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Pre-summit workshops on November 12 can be added to your registration for an additional fee.</div></div> </header> <section> <div class="main-content"><div class="container main-content-inner"><div class="agenda-register-buttons"><a class="button primary" style="text-align:center;line-height:16px; max-width: 100%; min-width:310px; height: auto; margin: 10px;" href="https://reg.unityeventsolutions.com/se/VEAIS2024S181/ATT" target="_blank">Register Now</a><a class="button primary" style="text-align:center; line-height:16px; max-width: 100%; min-width:310px; height: auto; margin: 10px;" href="november-2024/summit/download-the-program">Download Agenda<br><span style="font-size:15px;text-align:center;font-weight:300;line-height:16px;">Speaker, session and ticket info</span></a></div><div id="agenda-wrapper"><div class="tabgroup"> <ul class="x-tab-strip-top" style="justify-content: center;"><li><a class="tab-strip-tab" id="agendatab1" href="november-2024/summit/agenda-at-a-glance#page-1">Optional Workshops — <span style="white-space: nowrap;">November 12</span></a></li><li><a class="tab-strip-tab" id="agendatab2" href="november-2024/summit/agenda-at-a-glance#page-2">AI for Marketers Summit — <span style="white-space: nowrap;">November 13 & 14</span></a></li><li><a class="tab-strip-tab" id="agendatab3" href="november-2024/summit/agenda-at-a-glance#page-3">On-Demand Sessions</a></li></ul></div> <div class="agendapanel tabbed" id="page-1"> <div class="agenda-day"><div class="agenda-day-title"><h2 class="agenda-title">Interactive Pre-Summit Workshop</h2><div style="margin: 0 0 24px 0; font-size: 22px;">Join us for hands-on, small-group sessions with activities and discussions, led by an experienced trainer. These sessions can be added to your summit registration for an additional fee.</div><p class="subhead agenda-day">Tuesday, November 12, 2024</p></div><div class="agenda-row"><div class="agenda-col col-0 track colwidth-100" style="width:100%; "><p class="agenda-time"><i class="fa fa-clock-o"></i> 8:00 a.m.–11:00 a.m. PT</p><p class="session-title-link">AI for Content Creation Workshop</p><p><a class="button primary small" href="november-2024/summit/agenda-at-a-glance/interactive-pre-summit-workshops/800-a.m.1100-a.m.-pt?headparentid=0" style="margin-top: 16px;"><span style="font-size: 90%; line-height: 100%;">READ MORE</span></a></p><div class="readmore-content collapsed" id="readmore-390"><p><span data-preserver-spaces="true">Join us for an immersive workshop designed to transform your approach to content creation through the power of AI. Our agenda is structured to provide a comprehensive understanding of AI use cases for content creation, practical experience with cutting-edge tools, and collaborative discussions to enhance your content strategy. Your instructor will guide you through AI creation of images, text, and video. This workshop will include educational segments, breakout sessions, and hands-on activities to ensure you leave with actionable insights and skills.</span></p> <p><strong><span data-preserver-spaces="true">Key Takeaways:</span></strong></p> <ul> <li><strong><span data-preserver-spaces="true">Practical Application</span></strong><span data-preserver-spaces="true">: Hands-on activities will allow you to experiment with AI tools </span><span data-preserver-spaces="true">for</span> <span data-preserver-spaces="true">generating</span><span data-preserver-spaces="true"> and </span><span data-preserver-spaces="true">optimizing</span><span data-preserver-spaces="true"> content.</span></li> <li><strong><span data-preserver-spaces="true">Visual Content Creation</span></strong><span data-preserver-spaces="true">: Learn how to create and enhance images and videos using AI, making your content more engaging.</span></li> <li><strong><span data-preserver-spaces="true">Strategic Integration</span></strong><span data-preserver-spaces="true">: Get insights on </span><span data-preserver-spaces="true">how to incorporate</span><span data-preserver-spaces="true"> AI-driven content strategies into your existing marketing plans.</span></li> </ul><h3 style="margin: 30px 0 14px 0; font-weight: 600; font-size: 24px; color: var(--blue)">Agenda and Activities</h3><h2><strong>Chapter 1: Understanding AI in Content Creation</strong></h2> <p><strong>15 Minutes - Education</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Introduction to AI in Marketing: What AI can do for content creation</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Key AI Tools: Overview of popular AI tools and platforms for marketers</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Case Studies: Successful examples of AI-driven content strategies</span></li> </ul> <p><strong>10 Minutes - Breakout Session</strong></p> <ul> <li><span style="font-weight: 400;">Group Discussion: Identifying AI opportunities in your current content strategy</span></li> </ul> <p><strong>10 Minutes - Learning Share Out</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Sharing insights and ideas from breakout sessions with the larger group</span></li> </ul> <p><strong>10 Minutes - Break</strong></p> <h2><strong>Chapter 2: Implementing AI in Your Content Strategy</strong></h2> <p><strong>20 Minutes - Education</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Content Ideation: Using AI for generating content ideas and topics</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Content Creation: How AI can assist in writing, editing, and optimizing content</span></li> </ul> <p><strong>15 Minutes - Hands-On Activity</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Experimenting with AI tools for content ideas and topics</span></li> </ul> <p><strong>10 Minutes - Learning Share Out</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Sharing experiences and outcomes from the hands-on activity</span></li> </ul> <p><strong>10 Minutes - Break</strong></p> <h2><strong>Chapter 3: Visual Content: Leveraging AI for image and video creation</strong></h2> <p><strong>Part 1: Introduction to AI in Visual Content Creation</strong><span style="font-weight: 400;"> </span></p> <p><strong>15 Minutes - Education</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Overview: How AI is transforming image and video creation</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">AI Tools for Visual Content: Introduction to tools like Canva, Adobe Sensei, Lumen5, and others</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Generating Images: Using AI to create original images and graphics</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Editing and Enhancing: Automating photo editing, retouching, and enhancements with AI</span></li> </ul> <p><strong>15 Minutes - Hands-On Activity</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Practical Exercise: Creating and editing images and videos</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Participants will use the tool to generate and enhance images based on given prompts</span></li> </ul> <p><strong>5 min break</strong></p> <p><strong>Part 2: Video + AI<span style="font-weight: 400;"> </span></strong></p> <p><strong>10 Minutes - Education</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Video Creation: Using AI to produce engaging videos quickly (e.g., Lumen5, Magisto)</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Editing and Enhancement: Automating video editing, adding effects, and optimizing for platforms</span></li> </ul> <p><strong>15 Minutes - Hands-On Activity</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Practical Exercise: Creating and editing images and videos</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Participants will use the tool to generate and enhance images based on given prompts</span></li> </ul> <p><strong>15 Minutes - Learning Share Out</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Group Discussion: Sharing images and videos created during the hands-on activity</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Feedback and insights from participants on their experience</span></li> </ul> <p><strong>5 Minutes - Closing Remarks</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Summary of key takeaways</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Additional resources and next steps for integrating AI into your content strategy</span></li> </ul><p><a href="javascript:hideDescription('readmore-390')" class="readmore readmore-link">(Read Less)</a></p></div><div class="agenda-speaker-row"><div class="agenda-speaker" style="width: auto; padding: 0 18px;"><div class="agenda-speaker-photo desaturate" style="margin-right:20px;"><a href="november-2024/speakers/speaker?speakerid=429" class="no-underline"><img src="/assets/components/phpthumbof/cache/Efri%20Dereje.488b11d591fc855a053b71a6e339c102.5cb8c3afc8b497a87462bbc615259b28.jpg" alt="speaker photo"></a></div><div class="agenda-speaker-info" style="text-align: left; float: left; max-width: 300px; padding-right: 14px;"><strong><a href="november-2024/speakers/speaker?speakerid=429">Efri Dereje</a></strong><br>Sr. Marketing Manager<br><strong>Gebeya Inc.