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<!DOCTYPE html><html data-wf-domain="www.clozd.com" data-wf-page="6595a8078185fdb889d98ba3" data-wf-site="602c29edc35660e6c913f956" lang="en"><head><meta charset="utf-8"/><title>Reduce Churn Rate with Clozd</title><link rel="alternate" hrefLang="x-default" href="https://www.clozd.com/churn-analysis"/><link rel="alternate" hrefLang="en-US" href="https://www.clozd.com/churn-analysis"/><link rel="alternate" hrefLang="en-GB" href="https://www.clozd.com/en-gb/churn-analysis"/><meta content="Clozd offers churn rate analysis services that help you understand why customers leave & how to keep them." name="description"/><meta content="Reduce Churn Rate with Clozd" property="og:title"/><meta content="Clozd offers churn rate analysis services that help you understand why customers leave & how to keep them." property="og:description"/><meta content="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/65a18ad899c26a52ab5d2ff1_Layer_1%20(2).png" property="og:image"/><meta content="Reduce Churn Rate with Clozd" property="twitter:title"/><meta content="Clozd offers churn rate analysis services that help you understand why customers leave & how to keep them." property="twitter:description"/><meta content="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/65a18ad899c26a52ab5d2ff1_Layer_1%20(2).png" property="twitter:image"/><meta property="og:type" content="website"/><meta content="summary_large_image" name="twitter:card"/><meta content="width=device-width, initial-scale=1" name="viewport"/><meta content="google-site-verification=yKQJBAPScUnYXdfBsrp2J2nYZHjMtcJ6z_M5lq62xZ4" name="google-site-verification"/><link href="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/css/clozd.505c1ff86.min.css" rel="stylesheet" type="text/css"/><link href="https://fonts.googleapis.com" rel="preconnect"/><link href="https://fonts.gstatic.com" rel="preconnect" crossorigin="anonymous"/><script src="https://ajax.googleapis.com/ajax/libs/webfont/1.6.26/webfont.js" type="text/javascript"></script><script type="text/javascript">WebFont.load({ google: { families: ["Montserrat:100,100italic,200,200italic,300,300italic,400,400italic,500,500italic,600,600italic,700,700italic,800,800italic,900,900italic","Lato:100,100italic,300,300italic,400,400italic,700,700italic,900,900italic","Great Vibes:400","Poppins:100,100italic,200,200italic,300,300italic,regular,italic,500,500italic,600,600italic,700,700italic,800,800italic,900,900italic","Inter:100,200,300,regular,500,600,700,800,900"] }});</script><script type="text/javascript">!function(o,c){var n=c.documentElement,t=" w-mod-";n.className+=t+"js",("ontouchstart"in o||o.DocumentTouch&&c instanceof DocumentTouch)&&(n.className+=t+"touch")}(window,document);</script><link href="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/65a18afa4ef7bcc065f8239b_Layer_1%20(2).png" rel="shortcut icon" type="image/x-icon"/><link href="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/65a18ad899c26a52ab5d2ff1_Layer_1%20(2).png" rel="apple-touch-icon"/><link href="https://www.clozd.com/churn-analysis" rel="canonical"/>  <script defer>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); 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Win-loss insights. <span class="text-span-1075">All in one place.</span></div><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/64f777a27058581872591a04_Group%201754.svg" loading="lazy" alt="" class="banner-x mobile"/></div><div class="cg-right cg-mid"><a href="https://www.clozd.com/clozd-gong?utm_source=banner&utm_medium=website&utm_campaign=gong" class="button-17 w-button">Learn More</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/64f777a27058581872591a04_Group%201754.svg" loading="lazy" alt="" class="banner-x"/></div></div><div class="new-nav-container-2"><div class="nav-left-2 nav-left"><a href="/?r=0" class="new-nav-logo w-inline-block"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/659ee1e8eae8b02644701ebf_Group%2011342.svg" loading="lazy" alt="" class="image-4523 new-logo"/><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/659ee1da8f84e59a19ae151f_Group%2011341.svg" loading="lazy" alt="logo home"/></a><div class="nav-title-solutions">Solutions</div><div class="solutions-nav standard-drop-shadow"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/637685c3abe61b78906181c1_Rectangle%201376.svg" loading="lazy" alt="" class="image-220"/><div class="nav-item-left"><div class="div-block-327"><div class="text-block-173">USe Cases</div><a data-w-id="c6f2f7a8-a614-fd6a-3dfc-d0e76e0edd6c" href="/win-loss-analysis" class="nav-li-arrow-container wla-solutions solutions-l-1 w-inline-block"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/64d506979f9d2041daef8714_Group%2011335.svg" loading="lazy" alt="" class="image-381"/><div><div class="wla div-block-336"><h1 class="nav-item">Win-Loss Analysis</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow"/></div><p class="paragraph-137">Learn how win-loss will increase your win rate.</p></div></a><a data-w-id="c44b7789-6a12-122e-1be8-b3c927114cc1" href="/churn-analysis" aria-current="page" class="nav-li-arrow-container wla-solutions solutions-l-2 w-inline-block w--current"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/64d50893d5af80cdf55e2e2b_Group%20(48).svg" loading="lazy" alt="" class="image-381"/><div><div class="wla div-block-336"><h1 class="nav-item">Churn Analysis</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow"/></div><p class="paragraph-137">Boost customer retention by partnering with Clozd.</p></div></a></div><div class="div-block-335"><div class="text-block-173-right">Clozd for ...</div><div data-w-id="e7715af2-dbbc-6f76-1854-252c138c7c28" class="nav-li-arrow-container"><a href="/persona-sales" data-w-id="e7715af2-dbbc-6f76-1854-252c138c7c29" class="solutions-l-11">Sales</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow2"/></div><div data-w-id="bd907760-e737-b3f1-eb67-7958cb711c76" class="nav-li-arrow-container"><a href="/persona-product-marketing" data-w-id="bd907760-e737-b3f1-eb67-7958cb711c77" class="solutions-l-12">Product Marketing</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow2"/></div><div data-w-id="e93092d5-4cf2-0d5b-0fc5-cae09367e931" class="nav-li-arrow-container"><a href="/persona-executives" data-w-id="e93092d5-4cf2-0d5b-0fc5-cae09367e932" class="solutions-l-13">Executives</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow2"/></div><div data-w-id="8d6913ab-f8b0-c7cf-d6d5-930969339523" class="nav-li-arrow-container"><a href="/persona-marketing" data-w-id="8d6913ab-f8b0-c7cf-d6d5-930969339524" class="solutions-l-14">Marketing</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow2"/></div><div data-w-id="8e6c0f3d-6166-de63-914a-5cd1f69d4f35" class="nav-li-arrow-container"><a href="/persona-sales-ops" data-w-id="8e6c0f3d-6166-de63-914a-5cd1f69d4f36" class="solutions-l-15">Sales Ops</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow2"/></div></div></div><div class="nav-item-right-solutions"><h1 class="solutions-card-h">Explore Our Proven Win-Loss Solutions</h1><p class="solutions-card-p">Win more revenue by understanding deeply why your buyers buy and customers churn.