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style="border-right: 1px solid #999;">Thursday, November 14, 2024  </span>  8:00 a.m.–8:45 a.m. PT</div><h1 style="padding-top:0;margin-top:0;">Optimizing Ad Performance Through Synthetic Data AI Training</h1></div> </header>  <section> <div class="main-content" style="padding-top:0;"> <div class="container main-content-inner">  <div class="col-md-7"> <script> var socialLikesButtons = { linkedin: { counterUrl: 'http://www.linkedin.com/countserv/count/share?url={url}', counter: function(jsonUrl, deferred) { var options = socialLikesButtons.linkedin; if (!options._) { options._ = {}; if (!window.IN) window.IN = {Tags: {}}; window.IN.Tags.Share = { handleCount: function(params) { var jsonUrl = options.counterUrl.replace(/{url}/g, encodeURIComponent(params.url)); options._[jsonUrl].resolve(params.count); } }; } options._[jsonUrl] = deferred; $.getScript(jsonUrl) .fail(deferred.reject); }, popupUrl: 'http://www.linkedin.com/shareArticle?mini=false&url={url}&title={title}', popupWidth: 650, popupHeight: 500 } }; </script> <a href="november-2024/summit/agenda-at-a-glance" style="position:relative; top: -10px; font-size:18px; padding:3px 10px; min-width: 100px; height: auto;" class="button tertiary tiny"><i class="fa fa-arrow-left"></i> Back to Agenda</a> <div style="padding-bottom: 30px !important;font-size:18px;"> <p style="margin-bottom:0"><b>Looking forward to this session? Share it!</b></p> <div class="social-likes social-likes_flat" data-url="https://artificialintelligencesummit.com/november-2024/summit/agenda-at-a-glance/live-virtual-summit-day-two/800-a.m.845-a.m.-pt" data-title="8:00 a.m.–8:45 a.m. PT" style="margin-bottom: 12px;"> <div class="facebook" title="Share link on Facebook">Facebook</div> <div class="linkedin" title="Share on LinkedIn">LinkedIn</div> <div class="twitter" data-via="https://artificialintelligencesummit.com/november-2024/summit/agenda-at-a-glance/live-virtual-summit-day-two/800-a.m.845-a.m.-pt" data-related="descdddd" title="Share link on Twitter">Twitter</div> </div> <p>This talk will explore the transformative approach of using synthetic data AI training to overcome the hurdles of data privacy and scarcity in digital advertising. Attendees will journey through the case study of an e-commerce platform that implemented synthetic data to refine its ad performance, demonstrating the process from data generation to campaign optimization. By harnessing the power of artificially generated datasets and advanced AI models, the company achieved remarkable improvements in ad engagement, conversion rates, and market expansion efforts, all while adhering to privacy regulations. Through this session, we will uncover the potential of synthetic data to serve as a game-changer in the realm of digital marketing.</p> <p><strong>Key Takeaways:</strong></p> <ul> <li>Understand the role of synthetic data in addressing data privacy concerns and enhancing ad performance in digital marketing.</li> <li>Learn about the process of generating synthetic data and training AI models to simulate real-world consumer behavior.</li> <li>Discover the benefits of using synthetic data for scenario simulation, incrementality testing, and ad campaign optimization.</li> <li>Gain insights into the practical challenges and considerations in implementing synthetic data AI training, including data accuracy and bias mitigation.</li> <li>Explore the broader implications of synthetic data AI training for future marketing strategies and regulatory compliance.