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</div> <div class="nav-module right"> <a href="#" class="nav-function modal-trigger" data-modal-id="search-form"> <i class="interface-search icon icon--sm"></i> <span>Search</span> </a> </div> </div> </div> </div> <div class="nav-mobile-toggle visible-sm visible-xs"> <span class="h6">Menu</span> <i class="icon-Align-Right icon--pillar icon--sm"></i> </div> </nav> <div class="main-container transition--fade"><div class="wpb-content-wrapper"><section class="vc_row wpb_row vc_row-fluid ss1-healthcare vc_custom_1653548082690 vc_row-has-fill"><div class="container"><div class="row"><div class="col-left wpb_column column_container col-sm-6"><div class="vc_column-inner"><div class="wpb_wrapper"><h1 style="text-align: left" class="vc_custom_heading" >Succeeding in the new age of healthcare marketing</h1> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <p>Premium digital experiences and building trust in brands: new rules for the post-pandemic era</p> </div> </div> </div></div></div><div class="col-right wpb_column column_container col-sm-6 col-has-fill"><div class="vc_column-inner vc_custom_1653272911665"><div class="wpb_wrapper"></div></div></div></div></div></section><section class="vc_row wpb_row vc_row-fluid ss2-healthcare"><div class="container"><div class="row"><div class="col-left wpb_column column_container col-sm-6"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h3>The world of healthcare is being revolutionised by technology, and not just in how services are delivered digitally, remotely and with data and AI.</h3> <div class="img-mobile"><img fetchpriority="high" decoding="async" width="1140" height="1000" class="alignnone size-medium wp-image-9463" src="/media/6325-1-TWA-Industries-Healthcare-body1.jpg" alt="Healthcare technology" srcset="https://www.thewalk.au/media/6325-1-TWA-Industries-Healthcare-body1.jpg 1140w, https://www.thewalk.au/media/6325-1-TWA-Industries-Healthcare-body1-300x263.jpg 300w, https://www.thewalk.au/media/6325-1-TWA-Industries-Healthcare-body1-1024x898.jpg 1024w, https://www.thewalk.au/media/6325-1-TWA-Industries-Healthcare-body1-768x674.jpg 768w" sizes="(max-width: 1140px) 100vw, 1140px" /></div> <p>Consumer brands are delivering exceptional customer experiences, which means that healthcare customers and patients alike now expect more than ever from their healthcare brands. The bar for producing marketing and communications that have an impact is getting higher.</p> </div> </div> </div></div></div><div class="col-right wpb_column column_container col-sm-6"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_single_image wpb_content_element vc_align_left"> <figure class="wpb_wrapper vc_figure"> <div class="vc_single_image-wrapper vc_box_border_grey"><img decoding="async" width="1140" height="1000" src="https://www.thewalk.au/media/6325-1-TWA-Industries-Healthcare-body1.jpg" class="vc_single_image-img attachment-full" alt="healthcare marketing specialists" title="6325-1-TWA-Industries-Healthcare-body1" srcset="https://www.thewalk.au/media/6325-1-TWA-Industries-Healthcare-body1.jpg 1140w, https://www.thewalk.au/media/6325-1-TWA-Industries-Healthcare-body1-300x263.jpg 300w, https://www.thewalk.au/media/6325-1-TWA-Industries-Healthcare-body1-1024x898.jpg 1024w, https://www.thewalk.au/media/6325-1-TWA-Industries-Healthcare-body1-768x674.jpg 768w" sizes="(max-width: 1140px) 100vw, 1140px" /></div> </figure> </div> </div></div></div></div></div></section><section class="vc_row wpb_row vc_row-fluid ss3-healthcare"><div class="container"><div class="row"><div class="wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element content-top" > <div class="wpb_wrapper"> <h2 style="text-align: center;">Healthcare is changing, and healthcare marketing is changing too</h2> <p style="text-align: center;">Whether you’re in the healthcare B2B environment, or delivering products and services direct to consumers, the near future offers both new challenges and opportunities for healthcare brand marketing.</p> </div> </div> <div class="vc_row wpb_row vc_inner vc_row-fluid box-marketing"><div class="wpb_column column_container col-sm-3"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_single_image wpb_content_element vc_align_center"> <figure class="wpb_wrapper vc_figure"> <div class="vc_single_image-wrapper vc_box_border_grey"><img decoding="async" width="100" height="100" src="https://www.thewalk.au/media/6325-icon-accessible-markets.png" class="vc_single_image-img attachment-full" alt="website accessibility" title="6325-icon-accessible-markets" srcset="https://www.thewalk.au/media/6325-icon-accessible-markets.png 100w, https://www.thewalk.au/media/6325-icon-accessible-markets-60x60.png 60w" sizes="(max-width: 100px) 100vw, 100px" /></div> </figure> </div> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h4 style="text-align: center;">Increasingly accessible markets</h4> <p style="text-align: center;">In some cases, face-to-face consultations have been replaced by virtual ones. This significantly expands the total addressable market, and therefore the target marketing footprint. A reassessment of the potential target audience along with focused branding, and differentiation within niches can increase opportunities for new customer acquisition.