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Digital marketing - The Walk - Integrated Marketing & Communications Agency
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class="wpb_wrapper"><div class="vc_row wpb_row vc_inner vc_row-fluid"><div class="wpb_column column_container col-sm-8 col-md-offset-2 col-sm-offset-0"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element text-center-mob" > <div class="wpb_wrapper"> <h3 style="text-align: center;">Our strategies feed into three core areas</h3> </div> </div> </div></div></div></div><div class="vc_row wpb_row vc_inner vc_row-fluid hide-shadow"><div class="wpb_column column_container col-sm-4"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="stats-1"> <div class="feature feature-1 text-center boxed boxed--lg"> <i class="icon--pillar icon--lg icon-Idea-3 color--primary"></i> <h3>Acquire</h3> </p> <div class="feature feature-1 text-center" style="text-align: center;">Reaching customers in targeted places</div> <p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-4"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="stats-1"> <div class="feature feature-1 text-center boxed boxed--lg"> <i class="icon--pillar icon--lg icon-Affiliate color--primary"></i> <h3>Convert</h3> </p> <div class="feature feature-1 text-center" style="text-align: center;">Using the right messaging for each channel</div> <p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-4"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="stats-1"> <div class="feature feature-1 text-center boxed boxed--lg"> <i class="icon--pillar icon--lg icon-Brain color--primary"></i> <h3>Nurture</h3> </p> <div class="feature feature-1 text-center" style="text-align: center;">Remarketing & targeting to stay front-of-mind</div> <p> </div> </div> </div></div></div></div></div></div></div></div></div></section><section class="vc_row wpb_row vc_row-fluid bg--tertiary vc_custom_1604287376523 vc_row-o-content-middle vc_row-flex"><div class="container"><div class="row"><div 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class="card card-3"> <div class="card__image"> <img fetchpriority="high" decoding="async" width="1024" height="576" src="https://www.thewalk.au/media/6507-Rylock-portfolio-hero-1024x576.jpg" class="attachment-large size-large wp-post-image" alt="" srcset="https://www.thewalk.au/media/6507-Rylock-portfolio-hero-1024x576.jpg 1024w, https://www.thewalk.au/media/6507-Rylock-portfolio-hero-300x169.jpg 300w, https://www.thewalk.au/media/6507-Rylock-portfolio-hero-768x432.jpg 768w, https://www.thewalk.au/media/6507-Rylock-portfolio-hero-1536x864.jpg 1536w, https://www.thewalk.au/media/6507-Rylock-portfolio-hero.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px" /> </div> <div class="card__body boxed bg--white"> <div class="card__title"><h5>Crafting clarity: engineering Rylock’s digital marketing transformation</h5></div> <span><!-- <em> -->With just a small internal marketing team, Rylock found themselves struggling to get the results they wanted from their digital marketing channels. Rylock came to The Walk with a desire to go pro with their digital marketing. They…<!-- </em> --></span> <!--<br /><span><em>B2B marketing, B2C marketing, Brand and marketing strategy, Digital marketing campaign, Search engine marketing (SEM), Search engine optimisation (SEO), Social media marketing</em></span>--> </div> </div> </a> </li><li> <a href="https://www.thewalk.au/our-work/creative-to-elevate-a-commoditised-offering/"> <div class="card card-3"> <div class="card__image"> <img decoding="async" width="1024" height="576" src="https://www.thewalk.au/media/6400-TWA-Folio-CSP-2022-Folio-Header1-1024x576.jpg" class="attachment-large size-large wp-post-image" alt="" srcset="https://www.thewalk.au/media/6400-TWA-Folio-CSP-2022-Folio-Header1-1024x576.jpg 1024w, https://www.thewalk.au/media/6400-TWA-Folio-CSP-2022-Folio-Header1-300x169.jpg 300w, https://www.thewalk.au/media/6400-TWA-Folio-CSP-2022-Folio-Header1-768x432.jpg 768w, https://www.thewalk.au/media/6400-TWA-Folio-CSP-2022-Folio-Header1-1536x864.jpg 1536w, https://www.thewalk.au/media/6400-TWA-Folio-CSP-2022-Folio-Header1.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px" /> </div> <div class="card__body boxed bg--white"> <div class="card__title"><h5>Creative to elevate a commoditised offering</h5></div> <span><!-- <em> -->To make the Lenovo offering more appealing so that it was elevated above the noise of a busy market, we worked on a creative idea that would encapsulate the journey of the customer, helping them understand that Lenovo…<!-- </em> --></span> <!--<br /><span><em>B2B marketing, B2B technology, Channel marketing, Digital marketing campaign, Direct Mail, Email marketing, Enterprise marketing, SaaS marketing</em></span>--> </div> </div> </a> </li><li> <a href="https://www.thewalk.au/our-work/driving-growth-for-an-established-australian-digital-development-agency/"> <div class="card card-3"> <div class="card__image"> <img decoding="async" width="1024" height="576" src="https://www.thewalk.au/media/6366-TWA-Folio-Butterfly-body-3-1024x576.jpg" class="attachment-large size-large wp-post-image" alt="" srcset="https://www.thewalk.au/media/6366-TWA-Folio-Butterfly-body-3-1024x576.jpg 1024w, https://www.thewalk.au/media/6366-TWA-Folio-Butterfly-body-3-300x169.jpg 300w, https://www.thewalk.au/media/6366-TWA-Folio-Butterfly-body-3-768x432.jpg 768w, https://www.thewalk.au/media/6366-TWA-Folio-Butterfly-body-3-1536x864.jpg 1536w, https://www.thewalk.au/media/6366-TWA-Folio-Butterfly-body-3.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px" /> </div> <div class="card__body boxed bg--white"> <div class="card__title"><h5>Driving growth for an established Australian digital development agency</h5></div> <span><!-- <em> -->Butterfly came to The Walk to grow its website design and development business, choosing to partner with our team due to its proven success generating leads, and our strong focus on ROI.<!-- </em> --></span> <!--<br /><span><em>Acquisition campaign, B2B marketing, Brand and marketing strategy, Content marketing, Digital marketing campaign, Search engine marketing (SEM), Search engine optimisation (SEO)</em></span>--> </div> </div> </a> </li><li> <a href="https://www.thewalk.au/our-work/owning-a-niche-to-accelerate-growth/"> <div class="card card-3"> <div class="card__image"> <img loading="lazy" decoding="async" width="1024" height="576" src="https://www.thewalk.au/media/6400-BusinessHub-folio-hero-1024x576.jpg" class="attachment-large size-large wp-post-image" alt="" srcset="https://www.thewalk.au/media/6400-BusinessHub-folio-hero-1024x576.jpg 1024w, https://www.thewalk.au/media/6400-BusinessHub-folio-hero-300x169.jpg 300w, https://www.thewalk.au/media/6400-BusinessHub-folio-hero-768x432.jpg 768w, https://www.thewalk.au/media/6400-BusinessHub-folio-hero-1536x864.jpg 1536w, https://www.thewalk.au/media/6400-BusinessHub-folio-hero.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px" /> </div> <div class="card__body boxed bg--white"> <div class="card__title"><h5>Owning a niche to accelerate growth</h5></div> <span><!-- <em> -->When BusinessHub approached us to help grow their business, we knew we had to show their audience just how easy and powerful it can be to identify and solve these hidden challenges with the right MYOB customisation partner.<!-- </em> --></span> <!