Multichannel lifecycle marketing

<!DOCTYPE HTML> <html lang="en-US" id="html"> <head> <script> dataLayer = [{ 'memberLevel': 'non-member', 'loggedIn': 'logged-out', 'postType': 'improve', 'postAuthor':'Robert Allen', 'postTitle':'Multichannel lifecycle marketing', 'publishDate':'February 3, 2017', 'postDay':'03', 'postMonth':'02', 'postYear':'2017' }]; </script>  <style>.async-hide { opacity: 0 !important} </style>  <script type="text/javascript" src="//eu.fw-cdn.com/12729620/724420.js" chat="false"></script>  <script type="text/javascript" src="//cdn-4.convertexperiments.com/js/10041656-10042278.js"></script>   <script> window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); //gtag('config', 'UA-12852342-2'); //gtag('config', 'G-D2QZWX2E7K'); // Google Analytics 4 property gtag('config', 'G-K7Q9BGVSJD'); // 2nd Google Analytics 4 property </script>  <script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-QBL4');</script>  <meta charset="UTF-8"> <meta name="viewport" content="width=device-width, initial-scale=1, user-scalable=yes"> <link rel="shortcut icon" type="image/x-icon" href="https://www.smartinsights.com/wp-content/themes/smartinsights/favicon.ico"> <meta name='robots' content='index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1' />  <title>Multichannel lifecycle marketing | Smart Insights</title> <link rel="canonical" href="https://www.smartinsights.com/improve/multichannel-lifecycle-marketing/" /> <meta property="og:locale" content="en_US" /> <meta property="og:type" content="article" /> <meta property="og:title" content="Multichannel lifecycle marketing | Smart Insights" /> <meta property="og:description" content="Businesses that use a reactive, tactical approach to digital marketing communications may get some success thanks to the power of digital channels like search, social media and email marketing. But to scale your reach, maximise conversion and loyalty you need ….." /> <meta property="og:url" content="https://www.smartinsights.com/improve/multichannel-lifecycle-marketing/" /> <meta property="og:site_name" content="Smart Insights" /> <meta property="article:publisher" content="https://www.facebook.com/smartinsights" /> <meta property="article:modified_time" content="2017-02-03T16:39:43+00:00" /> <meta name="twitter:card" content="summary_large_image" /> <meta name="twitter:site" content="@smartinsights" /> <script type="application/ld+json" class="yoast-schema-graph">{"@context":"https://schema.org","@graph":[{"@type":"WebPage","@id":"https://www.smartinsights.com/improve/multichannel-lifecycle-marketing/","url":"https://www.smartinsights.com/improve/multichannel-lifecycle-marketing/","name":"Multichannel lifecycle marketing | Smart Insights","isPartOf":{"@id":"https://www.smartinsights.com/#website"},"datePublished":"2017-02-03T14:42:50+00:00","dateModified":"2017-02-03T16:39:43+00:00","breadcrumb":{"@id":"https://www.smartinsights.com/improve/multichannel-lifecycle-marketing/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https://www.smartinsights.com/improve/multichannel-lifecycle-marketing/"]}]},{"@type":"BreadcrumbList","@id":"https://www.smartinsights.com/improve/multichannel-lifecycle-marketing/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://www.smartinsights.com/"},{"@type":"ListItem","position":2,"name":"Improve","item":"https://www.smartinsights.com/improve/"},{"@type":"ListItem","position":3,"name":"Multichannel lifecycle marketing"}]},{"@type":"WebSite","@id":"https://www.smartinsights.com/#website","url":"https://www.smartinsights.com/","name":"Smart Insights","description":"Digital Marketing > The Marketing Strategy Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://www.smartinsights.com/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}</script>  <link rel='dns-prefetch' href='//cdn.jsdelivr.net' /> <link rel='dns-prefetch' href='//cdnjs.cloudflare.com' /> <link rel='dns-prefetch' href='//unpkg.com' /> <link rel="alternate" type="application/rss+xml" title="Smart Insights » Feed" href="https://www.smartinsights.com/feed/" /> <link rel="alternate" type="application/rss+xml" title="Smart Insights » Comments Feed" href="https://www.smartinsights.com/comments/feed/" /> <link rel='stylesheet' id='grassblade-css' href='https://www.smartinsights.com/wp-content/plugins/grassblade/css/styles.css' type='text/css' media='all' /> <link rel='stylesheet' id='grassblade-frontend-css' href='https://www.smartinsights.com/wp-content/plugins/grassblade/css/frontend-styles.css' type='text/css' media='all' /> <link rel='stylesheet' id='primers-front-css-css' href='https://www.smartinsights.com/wp-content/plugins/primers/controller/../css/front.css' type='text/css' media='all' /> <link rel='stylesheet' id='wpcw-frontend-css' href='https://www.smartinsights.com/wp-content/plugins/wp-courseware/css/wpcw_frontend.css' type='text/css' media='all' /> <style id='classic-theme-styles-inline-css' type='text/css'> /*! This file is auto-generated */ .wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none} </style> <style id='global-styles-inline-css' type='text/css'> :root{--wp--preset--aspect-ratio--square: 1;--wp--preset--aspect-ratio--4-3: 4/3;--wp--preset--aspect-ratio--3-4: 3/4;--wp--preset--aspect-ratio--3-2: 3/2;--wp--preset--aspect-ratio--2-3: 2/3;--wp--preset--aspect-ratio--16-9: 16/9;--wp--preset--aspect-ratio--9-16: 9/16;--wp--preset--color--black: #000000;--wp--preset--color--cyan-bluish-gray: #abb8c3;--wp--preset--color--white: #ffffff;--wp--preset--color--pale-pink: #f78da7;--wp--preset--color--vivid-red: #cf2e2e;--wp--preset--color--luminous-vivid-orange: #ff6900;--wp--preset--color--luminous-vivid-amber: #fcb900;--wp--preset--color--light-green-cyan: #7bdcb5;--wp--preset--color--vivid-green-cyan: #00d084;--wp--preset--color--pale-cyan-blue: #8ed1fc;--wp--preset--color--vivid-cyan-blue: #0693e3;--wp--preset--color--vivid-purple: #9b51e0;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple: linear-gradient(135deg,rgba(6,147,227,1) 0%,rgb(155,81,224) 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan: linear-gradient(135deg,rgb(122,220,180) 0%,rgb(0,208,130) 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange: linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red: linear-gradient(135deg,rgba(255,105,0,1) 0%,rgb(207,46,46) 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray: linear-gradient(135deg,rgb(238,238,238) 0%,rgb(169,184,195) 100%);--wp--preset--gradient--cool-to-warm-spectrum: linear-gradient(135deg,rgb(74,234,220) 0%,rgb(151,120,209) 20%,rgb(207,42,186) 40%,rgb(238,44,130) 60%,rgb(251,105,98) 80%,rgb(254,248,76) 100%);--wp--preset--gradient--blush-light-purple: linear-gradient(135deg,rgb(255,206,236) 0%,rgb(152,150,240) 100%);--wp--preset--gradient--blush-bordeaux: linear-gradient(135deg,rgb(254,205,165) 0%,rgb(254,45,45) 50%,rgb(107,0,62) 100%);--wp--preset--gradient--luminous-dusk: linear-gradient(135deg,rgb(255,203,112) 0%,rgb(199,81,192) 50%,rgb(65,88,208) 100%);--wp--preset--gradient--pale-ocean: linear-gradient(135deg,rgb(255,245,203) 0%,rgb(182,227,212) 50%,rgb(51,167,181) 100%);--wp--preset--gradient--electric-grass: linear-gradient(135deg,rgb(202,248,128) 0%,rgb(113,206,126) 100%);--wp--preset--gradient--midnight: linear-gradient(135deg,rgb(2,3,129) 0%,rgb(40,116,252) 100%);--wp--preset--font-size--small: 13px;--wp--preset--font-size--medium: 20px;--wp--preset--font-size--large: 36px;--wp--preset--font-size--x-large: 42px;--wp--preset--spacing--20: 0.44rem;--wp--preset--spacing--30: 0.67rem;--wp--preset--spacing--40: 