</p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-3"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_single_image wpb_content_element vc_align_center"> <figure class="wpb_wrapper vc_figure"> <div class="vc_single_image-wrapper vc_box_border_grey"><img loading="lazy" decoding="async" width="100" height="100" src="https://www.thewalk.au/media/6325-icon-compelling-content.png" class="vc_single_image-img attachment-full" alt="Content marketing services" title="6325-icon-compelling-content" srcset="https://www.thewalk.au/media/6325-icon-compelling-content.png 100w, https://www.thewalk.au/media/6325-icon-compelling-content-60x60.png 60w" sizes="(max-width: 100px) 100vw, 100px" /></div> </figure> </div> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h4 style="text-align: center;">Exceptional customer experiences</h4> <p style="text-align: center;">With the emergence of healthcare apps, Telehealth services, and prescription home delivery, it is more important than ever for healthcare brands to develop frictionless customer experiences that match the quality of brand interactions that people are experiencing in the consumer space.</p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-3"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_single_image wpb_content_element vc_align_center"> <figure class="wpb_wrapper vc_figure"> <div class="vc_single_image-wrapper vc_box_border_grey"><img loading="lazy" decoding="async" width="100" height="100" src="https://www.thewalk.au/media/6325-icon-customer-service.png" class="vc_single_image-img attachment-full" alt="customer service" title="6325-icon-customer-service" srcset="https://www.thewalk.au/media/6325-icon-customer-service.png 100w, https://www.thewalk.au/media/6325-icon-customer-service-60x60.png 60w" sizes="(max-width: 100px) 100vw, 100px" /></div> </figure> </div> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h4 style="text-align: center;">Premium hybrid event experiences</h4> <p style="text-align: center;">The healthcare industry, like many other industries, has had to move event-based marketing online. This trend will continue and run in parallel with the return of face-to-face events. The need to educate medical professionals will remain but the methods will change with the development of engaging online events and targeted pre-event marketing and post-event follow-up.</p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-3"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_single_image wpb_content_element vc_align_center"> <figure class="wpb_wrapper vc_figure"> <div class="vc_single_image-wrapper vc_box_border_grey"><img loading="lazy" decoding="async" width="100" height="100" src="https://www.thewalk.au/media/6325-icon-hybrid-events.png" class="vc_single_image-img attachment-full" alt="event marketing" title="6325-icon-hybrid-events" srcset="https://www.thewalk.au/media/6325-icon-hybrid-events.png 100w, https://www.thewalk.au/media/6325-icon-hybrid-events-60x60.png 60w" sizes="(max-width: 100px) 100vw, 100px" /></div> </figure> </div> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h4 style="text-align: center;">Practical and compelling sales content</h4> <p style="text-align: center;">For medical industry sales representatives, the post-pandemic business environment has reduced the need for travel for many and increased the reliance on useful, high-quality sales and marketing content and content automation strategies to stay top of mind with medical professionals without being physically present.</p> </div> </div> </div></div></div></div></div></div></div></div></div></section><section class="vc_row wpb_row vc_row-fluid ss4-healthcare"><div class="container"><div class="row"><div class="col-left wpb_column column_container col-sm-6"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h3>Choosing a healthcare marketing agency</h3> <div class="img-mobile"><img decoding="async" src="/media/6325-1-TWA-Industries-Healthcare-body2.jpg" alt="Choosing a healthcare marketing agency" /></div> <p><strong>Rules and regulations</strong><br /> Healthcare marketing is highly regulated.If you’re working in this space and looking for a marketing agency, it’s important you choose an agency with experience to help you navigate the legislation and advertising restrictions.</p> <p><strong>Building brand trust</strong><br /> Successful marketing in the healthcare sector often requires awareness, education, and behaviour adoption – all of which can take time. Consistent, innovative marketing that is driven by consumer insights will deliver the fastest consumer adoption curve.</p> <p>At The Walk, we have extensive experience in healthcare brand development and promotion.</p> <p>Read some of our <a class="inner-link" href="#case-studies"><strong>case studies</strong></a> below, or if you’re ready to chat, <a href="/contact/"><strong>get in touch</strong></a> to discuss how we could help.