--<br /><span><em>Acquisition campaign, B2B marketing, B2B technology, Brand and marketing strategy, Content marketing, Creative, Digital marketing campaign, Integrated campaign, Lead generation campaign, Print Design, Search engine marketing (SEM), Search engine optimisation (SEO), Web development, Website design</em></span>--> </div> </div> </a> </li><li> <a href="https://www.thewalk.au/our-work/collaborating-to-drive-enterprise-leads/"> <div class="card card-3"> <div class="card__image"> <img loading="lazy" decoding="async" width="1024" height="576" src="https://www.thewalk.au/media/6366-TWA-Folio-Lenovo-Collaborating-to-drive-enterprise-leads-header-1024x576.jpg" class="attachment-large size-large wp-post-image" alt="" srcset="https://www.thewalk.au/media/6366-TWA-Folio-Lenovo-Collaborating-to-drive-enterprise-leads-header-1024x576.jpg 1024w, https://www.thewalk.au/media/6366-TWA-Folio-Lenovo-Collaborating-to-drive-enterprise-leads-header-300x169.jpg 300w, https://www.thewalk.au/media/6366-TWA-Folio-Lenovo-Collaborating-to-drive-enterprise-leads-header-768x432.jpg 768w, https://www.thewalk.au/media/6366-TWA-Folio-Lenovo-Collaborating-to-drive-enterprise-leads-header-1536x864.jpg 1536w, https://www.thewalk.au/media/6366-TWA-Folio-Lenovo-Collaborating-to-drive-enterprise-leads-header.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px" /> </div> <div class="card__body boxed bg--white"> <div class="card__title"><h5>Collaborating to drive enterprise leads</h5></div> <span><!-- <em> -->With a short runway and no creative licence, our task was to take a global campaign and use what we had to deliver leads for Lenovo’s data centre business in the US and UK. Paying attention and rigorous…<!-- </em> --></span> <!--<br /><span><em>Acquisition campaign, B2B marketing, Digital marketing campaign, Lead generation campaign</em></span>--> </div> </div> </a> </li><li> <a href="https://www.thewalk.au/our-work/brand-awareness-that-changes-perceptions/"> <div class="card card-3"> <div class="card__image"> <img loading="lazy" decoding="async" width="1024" height="576" src="https://www.thewalk.au/media/6325-TWA-Case_Study-Lenovo-Global_Data_Centered-Imagery-1920x1080-Small-Hero-1024x576.jpg" class="attachment-large size-large wp-post-image" alt="" srcset="https://www.thewalk.au/media/6325-TWA-Case_Study-Lenovo-Global_Data_Centered-Imagery-1920x1080-Small-Hero-1024x576.jpg 1024w, https://www.thewalk.au/media/6325-TWA-Case_Study-Lenovo-Global_Data_Centered-Imagery-1920x1080-Small-Hero-300x169.jpg 300w, https://www.thewalk.au/media/6325-TWA-Case_Study-Lenovo-Global_Data_Centered-Imagery-1920x1080-Small-Hero-768x432.jpg 768w, https://www.thewalk.au/media/6325-TWA-Case_Study-Lenovo-Global_Data_Centered-Imagery-1920x1080-Small-Hero-1536x864.jpg 1536w, https://www.thewalk.au/media/6325-TWA-Case_Study-Lenovo-Global_Data_Centered-Imagery-1920x1080-Small-Hero.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px" /> </div> <div class="card__body boxed bg--white"> <div class="card__title"><h5>Brand awareness that changes perceptions</h5></div> <span><!-- <em> -->When the APJ marketing team needed support with a digital campaign to raise awareness in Japan – a heavily competitor dominated market – they came to The Walk to make an impact.<!-- </em> --></span> <!--<br /><span><em>B2B marketing, B2B technology, Case studies, Content marketing, Digital marketing campaign, Enterprise marketing, Lead generation campaign</em></span>--> </div> </div> </a> </li> </ul> </div> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <p class="text-center"><a class="btn btn--primary" href="/our-work/">View more work</a></p> </div> </div> </div></div></div></div></div></section><section class="vc_row wpb_row vc_row-fluid mobine-top-small-space vc_custom_1654497402368"><div class="container"><div class="row"><div class="wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h2 class="text-center">Who we have worked with:</h2> </div> </div> <div class="pillars-1"> <div class="slider" data-items="6" data-timing="3000"> <ul class="slides client-slides"> <li> <img loading="lazy" decoding="async" width="300" height="141" src="https://www.thewalk.au/media/client-logo-life-saving-victoria.png" class="attachment-medium size-medium wp-post-image" alt="" /></li> <li> <img loading="lazy" decoding="async" width="300" height="141" src="https://www.thewalk.au/media/logo-ldb-300x141.png" class="attachment-medium size-medium wp-post-image" alt="" srcset="https://www.thewalk.au/media/logo-ldb-300x141.png 300w, https://www.thewalk.au/media/logo-ldb.png 320w" sizes="(max-width: 300px) 100vw, 300px" /></li> <li> <img loading="lazy" decoding="async" width="300" height="141" src="https://www.thewalk.au/media/logo-rylock-300x141.png" class="attachment-medium size-medium wp-post-image" alt="" srcset="https://www.thewalk.au/media/logo-rylock-300x141.png 300w, https://www.thewalk.au/media/logo-rylock.png 320w" sizes="(max-width: 300px) 100vw, 300px" /></li> <li> <img loading="lazy" decoding="async" width="300" height="161" src="https://www.thewalk.au/media/CofCI-logo-300x161.png" class="attachment-medium size-medium wp-post-image" alt="" srcset="https://www.thewalk.au/media/CofCI-logo-300x161.png 300w, https://www.thewalk.au/media/CofCI-logo-1024x550.png 1024w, https://www.thewalk.au/media/CofCI-logo-768x412.png 768w, https://www.thewalk.au/media/CofCI-logo-1536x825.png 1536w, https://www.thewalk.au/media/CofCI-logo.png 1920w" sizes="(max-width: 300px) 100vw, 300px" /></li> <li> <img loading="lazy" decoding="async" width="300" height="141" src="https://www.thewalk.au/media/client-logo-faith-insurance.png" class="attachment-medium size-medium wp-post-image" alt="" /></li> <li> <img loading="lazy" decoding="async" width="300" height="141" src="https://www.thewalk.au/media/client-logo-fronditha-care.png" class="attachment-medium size-medium wp-post-image" alt="" /></li> <li> <img loading="lazy" decoding="async" width="300" height="141" src="https://www.thewalk.au/media/client-logo-esssuper-300x141.png" class="attachment-medium size-medium wp-post-image" alt="" srcset="https://www.thewalk.au/media/client-logo-esssuper-300x141.png 300w, https://www.thewalk.au/media/client-logo-esssuper.png 320w" sizes="(max-width: 300px) 100vw, 300px" /></li> <li> <img loading="lazy" decoding="async" width="300" height="141" src="https://www.thewalk.au/media/instantscripts-logo-300x141-1.png" class="attachment-medium size-medium wp-post-image" alt="" /></li> </ul> </div> </div></div></div></div></div></div></section><section class="vc_row wpb_row vc_row-fluid mobine-top-small-space vc_custom_1599127222842"><div class="container"><div class="row"><div class="wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="vc_row wpb_row vc_inner vc_row-fluid"><div class="wpb_column column_container col-sm-10 col-sm-offset-1"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h2 style="text-align: center;">What we’re good at</h2> </div> </div> </div></div></div></div><div class="vc_row wpb_row vc_inner vc_row-fluid equal-height-column flex-box vc_row-o-equal-height vc_row-flex"><div class="wpb_column column_container col-sm-3"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="stats-1"> <div class="feature feature-1 text-center boxed boxed--lg"> <i class="icon--pillar icon--lg icon-File-Search color--primary"></i> <h3>Full service<br /> SEO</h3> </p> <div class="feature feature-1 text-center">Keyword research, site optimisation and ranking</div> <p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-3"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="stats-1"> <div