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src="assets/client_files/files/videos/SMSS_home_video.mp4" type="video/mp4"> </video></div> </div> <div class=" text-center" style="padding:100px 0 20px 0;color:#ffffff; height:100%;"> <div class="container" style="margin-bottom: 12px;"><div class="row"> <div style="vertical-align:middle; box-sizing:border-box; margin:0 auto; padding: 0 10px; width: 100%; max-width:720px;"> <img src="assets/client_files/images/Higher Ed/SMSS Higher Ed w horiz 2022 700.png" alt="meet" class="hero-logo" draggable="false" style="margin-top:0;max-width:700px;"><br> <h2 style="color:#ffffff;margin:0;font-weight:700;font-size:30px;text-transform:uppercase;font-family:'museo-sans','Museo Sans',sans-serif;">VIRTUAL CONFERENCE </h2> <h2 style="color:#ffffff;font-size:26px;margin-top:10px;margin-bottom:0;border-top:1px solid #176DBD;padding:10px 0;font-family:'museo-sans','Museo Sans',sans-serif;font-weight:600;">Learn best practices in social media marketing from today’s leading colleges and universities</h2> <h2 style="padding:10px 0;color:#ffffff;margin:0; padding-top:0; font-weight:300;font-size:24px;font-family:'museo-sans','Museo Sans',sans-serif;">General Summit: October 20-21, 2025<br>Optional Workshops: October 22, 2025</h2> </div> </div> </div> <a class="button primary" href="https://reg.unityeventsolutions.com/se/SMSSHE2025M291/ATT" target="_blank" style="font-size: 20px;">REGISTER</a> </div> </section><section class="home-section home-section-bullets" style="background-color:#f8fbff; "> <div class="container" style="max-width: 1600px; "><h2 class="home-section-title" style="">10 YEARS RUNNING! <br>Six reasons higher ed marketers choose SMSsummit every year</h2><div style="margin-top:30px;" class="row flex-container"><div class="col-md-6 col-lg-6 col-xs-12 text-left" style=" margin-bottom: 12px;"> <div class="media bullet-shaded-box" style="height: 100%;"><div class="media-left"><div class="icon round" style="background-color: #fff;"><i class="ion-trophy"></i></div></div><div class="media-body" style=""><p><strong>Learn the nuts and bolts</strong> of a successful social media strategy to position your institution for success — whether you're in recruitment, admissions, student experience, or alumni relations.</p></div></div> </div><div class="col-md-6 col-lg-6 col-xs-12 text-left" style=" margin-bottom: 12px;"> <div class="media bullet-shaded-box" style="height: 100%;"><div class="media-left"><div class="icon round" style="background-color: #fff;"><i class="ion-clipboard"></i></div></div><div class="media-body" style=""><p><strong>Assess and audit your current social media initiatives </strong>through real-life feedback, discussions, and peer-to-peer learning around top social platform best practices and emerging trends.</p></div></div> </div><div class="col-md-6 col-lg-6 col-xs-12 text-left" style=" margin-bottom: 12px;"> <div class="media bullet-shaded-box" style="height: 100%;"><div class="media-left"><div class="icon round" style="background-color: #fff;"><i class="ion-ios-lightbulb"></i></div></div><div class="media-body" style=""><p><strong>Revitalize your strategy framework </strong>as brand practitioners walk you step by step through successful case studies to help you identify new and creative ideas.</p></div></div> </div><div class="col-md-6 col-lg-6 col-xs-12 text-left" style=" margin-bottom: 12px;"> <div class="media bullet-shaded-box" style="height: 100%;"><div class="media-left"><div class="icon round" style="background-color: #fff;"><i class="ion-wrench"></i></div></div><div class="media-body" style=""><p><strong>Cultivate your arsenal of tools, resources, and connections </strong>to champion a social media transformation back at your college or university. You'll leave feeling refreshed, inspired, and reinvigorated.</p></div></div> </div><div class="col-md-6 col-lg-6 col-xs-12 text-left" style=" margin-bottom: 12px;"> <div class="media bullet-shaded-box" style="height: 100%;"><div class="media-left"><div class="icon round" style="background-color: #fff;"><i class="ion-ios-people"></i></div></div><div class="media-body" style=""><p><strong>Experience a unique online gathering of senior-level, cross-industry marketers. </strong>We're the <em>only event</em> where attendees benefit from focused higher education sessions, along with access to consumer brand case studies.</p></div></div> </div><div class="col-md-6 col-lg-6 col-xs-12 text-left" style=" margin-bottom: 12px;"> <div class="media bullet-shaded-box" style="height: 100%;"><div class="media-left"><div class="icon round" style="background-color: #fff;"><i class="ion-arrow-graph-up-right"></i></div></div><div class="media-body" style=""><p><strong>Accelerate your career and your role within your company </strong>by learning to streamline your processes and improving your existing skills set.