</p> </div> </div> </div></div></div><div class="col-right wpb_column column_container col-sm-6 col-has-fill"><div class="vc_column-inner vc_custom_1653288273951"><div class="wpb_wrapper"></div></div></div></div></div></section><section class="vc_row wpb_row vc_row-fluid ss5-healthcare"><div class="container"><div class="row"><div class="wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element content-top" > <div class="wpb_wrapper"> <h2 style="text-align: center;">Our key services for healthcare clients</h2> </div> </div> <div class="vc_row wpb_row vc_inner vc_row-fluid box-marketing"><div class="wpb_column column_container col-sm-3"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_single_image wpb_content_element vc_align_center"> <figure class="wpb_wrapper vc_figure"> <div class="vc_single_image-wrapper vc_box_border_grey"><img loading="lazy" decoding="async" width="280" height="197" src="https://www.thewalk.au/media/icon-brand-marketing-strategy.png" class="vc_single_image-img attachment-full" alt="brand marketing strategy" title="icon-brand-marketing-strategy" /></div> </figure> </div> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h4 style="text-align: center;">Brand and marketing strategy</h4> <p style="text-align: center;">The best journeys start with a map. Know where you want to be and how you’re going to get there.</p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-3"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_single_image wpb_content_element vc_align_center"> <figure class="wpb_wrapper vc_figure"> <div class="vc_single_image-wrapper vc_box_border_grey"><img loading="lazy" decoding="async" width="280" height="197" src="https://www.thewalk.au/media/icon-user-experience.png" class="vc_single_image-img attachment-full" alt="User experience" title="icon-user-experience" /></div> </figure> </div> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h4 style="text-align: center;">User experience</h4> <p style="text-align: center;">Frictionless engagement can do wonders for your business. Make each touchpoint a joy.</p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-3"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_single_image wpb_content_element vc_align_center"> <figure class="wpb_wrapper vc_figure"> <div class="vc_single_image-wrapper vc_box_border_grey"><img loading="lazy" decoding="async" width="280" height="197" src="https://www.thewalk.au/media/icon-content-marketing.png" class="vc_single_image-img attachment-full" alt="Content marketing" title="icon-content-marketing" /></div> </figure> </div> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h4 style="text-align: center;">Content marketing</h4> <p style="text-align: center;">Whether through text, images, video or events, we create beautiful and meaningful content that makes an impact.</p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-3"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_single_image wpb_content_element vc_align_center"> <figure class="wpb_wrapper vc_figure"> <div class="vc_single_image-wrapper vc_box_border_grey"><img loading="lazy" decoding="async" width="280" height="197" src="https://www.thewalk.au/media/icon-digital-mrketing.png" class="vc_single_image-img attachment-full" alt="digital marketing" title="icon-digital-mrketing" /></div> </figure> </div> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h4 style="text-align: center;">Digital marketing</h4> <p style="text-align: center;">We create rich, seamless experiences across channels to help customers engage with your brand.</p> </div> </div> </div></div></div></div> <div class="wpb_text_column wpb_content_element content-bottom" > <div class="wpb_wrapper"> <h2 style="text-align: center;">Healthcare brands we’ve worked with</h2> <p style="text-align: center;">We’ve worked with local and international healthcare brands like InstantScripts, Fronditha Care, and Purifas. Get in touch to see how we can use our marketing expertise to transform your brand.</p> </div> </div> </div></div></div></div></div></section><div id="case-studies" data-vc-full-width="false" data-vc-full-width-init="false" class="vc_row wpb_row vc_row-fluid ss6-healthcare vc_custom_1653534407236 vc_row-has-fill"><div class="home wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"> <section class="slider slider--animate height-70 cover cover-5 parallax custom-slider-sh white lead" data-animation="fade" data-loop="true" data-arrows="true" data-paging="true" data-timing="500000"> <ul class="slides"> <li class="imagebg" data-overlay="7"> <div class="background-image-holder"> <img loading="lazy" decoding="async" width="1920" height="1080" src="https://www.thewalk.au/media/6325-1-TWA-Industries-Healthcare-Carousel-InstantScripts-hero.jpg" class="attachment-full size-full" alt="Healthcare marketing agency" srcset="https://www.thewalk.au/media/6325-1-TWA-Industries-Healthcare-Carousel-InstantScripts-hero.jpg 1920w, https://www.thewalk.au/media/6325-1-TWA-Industries-Healthcare-Carousel-InstantScripts-hero-300x169.jpg 300w, https://www.thewalk.au/media/6325-1-TWA-Industries-Healthcare-Carousel-InstantScripts-hero-1024x576.jpg 1024w, https://www.thewalk.au/media/6325-1-TWA-Industries-Healthcare-Carousel-InstantScripts-hero-768x432.jpg 768w, https://www.thewalk.au/media/6325-1-TWA-Industries-Healthcare-Carousel-InstantScripts-hero-1536x864.jpg 1536w" sizes="(max-width: 1920px) 100vw, 1920px" /> </div> <div class="container pos-vertical-center"> <div class="vc_row wpb_row vc_inner vc_row-fluid"> <div class="col-left wpb_column column_container col-sm-6"> <div class="vc_column-inner"> <div class="wpb_wrapper"> <div class="wpb_single_image wpb_content_element vc_align_left"> <figure class="wpb_wrapper vc_figure"> <div class="vc_single_image-wrapper vc_box_border_grey"><img