class="feature feature-1 text-center boxed boxed--lg"> <i class="icon--pillar icon--lg icon-Upload-Window color--primary"></i> <h3>Performance marketing</h3> </p> <div class="feature feature-1 text-center">PPC, native advertising, affiliate marketing</div> <p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-3"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="stats-1"> <div class="feature feature-1 text-center boxed boxed--lg"> <i class="icon--pillar icon--lg icon-Edit-Map color--primary"></i> <h3>Digital strategy and placement</h3> </p> <div class="feature feature-1 text-center">Creating stellar, ROI-focused strategies that use the right channels</div> <p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-3"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="stats-1"> <div class="feature feature-1 text-center boxed boxed--lg"> <i class="icon--pillar icon--lg icon-Bar-Chart3 color--primary"></i> <h3>Marketing strategy<br /> & optimisation</h3> </p> <div class="feature feature-1 text-center">Crafting and constantly improving your marketing plans</div> <p> </div> </div> </div></div></div></div><div class="vc_row wpb_row vc_inner vc_row-fluid equal-height-column flex-box vc_row-o-equal-height vc_row-flex"><div class="wpb_column column_container col-sm-3"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="stats-1"> <div class="feature feature-1 text-center boxed boxed--lg"> <i class="icon--pillar icon--lg icon-Add-Window color--primary"></i> <h3>Website<br /> development</h3> </p> <div class="feature feature-1 text-center">Building & improving your website, including UX & UI</div> <p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-3"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="stats-1"> <div class="feature feature-1 text-center boxed boxed--lg"> <i class="icon--pillar icon--lg icon-Search-People color--primary"></i> <h3>Search engine optimisation</h3> </p> <div class="feature feature-1 text-center">Growing authority and rankings, on-site and off-site</div> <p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-3"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="stats-1"> <div class="feature feature-1 text-center boxed boxed--lg"> <i class="icon--pillar icon--lg icon-Cursor-Click2 color--primary"></i> <h3>PPC<br /> advertising</h3> </p> <div class="feature feature-1 text-center">Using platforms like Google Ads and DV360 to target customers</div> <p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-3"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="stats-1"> <div class="feature feature-1 text-center boxed boxed--lg"> <i class="icon--pillar icon--lg icon-Diploma color--primary"></i> <h3>Display<br /> advertising</h3> </p> <div class="feature feature-1 text-center">Google Display ads and programmatic advertising</div> <p> </div> </div> </div></div></div></div><div class="vc_row wpb_row vc_inner vc_row-fluid equal-height-column flex-box vc_row-o-equal-height vc_row-flex"><div class="wpb_column column_container col-sm-3"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="stats-1"> <div class="feature feature-1 text-center boxed boxed--lg"> <i class="icon--pillar icon--lg icon-Thumb color--primary"></i> <h3>Social media advertising</h3> </p> <div class="feature feature-1 text-center">Leveraging channels like Facebook, Instagram and LinkedIn</div> <p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-3"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="stats-1"> <div class="feature feature-1 text-center boxed boxed--lg"> <i class="icon--pillar icon--lg icon-Cursor-Move2 color--primary"></i> <h3>Content syndication</h3> </p> <div class="feature feature-1 text-center">Producing, placing and syndicating content, as well as native advertising</div> <p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-3"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="stats-1"> <div class="feature feature-1 text-center boxed boxed--lg"> <i class="icon--pillar icon--lg icon-Optimization color--primary"></i> <h3>Digital<br /> analytics</h3> </p> <div class="feature feature-1 text-center">Reporting and gathering insights for continuous improvement</div> <p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-3"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="stats-1"> <div class="feature feature-1 text-center boxed boxed--lg"> <i class="icon--pillar icon--lg icon-Mail color--primary"></i> <h3>Email<br /> marketing</h3> </p> <div class="feature feature-1 text-center">Connecting with customers and driving sales</div> <p> </div> </div> </div></div></div></div><div class="vc_row wpb_row vc_inner vc_row-fluid equal-height-column flex-box vc_row-o-equal-height vc_row-flex"><div class="wpb_column column_container col-sm-3"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="stats-1"> <div class="feature feature-1 text-center boxed boxed--lg"> <i class="icon--pillar icon--lg icon-Arrow-Mix color--primary"></i> <h3>Remarketing advertising</h3> </p> <div class="feature feature-1 text-center">Cross-channel remarketing to stay front-of-mind</div> <p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-3"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="stats-1"> <div class="feature feature-1 text-center boxed boxed--lg"> <i class="icon--pillar icon--lg icon-Code-Window color--primary"></i> <h3>Hosting & platform architecture</h3> </p> <div class="feature feature-1 text-center">Modifying systems to maximise your digital presence</div> <p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-3"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="stats-1"> <div class="feature feature-1 text-center boxed boxed--lg"> <i class="icon--pillar icon--lg icon-Arrow-Shuffle color--primary"></i> <h3>Content<br /> marketing</h3> </p> <div class="feature feature-1 text-center">Blogs, video, radio, email and infographics – we’ve got you covered</div> <p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-3"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="stats-1"> <div class="feature feature-1 text-center boxed boxed--lg"> <i class="icon--pillar icon--lg icon-Mail-withAtSign color--primary"></i> <h3>CRM &<br /> automation</h3> </p> <div class="feature feature-1 text-center">Streamline processes to boost sales & service</div> <p> </div> </div> </div></div></div></div></div></div></div></div></div></section><section class="vc_row wpb_row vc_row-fluid mobine-top-small-space"><div class="container"><div class="row"><div class="wpb_column column_container col-sm-1"><div class="vc_column-inner"><div class="wpb_wrapper"></div></div></div><div class="wpb_column column_container col-sm-5"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="vc_empty_space visible-lg" style="height: 4em"><span class="vc_empty_space_inner"></span></div> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h2>How we work</h2> <p class="lead">Building on a pedigree of award-winning marketing campaigns, this is a snapshot into our process to help you get results and reach your marketing summit.</p> <p>To be successful in the digital marketing ecosystem, businesses must constantly critically review their data and draw insights from it to guide the direction of future tactics and strategies. We have broken down how to do this into a step-by-step process that has helped us achieve phenomenal results for our clients in digital marketing.