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itemscope="itemscope" itemtype="http://schema.org/Blog"><article class="post-4388 post type-post status-publish format-standard category-advertising-2 tag-advertisers tag-brands-2 tag-consumer-behavior tag-data tag-devices tag-experience tag-marketing tag-relationships entry" itemscope="itemscope" itemtype="http://schema.org/BlogPosting"><header class="entry-header"><h2 class="entry-title" itemprop="headline"><a href="https://web.archive.org/web/20150624053037/http://dmnmedia.com/2015/06/multi-channel-turns-multi-generational-marketing-land/" rel="bookmark">Multi-channel turns multi-generational – Marketing Land</a></h2> <p class="entry-meta"><time class="entry-time" itemprop="datePublished" datetime="2015-06-08T15:35:07+00:00">June 8, 2015</time> by <span class="entry-author" itemprop="author" itemscope="itemscope" itemtype="http://schema.org/Person"><a href="https://web.archive.org/web/20150624053037/http://dmnmedia.com/author/anottingham/" class="entry-author-link" itemprop="url" rel="author"><span class="entry-author-name" itemprop="name">anottingham</span></a></span> </p></header><div class="entry-content" itemprop="text"><p><a href="https://web.archive.org/web/20150624053037/http://marketingland.com/multi-channel-turns-multi-generational-2-128216"><img class="alignleft size-medium wp-image-4392" src="https://web.archive.org/web/20150624053037im_/http://dmnmedia.com/wp-content/uploads/2015/06/Screen-Shot-2015-06-08-at-3.42.27-PM-300x245.png" alt="Multi-channel turns multi-generational - Marketing Land" width="300" height="245"/></a>Recent research into consumer behavior across multiple electronic devices—laptops, tablets, and smartphones—promises to upend the conventional wisdom espoused by advertisers and marketing experts. Statistics collected by ComSource reveal that<span class="apple-converted-space"> </span>millennials are not alone in their desire to stay connected everywhere all of the time. In fact, their experience online may actually be less characterized by seamlessness than that of their elders.</p> <p>According to Liane Dietrich, these new realities argue for a shift in focus from traditional demographics to data-collection methods capable of documenting each user’s unique experience. Adopting such an approach can help companies better understand the extent to which they’re doing more than selling products and services. Companies are also cultivating lasting relationships with individuals who conceive of and interact with their brands in entirely new ways.</p> <p><strong>Read more from the source: <a href="https://web.archive.org/web/20150624053037/http://marketingland.com/multi-channel-turns-multi-generational-2-128216" target="_blank">Marketing Land</a></strong></p> <p> </p> <p><br/> <script type="text/javascript">// <![CDATA[ var _kaq = _kaq || []; _kaq.push([2, "556f76863787b267c40004e2", "554248f2d7373d996e0001c6"]); (function(){ var ka = document.createElement('script'); ka.async=true; ka.id="ka_tracker"; ka.src="https://web.archive.org/web/20150624053037/http://analytics.kapost.com/ka.js"; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ka, s); })(); // ]]></script><br/> </p> </div><footer class="entry-footer"><p class="entry-meta"><span class="entry-categories">Filed Under: <a href="https://web.archive.org/web/20150624053037/http://dmnmedia.com/category/advertising-2/" rel="category tag">Advertising</a></span> <span class="entry-tags">Tagged With: <a href="https://web.archive.org/web/20150624053037/http://dmnmedia.com/tag/advertisers/" rel="tag">advertisers</a>, <a href="https://web.archive.org/web/20150624053037/http://dmnmedia.com/tag/brands-2/" rel="tag">brands</a>, <a href="https://web.archive.org/web/20150624053037/http://dmnmedia.com/tag/consumer-behavior/" rel="tag">consumer behavior</a>, <a href="https://web.archive.org/web/20150624053037/http://dmnmedia.com/tag/data/" rel="tag">data</a>, <a href="https://web.archive.org/web/20150624053037/http://dmnmedia.com/tag/devices/" rel="tag">devices</a>, <a href="https://web.archive.org/web/20150624053037/http://dmnmedia.com/tag/experience/" rel="tag">experience</a>, <a href="https://web.archive.org/web/20150624053037/http://dmnmedia.com/tag/marketing/" rel="tag">marketing</a>, <a href="https://web.archive.org/web/20150624053037/http://dmnmedia.com/tag/relationships/" rel="tag">relationships</a></span></p></footer></article><article class="post-4379 post