loading="lazy" decoding="async" width="1140" height="1000" src="https://www.thewalk.au/media/6325-1-TWA-Industries-Healthcare-Carousel-InstantScripts-body.jpg" class="vc_single_image-img attachment-full" alt="Healthcare marketing app" title="6325-1-TWA-Industries-Healthcare-Carousel-InstantScripts-body" srcset="https://www.thewalk.au/media/6325-1-TWA-Industries-Healthcare-Carousel-InstantScripts-body.jpg 1140w, https://www.thewalk.au/media/6325-1-TWA-Industries-Healthcare-Carousel-InstantScripts-body-300x263.jpg 300w, https://www.thewalk.au/media/6325-1-TWA-Industries-Healthcare-Carousel-InstantScripts-body-1024x898.jpg 1024w, https://www.thewalk.au/media/6325-1-TWA-Industries-Healthcare-Carousel-InstantScripts-body-768x674.jpg 768w" sizes="(max-width: 1140px) 100vw, 1140px" /></div> </figure> </div> </div> </div> </div> <div class="col-right wpb_column column_container col-sm-6"> <div class="vc_column-inner"> <div class="wpb_wrapper"> <h2 style="color: #ffffff;text-align: left" class="vc_custom_heading" >InstantScripts – big results for an exciting healthcare start-up</h2> <div class="wpb_single_image wpb_content_element vc_align_left img-mobile"> <figure class="wpb_wrapper vc_figure"> <div class="vc_single_image-wrapper vc_box_border_grey"><img loading="lazy" decoding="async" width="1140" height="1000" src="https://www.thewalk.au/media/6325-1-TWA-Industries-Healthcare-Carousel-InstantScripts-body.jpg" class="vc_single_image-img attachment-full" alt="Healthcare marketing app" title="6325-1-TWA-Industries-Healthcare-Carousel-InstantScripts-body" srcset="https://www.thewalk.au/media/6325-1-TWA-Industries-Healthcare-Carousel-InstantScripts-body.jpg 1140w, https://www.thewalk.au/media/6325-1-TWA-Industries-Healthcare-Carousel-InstantScripts-body-300x263.jpg 300w, https://www.thewalk.au/media/6325-1-TWA-Industries-Healthcare-Carousel-InstantScripts-body-1024x898.jpg 1024w, https://www.thewalk.au/media/6325-1-TWA-Industries-Healthcare-Carousel-InstantScripts-body-768x674.jpg 768w" sizes="(max-width: 1140px) 100vw, 1140px" /></div> </figure> </div> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <p>InstantScripts, an Australian start-up, came to us in August 2020 with one objective: to increase sales. We created an effective social media marketing solution, using highly targeted placements to send the right message to the right people. Check out the killer results achieved through social media in our new folio piece. </p> </p> </div> </div> <div class="vc_btn3-container btn-slider vc_btn3-inline" ><a class="vc_general vc_btn3 vc_btn3-size-md vc_btn3-shape-rounded vc_btn3-style-modern vc_btn3-color-grey" href="/our-work/instantscripts/" title="">SEE THE WORK HERE</a></div> </div> </div> </div> </div></div> </li> <li class="imagebg" data-overlay="7"> <div class="background-image-holder"> <img loading="lazy" decoding="async" width="1920" height="1080" src="https://www.thewalk.au/media/6325-1-TWA-Industries-Healthcare-Carousel-Purifas-hero.jpg" class="attachment-full size-full" alt="Healthcare marketing" srcset="https://www.thewalk.au/media/6325-1-TWA-Industries-Healthcare-Carousel-Purifas-hero.jpg 1920w, https://www.thewalk.au/media/6325-1-TWA-Industries-Healthcare-Carousel-Purifas-hero-300x169.jpg 300w, https://www.thewalk.au/media/6325-1-TWA-Industries-Healthcare-Carousel-Purifas-hero-1024x576.jpg 1024w, https://www.thewalk.au/media/6325-1-TWA-Industries-Healthcare-Carousel-Purifas-hero-768x432.jpg 768w, https://www.thewalk.au/media/6325-1-TWA-Industries-Healthcare-Carousel-Purifas-hero-1536x864.jpg 1536w" sizes="(max-width: 1920px) 100vw, 1920px" /> </div> <div class="container pos-vertical-center"> <div class="vc_row wpb_row vc_inner vc_row-fluid"> <div class="col-left wpb_column column_container col-sm-6"> <div class="vc_column-inner"> <div class="wpb_wrapper"> <div class="wpb_single_image wpb_content_element vc_align_left"> <figure class="wpb_wrapper vc_figure"> <div class="vc_single_image-wrapper vc_box_border_grey"><img loading="lazy" decoding="async" width="1140" height="1000" src="https://www.thewalk.au/media/6325-1-TWA-Industries-Healthcare-Carousel-Purifas-body.jpg" class="vc_single_image-img attachment-full" alt="Healthcare marketing campaign" title="6325-1-TWA-Industries-Healthcare-Carousel-Purifas-body" srcset="https://www.thewalk.au/media/6325-1-TWA-Industries-Healthcare-Carousel-Purifas-body.jpg 1140w, https://www.thewalk.au/media/6325-1-TWA-Industries-Healthcare-Carousel-Purifas-body-300x263.jpg 300w, https://www.thewalk.au/media/6325-1-TWA-Industries-Healthcare-Carousel-Purifas-body-1024x898.jpg 1024w, https://www.thewalk.au/media/6325-1-TWA-Industries-Healthcare-Carousel-Purifas-body-768x674.jpg 768w" sizes="(max-width: 1140px) 100vw, 1140px" /></div> </figure> </div> </div> </div> </div> <div class="col-right wpb_column column_container col-sm-6"> <div class="vc_column-inner"> <div class="wpb_wrapper"> <h2 style="color: #ffffff;text-align: left" class="vc_custom_heading" >Purifas - innovative massage table face shields</h2> <div class="wpb_single_image wpb_content_element vc_align_left img-mobile"> <figure class="wpb_wrapper vc_figure"> <div class="vc_single_image-wrapper vc_box_border_grey"><img loading="lazy" decoding="async" width="1140" height="1000" src="https://www.thewalk.au/media/6325-1-TWA-Industries-Healthcare-Carousel-Purifas-body.jpg" class="vc_single_image-img attachment-full" alt="Healthcare marketing