Toolkits Overview | Smart Insights

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} }); </script> <style> html{ margin-top:0px!important; } </style> <div class="smart" id="toolkit-overview"> <div id="hero_header"> <div class="s_wrapper"> <h1>Digital marketing toolkits to help you grow</h1> <h2>Actionable Toolkits to build and boost your marketing strategy and grow your digital marketing</h2> <div class="productPage-column-container"> <div class="productPage-column"> <p> Our toolkits have been designed to help you learn about all aspects of digital marketing and to optimize your efforts across all channels. </p> <p> If you're looking to grow your own knowledge for personal development or wanting to grow your business to hit your KPIs, there is a toolkit for all areas and abilities. </p> </div> <div class="productPage-column"> <img alt="toolkit overview illustration" class="header_image" src="https://www.smartinsights.com/wp-content/themes/smartinsights/images/smart/illustrations/feature_sections/guides.svg" alt="Illustration of a woman taking it easy as her marketing is sorted thanks to Smart Insights"> </div> </div> <span class="clear"></span> </div> </div> <section class="flower-diagrams-section"> <div class="s_wrapper"> <h3>Explore the Toolkits</h3> <p class="productPage_intro"> The 10 core Digital Channel Toolkits cover 10 key areas of digital marketing. Individual members get access to our 7 of our Digital Channel Essential Toolkits. Business Members benefit from a further 3 strategy and 10 sector-specific and business improvement toolkits. </p> <p class="productPage_intro"> These Toolkits are built up from a range of resources, guides and templates to give actionable learning paths that suit your needs to either develop your own knowledge, grow your business or upskill your team. </p> <p class="productPage_intro"> * Toolkits marked with an asterisk are exclusive to Business Membership </p> <div class="flower-diagrams-section-diagrams-container"> <div class="essential-toolkits-column"> <div class="toolkit_diagram"> <div class="heading_container"> <h2>Explore our<br><strong>10 Essential</strong><br>Toolkits</h2> </div> <img alt="10 Essential Toolkits" src="https://www.smartinsights.com/wp-content/themes/smartinsights/images/smart/home/toolkit_diagram2.svg" alt="Toolkit flower diagram"> <a class="toolkit_tip" href="/improve/digital-marketing-strategy-planning-toolkit/" data-wpel-link="internal">Digital Marketing <br>Strategy and <br>Planning * <span class="toolkit_popover"> <img class="toolkit_icon" src="https://www.smartinsights.com/wp-content/themes/smartinsights/images/smart/icons/toolkit_icon_white.svg" alt="White toolkit icon"> <span class="title">Digital marketing Strategy and Planning</span> <span class="para"> Learn the fundamentals of defining a marketing strategy to support the future growth of your business. </span> </span> </a> <a class="toolkit_tip" href="/improve/content-marketing-toolkit/" data-wpel-link="internal">Content <br>Marketing <span class="toolkit_popover"> <img class="toolkit_icon" src="https://www.smartinsights.com/wp-content/themes/smartinsights/images/smart/icons/toolkit_icon_white.svg" alt="White toolkit icon"> <span class="title">Content Marketing</span> <span class="para"> We see content marketing as the fuel for all the core digital marketing activities to engage and persuade your audience. Use our toolkit to develop a more strategic approach and use our templates to manage your content marketing activities. </span> </span> </a> <a class="toolkit_tip" href="/improve/digital-experience-management-toolkit/" data-wpel-link="internal">Digital<br> Experience <br>Management <span class="toolkit_popover"> <img class="toolkit_icon" src="https://www.smartinsights.com/wp-content/themes/smartinsights/images/smart/icons/toolkit_icon_white.svg" alt="White toolkit icon"> <span class="title">Digital Experience Management</span> <span class="para"> Learn how to make your mobile and desktop website designs more persuasive using our insight-driven approach. This toolkit explains how to use Google Analytics to identify improvements and recommends web design best practices. </span> </span> </a> <a