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The February 27 workshops are optional sessions that can be added to your registration. </div></div> </header> <section> <div class="main-content"><div class="container main-content-inner"><div class="container main-content-inner agenda-container"><div class="agenda-register-buttons"><a class="button primary" style="text-align:center;line-height:16px; max-width: 100%; min-width:310px; height: auto; margin: 10px;" href="https://reg.unityeventsolutions.com/se/SMSSFEB2025M286/ATT" target="_blank">Register Now & Save $300<br> <span style="font-size:15px;text-align:center;font-weight:300;line-height:16px;">Savings Ends December 12</span></a><a class="button primary" style="text-align:center; line-height:16px; max-width: 100%; min-width:310px; height: auto; margin: 10px;" href="virtual-conference-february-2025/summit/download-the-program.html">Download Agenda<br><span style="font-size:15px;text-align:center;font-weight:300;line-height:16px;">Speaker, session and ticket info</span></a></div><div id="agenda-wrapper"><div class="tabgroup"> <ul class="x-tab-strip-top" style="justify-content: center;"><li><a class="tab-strip-tab" id="agendatab1" href="virtual-conference-february-2025/summit/agenda-at-a-glance/#page-1">Optional Workshops— February 25</a></li><li><a class="tab-strip-tab" id="agendatab2" href="virtual-conference-february-2025/summit/agenda-at-a-glance/#page-2">Social Media Summit— February 26 & 27</a></li><li><a class="tab-strip-tab" id="agendatab3" href="virtual-conference-february-2025/summit/agenda-at-a-glance/#page-3">On-Demand Sessions —<br>Unlimited Access</a></li></ul></div> <div class="agendapanel tabbed" id="page-1"> <div class="agenda-day"><div class="agenda-day-title"><h2 class="agenda-title">Pre-Summit Interactive Workshops</h2><div style="margin: 0 0 24px 0; font-size: 22px;"><span style="border:1px solid #F89239; padding: 12px; display: inline-block; margin-top: 10px; color: #F89239; font-weight: 500;">Join us for hands-on, small-group sessions with activities and discussions led by an experienced trainer. These sessions can be added to your summit registration for an additional fee.<span></div><p class="subhead agenda-day">Tuesday, February 25, 2025</p></div><div class="agenda-row"><div class="agenda-col col-0 none colwidth-100" style="width:100%; "><p class="agenda-time"><i class="fa fa-clock-o"></i> 8:00 a.m.–11:00 a.m. PT</p><p class="session-title-link">Social Media Analytics: Metrics, Sentiment Analysis and Reporting</p><div class="agenda-speaker-row"><div class="agenda-speaker"><div class="agenda-speaker-photo"><img src="assets/client_files/images/2017/default-no-photo.png" style="width:80px;height:auto"></div><div class="agenda-speaker-info tba" style="text-align: left;">Speaker TBA<br>Interested in speaking?<br><a href="virtual-conference-february-2025/speakers/apply-to-speak.html">Click here to submit a proposal</a></div></div></div></div></div><div class="agenda-row"><div class="agenda-col col-0 none colwidth-100" style="width:100%; "><p class="agenda-time"><i class="fa fa-clock-o"></i> 12:00 p.m.–3:00 p.m. PT</p><p class="session-title-link">TBD</p><div class="agenda-speaker-row"><div class="agenda-speaker"><div class="agenda-speaker-photo"><img src="assets/client_files/images/2017/default-no-photo.png" style="width:80px;height:auto"></div><div class="agenda-speaker-info tba" style="text-align: left;">Speaker TBA<br>Interested in speaking?