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Bonus Episode: Why marketers don’t “get” sales (Crossover with We’re Not Marketers) | Revenue on the Rocks
<!DOCTYPE html><html><head><link rel="preconnect" href="https://fonts.gstatic.com" crossorigin /><link rel="preconnect" href="https://use.typekit.net" crossorigin /><meta charSet="utf-8"/><meta name="viewport" content="width=device-width, initial-scale=1, shrink-to-fit=no"/><meta name="theme-color" content="#000000"/><meta name="Description" content="<p>In this bonus episode of the Revenue on the Rocks - we collaborated with the <a href="https://www.notmarketers.com/" rel="noopener noreferrer" target="_blank">We're Not Marketers</a> team to discuss the disconnect between sales and product marketers. </p><p><br></p><p>Specifically, we cover:</p><p>1) Why salespeople think they understand the customer better </p><p>2) How win-loss research can fill in gaps from loss reasons </p><p>3) Marketing and sales not understanding each other's metrics or daily pressures</p><p>4) How founders or VCs can make it difficult to align on one ICP </p><p>5) Why marketers should shadow sales calls to gain firsthand experience</p><p>6) Ways to build a rapport with sales as a marketer</p><p><br></p><p>Eric drinks a mezcal on the rocks 🥃</p><p>Zach drinks a Coors Light 🍺</p><p>Gab drinks a homemade gin tonic with maple syrup 🍸</p><p>Ben drinks a Coors Banquet 🍺</p><p>I drink canned wine 🍷</p>"/><link rel="shortcut icon" href="https://files.casted.us/dd0f9332-b325-4589-a42f-2f406257196b.png"/><link rel="stylesheet" data-href="https://fonts.googleapis.com/css?family=Montserrat:400,700&display=swap" data-optimized-fonts="true"/><link rel="stylesheet" type="text/css" data-href="https://use.typekit.net/uin5het.css" data-optimized-fonts="true"/><title>Bonus Episode: Why marketers don’t “get” sales (Crossover with We’re Not Marketers) | Revenue on the Rocks</title><link type="application/rss+xml" rel="alternate" title="Revenue on the Rocks" href="https://feeds.casted.us/174/Revenue-on-the-Rocks-e2c6af77/feed"/><link rel="canonical" 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sales not understanding each other's metrics or daily pressures</p><p>4) How founders or VCs can make it difficult to align on one ICP </p><p>5) Why marketers should shadow sales calls to gain firsthand experience</p><p>6) Ways to build a rapport with sales as a marketer</p><p><br></p><p>Eric drinks a mezcal on the rocks 🥃</p><p>Zach drinks a Coors Light 🍺</p><p>Gab drinks a homemade gin tonic with maple syrup 🍸</p><p>Ben drinks a Coors Banquet 🍺</p><p>I drink canned wine 🍷</p>"/><meta name="twitter:image" content="https://files.casted.us/204cffc2-d6d6-4982-8def-d08f470f4593.jpg"/><meta property="og:type" content="website"/><meta property="og:title" content="Bonus Episode: Why marketers don’t “get” sales (Crossover with We’re Not Marketers)"/><meta property="og:description" content="<p>In this bonus episode of the Revenue on the Rocks - we collaborated with the <a href="https://www.notmarketers.com/" rel="noopener noreferrer" target="_blank">We're Not Marketers</a> team to discuss the disconnect between sales and product marketers. </p><p><br></p><p>Specifically, we cover:</p><p>1) Why salespeople think they understand the customer better </p><p>2) How win-loss research can fill in gaps from loss reasons </p><p>3) Marketing and sales not understanding each other's metrics or daily pressures</p><p>4) How founders or VCs can make it difficult to align on one ICP </p><p>5) Why marketers should shadow sales calls to gain firsthand experience</p><p>6) Ways to build a rapport with sales as a marketer</p><p><br></p><p>Eric drinks a mezcal on the rocks 🥃</p><p>Zach drinks a Coors Light 🍺</p><p>Gab drinks a homemade gin tonic with maple syrup 🍸</p><p>Ben drinks a Coors Banquet 🍺</p><p>I drink canned wine 🍷</p>"/><meta property="og:image" content="https://files.casted.us/204cffc2-d6d6-4982-8def-d08f470f4593.jpg"/><meta property="og:url" content="https://listen.casted.us/public/174/Revenue-on-the-Rocks-e2c6af77/b36f70c9"/><meta property="og:audio" 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step="0.01" value="0.5"/></div></div></div></div></div></div></div></div><div id="8514aee5-6d4b-492b-acb2-fe440e394493-description" class="aria-description">This is a podcast episode titled, <!-- -->Bonus Episode: Why marketers don’t “get” sales (Crossover with We’re Not Marketers)<!-- -->. The summary for this episode is:<!-- --> <!