</p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-1"><div class="vc_column-inner"><div class="wpb_wrapper"></div></div></div><div class="wpb_column column_container col-sm-4"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_single_image wpb_content_element vc_align_left vc_custom_1613539720033"> <figure class="wpb_wrapper vc_figure"> <div class="vc_single_image-wrapper vc_box_border_grey"><img loading="lazy" decoding="async" width="800" height="1136" src="https://www.thewalk.au/media/6102-DM-process.gif" class="vc_single_image-img attachment-full" alt="" title="6102-DM-process" /></div><figcaption class="vc_figure-caption">In a cycle of constant improvement we review campaign performance and gather insights so we can update creative, targeting or channels to make more impact.</figcaption> </figure> </div> </div></div></div><div class="wpb_column column_container col-sm-1"><div class="vc_column-inner"><div class="wpb_wrapper"></div></div></div></div></div></section><section id="stripe" class="vc_row wpb_row vc_row-fluid stripe z-2 vc_custom_1588036355382"><div class="container"><div class="row"><div class="bottom-LTR col-secondary wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"></div></div></div></div></div></section><section data-overlay="5" data-vc-parallax-image="https://www.thewalk.au/media/5903_Digital_background_1920x1080px.jpg" class="vc_row wpb_row vc_row-fluid equal-height-column dark vc_custom_1592189640344 vc_row-has-fill imagebg parallax"> <div class="background-image-holder"> <img decoding="async" alt="pic" src="https://www.thewalk.au/media/5903_Digital_background_1920x1080px.jpg" /> </div> <div class="container"><div class="row"><div class="wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="vc_row wpb_row vc_inner vc_row-fluid vc_custom_1588079838720"><div class="wpb_column column_container col-sm-10 col-sm-offset-1"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element text-white" > <div class="wpb_wrapper"> <h2 class="text-white" style="text-align: center;">Identify, audit, strategise, analyse: the foundations of any successful digital marketing campaign</h2> </div> </div> </div></div></div></div><div class="vc_row wpb_row vc_inner vc_row-fluid equal-heights-custom flex-box vc_custom_1599202593647 vc_row-o-equal-height vc_row-flex"><div class="wpb_column column_container col-sm-3 col-xs-12"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element boxed boxed--sm bg--white boxed-border-r-10 col--grey" > <div class="wpb_wrapper"> <div class="circle--number bg--tertiary text-white margin-0-auto" style="margin-bottom: 1em;">1</div> <p>Knowing who you’re marketing to is the starting block of any campaign – digital or otherwise. This means knowing your audience. A good way to do this is to draft several customer personas. These personas are a mix of qualitative and quantitative data: how old is one of your typical customers? Where do they live, what are they looking for? Personas help you to identify the tools you’re going to use in your campaign.</p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-3 col-sm-offset-0 col-xs-12"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element boxed boxed--sm bg--white boxed-border-r-10 col--grey" > <div class="wpb_wrapper"> <div class="circle--number bg--tertiary text-white margin-0-auto" style="margin-bottom: 1em;">2</div> <p>Next, audit what you have already. Map out your brand assets (this tends to be content) and make notes of what’s performed well in the past and what hasn’t (you can use a traffic tracking tool for this). Audit your previous paid media campaigns. If you’ve spent a lot on Facebook ads, for example, and aren’t pleased with the results, it could be time to switch it up.</p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-3 col-sm-offset-0 col-xs-12"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element boxed boxed--sm bg--white boxed-border-r-10 col--grey" > <div class="wpb_wrapper"> <div class="circle--number bg--tertiary text-white margin-0-auto" style="margin-bottom: 1em;">3</div> <p>Now you know your audience and have audited your existing content and channels, it’s time to get strategising. It’s a good idea to think about this in the medium to long term. For example, in January, running an ad campaign for a new year promotion. Then, in April, publishing an eBook that’s supported by PR.</p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-3 col-sm-offset-0 col-xs-12"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element boxed boxed--sm bg--white boxed-border-r-10 col--grey" > <div class="wpb_wrapper"> <div class="circle--number bg--tertiary text-white margin-0-auto" style="margin-bottom: 1em;">4</div> <p>Analysing the results of your campaign is essential. This helps you to see which channels are working and what needs to be reconsidered – ultimately saving you time and money.</p> </div> </div> </div></div></div></div><div class="vc_row wpb_row vc_inner vc_row-fluid equal-heights-custom vc_custom_1588121676641 vc_row-o-equal-height vc_row-flex"><div class="wpb_column column_container col-sm-12 col-xs-12"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="vc_empty_space visible-lg visible-md" style="height: 9em"><span class="vc_empty_space_inner"></span></div></div></div></div></div></div></div></div></div></div></section><section id="stripe" class="vc_row wpb_row vc_row-fluid stripe z-2 vc_custom_1589437769956"><div class="container"><div class="row"><div class="top-RTL col-secondary wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"></div></div></div></div></div></section><section class="vc_row wpb_row vc_row-fluid weworkwith vc_custom_1604288190604 vc_row-has-fill"><div class="container"><div class="row"><div class="wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h2 class="text-center">We work with</h2> <p class="text-center">We know that the marketing technology landscape is complex and varied. That’s why, alongside our partnerships, we maintain expertise in a range of other platforms and technologies for the benefit of our clients. These include, but are certainly not limited to:</p> </div> </div> <div class="vc_row wpb_row vc_inner vc_row-fluid vc_custom_1542760832979"><div class="wpb_column column_container col-sm-2"><div class="vc_column-inner vc_custom_1542757994232"><div class="wpb_wrapper"> <div class="wpb_single_image wpb_content_element vc_align_center"> <figure class="wpb_wrapper vc_figure"> <div class="vc_single_image-wrapper vc_box_border_grey"><img decoding="async" class="vc_single_image-img " src="https://www.thewalk.au/media/5285-facebook.png" width="300" height="140" alt="Campaigns, management and development" title="5285-facebook" loading="lazy" /></div><figcaption class="vc_figure-caption">Campaigns, management and development</figcaption> </figure> </div> </div></div></div><div class="wpb_column column_container col-sm-2"><div class="vc_column-inner vc_custom_1542758014672"><div class="wpb_wrapper"> <div class="wpb_single_image wpb_content_element vc_align_center"> <figure class="wpb_wrapper vc_figure"> <div class="vc_single_image-wrapper vc_box_border_grey"><img decoding="async" class="vc_single_image-img " src="https://www.thewalk.au/media/5285-Instagram.png" width="300" height="140" alt="Campaigns, management and development" title="5285-Instagram" loading="lazy" /></div><figcaption class="vc_figure-caption">Campaigns, management and development</figcaption> </figure> </div> </div></div></div><div class="wpb_column column_container col-sm-2"><div class="vc_column-inner vc_custom_1542758021272"><div