-between" style="padding: 0px; background-color: rgb(255, 255, 255); width: 100%; max-width: 100%;"><div id="sp-u4k92r" class="sp-el-col sp-w-full" style="width: calc(100% - 0px);"><style type="text/css"> #sp-u4k92r .sp-col-top .seedprod-shape-fill {fill: undefined;} #sp-u4k92r .sp-col-top svg {width: undefined%;height: undefinedpx;transform: translateX(-50%);} #sp-u4k92r .sp-col-bottom .seedprod-shape-fill {fill: undefined;} #sp-u4k92r .sp-col-bottom svg {width: undefined%;height: undefinedpx;transform: translateX(-50%);} </style><div class="sp-col-shape sp-col-top" style="z-index: 0;"><div></div></div><div class="sp-col-shape sp-col-bottom" style="z-index: 0;"><div></div></div><h1 id="sp-ir5j58" class="sp-css-target sp-el-block sp-headline-block-ir5j58 sp-type-header" style="font-size: 32px; text-align: center; margin: 0px;"><strong><span style="color: #000000;">Choose a Plan Now and </span></strong><br><strong><span style="color: #000000;">Secure Your Digital Marketing Success</span></strong></h1><div id="sp-button-parent-b800b5" class="sp-button-wrapper sp-el-block" style="margin: 0px; text-align: center;"><a href="/membership/membership-pricing/" id="sp-b800b5" target="" rel="noopener" class="sp-button sp-css-target sp-text-center sp-inline-block sp-leading-none sp-button-b800b5" style="font-size: 18px; background: rgb(67, 160, 71); color: rgb(255, 255, 255); width: auto; padding: 12px 16px; border-radius: 4px; border-bottom: 3px solid rgb(52, 124, 55);" data-wpel-link="internal"><span>See Membership Options</span></a></div></div></div></section><section id="sp-gwlwld" class="sp-el-section " style="width: 100%; max-width: 100%;"><div id="sp-kmn99b" class="sp-el-row sm:sp-flex sp-w-full sp-m-auto sp-justify-between" style="background-color: rgba(204, 204, 204, 0.18);"><div id="sp-jxdiim" class="sp-el-col sp-w-full" style="width: calc(100% - 0px);"><div id="sp-wegdh4" class="sp-css-target sp-text-wrapper sp-el-block sp-text-block-style sp-text-wrapper-wegdh4" style="font-size: 22px; margin: 0px 50px; text-align: left;"><p style="text-align: center;"><strong>Join 500,000+ other <i>smart </i>marketers <span style="text-decoration: underline;">just like you</span> who are getting ahead with Smart Insights Membership</strong></p></div><div id="sp-punwi9" class="sp-flex sp-css-target sp-el-block sp-bulletlist-block-template-0 sp-justify-start sp-bulletlist-block-punwi9" style="margin: 0px;"><ul class="sp-bulletlist-wrapper"><li class="sp-flex sp-items-center sp-bullet-list-item-punwi9-0 sp-justify-start" style="padding: 0px 0px 10px;"><span class="sp-icon-wrapper sp-mr-4"><i class="fa-fw fa-lg fas fa-check" style="width: 32px; line-height: 32px; color: rgb(67, 160, 71);"></i></span><span><strong>Grow yourself professionally and earn more money</strong>—successful digital marketing experts are hugely valuable—with our Certified Learning Paths you'll gain professional qualifications that you can put on your resume<strong>.</strong></span></li><li class="sp-flex sp-items-center sp-bullet-list-item-punwi9-1 sp-justify-start" style="padding: 0px 0px 10px;"><span class="sp-icon-wrapper sp-mr-4"><i class="fa-fw fa-lg fas fa-check" style="width: 32px; line-height: 32px; color: rgb(67, 160, 71);"></i></span><span><strong>No more staring at a blank sheet of paper</strong>—you’ll have access to RACE, the world’s best planning framework, to create your integrated digital marketing strategy, and you can get started immediately<strong>.</strong></span></li><li class="sp-flex sp-items-center sp-bullet-list-item-punwi9-2 sp-justify-start" style="padding: 0px 0px 10px;"><span class="sp-icon-wrapper sp-mr-4"><i class="fa-fw fa-lg fas fa-check" style="width: 32px; line-height: 32px; color: rgb(67, 160, 71);"></i></span><span><strong>Drive huge growth AND save time</strong> by focusing on the critical few activities that will deliver the biggest results—using our fast, easy Interactive Benchmarking tool.</span></li><li class="sp-flex sp-items-center sp-bullet-list-item-punwi9-3 sp-justify-start" style="padding: 0px 0px 10px;"><span class="sp-icon-wrapper sp-mr-4"><i class="fa-fw fa-lg fas fa-check" style="width: 32px; line-height: 32px; color: rgb(67, 160, 71);"></i></span><span><strong>Our 250+ best practice processes, templates and Learning Paths</strong> show newbies how to cheat the learning curve, and seasoned marketers how to get ahead of the game. Whether you want to drive more traffic to your site, improve conversion, develop a winning email marketing campaign—or any other digital marketing problem—you’ll find a step-by-step roadmap to success in our Digital Marketing Toolkits and Quick Wins.</span></li><li class="sp-flex sp-items-center sp-bullet-list-item-punwi9-4 sp-justify-start" style="padding: 0px 0px 10px;"><span class="sp-icon-wrapper sp-mr-4"><i class="fa-fw fa-lg fas fa-check" style="width: 32px; line-height: 32px; color: rgb(67, 160, 71);"></i></span><span><strong>Our weekly newsletter is a one-stop-shop</strong> to keep you state of the art in all things digital marketing, so you can speak confidently to your peers, and get buy-in and investment from colleagues.</span></li><li class="sp-flex sp-items-center sp-bullet-list-item-punwi9-5 sp-justify-start"><span class="sp-icon-wrapper sp-mr-4"><i class="fa-fw fa-lg fas fa-check" style="width: 32px; line-height: 32px; color: rgb(67, 160, 71);"></i></span><span>Unlike other sites—that just give you research—<strong>we only deal in practical, actionable resources that you can use to guarantee success on your projects.</strong></span></li></ul></div></div></div><div id="sp-h0lf9x" class="sp-el-row sm:sp-flex sp-w-full sp-m-auto sp-justify-between"><div id="sp-kaz37k" class="sp-el-col sp-w-full" style="width: calc(100% - 0px);"><div id="sp-nh3hdk" class="sp-css-target sp-text-wrapper sp-el-block sp-text-block-style sp-text-wrapper-nh3hdk" style="font-size: 23px; padding: 0px; margin: 0px; text-align: left;"><p style="text-align: center;"><span style="color: #333333;"><strong>Smart Insights Membership is the secret weapon behind the </strong></span><span style="color: #333333;"><strong>world's smartest marketers, and now it's available for everyone.</strong></span></p></div><div id="sp-otjda9" class="sp-css-target sp-text-wrapper sp-el-block sp-text-block-style sp-text-wrapper-otjda9" style="margin: 0px; text-align: left;"><p>Thousands of digital marketers, consultants and businesses owners are using <strong>Smart Insights Membership</strong> to plan, manage and optimise their marketing. Many have reported wins in excess of 50% by using the RACE approach to their marketing activities. That’s no accident — it’s a <strong>proven system that you can use on your business or clients today</strong>.</p></div></div></div></section><section id="sp-u4yy4s" class="sp-el-section " style="background-color: rgb(96, 48, 97); width: 100%; max-width: 100%;"><div id="sp-sp8gi3" class="sp-el-row sm:sp-flex sp-w-full sp-m-auto sp-justify-between"><div id="sp-ku6ap1" class="sp-el-col sp-w-full" style="width: calc(100% - 0px);"><h1 id="sp-vnlgzp" class="sp-css-target sp-el-block sp-headline-block-vnlgzp sp-type-header" style="font-size: 32px; color: rgb(96, 48, 97); text-align: center; margin: 0px;"><strong><span style="color: #ffffff;">RACE is a globally recognized, actionable marketing framework</span></strong></h1></div></div><div id="sp-uy8af2" class="sp-el-row sm:sp-flex sp-w-full sp-m-auto sp-justify-between"><div id="sp-ynny5n" class="sp-el-col sp-w-full" style="width: calc(33.3333% - 0px);"><div id="sp-snyw02" class="sp-css-target sp-text-wrapper sp-el-block sp-text-block-style sp-text-wrapper-snyw02 animated heartBeat ani_heartBeat" style="font-size: 32px; color: rgb(255, 255, 255); margin: 0px; text-align: left;"><p style="text-align: center;"><strong>500K+ </strong></p></div><div id="sp-nxewgt" class="sp-css-target sp-text-wrapper sp-el-block sp-text-block-style sp-text-wrapper-nxewgt" style="color: rgb(242, 211, 243); margin: 0px; text-align: left;"><p style="text-align: center;">people and companies using RACE, all over the world</p></div></div><div id="sp-g1esbk" class="sp-el-col sp-w-full" style="width: calc(33.3333% - 0px);"><div id="sp-mul8ep" class="sp-css-target sp-text-wrapper sp-el-block sp-text-block-style sp-text-wrapper-mul8ep animated heartBeat ani_heartBeat" style="font-size: 32px; color: rgb(255, 255, 255); margin: 0px; text-align: left;"><p style="text-align: center;"><strong>250+ </strong></p></div><div id="sp-azeb23" class="sp-css-target sp-text-wrapper sp-el-block sp-text-block-style sp-text-wrapper-azeb23" style="color: rgb(242, 211, 243); margin: 0px; text-align: left;"><p style="text-align: center;">best practice processes, templates and courses </p></div></div><div id="sp-xom6e7" class="sp-el-col sp-w-full" style="width: calc(33.3333% - 0px);"><div id="sp-ht9xp5" class="sp-css-target sp-text-wrapper sp-el-block sp-text-block-style sp-text-wrapper-ht9xp5 animated heartBeat ani_heartBeat" style="font-size: 32px; color: rgb(255, 255, 255); margin: 0px; text-align: left;"><p style="text-align: center;"><strong>20+ years </strong></p></div><div id="sp-o2435c" class="sp-css-target sp-text-wrapper sp-el-block sp-text-block-style sp-text-wrapper-o2435c" style="color: rgb(242, 211, 243); margin: 0px; text-align: left;"><p style="text-align: center;">of RACE being used to improve marketing results</p></div></div></div></section><section id="sp-hwrh3n" class="sp-el-section " style="background-color: rgb(225, 224, 229); width: 100%; max-width: 100%; padding: 0px 10px;"><div id="sp-lircvt" class="sp-el-row sm:sp-flex sp-w-full sp-m-auto sp-justify-between" style="padding: 0px; width: auto; max-width: 1000px;"><div id="sp-ht3bhi" class="sp-el-col sp-w-full" style="width: calc(100% - 0px);"><style type="text/css"> #sp-ht3bhi .sp-col-top .seedprod-shape-fill {fill: undefined;} #sp-ht3bhi .sp-col-top svg {width: undefined%;height: undefinedpx;transform: translateX(-50%);} #sp-ht3bhi .sp-col-bottom .seedprod-shape-fill {fill: undefined;} #sp-ht3bhi .sp-col-bottom svg {width: undefined%;height: undefinedpx;transform: translateX(-50%);} </style><div class="sp-col-shape sp-col-top" style="z-index: 0;"><div></div></div><div class="sp-col-shape sp-col-bottom" style="z-index: 0;"><div></div></div><figure id="sp-poomso" class="sp-image-wrapper sp-el-block" style="margin: -10px 0px -20px; text-align: center;"><div><span><img src="https://www.smartinsights.com/wp-content/uploads/2023/11/RACECertifiedMarketers.png" alt="" width="1518" height="500" srcset=" https://www.smartinsights.com/wp-content/uploads/2023/11/RACECertifiedMarketers-150x49.png 150w, https://www.smartinsights.com/wp-content/uploads/2023/11/RACECertifiedMarketers-550x181.png 550w, https://www.smartinsights.com/wp-content/uploads/2023/11/RACECertifiedMarketers-700x231.png 640w, https://www.smartinsights.com/wp-content/uploads/2023/11/RACECertifiedMarketers.png 1518w" class="sp-image-block-poomso" style="width: 1518px;"></span></div></figure></div></div></section><section id="sp-yahvt0" class="sp-el-section " style="width: 100%; max-width: 100%;"><div id="sp-d4to0j" class="sp-el-row sm:sp-flex sp-w-full sp-m-auto sp-justify-between"><div id="sp-v9u8kc" class="sp-el-col sp-w-full" style="width: calc(100% - 0px);"><h1 id="sp-sfzwjy" class="sp-css-target sp-el-block sp-headline-block-sfzwjy sp-type-header" style="font-size: 32px; text-align: center; margin: 0px;"><strong>Become a Certified RACE Digital Strategist</strong></h1><div id="sp-cvds66" class="sp-css-target sp-text-wrapper sp-el-block sp-text-block-style sp-text-wrapper-cvds66" style="margin: 0px; text-align: left;"><p style="text-align: center;">Research shows that employers seek marketing professionals who combine practical knowledge of getting results from the digital channels for reaching and engaging today's audiences PLUS they must know how to plan an integrated approach to strategy, campaigns and always-on marketing...</p> <p style="text-align: center;"><em>A <strong>Digital Marketing Strategist</strong> is an expert in creating and implementing integrated digital marketing strategies and optimizing the success factors for implementing best practices to support the goals of a business.</em></p> <p style="text-align: center;">The Smart Insights learning approach is to help support your career development so that you can become a <strong>strategic T-Shaped marketer</strong> who has a wide breadth of knowledge of modern marketing channels and an in-depth knowledge of detailed best practices for effective use of these channels. But it goes beyond that since employers are looking for a broader skill-set than digital media. They also need self-starters who know how to create strategy and plans for the business and individual channels. Unlike most online learning, all Smart Insights toolkits start with goals and strategy rather than diving straight into the tactics.</p> <p style="text-align: center;"><strong>Once certified, you'll be head and shoulders above other marketers. Here's why:</strong></p></div><figure id="sp-fr9qwg" class="sp-image-wrapper sp-el-block" style="margin: 0px; text-align: center;"><div><span><img src="https://www.smartinsights.com/wp-content/uploads/2023/12/V2.png" alt="Smart Insights strategic T-shaped marketer graphic" width="1440" height="810" srcset=" https://www.smartinsights.com/wp-content/uploads/2023/12/V2-150x84.png 150w, https://www.smartinsights.com/wp-content/uploads/2023/12/V2-550x309.png 550w, https://www.smartinsights.com/wp-content/uploads/2023/12/V2-700x394.png 640w, https://www.smartinsights.com/wp-content/uploads/2023/12/V2.png 1440w" class="sp-image-block-fr9qwg" style="width: 1440px;"></span></div></figure><div id="sp-button-parent-wc44g1" class="sp-button-wrapper sp-el-block" style="margin: 15px 0px; text-align: center;"><a href="/membership/membership-pricing/" id="sp-wc44g1" target="" rel="noopener" class="sp-button sp-css-target sp-text-center sp-inline-block sp-leading-none sp-button-wc44g1" style="font-size: 18px; background: rgb(67, 160, 71); color: rgb(255, 255, 255); width: auto; padding: 12px 16px; border-radius: 4px; border-bottom: 3px solid rgb(52, 124, 55);" data-wpel-link="internal"><span>Start your journey to become a RACE Digital Strategist</span></a></div><h1 id="sp-d0kn3x" class="sp-css-target sp-el-block sp-headline-block-d0kn3x sp-type-header" style="font-size: 32px; text-align: center; margin: 0px;"><strong>How the Smart Insights RACE Growth System can help you</strong><br><strong>and your business achieve your ambitions</strong></h1><div id="sp-gaz5o3" class="sp-css-target sp-text-wrapper sp-el-block sp-text-block-style sp-text-wrapper-gaz5o3" style="margin: 0px; text-align: left;"><p>We created the <strong>Smart Insights RACE Growth system</strong> to empower marketers to use a strategic, planned approach while competing using the latest best practices which are so important to success.</p> <p>Our <strong>RACE Growth System</strong> for improving marketing effectiveness has two parts:</p> <p><strong>1. The RACE Planning Framework:</strong> defines the essential activities and measures businesses need to master to survive and thrive in today’s marketing world. Our members' learning paths and downloadable templates break this down further, <strong>recommending 25 key marketing activities - 5 for each part of RACE</strong> - that are essential for businesses to compete by improving their digital marketing maturity. </p></div><figure id="sp-d0bxhh" class="sp-image-wrapper sp-el-block" style="margin: 0px; text-align: center;"><div><span><img src="https://www.smartinsights.com/wp-content/uploads/2023/11/RACE-Framework.jpg" alt="" width="1518" height="906" srcset=" https://www.smartinsights.com/wp-content/uploads/2023/11/RACE-Framework-150x90.jpg 150w, https://www.smartinsights.com/wp-content/uploads/2023/11/RACE-Framework-550x328.jpg 550w, https://www.smartinsights.com/wp-content/uploads/2023/11/RACE-Framework-700x418.jpg 640w, https://www.smartinsights.com/wp-content/uploads/2023/11/RACE-Framework.jpg 1518w" class="sp-image-block-d0bxhh" style="width: 1518px;"></span></div></figure><div id="sp-k473qs" class="sp-css-target sp-text-wrapper sp-el-block sp-text-block-style sp-text-wrapper-k473qs" style="margin: 0px; text-align: left;"><p>2. <strong>The RACE OSA improvement process</strong>: defines the three steps needed to build and implement your growth plan - either for your overall marketing plan or for an individual channel, such as organic search, social media or email marketing.