Customer success

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churn. </h2> </div> <div class="feature-post-wrapper tag-list"> <div class="post-feed"> <article class="post-card"> <a class="post-card-image-link" href="/customer-lifetime-value-how-to-calculate-and-increase-it/"> <img class="post-card-image" src="/content/images/size/w800/2024/05/omer-haktan-bulut-ymCt-vtHYqs-unsplash--1-.jpg" alt="Customer lifetime value: How to calculate and increase it" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/customer-lifetime-value-how-to-calculate-and-increase-it/"> <header class="post-card-header"> <span class="post-card-tags">Customer success</span> <h2 class="post-card-title">Customer lifetime value: How to calculate and increase it</h2> </header> <section class="post-card-excerpt"> <p>In this article, we'll show you how to shift focus to the big-picture relationship with customers. You'll learn how to calculate the revenue you can expect over the entire lifespan of your average customer – with an insightful metric called customer lifetime value (CLV)....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Grace Gupta </div> <a href="/author/grace/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2022/07/grace.jpeg" alt="Grace Gupta" /> </a> </li> </ul> <span class="reading-time">9 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/why-your-customer-success-and-product-teams-need-to-effectively-communicate-to-elevate-the-customer-experience/"> <img class="post-card-image" src="/content/images/size/w800/2024/04/aaron-burden-h7wpIMY3O3E-unsplash--1-.jpg" alt="Why your customer success and product teams need to communicate to elevate the customer experience" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/why-your-customer-success-and-product-teams-need-to-effectively-communicate-to-elevate-the-customer-experience/"> <header class="post-card-header"> <span class="post-card-tags">Customer success</span> <h2 class="post-card-title">Why your customer success and product teams need to communicate to elevate the customer experience</h2> </header> <section class="post-card-excerpt"> <p>The symbiotic relationship between customer success and product management teams is not just a "nice-to-have". 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Get to grips with the strategies that will prevent your CS team from becoming obsolete....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Mike Sasaki </div> <a href="/author/mike/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2024/04/Mike-Sasaki.jpeg" alt="Mike Sasaki" /> </a> </li> </ul> <span class="reading-time">8 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/how-customer-referrals-can-drive-organizational-growth/"> <img class="post-card-image" src="/content/images/size/w800/2024/04/christine-lENhFCC2tGY-unsplash--1-.jpg" alt="How customer referrals can drive organizational growth" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/how-customer-referrals-can-drive-organizational-growth/"> <header class="post-card-header"> <span class="post-card-tags">Customer success</span> <h2 class="post-card-title">How customer referrals can drive organizational growth</h2> </header> <section class="post-card-excerpt"> <p>Imagine a world where your customers become your most powerful salesforce, effortlessly driving exponential growth through the sheer power of their enthusiasm. This isn't some marketing fantasy – it's the reality of harnessing customer referrals, the ultimate growth engine for smart businesses....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Stevie Langford </div> <a href="/author/stevie/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2023/10/1636726223261.jpeg" alt="Stevie Langford" /> </a> </li> </ul> <span class="reading-time">11 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/using-customer-feedback-and-win-loss-interviews-to-improve-your-product/"> <img class="post-card-image" src="/content/images/size/w800/2022/04/jason-goodman-vbxyFxlgpjM-unsplash.jpg" alt="Using customer feedback to improve your product" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/using-customer-feedback-and-win-loss-interviews-to-improve-your-product/"> <header class="post-card-header"> <span class="post-card-tags">Customer success</span> <h2 class="post-card-title">Using customer feedback to improve your product</h2> </header> <section class="post-card-excerpt"> <p>As many product marketers will testify, bringing a product to market is no piece of cake. From conducting market research and forming your personas to completing competitor analysis, you need to follow a long process, before unleashing your creation on the world....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Lawrence Chapman </div> <a href="/author/lawrence/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2022/04/LC.jpeg" alt="Lawrence Chapman" /> </a> </li> </ul> <span class="reading-time">8 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/design-thinking-crafting-seamless-design-led-customer-experiences/"> <img class="post-card-image" src="/content/images/size/w800/2024/03/Screenshot-2024-03-12-at-16.58.14.png" alt="Design thinking in design-led customer experiences" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/design-thinking-crafting-seamless-design-led-customer-experiences/"> <header class="post-card-header"> <span class="post-card-tags">Customer success</span> <h2 class="post-card-title">Design thinking in design-led customer experiences</h2> </header> <section class="post-card-excerpt"> <p>When it comes to product development, the quest for creating solutions that meet and surpass user needs is a must. 