</strong></div><div class="agenda-speaker-logo" style="display: inline-block; vertical-align: middle; border-left: 1px solid #ddd; padding-left:14px;"><img src="/assets/components/phpthumbof/cache/Gebeya.82743934a7bf20607d78408690f610af.c1385964488ab2779d7c5ae5e8b52946.png" style="background-color:#ffffff;"></div></div></div></div></div></div> </div>  <div class="agendapanel tabbed" id="page-2"> <div class="agenda-day"><div class="agenda-day-title"><h2 class="agenda-title">Live Virtual Summit: Day One</h2><div style="margin: 0 0 24px 0; font-size: 22px;">November 13 and 14 are 30-minute sessions and panels, including a live chat stream, followed by 15 minutes of live audience Q&A with the speaker(s).</div><p class="subhead agenda-day">Wednesday, November 13, 2024</p></div><div class="agenda-row"><div class="agenda-col col-0 none colwidth-100" style="width:100%; "><p class="agenda-time"><i class="fa fa-clock-o"></i> 7:55 a.m.–8:00 a.m. PT</p><p class="session-title-link">Welcome Remarks by Summit Emcee</p><div class="agenda-speaker-row"><div class="agenda-speaker" style="width: auto; padding: 0 18px;"><div class="agenda-speaker-photo desaturate" style="margin-right:20px;"><a href="november-2024/speakers/speaker?speakerid=88" class="no-underline"><img src="/assets/components/phpthumbof/cache/Elizabeth%20Hornsby.104723fceb9135c272a7f639c193280f.c5bc0b477d20eb52214380a040b63a9a.jpg" alt="speaker photo"></a></div><div class="agenda-speaker-info" style="text-align: left; float: left; max-width: 300px; padding-right: 14px;"><strong><a href="november-2024/speakers/speaker?speakerid=88">Elizabeth R. Hornsby, Ph.D.</a></strong><br>Innovation Strategist and Adjunct Professor of Communication<br><strong>Southern University at New Orleans</strong></div><div class="agenda-speaker-logo" style="display: inline-block; vertical-align: middle; border-left: 1px solid #ddd; padding-left:14px;"><img src="/assets/components/phpthumbof/cache/%20SUNO%20Southern%20University%20at%20New%20Orleans.06e0885c59b8c5fcc48f46271a7e5fc9.5bf6a08648dd6d557b369fcb64c765d8.png" style="background-color:#ffffff;"></div></div></div></div></div><div class="agenda-row"><div class="agenda-col col-0 track colwidth-100" style="width:100%; "><p class="agenda-time"><i class="fa fa-clock-o"></i> 8:00 a.m.–8:45 a.m. PT</p><p class="session-title-link">Panel: Executive Perspectives on Opportunities and Key Considerations for AI Adoption</p><p><a class="button primary small" href="november-2024/summit/agenda-at-a-glance/live-virtual-summit-day-one/800-a.m.845-a.m.-pt?headparentid=0" style="margin-top: 16px;"><span style="font-size: 90%; line-height: 100%;">READ MORE</span></a></p><div class="readmore-content collapsed" id="readmore-393"><p>As AI continues to transform the marketing landscape, marketers are increasingly faced with the challenge of integrating this powerful technology into their strategies. This session is designed to provide a clear and accessible overview of AI adoption, focusing on how it can be used to enhance marketing efforts without losing sight of brand authenticity and creative vision. Attendees will gain practical insights into the opportunities AI offers, as well as the key considerations and best practices for navigating potential risks.</p> <p><strong>Key Takeaways:</strong></p> <ul> <li>Learn how to align AI-generated content with your brand’s audience and marketing intent.</li> <li>Understand AI as a complementary tool that supports, rather than replaces, human creativity and authenticity.</li> <li>Discover practical use cases for AI-generated content in marketing, including innovative design and storytelling techniques.</li> <li>Gain knowledge on how to safeguard your brand from potential risks associated with AI by implementing robust governance and responsible AI practices.</li> <li>Hear from industry leaders about the strategic considerations for adopting AI within your marketing framework.</li> </ul><p><a href="javascript:hideDescription('readmore-393')" class="readmore readmore-link">(Read Less)</a></p></div><div class="agenda-speaker-row"><div class="agenda-speaker"><div class="agenda-speaker-photo desaturate" style="width: 100%; float:none;"><a href="november-2024/speakers/speaker?speakerid=423" class="no-underline"><img src="/assets/components/phpthumbof/cache/Josh%20Drean.34e59583f7cd56339a000b6188bc56eb.2bc1da6f14ba38c3c5e21271621184bc.jpg" alt="speaker photo"></a></div><div class="agenda-speaker-info" style="width: 100%; display: block; margin: 0 auto;"><strong>MODERATOR<br><a href="november-2024/speakers/speaker?speakerid=423">Josh Drean</a></strong><br>CEO<br><strong>DreanMedia</strong><div class="agenda-speaker-logo" style="width: 100%; margin-top: 0;""><img src="/assets/components/phpthumbof/cache/DreanMedia%20Black%20Transparent.182820bc5797225393ecb4d6a99802fc.0e82a844cda62ebe5a1440dbdd83a2da.png" style="background-color:#ffffff;"></div></div></div><div class="agenda-speaker"><div class="agenda-speaker-photo desaturate" style="float:none; text-align: center; width: 100%;"><a href="november-2024/speakers/speaker?speakerid=437" class="no-underline"><img src="/assets/components/phpthumbof/cache/Headshot_Smaller_Benson_Kirstin%20%281%29.0bc93ec18d6564777a8fd42e0e2fa840.d1a5a70d9f82aa2866d17bb1a0993b89.jpg" alt="speaker photo"></a></div><div class="agenda-speaker-info" style="width: 100%; display: block; margin: 0 auto;"><strong><a href="november-2024/speakers/speaker?speakerid=437">Kirstin Benson</a></strong><br>Vice President of Global Entertainment<br><strong>Getty Images</strong><div class="agenda-speaker-logo" style="width: 100%; margin-top: 0;"><img src="/assets/components/phpthumbof/cache/GI_logo_black%20%285%29.edb22b4582ca751a89fc14ce2556b6e9.a9dcbbae98df9b4766b53e2693d497f8.png" style="background-color:#ffffff;"></div></div></div><div class="agenda-speaker"><div class="agenda-speaker-photo desaturate" style="float:none; text-align: center; width: 100%;"><a href="november-2024/speakers/speaker?speakerid=424" class="no-underline"><img src="/assets/components/phpthumbof/cache/Michael%20Nevski.b07ee54c2675ed703f3e738cad7b5599.b4b8bd0e9ccc6292f6c3e90c385a8714.jpg" alt="speaker photo"></a></div><div class="agenda-speaker-info" style="width: 100%; display: block; margin: 0 auto;"><strong><a href="november-2024/speakers/speaker?speakerid=424">Michael Nevski</a></strong><br>Director, Global Insights<br><strong>Visa</strong><div class="agenda-speaker-logo" style="width: 100%; margin-top: 0;"><img src="/assets/components/phpthumbof/cache/Visa_Brandmark_Blue_RGB_72ppi.a227f59440c731b00b9327582b9d1270.02b396dd22be1faa5649c4bd34ba19f7.png" style="background-color:#ffffff;"></div></div></div><div class="agenda-speaker"><div class="agenda-speaker-photo desaturate" style="float:none; text-align: center; width: 100%;"><a href="november-2024/speakers/speaker?speakerid=440" class="no-underline"><img src="/assets/components/phpthumbof/cache/Sara%20Tangdall.c7743b5b61e8082f3197dbe02350f7b6.c06a9aa768746ef6f159b63767260854.jpg" alt="speaker photo"></a></div><div class="agenda-speaker-info" style="width: 100%; display: block; margin: 0 auto;"><strong><a href="november-2024/speakers/speaker?speakerid=440">Sara Tangdall</a></strong><br>Responsible AI Product Director <br><strong>Salesforce</strong><div class="agenda-speaker-logo" style="width: 100%; margin-top: 0;"><img src="/assets/components/phpthumbof/cache/Salesforce.db9e2f249b464ca359e18ed4efb702b0.cd966089789b3fe5953b01ddd685a08c.png" style="background-color:#ffffff;"></div></div></div></div></div></div><div class="agenda-row"><div class="agenda-col col-0 workshop colwidth-100" style="width:100%; "><p class="agenda-time"><i class="fa fa-clock-o"></i> 8:45 a.m.