<br><a href="virtual-conference-february-2025/speakers/apply-to-speak.html">Click here to submit a proposal</a></div></div></div></div></div></div> </div>  <div class="agendapanel tabbed" id="page-2"> <div class="agenda-day"><div class="agenda-day-title"><h2 class="agenda-title">Live Conference Day 1</h2><div style="margin: 0 0 24px 0; font-size: 22px;"><span style="border:1px solid #F89239; padding: 12px; display: inline-block; margin-top: 10px; color: #F89239; font-weight: 500;">February 26 and 27 are 30-minute talks and panels, including a live chat stream, followed by 15 minutes of live audience Q&A with the speaker(s).<span></div><p class="subhead agenda-day">Wednesday, February 26, 2025</p></div><div class="agenda-row"><div class="agenda-col col-0 none colwidth-100" style="width:100%; "><p class="agenda-time"><i class="fa fa-clock-o"></i> 7:55 a.m.–8:00 a.m. PT</p><p class="session-title-link">Welcome Remarks by Summit Emcee</p><div class="agenda-speaker-row"><div class="agenda-speaker"><div class="agenda-speaker-photo"><img src="assets/client_files/images/2017/default-no-photo.png" style="width:80px;height:auto"></div><div class="agenda-speaker-info tba" style="text-align: left;">Speaker TBA<br>Interested in speaking?<br><a href="virtual-conference-february-2025/speakers/apply-to-speak.html">Click here to submit a proposal</a></div></div></div></div></div><div class="agenda-row"><div class="agenda-col col-0 track colwidth-100" style="width:100%; "><p class="agenda-time"><i class="fa fa-clock-o"></i> 8:00 a.m.–8:45 a.m. PT</p><h3 class="agenda-panel">Panel</h3><p class="session-title-link">The State of Social Media: Where Are the Biggest Opportunities for Marketers in 2025?</p><div class="agenda-speaker-row"><div class="agenda-speaker" style="width: auto; padding: 0 18px;"><div class="agenda-speaker-photo desaturate" style="margin-right:20px;"><a href="virtual-conference-february-2025/speakers/speaker/nick-verlaney" class="no-underline"><img src="/assets/components/phpthumbof/cache/Nick%20Verlaney.dd5a1343540182730f01eff370d27bac.1ae27b60ff77438cc5b562ebcde1bcaf.jpg" alt="speaker photo"></a></div><div class="agenda-speaker-info" style="text-align: left; float: left; max-width: 300px; padding-right: 14px;"><strong><a href="virtual-conference-february-2025/speakers/speaker/nick-verlaney">Nick Verlaney</a></strong><br>Director of Social Media<br><strong>Merkle US</strong></div><div class="agenda-speaker-logo" style="display: inline-block; vertical-align: middle; border-left: 1px solid #ddd; padding-left:14px;"><img src="/assets/components/phpthumbof/cache/merkle-inc-vector-logo-2022.a2f3d141fabc9eaf15f956cebff7ee02.28ad3040b8f6eae737f512e2fd9166aa.png" style="background-color:#ffffff;"></div></div><div class="agenda-speaker" style="width: auto; padding: 0 18px;"><div class="agenda-speaker-photo desaturate" style="margin-right:20px;"><a href="virtual-conference-february-2025/speakers/speaker/andrea-howard" class="no-underline"><img src="/assets/components/phpthumbof/cache/Andrea%20Howard.44f1de02a3b4f603f971c541bb8edb4c.1740e4977eab3f886f3b1c65042e97f0.jpg" alt="speaker photo"></a></div><div class="agenda-speaker-info" style="text-align: left; float: left; max-width: 300px; padding-right: 14px;"><strong><a href="virtual-conference-february-2025/speakers/speaker/andrea-howard">Andrea Howard</a></strong><br>Director of Social Media and Influencer Marketing<br><strong>Kendra Scott</strong></div><div class="agenda-speaker-logo" style="display: inline-block; vertical-align: middle; border-left: 1px solid #ddd; padding-left:14px;"><img src="/assets/components/phpthumbof/cache/Kendra%20Scott.5c77ac3899bfcfb6e674a0b740667fb8.341c8b55f515fd75f0c6d4f9b89336b9.png" style="background-color:#ffffff;"></div></div></div></div></div><div class="agenda-row"><div class="agenda-col col-0 track colwidth-100" style="width:100%; "><p class="agenda-time"><i class="fa fa-clock-o"></i> 8:45 a.m.