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Enter user-centered design....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Tanwistha Gope </div> <a href="/author/tanwistha/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2024/01/1698657233207.jpeg" alt="Tanwistha Gope" /> </a> </li> </ul> <span class="reading-time">6 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/guide-to-customer-activation/"> <img class="post-card-image" src="/content/images/size/w800/2024/03/1fb4e508-2144-4057-aa7c-83e24663e010.jpg" alt="Your guide to customer activation" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/guide-to-customer-activation/"> <header class="post-card-header"> <span class="post-card-tags">Customer success</span> <h2 class="post-card-title">Your guide to customer activation</h2> </header> <section class="post-card-excerpt"> <p>Understanding the value of your customer lifecycle is crucial to getting your go-to-market strategy right. As with most things inherent to GTM, your customers’ journeys will look different case by case. Read on to learn about customer activation, best practices, and mistakes to avoid....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Cecilia Toro </div> <a href="/author/cecilia/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2023/09/IMG_7059.jpg" alt="Cecilia Toro" /> </a> </li> </ul> <span class="reading-time">7 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/the-power-of-customer-feedback-leveraging-feedback-for-saas-product-development/"> <img class="post-card-image" src="/content/images/size/w800/2024/01/omar-prestwich-fhMoahvzgxQ-unsplash--1-.jpg" alt="The power of customer feedback: leveraging feedback for SaaS product development" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/the-power-of-customer-feedback-leveraging-feedback-for-saas-product-development/"> <header class="post-card-header"> <span class="post-card-tags">Customer success</span> <h2 class="post-card-title">The power of customer feedback: leveraging feedback for SaaS product development</h2> </header> <section class="post-card-excerpt"> <p>Thinking of a robust SaaS product development strategy that can give you an edge? 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In this blog, we will guide you on how to leverage the power of customer feedback for developing SaaS products....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Fahad Khan </div> <a href="/author/fahad/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2024/01/Fahad-Headshot.png" alt="Fahad Khan" /> </a> </li> </ul> <span class="reading-time">4 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/best-practices-for-win-loss-programs/"> <img class="post-card-image" src="/content/images/size/w800/2024/01/giorgio-trovato-_XTY6lD8jgM-unsplash--1-.jpg" alt="Win more deals: Best practices for win/loss programs" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/best-practices-for-win-loss-programs/"> <header class="post-card-header"> <span class="post-card-tags">Go-to-Market</span> <h2 class="post-card-title">Win more deals: Best practices for win/loss programs</h2> </header> <section class="post-card-excerpt"> <p>However you choose to approach win/loss analysis, the most measurable return on investment comes from achieving more wins and increasing your revenue. 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This post focuses on the impact and role of customers in helping your organization reach long-term success....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Amanda Malko </div> <a href="/author/amanda-malko/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2023/10/1687281846924.jpeg" alt="Amanda Malko" /> </a> </li> </ul> <span class="reading-time">5 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/what-is-the-difference-between-cancellation-and-churn/"> <img class="post-card-image" src="/content/images/size/w800/2023/09/jacqueline-munguia-1pAwJiCD60c-unsplash--1-.jpg" alt="What is the difference between cancellation and churn?" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/what-is-the-difference-between-cancellation-and-churn/"> <header class="post-card-header"> <span class="post-card-tags">Go-to-Market</span> <h2 class="post-card-title">What is the difference between cancellation and churn?</h2> </header> <section class="post-card-excerpt"> <p>When it comes to your GTM strategy's success, one of the most important metrics to track is customer retention. After all, figuring out how to keep your customers aboard ship and reduce churn rate could help prevent revenue loss....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Grace Gupta </div> <a href="/author/grace/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2022/07/grace.jpeg" alt="Grace Gupta" /> </a> </li> </ul> <span class="reading-time">5 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/stop-the-exodus-identify-your-at-risk-customers-to-prevent-churn/"> <img class="post-card-image" src="/content/images/size/w800/2023/09/Untitled-design--27-.png" alt="Stop the exodus! 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