1rem;--wp--preset--spacing--50: 1.5rem;--wp--preset--spacing--60: 2.25rem;--wp--preset--spacing--70: 3.38rem;--wp--preset--spacing--80: 5.06rem;--wp--preset--shadow--natural: 6px 6px 9px rgba(0, 0, 0, 0.2);--wp--preset--shadow--deep: 12px 12px 50px rgba(0, 0, 0, 0.4);--wp--preset--shadow--sharp: 6px 6px 0px rgba(0, 0, 0, 0.2);--wp--preset--shadow--outlined: 6px 6px 0px -3px rgba(255, 255, 255, 1), 6px 6px rgba(0, 0, 0, 1);--wp--preset--shadow--crisp: 6px 6px 0px rgba(0, 0, 0, 1);}:where(.is-layout-flex){gap: 0.5em;}:where(.is-layout-grid){gap: 0.5em;}body .is-layout-flex{display: flex;}.is-layout-flex{flex-wrap: wrap;align-items: center;}.is-layout-flex > :is(*, div){margin: 0;}body .is-layout-grid{display: grid;}.is-layout-grid > :is(*, div){margin: 0;}:where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;}:where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;}.has-black-color{color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color: var(--wp--preset--color--white) !important;}.has-pale-pink-color{color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color: var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color: var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color: var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color: var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color: var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background: var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background: var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background: var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background: var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background: var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background: var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background: var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background: var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background: var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background: var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size: var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size: var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size: var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size: var(--wp--preset--font-size--x-large) !important;} :where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;} :where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;} :root :where(.wp-block-pullquote){font-size: 1.5em;line-height: 1.6;} </style> <link rel='stylesheet' id='arve-pro-css' href='https://www.smartinsights.com/wp-content/plugins/arve-pro/build/main.css' type='text/css' media='all' /> <link rel='stylesheet' id='arve-css' href='https://www.smartinsights.com/wp-content/plugins/advanced-responsive-video-embedder/build/main.css' type='text/css' media='all' /> <link rel='stylesheet' id='uncannyowl-learndash-toolkit-free-css' href='https://www.smartinsights.com/wp-content/plugins/uncanny-learndash-toolkit/src/assets/frontend/dist/bundle.min.css' type='text/css' media='all' /> <link rel='stylesheet' id='ultp-frontend-css' href='https://www.smartinsights.com/wp-content/plugins/uncanny-toolkit-pro/src/assets/dist/frontend/bundle.min.css' type='text/css' media='all' /> <link rel='stylesheet' id='learndash_quiz_front_css-css' href='//www.smartinsights.com/wp-content/plugins/sfwd-lms/themes/legacy/templates/learndash_quiz_front.min.css' type='text/css' media='all' /> <link rel='stylesheet' id='learndash_style-css' href='//www.smartinsights.com/wp-content/plugins/sfwd-lms/assets/css/style.min.css' type='text/css' media='all' /> <link rel='stylesheet' id='dashicons-css' href='https://www.smartinsights.com/wp-includes/css/dashicons.min.css' type='text/css' media='all' /> <link rel='stylesheet' id='learndash-css' href='//www.smartinsights.com/wp-content/plugins/sfwd-lms/src/assets/dist/css/styles.css' type='text/css' media='all' /> <link rel='stylesheet' id='sfwd_front_css-css' href='//www.smartinsights.com/wp-content/plugins/sfwd-lms/assets/css/front.min.css' type='text/css' media='all' /> <link rel='stylesheet' id='jquery-dropdown-css-css' href='//www.smartinsights.com/wp-content/plugins/sfwd-lms/assets/css/jquery.dropdown.min.css' type='text/css' media='all' /> <link rel='stylesheet' id='learndash_pager_css-css' href='//www.smartinsights.com/wp-content/plugins/sfwd-lms/themes/legacy/templates/learndash_pager.min.css' type='text/css' media='all' /> <link rel='stylesheet' id='learndash_template_style_css-css' href='//www.smartinsights.com/wp-content/plugins/sfwd-lms/themes/legacy/templates/learndash_template_style.min.css' type='text/css' media='all' /> <link rel='stylesheet' id='learndash_lesson_video-css' href='//www.smartinsights.com/wp-content/plugins/sfwd-lms/themes/legacy/templates/learndash_lesson_video.min.css' type='text/css' media='all' /> <link rel='stylesheet' id='site-reviews-css' href='https://www.smartinsights.com/wp-content/plugins/site-reviews/assets/styles/default.css' type='text/css' media='all' /> <style id='site-reviews-inline-css' type='text/css'> :root{--glsr-star-empty:url(https://www.smartinsights.com/wp-content/plugins/site-reviews/assets/images/stars/default/star-empty.svg);--glsr-star-error:url(https://www.smartinsights.com/wp-content/plugins/site-reviews/assets/images/stars/default/star-error.svg);--glsr-star-full:url(https://www.smartinsights.com/wp-content/plugins/site-reviews/assets/images/stars/default/star-full.svg);--glsr-star-half:url(https://www.smartinsights.com/wp-content/plugins/site-reviews/assets/images/stars/default/star-half.svg)} [data-stars=default] .glsr-rating-empty{background-image:var(--glsr-star-empty)}[data-stars=default] .glsr-rating-half{background-image:var(--glsr-star-half)}[data-stars=default] .glsr-rating-full{background-image:var(--glsr-star-full)} </style> <link rel='stylesheet' id='site-reviews-themes-css' href='https://www.smartinsights.com/wp-content/plugins/site-reviews-themes/assets/site-reviews-themes.css' type='text/css' media='all' /> <link rel='stylesheet' id='aug2019promoBanner-css' href='https://www.smartinsights.com/wp-content/themes/smartinsights/lib/css/aug2019promo-banner.css' type='text/css' media='all' /> <link rel='stylesheet' id='popupsCSS-css' href='https://www.smartinsights.com/wp-content/themes/smartinsights/lib/css/popups.css' type='text/css' media='all' /> <link rel='stylesheet' id='basecss-css' href='https://www.smartinsights.com/wp-content/themes/smartinsights/lib/css/smartinsights.min.css' type='text/css' media='all' /> <link rel='stylesheet' id='siHeaderNav-css' href='https://www.smartinsights.com/wp-content/themes/smartinsights/lib/css/main-header-2020.css' type='text/css' media='all' /> <link rel='stylesheet' id='siSmartbar-css' href='https://www.smartinsights.com/wp-content/themes/smartinsights/lib/css/smartbar.css' type='text/css' media='all' /> <link rel='stylesheet' id='printcss-css' href='https://www.smartinsights.com/wp-content/themes/smartinsights/lib/css/print.css' type='text/css' media='print' /> <link rel='stylesheet' id='siFooter-css' href='https://www.smartinsights.com/wp-content/themes/smartinsights/lib/css/si-footer.css' type='text/css' media='all' /> <link rel='stylesheet' id='selectCss-css' href='https://www.smartinsights.com/wp-content/themes/smartinsights/lib/css/jquery.selectbox.min.css' type='text/css' media='all' /> <link rel='stylesheet' id='easyCss-css' href='https://www.smartinsights.com/wp-content/themes/smartinsights/lib/css/easydropdown.min.css' type='text/css' media='all' /> <link