class="toolkit_tip" href="/improve/email-marketing-toolkit/" data-wpel-link="internal">Email Marketing <br>and Marketing <br>Automation <span class="toolkit_popover"> <img class="toolkit_icon" src="https://www.smartinsights.com/wp-content/themes/smartinsights/images/smart/icons/toolkit_icon_white.svg" alt="White toolkit icon"> <span class="title">Email Marketing and Marketing Automation</span> <span class="para"> Email marketing is still the best way to deliver targeted, relevant messages to prospects or customers. Use our Email marketing toolkit so you can use the power of Marketing Automation best practices to get cut-through in the inbox across the customer lifecycle. </span> </span> </a> <a class="toolkit_tip" href="/improve/social-media-marketing-toolkit/" data-wpel-link="internal">Social Media <br>Marketing <span class="toolkit_popover"> <img class="toolkit_icon" src="https://www.smartinsights.com/wp-content/themes/smartinsights/images/smart/icons/toolkit_icon_white.svg" alt="White toolkit icon"> <span class="title">Social Media Marketing</span> <span class="para"> Review and improve your social media marketing with our toolkit. Use our templates to audit and develop your social media strategy and make better use of the major social networks with the practical tips in our 'Smarter' guides. </span> </span> </a> <a class="toolkit_tip" href="/improve/marketing-campaign-planning-toolkit/" data-wpel-link="internal">Marketing <br>Campaign<br> Planning * <span class="toolkit_popover"> <img class="toolkit_icon" src="https://www.smartinsights.com/wp-content/themes/smartinsights/images/smart/icons/toolkit_icon_white.svg" alt="White toolkit icon"> <span class="title">Marketing Campaign Planning</span> <span class="para"> Don't re-invent the wheel with each campaign you run or miss out on best practices to boost results. Use our campaign planning guides and Excel templates to create tried-and-tested integrated campaign plans. </span> </span> </a> <a class="toolkit_tip" href="/improve/google-analytics-toolkit/" data-wpel-link="internal">Google <br>Analytics <span class="toolkit_popover"> <img class="toolkit_icon" src="https://www.smartinsights.com/wp-content/themes/smartinsights/images/smart/icons/toolkit_icon_white.svg" alt="White toolkit icon"> <span class="title">Google Analytics</span> <span class="para"> Learn how to make your mobile and desktop website designs more persuasive using our insight-driven approach. This toolkit explains how to use Google Analytics to identify improvements and recommends web design best practices. </span> </span> </a> <a class="toolkit_tip" href="/improve/marketing-strategy-planning/" data-wpel-link="internal">Marketing <br>Strategy and<br>Planning * <span class="toolkit_popover"> <img class="toolkit_icon" src="https://www.smartinsights.com/wp-content/themes/smartinsights/images/smart/icons/toolkit_icon_white.svg" alt="White toolkit icon"> <span class="title">Marketing Strategy and Planning</span> <span class="para"> Learn the fundamentals of defining a marketing strategy to create or refine marketing plans to grow your business. </span> </span> </a> <a class="toolkit_tip" href="/improve/search-engine-optimisation-seo-toolkit/" data-wpel-link="internal">Search Engine<br>Optimisation<br>(SEO) <span class="toolkit_popover"> <img class="toolkit_icon" src="https://www.smartinsights.com/wp-content/themes/smartinsights/images/smart/icons/toolkit_icon_white.svg" alt="White toolkit icon"> <span class="title">Search Engine Optimisation (SEO)</span> <span class="para"> If you get it right, SEO can be a huge competitive advantage in many business sectors. So, it's super-competitive. Check that your approach to SEO is using the latest techniques and best practices with our toolkit. </span> </span> </a> <a class="toolkit_tip" href="/improve/paid-media/" data-wpel-link="internal">Paid<br>Media <span class="toolkit_popover"> <img class="toolkit_icon" src="https://www.smartinsights.com/wp-content/themes/smartinsights/images/smart/icons/toolkit_icon_white.svg" alt="White toolkit icon"> <span class="title">Paid Media</span> <span class="para"> Learn best practices and keep up-to-date on the cutting-edge techniques to improve your ROI using Google AdWords, Social media and Display