</p></div></div><div class="nav-title-product">Product</div><div class="product-nav standard-drop-shadow"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/637685c3abe61b78906181c1_Rectangle%201376.svg" loading="lazy" alt="" class="image-220"/><div class="div-block-338"><div class="nav-item-left-prod"><a data-w-id="cb8cd06f-ce95-0924-0188-1e7015de277d" href="/clozd-platform" class="nav-li-arrow-container wla-product product-l-5 w-inline-block"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/64d50ef8e2065f96509bdd6e_Group%20(49).svg" loading="lazy" alt="" class="image-381"/><div><div class="wla div-block-336"><h1 class="heading-151">Platform Overview</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow"/></div><p class="paragraph-137">Learn what the Clozd Platform can do for you.</p></div></a><a data-w-id="f4e49b61-a2c3-d054-b4ea-ec45418c2827" href="/win-loss-consultants" class="nav-li-arrow-container-consulting wla-solutions product-l-6 w-inline-block"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/64d50f1cad1dbbbd85707dc1_Group%20(50).svg" loading="lazy" alt="" class="image-381"/><div><div class="wla div-block-336"><h1 class="heading-152">Consulting</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow"/></div><p class="paragraph-137">Work with the industry's top win-loss experts.</p></div></a></div><div class="div-block-335-product"><div class="text-block-173-right">Product Features</div><div data-w-id="9c1ca28f-5086-370a-8e82-96519102d24c" class="nav-li-arrow-container"><a href="/platform/data-collection" data-w-id="9c1ca28f-5086-370a-8e82-96519102d24d" class="solutions-l-11">Gather Feedback</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow"/></div><div data-w-id="9c1ca28f-5086-370a-8e82-96519102d250" class="nav-li-arrow-container"><a href="/platform/analysis" data-w-id="9c1ca28f-5086-370a-8e82-96519102d251" class="solutions-l-12">Analyze Data</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow"/></div><div data-w-id="9c1ca28f-5086-370a-8e82-96519102d254" class="nav-li-arrow-container"><a href="/platform/share" data-w-id="9c1ca28f-5086-370a-8e82-96519102d255" class="solutions-l-13">Share Insights</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow"/></div></div></div><div class="nav-item-right"><h1 class="product-card-h">Flex Interviews</h1><p class="product-card-p">Give your buyers the flexibility to respond when and where it’s most convenient for them.</p><a href="https://www.clozd.com/flex/flexinterviews" class="link-block-43 hiddennew w-inline-block"><div class="text-block-2085">Learn more</div><div class="html-embed-42 w-embed"><svg width="18" height="11.140625" viewBox="0 0 18 15" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1 6.5C0.447715 6.5 4.82823e-08 6.94772 0 7.5C-4.82823e-08 8.05228 0.447715 8.5 1 8.5L1 6.5ZM17.7071 8.20711C18.0976 7.81658 18.0976 7.18342 17.7071 6.79289L11.3431 0.428933C10.9526 0.0384087 10.3195 0.0384086 9.92893 0.428933C9.53841 0.819457 9.53841 1.45262 9.92893 1.84315L15.5858 7.5L9.92893 13.1569C9.53841 13.5474 9.53841 14.1805 9.92893 14.5711C10.3195 14.9616 10.9526 14.9616 11.3431 14.5711L17.7071 8.20711ZM1 8.5L17 8.5L17 6.5L1 6.5L1 8.5Z" fill="currentColor"/> </svg></div></a></div></div><div class="nav-title-resources">Resources</div><div class="resources-nav standard-drop-shadow test"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/637685c3abe61b78906181c1_Rectangle%201376.svg" loading="lazy" alt="" class="image-220"/><div class="nav-item-left-resources resources"><div class="nav-li-arrow-container resources"><a href="/resource-library" data-w-id="72e33c92-90a9-53fe-92f5-8dd4699d42c1" class="product-l-5-1">Learn Win-Loss: Resources</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow"/></div><div class="nav-li-arrow-container resources"><a data-w-id="72e33c92-90a9-53fe-92f5-8dd4699d42bd" href="/customer-stories" class="product-l-5-3">Customer Stories</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow"/></div><div class="nav-li-arrow-container resources"><a href="https://www.clozd.com/resources/definitive-guide-to-win-loss-analysis" data-w-id="1eab76cf-6da0-0b28-5fd9-e76f8785e9bf" class="product-l-5-4">Win-Loss Analysis Guide</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow"/></div><div class="nav-li-arrow-container resources"><a href="/revenue-calculator" data-w-id="e6d829b0-c5aa-c989-4353-d4eb03eacaaf" class="product-l-5-5">ROI Calculator</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow"/></div><div class="nav-li-arrow-container resources"><a href="https://www.winlossweek.com/" data-w-id="72e33c92-90a9-53fe-92f5-8dd4699d42c5" target="_blank" class="product-l-5-4-2">Win-Loss Week</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow"/></div></div><div class="nav-item-right resources"><h1 class="resource-card-h">Heading</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/65d92388f28a03b047648011_image%204.png" loading="lazy" alt="" class="wl-101-img nav wlw-img"/><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/64d51ee4c5f24b87c6b29908_Group%201753%20(1).svg" loading="lazy" alt="" class="wlw-img"/><p class="resources-card-p">The annual conference that helps you win more.</p><div id="wlw-link" class="visit-wl-link nav"><a href="https://www.winlossweek.com/" class="wl-link">Win-Loss Week</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow"/></div></div></div><div class="nav-title-company">Company</div><div class="company-nav standard-drop-shadow test"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/637685c3abe61b78906181c1_Rectangle%201376.svg" loading="lazy" alt="" class="image-220"/><div class="nav-item-left-company"><div class="nav-li-arrow-container"><a href="/about-us" data-w-id="72e33c92-90a9-53fe-92f5-8dd4699d42d6" class="company-l-1">About Us </a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow"/></div><div class="nav-li-arrow-container"><a href="/careers" data-w-id="72e33c92-90a9-53fe-92f5-8dd4699d42da" class="company-l-1">Careers</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow"/></div></div><div class="nav-item-right"><h1 class="company-h">Learn More About Who We Are</h1><p class="company-card-p">Explore what it would be like to work at Clozd, and browse our current job openings.