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style="border-right: 1px solid #999;">Wednesday, November 13, 2024  </span>  11:45 a.m.–12:30 p.m. PT</div><h1 style="padding-top:0;margin-top:0;">Panel: Crafting Your AI Integration Playbook</h1></div> </header>  <section> <div class="main-content" style="padding-top:0;"> <div class="container main-content-inner">  <div class="col-md-7"> <script> var socialLikesButtons = { linkedin: { counterUrl: 'http://www.linkedin.com/countserv/count/share?url={url}', counter: function(jsonUrl, deferred) { var options = socialLikesButtons.linkedin; if (!options._) { options._ = {}; if (!window.IN) window.IN = {Tags: {}}; window.IN.Tags.Share = { handleCount: function(params) { var jsonUrl = options.counterUrl.replace(/{url}/g, encodeURIComponent(params.url)); options._[jsonUrl].resolve(params.count); } }; } options._[jsonUrl] = deferred; $.getScript(jsonUrl) .fail(deferred.reject); }, popupUrl: 'http://www.linkedin.com/shareArticle?mini=false&url={url}&title={title}', popupWidth: 650, popupHeight: 500 } }; </script> <a href="november-2024/summit/agenda-at-a-glance" style="position:relative; top: -10px; font-size:18px; padding:3px 10px; min-width: 100px; height: auto;" class="button tertiary tiny"><i class="fa fa-arrow-left"></i> Back to Agenda</a> <div style="padding-bottom: 30px !important;font-size:18px;"> <p style="margin-bottom:0"><b>Looking forward to this session? Share it!</b></p> <div class="social-likes social-likes_flat" data-url="https://artificialintelligencesummit.com/november-2024/summit/agenda-at-a-glance/live-virtual-summit-day-one/1145-a.m.1230-p.m.-pt" data-title="11:45 a.m.–12:30 p.m. PT" style="margin-bottom: 12px;"> <div class="facebook" title="Share link on Facebook">Facebook</div> <div class="linkedin" title="Share on LinkedIn">LinkedIn</div> <div class="twitter" data-via="https://artificialintelligencesummit.com/november-2024/summit/agenda-at-a-glance/live-virtual-summit-day-one/1145-a.m.1230-p.m.-pt" data-related="descdddd" title="Share link on Twitter">Twitter</div> </div> <p>In the age of AI-driven marketing, crafting a comprehensive AI integration playbook is more important than ever. This panel discussion, featuring insights from industry leaders Justin McGinnis (Syneos Health), Kathleen Fetters (Adobe), and Rebecca Nguyen (Indeed), will explore the key elements of building an effective overall AI strategy. The session will cover when to integrate human engagement, how to assess AI social responses, and the impact of AI on project management. Attendees will also gain valuable perspectives on navigating new regulations like the EU Artificial Intelligence Act and how to leverage generative AI for hyper-personalized customer communications.</p> <p><strong>Key Takeaways:</strong></p> <ul> <li>Discover the best practices for integrating human engagement at critical points in the AI playbook creation process.</li> <li>Learn how to evaluate AI-driven social responses to ensure strong customer engagement and brand protection.</li> <li>Understand how AI affects project management and how to adapt roles and timelines for successful execution.</li> <li>Gain insights into the implications of the EU Artificial Intelligence Act and how U.S. brands can proactively prepare for similar regulations.</li> <li>Explore strategies for collaborating with AI, balancing its capabilities with human oversight to enhance quality and reduce risks.