rel='stylesheet' id='owlcarouselcss-css' href='https://www.smartinsights.com/wp-content/themes/smartinsights/lib/css/owl.carousel.css' type='text/css' media='all' /> <link rel='stylesheet' id='guidecard-css' href='https://www.smartinsights.com/wp-content/themes/smartinsights/lib/css/guide-card.css' type='text/css' media='all' /> <link rel='stylesheet' id='toolkitsTwentyTwentyOne-css' href='https://www.smartinsights.com/wp-content/themes/smartinsights/lib/css/toolkits-2021.css' type='text/css' media='all' /> <link rel='stylesheet' id='SocialMediaCSS-css' href='https://www.smartinsights.com/wp-content/themes/smartinsights/lib/css/social-media.css' type='text/css' media='all' /> <link rel='stylesheet' id='animate-library-css' href='https://www.smartinsights.com/wp-content/themes/smartinsights/lib/css/animate.min.css' type='text/css' media='all' /> <link rel='stylesheet' id='imBMComparisonCSS-css' href='https://www.smartinsights.com/wp-content/themes/smartinsights/lib/css/im-bm-comparison.css' type='text/css' media='all' /> <link rel='stylesheet' id='tablepress-default-css' href='https://www.smartinsights.com/wp-content/tablepress-combined.min.css' type='text/css' media='all' /> <script type="text/javascript" src="https://www.smartinsights.com/wp-includes/js/jquery/jquery.min.js" id="jquery-core-js"></script> <script type="text/javascript" src="https://www.smartinsights.com/wp-includes/js/jquery/jquery-migrate.min.js" id="jquery-migrate-js"></script> <script type="text/javascript" id="gb-user-profile-js-extra"> /* <![CDATA[ */ var gb_profile = {"date":"Date","score":"Score","status":"Status","timespent":"Timespent","quiz_report":"Quiz Report","completed":"Completed","attempted":"Attempted","passed":"Passed","failed":"Failed","in_progress":"In Progress","datatables_language":{"sEmptyTable":"No data available in table","sInfo":"Showing _START_ to _END_ of _TOTAL_ entries","sInfoEmpty":"Showing 0 to 0 of 0 entries","sInfoFiltered":"(filtered from _MAX_ total entries)","sInfoPostFix":"","sInfoThousands":",","sLengthMenu":"Show _MENU_ entries","sLoadingRecords":"Loading...","sProcessing":"Processing...","sSearch":"Search:","sZeroRecords":"No matching records found","oPaginate":{"sFirst":"First","sLast":"Last","sNext":"Next","sPrevious":"Previous"},"oAria":{"sSortAscending":": activate to sort column ascending","sSortDescending":": activate to sort column descending"}},"plugin_dir_url":"https:\/\/www.smartinsights.com\/wp-content\/plugins\/grassblade"}; /* ]]> */ </script> <script type="text/javascript" src="https://www.smartinsights.com/wp-content/plugins/grassblade/addons/user_report/js/script.js" id="gb-user-profile-js"></script> <script type="text/javascript" id="primers-front-js-js-extra"> /* <![CDATA[ */ var pri_front_ajax = {"ajax_url":"\/wp-content\/themes\/smartinsights\/front-end-ajax.php","ajax_nonce":"f478794351"}; /* ]]> */ </script> <script type="text/javascript" src="https://www.smartinsights.com/wp-content/plugins/primers/controller/../js/front.js" id="primers-front-js-js"></script> <script type="text/javascript" src="https://www.smartinsights.com/wp-content/plugins/wp-courseware/ext/countdown/jquery.plugin.min.js" id="wpcw-countdown-plugin-js"></script> <script type="text/javascript" src="https://www.smartinsights.com/wp-content/plugins/wp-courseware/ext/countdown/jquery.countdown.min.js" id="wpcw-countdown-js"></script> <script type="text/javascript" src="https://www.smartinsights.com/wp-content/plugins/wp-courseware/js/jquery.form.js" id="wpcw-jquery-form-js"></script> <script type="text/javascript" id="wpcw-frontend-js-extra"> /* <![CDATA[ */ var wpcw_js_consts_fe = {"ajaxurl":"\/wp-content\/themes\/smartinsights\/front-end-ajax.php","enrollment_nonce":"bcf6f68931","progress_nonce":"475c7a0ccf","str_uploading":"Uploading:","str_quiz_all_fields":"Please provide an answer for all of the questions on this page.","timer_units_hrs":"hrs","timer_units_mins":"mins","timer_units_secs":"secs"}; /* ]]> */ </script> <script type="text/javascript" src="https://www.smartinsights.com/wp-content/plugins/wp-courseware/js/wpcw_front.js" id="wpcw-frontend-js"></script> <script type="text/javascript" src="https://www.smartinsights.com/wp-content/plugins/stop-user-enumeration/frontend/js/frontend.js" id="stop-user-enumeration-js" defer="defer" data-wp-strategy="defer"></script> <script type="text/javascript" id="uncannyowl-learndash-toolkit-free-js-extra"> /* <![CDATA[ */ var UncannyToolkit = {"ajax":{"url":"https:\/\/www.smartinsights.com\/wp-admin\/admin-ajax.php","nonce":"5a4458ea71"},"integrity":{"shouldPreventConcurrentLogin":false},"i18n":{"dismiss":"Dismiss","preventConcurrentLogin":"Your account has exceeded maximum concurrent login number.","error":{"generic":"Something went wrong. Please, try again"}},"modals":[]}; /* ]]> */ </script> <script type="text/javascript" src="https://www.smartinsights.com/wp-content/plugins/uncanny-learndash-toolkit/src/assets/frontend/dist/bundle.min.js" id="uncannyowl-learndash-toolkit-free-js"></script> <script type="text/javascript" id="ultp-frontend-js-extra"> /* <![CDATA[ */ var UncannyToolkitPro = {"restURL":"https:\/\/www.smartinsights.com\/wp-json\/uo_toolkit\/v1\/","nonce":"7488ce5e84"}; /* ]]> */ </script> <script type="text/javascript" src="https://www.smartinsights.com/wp-content/plugins/uncanny-toolkit-pro/src/assets/dist/frontend/bundle.min.js" id="ultp-frontend-js"></script> <script type="text/javascript" id="si-download-tracking-ajax-handle-js-extra"> /* <![CDATA[ */ var si_download_tracking_ajax_script = {"ajaxurl":"\/wp-content\/themes\/smartinsights\/front-end-ajax.php"}; /* ]]> */ </script> <script type="text/javascript" src="https://www.smartinsights.com/wp-content/themes/smartinsights/js/si_download_tracker.js" id="si-download-tracking-ajax-handle-js"></script> <script type="text/javascript" src="https://www.smartinsights.com/wp-content/themes/smartinsights/includes/cookiebar/jquery.cookieBar.js" id="cookiebar_js-js"></script> <script type="text/javascript" src="https://www.smartinsights.com/wp-content/themes/smartinsights/includes/cookiebar/jquery.infieldlabel.min.js" id="cookiebar_label_js-js"></script> <script type="text/javascript" src="https://www.smartinsights.com/wp-content/themes/smartinsights/lib/js/modernizr.custom.min.js" id="modernizr-js"></script> <script type="text/javascript" src="https://www.smartinsights.com/wp-content/themes/smartinsights/lib/js/fastclick.min.js" id="fastclick-js"></script> <script type="text/javascript" src="https://www.smartinsights.com/wp-content/themes/smartinsights/lib/js/smartinsights.min.js" id="smartinsights-js"></script> <script type="text/javascript" src="https://www.smartinsights.com/wp-content/themes/smartinsights/js/jquery.selectbox-0.2.min.js" id="jquerySelect-js"></script> <script type="text/javascript" src="https://www.smartinsights.com/wp-content/themes/smartinsights/lib/js/waypoints.min.js" id="waypoints-js"></script> <script type="text/javascript" src="https://www.smartinsights.com/wp-content/themes/smartinsights/js/jquery.easydropdown.min.js" id="easydropdown-js"></script> <script type="text/javascript" src="https://www.smartinsights.com/wp-content/themes/smartinsights/lib/js/bootstrap.min.js" id="bootstrap-js"></script> <script type="text/javascript" src="https://www.smartinsights.com/wp-content/themes/smartinsights/js/owl.carousel.min.js" id="owlCarousel-js"></script> <script type="text/javascript" src="https://cdnjs.cloudflare.com/ajax/libs/algoliasearch/3.35.0/algoliasearch.min.js" id="incAlgoliaJS-js"></script> <script