campaign" title="6325-1-TWA-Industries-Healthcare-Carousel-Purifas-body" srcset="https://www.thewalk.au/media/6325-1-TWA-Industries-Healthcare-Carousel-Purifas-body.jpg 1140w, https://www.thewalk.au/media/6325-1-TWA-Industries-Healthcare-Carousel-Purifas-body-300x263.jpg 300w, https://www.thewalk.au/media/6325-1-TWA-Industries-Healthcare-Carousel-Purifas-body-1024x898.jpg 1024w, https://www.thewalk.au/media/6325-1-TWA-Industries-Healthcare-Carousel-Purifas-body-768x674.jpg 768w" sizes="(max-width: 1140px) 100vw, 1140px" /></div> </figure> </div> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <p>Purifas<sup>®</sup> is a multi award-winning hygiene company committed to reducing the risk of infection and improving comfort during physical treatments. Their FaceShield product was more expensive than competing products but reduced bacterial transmission by 86%. The challenge was to educate massage therapists and physiotherapists on the benefits of the product and encourage them to try and switch to Purifas.</p> </p> </div> </div> <div class="vc_btn3-container btn-slider vc_btn3-inline" ><a class="vc_general vc_btn3 vc_btn3-size-md vc_btn3-shape-rounded vc_btn3-style-modern vc_btn3-color-grey" href="/our-work/bringing-visibility-to-a-product-for-consumers-demanding-new-standards-in-hygiene/" title="">SEE THE WORK HERE</a></div> </div> </div> </div> </div></div> </li> <li class="imagebg" data-overlay="7"> <div class="background-image-holder"> <img loading="lazy" decoding="async" width="1920" height="1080" src="https://www.thewalk.au/media/6325-1-TWA-Industries-Healthcare-Carousel-Fronditha-hero.jpg" class="attachment-full size-full" alt="Healthcare marketing company" srcset="https://www.thewalk.au/media/6325-1-TWA-Industries-Healthcare-Carousel-Fronditha-hero.jpg 1920w, https://www.thewalk.au/media/6325-1-TWA-Industries-Healthcare-Carousel-Fronditha-hero-300x169.jpg 300w, https://www.thewalk.au/media/6325-1-TWA-Industries-Healthcare-Carousel-Fronditha-hero-1024x576.jpg 1024w, https://www.thewalk.au/media/6325-1-TWA-Industries-Healthcare-Carousel-Fronditha-hero-768x432.jpg 768w, https://www.thewalk.au/media/6325-1-TWA-Industries-Healthcare-Carousel-Fronditha-hero-1536x864.jpg 1536w" sizes="(max-width: 1920px) 100vw, 1920px" /> </div> <div class="container pos-vertical-center"> <div class="vc_row wpb_row vc_inner vc_row-fluid"> <div class="col-left wpb_column column_container col-sm-6"> <div class="vc_column-inner"> <div class="wpb_wrapper"> <div class="wpb_single_image wpb_content_element vc_align_left"> <figure class="wpb_wrapper vc_figure"> <div class="vc_single_image-wrapper vc_box_border_grey"><img loading="lazy" decoding="async" width="1140" height="1000" src="https://www.thewalk.au/media/6325-1-TWA-Industries-Healthcare-Carousel-Fronditha-body.jpg" class="vc_single_image-img attachment-full" alt="Healthcare marketing website" title="6325-1-TWA-Industries-Healthcare-Carousel-Fronditha-body" srcset="https://www.thewalk.au/media/6325-1-TWA-Industries-Healthcare-Carousel-Fronditha-body.jpg 1140w, https://www.thewalk.au/media/6325-1-TWA-Industries-Healthcare-Carousel-Fronditha-body-300x263.jpg 300w, https://www.thewalk.au/media/6325-1-TWA-Industries-Healthcare-Carousel-Fronditha-body-1024x898.jpg 1024w, https://www.thewalk.au/media/6325-1-TWA-Industries-Healthcare-Carousel-Fronditha-body-768x674.jpg 768w" sizes="(max-width: 1140px) 100vw, 1140px" /></div> </figure> </div> </div> </div> </div> <div class="col-right wpb_column column_container col-sm-6"> <div class="vc_column-inner"> <div class="wpb_wrapper"> <h2 style="color: #ffffff;text-align: left" class="vc_custom_heading" >Fronditha Care – creating a new audience for a niche not-for-profit organisation</h2> <div class="wpb_single_image wpb_content_element vc_align_left img-mobile"> <figure class="wpb_wrapper vc_figure"> <div class="vc_single_image-wrapper vc_box_border_grey"><img loading="lazy" decoding="async" width="1140" height="1000" src="https://www.thewalk.au/media/6325-1-TWA-Industries-Healthcare-Carousel-Fronditha-body.jpg" class="vc_single_image-img attachment-full" alt="Healthcare marketing website" title="6325-1-TWA-Industries-Healthcare-Carousel-Fronditha-body" srcset="https://www.thewalk.au/media/6325-1-TWA-Industries-Healthcare-Carousel-Fronditha-body.jpg 1140w, https://www.thewalk.au/media/6325-1-TWA-Industries-Healthcare-Carousel-Fronditha-body-300x263.jpg 300w, https://www.thewalk.au/media/6325-1-TWA-Industries-Healthcare-Carousel-Fronditha-body-1024x898.jpg 1024w, https://www.thewalk.au/media/6325-1-TWA-Industries-Healthcare-Carousel-Fronditha-body-768x674.jpg 768w" sizes="(max-width: 1140px) 100vw, 1140px" /></div> </figure> </div> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <p>Fronditha Care, a not-for-profit organisation delivering residential aged care services in Victoria and NSW came to us with a specific need, creating demand for one of their facilities. Our solution was a targeted integrated marketing campaign, focusing on marketing their niche service to a new audience in a new location.