class="wpb_wrapper"> <div class="wpb_single_image wpb_content_element vc_align_center"> <figure class="wpb_wrapper vc_figure"> <div class="vc_single_image-wrapper vc_box_border_grey"><img decoding="async" class="vc_single_image-img " src="https://www.thewalk.au/media/5285-linkedin.png" width="300" height="140" alt="Campaigns, management and development" title="5285-linkedin" loading="lazy" /></div><figcaption class="vc_figure-caption">Campaigns, management and development</figcaption> </figure> </div> </div></div></div><div class="wpb_column column_container col-sm-2"><div class="vc_column-inner vc_custom_1542758029504"><div class="wpb_wrapper"> <div class="wpb_single_image wpb_content_element vc_align_center"> <figure class="wpb_wrapper vc_figure"> <div class="vc_single_image-wrapper vc_box_border_grey"><img decoding="async" class="vc_single_image-img " src="https://www.thewalk.au/media/5285-WordPress.png" width="300" height="140" alt="Design, implementation, themes, plugins and customisation" title="5285-WordPress" loading="lazy" /></div><figcaption class="vc_figure-caption">Design, implementation, themes, plugins and customisation</figcaption> </figure> </div> </div></div></div><div class="wpb_column column_container col-sm-2"><div class="vc_column-inner vc_custom_1542758036177"><div class="wpb_wrapper"> <div class="wpb_single_image wpb_content_element vc_align_center"> <figure class="wpb_wrapper vc_figure"> <div class="vc_single_image-wrapper vc_box_border_grey"><img decoding="async" class="vc_single_image-img " src="https://www.thewalk.au/media/5285-salesforce.png" width="300" height="140" alt="Workflows, templates, reporting and lead generation & nurture strategies" title="5285-salesforce" loading="lazy" /></div><figcaption class="vc_figure-caption">Workflows, templates, reporting and lead generation & nurture strategies</figcaption> </figure> </div> </div></div></div><div class="wpb_column column_container col-sm-2"><div class="vc_column-inner vc_custom_1542758042433"><div class="wpb_wrapper"> <div class="wpb_single_image wpb_content_element vc_align_center"> <figure class="wpb_wrapper vc_figure"> <div class="vc_single_image-wrapper vc_box_border_grey"><img decoding="async" class="vc_single_image-img " src="https://www.thewalk.au/media/5285-google-marketing-platform.png" width="300" height="140" alt="Including Analytics, Looker Studio, Tag manager and Display & Video 360" title="5285-google-marketing-platform" loading="lazy" /></div><figcaption class="vc_figure-caption">Including Analytics, Looker Studio, Tag manager and Display & Video 360</figcaption> </figure> </div> </div></div></div></div><div class="vc_row wpb_row vc_inner vc_row-fluid vc_custom_1542760857774"><div class="wpb_column column_container col-sm-2"><div class="vc_column-inner vc_custom_1542757994232"><div class="wpb_wrapper"> <div class="wpb_single_image wpb_content_element vc_align_center"> <figure class="wpb_wrapper vc_figure"> <div class="vc_single_image-wrapper vc_box_border_grey"><img decoding="async" class="vc_single_image-img " src="https://www.thewalk.au/media/5285-hubspot.png" width="300" height="140" alt="Workflows, templates, inbound marketing and lead nurture strategies" title="5285-hubspot" loading="lazy" /></div><figcaption class="vc_figure-caption">Workflows, templates, inbound marketing and lead nurture strategies</figcaption> </figure> </div> </div></div></div><div class="wpb_column column_container col-sm-2"><div class="vc_column-inner vc_custom_1542758014672"><div class="wpb_wrapper"> <div class="wpb_single_image wpb_content_element vc_align_center"> <figure class="wpb_wrapper vc_figure"> <div class="vc_single_image-wrapper vc_box_border_grey"><img decoding="async" class="vc_single_image-img " src="https://www.thewalk.au/media/5285-aws.png" width="300" height="140" alt="Cloud computing services, including hosting, security and management" title="5285-aws" loading="lazy" /></div><figcaption class="vc_figure-caption">Cloud computing services, including hosting, security and management</figcaption> </figure> </div> </div></div></div><div class="wpb_column column_container col-sm-2"><div class="vc_column-inner vc_custom_1542758021272"><div class="wpb_wrapper"> <div class="wpb_single_image wpb_content_element vc_align_center"> <figure class="wpb_wrapper vc_figure"> <div class="vc_single_image-wrapper vc_box_border_grey"><img decoding="async" class="vc_single_image-img " src="https://www.thewalk.au/media/5285-marketo.gif" width="300" height="140" alt="Email marketing, automation, templates, workflows and management" title="5285-marketo" loading="lazy" /></div><figcaption class="vc_figure-caption">Email marketing, automation, templates, workflows and management</figcaption> </figure> </div> </div></div></div><div class="wpb_column column_container col-sm-2"><div class="vc_column-inner vc_custom_1542758029504"><div class="wpb_wrapper"> <div class="wpb_single_image wpb_content_element vc_align_center"> <figure class="wpb_wrapper vc_figure"> <div class="vc_single_image-wrapper vc_box_border_grey"><img decoding="async" class="vc_single_image-img " src="https://www.thewalk.au/media/5285-campaign-monitor.png" width="300" height="140" alt="Email marketing, automation, templates, workflows and management" title="5285-campaign-monitor" loading="lazy" /></div><figcaption class="vc_figure-caption">Email marketing, automation, templates, workflows and management</figcaption> </figure> </div> </div></div></div><div class="wpb_column column_container col-sm-2"><div class="vc_column-inner vc_custom_1542758036177"><div class="wpb_wrapper"> <div class="wpb_single_image wpb_content_element vc_align_center"> <figure class="wpb_wrapper vc_figure"> <div class="vc_single_image-wrapper vc_box_border_grey"><img decoding="async" class="vc_single_image-img " src="https://www.thewalk.au/media/5285-magento.png" width="300" height="140" alt="Design, implementation, development and customisation" title="5285-magento" loading="lazy" /></div><figcaption class="vc_figure-caption">Design, implementation, development and customisation</figcaption> </figure> </div> </div></div></div><div class="wpb_column column_container col-sm-2"><div class="vc_column-inner vc_custom_1542758042433"><div class="wpb_wrapper"> <div class="wpb_single_image wpb_content_element vc_align_center"> <figure class="wpb_wrapper vc_figure"> <div class="vc_single_image-wrapper vc_box_border_grey"><img decoding="async" class="vc_single_image-img " src="https://www.thewalk.au/media/5285-netsuite.png" width="300" height="140" alt="Workflows, product and customer setup and management" title="5285-netsuite" loading="lazy" /></div><figcaption class="vc_figure-caption">Workflows, product and customer setup and management</figcaption> </figure> </div> </div></div></div></div><div class="vc_row wpb_row vc_inner vc_row-fluid"><div class="wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="vc_empty_space" style="height: 2em"><span class="vc_empty_space_inner"></span></div> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <p class="text-center"><a class="btn btn--primary" href="/about/our-partners/">Learn more about our partners</a></p> </div> </div> </div></div></div></div></div></div></div></div></div></section><section id="offer" class="vc_row wpb_row vc_row-fluid bg--tertiary"><div class="container"><div class="row"><div class="wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="vc_row wpb_row vc_inner vc_row-fluid"><div class="wpb_column column_container col-sm-2"><div class="vc_column-inner"><div class="wpb_wrapper"></div></div></div><div class="wpb_column column_container col-sm-8"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="vc_empty_space" style="height: 2em"><span class="vc_empty_space_inner"></span></div> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h2 class="text-center">The first step is easy</h2> <p class="lead">We’ll help you optimise your digital marketing so you get better results with less spend in a short audit. Let us know what you’re having trouble with, and one of our digital marketing specialists will get in touch.