–9:30 a.m. PT</p><p class="session-title-link">Integrating AI In A Rapidly Changing MarTech Landscape</p><p><a class="button primary small" href="november-2024/summit/agenda-at-a-glance/live-virtual-summit-day-one/845-a.m.930-a.m.-pt?headparentid=0" style="margin-top: 16px;"><span style="font-size: 90%; line-height: 100%;">READ MORE</span></a></p><div class="readmore-content collapsed" id="readmore-394"><div> <p>The future of martech is here, and it's powered by AI!</p> <p>Join Sav Khetan, Director of Product Marketing at Tealium, to discover how to build an AI-ready architecture that unleashes unprecedented growth.</p> <p>After this session, you'll be able to:</p> <ul> <li>Seamlessly integrate AI to gain the flexibility and agility needed to dominate in a rapidly changing market.</li> <li>Apply data strategies and architectures that empower you to adapt and thrive, no matter where the goalposts shift. </li> </ul> </div><p><a href="javascript:hideDescription('readmore-394')" class="readmore readmore-link">(Read Less)</a></p></div><div class="agenda-speaker-row"><div class="agenda-speaker" style="width: auto; padding: 0 18px;"><div class="agenda-speaker-photo desaturate" style="margin-right:20px;"><a href="november-2024/speakers/speaker?speakerid=128" class="no-underline"><img src="/assets/components/phpthumbof/cache/Sav%20Khetan.5d797bc688a7d7bff0ee3624a761015d.a1cf74930483833c8d853e7b2ac67a00.jpg" alt="speaker photo"></a></div><div class="agenda-speaker-info" style="text-align: left; float: left; max-width: 300px; padding-right: 14px;"><strong><a href="november-2024/speakers/speaker?speakerid=128">Sav Khetan</a></strong><br>Director of Product Strategy<br><strong>Tealium</strong></div><div class="agenda-speaker-logo" style="display: inline-block; vertical-align: middle; border-left: 1px solid #ddd; padding-left:14px;"><img src="/assets/components/phpthumbof/cache/Tealium.a808a6290ee474edef6946edaa160654.dfd8aabdcdd2a6f4b3c65924e476604d.png" style="background-color:#ffffff;"></div></div></div></div></div><div class="agenda-row"><div class="agenda-col col-0 none colwidth-100" style="width:100%; "><p class="agenda-time"><i class="fa fa-clock-o"></i> 9:30 a.m.–9:45 p.m. PT</p><p class="session-title-link">Break</p></div></div><div class="agenda-row"><div class="agenda-col col-0 track colwidth-100" style="width:100%; "><p class="agenda-time"><i class="fa fa-clock-o"></i> 9:45 a.m.–10:30 a.m. PT</p><p class="session-title-link">Social Media & AI: Exploring High-Impact, Everyday Use Cases for Maximum Results </p><p><a class="button primary small" href="november-2024/summit/agenda-at-a-glance/live-virtual-summit-day-one/945-a.m.1030-a.m.-pt?headparentid=0" style="margin-top: 16px;"><span style="font-size: 90%; line-height: 100%;">READ MORE</span></a></p><div class="readmore-content collapsed" id="readmore-396"><p>Step into the future of AI-driven social media marketing with a rundown of learnings from research highlighted in Ignite Social Media’s new innovative ebook, “Social Media & AI: An In-Depth Analysis.” </p> <p>In this session, you’ll learn how Ignite Social Media took a deep dive into AI’s role in content creation, community management, and beyond. Packed with in-depth analyses, practical insights, and real-world applications - it’s tailored to elevate your marketing to new heights. This session will showcase how Ignite has tapped into the power of AI as a supplement to its marketing strategies and discuss ways you can adapt and thrive in the ever-evolving digital marketing landscape.</p> <p>Highlights include:</p> <ul> <li aria-level="1">Examples of social media content supplemented with AI</li> <li aria-level="1">A rundown of the best platforms for each use case</li> <li aria-level="1">Everyday ways you can incorporate AI into your own marketing strategies</li> </ul><p><a href="javascript:hideDescription('readmore-396')" class="readmore readmore-link">(Read Less)</a></p></div><div class="agenda-speaker-row"><div class="agenda-speaker" style="width: auto; padding: 0 18px;"><div class="agenda-speaker-photo desaturate" style="margin-right:20px;"><a href="november-2024/speakers/speaker?speakerid=431" class="no-underline"><img src="/assets/components/phpthumbof/cache/Drew%20Sykes%20Headshot%20AI%20for%20Marketers%20Summit%20%281%29.efd0295d98ebfd4008230b8e8b4ed1cc.9a333737d4237ab6bb5d067c222602ee.png" alt="speaker photo"></a></div><div class="agenda-speaker-info" style="text-align: left; float: left; max-width: 300px; padding-right: 14px;"><strong><a href="november-2024/speakers/speaker?speakerid=431">Drew Sykes</a></strong><br>Director of Content Production<br><strong>Ignite Social Media</strong></div><div class="agenda-speaker-logo" style="display: inline-block; vertical-align: middle; border-left: 1px solid #ddd; padding-left:14px;"><img src="/assets/components/phpthumbof/cache/Ignite%20Social%20Media%20Logo%20%281%29.cd726cff6dbe6c7cdf048a4bd6f11f9f.e565e75ffdc1746bab57eecbee5015fc.png" style="background-color:#ffffff;"></div></div></div></div></div><div class="agenda-row"><div class="agenda-col col-0 track colwidth-100" style="width:100%; "><p class="agenda-time"><i class="fa fa-clock-o"></i> 10:30 a.m.–11:15 PT</p><p class="session-title-link">Mastering ChatGPT: Advanced Prompting Techniques for Marketers</p><p><a class="button primary small" href="november-2024/summit/agenda-at-a-glance/live-virtual-summit-day-one/10301115-pt?headparentid=0" style="margin-top: 16px;"><span style="font-size: 90%; line-height: 100%;">READ MORE</span></a></p><div class="readmore-content collapsed" id="readmore-397"><p dir="ltr">ChatGPT reached 1 million users in just 5 days—a speed unmatched by any other platform. While some fear AI might replace human jobs, those who harness its power know that ChatGPT is a transformative tool that can enhance productivity and creativity. Understanding how to use ChatGPT effectively is becoming one of the most valuable skills in today's AI-powered economy.</p> <p dir="ltr">In this session, Sydney Stern Miller, a Digital Marketing and Brand Strategist at Deloitte, will guide you through advanced ChatGPT prompting techniques that will take your marketing efforts to the next level. Discover how ChatGPT can become your smart intern, handling tasks ranging from content creation to customer engagement, freeing you to focus on strategic thinking and innovation.