–9:30 p.m. PT</p><p class="session-title-link">Turning Social Media Data into Actionable Business Insights</p><p><a class="button primary small" href="virtual-conference-february-2025/summit/agenda-at-a-glance/live-conference-day-1/845-a.m.930-p.m.-pt.html?headparentid=0" style="margin-top: 16px;"><span style="font-size: 90%; line-height: 100%;">READ MORE</span></a></p><div class="readmore-content collapsed" id="readmore-15111"><p>When it comes to social media data and analytics, it can take time to figure out where to start. There is a lot to unpack, and not all available data is helpful, let alone necessary. One of the biggest challenges is translating vanity metrics into real, tangible insights that deliver results.</p> <p><strong>This session will cover:</strong></p> <ul> <li>Connecting your business goals to available social media data.</li> <li>Where to focus your efforts and what to avoid.</li> <li>How to identify key KPIs and ROIs.</li> <li>How to share the insights you collect into language leadership can relate to and understand.</li> </ul><p><a href="javascript:hideDescription('readmore-15111')" class="readmore readmore-link">(Read Less)</a></p></div><div class="agenda-speaker-row"><div class="agenda-speaker" style="width: auto; padding: 0 18px;"><div class="agenda-speaker-photo desaturate" style="margin-right:20px;"><a href="virtual-conference-february-2025/speakers/speaker/david-murray" class="no-underline"><img src="/assets/components/phpthumbof/cache/Headshot%20October%203.d009f9615d908be4f0315327bfb3cd3a.8a873f0bed52dd6348400eb7cb88e558.jpg" alt="speaker photo"></a></div><div class="agenda-speaker-info" style="text-align: left; float: left; max-width: 300px; padding-right: 14px;"><strong><a href="virtual-conference-february-2025/speakers/speaker/david-murray">David Murray</a></strong><br>Social Media Data and Analytics Manager<br><strong>Blue Cross Blue Shield of Michigan</strong></div><div class="agenda-speaker-logo" style="display: inline-block; vertical-align: middle; border-left: 1px solid #ddd; padding-left:14px;"><img src="/assets/components/phpthumbof/cache/Blue%20Cross%20Blue%20Shield%20Michigan%20logo.db49121cfab284bb92f152fdbf6db37d.035c83278f50d606c50d441f74b48eac.jpg" style="background-color:#ffffff;"></div></div></div></div></div><div class="agenda-row"><div class="agenda-col col-0 none colwidth-100" style="width:100%; "><p class="agenda-time"><i class="fa fa-clock-o"></i> 9:30 a.m.–9:45 a.m. PT</p><p class="session-title-link">Break</p></div></div><div class="agenda-row"><div class="agenda-col col-0 track colwidth-100" style="width:100%; "><p class="agenda-time"><i class="fa fa-clock-o"></i> 9:45 a.m.–10:30 a.m. PT</p><p class="session-title-link">Getting the Most Out of Your Brand Collaborations with Papa Johns</p><p><a class="button primary small" href="virtual-conference-february-2025/summit/agenda-at-a-glance/live-conference-day-1/945-a.m.1030-a.m.-pt.html?headparentid=0" style="margin-top: 16px;"><span style="font-size: 90%; line-height: 100%;">READ MORE</span></a></p><div class="readmore-content collapsed" id="readmore-15113"><p>From partnering with brands like Play-Doh to collaborating with influential figures like Shaq, Papa Johns is no stranger to brand collaborations. In this session, you’ll be presented with multiple case studies from Papa Johns’ most successful collaborations including the Shaq-a-Roni pizza campaign, the Play-Doh pizza delivery scooter set and more. </p> <p><strong>You’ll learn: </strong></p> <ul> <li>A framework for brand collaboration processes </li> <li>Best practices for brand collaborations </li> <li>Actionable