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id="main-content"> <article id="post-556" class="post-556 page type-page status-publish hentry"> <div class="entry-content"> <div class="et-l et-l--post"> <div class="et_builder_inner_content et_pb_gutters3"><div class="et_pb_section et_pb_section_0 et_pb_with_background et_section_regular" > <div class="et_pb_row et_pb_row_0"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_0 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_text et_pb_text_0 et_pb_text_align_center et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h1>Messaging & positioning insights & exercises</h1></div> </div> </div> </div> </div><div class="et_pb_section et_pb_section_1 et_section_regular" > <div class="et_pb_row et_pb_row_1 et_pb_gutters2"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_1 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_with_border et_pb_module et_pb_blog_0 blog-style-06 et_pb_posts et_pb_bg_layout_light et_pb_text_align_center"> <div class="et_pb_ajax_pagination_container"> <article id="post-232439" class="et_pb_post clearfix et_pb_has_overlay et_pb_blog_item_0_0 post-232439 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-brand-messaging category-messaging-strategy category-product-messaging tag-b2b tag-messaging tag-product-messaging"> <a href="https://punchy.co/5-ways-you-can-refine-b2b-tech-messaging/" class="entry-featured-image-url"><img fetchpriority="high" decoding="async" src="https://punchy.co/wp-content/uploads/2020/07/Quick-Tips-A-branding-lesson-from-the-Fab-5.png" alt="5 ways you can refine B2B tech messaging" class="" width="1080" height="675" srcset="https://punchy.co/wp-content/uploads/2020/07/Quick-Tips-A-branding-lesson-from-the-Fab-5.png 1080w, https://punchy.co/wp-content/uploads/2020/07/Quick-Tips-A-branding-lesson-from-the-Fab-5-480x320.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 1080px, 100vw" /><span class="et_overlay"></span></a> <h2 class="entry-title"> <a href="https://punchy.co/5-ways-you-can-refine-b2b-tech-messaging/">5 ways you can refine B2B tech messaging</a> </h2> <div class="post-content"><div class="post-content-inner et_multi_view_hidden"><p>5 ways you can refine B2B tech messagingIt might sound easy to refine B2B tech messaging, but creating a clear message can be tougher than you think. It’s your company – your baby – and you’re ready to tell everyone everything about it. But to reach busy B2B buyers,...</p> </div></div> </article> <article id="post-232435" class="et_pb_post clearfix et_pb_has_overlay et_pb_blog_item_0_1 post-232435 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-brand-messaging category-exercises category-messaging-strategy category-product-messaging tag-b2b tag-messaging"> <a href="https://punchy.co/3-simple-exercises-to-strengthen-b2b-messaging/" class="entry-featured-image-url"><img loading="lazy" decoding="async" src="https://punchy.co/wp-content/uploads/2020/07/Quick-Tips-Is-the-heart-of-your-story-buried.png" alt="3 simple exercises to strengthen B2B messaging" class="" width="1080" height="675" srcset="https://punchy.co/wp-content/uploads/2020/07/Quick-Tips-Is-the-heart-of-your-story-buried.png 1080w, https://punchy.co/wp-content/uploads/2020/07/Quick-Tips-Is-the-heart-of-your-story-buried-480x320.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 1080px, 100vw" /><span class="et_overlay"></span></a> <h2 class="entry-title"> <a href="https://punchy.co/3-simple-exercises-to-strengthen-b2b-messaging/">3 simple exercises to strengthen B2B messaging</a> </h2> <div class="post-content"><div class="post-content-inner et_multi_view_hidden"><p>3 simple exercises to strengthen B2B messagingWhen you want to strengthen B2B messaging, you might sit your whole team down and start throwing out your best features and benefits. You get them all on the whiteboard and start throwing them on your website and in your...</p> </div></div> </article> <article id="post-232428" class="et_pb_post clearfix et_pb_has_overlay et_pb_blog_item_0_2 post-232428 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-brand-messaging category-messaging-strategy tag-b2b tag-messaging"> <a href="https://punchy.co/5-tips-to-unscramble-your-b2b-tech-messaging/" class="entry-featured-image-url"><img loading="lazy" decoding="async" src="https://punchy.co/wp-content/uploads/2020/07/Quick-Tips-Are-your-prospects-befuddled-1.png" alt="5 tips to unscramble your B2B tech messaging" class="" width="1080" height="675" srcset="https://punchy.co/wp-content/uploads/2020/07/Quick-Tips-Are-your-prospects-befuddled-1.png 1080w, https://punchy.co/wp-content/uploads/2020/07/Quick-Tips-Are-your-prospects-befuddled-1-480x320.