</p> <p dir="ltr"><strong>You’ll learn:</strong></p> <ul> <li dir="ltr"> <p dir="ltr" role="presentation">How to craft strategic prompts that maximize ChatGPT’s potential</p> </li> <li dir="ltr"> <p dir="ltr" role="presentation">Techniques for integrating ChatGPT into your daily marketing tasks</p> </li> <li dir="ltr"> <p dir="ltr" role="presentation">Ways to use ChatGPT for content generation, customer interaction, and data analysis</p> </li> <li dir="ltr"> <p dir="ltr" role="presentation">Tips for balancing AI efficiency with essential soft skills</p> </li> <li dir="ltr"> <p dir="ltr" role="presentation">Real-world examples of ChatGPT in action, from writing cover letters to explaining complex ideas</p> </li> </ul><p><a href="javascript:hideDescription('readmore-397')" class="readmore readmore-link">(Read Less)</a></p></div><div class="agenda-speaker-row"><div class="agenda-speaker" style="width: auto; padding: 0 18px;"><div class="agenda-speaker-photo desaturate" style="margin-right:20px;"><a href="november-2024/speakers/speaker?speakerid=450" class="no-underline"><img src="/assets/components/phpthumbof/cache/Alessondra%20Parra.760d6eabfd15cffdd52f005618fae688.320a5d7f11815fad1f9f81e02118df13.jpg" alt="speaker photo"></a></div><div class="agenda-speaker-info" style="text-align: left; float: left; max-width: 300px; padding-right: 14px;"><strong><a href="november-2024/speakers/speaker?speakerid=450">Alessondra Parra</a></strong><br>Product Manager<br><strong>Lowe's Companies, Inc</strong></div><div class="agenda-speaker-logo" style="display: inline-block; vertical-align: middle; border-left: 1px solid #ddd; padding-left:14px;"><img src="/assets/components/phpthumbof/cache/Lowe%27s.fac1b47d2c23f759b4084d58d15a7568.aa3ea5949ae31d57a81433d1fc8ff1c5.jpg" style="background-color:#ffffff;"></div></div></div></div></div><div class="agenda-row"><div class="agenda-col col-0 none colwidth-100" style="width:100%; "><p class="agenda-time"><i class="fa fa-clock-o"></i> 11:15 a.m.–11:45 p.m. PT</p><p class="session-title-link">Break</p></div></div><div class="agenda-row"><div class="agenda-col col-0 track colwidth-100" style="width:100%; "><p class="agenda-time"><i class="fa fa-clock-o"></i> 11:45 a.m.–12:30 p.m. PT</p><p class="session-title-link">Panel: Crafting Your AI Integration Playbook</p><p><a class="button primary small" href="november-2024/summit/agenda-at-a-glance/live-virtual-summit-day-one/1145-a.m.1230-p.m.-pt?headparentid=0" style="margin-top: 16px;"><span style="font-size: 90%; line-height: 100%;">READ MORE</span></a></p><div class="readmore-content collapsed" id="readmore-400"><p>In the age of AI-driven marketing, crafting a comprehensive AI integration playbook is more important than ever. This panel discussion, featuring insights from industry leaders Justin McGinnis (Syneos Health), Kathleen Fetters (Adobe), and Rebecca Nguyen (Indeed), will explore the key elements of building an effective overall AI strategy. The session will cover when to integrate human engagement, how to assess AI social responses, and the impact of AI on project management. Attendees will also gain valuable perspectives on navigating new regulations like the EU Artificial Intelligence Act and how to leverage generative AI for hyper-personalized customer communications.</p> <p><strong>Key Takeaways:</strong></p> <ul> <li>Discover the best practices for integrating human engagement at critical points in the AI playbook creation process.</li> <li>Learn how to evaluate AI-driven social responses to ensure strong customer engagement and brand protection.</li> <li>Understand how AI affects project management and how to adapt roles and timelines for successful execution.</li> <li>Gain insights into the implications of the EU Artificial Intelligence Act and how U.S. brands can proactively prepare for similar regulations.</li> <li>Explore strategies for collaborating with AI, balancing its capabilities with human oversight to enhance quality and reduce risks.</li> </ul><p><a href="javascript:hideDescription('readmore-400')" class="readmore readmore-link">(Read Less)</a></p></div><div class="agenda-speaker-row"><div class="agenda-speaker"><div class="agenda-speaker-photo desaturate" style="width: 100%; float:none;"><a href="november-2024/speakers/speaker?speakerid=445" class="no-underline"><img src="/assets/components/phpthumbof/cache/Screenshot%202024-09-17%20at%202.15.51%20PM.565a8736e379b1644f21b11c0f52d0c8.0a43f28cbd024b6e5e999993156570cd.png" alt="speaker photo"></a></div><div class="agenda-speaker-info" style="width: 100%; display: block; margin: 0 auto;"><strong>MODERATOR<br><a href="november-2024/speakers/speaker?speakerid=445">Jen Evans</a></strong><br>Founder<br><strong>PatternPulse AI</strong><div class="agenda-speaker-logo" style="width: 100%; margin-top: 0;""><img src="/assets/components/phpthumbof/cache/Pattern%20Pulse.c299a5628eaee34242ecd2c58b3319b4.8cd0de5b56caf4d25fdd27506afde452.jpg" style="background-color:#ffffff;"></div></div></div><div class="agenda-speaker"><div class="agenda-speaker-photo desaturate" style="float:none; text-align: center; width: 100%;"><a href="november-2024/speakers/speaker?speakerid=104" class="no-underline"><img src="/assets/components/phpthumbof/cache/Justin%20Mcginnis.4a316a7f4bd04abaae01bc0c3a4b7c1a.eefefc1294762bceb558834c94ac4d79.jpg" alt="speaker photo"></a></div><div class="agenda-speaker-info" style="width: 100%; display: block; margin: 0 auto;"><strong><a href="november-2024/speakers/speaker?speakerid=104">Justin McGinnis</a></strong><br>Vice President, Performance Media<br><strong>Syneos Health</strong><div class="agenda-speaker-logo" style="width: 100%; margin-top: 0;"><img src="/assets/components/phpthumbof/cache/Syneos%20Health%20logo.e7e28f0d427c3d896294c8191245eddf.83737465e8b0a9d6da0bbfcd6fa3f92a.png" style="background-color:#ffffff;"></div></div></div><div class="agenda-speaker"><div class="agenda-speaker-photo desaturate" style="float:none; text-align: center; width: 100%;"><a href="november-2024/speakers/speaker?speakerid=433" class="no-underline"><img src="/assets/components/phpthumbof/cache/KMKF%20July%202024.be2ec55394894609d9b34f02437c4ecd.be512f61aa0438ad3da042acd9f8020f.png" alt="speaker photo"></a></div><div class="agenda-speaker-info" style="width: 100%; display: block; margin: 0 auto;"><strong><a href="november-2024/speakers/speaker?speakerid=433">Kathleen Fetters</a></strong><br>Sr Strategist, Social Intelligence<br><strong>Adobe</strong><div class="agenda-speaker-logo" style="width: 100%; margin-top: 0;"><img src="/assets/components/phpthumbof/cache/Adobe.52abe5b409017b5e34ad35247b6ef4f8.38d9ee1299d0912188edca21a24daac5.png" style="background-color:#ffffff;"></div></div></div><div class="agenda-speaker"><div class="agenda-speaker-photo desaturate" style="float:none; text-align: center; width: 100%;"><a href="november-2024/speakers/speaker?speakerid=439" class="no-underline"><img src="/assets/components/phpthumbof/cache/Screenshot%202024-08-15%20at%203.50.49%20PM.c7199dba1e117084649deeac5fdbad55.e6e6e16474b3272f1f954299340988f6.png" alt="speaker photo"></a></div><div class="agenda-speaker-info" style="width: 100%; display: block; margin: 0 auto;"><strong><a href="november-2024/speakers/speaker?speakerid=439">Rebecca Nguyen (she/her)</a></strong><br>UX Content Design Lead<br><strong>Indeed</strong><div class="agenda-speaker-logo" style="width: 100%; margin-top: 0;"><img src="/assets/components/phpthumbof/cache/Indeed.0c3f85f7e97148af1d78aeee8622cf0a.ce0bc3c8c904168737a282db3622cb41.jpg" style="background-color:#ffffff;"></div></div></div></div></div></div><div class="agenda-row"><div class="agenda-col col-0 track colwidth-100" style="width:100%; "><p class="agenda-time"><i class="fa fa-clock-o"></i> 12:30 p.m.–1:15 p.m. PT</p><p class="session-title-link">Responsible AI: Essential Strategies for Safeguarding your Brand</p><p><a class="button primary small" href="november-2024/summit/agenda-at-a-glance/live-virtual-summit-day-one/1230-p.m.115-p.m.-pt?headparentid=0" style="margin-top: 16px;"><span style="font-size: 90%; line-height: 100%;">READ MORE</span></a></p><div class="readmore-content collapsed" id="readmore-401"><p dir="ltr">AI-driven data breaches surged by 72% in 2024, costing brands billions of dollars and impacting customer satisfaction, retention, and brand loyalty. Lack of employee awareness and data exposure are the leading causes of brand vulnerability and revenue loss due to AI adoption.</p> <p dir="ltr">This session will prepare you to lead your teams confidently using proven AI integration strategies while protecting your brand identity and customer data. Learn key takeaways from the top brands experiencing AI-driven vulnerabilities and utilize industry best practices for safeguarding your company’s campaigns, products, and customers.