</p></div><div id="sp-ed1yjn" class="sp-css-target sp-text-wrapper sp-el-block sp-text-block-style sp-text-wrapper-ed1yjn" style="margin: 0px; text-align: left;"><p>These are five powerful reasons why we recommend modern marketers use RACE and why it has been widely adopted around the world by Smart Insights members in over 100 countries who use our digital learning and templates since we introduced RACE in 2010...</p></div><div id="sp-xya4bq" class="sp-flex sp-css-target sp-el-block sp-bulletlist-block-template-0 sp-justify-start sp-bulletlist-block-xya4bq" style="margin: 0px;"><ul class="sp-bulletlist-wrapper"><li class="sp-flex sp-items-center sp-bullet-list-item-xya4bq-0 sp-justify-start" style="padding: 0px 0px 10px;"><span class="sp-icon-wrapper sp-mr-4"><i class="fa-fw fa-lg fas fa-thumbs-up" style="width: 32px; line-height: 32px; color: rgb(67, 160, 71);"></i></span><span>1. <strong>RACE is practical and action-oriented</strong>: It focuses on tactics you can implement in your digital marketing communications channels and on your website.</span></li><li class="sp-flex sp-items-center sp-bullet-list-item-xya4bq-1 sp-justify-start" style="padding: 0px 0px 10px;"><span class="sp-icon-wrapper sp-mr-4"><i class="fa-fw fa-lg fas fa-thumbs-up" style="width: 32px; line-height: 32px; color: rgb(67, 160, 71);"></i></span><span>2. <strong>RACE is customer-centred</strong>: It follows the established customer lifecycle of relationship building or marketing funnel from creating awareness; generating leads from new prospects; converting prospects to sale (online or offline) and encouraging loyalty, repeat sales and advocacy.</span></li><li class="sp-flex sp-items-center sp-bullet-list-item-xya4bq-2 sp-justify-start" style="padding: 0px 0px 10px;"><span class="sp-icon-wrapper sp-mr-4"><i class="fa-fw fa-lg fas fa-thumbs-up" style="width: 32px; line-height: 32px; color: rgb(67, 160, 71);"></i></span><span>3. <strong>RACE integrates all modern marketing activities</strong>: RACE covers all the many paid, owned and earned inbound marketing activities available from digital marketing. It covers always-on digital marketing activities across the customer lifecycle which are sometimes neglected in favor of the still-important campaign-based activities for launching new products and promotions. Plus, it also integrates traditional offline marketing activities.</span></li><li class="sp-flex sp-items-center sp-bullet-list-item-xya4bq-3 sp-justify-start" style="padding: 0px 0px 10px;"><span class="sp-icon-wrapper sp-mr-4"><i class="fa-fw fa-lg fas fa-thumbs-up" style="width: 32px; line-height: 32px; color: rgb(67, 160, 71);"></i></span><span>4. <strong>RACE is multi-channel</strong>: Many businesses still rely on offline touchpoints to acquire and retain customers, you will see these are built into RACE, particularly as part of the 'Convert' stage where offline interaction is often needed to make a sale.</span></li><li class="sp-flex sp-items-center sp-bullet-list-item-xya4bq-4 sp-justify-start" style="padding: 0px 0px 10px;"><span class="sp-icon-wrapper sp-mr-4"><i class="fa-fw fa-lg fas fa-thumbs-up" style="width: 32px; line-height: 32px; color: rgb(67, 160, 71);"></i></span><span>5. <strong>RACE is commercial, based on a data-driven performance improvement process</strong>: It encourages a data-driven marketing approach that defines KPIs that digital marketers should include at each stage for setting targets, reviewing results using analytics and summary dashboards and continuous optimization. For Starter and Pro Members, we offer an interactive monthly reporting dashboard based on the RACE Framework using the Google Analytics API to rapidly create monthly reports using Google Looker Studio.</span></li><li class="sp-flex sp-items-center sp-bullet-list-item-xya4bq-5 sp-justify-start"><span class="sp-icon-wrapper sp-mr-4"><i class="fa-fw fa-lg fas fa-thumbs-up" style="width: 32px; line-height: 32px; color: rgb(67, 160, 71);"></i></span><span>6. <strong>RACE defines standard operating procedures (SOPs)</strong>: Beyond the top-level view of RACE introduced here, the RACE Growth system provides a structure referencing over 200 detailed Word, Excel and Powerpoint templates and Quick Wins which are checklists you can follow and amend to define the process you use to you improve your marketing ROI for different always-on activities.</span></li></ul></div><figure id="sp-w6bjkm" class="sp-image-wrapper sp-el-block" style="margin: 0px; text-align: center;"><div><span><img src="https://www.smartinsights.com/wp-content/uploads/2023/11/RACE-OSA-process.png" alt="" width="1390" height="1002" srcset=" https://www.smartinsights.com/wp-content/uploads/2023/11/RACE-OSA-process-150x108.png 150w, https://www.smartinsights.com/wp-content/uploads/2023/11/RACE-OSA-process-550x396.png 550w, https://www.smartinsights.com/wp-content/uploads/2023/11/RACE-OSA-process-700x505.png 640w, https://www.smartinsights.com/wp-content/uploads/2023/11/RACE-OSA-process.png 1390w" class="sp-image-block-w6bjkm" style="width: 800px;"></span></div></figure></div></div><div id="sp-j6odbe" class="sp-el-row sm:sp-flex sp-w-full sp-m-auto sp-justify-between" style="padding: 0px; background-color: rgb(96, 48, 97); width: 100%; max-width: 100%;"><div id="sp-t0e4ky" class="sp-el-col sp-w-full" style="width: calc(100% - 0px);"><style type="text/css"> #sp-t0e4ky .sp-col-top .seedprod-shape-fill {fill: undefined;} #sp-t0e4ky .sp-col-top svg {width: undefined%;height: undefinedpx;transform: translateX(-50%);} #sp-t0e4ky .sp-col-bottom .seedprod-shape-fill {fill: undefined;} #sp-t0e4ky .sp-col-bottom svg {width: undefined%;height: undefinedpx;transform: translateX(-50%);} </style><div class="sp-col-shape sp-col-top" style="z-index: 0;"><div></div></div><div class="sp-col-shape sp-col-bottom" style="z-index: 0;"><div></div></div><h1 id="sp-f0u5xj" class="sp-css-target sp-el-block sp-headline-block-f0u5xj sp-type-header" style="font-size: 32px; text-align: center; margin: 0px;"><span style="color: #ffffff;">Choose a Plan Now and </span><br><span style="color: #ffffff;">Secure Your Digital Marketing Success!</span></h1><div id="sp-button-parent-qzmlih" class="sp-button-wrapper sp-el-block" style="margin: 0px; text-align: center;"><a href="/membership/membership-pricing/" id="sp-qzmlih" target="" rel="noopener" class="sp-button sp-css-target sp-text-center sp-inline-block sp-leading-none sp-button-qzmlih" style="font-size: 18px; background: rgb(67, 160, 71); color: rgb(255, 255, 255); width: auto; padding: 12px 16px; border-radius: 4px; border-bottom: 3px solid rgb(52, 124, 55);" data-wpel-link="internal"><span>See Membership Options</span></a></div></div></div><div id="sp-xphk3n" class="sp-el-row sm:sp-flex sp-w-full sp-m-auto sp-justify-between" style="padding: 0px; width: auto; max-width: 1000px;"><div id="sp-raoe6r" class="sp-el-col sp-w-full" style="width: calc(100% - 0px);"><style type="text/css"> #sp-raoe6r .sp-col-top .seedprod-shape-fill {fill: undefined;} #sp-raoe6r .sp-col-top svg {width: undefined%;height: undefinedpx;transform: translateX(-50%);} #sp-raoe6r .sp-col-bottom .seedprod-shape-fill {fill: undefined;} #sp-raoe6r .sp-col-bottom svg {width: undefined%;height: undefinedpx;transform: translateX(-50%);} </style><div class="sp-col-shape sp-col-top" style="z-index: 0;"><div></div></div><div class="sp-col-shape sp-col-bottom" style="z-index: 0;"><div></div></div><figure id="sp-rbq3k6" class="sp-image-wrapper sp-el-block" style="margin: 0px; text-align: center;"><div><span><img src="https://www.smartinsights.com/wp-content/uploads/2021/08/si-logo-black-1.png" alt="" width="303" height="136" srcset=" https://www.smartinsights.com/wp-content/uploads/2021/08/si-logo-black-1-150x67.png 150w, https://www.smartinsights.com/wp-content/uploads/2021/08/si-logo-black-1.png 303w" class="sp-image-block-rbq3k6" style="width: 200px;"></span></div></figure><h1 id="sp-ftnd8s" class="sp-css-target sp-el-block sp-headline-block-ftnd8s sp-type-header" style="text-align: center; margin: 0px;"><strong>The Smart Insights Difference</strong></h1><div id="sp-kyqcef" class="sp-css-target sp-text-wrapper sp-el-block sp-text-block-style sp-text-wrapper-kyqcef" style="font-size: 17px; margin: 0px; text-align: left;"><p style="text-align: center;">All too often digital marketing is poorly planned and tactical. Training is often limited to the tactical channels. We explain strategy and tactics so you develop the effective marketing skills to be a sought-after 'T-shaped' marketer, helping you become more...