type-post status-publish format-standard category-advertising-2 entry" itemscope="itemscope" itemtype="http://schema.org/BlogPosting"><header class="entry-header"><h2 class="entry-title" itemprop="headline"><a href="https://web.archive.org/web/20150624053037/http://dmnmedia.com/2015/06/use-social-media-humanize-brand-soshable/" rel="bookmark">How to Use Social Media to Humanize Your Brand – Soshable</a></h2> <p class="entry-meta"><time class="entry-time" itemprop="datePublished" datetime="2015-06-03T16:53:58+00:00">June 3, 2015</time> by <span class="entry-author" itemprop="author" itemscope="itemscope" itemtype="http://schema.org/Person"><a href="https://web.archive.org/web/20150624053037/http://dmnmedia.com/author/anottingham/" class="entry-author-link" itemprop="url" rel="author"><span class="entry-author-name" itemprop="name">anottingham</span></a></span> </p></header><div class="entry-content" itemprop="text"><p><a href="https://web.archive.org/web/20150624053037/http://soshable.com/how-to-use-social-media-to-humanize-your-brand/"><img class="alignleft size-medium wp-image-4381" src="https://web.archive.org/web/20150624053037im_/http://dmnmedia.com/wp-content/uploads/2015/06/Screen-Shot-2015-06-03-at-4.55.29-PM-300x290.png" alt="How to use social media to humanize your brand" width="300" height="290"/></a>Now that you’ve built a brand using slick marketing collateral and some deft Web design, it’s time to make it personal.</p> <p>To truly engage your client base, your customers need to see the human side of your brand. You’ll need to make friends with them online. But how?</p> <p>One way is to create a trusted space for collaboration. Introduce your customers to the people behind your business by featuring your employees. Share stories about your brand and insights about the company.</p> <p>Another key involves using your expertise to educate your audience. Position your brand as a credible and trusted authority in your industry. Share outside content when appropriate to broaden your reach.</p> <p>Also, make sure your website is consistently secure, quick and highly functional so that the customer’s experience is seamless and positive from beginning to end.</p> <p><strong>Read more from the source: <a href="https://web.archive.org/web/20150624053037/http://soshable.com/how-to-use-social-media-to-humanize-your-brand/" target="_blank">Soshable</a></strong></p> <p> </p> <p> </p> <p><br/> <script type="text/javascript">// <![CDATA[ var _kaq = _kaq || []; _kaq.push([2, "555d0b406de1af181c00011c", "554248f2d7373d996e0001c6"]); (function(){ var ka = document.createElement('script'); ka.async=true; ka.id="ka_tracker"; ka.src="https://web.archive.org/web/20150624053037/http://analytics.kapost.com/ka.js"; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ka, s); })(); // ]]></script><br/> </p> </div><footer class="entry-footer"><p class="entry-meta"><span class="entry-categories">Filed Under: <a href="https://web.archive.org/web/20150624053037/http://dmnmedia.com/category/advertising-2/" rel="category tag">Advertising</a></span> </p></footer></article><article class="post-4373 post type-post status-publish format-standard category-advertising-2 tag-audience tag-content tag-content-marketing tag-google tag-marketing tag-seo entry" itemscope="itemscope" itemtype="http://schema.org/BlogPosting"><header class="entry-header"><h2 class="entry-title" itemprop="headline"><a href="https://web.archive.org/web/20150624053037/http://dmnmedia.com/2015/05/whiteboard-friday-how-googles-evolution-is-forcing-marketers-to-invest-in-loyal-audiences-moz/" rel="bookmark">Whiteboard Friday: How Google’s evolution is forcing marketers to invest in loyal audiences – Moz</a></h2> <p class="entry-meta"><time class="entry-time" itemprop="datePublished" datetime="2015-05-20T08:45:03+00:00">May 20, 2015</time> by <span class="entry-author" itemprop="author" itemscope="itemscope" itemtype="http://schema.org/Person"><a href="https://web.archive.org/web/20150624053037/http://dmnmedia.com/author/anottingham/" class="entry-author-link" itemprop="url" rel="author"><span class="entry-author-name" itemprop="name">anottingham</span></a></span> </p></header><div class="entry-content" itemprop="text"><p><a href="https://web.archive.org/web/20150624053037/http://moz.com/blog/how-google-s-evolution-is-forcing-marketers-to-invest-in-loyal-audiences-whiteboard-friday-32200" target="_blank"><img class="alignleft size-medium wp-image-4374" src="https://web.archive.org/web/20150624053037im_/http://dmnmedia.com/wp-content/uploads/2015/05/Screen-Shot-2015-05-01-at-2.37.38-PM-300x191.png" alt="How Google's Evolution is Forcing Marketers to Invest in Loyal Audiences - Whiteboard Friday" width="300" height="191"/></a>Given Google’s recent changes to search engine results pages and its mobile rankings factors, Moz Co-Founder and CEO Rand Fishkin argues that investing in strategies to build a loyal audience now takes precedence over SEO.