</p> <p dir="ltr"><strong>Key Takeaways:</strong></p> <ul> <li dir="ltr" role="presentation">Learn how to protect your brand identity and content through AI data privacy policies</li> <li dir="ltr" role="presentation">Gain key insights to increase customer loyalty through transparency and communication</li> <li dir="ltr" role="presentation">Understand the role of Responsible AI to avoid unintentional discrimination and bias </li> </ul><p><a href="javascript:hideDescription('readmore-401')" class="readmore readmore-link">(Read Less)</a></p></div><div class="agenda-speaker-row"><div class="agenda-speaker" style="width: auto; padding: 0 18px;"><div class="agenda-speaker-photo desaturate" style="margin-right:20px;"><a href="november-2024/speakers/speaker?speakerid=434" class="no-underline"><img src="/assets/components/phpthumbof/cache/Catie%20Marolt.e558a8b0c1435113afea31fb50c95648.692cf4a3bdf9f3ec4fa2196bc51165ec.jpg" alt="speaker photo"></a></div><div class="agenda-speaker-info" style="text-align: left; float: left; max-width: 300px; padding-right: 14px;"><strong><a href="november-2024/speakers/speaker?speakerid=434">Catie Marolt</a></strong><br>Founder, Director of AI Strategy & Transformation, AI Regulatory and Compliance Expert<br><strong>Telou Solutions</strong></div><div class="agenda-speaker-logo" style="display: inline-block; vertical-align: middle; border-left: 1px solid #ddd; padding-left:14px;"><img src="/assets/components/phpthumbof/cache/Telou%20Solutions.f78e8c2cc755f0f8851215e4e39fe188.c8dc017d934ab007ebe687ea0f77ac07.png" style="background-color:#ffffff;"></div></div></div></div></div><div class="agenda-row"><div class="agenda-col col-0 track colwidth-100" style="width:100%; "><p class="agenda-time"><i class="fa fa-clock-o"></i> 1:15 p.m.–2:00 p.m. PT</p><p class="session-title-link">Hacking Visual Content Creation with Midjourney</p><p><a class="button primary small" href="november-2024/summit/agenda-at-a-glance/live-virtual-summit-day-one/115-p.m.200-p.m.-pt?headparentid=0" style="margin-top: 16px;"><span style="font-size: 90%; line-height: 100%;">READ MORE</span></a></p><div class="readmore-content collapsed" id="readmore-402"><p>Ai is dominating the headlines, pop-culture, and your social feed. Most importantly, it’s completely changing the way we work. Tools like Midjourney have redefined creative possibilities, empowering designers, marketers, and innovators with AI-driven visuals like never before. Its growth has made it an essential tool for brands looking to elevate their visual content and streamline creative workflows.<br /><br />In this session, you’ll learn how to harness and understand Midjourney’s creative power, utilize it in your day-to-day operations, and create eye-popping visuals that stop any scroll.<br /><br /><strong>Session Takeaways:</strong><br />01. Midjourney Prompt Theory + Basics<br />02. Asset Hacking Your Brand Identiy<br />03. Midjourney’s Realistic ROI Potential</p><p><a href="javascript:hideDescription('readmore-402')" class="readmore readmore-link">(Read Less)</a></p></div><div class="agenda-speaker-row"><div class="agenda-speaker" style="width: auto; padding: 0 18px;"><div class="agenda-speaker-photo desaturate" style="margin-right:20px;"><a href="november-2024/speakers/speaker?speakerid=444" class="no-underline"><img src="/assets/components/phpthumbof/cache/Rory%20Flynn.fcc2706de1d898b13d7266bd6c047d8a.c602a1fb7e3c396f2cfd18f2161781d4.png" alt="speaker photo"></a></div><div class="agenda-speaker-info" style="text-align: left; float: left; max-width: 300px; padding-right: 14px;"><strong><a href="november-2024/speakers/speaker?speakerid=444">Rory Flynn</a></strong><br>Founder<br><strong>Systematiq Ai</strong></div><div class="agenda-speaker-logo" style="display: inline-block; vertical-align: middle; border-left: 1px solid #ddd; padding-left:14px;"><img src="/assets/components/phpthumbof/cache/Systematiq%20Logo%20copy.86be7573f6628f723d494b96babb2c27.d946c4f7ae96aba25fb1f53aee88c479.png" style="background-color:#ffffff;"></div></div></div></div></div><div class="agenda-row"><div class="agenda-col col-0 none colwidth-100" style="width:100%; "><p class="agenda-time"><i class="fa fa-clock-o"></i> 2:00 p.m. PT</p><p class="session-title-link">Day One Concludes</p></div></div></div><div class="agenda-day"><div class="agenda-day-title"><h2 class="agenda-title">Live Virtual Summit: Day Two</h2><p class="subhead agenda-day">Thursday, November 14, 2024</p></div><div class="agenda-row"><div class="agenda-col col-0 none colwidth-100" style="width:100%; "><p class="agenda-time"><i class="fa fa-clock-o"></i> 7:55 a.m.–8:00 a.m. PT</p><p class="session-title-link">Welcome Remarks by Summit Emcee</p><div class="agenda-speaker-row"><div class="agenda-speaker" style="width: auto; padding: 0 18px;"><div class="agenda-speaker-photo desaturate" style="margin-right:20px;"><a href="november-2024/speakers/speaker?speakerid=88" class="no-underline"><img src="/assets/components/phpthumbof/cache/Elizabeth%20Hornsby.104723fceb9135c272a7f639c193280f.c5bc0b477d20eb52214380a040b63a9a.jpg" alt="speaker photo"></a></div><div class="agenda-speaker-info" style="text-align: left; float: left; max-width: 300px; padding-right: 14px;"><strong><a href="november-2024/speakers/speaker?speakerid=88">Elizabeth R. Hornsby, Ph.D.</a></strong><br>Innovation Strategist and Adjunct Professor of Communication<br><strong>Southern University at New Orleans</strong></div><div class="agenda-speaker-logo" style="display: inline-block; vertical-align: middle; border-left: 1px solid #ddd; padding-left:14px;"><img src="/assets/components/phpthumbof/cache/%20SUNO%20Southern%20University%20at%20New%20Orleans.06e0885c59b8c5fcc48f46271a7e5fc9.5bf6a08648dd6d557b369fcb64c765d8.png" style="background-color:#ffffff;"></div></div></div></div></div><div class="agenda-row"><div class="agenda-col col-0 track colwidth-100" style="width:100%; "><p class="agenda-time"><i class="fa fa-clock-o"></i> 8:00 a.m.–8:45 a.m. PT</p><h3 class="agenda-casestudy">Case Study</h3><p class="session-title-link">Optimizing Ad Performance Through Synthetic Data AI Training</p><p><a class="button primary small" href="november-2024/summit/agenda-at-a-glance/live-virtual-summit-day-two/800-a.m.845-a.m.-pt?headparentid=0" style="margin-top: 16px;"><span style="font-size: 90%; line-height: 100%;">READ MORE</span></a></p><div class="readmore-content collapsed" id="readmore-405"><p>This talk will explore the transformative approach of using synthetic data AI training to overcome the hurdles of data privacy and scarcity in digital advertising. Attendees will journey through the case study of an e-commerce platform that implemented synthetic data to refine its ad performance, demonstrating the process from data generation to campaign optimization. By harnessing the power of artificially generated datasets and advanced AI models, the company achieved remarkable improvements in ad engagement, conversion rates, and market expansion efforts, all while adhering to privacy regulations. Through this session, we will uncover the potential of synthetic data to serve as a game-changer in the realm of digital marketing.</p> <p><strong>Key Takeaways:</strong></p> <ul> <li>Understand the role of synthetic data in addressing data privacy concerns and enhancing ad performance in digital marketing.</li> <li>Learn about the process of generating synthetic data and training AI models to simulate real-world consumer behavior.</li> <li>Discover the benefits of using synthetic data for scenario simulation, incrementality testing, and ad campaign optimization.</li> <li>Gain insights into the practical challenges and considerations in implementing synthetic data AI training, including data accuracy and bias mitigation.</li> <li>Explore the broader implications of synthetic data AI training for future marketing strategies and regulatory compliance.