tips for optimizing collaborations on social </li> </ul><p><a href="javascript:hideDescription('readmore-15113')" class="readmore readmore-link">(Read Less)</a></p></div><div class="agenda-speaker-row"><div class="agenda-speaker" style="width: auto; padding: 0 18px;"><div class="agenda-speaker-photo desaturate" style="margin-right:20px;"><a href="virtual-conference-february-2025/speakers/speaker/carson-mason" class="no-underline"><img src="/assets/components/phpthumbof/cache/Carson%20Mason.b7072c7e69ec73bd8f02f95d7f28d9eb.cdd48b1dc24a4c9b209e6cc83179c8e8.png" alt="speaker photo"></a></div><div class="agenda-speaker-info" style="text-align: left; float: left; max-width: 300px; padding-right: 14px;"><strong><a href="virtual-conference-february-2025/speakers/speaker/carson-mason">Carson Mason</a></strong><br>Manager of Advertising Copy & Content<br><strong>Papa Johns International</strong></div><div class="agenda-speaker-logo" style="display: inline-block; vertical-align: middle; border-left: 1px solid #ddd; padding-left:14px;"><img src="/assets/components/phpthumbof/cache/Papa%20Johns%20International.013443620acabb4a94820570039f2f68.46d4e4e8a783ce6be806c71e95e5d693.png" style="background-color:#ffffff;"></div></div></div></div></div><div class="agenda-row"><div class="agenda-col col-0 workshop colwidth-100" style="width:100%; "><p class="agenda-time"><i class="fa fa-clock-o"></i> 10:30 a.m.–10:45 a.m. PT</p><h3 class="agenda-spotlight">Thought Leader Spotlight</h3><div class="agenda-speaker-row"><div class="agenda-speaker"><div class="agenda-speaker-photo"><img src="assets/client_files/images/2017/default-no-photo.png" style="width:80px;height:auto"></div><div class="agenda-speaker-info tba" style="text-align: left;">Speaker TBA<br>Interested in speaking?<br><a href="virtual-conference-february-2025/speakers/apply-to-speak.html">Click here to submit a proposal</a></div></div></div></div></div><div class="agenda-row"><div class="agenda-col col-0 none colwidth-100" style="width:100%; "><p class="agenda-time"><i class="fa fa-clock-o"></i> 10:45 a.m.–11:15 a.m. PT</p><p class="session-title-link">Break</p></div></div><div class="agenda-row"><div class="agenda-col col-0 none colwidth-100" style="width:100%; "><p class="agenda-time"><i class="fa fa-clock-o"></i> 11:15 a.m.–12:00 p.m. PT</p><p class="session-title-link">Instagram Deep Dive: Algorithms, Strategies, and Emerging Features</p><p><a class="button primary small" href="virtual-conference-february-2025/summit/agenda-at-a-glance/live-conference-day-1/1115-a.m.1200-p.m.-pt1.html?headparentid=0" style="margin-top: 16px;"><span style="font-size: 90%; line-height: 100%;">READ MORE</span></a></p><div class="readmore-content collapsed" id="readmore-15366"><div>As many of us know, Instagram is an ever-evolving platform. Its constantly changing algorithm impacts both organic and paid strategies. It is still a top platform with 2.4 billion active users and should definitely be included in your social strategy! </div> <div> </div> <div>In this session, I will explore how Instagram's algorithm prioritizes content, the most effective methods for measuring success on the platform, innovative strategies for utilizing Instagram's diverse content formats, best practices for community building, and an overview of the platform's latest features.