</p> </p> </div> </div> <div class="vc_btn3-container btn-slider vc_btn3-inline" ><a class="vc_general vc_btn3 vc_btn3-size-md vc_btn3-shape-rounded vc_btn3-style-modern vc_btn3-color-grey" href="/our-work/taking-care-personally/" title="">SEE THE WORK HERE</a></div> </div> </div> </div> </div></div> </li> </ul> </section> </div></div></div></div><section id="perspectives" class="vc_row wpb_row vc_row-fluid ss7-healthcare perspectives perspectives-owl"><div class="container"><div class="row"><div class="home cards-with-angle orange-angle wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element content-top" > <div class="wpb_wrapper"> <h2 style="text-align: center;">Perspectives for healthcare marketers</h2> <p style="text-align: center;">We’ve chosen some articles that may be of interest to you:</p> </div> </div> <div class="row"> <div class="masonry masonry-blog"> <div class="masonry__container masonry--animate blog-load-more"> <div class="col-md-4 col-sm-6 masonry__item"> <a href="https://www.thewalk.au/perspectives/strategies-and-tactics-for-effective-earned-media-in-the-b2b-space/"> <div class="card card-4"> <div class="card__image"> <img loading="lazy" decoding="async" width="1024" height="576" src="https://www.thewalk.au/media/6525-earned-media-for-b2b-article-hero-img-1024x576.gif" class="attachment-large size-large wp-post-image" alt="" srcset="https://www.thewalk.au/media/6525-earned-media-for-b2b-article-hero-img-1024x576.gif 1024w, https://www.thewalk.au/media/6525-earned-media-for-b2b-article-hero-img-300x169.gif 300w, https://www.thewalk.au/media/6525-earned-media-for-b2b-article-hero-img-768x432.gif 768w, https://www.thewalk.au/media/6525-earned-media-for-b2b-article-hero-img-1536x864.gif 1536w" sizes="(max-width: 1024px) 100vw, 1024px" /> </div> <div class="card__body boxed boxed--sm bg--white"> <h6>Insights Perspectives </h6> <div class="card__title"> <h5>Strategies and tactics for effective earned media in the B2B space</h5> <span>In our last article, we explored the main benefits of earned media — namely, building your brand reputation and helping you gain credibility. Now, we’ll share our insights on how to successfully put earned media strategies to work…</span> </div> <hr> <div class="card__lower"> <span>by</span> <span class="h6">Nick Cantor • </span> <span>October 22, 2024</span> </div> </div> </div> </a> </div> <div class="col-md-4 col-sm-6 masonry__item"> <a href="https://www.thewalk.au/perspectives/understanding-the-role-and-benefits-of-earned-media-in-building-brand-credibility-and-reputation/"> <div class="card card-4"> <div class="card__image"> <img loading="lazy" decoding="async" width="1024" height="576" src="https://www.thewalk.au/media/6525-earned-media-article-hero-img-1024x576.gif" class="attachment-large size-large wp-post-image" alt="" srcset="https://www.thewalk.au/media/6525-earned-media-article-hero-img-1024x576.gif 1024w, https://www.thewalk.au/media/6525-earned-media-article-hero-img-300x169.gif 300w, https://www.thewalk.au/media/6525-earned-media-article-hero-img-768x432.gif 768w, https://www.thewalk.au/media/6525-earned-media-article-hero-img-1536x864.gif 1536w" sizes="(max-width: 1024px) 100vw, 1024px" /> </div> <div class="card__body boxed boxed--sm bg--white"> <h6>Insights Perspectives </h6> <div class="card__title"> <h5>Learn to earn: building brand credibility with earned media</h5> <span>96% of consumers don’t trust ads1. Tired of brands making misleading claims and using manipulative trick tactics, most people side-eye companies’ attempts to sell them something. Whether it’s TikTok or print ads — consumer trust is low. While…</span> </div> <hr> <div class="card__lower"> <span>by</span> <span class="h6">Nick Cantor • </span> <span>October 18, 2024</span> </div> </div> </div> </a> </div> <div class="col-md-4 col-sm-6 masonry__item"> <a href="https://www.thewalk.au/perspectives/articles/how-choosing-the-right-digital-marketing-consultant-can-transform-your-business/"> <div class="card card-4"> <div class="card__image"> <img loading="lazy" decoding="async" width="1024" height="576" src="https://www.thewalk.au/media/6507-Perspectives-article-hero-Digital-marketing-consultant-1024x576.jpg" class="attachment-large size-large wp-post-image" alt="" srcset="https://www.thewalk.au/media/6507-Perspectives-article-hero-Digital-marketing-consultant-1024x576.jpg 1024w, https://www.thewalk.au/media/6507-Perspectives-article-hero-Digital-marketing-consultant-300x169.jpg 300w, https://www.thewalk.au/media/6507-Perspectives-article-hero-Digital-marketing-consultant-768x432.jpg 768w, https://www.thewalk.au/media/6507-Perspectives-article-hero-Digital-marketing-consultant-1536x864.jpg 1536w, https://www.thewalk.au/media/6507-Perspectives-article-hero-Digital-marketing-consultant.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px" /> </div> <div class="card__body boxed boxed--sm bg--white"> <h6>Articles Insights </h6> <div class="card__title"> <h5>How choosing the right digital marketing consultant can transform your business</h5> <span>A great digital marketing consultant can make all the difference when it comes to standing out in today’s competitive digital marketing landscape.</span> </div> <hr> <div class="card__lower"> <span>by</span> <span class="h6">The Walk Agency • </span> <span>October 1, 2024</span> </div> </div> </div> </a> </div> </div> </div> <p style="text-align: center;"><a class="btn btn--primary" href="/perspectives/"><span class="btn__text">More Perspectives</span></a></p> </div></div></div></div></div></div></section><section id="offer" class="vc_row wpb_row vc_row-fluid bg--tertiary ss8-healthcare"><div class="container"><div class="row"><div class="wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="vc_row wpb_row vc_inner vc_row-fluid"><div class="wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element content-top" > <div class="wpb_wrapper"> <h2 class="text-center" style="text-align: center;">Ready to find out how we can help grow your healthcare brand?