</li> </ul><p><a href="javascript:hideDescription('readmore-405')" class="readmore readmore-link">(Read Less)</a></p></div><div class="agenda-speaker-row"><div class="agenda-speaker" style="width: auto; padding: 0 18px;"><div class="agenda-speaker-photo desaturate" style="margin-right:20px;"><a href="november-2024/speakers/speaker?speakerid=420" class="no-underline"><img src="/assets/components/phpthumbof/cache/Arpit%20Shrivastava.ed45ace5f8def7afe91db30fcac4130b.bc0c50b691b0a2941289ff81336cdc48.jpg" alt="speaker photo"></a></div><div class="agenda-speaker-info" style="text-align: left; float: left; max-width: 300px; padding-right: 14px;"><strong><a href="november-2024/speakers/speaker?speakerid=420">Arpit Shrivastava</a></strong><br>Product Manager<br><strong>Meta</strong></div><div class="agenda-speaker-logo" style="display: inline-block; vertical-align: middle; border-left: 1px solid #ddd; padding-left:14px;"><img src="/assets/components/phpthumbof/cache/logo-Meta.c1d9fdeac88b81dac3bc84538378b7cf.13cd5956944918c79e86d5d72dfa26a7.png" style="background-color:#ffffff;"></div></div></div></div></div><div class="agenda-row"><div class="agenda-col col-0 workshop colwidth-100" style="width:100%; "><p class="agenda-time"><i class="fa fa-clock-o"></i> 8:45 a.m.–9:15 a.m. PT</p><p class="session-title-link">Your AI Employee</p><div class="agenda-speaker-row"><div class="agenda-speaker" style="width: auto; padding: 0 18px;"><div class="agenda-speaker-photo desaturate" style="margin-right:20px;"><a href="november-2024/speakers/speaker?speakerid=448" class="no-underline"><img src="/assets/components/phpthumbof/cache/JB_BllueT-blazer-removebg-preview.4f5e85b756a8b35a2ba98aecde0aa1e5.79de5697910614317189fbdd984ae84a.png" alt="speaker photo"></a></div><div class="agenda-speaker-info" style="text-align: left; float: left; max-width: 300px; padding-right: 14px;"><strong><a href="november-2024/speakers/speaker?speakerid=448">John Bermudez</a></strong><br>Business Development Manager<br><strong>HighLevel</strong></div><div class="agenda-speaker-logo" style="display: inline-block; vertical-align: middle; border-left: 1px solid #ddd; padding-left:14px;"><img src="/assets/components/phpthumbof/cache/black_capitalized_500px.5dc01b5646fa066b4c6b66f32db843cc.ab97d2ac83d262bcc260cc7dbecebe5d.png" style="background-color:#ffffff;"></div></div></div></div></div><div class="agenda-row"><div class="agenda-col col-0 none colwidth-100" style="width:100%; "><p class="agenda-time"><i class="fa fa-clock-o"></i> 9:15 a.m.–9:30 a.m. PT</p><p class="session-title-link">Break</p></div></div><div class="agenda-row"><div class="agenda-col col-0 track colwidth-100" style="width:100%; "><p class="agenda-time"><i class="fa fa-clock-o"></i> 9:30 a.m.–10:15 a.m. PT</p><p class="session-title-link">Transform Your Content Marketing & Creative Processes with Generative AI</p><p><a class="button primary small" href="november-2024/summit/agenda-at-a-glance/live-virtual-summit-day-two/930-a.m.1015-a.m.-pt?headparentid=0" style="margin-top: 16px;"><span style="font-size: 90%; line-height: 100%;">READ MORE</span></a></p><div class="readmore-content collapsed" id="readmore-408"><p>In this session, you'll discover how to harness the potential of generative AI to supercharge your content marketing and creative processes. We'll delve into real-world applications, explore best practices, and uncover strategies to elevate your brand's storytelling and engagement.</p> <p><strong>You'll learn:</strong></p> <ul> <li><strong>A framework for integrating generative AI into your content strategy:</strong> Learn how to identify opportunities, select the right tools, and seamlessly weave AI into your existing workflows.</li> <li><strong>Best practices for leveraging AI in content creation:</strong> From idea generation and copywriting to image and video production, discover how AI can fuel your creativity and boost productivity.</li> <li><strong>Tips for optimizing content with AI:</strong> Explore how to use AI-driven insights to personalize messaging, refine targeting, and achieve measurable results.</li> </ul><p><a href="javascript:hideDescription('readmore-408')" class="readmore readmore-link">(Read Less)</a></p></div><div class="agenda-speaker-row"><div class="agenda-speaker" style="width: auto; padding: 0 18px;"><div class="agenda-speaker-photo desaturate" style="margin-right:20px;"><a href="november-2024/speakers/speaker?speakerid=427" class="no-underline"><img src="/assets/components/phpthumbof/cache/Samuel%20Payne%202024.8380e46d557335c8275d97acbdd277cb.9ee84180260dc5c503c07dc8d74225cb.png" alt="speaker photo"></a></div><div class="agenda-speaker-info" style="text-align: left; float: left; max-width: 300px; padding-right: 14px;"><strong><a href="november-2024/speakers/speaker?speakerid=427">Samuel Payne</a></strong><br>Group UX Lead<br><strong>Google</strong></div><div class="agenda-speaker-logo" style="display: inline-block; vertical-align: middle; border-left: 1px solid #ddd; padding-left:14px;"><img src="/assets/components/phpthumbof/cache/Google%20logo.8254b8fd4c7a7f511f0fbd694dd26d64.da4072cc1850ff774695e1579a84f459.jpg" style="background-color:#ffffff;"></div></div></div></div></div><div class="agenda-row"><div class="agenda-col col-0 track colwidth-100" style="width:100%; "><p class="agenda-time"><i class="fa fa-clock-o"></i> 10:15 a.m.–11:00 a.m. PT</p><p class="session-title-link">Enhancing Customer Experiences Through AI-Powered Marketing</p><p><a class="button primary small" href="november-2024/summit/agenda-at-a-glance/live-virtual-summit-day-two/1015-a.m.1100-a.m.-pt?headparentid=0" style="margin-top: 16px;"><span style="font-size: 90%; line-height: 100%;">READ MORE</span></a></p><div class="readmore-content collapsed" id="readmore-409"><p>In the dynamic world of digital marketing, artificial intelligence is revolutionizing how brands engage with their audiences, enabling more personalized and impactful connections. This session targets marketing professionals and business leaders eager to leverage AI to enhance customer experiences significantly. We will talk about AI's transformative role in marketing, highlighting personalized customer interactions, predictive analytics for understanding future behaviors, and sentiment analysis for tailoring strategies to real-time customer emotions. Moreover, we'll offer a concise overview of integrating AI into your marketing strategies technically. </p> <p><strong>Key takeaways:</strong></p> <ul> <li aria-level="1">Strategies for using AI to analyze customer data for timely, personalized messaging across the right channels.</li> <li aria-level="1">Utilize AI for analysis to forecast customer behavior.</li> <li aria-level="1">An actionable guide for integrating AI into marketing efforts.</li> </ul><p><a href="javascript:hideDescription('readmore-409')" class="readmore readmore-link">(Read Less)</a></p></div><div class="agenda-speaker-row"><div class="agenda-speaker" style="width: auto; padding: 0 18px;"><div class="agenda-speaker-photo desaturate" style="margin-right:20px;"><a href="november-2024/speakers/speaker?speakerid=425" class="no-underline"><img src="/assets/components/phpthumbof/cache/Anusha%20Yella.10d44c08fc1c234a6c2900da5fe13ce9.990fc71180cf34710a849744d43c6b40.jpg" alt="speaker photo"></a></div><div class="agenda-speaker-info" style="text-align: left; float: left; max-width: 300px; padding-right: 14px;"><strong><a href="november-2024/speakers/speaker?speakerid=425">Anusha Yella</a></strong><br>Principal Software Engineer<br><strong>AT&T</strong></div><div class="agenda-speaker-logo" style="display: inline-block; vertical-align: middle; border-left: 1px solid #ddd; padding-left:14px;"><img src="/assets/components/phpthumbof/cache/ATT-Logo.a644e721b58b0ce9c748ae9cc453d40a.f55daffdbce5f9f168391965979d470a.png" style="background-color:#ffffff;"></div></div></div></div></div><div class="agenda-row"><div class="agenda-col col-0 none colwidth-100" style="width:100%; "><p class="agenda-time"><i class="fa fa-clock-o"></i> 11:00 a.m.