</div> <div> </div> <div><strong>You'll Learn: </strong></div> <div> <ul> <li>Key metrics and content formats to prioritize for optimal results</li> <li>Strategies for nurturing and expanding your Instagram community</li> <li>Best practices for leveraging Instagram's latest features to drive higher engagement</li> </ul> </div><p><a href="javascript:hideDescription('readmore-15366')" class="readmore readmore-link">(Read Less)</a></p></div><div class="agenda-speaker-row"><div class="agenda-speaker" style="width: auto; padding: 0 18px;"><div class="agenda-speaker-photo desaturate" style="margin-right:20px;"><a href="virtual-conference-february-2025/speakers/speaker/darby-hogan" class="no-underline"><img src="/assets/components/phpthumbof/cache/Darby%20Hogan.5c3ed2755336f8d9e8280bf2ddde4164.2ba87993dda633636e322e7ff769ea9c.jpg" alt="speaker photo"></a></div><div class="agenda-speaker-info" style="text-align: left; float: left; max-width: 300px; padding-right: 14px;"><strong><a href="virtual-conference-february-2025/speakers/speaker/darby-hogan">Darby Hogan</a></strong><br>Senior Manager Social Media<br><strong>Swanson Health</strong></div><div class="agenda-speaker-logo" style="display: inline-block; vertical-align: middle; border-left: 1px solid #ddd; padding-left:14px;"><img src="/assets/components/phpthumbof/cache/Swanson_Vitamins_Primary_Logo.bd0af2d0f0be709d91b0d0413cd9f080.fb899120269cf7a96a1884c932ed3bd8.jpg" style="background-color:#ffffff;"></div></div></div></div></div><div class="agenda-row"><div class="agenda-col col-0 none colwidth-100" style="width:100%; "><p class="agenda-time"><i class="fa fa-clock-o"></i> 12:00 p.m.–12:45 p.m. PT</p><p class="session-title-link">Graphic Design Techniques and Carousel Strategies</p><div class="agenda-speaker-row"><div class="agenda-speaker"><div class="agenda-speaker-photo"><img src="assets/client_files/images/2017/default-no-photo.png" style="width:80px;height:auto"></div><div class="agenda-speaker-info tba" style="text-align: left;">Speaker TBA<br>Interested in speaking?<br><a href="virtual-conference-february-2025/speakers/apply-to-speak.html">Click here to submit a proposal</a></div></div></div></div></div><div class="agenda-row"><div class="agenda-col col-0 none colwidth-100" style="width:100%; "><p class="agenda-time"><i class="fa fa-clock-o"></i> 12:45 p.m.–1:00 p.m. PT</p><p class="session-title-link">Break</p></div></div><div class="agenda-row"><div class="agenda-col col-0 track colwidth-100" style="width:100%; "><p class="agenda-time"><i class="fa fa-clock-o"></i> 1:00 a.m.–1:45 p.m. PT</p><p class="session-title-link">Best Practices for Maximizing Social Media Accessibility</p><div class="agenda-speaker-row"><div class="agenda-speaker"><div class="agenda-speaker-photo"><img src="assets/client_files/images/2017/default-no-photo.png" style="width:80px;height:auto"></div><div class="agenda-speaker-info tba" style="text-align: left;">Speaker TBA<br>Interested in speaking?<br><a href="virtual-conference-february-2025/speakers/apply-to-speak.html">Click here to submit a proposal</a></div></div></div></div></div><div class="agenda-row"><div class="agenda-col col-0 track colwidth-100" style="width:100%; "><p class="agenda-time"><i class="fa fa-clock-o"></i> 1:45 p.m.–2:30 p.m. PT</p><h3 class="agenda-panel">Panel</h3><p class="session-title-link">Top AI Tools & Use Cases for Social Media Marketers</p><div class="agenda-speaker-row"><div class="agenda-speaker"><div class="agenda-speaker-photo"><img src="assets/client_files/images/2017/default-no-photo.png" style="width:80px;height:auto"></div><div class="agenda-speaker-info tba" style="text-align: left;">Speaker TBA<br>Interested in speaking?