</p> <p>Rest assured, we won’t spam you or pass your details onto others. Read our <a href="/privacy-policy">Privacy Policy here</a>.</p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-2"><div class="vc_column-inner"><div class="wpb_wrapper"></div></div></div></div> <div class='gf_browser_chrome gform_wrapper gform_legacy_markup_wrapper gform-theme--no-framework' data-form-theme='legacy' data-form-index='0' id='gform_wrapper_52' ><form method='post' enctype='multipart/form-data' id='gform_52' action='/services/digital-marketing/' data-formid='52' novalidate> <div class='gform-body gform_body'><ul id='gform_fields_52' class='gform_fields top_label form_sublabel_below description_below validation_below'><li id="field_52_1" class="gfield gfield--type-text icon_name gf_left_half gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible" data-js-reload="field_52_1" ><label class='gfield_label gform-field-label' for='input_52_1'>First name<span 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ginput_container_checkbox'><ul class='gfield_checkbox' id='input_52_9'><li class='gchoice gchoice_52_9_1'> <input class='gfield-choice-input' name='input_9.1' type='checkbox' value='Digital marketing strategy' id='choice_52_9_1' aria-describedby="gfield_description_52_9"/> <label for='choice_52_9_1' id='label_52_9_1' class='gform-field-label gform-field-label--type-inline'>Digital marketing strategy</label> </li><li class='gchoice gchoice_52_9_2'> <input class='gfield-choice-input' name='input_9.2' type='checkbox' value='Google search ads' id='choice_52_9_2' /> <label for='choice_52_9_2' id='label_52_9_2' class='gform-field-label gform-field-label--type-inline'>Google search ads</label> </li><li class='gchoice gchoice_52_9_3'> <input class='gfield-choice-input' name='input_9.3' type='checkbox' value='Social media advertising' id='choice_52_9_3' /> <label for='choice_52_9_3' id='label_52_9_3' class='gform-field-label gform-field-label--type-inline'>Social media advertising</label> 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value='Website conversions' id='choice_52_9_7' /> <label for='choice_52_9_7' id='label_52_9_7' class='gform-field-label gform-field-label--type-inline'>Website conversions</label> </li><li class='gchoice gchoice_52_9_8'> <input class='gfield-choice-input' name='input_9.8' type='checkbox' value='Digital marketing plan' id='choice_52_9_8' /> <label for='choice_52_9_8' id='label_52_9_8' class='gform-field-label gform-field-label--type-inline'>Digital marketing plan</label> </li><li class='gchoice gchoice_52_9_9'> <input class='gfield-choice-input' name='input_9.9' type='checkbox' value='Virtual events' id='choice_52_9_9' /> <label for='choice_52_9_9' id='label_52_9_9' class='gform-field-label gform-field-label--type-inline'>Virtual events</label> </li><li class='gchoice gchoice_52_9_11'> <input class='gfield-choice-input' name='input_9.11' type='checkbox' value='Marketing automation' id='choice_52_9_11' /> <label for='choice_52_9_11' id='label_52_9_11' class='gform-field-label gform-field-label--type-inline'>Marketing automation</label> </li><li class='gchoice gchoice_52_9_12'> <input class='gfield-choice-input' name='input_9.12' type='checkbox' value='Organic social media' id='choice_52_9_12' /> <label for='choice_52_9_12' id='label_52_9_12' class='gform-field-label gform-field-label--type-inline'>Organic social media</label> </li><li class='gchoice gchoice_52_9_13'> <input class='gfield-choice-input' name='input_9.13' type='checkbox' value='Video marketing' id='choice_52_9_13' /> <label for='choice_52_9_13' id='label_52_9_13' class='gform-field-label gform-field-label--type-inline'>Video marketing</label> </li><li class='gchoice gchoice_52_9_14'> <input class='gfield-choice-input' name='input_9.14' type='checkbox' value='eCommerce store' id='choice_52_9_14' /> <label for='choice_52_9_14' id='label_52_9_14' class='gform-field-label gform-field-label--type-inline'>eCommerce store</label> </li><li class='gchoice gchoice_52_9_15'> <input class='gfield-choice-input' name='input_9.15' type='checkbox' value='Email marketing' id='choice_52_9_15' /> <label for='choice_52_9_15' id='label_52_9_15' class='gform-field-label gform-field-label--type-inline'>Email marketing</label> </li><li class='gchoice gchoice_52_9_16'> <input class='gfield-choice-input' name='input_9.16' type='checkbox' value='Content marketing' id='choice_52_9_16' /> <label for='choice_52_9_16' id='label_52_9_16' class='gform-field-label gform-field-label--type-inline'>Content marketing</label> </li><li class='gchoice gchoice_52_9_17'> <input class='gfield-choice-input' name='input_9.17' type='checkbox' value='Local area marketing' id='choice_52_9_17' /> <label for='choice_52_9_17' id='label_52_9_17' class='gform-field-label gform-field-label--type-inline'>Local area marketing</label> </li></ul></div></li><li id="field_52_8" class="gfield gfield--type-textarea field_sublabel_below gfield--no-description field_description_below field_validation_below 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wpb_content_element " > <div class="wpb_wrapper"> <h2 class="text-center">Latest perspectives</h2> <p class="text-center lead">Take a look at some of our digital marketing related articles</p> </div> </div> <div class="row"> <div class="masonry masonry-blog"> <div class="masonry__container masonry--animate blog-load-more"> <div class="col-md-4 col-sm-6 masonry__item"> <a href="https://www.thewalk.au/perspectives/articles/how-choosing-the-right-digital-marketing-consultant-can-transform-your-business/"> <div class="card card-4"> <div class="card__image"> <img loading="lazy" decoding="async" width="1024" height="576" src="https://www.thewalk.au/media/6507-Perspectives-article-hero-Digital-marketing-consultant-1024x576.jpg" class="attachment-large size-large wp-post-image" alt="" srcset="https://www.thewalk.au/media/6507-Perspectives-article-hero-Digital-marketing-consultant-1024x576.jpg 1024w, https://www.thewalk.au/media/6507-Perspectives-article-hero-Digital-marketing-consultant-300x169.jpg 300w, https://www.thewalk.au/media/6507-Perspectives-article-hero-Digital-marketing-consultant-768x432.jpg 768w, https://www.thewalk.au/media/6507-Perspectives-article-hero-Digital-marketing-consultant-1536x864.jpg 1536w, https://www.thewalk.au/media/6507-Perspectives-article-hero-Digital-marketing-consultant.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px" /> </div> <div class="card__body boxed boxed--sm bg--white"> <h6>Articles Insights </h6> <div class="card__title"> <h5>How choosing the right digital marketing consultant can transform your business</h5> <span>A great digital marketing consultant can make all the difference when it comes to standing out in today’s competitive digital marketing landscape.