type="text/javascript" src="https://unpkg.com/vue@2.4.2/dist/vue.min.js" id="incVueJS-js"></script> <script type="text/javascript" src="https://cdnjs.cloudflare.com/ajax/libs/moment.js/2.18.1/moment.min.js" id="incMomentJS-js"></script> <script type="text/javascript" id="grassblade-js-extra"> /* <![CDATA[ */ var gb_data = {"plugin_dir_url":"https:\/\/www.smartinsights.com\/wp-content\/plugins\/grassblade\/","is_admin":"","is_guest":"1","ajax_url":"https:\/\/www.smartinsights.com\/wp-admin\/admin-ajax.php","post_id":"83826","lrs_exists":"1","completion_tracking_enabled":"","post_completion":"","lang":{"confirm_reset_learner_progress":"Are you sure you want to reset progress on this content for all learners?","S.No.":"S.No.","User":"User","Email":"Email","Video":"Video","Length":"Length","Attempts":"Attempts","Timespent":"Timespent","Heatmap":"Heatmap","Completed %":"Completed %","Not Watched":"Not Watched","Type":"Type","Percentage Watched":"Percentage Watched","Select All":"Select All","Select None":"Select None","Loading...":"Loading...","No data.":"No data.","Content":"Content","Date":"Date","Student Score %":"Student Score %","Group Avg":"Group Avg","Global Avg":"Global Avg","Time Spent":"Time Spent"},"labels":{"content_passed_message":"Congratulations! You have successfully %s the content.","content_failed_message":"You did not pass.","content_getting_result":"Getting your Result ...","passed":"Passed","failed":"Failed","completed":"Completed"}}; /* ]]> */ </script> <script type="text/javascript" src="https://www.smartinsights.com/wp-content/plugins/grassblade/js/script.js" id="grassblade-js"></script> <link rel="https://api.w.org/" href="https://www.smartinsights.com/wp-json/" /><link rel="EditURI" type="application/rsd+xml" title="RSD" href="https://www.smartinsights.com/xmlrpc.php?rsd" /> <link rel='shortlink' href='https://www.smartinsights.com/?p=83826' /> <link rel="alternate" title="oEmbed (JSON)" type="application/json+oembed" href="https://www.smartinsights.com/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fwww.smartinsights.com%2Fimprove%2Fmultichannel-lifecycle-marketing%2F" /> <link rel="alternate" title="oEmbed (XML)" type="text/xml+oembed" href="https://www.smartinsights.com/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fwww.smartinsights.com%2Fimprove%2Fmultichannel-lifecycle-marketing%2F&format=xml" /> <style type="text/css" id="wp-custom-css"> /* Welcome to Custom CSS! CSS (Cascading Style Sheets) is a kind of code that tells the browser how to render a web page. You may delete these comments and get started with your customizations. By default, your stylesheet will be loaded after the theme stylesheets, which means that your rules can take precedence and override the theme CSS rules. Just write here what you want to change, you don't need to copy all your theme's stylesheet content. */ .image-border-grey { border: #b9b9b9 solid 1px; } </style>  <script> (function(h,o,t,j,a,r){ h.hj=h.hj||function(){(h.hj.q=h.hj.q||[]).push(arguments)}; h._hjSettings={hjid:66040,hjsv:5}; a=o.getElementsByTagName('head')[0]; r=o.createElement('script');r.async=1; r.src=t+h._hjSettings.hjid+j+h._hjSettings.hjsv; a.appendChild(r); })(window,document,'//static.hotjar.com/c/hotjar-','.js?sv='); </script>  </head> <body class="improve-template-default single single-improve postid-83826 hidesearch">  <noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-QBL4" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>  <div id="smart-bar" class="anon"> <div class="s_wrapper"> <p><a href="https://www.smartinsights.com/membership/black-friday/" onClick="ga('send', 'event', 'BF2023 promo smartbar', 'Clicked', 'BF2023 promo smartbar', 1);" data-wpel-link="internal">BLACK FRIDAY SALE - up to 57% off memberships for a limited time!</a></p> </div> </div> <div id="si_2020_header"> <div class="nav-container s_wrapper"> <a href="/" id="si_2020_logo" data-wpel-link="internal"> <img src="https://www.smartinsights.com/wp-content/themes/smartinsights/images/smart/logo/si-logo-black.png" data-no-lazy="1" scale="0" alt="Smart Insights logo"> </a> <a id="mob_but" href="#"><span></span><span></span><span></span></a> <nav id="si_2020_nav_container" class="out"> <ul id="si_2020_nav" class="out" > <li class="si_2020_sub"><a class="first_nav" data-id="resources" href="/digital-marketing-advice/" data-wpel-link="internal">Resources</a> <ul class="sub_menu out" data-id="resources"> <li class="back_nav"><a href="" data-wpel-link="internal">Back <span class="ion-chevron-right"></span></a></li> <li><a href="/insights/free-membership/" data-wpel-link="internal">Free Guides and Templates</a></li> <li><a href="/digital-marketing-advice/" data-wpel-link="internal">Resource Library</a></li> <li><a href="/improve/digital-marketing-strategy-planning-toolkit/" data-wpel-link="internal">Digital Marketing Strategy Toolkit</a></li> <li><a href="/improve/marketing-strategy-planning/" data-wpel-link="internal">Marketing Strategy Toolkit</a></li> <li><a href="/improve/social-media-marketing-toolkit/" data-wpel-link="internal">Social Media Marketing Toolkit</a></li> <li><a href="/improve/digital-transformation-toolkit/" data-wpel-link="internal">Digital Transformation Toolkit</a></li> <li><a href="/improve/marketing-campaign-planning-toolkit/" data-wpel-link="internal">Campaign Planning Toolkit</a></li> <li><a href="/membership/toolkits-overview/" data-wpel-link="internal">All Toolkits</a></li> <li><a href="/blog/" data-wpel-link="internal">Blog</a></li> </ul> </li> <li class="si_2020_sub"><a class="first_nav" data-id="membership" href="/membership/business-membership-benefits/" data-wpel-link="internal">Membership</a> <ul class="sub_menu out" data-id="membership"> <li class="back_nav"><a href="" data-wpel-link="internal">Back <span class="ion-chevron-right"></span></a></li> <li><a href="/membership/e-membership/" data-wpel-link="internal">For Individuals</a></li> <li><a href="/membership/business-membership-benefits/" data-wpel-link="internal">For Business</a></li>    <li><a href="/membership/membership-pricing/" data-wpel-link="internal">Membership Pricing</a></li> <li><a href="/content-partnership-enquiry/" data-wpel-link="internal">Advertising</a></li> <li><a href="/insights/race-marketing-consultation/" data-wpel-link="internal">Get a Free RACE Consultation</a></li> </ul> </li>               <li class="si_2020_sub"><a class="first_nav" data-id="skillsforgrowth" href="/membership/tools/" data-wpel-link="internal">Tools for Growth</a> <ul class="sub_menu out" data-id="skillsforgrowth"> <li class="back_nav"><a href="" data-wpel-link="internal">Back <span class="ion-chevron-right"></span></a></li> <li><a data-id="skillsforgrowth" href="/race-planning-framework/" data-wpel-link="internal">RACE Growth System</a></li> <li><a data-id="skillsforgrowth" href="/digital-marketing-advice/" data-wpel-link="internal">Apply Marketing Best Practice</a></li> <li><a data-id="skillsforgrowth" href="/content/learning-paths/" data-wpel-link="internal">Upskill with Learning Paths</a></li> <li><a data-id="skillsforgrowth" href="/quick-wins/" data-wpel-link="internal">Digital Marketing Quick Wins</a></li> <li><a data-id="skillsforgrowth" href="/capability-grader/" data-wpel-link="internal">Marketing Capability Grader</a></li> <li><a data-id="skillsforgrowth" href="/personalized-learning-plan/" data-wpel-link="internal">Personalized Learning Plan</a></li> <li><a data-id="skillsforgrowth" href="/membership/tools/" data-wpel-link="internal">All