</h2> <p style="text-align: center;">If you are a healthcare provider or you sell healthcare related products, contact us to discuss how we can help grow your brand. If you already know what your challenge is, you can <a href="/discovery/">brief us here.</a></p> <p style="text-align: center;">Or if you’d like to speak to a member of our team, submit your details below or call one of the numbers at the bottom of this page.</p> </div> </div> </div></div></div></div> <div class='gf_browser_ie gf_browser_ie7 gform_wrapper gform_legacy_markup_wrapper gform-theme--no-framework' data-form-theme='legacy' data-form-index='0' id='gform_wrapper_64' ><form method='post' enctype='multipart/form-data' id='gform_64' action='/industries/healthcare-marketing/' data-formid='64' novalidate> <div class='gform-body gform_body'><ul id='gform_fields_64' class='gform_fields top_label form_sublabel_below description_below validation_below'><li id="field_64_1" class="gfield gfield--type-text icon_name gf_left_half gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible" data-js-reload="field_64_1" ><label class='gfield_label gform-field-label' for='input_64_1'>First name<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label><div class='ginput_container ginput_container_text'><input name='input_1' id='input_64_1' type='text' value='' class='medium' placeholder='First name' aria-required="true" aria-invalid="false" /></div></li><li id="field_64_9" class="gfield gfield--type-text gfield--width-full icon_name gf_right_half field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible" data-js-reload="field_64_9" ><label class='gfield_label gform-field-label' for='input_64_9'>Last name</label><div class='ginput_container ginput_container_text'><input name='input_9' id='input_64_9' type='text' value='' class='medium' placeholder='Last name' aria-invalid="false" /></div></li><li id="field_64_2" class="gfield gfield--type-email icon_email gf_left_half gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible" data-js-reload="field_64_2" ><label class='gfield_label gform-field-label' for='input_64_2'>Email<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label><div class='ginput_container ginput_container_email'> <input name='input_2' id='input_64_2' type='email' value='' class='medium' placeholder='Your email' aria-required="true" aria-invalid="false" /> </div></li><li id="field_64_3" class="gfield gfield--type-phone icon_phone gf_right_half field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible" data-js-reload="field_64_3" ><label class='gfield_label gform-field-label' for='input_64_3'>Phone</label><div class='ginput_container ginput_container_phone'><input name='input_3' id='input_64_3' type='tel' value='' class='medium' placeholder='Phone number' aria-invalid="false" /></div></li><li id="field_64_4" class="gfield gfield--type-textarea field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible" data-js-reload="field_64_4" ><label class='gfield_label gform-field-label' for='input_64_4'>Message</label><div class='ginput_container ginput_container_textarea'><textarea name='input_4' id='input_64_4' class='textarea medium' placeholder='Please tell us about your previous marketing efforts. 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We’ll find out what makes you tick, who your people are and what it is that your brand will mean to them. With that knowledge, we’ll expertly develop or evolve your brand voice and look and feel to resonate with your core customers. <br><br> <strong>Digital campaign </strong> <br> With a detailed understanding of your audience and who we’re targeting, as part of the basic package we’ll create a Google Search campaign to help you turn prospects into customers. <br><br> <strong>Website design & development</strong><br> All packages come with a conversion optimised landing page. One of our professional and experienced copywriters will write the content based on information you provide, adhering to your brand voice. Once the content is ready, our designers and developers will wireframe then build a landing page for use with your campaigns.</p> </div></div></div></div><div class="modal-close modal-close-cross"></div></div></div>  <div class="modal-container startup" data-modal-index="2"><div class="modal-content bg--white height--natural" data-width="50%" data-height="50%" data-overlay="4"><div class="form-subscribe-1 boxed boxed--lg bg--white box-shadow-wide"><div class="subscribe__title"><div class="wpb_text_column wpb_content_element "><div class="wpb_wrapper"> <p><strong>Brand discovery session </strong><br> We’ll sit down with your team to unpick what makes your business unique. We’ll find out what makes you tick, who your people are and what it is that your brand will mean to them. With that knowledge, we’ll expertly develop or evolve your brand voice and look and feel to resonate with your core customers.