</p></div><div id="sp-o73bfm" class="sp-flex sp-css-target sp-el-block sp-bulletlist-block-template-0 sp-justify-start sp-bulletlist-block-o73bfm" style="margin: 0px; font-size: 17px;"><ul class="sp-bulletlist-wrapper"><li class="sp-flex sp-items-center sp-bullet-list-item-o73bfm-0 sp-justify-start" style="padding: 0px 0px 10px;"><span class="sp-icon-wrapper sp-mr-4"><i class="fa-fw fa-lg fas fa-check" style="width: 34px; line-height: 34px; font-size: 17px; color: rgb(67, 160, 71);"></i></span><span><strong>Strategic</strong>. Learn how to create integrated digital and marketing strategies using the RACE Growth System.</span></li><li class="sp-flex sp-items-center sp-bullet-list-item-o73bfm-1 sp-justify-start" style="padding: 0px 0px 10px;"><span class="sp-icon-wrapper sp-mr-4"><i class="fa-fw fa-lg fas fa-check" style="width: 34px; line-height: 34px; font-size: 17px; color: rgb(67, 160, 71);"></i></span><span><strong>Competitive</strong>. Learn competitor benchmarking. Develop powerful Digital Value Propositions.</span></li><li class="sp-flex sp-items-center sp-bullet-list-item-o73bfm-2 sp-justify-start" style="padding: 0px 0px 10px;"><span class="sp-icon-wrapper sp-mr-4"><i class="fa-fw fa-lg fas fa-check" style="width: 34px; line-height: 34px; font-size: 17px; color: rgb(67, 160, 71);"></i></span><span><strong>Data-driven</strong>. Learn how to create forecasts, monitor performance with GA4 and dashboards.</span></li><li class="sp-flex sp-items-center sp-bullet-list-item-o73bfm-3 sp-justify-start" style="padding: 0px 0px 10px;"><span class="sp-icon-wrapper sp-mr-4"><i class="fa-fw fa-lg fas fa-check" style="width: 34px; line-height: 34px; font-size: 17px; color: rgb(67, 160, 71);"></i></span><span><strong>Creative</strong>. Learn how to enhance your brand and content ideation with the latest marketing technology.</span></li><li class="sp-flex sp-items-center sp-bullet-list-item-o73bfm-4 sp-justify-start"><span class="sp-icon-wrapper sp-mr-4"><i class="fa-fw fa-lg fas fa-check" style="width: 34px; line-height: 34px; font-size: 17px; color: rgb(67, 160, 71);"></i></span><span><strong>Action-oriented</strong>. Focused on improving results using editable planning, forecasting and monitoring templates.</span></li></ul></div><figure id="sp-ahj8pk" class="sp-image-wrapper sp-el-block" style="margin: 0px; text-align: center;"><div><span><img src="https://www.smartinsights.com/wp-content/uploads/2020/06/Be-remarkable-or-invisible.png" alt="" width="" height="" srcset=" https://www.smartinsights.com/wp-content/uploads/2020/06/Be-remarkable-or-invisible-150x78.png 150w, https://www.smartinsights.com/wp-content/uploads/2020/06/Be-remarkable-or-invisible-550x287.png 550w, https://www.smartinsights.com/wp-content/uploads/2020/06/Be-remarkable-or-invisible-700x365.png 640w, https://www.smartinsights.com/wp-content/uploads/2020/06/Be-remarkable-or-invisible.png 960w" class="sp-image-block-ahj8pk" style="border-width: 1px; border-style: solid; border-color: rgb(222, 222, 222);"></span></div></figure></div></div></section><section id="sp-qf9qakrfhnv7" class="sp-el-section " style="background-color: rgb(255, 255, 255); width: 1000px; max-width: 100%; padding: 0px 10px;"><div id="sp-dkzxw7" class="sp-el-row sm:sp-flex sp-w-full sp-m-auto sp-justify-between" style="padding: 0px; width: 100%; max-width: 100%;"><div id="sp-dnpr3z" class="sp-el-col sp-w-full sm:sp-flex sp-flex-col sp-items-center" style="width: calc(100% - 2px);"><h1 id="sp-c7vi0w" class="sp-css-target sp-el-block sp-headline-block-c7vi0w sp-type-header" style="font-size: 38px; font-weight: 800; font-style: normal; text-align: center; margin: 0px;"><strong>Use our advanced toolkits to boost your skills</strong></h1><div id="sp-emuq3q" class="sp-css-target sp-text-wrapper sp-el-block sp-text-wrapper-emuq3q" style="font-size: 17px; font-weight: 400; font-style: normal; margin: 0px; text-align: center;"><p>Many online marketing courses have endless videos or text to skim through. Our toolkits are different. They help members improve their effectiveness and contribution within the workplace using a unique, visual, practical format to help you quickly learn, develop your strategies and take action across the RACE customer lifecycle using...</p></div><div id="sp-tywy1m" class="sp-flex sp-css-target sp-el-block sp-bulletlist-block-template-0 sp-justify-start sp-bulletlist-block-tywy1m" style="margin: 0px; font-size: 17px;"><ul class="sp-bulletlist-wrapper"><li class="sp-flex sp-items-center sp-bullet-list-item-tywy1m-0 sp-justify-start" style="padding: 0px 0px 10px;"><span class="sp-icon-wrapper sp-mr-4"><i class="fa-fw fa-lg fas fa-lightbulb" style="width: 34px; line-height: 34px; font-size: 17px; color: rgb(67, 160, 71);"></i></span><span><strong>Learning Paths</strong>. Structured online learning courses with 15 minute modules combining text, video and templates, fully accredited by the global CPD training body. You'll have official qualifications you can use on your CV.</span></li><li class="sp-flex sp-items-center sp-bullet-list-item-tywy1m-1 sp-justify-start" style="padding: 0px 0px 10px;"><span class="sp-icon-wrapper sp-mr-4"><i class="fa-fw fa-lg fas fa-lightbulb" style="width: 34px; line-height: 34px; font-size: 17px; color: rgb(67, 160, 71);"></i></span><span><strong>Templates</strong>. Turn your plan into action with our editable Word, Excel and PowerPoint / Google Docs.</span></li><li class="sp-flex sp-items-center sp-bullet-list-item-tywy1m-2 sp-justify-start"><span class="sp-icon-wrapper sp-mr-4"><i class="fa-fw fa-lg fas fa-lightbulb" style="width: 34px; line-height: 34px; font-size: 17px; color: rgb(67, 160, 71);"></i></span><span><strong>Quick Wins</strong>. Bite-sized learning focused on boosting results from search, social, email and web marketing.</span></li></ul></div></div></div><div id="sp-dvih2pg6yhv" class="sp-el-row sm:sp-flex sp-w-full sp-m-auto sp-justify-between" style="padding: 0px; background-color: rgb(96, 48, 97); width: auto; max-width: 1000px;"><div id="sp-j9l0h2j2y96a" class="sp-el-col sp-w-full" style="border-radius: 0px; background-color: rgba(204, 204, 204, 0.08); width: calc(33.3333% - 0px); padding: 5px; margin-top: 0px; border-width: 10px; border-style: solid; border-color: rgb(255, 255, 255);"><div id="sp-e4552z" class="sp-css-target sp-text-wrapper sp-el-block sp-text-block-style sp-text-wrapper-e4552z" style="font-size: 22px; margin: 0px; text-align: left;"><p style="text-align: center;"><span style="color: #ffffff;"><strong>Digital Marketing<br>Strategy</strong></span></p></div><figure id="sp-k8iqh6fywesy" class="sp-image-wrapper sp-el-block" style="margin: 0px; padding: 0px; text-align: center;"><div><span><img src="https://www.smartinsights.com/wp-content/uploads/2023/11/RACELP.png" alt="" width="982" height="415" srcset=" https://www.smartinsights.com/wp-content/uploads/2023/11/RACELP-150x63.png 150w, https://www.smartinsights.com/wp-content/uploads/2023/11/RACELP-550x232.png 550w, https://www.smartinsights.com/wp-content/uploads/2023/11/RACELP-700x296.png 640w, https://www.smartinsights.com/wp-content/uploads/2023/11/RACELP.png 982w" class="sp-image-block-k8iqh6fywesy" style="padding: 5px; background-color: rgb(255, 255, 255); width: 982px; border-width: 1px; border-style: solid; border-color: rgb(222, 222, 222);"></span></div></figure><div id="sp-bsuxe7tudw3" class="sp-css-target sp-text-wrapper sp-el-block sp-text-wrapper-bsuxe7tudw3" style="font-size: 16px; font-weight: 400; font-style: normal; font-family: Inter; color: rgb(60, 60, 60); margin: 0px; text-align: center;"><p><span style="color: #ffffff;">Create an integrated digital marketing strategy. Fast.