Tools</a></li> </ul> </li> <li class="si_2020_sub"><a class="first_nav" data-id="about" href="/about/" data-wpel-link="internal">About Us</a> <ul class="sub_menu out" data-id="about"> <li class="back_nav"><a href="" data-wpel-link="internal">Back <span class="ion-chevron-right"></span></a></li> <li><a href="/about/" data-wpel-link="internal">About Us</a></li> <li><a href="/contact-us/" data-wpel-link="internal">Contact Us</a></li> <li><a href="/insights/race-marketing-consultation/" data-wpel-link="internal">Get a Free RACE Consultation</a></li> </ul> </li> <li><a href="/si-login" data-wpel-link="internal">Login</a></li> <li class="mob_hide"><a href="/membership/basic-letter/" data-wpel-link="internal">Become a Free Member</a></li> <li id="search-icon"><a data-id="search" href="/search/?q=RACE" data-wpel-link="internal"></a></li> <li id="search-text"><a data-id="search" href="/search/?q=RACE" data-wpel-link="internal">Search</a></li> <span class="clear"></span> </ul> </nav> <span class="clear"></span> </div> </div> <script type="text/javascript"> jQuery(document).ready(function($) { var back_nav = jQuery('.back_nav'); var sub_menu = jQuery('.sub_menu'); var first_nav = jQuery('.first_nav'); var mob_but = jQuery('#mob_but'); var si_2020_nav_container = jQuery('#si_2020_nav_container'); back_nav.on('click', function(event) { event.preventDefault(); sub_menu.addClass('out'); }); first_nav.on('click', function(event) { if (jQuery(window).width() <= 999) { event.preventDefault(); mythis = jQuery(this); thisid = mythis.attr('data-id'); sub_menu.addClass('out'); jQuery('.sub_menu[data-id="'+thisid+'"]').removeClass('out'); } }); mob_but.on('click', function(event) { event.preventDefault(); mob_but.toggleClass('out'); jQuery('#si_2020_nav').toggleClass('out'); jQuery('#si_2020_nav_container').toggleClass('out'); }); if (jQuery(window).width() >= 1000) { jQuery("ul.sub_menu").hover( function(){ // Mouse Over jQuery(this).parent().addClass("highlighted"); }, function(){ // Mouse Out jQuery(this).parent().removeClass("highlighted"); } ); } }); </script> <style> html{ margin-top:0px!important; } </style> <div class="smart" id="improve"> <div id="improve_header"> <div class="s_wrapper"> <h1>Multichannel lifecycle marketing Toolkit</h1> </div> </div> <div class="bm-toolkits-only-background"> <div class="s_wrapper" id="main"> <h2>Use lifecycle marketing planning to improve the effectiveness and efficiency of your multi-channel communications</h2> <h3>Take a more strategic approach to customer acquisition, conversion and retention communications with our Lifecycle marketing toolkit</h3> <div class="s_block twothree"> <p>Businesses that use a reactive, tactical approach to digital marketing communications may get some success thanks to the power of digital channels like search, social media and email marketing. But to scale your reach, maximise conversion and loyalty you need a more strategic approach integrating communications from different channels. Our lifecycle marketing resources will help you follow this more joined-up approach.</p> </div> <div class="s_block three last"> <div class="image_surround"> <img src="https://www.smartinsights.com/wp-content/uploads/2016/04/Screen-Shot-2016-04-11-at-10.41.03.png" alt="Marketing excellence diagram"> <p>Using our proven system is a surefire way to grow your profits quickly.</p> </div> </div> <span class="clear"></span> </div> </div> <div class="band yellow"> <div class="s_wrapper"> <div class="text-center badge-circle"> <img class="badge" src="https://www.smartinsights.com/wp-content/themes/smartinsights/images/smart/icons/membership-basic-large.png" alt="Free membership icon"> </div> <header> <p class="h1 text-center">Start improving now with our Free Membership</p> <p class="text-center">Improve your knowledge of Multichannel lifecycle marketing with our Free guide Free digital marketing maturity benchmarking templates today</p> </header> <div class="s_block twothree"> <ul> <li>Use our visual benchmark to rate your comms and get recommendations of improvement</li><li>Take an in-depth assessment across the full lifecycle </li><li>Start a plan with our free digital marketing template</li> </ul> <p><strong>PLUS:</strong> with our FREE membership, you'll also <strong>get access to these bonus resources;</strong></p> <ul> <li>15+ free guides and templates to get you started</li> <li>Benchmark your current capability across 10 other essential areas of marketing in our assessment tool</li> <li>Join a community of over a million marketers</li> </ul> <form action="/insights/free-membership/" method="get" id="basic_signup"> <input type="email" name="om_email" placeholder="Email Address"> <input type="submit" value="Get instant access to our free guides and templates"> <a data-login="" href="" data-wpel-link="internal">Already a Free member? Login here</a> </form> </div> <div class="s_block three last"> <div class="basic_card"> <div class="basic_card_header"> <img src="https://www.smartinsights.com/wp-content/themes/smartinsights/images/smart/icons/member_levels/badge_basic.png" alt="Free membership badge icon"> Free Membership is required<span class="free-circle">FREE</span> </div> <div class="basic_card_content"> <img src="https://www.smartinsights.com/wp-content/uploads/2021/12/Free-digital-marketing-maturty-benchmarking-templates-Guide-Cover-Creator.png" alt="Guide cover image"> </div> </div> </div> <span class="clear"></span> </div> </div> <div class="s_wrapper" id="lower_section"> <p class="h2 text-center"><strong>Create a winning Multichannel lifecycle marketing strategy</strong></p> <p class="text-center">Our comprehensive Multichannel lifecycle marketing toolkit, trusted by thousands of marketers and companies of all sizes and in over 170 countries, gives you everything you need to create, launch and refine a winning strategy. All in one, easy to access place.</p> <div class="s_block twothree"> <p>Acquisition, conversion and retention are the lifeblood of most businesses, so, in larger businesses they warrant a planned, insight-driven process to make them as effective as possible. Yet often, they don鈥檛 get the attention that they deserve if marketers are too involved with the tactical details of individual channels.</p> <p>Our lifecycle marketing toolkit gives you structured guides and templates focusing specifically on acquisition, conversion or retention so that members can drill-down to create an effective comms plan focusing on just one of these activities.</p> <p>In our lifecycle marketing toolkit聽advice includes:</p> <ul> <li>How to create a customer acquisition plan and conversion-based budget</li> <li>How to set up a structured testing programme for conversion rate optimization</li> <li>How to create a customer retention plan</li> <li>How to use advanced email marketing techniques such as onboarding and engagement</li> </ul> </div> <div class="s_block three last"> <div class="image_surround2"> <img src="https://www.smartinsights.com/wp-content/themes/smartinsights/images/improve_circle.png" alt="Opportunity Stratgey & Action diagram"> <p>Armed with our Multichannel lifecycle marketing Toolkit, the world's top marketers use our unique approach to develop winning Multichannel lifecycle marketing strategies.</p> </div> </div> <span class="clear"></span> </div> </div> <div id="si_resource_listing" class="smart"> <div class="band blue"> <div class="s_wrapper"> <div class="guide_bottom_panel"> <p class="h1">How do I get the Multichannel lifecycle marketing Toolkit?