</p></div></div></div><div class="nav-right"><a href="/talk-with-us-modal" class="btn-black-4 w-button">Talk With Us</a><a data-w-id="72e33c92-90a9-53fe-92f5-8dd4699d42e5" href="https://app.clozd.com/auth/login" target="_blank" class="login-nav-container w-inline-block"><div class="login-nav">Log In</div><div class="html-embed-2 w-embed"><svg width="14" height="13" viewBox="0 0 14 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill="CurrentColor" d="M1 5.75C0.585786 5.75 0.25 6.08579 0.25 6.5C0.25 6.91421 0.585786 7.25 1 7.25L1 5.75ZM13.5303 7.03033C13.8232 6.73744 13.8232 6.26256 13.5303 5.96967L8.75736 1.1967C8.46447 0.903806 7.98959 0.903806 7.6967 1.1967C7.40381 1.48959 7.40381 1.96447 7.6967 2.25736L11.9393 6.5L7.6967 10.7426C7.40381 11.0355 7.40381 11.5104 7.6967 11.8033C7.98959 12.0962 8.46447 12.0962 8.75736 11.8033L13.5303 7.03033ZM1 7.25L13 7.25L13 5.75L1 5.75L1 7.25Z" fill="#14A6F8"/> </svg></div></a></div></div><div class="new-nav-mobile"><a href="/?r=0" class="w-inline-block"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/65a19f67b74b29a490c495ee_Layer_1%20(4).png" loading="lazy" sizes="(max-width: 479px) 46vw, (max-width: 991px) 110px, 100vw" srcset="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/65a19f67b74b29a490c495ee_Layer_1%20(4)-p-500.png 500w, https://cdn.prod.website-files.com/602c29edc35660e6c913f956/65a19f67b74b29a490c495ee_Layer_1%20(4).png 800w" alt="" class="image-4526"/></a><div class="mobile-hamburger"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362dbf2d915441cb3b314e2_Group%201755.svg" loading="lazy" alt="" class="image-446"/></div></div><div class="mobile-nav-container"><div class="mobile-menu standard-drop-shadow"><div class="mobile-top-half-menu"><div class="mobile-menu-top"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/65a19f67b74b29a490c495ee_Layer_1%20(4).png" loading="lazy" sizes="100vw" srcset="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/65a19f67b74b29a490c495ee_Layer_1%20(4)-p-500.png 500w, https://cdn.prod.website-files.com/602c29edc35660e6c913f956/65a19f67b74b29a490c495ee_Layer_1%20(4).png 800w" alt="" class="image-4526"/><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/637685c3abe61b54436181c2_Group%201756.svg" loading="lazy" alt="" class="mobile-close"/></div><div class="mobile-menu-row1"><div class="mobile-row-top"><h1 class="heading-56">Solutions</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right"/></div><p class="paragraph-53">Win more revenue by understanding deeply why your buyers buy and customers churn.</p></div><div class="mobile-menu-row2"><div class="mobile-row-top"><h1 class="heading-56">Product</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right"/></div><p class="paragraph-53">Clozd's tech and people help you drive strategic change from win-loss insights.</p></div><div class="mobile-menu-row3"><div class="mobile-row-top"><h1 class="heading-56">Resources</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right"/></div></div><div class="mobile-menu-row4"><div class="mobile-row-top"><h1 class="heading-56">Company</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right"/></div></div></div><div class="mobile-btn-holder"><div class="mobile-menu-btn-container"><a href="/talk-with-us" class="btn-black-mobile w-button">Talk With Us</a><div class="mobile-login-container"><a href="https://app.clozd.com/" target="_blank" class="link-12">Log In</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" class="image-288"/></div></div></div></div><div class="mobile-solutions standard-drop-shadow"><div class="mobile-top-half"><div class="mobile-menu-top"><div class="back-arrow-container"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/637685c3abe61b77ee6181c3_Arrow%206%20(1).svg" loading="lazy" alt="" class="image-173"/><div class="text-block-73">Back</div></div><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/637685c3abe61b54436181c2_Group%201756.svg" loading="lazy" alt="" class="mobile-close"/></div><div class="div-block-269"><h1 class="heading-58">Solutions</h1></div><div class="text-block-174">Use Case</div><a href="/win-loss-analysis" class="solutions-link-1-2 w-inline-block"><div class="mobile-row-top"><h1 class="heading-56">Win-Loss Analysis</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right"/></div><p class="paragraph-53">Learn how win-loss with Clozd will increase your win rate.</p></a><a href="/churn-analysis" aria-current="page" class="solutions-link-2-2 w-inline-block w--current"><div class="mobile-row-top"><h1 class="heading-56">Churn Analysis</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right"/></div><p class="paragraph-56">Boost customer retention by partnering with Clozd</p></a><div class="text-block-174">Clozd for ...</div><a href="/persona-sales" class="solutions-link-2-1 w-inline-block"><div class="mobile-row-top"><h1 class="heading-56">Sales Leaders</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right"/></div></a><a href="/persona-product-marketing" class="solutions-link-2-1 w-inline-block"><div class="mobile-row-top"><h1 class="heading-56">Product Marketers</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right"/></div></a><a href="/persona-executives" class="solutions-link-2-1 w-inline-block"><div class="mobile-row-top"><h1 class="heading-56">Executives</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right"/></div></a><a href="/persona-marketing" class="solutions-link-2-1 w-inline-block"><div class="mobile-row-top"><h1 class="heading-56">Marketing Leaders</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right"/></div></a><a href="/persona-sales-ops" class="solutions-link-2-1 w-inline-block"><div class="mobile-row-top"><h1 class="heading-56">Sales Operations</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right"/></div></a><div class="mobile-btn-holder-solutions"><div class="mobile-menu-btn-container"><a href="#" class="btn-black-mobile w-button">Talk With Us</a><div class="mobile-login-container"><a href="https://app.clozd.com/auth/login" target="_blank" class="link-12">Log In</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" class="image-288"/></div></div></div></div></div><div class="mobile-product standard-drop-shadow"><div class="mobile-top-half-prod"><div class="mobile-menu-top"><div class="back-arrow-container"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/637685c3abe61b77ee6181c3_Arrow%206%20(1).svg" loading="lazy" alt="" class="image-173"/><div class="text-block-73">Back</div></div><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/637685c3abe61b54436181c2_Group%201756.svg" loading="lazy" alt="" class="mobile-close"/></div><div class="div-block-269"><h1 class="heading-58">product</h1></div><a href="/clozd-platform" class="solutions-link-1-2 w-inline-block"><div class="mobile-row-top"><h1 class="heading-56">Clozd Platform</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right"/></div><p class="paragraph-61">Learn how we automate win-loss, deliver actionable insights, and help you win more.