</span></p></div></div><div id="sp-xay1rh3ohx0u" class="sp-el-col sp-w-full" style="border-radius: 0px; background-color: rgba(204, 204, 204, 0.08); width: calc(33.3333% - 0px); border-width: 10px; border-style: solid; border-color: rgb(255, 255, 255);"><div id="sp-ohgaiu" class="sp-css-target sp-text-wrapper sp-el-block sp-text-block-style sp-text-wrapper-ohgaiu" style="font-size: 22px; margin: 0px; text-align: left;"><p style="text-align: center;"><span style="color: #ffffff;"><strong>Marketing <br>Strategy</strong></span></p></div><figure id="sp-oxf385" class="sp-image-wrapper sp-el-block" style="margin: 0px; padding: 0px; text-align: center;"><div><span><img src="https://www.smartinsights.com/wp-content/uploads/2023/11/Marketing-learning-path.png" alt="" width="982" height="415" srcset=" https://www.smartinsights.com/wp-content/uploads/2023/11/Marketing-learning-path-150x63.png 150w, https://www.smartinsights.com/wp-content/uploads/2023/11/Marketing-learning-path-550x232.png 550w, https://www.smartinsights.com/wp-content/uploads/2023/11/Marketing-learning-path-700x296.png 640w, https://www.smartinsights.com/wp-content/uploads/2023/11/Marketing-learning-path.png 982w" class="sp-image-block-oxf385" style="padding: 5px; background-color: rgb(255, 255, 255); width: 982px; border-width: 1px; border-style: solid; border-color: rgb(222, 222, 222);"></span></div></figure><div id="sp-g0gdz2" class="sp-css-target sp-text-wrapper sp-el-block sp-text-wrapper-g0gdz2" style="font-size: 16px; font-weight: 400; font-style: normal; font-family: Inter; color: rgb(60, 60, 60); margin: 0px; text-align: center;"><p><span style="color: #ffffff;">Define brand segmentation, targeting and positioning.</span></p></div></div><div id="sp-wkjr6i02pz6n" class="sp-el-col sp-w-full" style="border-radius: 0px; background-color: rgba(204, 204, 204, 0.08); width: calc(33.3333% - 0px); margin-top: -2px; border-width: 10px; border-style: solid; border-color: rgb(255, 255, 255);"><div id="sp-q4vutb" class="sp-css-target sp-text-wrapper sp-el-block sp-text-block-style sp-text-wrapper-q4vutb" style="font-size: 22px; margin: 0px; text-align: left;"><p style="text-align: center;"><span style="color: #ffffff;"><strong>Campaign<br></strong></span><span style="color: #ffffff;"><strong>Planning</strong></span></p></div><figure id="sp-knv8n4" class="sp-image-wrapper sp-el-block" style="margin: 0px; padding: 0px; text-align: center;"><div><span><img src="https://www.smartinsights.com/wp-content/uploads/2023/11/campaign-planning-learning-path.png" alt="" width="982" height="415" srcset=" https://www.smartinsights.com/wp-content/uploads/2023/11/campaign-planning-learning-path-150x63.png 150w, https://www.smartinsights.com/wp-content/uploads/2023/11/campaign-planning-learning-path-550x232.png 550w, https://www.smartinsights.com/wp-content/uploads/2023/11/campaign-planning-learning-path-700x296.png 640w, https://www.smartinsights.com/wp-content/uploads/2023/11/campaign-planning-learning-path.png 982w" class="sp-image-block-knv8n4" style="padding: 5px; background-color: rgb(255, 255, 255); width: 982px; border-width: 1px; border-style: solid; border-color: rgb(222, 222, 222);"></span></div></figure><div id="sp-xslf91" class="sp-css-target sp-text-wrapper sp-el-block sp-text-wrapper-xslf91" style="font-size: 16px; font-weight: 400; font-style: normal; font-family: Inter; color: rgb(60, 60, 60); margin: 0px; text-align: center;"><p><span style="color: #ffffff;">Use our RACE templates to Ideate, Plan and launch campaigns</span></p></div></div></div><div id="sp-e05m7q" class="sp-el-row sm:sp-flex sp-w-full sp-m-auto sp-justify-between" style="padding: 0px; background-color: rgb(96, 48, 97); width: auto; max-width: 1000px;"><div id="sp-fh0fxa" class="sp-el-col sp-w-full" style="border-radius: 0px; background-color: rgba(204, 204, 204, 0.08); width: calc(33.3333% - 0px); padding: 5px; margin-top: 0px; border-width: 10px; border-style: solid; border-color: rgb(255, 255, 255);"><div id="sp-jfkq7i" class="sp-css-target sp-text-wrapper sp-el-block sp-text-block-style sp-text-wrapper-jfkq7i" style="font-size: 22px; margin: 0px; text-align: left;"><p style="text-align: center;"><span style="color: #ffffff;"><strong>Small Business <br>and Startups</strong></span></p></div><figure id="sp-gif9hv" class="sp-image-wrapper sp-el-block" style="margin: 0px; padding: 0px; text-align: center;"><div><span><img src="https://www.smartinsights.com/wp-content/uploads/2023/11/small-business-marketing-learning-path.png" alt="" width="982" height="415" srcset=" https://www.smartinsights.com/wp-content/uploads/2023/11/small-business-marketing-learning-path-150x63.png 150w, https://www.smartinsights.com/wp-content/uploads/2023/11/small-business-marketing-learning-path-550x232.png 550w, https://www.smartinsights.com/wp-content/uploads/2023/11/small-business-marketing-learning-path-700x296.png 640w, https://www.smartinsights.com/wp-content/uploads/2023/11/small-business-marketing-learning-path.png 982w" class="sp-image-block-gif9hv" style="padding: 5px; background-color: rgb(255, 255, 255); width: 982px; border-width: 1px; border-style: solid; border-color: rgb(222, 222, 222);"></span></div></figure><div id="sp-btif0t" class="sp-css-target sp-text-wrapper sp-el-block sp-text-wrapper-btif0t" style="font-size: 16px; font-weight: 400; font-style: normal; font-family: Inter; color: rgb(60, 60, 60); margin: 0px; text-align: center;"><p><span style="color: #ffffff;">Learn effective strategies for digital in smaller businesses</span></p></div></div><div id="sp-lv15pp" class="sp-el-col sp-w-full" style="border-radius: 0px; background-color: rgba(204, 204, 204, 0.08); width: calc(33.3333% - 0px); border-width: 10px; border-style: solid; border-color: rgb(255, 255, 255);"><div id="sp-io2qzk" class="sp-css-target sp-text-wrapper sp-el-block sp-text-block-style sp-text-wrapper-io2qzk" style="font-size: 22px; margin: 0px; text-align: left;"><p style="text-align: center;"><span style="color: #ffffff;"><strong>Content <br>Marketing</strong></span></p></div><figure id="sp-eiwi74" class="sp-image-wrapper sp-el-block" style="margin: 0px; padding: 0px; text-align: center;"><div><span><img src="https://www.smartinsights.com/wp-content/uploads/2023/11/content-marketing-learning-path.png" alt="" width="982" height="415" srcset=" https://www.smartinsights.com/wp-content/uploads/2023/11/content-marketing-learning-path-150x63.png 150w, https://www.smartinsights.com/wp-content/uploads/2023/11/content-marketing-learning-path-550x232.png 550w, https://www.smartinsights.com/wp-content/uploads/2023/11/content-marketing-learning-path-700x296.png 640w, https://www.smartinsights.com/wp-content/uploads/2023/11/content-marketing-learning-path.png 982w" class="sp-image-block-eiwi74" style="padding: 5px; background-color: rgb(255, 255, 255); width: 982px; border-width: 1px; border-style: solid; border-color: rgb(222, 222, 222);"></span></div></figure><div id="sp-grca2r" class="sp-css-target sp-text-wrapper sp-el-block sp-text-wrapper-grca2r" style="font-size: 16px; font-weight: 400; font-style: normal; font-family: Inter; color: rgb(60, 60, 60); margin: 0px; text-align: center;"><p><span style="color: #ffffff;">Learn a strategic approach to using content to fuel your growth.