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 1080px, 100vw" /><span class="et_overlay"></span></a> <h2 class="entry-title"> <a href="https://punchy.co/5-tips-to-unscramble-your-b2b-tech-messaging/">5 tips to unscramble your B2B tech messaging</a> </h2> <div class="post-content"><div class="post-content-inner et_multi_view_hidden"><p>Blog post title goes hereWhen you know your company better than anyone, it’s hard to explain what you do in a way that truly matters to someone else. It’s called the curse of knowledge – and it totally kills your message. The problem is rampant in B2B tech messaging....</p> </div></div> </article> <article id="post-1058" class="et_pb_post clearfix et_pb_has_overlay et_pb_blog_item_0_3 post-1058 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-brand-messaging category-messaging-strategy tag-b2b tag-messaging"> <a href="https://punchy.co/why-your-company-needs-meaningful-messaging/" class="entry-featured-image-url"><img loading="lazy" decoding="async" src="https://punchy.co/wp-content/uploads/2019/12/Why-your-company-needs-Meaningful-Messaging.png" alt="Why your company needs Meaningful Messaging" class="" width="1080" height="675" srcset="https://punchy.co/wp-content/uploads/2019/12/Why-your-company-needs-Meaningful-Messaging.png 1080w, https://punchy.co/wp-content/uploads/2019/12/Why-your-company-needs-Meaningful-Messaging-480x320.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 1080px, 100vw" /><span class="et_overlay"></span></a> <h2 class="entry-title"> <a href="https://punchy.co/why-your-company-needs-meaningful-messaging/">Why your company needs Meaningful Messaging</a> </h2> <div class="post-content"><div class="post-content-inner et_multi_view_hidden"><p>Why your company needs Meaningful Messaging“How do we differentiate our messaging when everyone in our space says the same thing?” It’s a question that every product marketer has asked at some point. And with good reason. There’s so much competition. So much noise. It...</p> </div></div> </article> <article id="post-229939" class="et_pb_post clearfix et_pb_has_overlay et_pb_blog_item_0_4 post-229939 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-brand-messaging category-messaging-strategy tag-b2b tag-messaging"> <a href="https://punchy.co/the-secret-to-great-messaging-customer-interviews-for-b2b-messaging-strategy/" class="entry-featured-image-url"><img loading="lazy" decoding="async" src="https://punchy.co/wp-content/uploads/2019/12/The-secret-to-great-B2B-messaging-Customer-interviews.png" alt="The secret to great B2B messaging? Customer interviews!" class="" width="1080" height="675" srcset="https://punchy.co/wp-content/uploads/2019/12/The-secret-to-great-B2B-messaging-Customer-interviews.png 1080w, https://punchy.co/wp-content/uploads/2019/12/The-secret-to-great-B2B-messaging-Customer-interviews-480x320.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 1080px, 100vw" /><span class="et_overlay"></span></a> <h2 class="entry-title"> <a href="https://punchy.co/the-secret-to-great-messaging-customer-interviews-for-b2b-messaging-strategy/">The secret to great B2B messaging? Customer interviews!</a> </h2> <div class="post-content"><div class="post-content-inner et_multi_view_hidden"><p>The secret to great B2B messaging? Customer interviews!I recently helped a startup in the HR tech space with their B2B messaging strategy. In our strategy session, the team told me that “ease” was the core value of their product. They had built the platform to be...</p> </div></div> </article> <article id="post-741" class="et_pb_post clearfix et_pb_has_overlay et_pb_blog_item_0_5 post-741 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-brand-messaging category-messaging-strategy tag-b2b tag-messaging"> <a href="https://punchy.co/how-to-write-b2b-messaging-that-connects-with-customers/" class="entry-featured-image-url"><img loading="lazy" decoding="async" src="https://punchy.co/wp-content/uploads/2019/11/Untitled-900-×-657px-4.png" alt="How to write B2B messaging that connects with customers" class="" width="1080" height="675" /><span class="et_overlay"></span></a> <h2 class="entry-title"> <a href="https://punchy.co/how-to-write-b2b-messaging-that-connects-with-customers/">How to write B2B messaging that connects with customers</a> </h2> <div class="post-content"><div class="post-content-inner et_multi_view_hidden"><p>How to write B2B messaging that connects with customersThere are only two types of messaging: the kind that gets read and the kind that gets ignored. There’s really no in-between. 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