</p> <p class="white">You need to be a Professional member to get full access to this toolkit.</p> <div class="text-center"> <a class="button" href="/membership/business-membership-benefits/" data-wpel-link="internal">LEARN MORE ABOUT PROFESSIONAL MEMBERSHIP</a> </div> <div class="text-center"> <a data-login="" href="" data-wpel-link="internal">Already a Professional member? Login here</a> <p class="white2">...or take a look at what's included in this Toolkit</p> </div> <div id="improve_resource_listing" class="listing"> <guide-card v-for="guide in results" v-if="guide.guide_level_legacy_1 == 'basic'" :resource="guide"></guide-card> <guide-card v-for="guide in results" v-if="guide.guide_level_legacy_1 != 'basic'" :resource="guide"></guide-card> </div> <span class="clear"></span> </div> </div> </div> </div> <section class="smart home" id="home_trusted_banner"> <div class="s_wrapper"> <h2>Trusted by marketers all over the world</h2> <p>Since 2009 our toolkits have helped thousands of marketers in over 170 countries to hit - and exceed - their targets.<br>Will you be next?</p> <img src="https://www.smartinsights.com/wp-content/themes/smartinsights/images/smart/home/globe.svg" alt="Globe illustration"> </div> </section> <section class="smart home" id="home_brand_banner"> <div class="s_wrapper"> <img class="brand_strip" src="https://www.smartinsights.com/wp-content/themes/smartinsights/images/smart/partners/client-logos-x2.png" alt="Smart Insight partner logos"> <p>...plus over 165,000 consultants, agencies, entrepreneurs and SMB's in over 170 countries.</p> </div> </section> <section class="smart home" id="home_testimonials_banner"> <div class="s_wrapper flex"> <div class="s_block"> <div class="home_testimonial"> <span class="pin yellow"></span> <p class="h3">Get better results</p> <div class="quote_footer_container"> <p class="quote">"A goldmine of digital information on digital marketing that can help you get better results"</p> <div class="footer"> <img class="avatar" src="https://www.smartinsights.com/wp-content/themes/smartinsights/images/smart/testimonials/honeywell-andrew.jpg" alt="Andrew Topliffe"> <p class="name">Andrew Topliffe</p> <p class="position">Digital Marketing CoE Leader</p> <hr> <img class="logo" src="https://www.smartinsights.com/wp-content/themes/smartinsights/images/smart/testimonials/home_honeywell.png" alt="Honeywell logo"> </div> </div> </div> </div> <div class="s_block"> <div class="home_testimonial"> <span class="pin red"></span> <p class="h3">Make your job easier</p> <div class="quote_footer_container"> <p class="quote">"I'd recommend signing up to Smart Insights for a suite of useful tools<br> from planning templates to strategy docs and a variety of other guides to make your job easier."</p> <div class="footer"> <img class="avatar" src="https://www.smartinsights.com/wp-content/themes/smartinsights/images/smart/testimonials/weather-channel-daisy.png" alt="Daisy Seymour"> <p class="name">Daisy Seymour</p> <p class="position">Marketing Director</p> <hr> <img class="logo" src="https://www.smartinsights.com/wp-content/themes/smartinsights/images/smart/testimonials/home_weather.png" alt="Weather Channel logo"> </div> </div> </div> </div> <div class="s_block"> <div class="home_testimonial"> <span class="pin green"></span> <p class="h3">Tenfold improvement</p> <div class="quote_footer_container"> <p class="quote">It's my digital marketing go-to Bible Tenfold improvements in digital marketing results."</p> <div class="footer"> <img class="avatar" src="https://www.smartinsights.com/wp-content/themes/smartinsights/images/smart/testimonials/oneills-pat.png" alt="Patricia Goldsmith"> <p class="name">Patricia Goldsmith</p> <p class="position">Director</p> <hr> <img class="logo" src="https://www.smartinsights.com/wp-content/themes/smartinsights/images/smart/testimonials/home_oneills.png" alt="O'Neills logo"> </div> </div> </div> </div> <span class="clear"></span> </div> </section> <div class="globe-trusted-learn-more text-center"> <a href="/membership/business-membership-benefits/" data-wpel-link="internal">Learn more about Professional membership</a> </div> <div id="si_lightbox"> <div id="si_login_popup"> <div id="si_login_popup_header"> <img src="https://www.smartinsights.com/images/si-logo.svg" data-no-lazy="1" alt="Smart insights logo"> </div> <form name="loginform" id="loginform" action="https://www.smartinsights.com/si-login/" method="post"><p class="login-username"> <label for="user_login">Username or Email Address</label> <input type="text" name="log" id="user_login" autocomplete="username" class="input" value="" size="20" /> </p><p class="login-password"> <label for="user_pass">Password</label> <input type="password" name="pwd" id="user_pass" autocomplete="current-password" spellcheck="false" class="input" value="" size="20" /> </p><p class="login-remember"><label><input name="rememberme" type="checkbox" id="rememberme" value="forever" /> Remember Me</label></p><p class="login-submit"> <input type="submit" name="wp-submit" id="wp-submit" class="button button-primary" value="Log In" /> <input type="hidden" name="redirect_to" value="/members/home" /> </p></form> <a href="#" class="close">CLOSE</a> </div> </div> <script type="text/javascript"> jQuery(document).ready(function($) { jQuery('a[data-login]').on('click', function(event) { event.preventDefault(); jQuery('#si_lightbox').toggle(); var redirect = jQuery(this).attr('data-redirect'); if (redirect && redirect != '') { jQuery('#si_login_popup').find('#loginform input[name="redirect_to"]').val(redirect); } else { jQuery('#si_login_popup').find('#loginform input[name="redirect_to"]').val(window.location.pathname); } jQuery('.login-remember').find('label').html('<input name="rememberme" type="checkbox" id="rememberme" value="forever"> Remember Me <a style="float:right" href="/si-login/?action=lostpassword"">Lost your password?</a>'); }); jQuery('#si_lightbox .close').on('click', function(event){ event.preventDefault(); jQuery('#si_lightbox').toggle(); }); }); </script> <script type="text/x-template" id="guidecard"> <li class="guide"> <a :href="'/guides/'+resource.post_name"> <div class="guide_card_header basic" v-if="resource.guide_level_legacy_1 == 'basic'"> <img src="https://www.smartinsights.com/wp-content/themes/smartinsights/images/smart/icons/member_levels/badge_basic.png" class="badge" alt="Free membership badge icon"> <span>Free Membership</span> </div> <div class="guide_card_header business" v-else-if="resource.guide_level_legacy_1 == 'individual'"> <img src="https://www.smartinsights.com/wp-content/themes/smartinsights/images/smart/icons/member_levels/badge_business.png" class="badge" alt="Business membership badge icon"> <span>All Paid Memberships</span> </div> <div class="guide_card_header business" v-else-if="resource.guide_level_legacy_1 == 'starter'"> <img src="https://www.smartinsights.com/wp-content/themes/smartinsights/images/smart/icons/member_levels/badge_business.png" class="badge" alt="Business membership badge icon"> <span>Starter or Pro Membership</span> </div> <div class="guide_card_header business" v-else-if="resource.guide_level_legacy_1 == 'business'"> <img src="https://www.smartinsights.com/wp-content/themes/smartinsights/images/smart/icons/member_levels/badge_business.png" class="badge" alt="Business membership badge icon"> <span>Professional Membership</span> </div> <img :src="'https://www.smartinsights.com/wp-content/themes/smartinsights/images/smart/guides/covers/'+resource.acf.related_toolkit[0].ID+'.svg'" class="cover" alt="Toolkit