</span></p></div></div><div id="sp-n8eqmj" class="sp-el-col sp-w-full" style="border-radius: 0px; background-color: rgba(204, 204, 204, 0.08); width: calc(33.3333% - 0px); margin-top: -2px; border-width: 10px; border-style: solid; border-color: rgb(255, 255, 255);"><div id="sp-wrzmav" class="sp-css-target sp-text-wrapper sp-el-block sp-text-block-style sp-text-wrapper-wrzmav" style="font-size: 22px; margin: 0px; text-align: left;"><p style="text-align: center;"><span style="color: #ffffff;"><strong>Google <br>Analytics 4</strong></span></p></div><figure id="sp-nv24wx" class="sp-image-wrapper sp-el-block" style="margin: 0px; padding: 0px; text-align: center;"><div><span><img src="https://www.smartinsights.com/wp-content/uploads/2023/11/GA4-learning-path.png" alt="" width="982" height="415" srcset=" https://www.smartinsights.com/wp-content/uploads/2023/11/GA4-learning-path-150x63.png 150w, https://www.smartinsights.com/wp-content/uploads/2023/11/GA4-learning-path-550x232.png 550w, https://www.smartinsights.com/wp-content/uploads/2023/11/GA4-learning-path-700x296.png 640w, https://www.smartinsights.com/wp-content/uploads/2023/11/GA4-learning-path.png 982w" class="sp-image-block-nv24wx" style="padding: 5px; background-color: rgb(255, 255, 255); width: 982px; border-width: 1px; border-style: solid; border-color: rgb(222, 222, 222);"></span></div></figure><div id="sp-rmy0s6" class="sp-css-target sp-text-wrapper sp-el-block sp-text-wrapper-rmy0s6" style="font-size: 16px; font-weight: 400; font-style: normal; font-family: Inter; color: rgb(60, 60, 60); margin: 0px; text-align: center;"><p><span style="color: #ffffff;">Learn a process to improve results using the latest GA4 techniques</span></p></div></div></div><div id="sp-djq0su" class="sp-el-row sm:sp-flex sp-w-full sp-m-auto sp-justify-between" style="padding: 0px; background-color: rgb(96, 48, 97); width: auto; max-width: 1000px;"><div id="sp-rwbune" class="sp-el-col sp-w-full" style="border-radius: 0px; background-color: rgba(204, 204, 204, 0.08); width: calc(33.3333% - 0px); padding: 5px; margin-top: 0px; border-width: 10px; border-style: solid; border-color: rgb(255, 255, 255);"><div id="sp-l46ek6" class="sp-css-target sp-text-wrapper sp-el-block sp-text-block-style sp-text-wrapper-l46ek6" style="font-size: 22px; margin: 0px; text-align: left;"><p style="text-align: center;"><span style="color: #ffffff;"><strong>Search Engine Optimisation</strong></span></p></div><figure id="sp-qmfllx" class="sp-image-wrapper sp-el-block" style="margin: 0px; padding: 0px; text-align: center;"><div><span><img src="https://www.smartinsights.com/wp-content/uploads/2023/11/SEO.png" alt="" width="982" height="415" srcset=" https://www.smartinsights.com/wp-content/uploads/2023/11/SEO-150x63.png 150w, https://www.smartinsights.com/wp-content/uploads/2023/11/SEO-550x232.png 550w, https://www.smartinsights.com/wp-content/uploads/2023/11/SEO-700x296.png 640w, https://www.smartinsights.com/wp-content/uploads/2023/11/SEO.png 982w" class="sp-image-block-qmfllx" style="padding: 5px; background-color: rgb(255, 255, 255); width: 982px; border-width: 1px; border-style: solid; border-color: rgb(222, 222, 222);"></span></div></figure><div id="sp-kdqveo" class="sp-css-target sp-text-wrapper sp-el-block sp-text-wrapper-kdqveo" style="font-size: 16px; font-weight: 400; font-style: normal; font-family: Inter; color: rgb(60, 60, 60); margin: 0px; text-align: center;"><p><span style="color: #ffffff;">Learn the latest best practices to compete in Google organic</span></p></div></div><div id="sp-qx078u" class="sp-el-col sp-w-full" style="border-radius: 0px; background-color: rgba(204, 204, 204, 0.08); width: calc(33.3333% - 0px); border-width: 10px; border-style: solid; border-color: rgb(255, 255, 255);"><div id="sp-fq0vq5" class="sp-css-target sp-text-wrapper sp-el-block sp-text-block-style sp-text-wrapper-fq0vq5" style="font-size: 22px; margin: 0px; text-align: left;"><p style="text-align: center;"><span style="color: #ffffff;"><strong>Social Media <br>Marketing</strong></span></p></div><figure id="sp-uvf720" class="sp-image-wrapper sp-el-block" style="margin: 0px; padding: 0px; text-align: center;"><div><span><img src="https://www.smartinsights.com/wp-content/uploads/2023/11/social-media.png" alt="" width="982" height="415" srcset=" https://www.smartinsights.com/wp-content/uploads/2023/11/social-media-150x63.png 150w, https://www.smartinsights.com/wp-content/uploads/2023/11/social-media-550x232.png 550w, https://www.smartinsights.com/wp-content/uploads/2023/11/social-media-700x296.png 640w, https://www.smartinsights.com/wp-content/uploads/2023/11/social-media.png 982w" class="sp-image-block-uvf720" style="padding: 5px; background-color: rgb(255, 255, 255); width: 982px; border-width: 1px; border-style: solid; border-color: rgb(222, 222, 222);"></span></div></figure><div id="sp-sjrex9" class="sp-css-target sp-text-wrapper sp-el-block sp-text-wrapper-sjrex9" style="font-size: 16px; font-weight: 400; font-style: normal; font-family: Inter; color: rgb(60, 60, 60); margin: 0px; text-align: center;"><p><span style="color: #ffffff;">Strategy and tips for Facebook, Instagram, LinkedIn and more</span></p></div></div><div id="sp-e18ntb" class="sp-el-col sp-w-full" style="border-radius: 0px; background-color: rgba(204, 204, 204, 0.08); width: calc(33.3333% - 0px); margin-top: -2px; border-width: 10px; border-style: solid; border-color: rgb(255, 255, 255);"><div id="sp-v9qduh" class="sp-css-target sp-text-wrapper sp-el-block sp-text-block-style sp-text-wrapper-v9qduh" style="font-size: 22px; margin: 0px; text-align: left;"><p style="text-align: center;"><span style="color: #ffffff;"><strong>Email <br>Marketing</strong></span></p></div><figure id="sp-gss770" class="sp-image-wrapper sp-el-block" style="margin: 0px; padding: 0px; text-align: center;"><div><span><img src="https://www.smartinsights.com/wp-content/uploads/2023/11/Email-marketing-learning-path.png" alt="" width="982" height="415" srcset=" https://www.smartinsights.com/wp-content/uploads/2023/11/Email-marketing-learning-path-150x63.png 150w, https://www.smartinsights.com/wp-content/uploads/2023/11/Email-marketing-learning-path-550x232.png 550w, https://www.smartinsights.com/wp-content/uploads/2023/11/Email-marketing-learning-path-700x296.png 640w, https://www.smartinsights.com/wp-content/uploads/2023/11/Email-marketing-learning-path.png 982w" class="sp-image-block-gss770" style="padding: 5px; background-color: rgb(255, 255, 255); width: 982px; border-width: 1px; border-style: solid; border-color: rgb(222, 222, 222);"></span></div></figure><div id="sp-pufld5" class="sp-css-target sp-text-wrapper sp-el-block sp-text-wrapper-pufld5" style="font-size: 16px; font-weight: 400; font-style: normal; font-family: Inter; color: rgb(60, 60, 60); margin: 0px; text-align: center;"><p><span style="color: #ffffff;">Learn how to create contact sequences and AI copywriting</span></p></div></div></div><div id="sp-oakxsg" class="sp-el-row sm:sp-flex sp-w-full sp-m-auto sp-justify-between" style="padding: 0px; background-color: rgb(255, 255, 255); width: 100%; max-width: 100%;"><div id="sp-vdpczj" class="sp-el-col sp-w-full" style="width: calc(100% - 0px);"><style type="text/css"> #sp-vdpczj .sp-col-top .seedprod-shape-fill {fill: undefined;} #sp-vdpczj .sp-col-top svg {width: undefined%;height: undefinedpx;transform: translateX(-50%);} #sp-vdpczj .sp-col-bottom .seedprod-shape-fill {fill: undefined;} #sp-vdpczj .sp-col-bottom svg {width: undefined%;height: undefinedpx;transform: translateX(-50%);} </style><div class="sp-col-shape sp-col-top" style="z-index: 0;"><div></div></div><div class="sp-col-shape sp-col-bottom" style="z-index: 0;"><div></div></div><div id="sp-button-parent-q5eehc" class="sp-button-wrapper sp-el-block" style="margin: 0px; text-align: center;"><a href="/membership/membership-pricing/" id="sp-q5eehc" target="" rel="noopener" class="sp-button sp-css-target sp-text-center sp-inline-block sp-leading-none sp-button-q5eehc" style="font-size: 18px; background: rgb(67, 160, 71); color: rgb(255, 255, 255); width: auto; padding: 12px 16px; border-radius: 4px; border-bottom: 3px solid rgb(52, 124, 55);" data-wpel-link="internal"><span>See Membership Options</span></a></div></div></div></section><section id="sp-k2lxtkp5zlwk" class="sp-el-section " style="background-color: rgb(96, 48, 97); width: 100%; max-width: 100%; padding: 40px 10px;"><div id="sp-at3jmadvpdmm" class="sp-el-row sm:sp-flex sp-w-full sp-m-auto sp-justify-between" style="padding: 0px; width: auto; max-width: 1000px;"><div id="sp-ez2okpwednfs" class="sp-el-col sp-w-full" style="width: calc(50% - 0px);"><style type="text/css"> #sp-ez2okpwednfs .sp-col-top .seedprod-shape-fill {fill: undefined;} #sp-ez2okpwednfs .sp-col-top svg {width: undefined%;height: undefinedpx;transform: translateX(-50%);} #sp-ez2okpwednfs .sp-col-bottom .seedprod-shape-fill {fill: undefined;} #sp-ez2okpwednfs .sp-col-bottom svg {width: undefined%;height: undefinedpx;transform: translateX(-50%);} </style><div class="sp-col-shape sp-col-top" style="z-index: 0;"><div></div></div><div class="sp-col-shape sp-col-bottom" style="z-index: 0;"><div></div></div><figure id="sp-qvz7qwq6bohf" class="sp-image-wrapper sp-el-block" style="margin: 0px; text-align: center;"><div><span><img src="https://www.smartinsights.com/wp-content/uploads/2023/11/dr-chaffey.jpg" alt="" width="458" height="335" srcset=" https://www.smartinsights.com/wp-content/uploads/2023/11/dr-chaffey-150x110.jpg 150w, https://www.smartinsights.com/wp-content/uploads/2023/11/dr-chaffey.jpg 458w" class="sp-image-block-qvz7qwq6bohf" style="width: 458px;"></span></div></figure><div id="sp-m0cq7d" class="sp-css-target sp-text-wrapper sp-el-block sp-text-block-style sp-text-wrapper-m0cq7d" style="color: rgb(124, 179, 66); margin: 0px; text-align: left;"><p><em><span style="color: #ffffff;"><strong>Smart Insights</strong> is the brainchild of Dr Dave Chaffey who, according to the Chartered Institute of Marketing, is <strong>"one of 50 gurus who has shaped the future of marketing"</strong>. He has consulted on digital marketing strategy for over a hundred businesses including 3M, Mercedes-Benz, Barclaycard, HSBC and many smaller businesses.</span></em></p></div></div><div id="sp-u5o0d7tnszax" class="sp-el-col sp-w-full sm:sp-flex sp-flex-col sp-justify-center" style="width: calc(50% - 0px); padding: 0px; margin-top: -69px;"><div id="sp-zgvdrs" data-autoplay="true" data-speed="5" data-slidetoshow="1" class=" sp-testimonials-wrapper sp-el-block sp-testimonial-block-zgvdrs" style="margin: 0px; text-align: left;"><div class="sp-flex sp-top-0 sp-left-0 sp-z-0 sp-gap-2 sp-text-left"><div id="sp-zgvdrs0" class="sp-testimonial-wrapper sp-w-full" style="transition: opacity 0.3s linear 0s; opacity: 1;"><p class=" sp-p-4 sp-rounded-md sp-testimonial-comment sp-mb-4 sp-testimonial-comment-zgvdrs" style="background: rgb(96, 48, 97); box-shadow: rgba(0, 0, 0, 0.075) 0px 0.125rem 0.25rem; font-size: 31px; font-style: italic; color: rgb(68, 68, 68);"><strong><span style="color: #ffffff;">"Growth of 40% - 60% over the last year...I would not hesitate to recommend membership"</span></strong></p><div style="margin-top: -27px; padding-right: 46px; padding-left: 49px;"><span style="position: relative; display: inline-block; width: 14px; height: 14px; background-color: rgb(96, 48, 97); transform: rotate(45deg); border-bottom: 1px solid transparent; border-right: 1px solid rgba(0, 0, 0, 0.05);"></span></div><div class="sp-flex sp-items-center sp-justify-start"><img src="https://www.smartinsights.com/wp-content/uploads/2023/11/elizabeth-pein.png" alt="Elizabeth Pein" srcset=" https://www.smartinsights.com/wp-content/uploads/2023/11/elizabeth-pein.png 80w" class="sp-rounded-full sp-object-cover sp-testimonial-img sp-ml-6"><small class="sp-flex sp-flex-col sp-mx-4 sp-text-left"><strong class="sp-testimonial-text-zgvdrs" style="font-size: 20px; color: rgb(255, 255, 255);">Elizabeth Pein</strong><span class="sp-testimonial-text-zgvdrs" style="font-size: 20px; color: rgb(255, 255, 255);">E-commerce Manager</span></small></div></div></div></div></div></div></section><section id="sp-z2lxix" class="sp-el-section " style="background-color: rgb(74, 35, 75); width: 100%; max-width: 100%; padding: 10px;"><div id="sp-ltce8i" class="sp-el-row sm:sp-flex sp-w-full sp-m-auto sp-justify-between" style="padding: 0px; width: auto; max-width: 1000px;"><div id="sp-s00ct7" class="sp-el-col sp-w-full" style="width: calc(100% - 0px);"><style type="text/css"> #sp-s00ct7 .sp-col-top .seedprod-shape-fill {fill: undefined;} #sp-s00ct7 .sp-col-top svg {width: undefined%;height: undefinedpx;transform: translateX(-50%);} #sp-s00ct7 .sp-col-bottom .seedprod-shape-fill {fill: undefined;} #sp-s00ct7 .sp-col-bottom svg {width: undefined%;height: undefinedpx;transform: translateX(-50%);} </style><div class="sp-col-shape sp-col-top" style="z-index: 0;"><div></div></div><div class="sp-col-shape sp-col-bottom" style="z-index: 0;"><div></div></div><div id="sp-lpra71" class="sp-css-target sp-text-wrapper sp-el-block sp-text-wrapper-lpra71" style="margin: 0px; text-align: left;"><p style="text-align: center;"><span style="color: #ffffff;">Trusted by</span></p></div><figure id="sp-pi42id" class="sp-image-wrapper sp-el-block" style="margin: 0px; padding: 0px; text-align: center;"><div><span><img src="https://www.smartinsights.com/wp-content/uploads/2021/08/header-brands-transparent-white.png" alt="" width="" height="" srcset=" https://www.smartinsights.com/wp-content/uploads/2021/08/header-brands-transparent-white-150x9.png 150w, https://www.smartinsights.com/wp-content/uploads/2021/08/header-brands-transparent-white-550x35.png 550w, https://www.smartinsights.com/wp-content/uploads/2021/08/header-brands-transparent-white-700x44.png 640w, https://www.smartinsights.com/wp-content/uploads/2021/08/header-brands-transparent-white.png 728w" class="sp-image-block-pi42id"></span></div></figure><div id="sp-mffovj" class="sp-css-target sp-text-wrapper sp-el-block sp-text-wrapper-mffovj" style="margin: 0px; text-align: left;"><p style="text-align: center;"><span style="color: #ffffff;">... plus marketers, consultants, entrepreneurs, agencies and SMBs in over 170 countries</span></p></div></div></div></section><section id="sp-xmm1kqmdmnv" class="sp-el-section " style="background-color: rgb(255, 255, 255); width: 100%; max-width: 100%; padding: 25px 10px;"><div id="sp-c8taximebp9c" class="sp-el-row sm:sp-flex sp-w-full sp-m-auto sp-justify-between" style="padding: 0px; width: auto; max-width: 1000px;"><div id="sp-mjewjyvhxax9" class="sp-el-col sp-w-full" style="width: calc(100% - 0px);"><style type="text/css"> #sp-mjewjyvhxax9 .sp-col-top .seedprod-shape-fill {fill: undefined;} #sp-mjewjyvhxax9 .sp-col-top svg {width: undefined%;height: undefinedpx;transform: translateX(-50%);} #sp-mjewjyvhxax9 .sp-col-bottom .seedprod-shape-fill {fill: undefined;} #sp-mjewjyvhxax9 .sp-col-bottom svg {width: undefined%;height: undefinedpx;transform: translateX(-50%);} </style><div class="sp-col-shape sp-col-top" style="z-index: 0;"><div></div></div><div class="sp-col-shape sp-col-bottom" style="z-index: 0;"><div></div></div><h1 id="sp-o61ru066mxj2" class="sp-css-target sp-el-block sp-headline-block-o61ru066mxj2 sp-type-header" style="font-size: 32px; font-weight: 700; font-style: normal; text-align: center; margin: 0px;"><strong>See what marketers just like you are saying about Membership</strong></h1></div></div><div id="sp-z2zi83jw068x" class="sp-el-row sm:sp-flex sp-w-full sp-m-auto sp-justify-between" style="padding: 0px; width: auto; max-width: 1000px;"><div id="sp-b5aa6sd2mabw" class="sp-el-col sp-w-full" style="width: calc(33.3333% - 0px);"><style type="text/css"> #sp-b5aa6sd2mabw .sp-col-top .seedprod-shape-fill {fill: undefined;} #sp-b5aa6sd2mabw .sp-col-top svg {width: undefined%;height: undefinedpx;transform: translateX(-50%);} #sp-b5aa6sd2mabw .sp-col-bottom .seedprod-shape-fill {fill: undefined;} #sp-b5aa6sd2mabw .sp-col-bottom svg {width: undefined%;height: undefinedpx;transform: translateX(-50%);} </style><div class="sp-col-shape sp-col-top" style="z-index: 0;"><div></div></div><div class="sp-col-shape sp-col-bottom" style="z-index: 0;"><div></div></div><div id="sp-fq05iroksvc" data-autoplay="true" data-speed="5" data-slidetoshow="1" class=" sp-testimonials-wrapper sp-el-block sp-testimonial-block-fq05iroksvc" style="padding: 0px 0px 10px; margin: 0px; text-align: left;"><div class="sp-flex sp-top-0 sp-left-0 sp-z-0 sp-gap-2 sp-text-left"><div id="sp-fq05iroksvc0" class="sp-testimonial-wrapper sp-w-full" style="padding: 10px 10px 0px; transition: opacity 0.3s linear 0s; opacity: 1;"><p class=" sp-p-4 sp-rounded-md sp-testimonial-comment sp-mb-4 sp-testimonial-comment-fq05iroksvc" style="background: rgb(243, 243, 243); box-shadow: rgba(0, 0, 0, 0.075) 0px 0.125rem 0.25rem; font-size: 16px; font-weight: 400; font-style: italic; font-family: 'Open Sans'; color: rgb(68, 68, 68);">Trying to keep up with the latest developments, takes so much time.