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style="font-size:22px;font-weight:300; border: 1px solid #bbb; padding: 8px 16px; display: inline-block; margin: 0 auto 18px auto; line-height: 100%; color: #999"><span style="border-right: 1px solid #999;">Wednesday, February 26, 2025  </span>  8:45 a.m.–9:30 p.m. PT</div><h1 style="padding-top:0;margin-top:0;">Turning Social Media Data into Actionable Business Insights</h1></div> </header>  <section> <div class="main-content" style="padding-top:0;"> <div class="container main-content-inner">  <div class="col-md-7"> <script> var socialLikesButtons = { linkedin: { counterUrl: 'http://www.linkedin.com/countserv/count/share?url={url}', counter: function(jsonUrl, deferred) { var options = socialLikesButtons.linkedin; if (!options._) { options._ = {}; if (!window.IN) window.IN = {Tags: {}}; window.IN.Tags.Share = { handleCount: function(params) { var jsonUrl = options.counterUrl.replace(/{url}/g, encodeURIComponent(params.url)); options._[jsonUrl].resolve(params.count); } }; } 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Share it!</b></p> <div class="social-likes social-likes_flat" data-url="https://socialmediastrategiessummit.com/virtual-conference-february-2025/summit/agenda-at-a-glance/live-conference-day-1/845-a.m.930-p.m.-pt.html" data-title="8:45 a.m.–9:30 p.m. PT" style="margin-bottom: 12px;"> <div class="facebook" title="Share link on Facebook">Facebook</div> <div class="linkedin" title="Share on LinkedIn">LinkedIn</div> <div class="twitter" data-via="https://socialmediastrategiessummit.com/virtual-conference-february-2025/summit/agenda-at-a-glance/live-conference-day-1/845-a.m.930-p.m.-pt.html" data-related="descdddd" title="Share link on Twitter">Twitter</div> </div> <p>When it comes to social media data and analytics, it can take time to figure out where to start. There is a lot to unpack, and not all available data is helpful, let alone necessary. One of the biggest challenges is translating vanity metrics into real, tangible insights that deliver results.</p> <p><strong>This session will cover:</strong></p> <ul> <li>Connecting your business goals to available social media data.</li> <li>Where to focus your efforts and what to avoid.</li> <li>How to identify key KPIs and ROIs.</li> <li>How to share the insights you collect into language leadership can relate to and understand.</li> </ul> </div> </div>  <div class="col-md-5 inner-overlap2"> <div style="padding:20px;"> <div style="clear:both;"> </div> <div class="row" style="margin-bottom:14px;padding-bottom:10px;"> <div class="col-sm-5" style="text-align: center;"> <a href="virtual-conference-february-2025/speakers/speaker/david-murray" class="no-underline"> <img src="/assets/components/phpthumbof/cache/Headshot%20October%203.d009f9615d908be4f0315327bfb3cd3a.86d44a6266dd53a773abc71a0c81b93f.jpg" alt="David Murray" class="" style="margin:0 5px 10px 0; border-radius: 14px;"></a> <img src="/assets/components/phpthumbof/cache/Blue%20Cross%20Blue%20Shield%20Michigan%20logo.db49121cfab284bb92f152fdbf6db37d.11ed7299634b93a1bca2fc25c94a0b36.jpg" alt="Blue Cross Blue Shield of Michigan"> </div> <div class="col-sm-7"> <p> <a class="agenda-spkr-title" href="virtual-conference-february-2025/speakers/speaker/david-murray"><strong>David Murray</strong></a><br> <span>Social Media Data and Analytics Manager</span><br> <strong>Blue Cross Blue Shield of Michigan</strong> </p> <div style="clear:both;"></div> </div></div> </div> <div style="padding-top:20px;padding-left:10px;"> </div> </div></div> </div> </section>  <footer id="footer"> <div class="container"> <div class="row"> <div class="col col-md-4" style="text-align: center"> <img src="/assets/client_files/images/homepage/smss-nav-white.png" alt="Social Media Strategies Summit logo" style="width: 260px; 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