</p></a><a href="/win-loss-consultants" class="solutions-link-2-2 w-inline-block"><div class="mobile-row-top"><h1 class="heading-56">Our Consultants</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right"/></div><p class="paragraph-61">Passionate win-loss experts to help guide your program.</p></a><div class="product-container"><div class="text-block-2032">Product Features</div><a href="/platform/data-collection" class="product-item w-inline-block"><div class="text-block-2033 mobile-menu">Gather Feedback</div><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/654eacc607a88975825c5f64_Arrow%208.svg" loading="lazy" alt=""/></a><a href="/platform/data-collection" class="product-item w-inline-block"><div class="text-block-2033 mobile-menu">Analyze Data</div><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/654eacc607a88975825c5f64_Arrow%208.svg" loading="lazy" alt=""/></a><a href="/platform/data-collection" class="product-item w-inline-block"><div class="text-block-2033 mobile-menu">Share Insights</div><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/654eacc607a88975825c5f64_Arrow%208.svg" loading="lazy" alt=""/></a></div></div><div class="mobile-btn-holder"><div class="mobile-menu-btn-container"><a href="#" class="btn-black-mobile w-button">Talk With Us</a><div class="mobile-login-container"><a href="https://app.clozd.com/auth/login" target="_blank" class="link-12">Log In</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" class="image-288"/></div></div></div></div><div class="mobile-resources standard-drop-shadow"><div class="mobile-top-half-resources"><div class="mobile-menu-top"><div class="back-arrow-container"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/637685c3abe61b77ee6181c3_Arrow%206%20(1).svg" loading="lazy" alt="" class="image-173"/><div class="text-block-73">Back</div></div><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/637685c3abe61b54436181c2_Group%201756.svg" loading="lazy" alt="" class="mobile-close"/></div><div class="div-block-269"><h1 class="heading-58">Resources</h1></div><a href="/resource-library" class="solutions-link-1-2r w-inline-block"><div class="mobile-row-top"><h1 class="heading-56">Learn Win-Loss: Resources</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right"/></div></a><a href="/customer-stories" class="solutions-link-2-2 r w-inline-block"><div class="mobile-row-top"><h1 class="heading-56">Customer Stories</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right"/></div></a><a href="/resources/definitive-guide-to-win-loss-analysis" class="solutions-link-2-2 r w-inline-block"><div class="mobile-row-top"><h1 class="heading-56">Win-Loss Analysis Guide</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right"/></div></a><a href="/revenue-calculator" class="solutions-link-2-2 r w-inline-block"><div class="mobile-row-top"><h1 class="heading-56">ROI Calculator</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right"/></div></a><a href="https://www.winlossweek.com/" target="_blank" class="solutions-link-2-2 r w-inline-block"><div class="mobile-row-top"><h1 class="heading-56">Win-Loss Week</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right"/></div></a></div><div class="mobile-btn-holder-resources"><div class="mobile-menu-btn-container"><a href="#" class="btn-black-mobile w-button">Talk With Us</a><div class="mobile-login-container"><a href="https://app.clozd.com/auth/login" target="_blank" class="link-12">Log In</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" class="image-288"/></div></div></div></div><div class="mobile-company standard-drop-shadow"><div class="mobile-top-half-company"><div class="mobile-menu-top"><div class="back-arrow-container"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/637685c3abe61b77ee6181c3_Arrow%206%20(1).svg" loading="lazy" alt="" class="image-173"/><div class="text-block-73">Back</div></div><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/637685c3abe61b54436181c2_Group%201756.svg" loading="lazy" alt="" class="mobile-close"/></div><div class="div-block-269"><h1 class="heading-58">company</h1></div><a href="/about-us" class="solutions-link-1-2 r w-inline-block"><div class="mobile-row-top"><h1 class="heading-56">About Us</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right"/></div></a><a href="/careers" class="solutions-link-1-2 r w-inline-block"><div class="mobile-row-top"><h1 class="heading-56">Careers</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right"/></div></a></div><div class="mobile-btn-holder"><div class="mobile-menu-btn-container"><a href="#" class="btn-black-mobile w-button">Talk With Us</a><div class="mobile-login-container"><a href="https://app.clozd.com/auth/login" target="_blank" class="link-12">Log In</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" class="image-288"/></div></div></div></div></div><div class="html-embed-11 w-embed w-script"><script> //initially hide element 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$(".mobile-menu-row1").click(function(){ $(".mobile-solutions").css('display', 'flex'); $(".mobile-menu").hide(); }); $(".mobile-menu-row2").click(function(){ $(".mobile-product").css('display', 'flex'); $(".mobile-menu").hide(); }); $(".mobile-menu-row3").click(function(){ $(".mobile-resources").css('display', 'flex'); $(".mobile-menu").hide(); }); $(".mobile-menu-row4").click(function(){ $(".mobile-company").css('display', 'flex'); $(".mobile-menu").hide(); }); $(".back-arrow-container").click(function(){ $(".mobile-solutions").hide(); $(".mobile-product").hide(); $(".mobile-resources").hide(); $(".mobile-company").hide(); $(".mobile-menu").css('display', 'flex'); }); $(".product-l-5-1").hover(function(){ $(".resource-card-h").html("Explore our resource library"); $(".resource-card-h").show(); $(".wl-101-img").hide(); $(".wlw-img").hide(); $(".visit-wl-link").hide(); $(".resources-card-p").html("Access blog posts, client stories, videos, guides, and more as you learn to conduct effective win-loss analysis."); }); $(".product-l-5-3").hover(function(){ $(".resource-card-h").html("Hear what our clients think about Clozd"); $(".resource-card-h").show(); $(".wl-101-img").hide(); $(".wlw-img").hide(); $(".visit-wl-link").hide(); $(".resources-card-p").html("Find case studies, customer testimonials, and quotes directly from our clients."); }); $(".product-l-5-5").hover(function(){ $(".resource-card-h").html("Clozd win-loss revenue calculator"); $(".resource-card-h").show(); $(".wl-101-img").hide(); $(".wlw-img").hide(); $(".visit-wl-link").hide(); $(".resources-card-p").html("See how much you can increase your revenue through win-loss analysis with Clozd."); }); $(".product-l-5-4").hover(function(){ $(".resource-card-h").html(""); $(".resource-card-h").hide(); $(".wl-101-img").show(); $(".wl-101-img").attr('src', 'https://cdn.prod.website-files.com/602c29edc35660e6c913f956/669592d5e83d75b8121aa1f7_Mask%20group%20-%202024-07-15T152120.261.png'); $(".visit-wl-link").hide(); $(".resources-card-p").html("Everything