–11:30 a.m. PT</p><p class="session-title-link">Break</p></div></div><div class="agenda-row"><div class="agenda-col col-0 workshop colwidth-100" style="width:100%; "><p class="agenda-time"><i class="fa fa-clock-o"></i> 11:30 a.m.–11:45 a.m. PT</p><p class="session-title-link">Thought Leader Spotlight</p></div></div><div class="agenda-row"><div class="agenda-col col-0 track colwidth-100" style="width:100%; "><p class="agenda-time"><i class="fa fa-clock-o"></i> 11:45 a.m.–12:30 p.m. PT</p><p class="session-title-link">From Concept to Enterprise-Wide Adoption: Scaling AI in Content Marketing</p><p><a class="button primary small" href="november-2024/summit/agenda-at-a-glance/live-virtual-summit-day-two/1145-a.m.1230-p.m.-pt?headparentid=0" style="margin-top: 16px;"><span style="font-size: 90%; line-height: 100%;">READ MORE</span></a></p><div class="readmore-content collapsed" id="readmore-412"><p>In this session, you'll learn how to scale AI in content marketing: from initial concept to enterprise-wide adoption. Discover how teams can use AI to get to "good" faster, identify high priority use cases, scale by developing custom apps, building AI into the content lifecycle, developing success measures and more. You'll learn necessary steps for successful AI integration and the strategic decisions that drive AI initiatives within large enterprises.</p> <p><strong>Key Takeways:</strong></p> <ul> <li>How to identify and prioritize high-impact AI use cases that help increase productivity and augment creativity.</li> <li>Strategies for creating scalable, generative AI workflows that standardize content production across departments.</li> <li>Establish best practices for the systematic expansion of AI technologies within your organization to ensure cohesive growth and innovation.</li> </ul><p><a href="javascript:hideDescription('readmore-412')" class="readmore readmore-link">(Read Less)</a></p></div><div class="agenda-speaker-row"><div class="agenda-speaker" style="width: auto; padding: 0 18px;"><div class="agenda-speaker-photo desaturate" style="margin-right:20px;"><a href="november-2024/speakers/speaker?speakerid=438" class="no-underline"><img src="/assets/components/phpthumbof/cache/Headshot%202024%201.5012e2f66e4bcdc6ffba4bbb66a1a983.33bffad2ded266afc916dc726db94c4c.jpg" alt="speaker photo"></a></div><div class="agenda-speaker-info" style="text-align: left; float: left; max-width: 300px; padding-right: 14px;"><strong><a href="november-2024/speakers/speaker?speakerid=438">Annemaria Nicholson</a></strong><br>Senior Manager, AI and Content Ops<br><strong>Salesforce</strong></div><div class="agenda-speaker-logo" style="display: inline-block; vertical-align: middle; border-left: 1px solid #ddd; padding-left:14px;"><img src="/assets/components/phpthumbof/cache/Salesforce.28491fca28d4d46cc509f08bebaa11b8.486c7e935fcf2b7e20f9d642f35bdd26.png" style="background-color:#ffffff;"></div></div></div></div></div><div class="agenda-row"><div class="agenda-col col-0 track colwidth-100" style="width:100%; "><p class="agenda-time"><i class="fa fa-clock-o"></i> 12:30 p.m.–1:15 p.m. PT</p><p class="session-title-link">Panel: A Deep Dive into Top AI Tools, Platforms, Technologies </p><p><a class="button primary small" href="november-2024/summit/agenda-at-a-glance/live-virtual-summit-day-two/1230-p.m.115-p.m.-pt?headparentid=0" style="margin-top: 16px;"><span style="font-size: 90%; line-height: 100%;">READ MORE</span></a></p><div class="readmore-content collapsed" id="readmore-413"><p>As AI tools, platforms, and technologies rapidly advance, marketers must stay informed on how to best leverage these innovations. In this insightful panel discussion, Drew Brucker (Brainchild), Chris Duffey (Adobe), and Courtney MacConnell (Google) will explore the most cutting-edge AI tools and platforms that are transforming marketing today. From generative AI (GenAI) systems driving customer engagement to AI-powered content creation, this session will provide a deep dive into how AI technologies can revolutionize your marketing strategies.</p> <p>Attendees will gain practical insights into the future of human-AI collaboration, the ethical implications of AI, and the biggest opportunities for marketers to deploy AI tools efficiently.</p> <p><strong>Key Takeaways:</strong></p> <ul> <li>Explore the top AI tools and platforms driving marketing innovation today.</li> <li>Learn how GenAI can enhance customer engagement with real-time, personalized recommendations.</li> <li>Understand how AI technologies can streamline creative processes and ensure visual consistency across campaigns.</li> <li>Understand how AI platforms enable faster and more cost-effective deployment of customer-facing capabilities.</li> <li>Identify key AI technologies that can enhance operational efficiency in marketing.</li> <li>Discuss the ethical considerations of AI, including the risks of biases and their impact on decision-making.</li> </ul><p><a href="javascript:hideDescription('readmore-413')" class="readmore readmore-link">(Read Less)</a></p></div><div class="agenda-speaker-row"><div class="agenda-speaker"><div class="agenda-speaker-photo desaturate" style="width: 100%; float:none;"><a href="november-2024/speakers/speaker?speakerid=426" class="no-underline"><img src="/assets/components/phpthumbof/cache/Adeola%20Aro.89cd83ed86894389d2909d44d4da08a6.4f7889ec815c92a244edb838ed64d47d.jpg" alt="speaker photo"></a></div><div class="agenda-speaker-info" style="width: 100%; display: block; margin: 0 auto;"><strong>MODERATOR<br><a href="november-2024/speakers/speaker?speakerid=426">Adeola Aro</a></strong><br>Global Lifecycle Marketing Lead, Revenue & Retention<br><strong>LinkedIn</strong><div class="agenda-speaker-logo" style="width: 100%; margin-top: 0;""><img src="/assets/components/phpthumbof/cache/Linkedin.a22f46636e292b80184168703e14fb87.58dd16707fa018281f5b7338af9b17c9.png" style="background-color:#ffffff;"></div></div></div><div class="agenda-speaker"><div class="agenda-speaker-photo desaturate" style="float:none; text-align: center; width: 100%;"><a href="november-2024/speakers/speaker?speakerid=125" class="no-underline"><img src="/assets/components/phpthumbof/cache/Courtney%20MacConnell%20%281%29.cd4b195135002471e99caedd3beef1a2.edba70c601ea243f843562aa008be2ad.png" alt="speaker photo"></a></div><div class="agenda-speaker-info" style="width: 100%; display: block; margin: 0 auto;"><strong><a href="november-2024/speakers/speaker?speakerid=125">Courtney MacConnell</a></strong><br>Head of Shopping<br><strong>Google</strong><div class="agenda-speaker-logo" style="width: 100%; margin-top: 0;"><img src="/assets/components/phpthumbof/cache/Google%20logo.b3193ad271afe51e70c2e4e2e4ab19ad.7f7e795d6fcd86e039d3e2bd288c110c.jpg" style="background-color:#ffffff;"></div></div></div><div class="agenda-speaker"><div class="agenda-speaker-photo desaturate" style="float:none; text-align: center; width: 100%;"><a href="november-2024/speakers/speaker?speakerid=421" class="no-underline"><img src="/assets/components/phpthumbof/cache/Chris%20Duffey.59d918969e5cd054dacc55e224388a5f.3848c843048f245db52fb7f17afa7790.jpg" alt="speaker photo"></a></div><div class="agenda-speaker-info" style="width: 100%; display: block; margin: 0 auto;"><strong><a href="november-2024/speakers/speaker?speakerid=421">Chris Duffey</a></strong><br>Head of GenStudio<br><strong>Adobe</strong><div class="agenda-speaker-logo" style="width: 100%; margin-top: 0;"><img src="/assets/components/phpthumbof/cache/Adobe_Corporate_Vertical_Lockup_Red_RGB.5be1ecc03b547f4927de9fb49324954a.983a1db06c7459b9811467135e51f118.png" style="background-color:#ffffff;"></div></div></div></div></div></div><div class="agenda-row"><div class="agenda-col col-0 track colwidth-100" style="width:100%; "><p class="agenda-time"><i class="fa fa-clock-o"></i> 1:15 p.m.–2:00 p.m. PT</p><p class="session-title-link">Panel: The Future of AI in Marketing: Trends, Innovations, and Predictions for 2025 + Beyond </p><p><a class="button primary small" href="november-2024/summit/agenda-at-a-glance/live-virtual-summit-day-two/115-p.m.200-p.m.