</p> <p>But how do you build a loyal audience? Among the strategies Fishkin recommends are consistently delivering valuable niche content, reaching your audience on the networks they’re already using and crafting content that is unique and memorable. If you can get this right (or at least pivot in this direction), you can use SEO to help amplify your audience’s impact in an effort to perform better in search.</p> <p><strong>Read more from the source: <a href="https://web.archive.org/web/20150624053037/http://moz.com/blog/how-google-s-evolution-is-forcing-marketers-to-invest-in-loyal-audiences-whiteboard-friday-32200">Moz</a></strong></p> </div><footer class="entry-footer"><p class="entry-meta"><span class="entry-categories">Filed Under: <a href="https://web.archive.org/web/20150624053037/http://dmnmedia.com/category/advertising-2/" rel="category tag">Advertising</a></span> <span class="entry-tags">Tagged With: <a href="https://web.archive.org/web/20150624053037/http://dmnmedia.com/tag/audience/" rel="tag">audience</a>, <a href="https://web.archive.org/web/20150624053037/http://dmnmedia.com/tag/content/" rel="tag">content</a>, <a href="https://web.archive.org/web/20150624053037/http://dmnmedia.com/tag/content-marketing/" rel="tag">content marketing</a>, <a href="https://web.archive.org/web/20150624053037/http://dmnmedia.com/tag/google/" rel="tag">google</a>, <a href="https://web.archive.org/web/20150624053037/http://dmnmedia.com/tag/marketing/" rel="tag">marketing</a>, <a href="https://web.archive.org/web/20150624053037/http://dmnmedia.com/tag/seo/" rel="tag">seo</a></span></p></footer></article><article class="post-4371 post type-post status-publish format-standard category-advertising-2 tag-digital tag-metrics tag-online-advertising tag-viewability entry" itemscope="itemscope" itemtype="http://schema.org/BlogPosting"><header class="entry-header"><h2 class="entry-title" itemprop="headline"><a href="https://web.archive.org/web/20150624053037/http://dmnmedia.com/2015/05/debunking-viewabilitys-big-myths-digiday/" rel="bookmark">Debunking viewability’s big myths – Digiday</a></h2> <p class="entry-meta"><time class="entry-time" itemprop="datePublished" datetime="2015-05-13T14:30:25+00:00">May 13, 2015</time> by <span class="entry-author" itemprop="author" itemscope="itemscope" itemtype="http://schema.org/Person"><a href="https://web.archive.org/web/20150624053037/http://dmnmedia.com/author/anottingham/" class="entry-author-link" itemprop="url" rel="author"><span class="entry-author-name" itemprop="name">anottingham</span></a></span> </p></header><div class="entry-content" itemprop="text"><p> </p> <p><img class="alignleft size-full wp-image-4372" src="https://web.archive.org/web/20150624053037im_/http://dmnmedia.com/wp-content/uploads/2015/05/Screen-Shot-2015-05-01-at-2.29.18-PM-e1430508594875.png" alt="Screen Shot 2015-05-01 at 2.29.18 PM" width="200" height="135"/>Over the past few years, publishers have increasingly traded online ad space based on viewability, a metric that “<a href="https://web.archive.org/web/20150624053037/http://www.google.com/url?q=http%3A%2F%2Fdigiday.com%2Fplatforms%2Fwtf-viewability%2F&sa=D&sntz=1&usg=AFQjCNHCzL9n6T_UfcJoWU2_pBKiWIlr1w" target="_blank">aims to track only impressions that can actually be seen by users.</a>” But with its advent has come a slew of myths and misconceptions that have made it difficult to price and measure the success of online ad campaigns.</p> <p>While it’s publishers’ responsibility to fix the measurement problem, as Digiday’s Ricardo Bilton notes, it’s up to advertisers to understand the realities of the difficult-to-measure digital marketplace.