you need to know to start doing win-loss analysis."); }); $(".product-l-5-4-2").hover(function(){ $(".resource-card-h").html(""); $(".resource-card-h").hide(); $(".wl-101-img").show(); $(".wl-101-img").attr('src', 'https://cdn.prod.website-files.com/602c29edc35660e6c913f956/65d92388f28a03b047648011_image%204.png'); $(".visit-wl-link").show(); $(".resources-card-p").html("The annual conference that helps you win more."); }); }); $(document).ready(function() { // Check if the banner should be hidden based on localStorage var bannerHidden = localStorage.getItem('bannerHidden'); // If the user has previously hidden the banner, hide it on page load if (bannerHidden === 'true') { $(".c-g-banner").hide(); $(".img-peak").show(); } // Add a click event handler for the "x" button $(".banner-x").click(function() { // Hide the banner $(".c-g-banner").hide(); $(".img-peak").show(); // Store the user's decision in localStorage localStorage.setItem('bannerHidden', 'true'); }); }); </script> <style> .standard-drop-shadow { box-shadow: 0px 25px 60px rgb(0 0 0 / 25%); } .mobile-top-half { height: 824px; overflow-y: auto; } .w--current { color: #14A6F8; pointer-events: none; } .resources-card-p { margin: 0 !important; } .swl-c-o { color: #000000 !important; } .text-block-2033.mobile-menu { display: block !important; } .new-logo { transition: 2s; } .new-nav-logo:hover > .new-logo { transform: rotate(360deg); } </style></div><div class="html-embed-29 w-embed w-script"><script type="text/javascript"> // Store UTMs in localStorage var params = window.location.search.substring(1).split('&'); params.forEach(function (param) { var keyValue = param.split('='); var paramName = keyValue[0]; var paramValue = keyValue[1]; // For UTMs, extract the desired value and save it in localStorage if (paramName.startsWith('utm_')) { localStorage.setItem(paramName, decodeURIComponent(paramValue)); // Save the raw value directly as a string } }); // Retrieve and console log UTMs from localStorage function logUTMsFromLocalStorage() { for (var i = 0; i < localStorage.length; i++) { var paramName = localStorage.key(i); var paramValue = localStorage.getItem(paramName); // console.log(paramName + ': ' + paramValue); } } window.onload = function () { logUTMsFromLocalStorage(); }; </script></div></div><section class="churn-refresh-head-copy"><div class="churn-refresh-container"><div class="churn-container-left"><div class="text-patina">Churn analysis with Clozd</div><h1 class="main-heading">Don’t let churn sneak up on you</h1><p class="main-p">You work so hard to acquire new customers—and it’s our goal to help you keep them. Churn analysis with Clozd delivers the insights you need to understand your customers’ pain points, identify at-risk accounts, and boost customer retention.</p><a href="/talk-with-us" class="btn-gradient-wl w-button">Talk with us</a></div><div class="churn-container-right"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6622986a3785c5f6f8b60595_Dashboard%20Existing%20Buisness.png" loading="lazy" sizes="(max-width: 479px) 350px, (max-width: 991px) 278px, 397px" srcset="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6622986a3785c5f6f8b60595_Dashboard%20Existing%20Buisness-p-500.png 500w, https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6622986a3785c5f6f8b60595_Dashboard%20Existing%20Buisness.png 513w" alt="" class="image-453503"/><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6622987cd27387c7d112bd3e_Group%2011595.png" loading="lazy" alt="" class="image-453502"/></div></div></section><section class="churn-icons"><div class="churn-icons-container"><div class="icon-item"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/66229a169059b541b8da63f9_Group%201811%20(4).svg" loading="lazy" alt="" class="image-453505"/><div class="main-text-dark">Increase retention and renewal revenue</div><p class="main-p">Gaining a deep understanding of the reasons your customers leave will help you focus on the best ways to get them to stay.</p></div><div class="icon-item"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/66229ad7297978b85cd54f51_Group%201809%20(5).svg" loading="lazy" alt="" class="image-453505"/><div class="main-text-dark">Identify win-back opportunities</div><p class="main-p">Churn interviews often uncover opportunities to win customers back, and then we help map out ways to recapture that lost revenue.</p></div><div class="icon-item"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/66229ae4e481bb641d79ad5d_Group%201810%20(2).svg" loading="lazy" alt="" class="image-453505"/><div class="main-text-dark">Easily view churn data and trends</div><p class="main-p">Our platform separates new and existing business, making it easy for you to view, analyze, and act on the insights you capture through churn analysis.</p></div></div></section><section class="churn-quote-container"><div class="churn-quote-head"><div class="churn-quote-top"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/66229b97b6c2000030dca5a0_Group%20(5).png" loading="lazy" alt="" class="image-453506"/><div class="text-block-2125">Clozd helps us uncover the root causes behind attrition and identify at-risk clients so that we can <span class="text-span-1137">take action and increase client retention.”</span></div></div><div class="churn-quote-mid"><div><span class="text-span-1138">Brian Stucki |</span> President & COO</div></div><div class="churn-quote-bottom"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/66229c3557c857a3964e0385_Group%201831.svg" loading="lazy" alt="" class="image-453519"/><a href="/customer-stories" class="link-block-46 w-inline-block"><div class="text-block-2126">Read more reviews</div><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/65aab209838aefb89c9a286e_Arrow%206%20(3).png" loading="lazy" alt=""/></a></div></div><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/65ef27a432ba6ef64cefe55f_Vector%20(67).svg" loading="lazy" alt="" class="image-453507"/></section><section class="process-section"><div class="process-container"><div class="process-intro"><div class="text-patina">Churn analysis with Clozd</div><div class="head-text-42">Our process</div><p class="main-p">Customer retention is always on our clients’ minds—and churn analysis with Clozd delivers honest and in-depth customer feedback that helps you identify at-risk accounts and boost retention.</p></div><div class="process-design"><div class="pro-left"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/66229eb38e1f984ff3c40710_Group%2011521.png" loading="lazy" alt="" class="image-453508"/></div><div class="pro-right"><div class="head-text-34">Design a <span class="text-span-1139">custom program</span></div><p class="main-p">Your churn analysis program will be based on the unique needs and goals of your company. Our team will help you refine your strategy, ask the most insightful questions, target the right customers, leverage the most valuable data sources, engage your key stakeholders, and more.