ads. </span> </span> </a> </div> </div> <div class="business-toolkits-column"> <div class="toolkit_diagram"> <div class="heading_container"> <h2>Additional<br><strong>10 Business</strong><br>Toolkits</h2> </div> <img alt="10 Business Toolkits" src="https://www.smartinsights.com/wp-content/themes/smartinsights/images/smart/diagrams/toolkit-diagram-circle-business.svg" alt="Business toolkit flower diagram"> <a class="toolkit_tip" href="/improve/digital-transformation-toolkit/" data-wpel-link="internal">Managing Digital <br>Marketing <br>Transformation <span class="toolkit_popover"> <img class="toolkit_icon" src="https://www.smartinsights.com/wp-content/themes/smartinsights/images/smart/icons/toolkit_icon_white.svg" alt="White toolkit icon"> <span class="title">Managing Digital Marketing Transformation</span> <span class="para"> Our Managing Digital Marketing Transformation toolkit gives larger organisations strategic and practical recommendations on how to manage the change, new processes, technologies and teams needed by Digital Transformation. </span> </span> </a> <a class="toolkit_tip" href="/improve/business-business-b2b-toolkit/" data-wpel-link="internal">Business-<br>to-Business <br>Marketing <span class="toolkit_popover"> <img class="toolkit_icon" src="https://www.smartinsights.com/wp-content/themes/smartinsights/images/smart/icons/toolkit_icon_white.svg" alt="White toolkit icon"> <span class="title">Business-to-Business Marketing</span> <span class="para"> Are you a B2B marketer? Use our resources developed to Plan, Manage and Optimise B2B Digital Marketing. This toolkit includes all our resources developed specifically for integrated Business-to-Business Digital Marketing. </span> </span> </a> <a class="toolkit_tip" href="/improve/agency-growth-management-toolkit/" data-wpel-link="internal">Agency<br> Growth and <br>Management <span class="toolkit_popover"> <img class="toolkit_icon" src="https://www.smartinsights.com/wp-content/themes/smartinsights/images/smart/icons/toolkit_icon_white.svg" alt="White toolkit icon"> <span class="title">Agency Growth and Management</span> <span class="para"> Win and keep more clients with our templates to review key agency processes for pitching work and managing projects. Our templates also cover website design and build projects plus inbound campaign planning and management activities. </span> </span> </a> <a class="toolkit_tip" href="/improve/multichannel-lifecycle-marketing/" data-wpel-link="internal">Multichannel <br>Lifecyle <br>Marketing <span class="toolkit_popover"> <img class="toolkit_icon" src="https://www.smartinsights.com/wp-content/themes/smartinsights/images/smart/icons/toolkit_icon_white.svg" alt="White toolkit icon"> <span class="title">Multichannel Lifecyle Marketing</span> <span class="para"> Covers best practices for integrated communications across the full customer lifecycle with separate guides on KPI frameworks and managing customer acquisition, conversion and retention aimed at mid to larger size organisations. </span> </span> </a> <a class="toolkit_tip" href="/improve/ecommerce-retail-digital-marketing/" data-wpel-link="internal">E-commerce / <br>Retail <span class="toolkit_popover"> <img class="toolkit_icon" src="https://www.smartinsights.com/wp-content/themes/smartinsights/images/smart/icons/toolkit_icon_white.svg" alt="White toolkit icon"> <span class="title">E-commerce / Retail</span> <span class="para"> Our Ecommerce toolkit recommends best practices to increase sales and profitability of transactional ecommerce sites including retail, travel and financial services. The main focus is on multichannel retail sites. </span> </span> </a> <a class="toolkit_tip" href="/improve/managing-digital-branding/" data-wpel-link="internal">Managing <br>Digital <br>Branding <span class="toolkit_popover"> <img class="toolkit_icon" src="https://www.smartinsights.com/wp-content/themes/smartinsights/images/smart/icons/toolkit_icon_white.svg" alt="White toolkit icon"> <span class="title">Managing Digital Branding</span> <span class="para"> Ultimately, marketing is one brand competing against another, yet best-practices for branding don't get the attention they deserve. 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