Pricing strategy

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marketplace. </h2> </div> <div class="feature-post-wrapper tag-list"> <div class="post-feed"> <article class="post-card"> <a class="post-card-image-link" href="/why-pricing-based-on-value-is-better-than-pricing-on-cost/"> <img class="post-card-image" src="/content/images/size/w800/2023/07/Screenshot-2023-07-24-at-15.13.50.png" alt="Why pricing based on value is better than pricing on cost" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/why-pricing-based-on-value-is-better-than-pricing-on-cost/"> <header class="post-card-header"> <span class="post-card-tags">Pricing strategy</span> <h2 class="post-card-title">Why pricing based on value is better than pricing on cost</h2> </header> <section class="post-card-excerpt"> <p>Simple question: is your business making enough money? No? Are your margins disappearing as inflation bites? Maybe it’s time to look at the way you price....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Dominic Monkhouse </div> <a href="/author/dominic/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2023/07/Dominic-Monkhouse.jpeg" alt="Dominic Monkhouse" /> </a> </li> </ul> <span class="reading-time">5 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/pricing-and-packaging-working-as-a-cross-functional-team/"> <img class="post-card-image" src="/content/images/size/w800/2023/09/Untitled-design--14---1-.png" alt="Pricing and packaging: Working as a cross-functional team" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/pricing-and-packaging-working-as-a-cross-functional-team/"> <header class="post-card-header"> <span class="post-card-tags">Pricing strategy</span> <h2 class="post-card-title">Pricing and packaging: Working as a cross-functional team</h2> </header> <section class="post-card-excerpt"> <p>I think we all have superpowers as product marketers. Mine is cross-functional collaboration, which is what we're going to focus on today, as we dive into pricing and packaging a product....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Andrea Bailiff-Gush </div> <a href="/author/andrea/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2023/09/Andrea-Bailiff-Gush.jpeg" alt="Andrea Bailiff-Gush" /> </a> </li> </ul> <span class="reading-time">8 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/the-price-is-right-pricing-and-packaging-to-win-in-a-competitive-world/"> <img class="post-card-image" src="/content/images/size/w800/2023/09/Screenshot-2023-09-01-at-18.27.33.png" alt="Pricing and packaging to win in a competitive world" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/the-price-is-right-pricing-and-packaging-to-win-in-a-competitive-world/"> <header class="post-card-header"> <span class="post-card-tags">Members-only articles</span> <h2 class="post-card-title">Pricing and packaging to win in a competitive world</h2> </header> <section class="post-card-excerpt"> <p>This topic is something that's near and dear to my heart. I want to talk about pricing in the context of product marketing and the challenges that we face. We’ll explore how to address those challenges and improve our enterprises’ pricing strategies....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Dinesh Chandrasekhar </div> <a href="/author/dinesh/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2023/09/Dinesh-Chandrasekhar.png" alt="Dinesh Chandrasekhar" /> </a> </li> </ul> <span class="reading-time">12 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/competitive-pricing-intelligence-can-boost-your-bottom-line-heres-how/"> <img class="post-card-image" src="/content/images/size/w800/2023/07/Screenshot-2023-07-21-at-18.19.24.png" alt="Here’s how competitive pricing intelligence can boost your bottom line" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/competitive-pricing-intelligence-can-boost-your-bottom-line-heres-how/"> <header class="post-card-header"> <span class="post-card-tags">Competitive intelligence</span> <h2 class="post-card-title">Here’s how competitive pricing intelligence can boost your bottom line</h2> </header> <section class="post-card-excerpt"> <p>A solid competitive pricing strategy positions you to capture as much market share as possible, maximizing growth potential by working smarter....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Alex Walton </div> <a href="/author/alex/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2024/08/PXL_20240712_143852600.jpg" alt="Alex Walton" /> </a> </li> </ul> <span class="reading-time">7 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/your-ultimate-guide-to-pricing-a-saas-product/"> <img class="post-card-image" src="/content/images/size/w800/2023/07/Screenshot-2023-07-24-at-15.28.45.png" alt="Your ultimate guide to pricing a SaaS product" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/your-ultimate-guide-to-pricing-a-saas-product/"> <header class="post-card-header"> <span class="post-card-tags">Pricing strategy</span> <h2 class="post-card-title">Your ultimate guide to pricing a SaaS product</h2> </header> <section class="post-card-excerpt"> <p>We’ve looked into how you can market your SaaS product, create a great go-to-market SaaS strategy, and track the success of your SaaS marketing with the right metrics – now, we’re diving into how you can price your SaaS product....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Teresa Garanhel </div> <a href="/author/teresa/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2023/07/Teresa.jpeg" alt="Teresa Garanhel" /> </a> </li> </ul> <span class="reading-time">16 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/how-to-do-competitive-pricing-analysis-and-beat-your-competition-with-examples/"> <img class="post-card-image" src="/content/images/size/w800/2023/07/Screenshot-2023-07-21-at-17.59.45.png" alt="How to do competitive pricing analysis and beat your competition (with examples)" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/how-to-do-competitive-pricing-analysis-and-beat-your-competition-with-examples/"> <header class="post-card-header"> <span class="post-card-tags">Pricing strategy</span> <h2 class="post-card-title">How to do competitive pricing analysis and beat your competition (with examples)</h2> </header> <section class="post-card-excerpt"> <p>A competitive pricing analysis sees you gather the prices of your competitors’ products over time. You’ll use this data to draw comparisons and conclusions about which direction your own pricing strategy should head in....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Alex Walton </div> <a href="/author/alex/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2024/08/PXL_20240712_143852600.jpg" alt="Alex Walton" /> </a> </li> </ul> <span class="reading-time">14 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/how-to-identify-a-suitable-pricing-strategy/"> <img class="post-card-image" src="/content/images/size/w800/2022/04/lukas-blazek-mcSDtbWXUZU-unsplash-1.jpg" alt="How to identify a suitable pricing strategy" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" 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Pricing strategy