</p></div></div><div class="process-design reverse"><div class="pro-right smaller"><div class="head-text-34"><span class="text-span-1140">Connect with your customers</span>—one interview at a time</div><p class="main-p">When it comes to identifying what’s working and what’s not, nobody knows better than your customers. Unbiased and in-depth interviews with your at-risk and churned customers—conducted by trained win-loss experts—help you understand critical details about your customers’ experiences, objectives, and pain points.</p><a href="/talk-with-us" class="link-block-46 process w-inline-block"><div class="text-block-2126">Learn about our process</div><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/65aab209838aefb89c9a286e_Arrow%206%20(3).png" loading="lazy" alt=""/></a></div><div class="pro-left imgs"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/66229fc02c9abe39c20f4933_Mask%20group%20-%202024-04-19T104548.681.png" loading="lazy" alt="" class="image-453509"/><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/66229fd061a2f99e914ea42f_Mask%20group%20-%202024-04-19T104559.346.png" loading="lazy" alt="" class="image-453518"/><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/66229fdb7e6047a3f089571e_Mask%20group%20-%202024-04-19T104615.270.png" loading="lazy" alt="" class="image-453510"/></div></div><div class="process-design bottom"><div class="pro-left"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6622a12099e76a2438502acc_Mask%20Group%20-%202024-04-19T105137.687.png" loading="lazy" alt="" class="image-453512-copy"/><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6622a0e752b80277b3e71f19_Why%20We%20Win%20(5).svg" loading="lazy" alt="" class="image-453513-copy"/><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6622a0f560e8952d1dcfc5a2_Why%20We%20Lose%20(1).png" loading="lazy" alt="" class="image-453511-copy"/></div><div class="pro-right _400"><div class="head-text-34"><span class="text-span-1141">Share insights</span> broadly</div><p class="main-p">Clozd transcribes and tags your interviews to highlight the most important themes and trends, and the Clozd Platform’s dynamic reporting and Slack integrations make it easy to get the right data to the right leaders. Make changes in your business based on honest customer feedback—and then watch retention improve.</p></div></div><div class="process-design v-bottom reverse"><div class="pro-right smallest"><div class="head-text-34"><span class="text-span-1140">Enjoy unrivaled visibility </span>into why your customers stay and leave</div><p class="main-p">Clozd already uncovers the reasons you win and lose new business—and now we’ve made it easier for you to understand why your current customers either renew or churn. The added ability to analyze what you’re hearing from both prospects and existing customers will empower you to better enable your sales and client success teams.</p></div><div class="pro-left imgs"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6622a1d888ba60d8636e918a_Churn%20Stay%20dot%20chart%201.png" loading="lazy" sizes="(max-width: 479px) 300px, (max-width: 767px) 350px, 525px" srcset="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6622a1d888ba60d8636e918a_Churn%20Stay%20dot%20chart%201-p-500.png 500w, https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6622a1d888ba60d8636e918a_Churn%20Stay%20dot%20chart%201.png 525w" alt="" class="image-453515"/><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6622a1b799e76a243850b377_Rectangle%201473%20(1).png" loading="lazy" sizes="(max-width: 479px) 100vw, (max-width: 767px) 350px, 571px" srcset="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6622a1b799e76a243850b377_Rectangle%201473%20(1)-p-500.png 500w, https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6622a1b799e76a243850b377_Rectangle%201473%20(1).png 571w" alt="" class="image-453514-copy"/></div></div></div></section><section class="focus-section"><div class="focus-head"><div class="focus-top"><div class="text-patina">FOCUS ON WINNING</div><div class="head-text-34"><span class="text-span-1142">Eliminate the high cost</span> of customer churn</div><p class="main-p space">The cost of acquiring new customers is 5x higher than the cost of retaining the customers you already have. While continual acquisition efforts allow you to expand your customer base, customer retention allows you to maximize the value of customers you've already captured. There are two primary ways Clozd performs churn analysis:</p></div><div class="focus-bottom"><div class="focus-item-copy"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6622a4367f9afedebfb69d99_Group%2011523.png" loading="lazy" alt="" class="image-453516"/><div class="main-text-dark">Stay interviews</div><p class="main-p">“Stay” interviews with existing clients diagnose the ways you’re meeting (and falling short of) their expectations.</p></div><div class="focus-item-copy"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6622a487e7b776d0eb04bf53_Group%201823.png" loading="lazy" alt="" class="image-453516"/><div class="main-text-dark">Churn interviews</div><p class="main-p">Interviews with churned clients uncover the reasons they decided to leave</p></div></div></div></section><section class="logic-section"><div class="logic-head"><div class="log-top"><div class="log-item xactly active"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6622a5a57ac9605e58453594_Group%2011567%20(1).png" loading="lazy" alt="" class="img-type xactly-icon"/><div class="text-block-2127">Stay Interviews</div><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6622a60f40324eb67508957c_Group%2011562%20(1).png" loading="lazy" alt="" class="logo-xactly"/></div><div class="log-item clearbit"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6622a66c4b52ab164cb18bde_Group%2011568%20(1).png" loading="lazy" alt="" class="img-type clearbit-icon"/><div class="text-block-2127">Churn Interviews</div><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6622a65d0b83a2f801a05a8a_Group%2011561.png" loading="lazy" alt="" class="logo-clearbit"/></div></div><div class="log-middle"><div class="text-patina">Customer Story</div><div class="head-text-34 cs-text">How Xactly uses “stay” interviews to identify and <span class="text-span-1142 span-1">save at-risk accounts</span></div><p class="main-p cs-p">Xactly worked with Clozd to interview former and at-risk customers to better understand why clients were not renewing. The data they acquired helped them …</p></div><div class="log-bottom"><div class="log-bottom-left"><div class="bullet-block"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/654d32bc8e203c10820cae87_Group%201836%20(1).svg" loading="lazy" alt=""/><p class="main-p cs-b-1">Nearly