</li> </ul> </div> </div>  <div class="col-md-5 inner-overlap2"> <div style="padding:20px;"> <div style="clear:both;"> </div> <div class="row" style="margin-bottom:14px;padding-bottom:10px;"> <div class="col-sm-5" style="text-align: center;"> <a href="november-2024/speakers/speaker?speakerid=420" class="no-underline"> <img src="/assets/components/phpthumbof/cache/Arpit%20Shrivastava.ed45ace5f8def7afe91db30fcac4130b.1419e05f4ea88c9996ebfddaae66a4f5.jpg" alt="Arpit Shrivastava" class="" style="margin:0 5px 10px 0; border-radius: 14px;"></a> <img src="/assets/components/phpthumbof/cache/logo-Meta.c1d9fdeac88b81dac3bc84538378b7cf.abbbd2e8791ce41f103a560c79dc795d.png" alt="Meta"> </div> <div class="col-sm-7"> <p> <a class="agenda-spkr-title" href="november-2024/speakers/speaker?speakerid=420"><strong>Arpit Shrivastava</strong></a><br> <span>Product Manager</span><br> <strong>Meta</strong> </p> <div style="clear:both;"></div> </div></div> </div> <div style="padding-top:20px;padding-left:10px;"> </div> </div></div> </div> </section>  <footer id="footer"> <div class="container"> <div class="row" style="max-width: 1000px; margin: 0 auto;"> <div class="col col-md-4" style="text-align: center;"> <img src="/assets/client_files/images/2023/footer-logo-plain.png" alt="Social Media Strategies Summit logo" style="width: 160px; height: auto; margin-bottom: 12px;"><br> <a href="https://www.linkedin.com/showcase/ai-for-marketers-summit/"><i style="color:#0f1991;" class="fab fa-linkedin" aria-hidden="true"></i></a> </div> <div class="col col-md-4"><h4>Other GSMI Events</h4> <ul> <li><a href="https://evchargingsummit.com">EV Charging Summit</a></li> <li><a href="https://talentacquisitionweek.com/">Talent Acquisition Week</a></li> <li><a href="https://socialmediastrategiessummit.com">Social Media Strategies Summit</a></li> </ul> </div> <div class="col col-md-4"> <h4>Contact Us</h4> <div>1501 India St. Suite 103-60<br> San Diego, CA 92101<br> Phone: 888-409-4418<br> <a href="/cdn-cgi/l/email-protection#7c15121a133c1b0f11150b191e521f1311"><span class="__cf_email__" data-cfemail="e980878f86a98e9a84809e8c8bc78a8684">[email protected]</span></a> </div> </div> </div> </footer>  <section style="text-align:center;background:#f9f9f9;padding:20px;"> Copyright © 2024 by Global Strategic Management Institute | <a href="november-2024/terms-and-conditions">Terms and Conditions | Privacy Policy</a> | <a href="november-2024/code-of-conduct">Code of Conduct</a> </section> <script data-cfasync="false" src="/cdn-cgi/scripts/5c5dd728/cloudflare-static/email-decode.min.js"></script><script id="hs-script-loader" async defer src="//js.hs-scripts.com/3219216.js"></script>  <script type="text/javascript"> jQuery(document).ready(function ($) { var dcdomains = ['artificialintelligencesummit.com', 'unityeventsolutions.com']; var params = window.location.search.replace(/ +/g, '%20'); if (params.length > 0 && params[0] == '?') params = params.substring(1, params.length); var finalList = ''; if (params.length > 0) { var splitList = params.split('&'); var append = new Array(); for (var idx = 0; idx < splitList.length; idx++) { if (splitList[idx].indexOf('utm_') == 0) append.push(splitList[idx]); } finalList = append.join('&'); } if (finalList.length > 0) { var button = $('a[href]').each(function (i) { for (var idx = 0; idx < dcdomains.length; idx++) { var domain = dcdomains[idx]; var re = new RegExp('^http[s]?://[a-zA-Z.]{0,15}' + domain + '.*$'); if (this.href.indexOf('#') < 0) { if (re.test(this.href)) { if (this.href.indexOf('?') < 0) this.href = this.href + '?' + finalList; else this.href = this.href + '&' + finalList; } } } }); } }); </script>  <script type="text/javascript"> function showMenu(bnum) { $('.menu'+bnum).addClass('showmenu'); } </script> </body> </html>