illustration"> <p class="h2" v-if="resource._highlightResult.post_title.value" v-html="resource._highlightResult.post_title.value"></p> <p class="h2" v-else v-html="resource.post_title"></p> <p class="toolkit">Part of the {{resource.acf.related_toolkit[0].toolkit_title}} Toolkit</p> <div class="but_2019 green">Learn More</div> </a> </li> </script> <script type="text/javascript"> var client = algoliasearch("W9J8MW8J4X", "1bfb3a3167ad8c2c85dc90b170375cc8"); Vue.component('guide-card', { template: '#guidecard', props:['resource'] }); var app = new Vue({ el: '#improve_resource_listing', data: { page : '', searchTerm : '', url : [], guideType : 'all', guideToolkit : '64379', guideMembership : 'all', guidePopular : 'guides_popular', results : false, result_count : 0, loading: false, buttontext : 'Load More', buttonDisabled : false, no_results : false }, created : function(){ this.url.push('acf.related_toolkit.ID:'+this.guideToolkit); this.fetchData(); }, methods : { buildUrl : function(){ this.page = 0; this.no_results = false; if (this.guideToolkit != 'all') { this.url.push('acf.related_toolkit.ID:'+this.guideToolkit); }; this.fetchData(); }, fetchData : function($filter){ var index = client.initIndex(this.guidePopular); index.search({ query: this.searchTerm, page: this.page, facetFilters: this.url }, function(err, content) { // this.checkNoResultsOrFull(content); this.results = content.hits; if (this.results == 0) { this.no_results = true; } this.result_count = content.nbHits; }.bind(this)); } } }); </script> <footer id="footer"> <div class="primary"> <div class="container"> <div class="row clearfix">  <div class="footer_col"><h5>Company</h5><div class="menu-footer-widget-1-container"><ul id="menu-footer-widget-1" class="menu"><li id="menu-item-116012" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-116012"><a href="/about/" data-wpel-link="internal">About</a></li> <li id="menu-item-116018" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-116018"><a href="/contact-us/" data-wpel-link="internal">Contact us</a></li> <li id="menu-item-116021" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-116021"><a href="/digital-marketing-strategy/digital-strategy-development/marketing-manifesto/" data-wpel-link="internal">Our manifesto</a></li> <li id="menu-item-116024" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-116024"><a href="/content-partnership-enquiry/" data-wpel-link="internal">Advertising</a></li> <li id="menu-item-116025" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-116025"><a href="/training/" data-wpel-link="internal">Training</a></li> <li id="menu-item-116027" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-116027"><a href="/consultancy/" data-wpel-link="internal">Consulting</a></li> </ul></div></div>  <div class="footer_col"><h5>Membership</h5><div class="menu-footer-widget-2-container"><ul id="menu-footer-widget-2" class="menu"><li id="menu-item-116030" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-116030"><a href="/membership/" data-wpel-link="internal">Member options</a></li> <li id="menu-item-116031" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-116031"><a href="/membership/membership-pricing/" data-wpel-link="internal">Member pricing</a></li> <li id="menu-item-116032" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-116032"><a href="/digital-marketing-advice/" data-wpel-link="internal">Member resources</a></li> <li id="menu-item-116033" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-116033"><a href="/support/faq/" data-wpel-link="internal">Support and FAQ</a></li> <li id="menu-item-116298" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-116298"><a href="/membership/e-membership/" data-wpel-link="internal">Premium membership</a></li> <li id="menu-item-116034" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-116034"><a href="/membership/team-membership-enquiry/" data-wpel-link="internal">Business membership</a></li> </ul></div></div>  <div class="footer_col"><h5>Resources</h5><div class="menu-footer-widget-3-container"><ul id="menu-footer-widget-3" class="menu"><li id="menu-item-116035" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-116035"><a href="/membership/basic-letter/" data-wpel-link="internal">Free resources</a></li> <li id="menu-item-116037" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-116037"><a href="/digital-marketing-advice/" data-wpel-link="internal">Premium resources</a></li> <li id="menu-item-116038" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-116038"><a href="/digital-marketing-advice/?resource=template" data-wpel-link="internal">Templates</a></li> <li id="menu-item-116039" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-116039"><a href="/digital-marketing-advice/?resource=ebook" data-wpel-link="internal">Ebooks</a></li> <li id="menu-item-116040" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-116040"><a href="/guides/digital-marketing-elearning/" data-wpel-link="internal">Elearning</a></li> <li id="menu-item-116041" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-116041"><a href="/quick-wins/" data-wpel-link="internal">Quick Wins</a></li> </ul></div></div>  <div class="footer_col"><h5>Strategy</h5><div class="menu-footer-widget-4-container"><ul id="menu-footer-widget-4" class="menu"><li id="menu-item-116042" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-116042"><a href="/improve/digital-marketing-strategy-planning-toolkit/" data-wpel-link="internal">Digital marketing strategy</a></li> <li id="menu-item-116043" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-116043"><a href="/improve/digital-transformation-toolkit/" data-wpel-link="internal">Digital transformation</a></li> <li id="menu-item-116044" class="menu-item menu-item-type-custom menu-item-object-custom current-menu-item menu-item-116044"><a href="/improve/multichannel-lifecycle-marketing/" aria-current="page" data-wpel-link="internal">Lifecycle marketing</a></li> <li id="menu-item-116046" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-116046"><a href="/improve/agency-growth-management-toolkit/" data-wpel-link="internal">Agency growth</a></li> <li id="menu-item-116047" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-116047"><a href="/improve/managing-digital-marketing-teams/" data-wpel-link="internal">Managing digital teams</a></li> <li id="menu-item-116048" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-116048"><a href="/guides/digital-marketing-strategy-guide-7-steps-to-success/" data-wpel-link="internal">RACE Planning framework</a></li> </ul></div></div>  <div class="footer_col"><h5>Hubs</h5><div class="menu-footer-widget-5-container"><ul id="menu-footer-widget-5" class="menu"><li id="menu-item-116050" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-116050"><a href="/improve/marketing-campaign-planning-toolkit/" data-wpel-link="internal">Campaign planning</a></li> <li id="menu-item-116051" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-116051"><a href="/improve/content-marketing-toolkit/" data-wpel-link="internal">Content marketing</a></li> <li id="menu-item-116053" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-116053"><a href="/improve/ecommerce-retail-digital-marketing/" data-wpel-link="internal">Ecommerce</a></li> <li id="menu-item-116054" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-116054"><a href="/improve/email-marketing-toolkit/" data-wpel-link="internal">Email marketing</a></li> <li