<br><a href="virtual-conference-february-2025/speakers/apply-to-speak.html">Click here to submit a proposal</a></div></div></div></div></div><div class="agenda-row"><div class="agenda-col col-0 none colwidth-100" style="width:100%; "><p class="agenda-time"><i class="fa fa-clock-o"></i> 2:30</p><p class="session-title-link">Day One Concludes</p></div></div></div><div class="agenda-day"><div class="agenda-day-title"><h2 class="agenda-title">Live Conference Day 2</h2><p class="subhead agenda-day">Thursday, February 27, 2025</p></div><div class="agenda-row"><div class="agenda-col col-0 none colwidth-100" style="width:100%; "><p class="agenda-time"><i class="fa fa-clock-o"></i> 8:00 a.m.–8:15 a.m. PT</p><p class="session-title-link">Welcome Remarks by Summit Emcee</p><div class="agenda-speaker-row"><div class="agenda-speaker"><div class="agenda-speaker-photo"><img src="assets/client_files/images/2017/default-no-photo.png" style="width:80px;height:auto"></div><div class="agenda-speaker-info tba" style="text-align: left;">Speaker TBA<br>Interested in speaking?<br><a href="virtual-conference-february-2025/speakers/apply-to-speak.html">Click here to submit a proposal</a></div></div></div></div></div><div class="agenda-row"><div class="agenda-col col-0 track colwidth-100" style="width:100%; "><p class="agenda-time"><i class="fa fa-clock-o"></i> 8:15 a.m.–9:00 a.m. PT</p><p class="session-title-link">Tips & Tricks for Elevating Your Short-Form Video Content</p><div class="agenda-speaker-row"><div class="agenda-speaker"><div class="agenda-speaker-photo"><img src="assets/client_files/images/2017/default-no-photo.png" style="width:80px;height:auto"></div><div class="agenda-speaker-info tba" style="text-align: left;">Speaker TBA<br>Interested in speaking?<br><a href="virtual-conference-february-2025/speakers/apply-to-speak.html">Click here to submit a proposal</a></div></div></div></div></div><div class="agenda-row"><div class="agenda-col col-0 track colwidth-100" style="width:100%; "><p class="agenda-time"><i class="fa fa-clock-o"></i> 9:00 a.m.–9:45 a.m. PT</p><p class="session-title-link">Developing Effective Paid Social Media Campaigns: Driving ROI and Brand Growth</p><div class="agenda-speaker-row"><div class="agenda-speaker"><div class="agenda-speaker-photo"><img src="assets/client_files/images/2017/default-no-photo.png" style="width:80px;height:auto"></div><div class="agenda-speaker-info tba" style="text-align: left;">Speaker TBA<br>Interested in speaking?<br><a href="virtual-conference-february-2025/speakers/apply-to-speak.html">Click here to submit a proposal</a></div></div></div></div></div><div class="agenda-row"><div class="agenda-col col-0 none colwidth-100" style="width:100%; "><p class="agenda-time"><i class="fa fa-clock-o"></i> 9:45 a.m.–10:00 a.m. PT</p><p class="session-title-link">Break</p></div></div><div class="agenda-row"><div class="agenda-col col-0 track colwidth-100" style="width:100%; "><p class="agenda-time"><i class="fa fa-clock-o"></i> 10:00 a.m.–10:45 a.m. PT</p><h3 class="agenda-panel">Panel</h3><p class="session-title-link">Engaging Audiences Through Experiential Social Media</p></div></div><div class="agenda-row"><div class="agenda-col col-0 track colwidth-100" style="width:100%; "><p class="agenda-time"><i class="fa fa-clock-o"></i> 10:45 a.m.–11:30 a.m. PT</p><p class="session-title-link">Leveraging Social Listening to Drive Customer-Centric Strategies</p><div class="agenda-speaker-row"><div class="agenda-speaker"><div class="agenda-speaker-photo"><img src="assets/client_files/images/2017/default-no-photo.png" style="width:80px;height:auto"></div><div class="agenda-speaker-info tba" style="text-align: left;">Speaker TBA<br>Interested in speaking?<br><a href="virtual-conference-february-2025/speakers/apply-to-speak.html">Click here to submit a proposal</a></div></div></div></div></div><div class="agenda-row"><div class="agenda-col col-0 none colwidth-100" style="width:100%; "><p class="agenda-time"><i class="fa fa-clock-o"></i> 11:30 a.m.