-- --><p>In this bonus episode of the Revenue on the Rocks - we collaborated with the <a href="https://www.notmarketers.com/" rel="noopener noreferrer" target="_blank">We're Not Marketers</a> team to discuss the disconnect between sales and product marketers. </p><p><br></p><p>Specifically, we cover:</p><p>1) Why salespeople think they understand the customer better </p><p>2) How win-loss research can fill in gaps from loss reasons </p><p>3) Marketing and sales not understanding each other's metrics or daily pressures</p><p>4) How founders or VCs can make it difficult to align on one ICP </p><p>5) Why marketers should shadow sales calls to gain firsthand experience</p><p>6) Ways to build a rapport with sales as a marketer</p><p><br></p><p>Eric drinks a mezcal on the rocks 🥃</p><p>Zach drinks a Coors Light 🍺</p><p>Gab drinks a homemade gin tonic with maple syrup 🍸</p><p>Ben drinks a Coors Banquet 🍺</p><p>I drink canned wine 🍷</p></div></div></div></div></div><div class="player-tabbed-content hidden"></div></div><div class="episode-description"><h4>DESCRIPTION</h4><p>In this bonus episode of the Revenue on the Rocks - we collaborated with the <a href="https://www.notmarketers.com/" rel="noopener noreferrer" target="_blank">We're Not Marketers</a> team to discuss the disconnect between sales and product marketers. </p><p><br/></p><p>Specifically, we cover:</p><p>1) Why salespeople think they understand the customer better </p><p>2) How win-loss research can fill in gaps from loss reasons </p><p>3) Marketing and sales not understanding each other's metrics or daily pressures</p><p>4) How founders or VCs can make it difficult to align on one ICP </p><p>5) Why marketers should shadow sales calls to gain firsthand experience</p><p>6) Ways to build a rapport with sales as a marketer</p><p><br/></p><p>Eric drinks a mezcal on the rocks 🥃</p><p>Zach drinks a Coors Light 🍺</p><p>Gab drinks a homemade gin tonic with maple syrup 🍸</p><p>Ben drinks a Coors Banquet 🍺</p><p>I drink canned wine 🍷</p></div></div></div><div class="landing-lower"><div class="site-wrapper"><div class="inner-top-content"><div><div class="host-guest-wrapper"></div></div></div><div class="inner-bottom-content"><div class="recent-episodes-title-wrapper"><h3>Recent Episodes</h3><div class="recent-episodes-wrapper"><a href="/public/174/Revenue-on-the-Rocks-e2c6af77/3c5fd2d0" name="How we built a SaaS sales team focused on buyer experience" target="_self" class="related-episode-link"><div class="page-related-episode "><img class="episode--thumbnail" src="https://files.casted.us/64b969f6-66a8-45cd-b5b8-ddf836d997ac.jpg" alt="How we built a SaaS sales team focused on buyer experience"/><div class="episode--info"><h2 class="episode--name">How we built a SaaS sales team focused on buyer experience</h2><p class="episode--duration">Episode 7 | 02.06.2025</p></div></div></a><a href="/public/174/Revenue-on-the-Rocks-e2c6af77/27e4b140" name="Our predictions on how B2B buying will change in 2025" target="_self" class="related-episode-link"><div class="page-related-episode "><img class="episode--thumbnail" src="https://files.casted.us/64b969f6-66a8-45cd-b5b8-ddf836d997ac.jpg" alt="Our predictions on how B2B buying will change in 2025"/><div class="episode--info"><h2 class="episode--name">Our predictions on how B2B buying will change in 2025</h2><p class="episode--duration">Episode 6 | 01.23.2025</p></div></div></a><a href="/public/174/Revenue-on-the-Rocks-e2c6af77/dc112d8d" name="Takeaways from our first ever user conference" target="_self" class="related-episode-link"><div class="page-related-episode "><img class="episode--thumbnail" src="https://files.casted.us/64b969f6-66a8-45cd-b5b8-ddf836d997ac.jpg" alt="Takeaways from our first ever user conference"/><div class="episode--info"><h2 class="episode--name">Takeaways from our first ever user conference</h2><p class="episode--duration">Episode 5 | 12.12.2024</p></div></div></a><a href="/public/174/Revenue-on-the-Rocks-e2c6af77/93a91c13" name="Planning our first ever user conference" target="_self" class="related-episode-link"><div class="page-related-episode "><img class="episode--thumbnail" src="https://files.casted.us/64b969f6-66a8-45cd-b5b8-ddf836d997ac.jpg" alt="Planning our first ever user conference"/><div class="episode--info"><h2 class="episode--name">Planning our first ever user conference</h2><p class="episode--duration">Episode 4 | 11.27.2024</p></div></div></a><a href="/public/174/Revenue-on-the-Rocks-e2c6af77/a6381847" name="Tips for getting hired/ hiring at a startup" target="_self" class="related-episode-link"><div class="page-related-episode "><img class="episode--thumbnail" src="https://files.casted.us/64b969f6-66a8-45cd-b5b8-ddf836d997ac.jpg" alt="Tips