id="menu-item-116055" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-116055"><a href="/improve/search-engine-optimisation-seo-toolkit/" data-wpel-link="internal">Search Engine Optimization</a></li> <li id="menu-item-116056" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-116056"><a href="/improve/social-media-marketing-toolkit/" data-wpel-link="internal">Social media marketing</a></li> <li id="menu-item-116057" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-116057"><a href="/improve/digital-experience-management-toolkit/" data-wpel-link="internal">User experience and CRO</a></li> </ul></div></div> </div> </div> </div> <div class="secondary"> <div class="container"> <div class="row" id="follow-us"> <div class="col-md-12"> <h5>Follow Us</h5> <ul> <li><a href="https://www.linkedin.com/company/smart-insights-marketing-intelligence-limited" title="Connect with us on Linked In" class="icon-linkedin" data-wpel-link="external" rel="nofollow external noopener noreferrer"><span>Linked In</span></a></li> <li><a href="https://www.facebook.com/pages/Smart-Insights/102173513156313" title="Join us on Facebook" class="icon-facebook" data-wpel-link="external" rel="nofollow external noopener noreferrer"><span>Facebook</span></a></li> <li><a href="https://www.twitter.com/smartinsights" title="Follow us on Twitter" class="icon-twitter" data-wpel-link="external" rel="nofollow external noopener noreferrer"><span>Twitter</span></a></li> <li><a href="https://www.instagram.com/smart_insights/" title="Follow us on Instagram" class="icon-instagram" data-wpel-link="external" rel="nofollow external noopener noreferrer"><span>Instagram</span></a></li> <li><a href="https://feeds.feedburner.com/smartinsights" title="Subscribe to our RSS feed" class="icon-rss" data-wpel-link="external" rel="nofollow external noopener noreferrer"><span>RSS Feed</span></a></li> </ul> </div> </div> <div class="row" id="footer-details"> <div class="col-md-12"> <p>© <a href="https://www.smartinsights.com" data-wpel-link="internal">Smart Insights (Marketing Intelligence) Ltd</a></p> <p>Use of this website constitutes acceptance of the Smart Insights <a href="/terms" data-wpel-link="internal">Terms</a> and <a href="/privacy" data-wpel-link="internal">Privacy Policy</a> including <a href="/privacy/#cookieuse" data-wpel-link="internal">cookie-use</a></p> </div> </div> </div> </div> </footer> <script type="text/javascript" id="site-reviews-js-before"> /* <![CDATA[ */ window.hasOwnProperty("GLSR")||(window.GLSR={Event:{on:()=>{}}});GLSR.action="glsr_public_action";GLSR.addons={"site-reviews-themes":{swiper:"swiper",swipers:[]}};GLSR.ajaxpagination=["#wpadminbar",".site-navigation-fixed"];GLSR.ajaxurl="https://www.smartinsights.com/wp-admin/admin-ajax.php";GLSR.captcha=[];GLSR.nameprefix="site-reviews";GLSR.starsconfig={"clearable":false,"tooltip":false};GLSR.state={"popstate":false};GLSR.text={closemodal:"Close Modal"};GLSR.urlparameter="reviews-page";GLSR.validationconfig={field:"glsr-field",form:"glsr-form","field_error":"glsr-field-is-invalid","field_hidden":"glsr-hidden","field_message":"glsr-field-error","field_required":"glsr-required","field_valid":"glsr-field-is-valid","form_error":"glsr-form-is-invalid","form_message":"glsr-form-message","form_message_failed":"glsr-form-failed","form_message_success":"glsr-form-success","input_error":"glsr-is-invalid","input_valid":"glsr-is-valid"};GLSR.validationstrings={accepted:"This field must be accepted.",between:"This field value must be between %s and %s.",betweenlength:"This field must have between %s and %s characters.",email:"This field requires a valid e-mail address.",errors:"Please fix the submission errors.",max:"Maximum value for this field is %s.",maxfiles:"This field allows a maximum of %s files.",maxlength:"This field allows a maximum of %s characters.",min:"Minimum value for this field is %s.",minfiles:"This field requires a minimum of %s files.",minlength:"This field requires a minimum of %s characters.",number:"This field requires a number.",pattern:"Please match the requested format.",regex:"Please match the requested format.",required:"This field is required.",tel:"This field requires a valid telephone number.",url:"This field requires a valid website URL (make sure it starts with http or https).",unsupported:"The review could not be submitted because this browser is too old. Please try again with a modern browser."};GLSR.version="7.1.1"; /* ]]> */ </script> <script type="text/javascript" src="https://www.smartinsights.com/wp-content/plugins/site-reviews/assets/scripts/site-reviews.js" id="site-reviews-js" data-wp-strategy="defer"></script> <script type="text/javascript" src="https://www.smartinsights.com/wp-content/plugins/site-reviews-themes/assets/site-reviews-themes.js" id="site-reviews-themes-js"></script> <script type="text/javascript" src="https://cdn.jsdelivr.net/npm/swiper@8/swiper-bundle.min.js" id="site-reviews/swiper-js"></script> <script type="text/javascript" src="https://www.smartinsights.com/wp-content/themes/smartinsights/js/tooltip.min.js" id="tooltip-js"></script>  <script src="//platform.twitter.com/oct.js" type="text/javascript" data-no-optimize="1"></script> <script type="text/javascript"> twttr.conversion.trackPid('l5h6w');</script> <noscript> <img height="1" width="1" style="display:none;" alt="" src="https://analytics.twitter.com/i/adsct?txn_id=l5h6w&p_id=Twitter"> <img height="1" width="1" style="display:none;" alt="" src="//t.co/i/adsct?txn_id=l5h6w&p_id=Twitter"> </noscript> <script type="text/javascript"> jQuery(document).ready(function($) { var hamburger = jQuery('#profile_mob .hamburger_button'); var mob_account = jQuery('#profile_mob #mob_account'); var navigation = jQuery('#navigation'); var hamburger_account = jQuery('#profile_mob a#hamburger_account'); hamburger.on('click', function(event) { event.preventDefault(); jQuery('body').toggleClass('mob-menu-no-scroll'); navigation.toggleClass('tray_out'); mob_account.removeClass('out'); }); hamburger_account.on('click', function(event) { event.preventDefault(); // console.log('hamburger_account clicked'); mob_account.toggleClass('out'); navigation.removeClass('tray_out'); }); }); </script>                      <script> window.intercomSettings = { api_base: "https://api-iam.intercom.io", app_id: "jwbipw7g" }; </script> <script> // We pre-filled your app ID in the widget URL: 'https://widget.intercom.io/widget/jwbipw7g' (function(){var w=window;var ic=w.Intercom;if(typeof ic==="function"){ic('reattach_activator');ic('update',w.intercomSettings);}else{var d=document;var i=function(){i.c(arguments);};i.q=[];i.c=function(args){i.q.push(args);};w.Intercom=i;var l=function(){var s=d.createElement('script');s.type='text/javascript';s.async=true;s.src='https://widget.intercom.io/widget/jwbipw7g';var x=d.getElementsByTagName('script')[0];x.parentNode.insertBefore(s,x);};if(document.readyState==='complete'){l();}else if(w.attachEvent){w.attachEvent('onload',l);}else{w.addEventListener('load',l,false);}}})(); </script>                                        <script type="text/javascript" src="https://cc38c0.smartinsights.com/app/js/api.min.js" data-account="67258" data-user="59732" data-api="ac38be" async></script> <script type="text/javascript"> // Disable OptinMonster using Google webfonts var om_load_webfont = false; </script>  <script src="https://instant.page/2.0.0" type="module" defer integrity="sha384-D7B5eODAUd397+f4zNFAVlnDNDtO1ppV8rPnfygILQXhqu3cUndgHvlcJR2Bhig8"></script> </body> </html>

CINXE.COM

Multichannel lifecycle marketing | Smart Insights