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Sales enablement

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src="/content/images/size/w800/2024/09/mistakes-to-avoid-building-a-sales-enablement-function.png" alt="5 critical mistakes to avoid when building a world-class sales enablement function" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/5-critical-mistakes-to-avoid-when-building-a-world-class-sales-enablement-function/"> <header class="post-card-header"> <span class="post-card-tags">Members-only articles</span> <h2 class="post-card-title">5 critical mistakes to avoid when building a world-class sales enablement function</h2> </header> <section class="post-card-excerpt"> <p>Learn from Western Union&#39;s Former SVP, Rebecca Mann Kelly, the key mistakes to avoid when building a world-class sales enablement function...</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Rebecca Mann Kelly </div> <a 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supercharge sales confidence? Aleksandra Mitroshkina, Senior PMM at Percona, has some insider tips for you. From crafting killer surveys to turning insights into action, this is your guide to boosting your team&#39;s confidence and closing game....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Aleksandra Mitroshkina </div> <a href="/author/aleksandra/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2024/07/Aleksandra-Mitroshkina.jpg" alt="Aleksandra Mitroshkina" /> </a> </li> </ul> <span class="reading-time">11 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/from-scratch-to-scale-lessons-in-building-a-billion-dollar-sales-machine/"> <img class="post-card-image" src="/content/images/size/w800/2024/05/tangerine-newt-o04xDvWE33U-unsplash--1-.jpg" alt="From scratch to scale: Lessons in building a billion-dollar sales machine" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/from-scratch-to-scale-lessons-in-building-a-billion-dollar-sales-machine/"> <header class="post-card-header"> <span class="post-card-tags">Sales enablement</span> <h2 class="post-card-title">From scratch to scale: Lessons in building a billion-dollar sales machine</h2> </header> <section class="post-card-excerpt"> <p>In this article, you&#39;ll learn practical strategies to build brand relevance, the traits we targeted when hiring a world-class team, and how we fostered a culture of inclusivity. On top of all that, I’ll share the core leadership principles that empowered us to achieve the seemingly impossible....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Cristina Lasagni </div> <a href="/author/cristina/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2024/05/image--4-.png" alt="Cristina Lasagni" /> </a> </li> </ul> <span class="reading-time">12 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/5-ways-to-craft-customer-stories-that-sell/"> <img class="post-card-image" src="/content/images/size/w800/2024/04/meta-images--27-.png" alt="Ditch feature selling: 5 ways to craft customer stories that sell" /> </a> <div class="post-card-content"> <div class="post-visibility-paid" href="/signin">Members-only</div> <a class="post-card-content-link" href="/5-ways-to-craft-customer-stories-that-sell/"> <header class="post-card-header"> <span class="post-card-tags">Members-only articles</span> <h2 class="post-card-title">Ditch feature selling: 5 ways to craft customer stories that sell</h2> </header> <section class="post-card-excerpt"> <p>Ditch feature-heavy sales pitches that fall flat. Learn the 5-step TRUST framework to craft compelling customer stories that accelerate sales....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Ravi Rajani </div> <a href="/author/ravi/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2024/04/Ravi-R.jpeg" alt="Ravi Rajani" /> </a> </li> </ul> <span class="reading-time">5 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/a-complete-guide-to-gtm-methodologies/"> <img class="post-card-image" src="/content/images/size/w800/2024/05/tolga-ulkan-9k36QqhA0cU-unsplash--1-.jpg" alt="A complete guide to GTM methodologies" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/a-complete-guide-to-gtm-methodologies/"> <header class="post-card-header"> <span class="post-card-tags">Go-to-market strategy</span> <h2 class="post-card-title">A complete guide to GTM methodologies</h2> </header> <section class="post-card-excerpt"> <p>There is one area of investment that remains strategically topical for businesses as they find differentiated ways to add value to their customers: GTM methodologies. 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From building the concept to implementation, this article is packed with actionable advice....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Ruben Boom </div> <a href="/author/ruben/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2024/02/Ruben-Boom.jpeg" alt="Ruben Boom" /> </a> </li> </ul> <span class="reading-time">5 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/how-to-get-salespeople-excited-about-your-launch/"> <img class="post-card-image" src="/content/images/size/w800/2022/08/salesproductlaunch.jpg" alt="How to get sales excited about your product launch" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/how-to-get-salespeople-excited-about-your-launch/"> <header class="post-card-header"> <span class="post-card-tags">Sales enablement</span> <h2 class="post-card-title">How to get sales excited about your product launch</h2> </header> <section class="post-card-excerpt"> <p>Sales people are crucial for Go-to-Market success. You can put hours upon hours into nailing your product’s positioning and messaging, but the reality is all that hard work can be undone in a matter of minutes if it’s not understood and acted on by your sales teams....