for getting hired/ hiring at a startup"/><div class="episode--info"><h2 class="episode--name">Tips for getting hired/ hiring at a startup</h2><p class="episode--duration">Episode 3 | 11.13.2024</p></div></div></a><a href="/public/174/Revenue-on-the-Rocks-e2c6af77/f2ac3d21" name="Reflections from our freemium launch" target="_self" class="related-episode-link"><div class="page-related-episode "><img class="episode--thumbnail" src="https://files.casted.us/64b969f6-66a8-45cd-b5b8-ddf836d997ac.jpg" alt="Reflections from our freemium launch"/><div class="episode--info"><h2 class="episode--name">Reflections from our freemium launch</h2><p class="episode--duration">Episode 2 | 10.31.2024</p></div></div></a></div></div></div></div></div></div></div></div></div><footer class="landing-page-footer"><div class="container"><div class="row"><div class="col-md-2 col-12"><div class="footer-section"><p class="copyright">©<!-- --> 2025 Navattic, Inc</p></div></div><div class="col-md-10 col-12"><div class="footer-section find-us"><div><h4 class="section-title">OTHER PLACES YOU CAN FIND US</h4><div class="button-row"><a 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\u003c/p\u003e\u003cp\u003e2) How win-loss research can fill in gaps from loss reasons \u003c/p\u003e\u003cp\u003e3) Marketing and sales not understanding each other's metrics or daily pressures\u003c/p\u003e\u003cp\u003e4) How founders or VCs can make it difficult to align on one ICP \u003c/p\u003e\u003cp\u003e5) Why marketers should shadow sales calls to gain firsthand experience\u003c/p\u003e\u003cp\u003e6) Ways to build a rapport with sales as a marketer\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003eEric drinks a mezcal on the rocks 🥃\u003c/p\u003e\u003cp\u003eZach drinks a Coors Light 🍺\u003c/p\u003e\u003cp\u003eGab drinks a homemade gin tonic with maple syrup 🍸\u003c/p\u003e\u003cp\u003eBen drinks a Coors Banquet 🍺\u003c/p\u003e\u003cp\u003eI drink canned wine 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created this podcast because I constantly heard marketing leaders complain about their sales counterparts.\u003c/p\u003e\n\n\u003cp\u003eOne thing that has been really unique about working at Navattic is my relationship with my GTM partner and our Head of Sales, Ben Pearson.\u003c/p\u003e\n\n\u003cp\u003eInstead of formal questions and answers, this podcast will be free-flowing and in-depth conversations about sales + marketing and genuine stories from our career (all over a drink).\u003c/p\u003e\n\n\u003cp\u003eIt’s not all just us drinking and chatting - we also include actionable takeaways that you can apply to your company.\u003c/p\u003e\n\n\u003cp\u003eIf you’re a new sales or marketing startup leader or just curious how GTM strategy works at a growing startup - grab a glass and join us!\u003c/p\u003e\n\n\u003cp\u003eNatalie Marcotullio - Head of Growth at \u003ca href=\"https://www.navattic.com/\" 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We discuss what made it different from typical B2B conferences like an intimate venue, not too packed agenda, and customer-only attendees.\u003c/p\u003e\u003cp\u003eWe share the event's impact, like positive feedback from attendees and how that helped inform our 2025 events strategy. \u003c/p\u003e\u003cp\u003eI drink honey Jack whiskey on the rocks 🥃\u003c/p\u003e\u003cp\u003eBen drinks Coors Banquet beer 🍺\u003c/p\u003e","showNotes":null,"storageLink":"https://storage.googleapis.com/casted-episodes-prod/account-174/acbf80de-55d8-4be2-a141-c38874bd009f.mp3","videoLink":null,"audioLink":"174/dc112d8d.mp3","status":"active","publicStatus":"published","slug":"dc112d8d","thumbnail":null,"hostedUrl":"https://media.casted.us/174/dc112d8d.mp3","keywords":[],"duration":1358,"season":3,"episode":5,"externalId":"dc112d8d","publishedAt":"2024-12-12T14:45:18.496Z","showTranscript":false,"humanTransOrderNumber":null,"socialThumbnail":"https://files.casted.us/cffde3a2-693a-44b4-be86-8c55293b7fcb.jpg","metaDescription":null,"guests":null,"cmsId":null,"seoTitle":null,"socialCardDescription":null,"type":"full","createdAt":"2024-12-12T13:49:51.296Z","updatedAt":"2024-12-12T15:04:46.228Z","podcast_id":"2baa9859-612b-4add-9727-9c27ccd9324f"},{"id":"8ad7670a-1228-4eb5-8bcd-753c21385a6a","podcastId":"2baa9859-612b-4add-9727-9c27ccd9324f","name":"Planning our first ever user conference","description":"\u003cp\u003eBen and I discuss planning and hosting our upcoming first-ever customer event for Navattic in New York City. 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