</p> <p><strong>Read more from the source: <a href="https://web.archive.org/web/20150624053037/http://www.google.com/url?q=http%3A%2F%2Fdigiday.com%2Fpublishers%2Fdebunking-viewabilitys-big-myths%2F&sa=D&sntz=1&usg=AFQjCNGzYAPzHPEbV3YJhSWD1BIoKv9sLw" target="_blank">Digiday</a></strong></p> </div><footer class="entry-footer"><p class="entry-meta"><span class="entry-categories">Filed Under: <a href="https://web.archive.org/web/20150624053037/http://dmnmedia.com/category/advertising-2/" rel="category tag">Advertising</a></span> <span class="entry-tags">Tagged With: <a href="https://web.archive.org/web/20150624053037/http://dmnmedia.com/tag/digital/" rel="tag">digital</a>, <a href="https://web.archive.org/web/20150624053037/http://dmnmedia.com/tag/metrics/" rel="tag">metrics</a>, <a href="https://web.archive.org/web/20150624053037/http://dmnmedia.com/tag/online-advertising/" rel="tag">online advertising</a>, <a href="https://web.archive.org/web/20150624053037/http://dmnmedia.com/tag/viewability/" rel="tag">viewability</a></span></p></footer></article><article class="post-4368 post type-post status-publish format-standard category-advertising-2 tag-mobile tag-mobile-advertising tag-youtube entry" itemscope="itemscope" itemtype="http://schema.org/BlogPosting"><header class="entry-header"><h2 class="entry-title" itemprop="headline"><a href="https://web.archive.org/web/20150624053037/http://dmnmedia.com/2015/05/youtube-users-are-more-likely-to-view-ads-on-mobile/" rel="bookmark">YouTube: Users are more likely to view ads on mobile – Fast Company</a></h2> <p class="entry-meta"><time class="entry-time" itemprop="datePublished" datetime="2015-05-04T14:20:42+00:00">May 4, 2015</time> by <span class="entry-author" itemprop="author" itemscope="itemscope" itemtype="http://schema.org/Person"><a href="https://web.archive.org/web/20150624053037/http://dmnmedia.com/author/anottingham/" class="entry-author-link" itemprop="url" rel="author"><span class="entry-author-name" itemprop="name">anottingham</span></a></span> </p></header><div class="entry-content" itemprop="text"><p> </p> <p><img class="alignleft size-full wp-image-4370" src="https://web.archive.org/web/20150624053037im_/http://dmnmedia.com/wp-content/uploads/2015/05/Screen-Shot-2015-05-01-at-2.18.14-PM-e1430507954162.png" alt="Screen Shot 2015-05-01 at 2.18.14 PM" width="200" height="119"/>According to YouTube, you’re more likely to watch and share its online video ads on smartphones than you are on a PC. This data, combined with the fact that U.S. adults spend an average of 2 hours 51 minutes per day on mobile devices versus 2 hours 12 minutes per day on a laptop or PC*, underscores the importance of incorporating mobile advertising into your marketing mix.</p> <p>Additionally, given that online video advertising is in its early stages as a medium, brands are in a unique position to, as Zefr co-founder Rich Raddon says, “create compelling value,” with creative that embraces the unique ways viewers interact with the medium.</p> <p><strong>Learn more at <a href="https://web.archive.org/web/20150624053037/http://www.fastcompany.com/3045358/fast-feed/youtube-users-are-more-likely-to-view-ads-on-mobile?partner=rss" target="_blank">Fast Company</a></strong>.</p> <p><strong>*Source: eMarketer 2013</strong></p> </div><footer class="entry-footer"><p class="entry-meta"><span class="entry-categories">Filed Under: <a href="https://web.archive.org/web/20150624053037/http://dmnmedia.com/category/advertising-2/" rel="category tag">Advertising</a></span> <span class="entry-tags">Tagged With: <a href="https://web.archive.org/web/20150624053037/http://dmnmedia.com/tag/mobile/" rel="tag">mobile</a>, <a href="https://web.archive.org/web/20150624053037/http://dmnmedia.com/tag/mobile-advertising/" rel="tag">mobile advertising</a>, <a href="https://web.archive.org/web/20150624053037/http://dmnmedia.com/tag/youtube/" rel="tag">Youtube</a></span></p></footer></article><article class="post-4365 post type-post status-publish format-standard category-advertising-2 tag-customer-reviews tag-online-reputation tag-reputation tag-reputation-management tag-reputation-repair tag-reviews entry" itemscope="itemscope" itemtype="http://schema.org/BlogPosting"><header class="entry-header"><h2 class="entry-title" itemprop="headline"><a href="https://web.archive.org/web/20150624053037/http://dmnmedia.com/2015/04/the-importance-of-online-reputation-management/" rel="bookmark">Why online reputation management is vital to your business</a></h2> <p class="entry-meta"><time class="entry-time" itemprop="datePublished" datetime="2015-04-30T10:24:38+00:00">April 30, 2015</time> by <span class="entry-author" itemprop="author" itemscope="itemscope" itemtype="http://schema.org/Person"><a