</span> </div> <hr> <div class="card__lower"> <span>by</span> <span class="h6">The Walk Agency • </span> <span>October 1, 2024</span> </div> </div> </div> </a> </div><!--end item--> <div class="col-md-4 col-sm-6 masonry__item"> <a href="https://www.thewalk.au/perspectives/navigating-the-future-cutting-edge-web-design-and-development-trends-for-2024/"> <div class="card card-4"> <div class="card__image"> <img loading="lazy" decoding="async" width="1024" height="576" src="https://www.thewalk.au/media/6474-2-web-ux-trends-article-hero-1024x576.jpg" class="attachment-large size-large wp-post-image" alt="" srcset="https://www.thewalk.au/media/6474-2-web-ux-trends-article-hero-1024x576.jpg 1024w, https://www.thewalk.au/media/6474-2-web-ux-trends-article-hero-300x169.jpg 300w, https://www.thewalk.au/media/6474-2-web-ux-trends-article-hero-768x432.jpg 768w, https://www.thewalk.au/media/6474-2-web-ux-trends-article-hero-1536x864.jpg 1536w, https://www.thewalk.au/media/6474-2-web-ux-trends-article-hero.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px" /> </div> <div class="card__body boxed boxed--sm bg--white"> <h6>Articles Perspectives </h6> <div class="card__title"> <h5>Navigating the future: Cutting-edge web design and development trends for 2024</h5> <span>In today’s rapidly evolving digital world, keeping pace with web design and user experience (UX) trends isn’t just important – it’s essential. These trends go beyond mere aesthetics, encompassing functionality, efficiency, and the overall user journey. For businesses…</span> </div> <hr> <div class="card__lower"> <span>by</span> <span class="h6">Nick Cantor • </span> <span>December 18, 2023</span> </div> </div> </div> </a> </div><!--end item--> <div class="col-md-4 col-sm-6 masonry__item"> <a href="https://www.thewalk.au/perspectives/top-4-marketing-trends-to-leverage-in-2024-and-why-quality-is-timeless/"> <div class="card card-4"> <div class="card__image"> <img loading="lazy" decoding="async" width="1024" height="576" src="https://www.thewalk.au/media/6438-2-marketing-trends-article-hero-1024x576.jpg" class="attachment-large size-large wp-post-image" alt="" srcset="https://www.thewalk.au/media/6438-2-marketing-trends-article-hero-1024x576.jpg 1024w, https://www.thewalk.au/media/6438-2-marketing-trends-article-hero-300x169.jpg 300w, https://www.thewalk.au/media/6438-2-marketing-trends-article-hero-768x432.jpg 768w, https://www.thewalk.au/media/6438-2-marketing-trends-article-hero-1536x864.jpg 1536w, https://www.thewalk.au/media/6438-2-marketing-trends-article-hero.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px" /> </div> <div class="card__body boxed boxed--sm bg--white"> <h6>Articles Perspectives </h6> <div class="card__title"> <h5>Top 4 marketing trends to leverage in 2024, and why quality is timeless</h5> <span>In the fast-paced world of marketing, staying ahead of the curve is essential for success. Adapting to the ever-evolving landscape of consumer behaviour and technology is not just a choice; it’s a necessity. In this digital age, where…</span> </div> <hr> <div class="card__lower"> <span>by</span> <span class="h6">The Walk Agency • </span> <span>October 10, 2023</span> </div> </div> </div> </a> </div><!--end item--> </div><!--end masonry container--> </div><!--end masonry--> <p style="text-align: center;"><a class="btn btn--primary" href="/perspectives/"><span class="btn__text">More Perspectives</span></a></p> </div><!--end of row--></div></div></div></div></div></section> </div><footer class="bg--dark footer-4" id="footer"> <div class="container"> <div class="row"> <div class="col-md-3 col-sm-6"><div id="text-2" class="widget widget_text sidebar__element"><h6 class="widget-title">Phone:</h6> <div class="textwidget"><p><strong>Melbourne</strong><br /> <a title="Call us in Melbourne" href="tel:+61399730204">+61 (0) 3 9973 0204</a><br /> <strong><a style="text-decoration: none;" title="Sunshine Coast marketing agency" href="/sunshine-coast-marketing-agency/">Sunshine Coast</a></strong><br /> 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visibilitySpan.id = "gform_visibility_test_1"; gformWrapperDiv.insertAdjacentElement( "afterend", visibilitySpan ); } const visibilityTestDiv = document.getElementById( "gform_visibility_test_1" ); let postRenderFired = false; function triggerPostRender() { if ( postRenderFired ) { return; } postRenderFired = true; jQuery( document ).trigger( 'gform_post_render', [1, 1] ); gform.utils.trigger( { event: 'gform/postRender', native: false, data: { formId: 1, currentPage: 1 } } ); if ( visibilityTestDiv ) { visibilityTestDiv.parentNode.removeChild( visibilityTestDiv ); } } function debounce( func, wait, immediate ) { var timeout; return function() { var context = this, args = arguments; var later = function() { timeout = null; if ( !immediate ) func.apply( context, args ); }; var callNow = immediate && !timeout; clearTimeout( timeout ); timeout = setTimeout( later, wait ); if ( callNow ) func.apply( context, args ); }; } const debouncedTriggerPostRender = debounce( function() { triggerPostRender(); }, 200 ); if ( visibilityTestDiv && visibilityTestDiv.offsetParent === null ) { const observer = new MutationObserver( ( mutations ) => { mutations.forEach( ( mutation ) => { if ( mutation.type === 'attributes' && visibilityTestDiv.offsetParent !== null ) { debouncedTriggerPostRender(); observer.disconnect(); } }); }); observer.observe( document.body, { attributes: true, childList: false, subtree: true, attributeFilter: [ 'style', 'class' ], }); } else { triggerPostRender(); } } ); /* ]]> */ </script> <div id="hcard" class="vcard hidden"> <span class="fn"></span> <div class="org">The Walk Agency</div> <a class="email" href="/cdn-cgi/l/email-protection#f58194999eb5819d908294999edb9480"><span class="__cf_email__" data-cfemail="83f7e2efe8c3f7ebe6f4e2efe8ade2f6">[email protected]</span></a> <div class="adr"> <div class="street-address">2/166 Wellington Street, Collingwood</div> <span class="locality">Melbourne</span>, <span class="region">VIC</span>, <span class="postal-code">3006</span> <span class="country-name">Australia</span> </div> <div class="tel">+61 3 9973 0204</div> <div><span class="category">Marketing Agency</span>, <span class="category">Advertising Agency</span>, <span class="category">Digital Agency</span>, <span class="category">Creative Agency</span></div><p style="font-size:smaller;">.</p> </div> <div id="hcard" class="vcard hidden"> <span class="fn"></span> <div class="org">The Walk Agency</div> <a class="email" href="/cdn-cgi/l/email-protection#f783969b9cb7839f9280969b9cd99682"><span class="__cf_email__" data-cfemail="91e5f0fdfad1e5f9f4e6f0fdfabff0e4">[email protected]</span></a> <div class="adr"> <div class="street-address">28 Eenie Creek Road</div> <span class="locality">Noosaville</span>, <span class="postal-code">4566</span> <span class="country-name">Australia</span> </div> <div class="tel">+65 3158 2249</div> <div><span class="category">Marketing Agency</span>, <span class="category">Advertising Agency</span>, <span class="category">Digital Agency</span>, <span class="category">Creative Agency</span></div><p style="font-size:smaller;">.</p> </div> <!--Add the following script at the bottom of the web page (before </body></html>)--> <!-- <script type="text/javascript">function add_chatinline(){var hccid=42621707;var nt=document.createElement("script");nt.async=true;nt.src="https://mylivechat.com/chatinline.aspx?hccid="+hccid;var ct=document.getElementsByTagName("script")[0];ct.parentNode.insertBefore(nt,ct);} add_chatinline();</script> --> <!