eliminate churn with high-value clients</p></div><div class="bullet-block"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/654d32bc8e203c10820cae87_Group%201836%20(1).svg" loading="lazy" alt=""/><p class="main-p cs-b-2">Increase their confidence by confirming assumptions about why some clients were at risk</p></div><div class="bullet-block"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/654d32bc8e203c10820cae87_Group%201836%20(1).svg" loading="lazy" alt=""/><p class="main-p cs-b-3">Discover opportunities to improve processes and better serve their customers</p></div><div class="bullet-block"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/654d32bc8e203c10820cae87_Group%201836%20(1).svg" loading="lazy" alt=""/><p class="main-p cs-b-4">Build goodwill by showing that they truly care about their customers' success</p></div><a href="https://www.clozd.com/blog/how-xactly-uses-win-loss-data-to-reduce-churn" target="_blank" class="bottomlink w-inline-block"><div class="text-block-2126">Read the full case study</div><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/65aab209838aefb89c9a286e_Arrow%206%20(3).png" loading="lazy" alt=""/></a></div><div class="log-bottom-right"><div class="logo-box-top"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/66229b97b6c2000030dca5a0_Group%20(5).png" loading="lazy" alt="" class="image-453517"/><div class="cs-quote">We thought it would be great to look at our customer base as a whole, and we figured that <span class="span-2">there were probably a number of customers that were at-risk, and maybe we weren’t aware yet.</span> But even if they weren’t at-risk, we thought that we could gain a lot of good, valuable information by talking with these customers.”</div></div><div class="logo-box-bottom"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6737bd24bbbe28d5431c76be_kathy-circle-3.png" loading="lazy" alt="" class="quote-img kathycircle"/><div class="quote-title"><span class="span-3">Kathy Hassett</span> | Vice President of Customer Success at Xactly</div></div></div></div></div></section><section class="benefits-section"><div class="benefits-head"><div class="benefits-left"><div class="text-patina">benefits of clozd</div><div class="head-text-34">The <span class="text-span-1144">org-wide value</span> of churn analysis</div><p class="main-p">Customer retention is an org-wide objective. Clozd provides tools that empower your sales, marketing, CS, product, and other teams to keep a pulse on your customers’ health—so you can take the steps necessary to meet their needs and make sure you’re providing the best experience possible.</p></div><div class="benefits-right"><div class="accord-left mob"><div class="accordion-item-new active accord-sales"><div class="accord-top"><div class="accord-title">Sales</div><div class="html-embed-33 sales-arrow arrow active-arrow w-embed"><svg width="15" height="10" viewBox="0 0 15 10" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M13.5 8L7.5 2L1.5 8" stroke="currentColor" stroke-width="2.5" stroke-linecap="round" stroke-linejoin="round"/> </svg></div></div><div class="accord-bottom active accord-sales-bottom"><p class="accord-text">Get the truth about why your customers renew or leave—and then use that data to boost retention.</p><a href="/persona-sales" class="link-block-34 w-inline-block"><div class="text-block-2035">Sale overview</div><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right "/></a></div></div><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6557ae42eea76b6f47a6e0a7_Line%2019.svg" loading="lazy" alt="line" class="line-img"/><div class="accordion-item-new prod-mar"><div class="accord-top"><div class="accord-title">Product Marketing</div><div class="arrow prod-mar-arrow html-embed-33 w-embed"><svg width="15" height="10" viewBox="0 0 15 10" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M13.5 8L7.5 2L1.5 8" stroke="currentColor" stroke-width="2.5" stroke-linecap="round" stroke-linejoin="round"/> </svg></div></div><div class="accord-bottom prod-mar-bottom"><p class="accord-text">Influence your product roadmap and help your sales team renew more deals.</p><a href="/persona-product-marketing" class="link-block-34 w-inline-block"><div class="text-block-2035">Product marketing overview</div><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right "/></a></div></div><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6557ae42eea76b6f47a6e0a7_Line%2019.svg" loading="lazy" alt="line" class="line-img"/><div class="accordion-item-new exec"><div class="accord-top"><div class="accord-title">Executives</div><div class="arrow exec-arrow html-embed-33 w-embed"><svg width="15" height="10" viewBox="0 0 15 10" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M13.5 8L7.5 2L1.5 8" stroke="currentColor" stroke-width="2.5" stroke-linecap="round" stroke-linejoin="round"/> </svg></div></div><div class="accord-bottom exec-bottom"><p class="accord-text">Align your teams, make strategic decisions, and drive retention.</p><a href="/persona-executives" class="link-block-34 w-inline-block"><div class="text-block-2035">Executives overview</div><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right "/></a></div></div><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6557ae42eea76b6f47a6e0a7_Line%2019.svg" loading="lazy" alt="line" class="line-img"/><div class="accordion-item-new marketing-leaders"><div class="accord-top"><div class="accord-title">Marketing</div><div class="arrow market-leader-arrow html-embed-33 w-embed"><svg width="15" height="10" viewBox="0 0 15 10" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M13.5 8L7.5 2L1.5 8" stroke="currentColor" stroke-width="2.5" stroke-linecap="round" stroke-linejoin="round"/> </svg></div></div><div class="accord-bottom market-leader-bottom"><p class="accord-text">Create optimal strategies that improve retention outcomes for their business.</p><a href="/persona-marketing" class="link-block-34 w-inline-block"><div class="text-block-2035">Marketing overview</div><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right "/></a></div></div><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6557ae42eea76b6f47a6e0a7_Line%2019.svg" loading="lazy" alt="line" class="line-img"/><div class="accordion-item-new sales-ops"><div class="accord-top"><div class="accord-title">Sales Ops</div><div class="arrow sales-ops-arrow html-embed-33 w-embed"><svg width="15" height="10" viewBox="0 0 15 10" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M13.5 8L7.5 2L1.5 8" stroke="currentColor" stroke-width="2.5" stroke-linecap="round" stroke-linejoin="round"/> </svg></div></div><div class="accord-bottom sales-ops-bottom"><p class="accord-text">Drive changes to sales execution and enablement to help you truly connect with your customers.