</li> </ul> </div> </div>  <div class="col-md-5 inner-overlap2"> <div style="padding:20px;"> <div class="row" style="margin-bottom:14px;padding-bottom:10px;"> <div class="col-sm-5" style="text-align: center;"> <a href="november-2024/speakers/speaker?speakerid=445" class="no-underline"> <img src="/assets/components/phpthumbof/cache/Screenshot%202024-09-17%20at%202.15.51%20PM.565a8736e379b1644f21b11c0f52d0c8.5fac99119b2add609ca0f3339ea7bfb4.png" alt="Jen Evans" class="" style="margin:0 5px 10px 0; border-radius: 14px;"></a> <img src="/assets/components/phpthumbof/cache/Pattern%20Pulse.c299a5628eaee34242ecd2c58b3319b4.adb1328b53a217dd14f40145a0ca2cb9.jpg" alt="PatternPulse AI"> </div> <div class="col-sm-7"> <p> <a class="agenda-spkr-title" href="november-2024/speakers/speaker?speakerid=445"><strong>Jen Evans</strong></a><br> <span>Founder</span><br> <strong>PatternPulse AI</strong> </p> <div style="clear:both;"></div> </div></div> <div style="clear:both;"> </div> <div class="row" style="margin-bottom:14px;padding-bottom:10px;"> <div class="col-sm-5" style="text-align: center;"> <a href="november-2024/speakers/speaker?speakerid=439" class="no-underline"> <img src="/assets/components/phpthumbof/cache/Screenshot%202024-08-15%20at%203.50.49%20PM.c7199dba1e117084649deeac5fdbad55.da285297f55bf4a45e667fad859ecaf0.png" alt="Rebecca Nguyen (she/her)" class="" style="margin:0 5px 10px 0; border-radius: 14px;"></a> <img src="/assets/components/phpthumbof/cache/Indeed.0c3f85f7e97148af1d78aeee8622cf0a.a13e9bd606a50ffca70ac9c64d0050ee.jpg" alt="Indeed"> </div> <div class="col-sm-7"> <p> <a class="agenda-spkr-title" href="november-2024/speakers/speaker?speakerid=439"><strong>Rebecca Nguyen (she/her)</strong></a><br> <span>UX Content Design Lead</span><br> <strong>Indeed</strong> </p> <div style="clear:both;"></div> </div></div> <div class="row" style="margin-bottom:14px;padding-bottom:10px;"> <div class="col-sm-5" style="text-align: center;"> <a href="november-2024/speakers/speaker?speakerid=433" class="no-underline"> <img src="/assets/components/phpthumbof/cache/KMKF%20July%202024.be2ec55394894609d9b34f02437c4ecd.1c12c1ec03dc2bd3ab769825673dc3cb.png" alt="Kathleen Fetters" class="" style="margin:0 5px 10px 0; border-radius: 14px;"></a> <img src="/assets/components/phpthumbof/cache/Adobe.52abe5b409017b5e34ad35247b6ef4f8.db6be442491e3485ed04f30b9527331e.png" alt="Adobe"> </div> <div class="col-sm-7"> <p> <a class="agenda-spkr-title" href="november-2024/speakers/speaker?speakerid=433"><strong>Kathleen Fetters</strong></a><br> <span>Sr Strategist, Social Intelligence</span><br> <strong>Adobe</strong> </p> <div style="clear:both;"></div> </div></div> <div style="clear:both;"></div> <div class="row" style="margin-bottom:14px;padding-bottom:10px;"> <div class="col-sm-5" style="text-align: center;"> <a href="november-2024/speakers/speaker?speakerid=104" class="no-underline"> <img src="/assets/components/phpthumbof/cache/Justin%20Mcginnis.4a316a7f4bd04abaae01bc0c3a4b7c1a.1d9ebfb699efb92e9b45445942592a7f.jpg" alt="Justin McGinnis" class="" style="margin:0 5px 10px 0; border-radius: 14px;"></a> <img src="/assets/components/phpthumbof/cache/Syneos%20Health%20logo.e7e28f0d427c3d896294c8191245eddf.9c1de912d224a27008b9ff466e53f1b1.png" alt="Syneos Health"> </div> <div class="col-sm-7"> <p> <a class="agenda-spkr-title" href="november-2024/speakers/speaker?speakerid=104"><strong>Justin McGinnis</strong></a><br> <span>Vice President, Performance Media</span><br> <strong>Syneos Health</strong> </p> <div style="clear:both;"></div> </div></div> </div> <div style="padding-top:20px;padding-left:10px;"> </div> </div></div> </div> </section>  <footer id="footer"> <div class="container"> <div class="row" style="max-width: 1000px; 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