-- startup package 1 details --> <div class="modal-container startup" data-modal-index="1"><div class="modal-content bg--white height--natural" data-width="50%" data-height="50%" data-overlay="4"><div class="form-subscribe-1 boxed boxed--lg bg--white box-shadow-wide"><div class="subscribe__title"><div class="wpb_text_column wpb_content_element "><div class="wpb_wrapper"> <p><strong>Brand discovery session </strong><br> We’ll sit down with your team to unpick what makes your business unique. We’ll find out what makes you tick, who your people are and what it is that your brand will mean to them. With that knowledge, we’ll expertly develop or evolve your brand voice and look and feel to resonate with your core customers. <br><br> <strong>Digital campaign </strong> <br> With a detailed understanding of your audience and who we’re targeting, as part of the basic package we’ll create a Google Search campaign to help you turn prospects into customers. <br><br> <strong>Website design & development</strong><br> All packages come with a conversion optimised landing page. One of our professional and experienced copywriters will write the content based on information you provide, adhering to your brand voice. Once the content is ready, our designers and developers will wireframe then build a landing page for use with your campaigns.</p> </div></div></div></div><div class="modal-close modal-close-cross"></div></div></div> <!-- startup package 2 details --> <div class="modal-container startup" data-modal-index="2"><div class="modal-content bg--white height--natural" data-width="50%" data-height="50%" data-overlay="4"><div class="form-subscribe-1 boxed boxed--lg bg--white box-shadow-wide"><div class="subscribe__title"><div class="wpb_text_column wpb_content_element "><div class="wpb_wrapper"> <p><strong>Brand discovery session </strong><br> We’ll sit down with your team to unpick what makes your business unique. We’ll find out what makes you tick, who your people are and what it is that your brand will mean to them. With that knowledge, we’ll expertly develop or evolve your brand voice and look and feel to resonate with your core customers.<br><br> <strong>Marketing strategy plan </strong><br> With a solid understanding of where you are now as well as your businesses goals. Our experienced marketers will put pen to paper and strategise how to use marketing to achieve those goals. We will work closely with you to create a 6-month marketing strategy to decipher the landscape and pinpoint where to focus efforts to get results.<br><br> <strong>Basic brand guide </strong><br> After developing a brand, maintaining it consistently across communications is the next steps. We’ll create a basic brand guide to act as a compass for how to create consistent content that is instantly recognisable.<br><br> <strong>Digital campaign </strong> <br> With a detailed understanding of your audience and who we’re targeting, as part of the medium package we’ll create Facebook and a Google Search campaign to help you turn prospects into customers. During the lifetime of the digital campaign, one of our campaign managers will keep a close eye on it to make optimisations for constant improvements. Once the campaign ends, we’ll critically analyse the data for insights you can carry forward for future campaigns.<br><br> <strong>Website design & development</strong><br> All packages come with a conversion optimised landing page. One of our professional and experienced copywriters will write the content based on information you provide, adhering to your brand voice. Once the content is ready, our designers and developers will wireframe then build a landing page for use with your campaigns. <br><br> In this package, we will build a 1-3 page website tailored for your startup. Typically, this includes the home page, about us page and contact page. Piggybacking off the range of skills our marketing agency has, you can be confident in the content we’ll write and designs we produce.<br><br> Once the website is built, our team will responsively test it across all devices to ensure the browsing experience is optimised across devices.</p> </div></div></div></div><div class="modal-close modal-close-cross"></div></div></div> <!-- startup package 3 details --> <div class="modal-container startup" data-modal-index="3"><div class="modal-content bg--white height--natural" data-width="50%" data-height="50%" data-overlay="4"><div class="form-subscribe-1 boxed boxed--lg bg--white box-shadow-wide"><div class="subscribe__title"><div class="wpb_text_column wpb_content_element "><div class="wpb_wrapper"> <p><strong>Brand discovery session </strong><br> We’ll sit down with your team to unpick what makes your business unique. We’ll find out what makes you tick, who your people are and what it is that your brand will mean to them. With that knowledge, we’ll expertly develop or evolve your brand voice and look and feel to resonate with your core customers.<br><br> <strong>Marketing strategy plan </strong><br> With a solid understanding of where you are now as well as your businesses goals. Our experienced marketers will put pen to paper and strategise how to use marketing to achieve those goals. We will work closely with you to create a 6-month marketing strategy to decipher the landscape and pinpoint where to focus efforts to get results.<br><br> <strong>Basic brand guide </strong><br> After developing a brand, maintaining it consistently across communications is the next steps. We’ll create a basic brand guide to act as a compass for how to create consistent content that is instantly recognisable.<br><br> <strong>Digital campaign </strong> <br> With a detailed understanding of your audience and who we’re targeting, as part of the pro package we’ll create Facebook, Google Search and Google Display campaigns to help you turn prospects into customers. During the lifetime of the digital campaign, one of our campaign managers will keep a close eye on it to make optimisations for constant improvements. Once the campaign ends, we’ll critically analyse the data for insights you can carry forward for future campaigns.<br><br> <strong>Website design & development</strong><br> All packages come with a conversion optimised landing page. One of our professional and experienced copywriters will write the content based on information you provide, adhering to your brand voice. Once the content is ready, our designers and developers will wireframe then build a landing page for use with your campaigns.<br><br> In this package, we will build a comprehensive website tailored for your startup. Piggybacking off the range of skills our marketing agency has, you can be confident in the content we’ll write and designs we produce. The result is a website that stands out amongst competitors and engages with your audience. Once the website is built, our team will responsively test it across all devices to ensure the browsing experience is optimised across devices. We’ll support you with minor website modifications and up-skill your team to make updates themselves.<br><br> <strong>Inbound marketing plan </strong><br> Inbound marketing is a technique for drawing customers to your brand with relevant content. All our work is optimised for search engines, meaning you can start to drive traffic without having to pay for it. This plan will be the beginning of your journey into the world of SEO. 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