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<span class="mobile_menu_bar"></span> </div> </div> </div> </div> </div> </div> </div> </div> </div> </header> <div id="et-main-area"> <div id="main-content"> <article id="post-232660" class="post-232660 page type-page status-publish has-post-thumbnail hentry"> <div class="entry-content"> <div class="et-l et-l--post"> <div class="et_builder_inner_content et_pb_gutters3"><div class="et_pb_section et_pb_section_0 et_section_regular" > <div class="et_pb_row et_pb_row_0"> <div class="et_pb_column et_pb_column_3_5 et_pb_column_0 et_pb_css_mix_blend_mode_passthrough"> <div class="et_pb_module et_pb_text et_pb_text_0 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h1>Coming September 18: Make It Punchy</h1> <p>Get Emma’s step-by-step process for writing clear and compelling B2B messaging for your tech product or company.<span style="font-weight: 400;"></span></p></div> </div><div class="et_pb_button_module_wrapper et_pb_button_0_wrapper et_pb_module "> <a class="et_pb_button et_pb_button_0 et_pb_bg_layout_light" href="https://www.amazon.com/Make-Punchy-Simple-Messaging-Markets/dp/1774584085" data-icon="">Pre-order your copy!</a> </div> </div><div class="et_pb_column et_pb_column_2_5 et_pb_column_1 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_image et_pb_image_0"> <span class="et_pb_image_wrap "><img fetchpriority="high" decoding="async" width="574" height="844" src="https://punchy.co/wp-content/uploads/2024/01/make-it-punchy.png" alt="Emma Stratton" title="make-it-punchy" srcset="https://punchy.co/wp-content/uploads/2024/01/make-it-punchy.png 574w, https://punchy.co/wp-content/uploads/2024/01/make-it-punchy-480x706.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 574px, 100vw" class="wp-image-232751" /></span> </div> </div> </div> </div><div class="et_pb_section et_pb_section_1 et_pb_with_background et_section_regular" > <div class="et_pb_row et_pb_row_1"> <div class="et_pb_column et_pb_column_3_4 et_pb_column_2 et_pb_css_mix_blend_mode_passthrough"> <div class="et_pb_module et_pb_text et_pb_text_1 et_pb_text_align_left et_pb_text_align_center-tablet et_pb_text_align_left-phone et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p style="text-align: center; line-spacing: 30px; line-height: 60px;"><img decoding="async" width="65" src="https://punchy.co/wp-content/uploads/2024/06/left-1.png" />Smart and deeply practical. This book is a gem for anyone looking to up their messaging game.<img decoding="async" width="65" src="https://punchy.co/wp-content/uploads/2024/06/right-1.png" /></p></div> </div><div class="et_pb_module et_pb_text et_pb_text_2 et_pb_text_align_center et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p><span style="color: #000000;">April Dunford, </span><span style="color: #000000;">Author of <em>Obviously Awesome</em> and <em>Sales Pitch</em></span></p></div> </div> </div><div class="et_pb_column et_pb_column_1_4 et_pb_column_3 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_with_border et_pb_module et_pb_image et_pb_image_1"> <span class="et_pb_image_wrap has-box-shadow-overlay"><div class="box-shadow-overlay"></div><img loading="lazy" decoding="async" width="472" height="472" src="https://punchy.co/wp-content/uploads/2024/05/April-Dunford.png" alt="" title="April Dunford" srcset="https://punchy.co/wp-content/uploads/2024/05/April-Dunford.png 472w, https://punchy.co/wp-content/uploads/2024/05/April-Dunford-300x300.png 300w, https://punchy.co/wp-content/uploads/2024/05/April-Dunford-150x150.png 150w" sizes="(max-width: 472px) 100vw, 472px" class="wp-image-233017" /></span> </div> </div> </div> </div><div class="et_pb_section et_pb_section_2 et_pb_with_background et_section_regular" > <div class="et_pb_row et_pb_row_2"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_4 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_text et_pb_text_3 et_pb_text_align_left et_pb_text_align_center-tablet et_pb_text_align_left-phone et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h2>Sell your tech (without getting technical).</h2> <p>B2B technology marketing is confusing buyers with technical jargon and drowning them in meaningless buzzwords that leave them overwhelmed (and not all that interested in buying). When everyone’s using the same tired lingo, how do you cut through the noise and show buyers your value? You get punchy.</p> <p>In <strong>Make It Punchy</strong>, tech messaging expert Emma Stratton shows you how and why you need to leave all the tech talk behind. You’ll learn to use language that resonates on a human level and to show buyers how your technology can solve their problems.</p> <p>This practical guide is full of helpful frameworks and real-world examples that break down the process of B2B messaging step by step. With <strong>Make It Punchy</strong>, you’ll get proven techniques to share a simple, concise story about your tech solution with buyers — and finally stand out from the competition.