<br><br> <strong>Marketing strategy plan </strong><br> With a solid understanding of where you are now as well as your businesses goals. Our experienced marketers will put pen to paper and strategise how to use marketing to achieve those goals. We will work closely with you to create a 6-month marketing strategy to decipher the landscape and pinpoint where to focus efforts to get results.<br><br> <strong>Basic brand guide </strong><br> After developing a brand, maintaining it consistently across communications is the next steps. We’ll create a basic brand guide to act as a compass for how to create consistent content that is instantly recognisable.<br><br> <strong>Digital campaign </strong> <br> With a detailed understanding of your audience and who we’re targeting, as part of the medium package we’ll create Facebook and a Google Search campaign to help you turn prospects into customers. During the lifetime of the digital campaign, one of our campaign managers will keep a close eye on it to make optimisations for constant improvements. Once the campaign ends, we’ll critically analyse the data for insights you can carry forward for future campaigns.<br><br> <strong>Website design & development</strong><br> All packages come with a conversion optimised landing page. One of our professional and experienced copywriters will write the content based on information you provide, adhering to your brand voice. Once the content is ready, our designers and developers will wireframe then build a landing page for use with your campaigns. <br><br> In this package, we will build a 1-3 page website tailored for your startup. Typically, this includes the home page, about us page and contact page. Piggybacking off the range of skills our marketing agency has, you can be confident in the content we’ll write and designs we produce.<br><br> Once the website is built, our team will responsively test it across all devices to ensure the browsing experience is optimised across devices.</p> </div></div></div></div><div class="modal-close modal-close-cross"></div></div></div>  <div class="modal-container startup" data-modal-index="3"><div class="modal-content bg--white height--natural" data-width="50%" data-height="50%" data-overlay="4"><div class="form-subscribe-1 boxed boxed--lg bg--white box-shadow-wide"><div class="subscribe__title"><div class="wpb_text_column wpb_content_element "><div class="wpb_wrapper"> <p><strong>Brand discovery session </strong><br> We’ll sit down with your team to unpick what makes your business unique. We’ll find out what makes you tick, who your people are and what it is that your brand will mean to them. With that knowledge, we’ll expertly develop or evolve your brand voice and look and feel to resonate with your core customers.<br><br> <strong>Marketing strategy plan </strong><br> With a solid understanding of where you are now as well as your businesses goals. Our experienced marketers will put pen to paper and strategise how to use marketing to achieve those goals. We will work closely with you to create a 6-month marketing strategy to decipher the landscape and pinpoint where to focus efforts to get results.<br><br> <strong>Basic brand guide </strong><br> After developing a brand, maintaining it consistently across communications is the next steps. We’ll create a basic brand guide to act as a compass for how to create consistent content that is instantly recognisable.<br><br> <strong>Digital campaign </strong> <br> With a detailed understanding of your audience and who we’re targeting, as part of the pro package we’ll create Facebook, Google Search and Google Display campaigns to help you turn prospects into customers. During the lifetime of the digital campaign, one of our campaign managers will keep a close eye on it to make optimisations for constant improvements. Once the campaign ends, we’ll critically analyse the data for insights you can carry forward for future campaigns.<br><br> <strong>Website design & development</strong><br> All packages come with a conversion optimised landing page. One of our professional and experienced copywriters will write the content based on information you provide, adhering to your brand voice. Once the content is ready, our designers and developers will wireframe then build a landing page for use with your campaigns.<br><br> In this package, we will build a comprehensive website tailored for your startup. Piggybacking off the range of skills our marketing agency has, you can be confident in the content we’ll write and designs we produce. The result is a website that stands out amongst competitors and engages with your audience. Once the website is built, our team will responsively test it across all devices to ensure the browsing experience is optimised across devices. We’ll support you with minor website modifications and up-skill your team to make updates themselves.<br><br> <strong>Inbound marketing plan </strong><br> Inbound marketing is a technique for drawing customers to your brand with relevant content. All our work is optimised for search engines, meaning you can start to drive traffic without having to pay for it. This plan will be the beginning of your journey into the world of SEO. A successful long-term SEO strategy will mean your company is at the top of search page results when it matters.</p> </div></div></div></div><div class="modal-close modal-close-cross"></div></div></div>    <script data-cfasync="false" src="/cdn-cgi/scripts/5c5dd728/cloudflare-static/email-decode.min.js"></script></body> </html>