</p></div></div> </div></div></div></section> <section class="home-section" style="background-color:#f8fbff; "><div class="home-section-screen" style="background-image: url('assets/client_files/images/none')"></div> <div class="container"> <div class="row"> <div class="col-md-12 col-sm-12 clear-after"> <div class="wpb_wrapper text-center" style="margin-bottom: 36px;"> <h2 class="home-section-title" style="">What attendees love about us</h2> </div> <div class="card-container" style="justify-content: center;"><div class="card home-testimonial colthree" style="background-color:#none; "><div class="home-testimonial-top"><div class="home-testimonial-logo-container" style="display: inline-block; vertical-align: middle;"><img src="/assets/components/phpthumbof/cache/pace-lubin-logo.100e8f150a25ba01c3c34af527f05cd5.jpg" class="home-testimonial-logo"></div></div><div class="home-testimonial-text" style="vertical-align: top; flex-grow: 1;"><p>Each year, the SMSsummit goes above and beyond. There is an incredible variety of topics — you are guaranteed to learn something, even if you thought you were already an expert in that area before.”</p><p class="home-testimonial-author">Pace University Lubin School of Business</p></div></div><div class="card home-testimonial colthree" style="background-color:#none; "><div class="home-testimonial-top"><div class="home-testimonial-logo-container" style="display: inline-block; vertical-align: middle;"><img src="/assets/components/phpthumbof/cache/rackham-grad-logo.fdc773c812dd6e189da2de6d0131b3c6.png" class="home-testimonial-logo"></div></div><div class="home-testimonial-text" style="vertical-align: top; flex-grow: 1;"><p>SMSsummit Virtual Conference is a feasible, affordable professional development opportunity that provides tangible “I can put this to good use now’ info to attendees.”</p><p class="home-testimonial-author">University of Michigan — Rackham Graduate School</p></div></div><div class="card home-testimonial colthree" style="background-color:#none; "><div class="home-testimonial-top"><div class="home-testimonial-logo-container" style="display: inline-block; vertical-align: middle;"><img src="/assets/components/phpthumbof/cache/IIRP-logo.f9cdbe8c349546e426787346f8661790.jpg" class="home-testimonial-logo"></div></div><div class="home-testimonial-text" style="vertical-align: top; flex-grow: 1;"><p>The 2023 SMSsummit has been very informative, and really brings together those who work in social media for higher education to share ideas and perfect our craft. I will definitely join again in the future!”</p><p class="home-testimonial-author">International Institute for Restorative Practices</p></div></div><div class="card home-testimonial colthree" style="background-color:#none; "><div class="home-testimonial-top"><div class="home-testimonial-logo-container" style="display: inline-block; vertical-align: middle;"><img src="/assets/components/phpthumbof/cache/Minnesota%20SPH%20logo.2a8869e69c5bf18c49a7073a57ea34b9.png" class="home-testimonial-logo"></div></div><div class="home-testimonial-text" style="vertical-align: top; flex-grow: 1;"><p>This conference gave me an opportunity to both learn from higher ed peers and make connections to continue learning alongside one another. Highly recommended!”</p><p class="home-testimonial-author">University of Minnesota School of Public Health</p></div></div><div class="card home-testimonial colthree" style="background-color:#none; "><div class="home-testimonial-top"><div class="home-testimonial-logo-container" style="display: inline-block; vertical-align: middle;"><img src="/assets/components/phpthumbof/cache/univ%20of%20albany.58aa752cd7687c76e1300cf1fd10dcdc.png" class="home-testimonial-logo"></div></div><div class="home-testimonial-text" style="vertical-align: top; flex-grow: 1;"><p>What a wonderful experience! The panelists did an impressive job and were great resources of information. I also enjoyed connecting with other marketers who experience the same wins and struggles as I do.”</p><p class="home-testimonial-author">The Graduate School at University at Albany</p></div></div><div class="card home-testimonial colthree" style="background-color:#none; "><div class="home-testimonial-top"><div class="home-testimonial-logo-container" style="display: inline-block; vertical-align: middle;"><img src="/assets/components/phpthumbof/cache/fitchburg%20state%20university%20logo.07692ce1e997970d57e472048f1ce635.jpg" class="home-testimonial-logo"></div></div><div class="home-testimonial-text" style="vertical-align: top; flex-grow: 1;"><p>This conference is a great way to network with other social media managers and share your social media strategies with one another! This conference is an annual event for me as a Social Media Manager!”</p><p class="home-testimonial-author">Fitchburg State University</p></div></div> </div> </div> </div> </div></section><section class="home-section home-section-text callout-blue white-text" style="background-color:#0299d2; color:#ffffff; "><div class="home-section-screen" style="background-image: url('assets/client_files/images/homepage/higher ed opaque.jpg')"></div><div class="container" style="max-width: 1320px; "><h2 class="home-section-title" style="color:#ffffff; ">Who will be there</h2><div class="subtext" style="color:#ffffff; "><p style="text-align: center;">If you’re a social media, marketing, or content professional who manages any of your university’s social media channels, this event is your chance to meet and talk shop with 600+ peers within your HESM community!</p> <p style="text-align: center;"><a class="button primary" href="assets/client_files/images/SMSsummit Higher Ed Attendee List - 8.2.24.pdf">View 2024 Attendee List</a></p></div><div class="col-md-12 col-lg-12 col-xs-12 text-left"></div> </div></section> <section class="home-section" style="background-color:#f8fbff; 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