</p></div> </div> </div> </div> </div><div id="topics" class="et_pb_section et_pb_section_3 et_pb_with_background et_section_regular" > <div class="et_pb_row et_pb_row_3"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_5 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_text et_pb_text_4 et_pb_text_align_center et_pb_text_align_left-tablet et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h2>Your trusty guide to tackle any messaging challenge</h2> <p>Learn how to write punchy messaging that clicks with your target customers.</p></div> </div> </div> </div><div class="et_pb_row et_pb_row_4"> <div class="et_pb_column et_pb_column_1_3 et_pb_column_6 et_pb_css_mix_blend_mode_passthrough"> <div class="et_pb_module et_pb_text et_pb_text_5 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h4><strong><span style="text-decoration; color: #ef5b70;">Part 1</span></strong></h4> <h3><span style="color: #333333;">Strategize</span></h3> <p><span style="color: #333333;">Everyone wants to stand out in the market.</span></p> <p><span style="color: #333333;">But where do you start? And how do you figure out the most important things to focus on?</span></p> <p><span style="color: #333333;">Narrow in on your buyers, understand what really motivates them, and connect them to your product’s unique qualities.</span></p></div> </div> </div><div class="et_pb_column et_pb_column_1_3 et_pb_column_7 et_pb_css_mix_blend_mode_passthrough"> <div class="et_pb_module et_pb_text et_pb_text_6 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h4><strong><span style="color: #ef5b70;">Part 2</span></strong></h4> <h3><span style="color: #333333;">Write</span></h3> <p><span style="color: #333333;">The fun part!</span></p> <p><span style="color: #333333;">Get my most effective formulas, tips, and techniques to conquer the blank page and get a good working draft of your value proposition and benefits (with minimal drama).</span></p> <p><span style="color: #333333;">And master how to revise and edit your writing until it’s as punchy as can be.</span></p></div> </div> </div><div class="et_pb_column et_pb_column_1_3 et_pb_column_8 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_text et_pb_text_7 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h4><strong><span style="color: #ef5b70;">Part 3</span></strong></h4> <h3><span style="color: #000000;">Implement</span></h3> <span style="color: #333333;">There are zillions of messaging documents gathering dust on drives around the world. </span> <span style="color: #333333;">Why? Because without an inclusive approach to messaging development, it’s just words on a page.</span> <span style="color: #333333;">Take your team through the Punchy process to get buy-in, alignment, and (crucially) adoption.</span></div> </div> </div> </div> </div><div class="et_pb_section et_pb_section_4 et_pb_with_background et_section_regular" > <div class="et_pb_row et_pb_row_5"> <div class="et_pb_column et_pb_column_2_5 et_pb_column_9 et_pb_css_mix_blend_mode_passthrough"> <div class="et_pb_module et_pb_image et_pb_image_2"> <span class="et_pb_image_wrap "><img loading="lazy" decoding="async" width="1792" height="2196" src="https://punchy.co/wp-content/uploads/2024/05/Emma_Stratton_Punchy_Transparent_.png" alt="" title="Emma_Stratton_Punchy_Transparent_" srcset="https://punchy.co/wp-content/uploads/2024/05/Emma_Stratton_Punchy_Transparent_.png 1792w, https://punchy.co/wp-content/uploads/2024/05/Emma_Stratton_Punchy_Transparent_-1280x1569.png 1280w, https://punchy.co/wp-content/uploads/2024/05/Emma_Stratton_Punchy_Transparent_-980x1201.png 980w, https://punchy.co/wp-content/uploads/2024/05/Emma_Stratton_Punchy_Transparent_-480x588.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1792px, 100vw" class="wp-image-233020" /></span> </div> </div><div class="et_pb_column et_pb_column_3_5 et_pb_column_10 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_text et_pb_text_8 et_pb_text_align_left et_pb_text_align_center-tablet et_pb_text_align_left-phone et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h2>About the author,<br />Emma Stratton</h2> <p>Emma is a leading expert in messaging and positioning for B2B tech, having guided over 100 of the world’s best and brightest high-growth companies to market-winning strategies.</p> <p>She’s also trained more than 1000 B2B marketers from top tech teams to create clear, simple, human messaging that stands out (and kicks ass).<span style="font-weight: 400;"></span></p></div> </div> </div> </div> </div><div id="topics" class="et_pb_section et_pb_section_5 et_pb_with_background et_section_regular" > <div class="et_pb_row et_pb_row_6"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_11 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_text et_pb_text_9 et_pb_text_align_center et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h2>Get in touch</h2> <p><span>For all your training, consulting, and speaking needs.</span></p></div> </div> </div> </div><div class="et_pb_row et_pb_row_7"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_12 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module dsm_button dsm_button_0 et_pb_bg_layout_light"> <div class="et_pb_module_inner"> <div class="et_pb_button_module_wrappers dsm_button_0_wrapper 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