</p><a href="/persona-sales-ops" class="link-block-34 w-inline-block"><div class="text-block-2035">Sale ops overview</div><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right "/></a></div></div></div><div class="html-embed-34 w-embed w-script"><script> var x = 0; $(document).ready(function(){ //Sales Leaders $(".accord-sales").mouseenter(function(){ $(".accord-sales").addClass("active"); $(".accord-sales-bottom").addClass("active"); $(".prod-mar-bottom").removeClass("active"); $(".prod-mar").removeClass("active"); $(".exec").removeClass("active"); $(".exec-bottom").removeClass("active"); $(".marketing-leaders").removeClass("active"); $(".market-leader-bottom").removeClass("active"); $(".marketing-leaders").removeClass("active"); $(".market-leader-bottom").removeClass("active"); $(".sales-ops").removeClass("active"); $(".sales-ops-bottom").removeClass("active"); $(".sales-block").show(); $(".product-marketing-block").fadeOut(); $(".exec-block").fadeOut(); $(".marketing-block").fadeOut(); 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Last chance plug for clozd.</p><a href="#" class="btn-gradient-home-2 w-button">Talk With Us</a></div><div class="started-mid-2"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362ad699321fe6c5829a757_Group.svg" loading="lazy" alt="win loss analysis" class="image-141"/><h1 class="heading-62">Win-loss analysis</h1><p class="paragraph-40">Explore how win-loss analysis can help your business win more.</p><div class="learn-more-container"><a href="#" class="link-15">Learn More</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right"/></div></div><div class="started-mid-2"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af5342239716781d0a40_Group%20(1).svg" loading="lazy" alt="churn analysis " class="image-141"/><h1 class="heading-62">Churn analysis</h1><p class="paragraph-40">Explore how churn analysis can help your business win more.</p><div class="learn-more-container"><a href="#" class="link-15">Learn More</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right"/></div></div></div><div class="started-container-4 new"><div class="started-left-3"><h1 class="heading-66">Ready to <strong>get started?</strong></h1><p class="paragraph-52">Try out Clozd for free to analyze one of your own wins or losses.</p><a href="/talk-with-us" class="btn-gradient-wl w-button">Try Clozd Free</a></div><div class="started-mid-2"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/63a0d847c696c52b8e616cd8_Group%20(4).svg" loading="lazy" alt="" class="image-141"/><h1 class="heading-62">Win-Loss Analysis</h1><p class="paragraph-40">Clozd will help you improve your sales win rate</p><a href="/win-loss-analysis" class="learn-more-container w-inline-block"><div class="wl-learn">Explore How</div><img 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src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f160431a18d2e85_Group%20(7).svg" loading="lazy" alt="quote " class="image-230"/><h1 class="heading-69">Clozd helps us understand, with confidence, why we win and lose deals."</h1></div><div class="review-bottom-2"><div class="review-left"><h1 class="heading-104">Amelie Sutsakhan</h1><h1 class="heading-60 heading-93 heading-94 heading-95 heading-96 heading-97 heading-98-copy name-review-slider heading-99 heading-100 heading-101 slider-name heading-102 quote-1-titlie"> | Senior Product Marketing Manager at LaunchDarkly</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af8f6f9a014c7910e09e_Group%20970.svg" loading="lazy" alt="tableau " class="image-62"/></div><div class="review-right-3"><a data-w-id="6e0bb5fa-101a-5a62-088d-ffb4e512907c" href="https://www.g2.com/products/clozd-clozd/reviews/clozd-review-7806957" target="_blank" class="link-block-11 w-inline-block"><div class="text-block-105">Read Review</div><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="image-229"/><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" class="black-arrow4"/></a></div></div></div><div class="w-slide"><div class="review-top-3"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f160431a18d2e85_Group%20(7).svg" loading="lazy" alt="quote " class="image-230"/><h1 class="heading-69">Every review from Clozd that I read teaches me new ways to improve our sales process.</h1></div><div class="review-bottom-2"><div class="review-left"><h1 class="heading-104">James Erickson</h1><h1 class="heading-60 heading-93 heading-94 heading-95 heading-96 heading-97 heading-98-copy name-review-slider heading-99 heading-100 heading-101 slider-name heading-102 heading-103"> | Head of Market Intelligence at AppFolio</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af8f6f9a014c7910e09e_Group%20970.svg" loading="lazy" alt="tableau " class="image-62"/></div><div class="review-right-3"><a data-w-id="6e0bb5fa-101a-5a62-088d-ffb4e5129091" href="https://www.g2.com/products/clozd-clozd/reviews/clozd-review-7774622" target="_blank" class="link-block-11 w-inline-block"><div class="text-block-105">Read Review</div><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="image-229"/><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" class="black-arrow4"/></a></div></div></div><div class="w-slide"><div class="review-top-3"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f160431a18d2e85_Group%20(7).svg" loading="lazy" alt="quote " class="image-230"/><h1 class="heading-69">Depth of knowledge we could <strong>never achieve on our own</strong><strong>."</strong></h1></div><div class="review-bottom-2"><div class="review-left"><h1 class="heading-104">Gary C. </h1><h1 class="heading-60 heading-93 heading-94 heading-95 heading-96 heading-97 heading-98-copy name-review-slider heading-99 heading-100 heading-101 slider-name heading-102 slider-title-2"> | VP of Product Marketing</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af8f6f9a014c7910e09e_Group%20970.svg" loading="lazy" alt="tableau " class="image-62"/></div><div class="review-right-3"><a data-w-id="6e0bb5fa-101a-5a62-088d-ffb4e51290a7" href="https://www.g2.com/products/clozd-clozd/reviews/clozd-review-4474399" target="_blank" class="link-block-11 w-inline-block"><div class="text-block-105">Read Review</div><img 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data-w-id="ee7b13fa-7fd8-a5cb-ea2f-d8b8015a6c4c" class="footer-link-3">Privacy Policy</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="image-217"/></div><div class="foot-link-arrow"><a href="/privacy/terms-of-use" data-w-id="ee7b13fa-7fd8-a5cb-ea2f-d8b8015a6c50" class="footer-link-3">Terms Of Use</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="image-217"/></div></div><div class="footer-link-container-last"><h1 class="heading-59">Win-loss content</h1><div class="foot-link-arrow"><a href="/resource-library" data-w-id="ee7b13fa-7fd8-a5cb-ea2f-d8b8015a6c63" class="footer-link-3">Learn Win-Loss: Resources</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " 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