<br>But with Smart Insights resources, like the digital media updates tracker, it feels a lot more approachable. What I’ve found immensely satisfying is the coherent structure for marketing planning, whereby all resources are integrated around the RACE Framework. </p><div style="margin-top: -27px; padding-right: 46px; padding-left: 49px;"><span style="position: relative; display: inline-block; width: 14px; height: 14px; transform: rotate(45deg); border-bottom: 1px solid transparent; border-right: 1px solid rgba(0, 0, 0, 0.05);"></span></div><div class="sp-flex sp-items-center sp-justify-start"><img src="https://www.smartinsights.com/wp-content/uploads/2023/11/Alex-Semper.jpg" alt="Alex Semper" srcset=" https://www.smartinsights.com/wp-content/uploads/2023/11/Alex-Semper-150x143.jpg 150w, https://www.smartinsights.com/wp-content/uploads/2023/11/Alex-Semper.jpg 330w" class="sp-rounded-full sp-object-cover sp-testimonial-img sp-ml-6"><small class="sp-flex sp-flex-col sp-mx-4 sp-text-left"><strong class="sp-testimonial-text-fq05iroksvc" style="font-size: 16px; font-weight: 600; font-style: normal; font-family: 'Open Sans';">Alex Semper</strong><span class="sp-testimonial-text-fq05iroksvc" style="font-size: 16px; font-weight: 600; font-style: normal; font-family: 'Open Sans';">CEO and Co-Founder Semper Fi Digital</span></small></div></div></div></div></div><div id="sp-qtu14p59v6z" class="sp-el-col sp-w-full" style="width: calc(33.3333% - 0px);"><style type="text/css"> #sp-qtu14p59v6z .sp-col-top .seedprod-shape-fill {fill: undefined;} #sp-qtu14p59v6z .sp-col-top svg {width: undefined%;height: undefinedpx;transform: translateX(-50%);} #sp-qtu14p59v6z .sp-col-bottom .seedprod-shape-fill {fill: undefined;} #sp-qtu14p59v6z .sp-col-bottom svg {width: undefined%;height: undefinedpx;transform: translateX(-50%);} </style><div class="sp-col-shape sp-col-top" style="z-index: 0;"><div></div></div><div class="sp-col-shape sp-col-bottom" style="z-index: 0;"><div></div></div><div id="sp-lfyzr927bjh6" data-autoplay="true" data-speed="5" data-slidetoshow="1" class=" sp-testimonials-wrapper sp-el-block sp-testimonial-block-lfyzr927bjh6" style="padding: 0px 0px 10px; margin: 0px; text-align: left;"><div class="sp-flex sp-top-0 sp-left-0 sp-z-0 sp-gap-2 sp-text-left"><div id="sp-lfyzr927bjh60" class="sp-testimonial-wrapper sp-w-full" style="padding: 10px 10px 0px; transition: opacity 0.3s linear 0s; opacity: 1;"><p class=" sp-p-4 sp-rounded-md sp-testimonial-comment sp-mb-4 sp-testimonial-comment-lfyzr927bjh6" style="background: rgb(243, 243, 243); box-shadow: rgba(0, 0, 0, 0.075) 0px 0.125rem 0.25rem; font-size: 16px; font-weight: 400; font-style: italic; font-family: 'Open Sans'; color: rgb(68, 68, 68);">The Smart Insights system of audits, templates and guides helped facilitate the implementation, management, and measurement of successful Facebook and LinkedIn,  campaigns. In particular, the Agency Growth Toolkit helped with processes and documentation for agency selection, managing requests for proposals (RFPs), and more.</p><div style="margin-top: -27px; padding-right: 46px; padding-left: 49px;"><span style="position: relative; display: inline-block; width: 14px; height: 14px; transform: rotate(45deg); border-bottom: 1px solid transparent; border-right: 1px solid rgba(0, 0, 0, 0.05);"></span></div><div class="sp-flex sp-items-center sp-justify-start"><img src="https://www.smartinsights.com/wp-content/uploads/2023/11/Sandy-Perlman.jpg" alt="Sandy Perlman" srcset=" https://www.smartinsights.com/wp-content/uploads/2023/11/Sandy-Perlman-147x150.jpg 147w, https://www.smartinsights.com/wp-content/uploads/2023/11/Sandy-Perlman.jpg 396w" class="sp-rounded-full sp-object-cover sp-testimonial-img sp-ml-6"><small class="sp-flex sp-flex-col sp-mx-4 sp-text-left"><strong class="sp-testimonial-text-lfyzr927bjh6" style="font-size: 16px; font-weight: 600; font-style: normal; font-family: 'Open Sans';">Sandy Perlman</strong><span class="sp-testimonial-text-lfyzr927bjh6" style="font-size: 16px; font-weight: 600; font-style: normal; font-family: 'Open Sans';">Fractional CMO</span></small></div></div></div></div></div><div id="sp-r356l765v7y2" class="sp-el-col sp-w-full" style="width: calc(33.3333% - 0px);"><style type="text/css"> #sp-r356l765v7y2 .sp-col-top .seedprod-shape-fill {fill: undefined;} #sp-r356l765v7y2 .sp-col-top svg {width: undefined%;height: undefinedpx;transform: translateX(-50%);} #sp-r356l765v7y2 .sp-col-bottom .seedprod-shape-fill {fill: undefined;} #sp-r356l765v7y2 .sp-col-bottom svg {width: undefined%;height: undefinedpx;transform: translateX(-50%);} </style><div class="sp-col-shape sp-col-top" style="z-index: 0;"><div></div></div><div class="sp-col-shape sp-col-bottom" style="z-index: 0;"><div></div></div><div id="sp-cgjd8rdx9t8d" data-autoplay="true" data-speed="5" data-slidetoshow="1" class=" sp-testimonials-wrapper sp-el-block sp-testimonial-block-cgjd8rdx9t8d" style="padding: 0px 0px 10px; margin: 0px; text-align: left;"><div class="sp-flex sp-top-0 sp-left-0 sp-z-0 sp-gap-2 sp-text-left"><div id="sp-cgjd8rdx9t8d0" class="sp-testimonial-wrapper sp-w-full" style="padding: 10px 10px 0px; transition: opacity 0.3s linear 0s; opacity: 1;"><p class=" sp-p-4 sp-rounded-md sp-testimonial-comment sp-mb-4 sp-testimonial-comment-cgjd8rdx9t8d" style="background: rgb(243, 243, 243); box-shadow: rgba(0, 0, 0, 0.075) 0px 0.125rem 0.25rem; font-size: 16px; font-weight: 400; font-style: italic; font-family: 'Open Sans'; color: rgb(68, 68, 68);">For the cost of a day out at a seminar, you get a year’s worth of authoritative, expert information that saves time, trial and error, and confusion.<br><br>Smart Insights delivers outstanding results at exceptional value for money with resources that are available in seconds, 24/7, wherever you’re connected.</p><div style="margin-top: -27px; padding-right: 46px; padding-left: 49px;"><span style="position: relative; display: inline-block; width: 14px; height: 14px; transform: rotate(45deg); border-bottom: 1px solid transparent; border-right: 1px solid rgba(0, 0, 0, 0.05);"></span></div><div class="sp-flex sp-items-center sp-justify-start"><img src="https://www.smartinsights.com/wp-content/uploads/2023/11/Arond-Ferrier-Testimonial.jpg" alt="Arnold Ferrier" srcset=" https://www.smartinsights.com/wp-content/uploads/2023/11/Arond-Ferrier-Testimonial-148x150.jpg 148w, https://www.smartinsights.com/wp-content/uploads/2023/11/Arond-Ferrier-Testimonial.jpg 394w" class="sp-rounded-full sp-object-cover sp-testimonial-img sp-ml-6"><small class="sp-flex sp-flex-col sp-mx-4 sp-text-left"><strong class="sp-testimonial-text-cgjd8rdx9t8d" style="font-size: 16px; font-weight: 600; font-style: normal; font-family: 'Open Sans';">Arnold Ferrier</strong><span class="sp-testimonial-text-cgjd8rdx9t8d" style="font-size: 16px; font-weight: 600; font-style: normal; font-family: 'Open Sans';">Consultant, Best4Systems</span></small></div></div></div></div></div></div></section><section id="sp-u8jrgp" class="sp-el-section " style="width: 100%; max-width: 100%; padding: 0px;"><div id="sp-rg17jp" class="sp-el-row sm:sp-flex sp-w-full sp-m-auto sp-justify-between" style="padding: 0px; background-color: rgb(96, 48, 97); width: 100%; max-width: 100%;"><div id="sp-btf8dg" class="sp-el-col sp-w-full" style="width: calc(100% - 0px);"><style type="text/css"> #sp-btf8dg .sp-col-top .seedprod-shape-fill {fill: undefined;} #sp-btf8dg .sp-col-top svg {width: undefined%;height: undefinedpx;transform: translateX(-50%);} #sp-btf8dg .sp-col-bottom .seedprod-shape-fill {fill: undefined;} #sp-btf8dg .sp-col-bottom svg {width: undefined%;height: undefinedpx;transform: translateX(-50%);} </style><div class="sp-col-shape sp-col-top" style="z-index: 0;"><div></div></div><div class="sp-col-shape sp-col-bottom" style="z-index: 0;"><div></div></div><h1 id="sp-fonrhi" class="sp-css-target sp-el-block sp-headline-block-fonrhi sp-type-header" style="font-size: 32px; text-align: center; margin: 0px;"><span style="color: #ffffff;">Choose a Plan Now and </span><br><span style="color: #ffffff;">Secure Your Digital Marketing Success!</span></h1><div id="sp-button-parent-ovutop" class="sp-button-wrapper sp-el-block" style="margin: 0px; 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