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Lawrence Chapman </div> <a href="/author/lawrence/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2022/04/LC.jpeg" alt="Lawrence Chapman" /> </a> </li> </ul> <span class="reading-time">5 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/how-can-sales-enablement-improve-your-go-to-market-strategy/"> <img class="post-card-image" src="/content/images/size/w800/2022/11/salesenablementgtm.jpg" alt="How can sales enablement improve your Go-to-Market strategy?" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/how-can-sales-enablement-improve-your-go-to-market-strategy/"> <header class="post-card-header"> <span class="post-card-tags">Go-to-market strategy</span> <h2 class="post-card-title">How can sales enablement improve your Go-to-Market strategy?</h2> </header> <section class="post-card-excerpt"> <p>Sales enablement is a relatively new function in B2B businesses, and it holds a lot of potential for your Go-to-Market strategy. Sales enablement is heavily associated with onboarding, but these multifaceted teams also support sales kick-offs, content creation and cross-functional collaboration....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Kate Onley-Gregson </div> <a href="/author/kate/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2022/05/IMG_4732-2-copy.JPG" alt="Kate Onley-Gregson" /> </a> </li> </ul> <span class="reading-time">6 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/five-actionable-strategies-for-collaborating-more-effectively-with-sales-teams/"> <img class="post-card-image" src="/content/images/size/w800/2023/09/Untitled-design--28-.png" alt="Five actionable strategies for collaborating more effectively with sales teams" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/five-actionable-strategies-for-collaborating-more-effectively-with-sales-teams/"> <header class="post-card-header"> <span class="post-card-tags">Product marketing</span> <h2 class="post-card-title">Five actionable strategies for collaborating more effectively with sales teams</h2> </header> <section class="post-card-excerpt"> <p>I&#39;m here to talk about how you can use a salesperson&#39;s lens to build better relationships with your sales team, create a more effective go-to-market strategy, and ultimately win together....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Matt Heng </div> <a href="/author/matt/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2023/09/Matt-Heng.jpeg" alt="Matt Heng" /> </a> </li> </ul> <span class="reading-time">10 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/shortening-salespeoples-time-to-confidence/"> <img class="post-card-image" src="/content/images/size/w800/2023/09/Untitled-design--26-.png" alt="Shortening salespeople&#x27;s time-to-confidence" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/shortening-salespeoples-time-to-confidence/"> <header class="post-card-header"> <span class="post-card-tags">Sales enablement</span> <h2 class="post-card-title">Shortening salespeople&#x27;s time-to-confidence</h2> </header> <section class="post-card-excerpt"> <p>Russell Zack explains some of the key factors involved in lowering salespeople&#39;s time to confidence – whether they&#39;re brand-new or seasoned veterans....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Russell Zack </div> <a href="/author/russell/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2023/09/Russell-Zack.jpeg" alt="Russell Zack" /> </a> </li> </ul> <span class="reading-time">7 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/your-guide-to-creating-an-unstoppable-revenue-enablement-ecosystem/"> <img class="post-card-image" src="/content/images/size/w800/2023/09/Untitled-design--24-.png" alt="Your guide to creating an unstoppable revenue enablement ecosystem" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/your-guide-to-creating-an-unstoppable-revenue-enablement-ecosystem/"> <header class="post-card-header"> <span class="post-card-tags">Sales enablement</span> <h2 class="post-card-title">Your guide to creating an unstoppable revenue enablement ecosystem</h2> </header> <section class="post-card-excerpt"> <p>Debbi Varela explores a 7-step framework that&#39;ll help you create a thriving, efficient, revenue enablement function....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Debbi Varela </div> <a href="/author/debbi/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2023/09/Debbi-V.jpeg" alt="Debbi Varela" /> </a> </li> </ul> <span class="reading-time">6 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/the-why-when-and-how-of-cross-functional-strategy/"> <img class="post-card-image" src="/content/images/size/w800/2022/05/waldemar-brandt-MjsIHh1rFkM-unsplash--1-.jpg" alt="The why, when and how of cross-functional strategy" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" 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