-pt?headparentid=0" style="margin-top: 16px;"><span style="font-size: 90%; line-height: 100%;">READ MORE</span></a></p><div class="readmore-content collapsed" id="readmore-414"><p>As artificial intelligence continues to evolve, its impact on marketing is growing more profound and far-reaching. This panel, <strong>"The Future of AI in Marketing: Trends, Innovations, and Predictions for 2025 + Beyond,"</strong> will focus on forward-looking insights into the technologies and trends that will shape marketing strategies in the coming years. From AI-driven content optimization to enhanced customer journey mapping, we’ll explore how brands can harness AI to unlock new growth opportunities, refine targeting, and drive business success. The session will also delve into the key innovations that will transform customer engagement, data usage, and campaign measurement, while preparing marketers to stay ahead of rapid technological changes.</p> <p>Join us to discover how AI will influence the future of marketing, and how marketers can capitalize on emerging developments to create smarter, more impactful strategies.</p> <p><strong>Key Takeaways:</strong></p> <ul> <li>How AI can be used to enhance customer journey mapping and optimize strategies across various marketing touchpoints.</li> <li>Emerging trends and innovations in AI that will reshape marketing by 2025 and beyond.</li> <li>The future of SEO in the era of AI, including proactive strategies for measurement and optimization.</li> <li>AI’s role in predictive analytics and how it can drive business growth through smarter decision-making.</li> <li>Skills and competencies marketers need to develop to stay competitive in an AI-driven marketing landscape.</li> </ul><p><a href="javascript:hideDescription('readmore-414')" class="readmore readmore-link">(Read Less)</a></p></div><div class="agenda-speaker-row"><div class="agenda-speaker"><div class="agenda-speaker-photo desaturate" style="width: 100%; float:none;"><a href="november-2024/speakers/speaker?speakerid=419" class="no-underline"><img src="/assets/components/phpthumbof/cache/Claudia%20Sandino%20.9017ae92e5ec211ff32c4479469885a7.a34a6013d99bf823d47c08791a9dd8c4.jpg" alt="speaker photo"></a></div><div class="agenda-speaker-info" style="width: 100%; display: block; margin: 0 auto;"><strong>MODERATOR<br><a href="november-2024/speakers/speaker?speakerid=419">Claudia Sandino</a></strong><br>Founder, VP Social Media <br><strong>AI for Social Media Professionals</strong><div class="agenda-speaker-logo" style="width: 100%; margin-top: 0;""><img src="/assets/components/phpthumbof/cache/Screen%20Shot%202024-04-17%20at%2010.56.59%20AM.a4b516808b40298c06aeef65645a96a5.c41694f9a320a8a130574f45bbdf058c.png" style="background-color:#ffffff;"></div></div></div><div class="agenda-speaker"><div class="agenda-speaker-photo desaturate" style="float:none; text-align: center; width: 100%;"><a href="november-2024/speakers/speaker?speakerid=442" class="no-underline"><img src="/assets/components/phpthumbof/cache/Jason%20Shafton%20Headshot.eaff2d7991aed73bc508b6bf94a54aca.31c98af51db065fd13751b4767d8fb26.jpg" alt="speaker photo"></a></div><div class="agenda-speaker-info" style="width: 100%; display: block; margin: 0 auto;"><strong><a href="november-2024/speakers/speaker?speakerid=442">Jason Shafton</a></strong><br>CEO and Founder<br><strong>Winston Francois</strong><div class="agenda-speaker-logo" style="width: 100%; margin-top: 0;"><img src="/assets/components/phpthumbof/cache/winstonfrancois_logo.9ec234c2cc26c79be01f56bbd5bea774.85c2220f88bd163641886d3cdb5b726d.jpg" style="background-color:#ffffff;"></div></div></div><div class="agenda-speaker"><div class="agenda-speaker-photo desaturate" style="float:none; text-align: center; width: 100%;"><a href="november-2024/speakers/speaker?speakerid=435" class="no-underline"><img src="/assets/components/phpthumbof/cache/AngelaBrown.56e37b57705fd16cc9d337b804514a24.9b99a974cec4c7414539fe5626428bb3.jpg" alt="speaker photo"></a></div><div class="agenda-speaker-info" style="width: 100%; display: block; margin: 0 auto;"><strong><a href="november-2024/speakers/speaker?speakerid=435">Angela Brown</a></strong><br>Manager, Content Marketing & Brand Strategy <br><strong>Niche</strong><div class="agenda-speaker-logo" style="width: 100%; margin-top: 0;"><img src="/assets/components/phpthumbof/cache/Niche-Logo-RGB_horizontal-DKgreen%20%284%29.fb0ff1a258d05a34f53be9d1dda9bb23.7fa4b45ba2ce0e03bd7722917a61fe85.png" style="background-color:#ffffff;"></div></div></div><div class="agenda-speaker"><div class="agenda-speaker-photo desaturate" style="float:none; text-align: center; width: 100%;"><a href="november-2024/speakers/speaker?speakerid=443" class="no-underline"><img src="/assets/components/phpthumbof/cache/Ian%20Bruce.05ecfe6081407e6fc0b5d70bb01f8875.e297d3844c375daab0865f5aecf58ce9.png" alt="speaker photo"></a></div><div class="agenda-speaker-info" style="width: 100%; display: block; margin: 0 auto;"><strong><a href="november-2024/speakers/speaker?speakerid=443">Ian Bruce</a></strong><br>Vice President, Principal Analyst<br><strong>Forrester</strong><div class="agenda-speaker-logo" style="width: 100%; margin-top: 0;"><img src="/assets/components/phpthumbof/cache/Forrester.549723d194e983b335b72289ec3583ab.d38306fbd3263ab2418762aa03be1440.png" style="background-color:#ffffff;"></div></div></div></div></div></div><div class="agenda-row"><div class="agenda-col col-0 none colwidth-100" style="width:100%; "><p class="agenda-time"><i class="fa fa-clock-o"></i> 2:00 p.m. PT</p><p class="session-title-link">Day Two Concludes</p></div></div></div> </div>  <div class="agendapanel tabbed" id="page-3"> <div class="agenda-day"><div class="agenda-day-title"><h2 class="agenda-title">On-Demand Sessions</h2><p class="subhead agenda-day"></p></div><div class="agenda-row"><div class="agenda-col col-0 none colwidth-100" style="width:100%; "><p class="session-title-link">Beyond the Buzzwords: Real-world Applications of AI in Your Social Media Strategy</p><p><a class="button primary small" href="november-2024/summit/agenda-at-a-glance/on-demand-sessions/ondemand1?headparentid=0" style="margin-top: 16px;"><span style="font-size: 90%; line-height: 100%;">READ MORE</span></a></p><div class="readmore-content collapsed" id="readmore-446"><p>In this session we will dive into the transformative impact of AI in social media marketing as we explore real-world success stories and practical applications. Through detailed case studies and hands-on examples, discover how these AI tactics have led to substantial improvements in audience engagement, conversion rates, and brand awareness. Gain valuable insights into how AI is reshaping social media marketing strategies and driving measurable results in today's innovative digital landscape.</p> <p>Key Takeaways:</p> <p>1. Discover practical AI applications for boosting engagement.<br />2. Uncover tangible results: increased interaction, higher conversions.<br />3. Stay ahead with insights into AI's evolving role in marketing.</p> <div> </div><p><a href="javascript:hideDescription('readmore-446')" class="readmore readmore-link">(Read Less)</a></p></div><div class="agenda-speaker-row"><div class="agenda-speaker" style="width: auto; padding: 0 18px;"><div class="agenda-speaker-photo desaturate" style="margin-right:20px;"><a href="november-2024/speakers/speaker?speakerid=419" class="no-underline"><img src="/assets/components/phpthumbof/cache/Claudia%20Sandino%20.9017ae92e5ec211ff32c4479469885a7.a34a6013d99bf823d47c08791a9dd8c4.jpg" alt="speaker photo"></a></div><div class="agenda-speaker-info" style="text-align: left; float: left; max-width: 300px; padding-right: 14px;"><strong><a href="november-2024/speakers/speaker?speakerid=419">Claudia Sandino</a></strong><br>Founder, VP Social Media <br><strong>AI for Social Media Professionals</strong></div><div class="agenda-speaker-logo" style="display: inline-block; vertical-align: middle; border-left: 1px solid #ddd; 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