–12:00 p.m. PT</p><p class="session-title-link">Break</p></div></div><div class="agenda-row"><div class="agenda-col col-0 track colwidth-100" style="width:100%; "><p class="agenda-time"><i class="fa fa-clock-o"></i> 12:00 p.m.–12:45 p.m. PT</p><p class="session-title-link">Building a Strong Brand Presence Organically: Followers, Engagement, and Reach</p><p><a class="button primary small" href="virtual-conference-february-2025/summit/agenda-at-a-glance/live-virtual-conference/1200-p.m.1245-p.m.-pt.html?headparentid=0" style="margin-top: 16px;"><span style="font-size: 90%; line-height: 100%;">READ MORE</span></a></p><div class="readmore-content collapsed" id="readmore-15125"><p>In today’s competitive digital landscape, building a strong brand presence organically is essential for B2B tech companies looking to foster authentic connections with their audience. This presentation will explore how to strategically grow followers, boost engagement, and expand reach by leveraging high-quality content, active community participation, and audience-centric strategies. Focusing on sustainable growth, we’ll delve into the importance of storytelling, aligning brand values with audience interests, and delivering content that consistently resonates with key decision-makers. By connecting with your audience authentically, you build trust, brand loyalty, and ultimately drive conversions.</p> <p>We’ll also look at practical ways to adapt to the unique challenges of B2B social media marketing, where the path to engagement may be longer, but the rewards are equally significant. Learn how to optimize content for each platform, tap into trending topics relevant to the industry, and cultivate conversations that matter. Whether your goal is thought leadership or lead generation, this session will provide actionable insights on crafting a brand presence that not only attracts but also retains and engages a loyal following.</p> <p><strong>Key Takeaways:</strong></p> <ul> <li>Understand the power of storytelling and how to align brand values with audience interests to build lasting connections.</li> <li>Learn content optimization strategies and the importance of consistency and quality</li> <li>Discover the role of community participation in building a loyal audience that actively engages with your brand.</li> <li>Explore techniques to leverage AI tools, employee advocacy platforms, and more to boost growth organically.</li> <li>Get practical tips for measuring success and iterating on your strategy for sustained growth and impact in the B2B tech space.</li> </ul><p><a href="javascript:hideDescription('readmore-15125')" class="readmore readmore-link">(Read Less)</a></p></div><div class="agenda-speaker-row"><div class="agenda-speaker" style="width: auto; padding: 0 18px;"><div class="agenda-speaker-photo desaturate" style="margin-right:20px;"><a href="virtual-conference-february-2025/speakers/speaker/jordan-tennenbaum" class="no-underline"><img src="/assets/components/phpthumbof/cache/Jordan%20Tennenbaum.891b0eab7929363d3c93d08f7c06d4f8.2f3ef781fc33a818844519a2a49d98d0.jpg" alt="speaker photo"></a></div><div class="agenda-speaker-info" style="text-align: left; float: left; max-width: 300px; padding-right: 14px;"><strong><a href="virtual-conference-february-2025/speakers/speaker/jordan-tennenbaum">Jordan Tennenbaum</a></strong><br>Head of Social Media<br><strong>Talkdesk</strong></div><div class="agenda-speaker-logo" style="display: inline-block; vertical-align: middle; border-left: 1px solid #ddd; padding-left:14px;"><img src="/assets/components/phpthumbof/cache/talkdesk.aa0fbc291d4d072066e5bb495cf02b20.5370a47e78fb498d5df18c0f064afedf.png" style="background-color:#ffffff;"></div></div></div></div></div><div class="agenda-row"><div class="agenda-col col-0 track colwidth-100" style="width:100%; "><p class="agenda-time"><i class="fa fa-clock-o"></i> 12:45 p.m.–1:30 p.m. PT</p><h3 class="agenda-panel">Panel</h3><p class="session-title-link">Creating a Culture of Innovation in Social Media Teams: Strategies for Fostering Creativity and Collaboration</p><div class="agenda-speaker-row"><div class="agenda-speaker" style="width: auto; padding: 0 18px;"><div class="agenda-speaker-photo desaturate" style="margin-right:20px;"><a href="virtual-conference-february-2025/speakers/speaker/katelyn-brower" class="no-underline"><img src="/assets/components/phpthumbof/cache/Katelyn%20Brower.f3bd5eb2adbe74e5e832bac53c12d7af.69691a9b5194ef1c8bfd55a02dc2734c.jpg" alt="speaker photo"></a></div><div class="agenda-speaker-info" style="text-align: left; float: left; max-width: 300px; padding-right: 14px;"><strong><a href="virtual-conference-february-2025/speakers/speaker/katelyn-brower">Katelyn Brower</a></strong><br>Director, Social Media & Public Relations<br><strong>Sterling</strong></div><div class="agenda-speaker-logo" style="display: inline-block; vertical-align: middle; border-left: 1px solid #ddd; padding-left:14px;"><img src="/assets/components/phpthumbof/cache/sterlinglogo.6d67e078a83f4bfece594a53679d910f.e651f7738d3a60e4224964604d3cd2ad.jpg" style="background-color:#ffffff;"></div></div><div class="agenda-speaker"><div class="agenda-speaker-photo"><img src="assets/client_files/images/2017/default-no-photo.png" style="width:80px;height:auto"></div><div class="agenda-speaker-info tba" style="text-align: left;">Speaker TBA<br>Interested in speaking?<br><a href="virtual-conference-february-2025/speakers/apply-to-speak.html">Click here to submit a proposal</a></div></div></div></div></div><div class="agenda-row"><div class="agenda-col col-0 none colwidth-100" style="width:100%; "><p class="agenda-time"><i class="fa fa-clock-o"></i> 1:30 p.m. PT</p><p class="session-title-link">Day Two Concludes</p></div></div></div> </div>  <div class="agendapanel tabbed" id="page-3"> <div class="agenda-day"><div class="agenda-day-title"><h2 class="agenda-title">On-Demand Sessions</h2><p class="subhead agenda-day"></p></div><div class="agenda-row"><div class="agenda-col col-0 none colwidth-100" style="width:100%; "><p class="session-title-link">Social Commerce: Turning Engagement into Revenue</p><div class="agenda-speaker-row"><div class="agenda-speaker"><div class="agenda-speaker-photo"><img src="assets/client_files/images/2017/default-no-photo.png" style="width:80px;height:auto"></div><div class="agenda-speaker-info tba" style="text-align: left;">Speaker TBA<br>Interested in speaking?<br><a href="virtual-conference-february-2025/speakers/apply-to-speak.html">Click here to submit a proposal</a></div></div></div></div></div><div class="agenda-row"><div class="agenda-col col-0 none colwidth-100" style="width:100%; "><p class="session-title-link">Essential Tips for Leveraging Audio in Your Short-Form Videos</p><div class="agenda-speaker-row"><div class="agenda-speaker"><div class="agenda-speaker-photo"><img src="assets/client_files/images/2017/default-no-photo.png" style="width:80px;height:auto"></div><div class="agenda-speaker-info tba" style="text-align: left;">Speaker TBA<br>Interested in speaking?<br><a href="virtual-conference-february-2025/speakers/apply-to-speak.html">Click here to submit a proposal</a></div></div></div></div></div><div class="agenda-row"><div class="agenda-col col-0 none colwidth-100" style="width:100%; 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