href="https://web.archive.org/web/20150624053037/http://dmnmedia.com/author/anottingham/" class="entry-author-link" itemprop="url" rel="author"><span class="entry-author-name" itemprop="name">anottingham</span></a></span> </p></header><div class="entry-content" itemprop="text"><p> </p> <p><img class="alignleft size-medium wp-image-4366" src="https://web.archive.org/web/20150624053037im_/http://dmnmedia.com/wp-content/uploads/2015/04/36561072_ml-300x300.jpg" alt="Reputation management" width="300" height="300"/>At least 85 percent of consumers research businesses online before making buying decisions. This means online reputation management—tactics used to control perception on the Internet—is absolutely vital to your business.</p> <p>Consumers research (and contribute to) not only official review sites such as Yelp, Angie’s List, Google Reviews, Better Business Bureau, Trustpilot and Consumer Reports, but also to social networking sites such as Facebook and Twitter. Year over year, these sites continue gaining traction—and flooding the Internet with content.</p> <p>This increased dependence on online reviews is bound to affect the bottom line, highlighting the need for businesses to blanket the Web with content that sends a positive message about their brand.</p> <p>Here are a few ways online reputation management can help you maintain credibility and increase your ROI:</p> <p><strong>Protect your brand.</strong><span class="apple-converted-space"> </span>The right strategies can lead potential customers to content that emphasizes your strengths and minimizes your weaknesses. Updated content can push negative reviews down and off the first page of search engine results, helping to provide a buffer.</p> <p><strong>Improve rankings in search.</strong><span class="apple-converted-space"> </span>Competitors with stellar reviews, higher traffic and bigger advertising budgets may naturally yield better search results than your business; however, with the right techniques, you can come up in search rankings and compete with the best of them.</p> <p><strong>Build and improve customer relationships.</strong><span class="apple-converted-space"> </span>Social media makes interacting with customers quick and simple. Leveraging your online networks can help foster productive conversations with current and potential customers.</p> <p><strong>Drive sales.</strong><span class="apple-converted-space"> I</span>ncorporating promotions, offers and new product announcements to your online marketing mix can lead followers to your site in an effort to boost online sales and drive conversion.</p> <p>Full-service content marketing agencies such as Dallas-based <a title="Speakeasy" href="https://web.archive.org/web/20150624053037/https://twitter.com/yourspeakeasy" target="_blank">Speakeasy</a> specialize in reputation management and in disseminating content that’s going to give your brand the online presence it deserves. Click <a href="https://web.archive.org/web/20150624053037/http://www.yourspeakeasy.com/about/what-we-do-speakeasy/reputation-management-repair/" target="_blank">here</a> to learn how specific online tactics can help your business.</p> <p><br/> <script type="text/javascript">// <![CDATA[ var _kaq = _kaq || []; _kaq.push([2, "5512d54df9b8c0dcc1000138", "554248f2d7373d996e0001c6"]); (function(){ var ka = document.createElement('script'); ka.async=true; ka.id="ka_tracker"; ka.src="https://web.archive.org/web/20150624053037/http://analytics.kapost.com/ka.js"; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ka, s); })(); // ]]></script><br/> </p> </div><footer class="entry-footer"><p class="entry-meta"><span class="entry-categories">Filed Under: <a href="https://web.archive.org/web/20150624053037/http://dmnmedia.com/category/advertising-2/" rel="category tag">Advertising</a></span> <span class="entry-tags">Tagged With: <a href="https://web.archive.org/web/20150624053037/http://dmnmedia.com/tag/customer-reviews/" rel="tag">customer reviews</a>, <a href="https://web.archive.org/web/20150624053037/http://dmnmedia.com/tag/online-reputation/" rel="tag">online reputation</a>, <a href="https://web.archive.org/web/20150624053037/http://dmnmedia.com/tag/reputation/" rel="tag">reputation</a>, <a href="https://web.archive.org/web/20150624053037/http://dmnmedia.com/tag/reputation-management/" rel="tag">reputation management</a>, <a href="https://web.archive.org/web/20150624053037/http://dmnmedia.com/tag/reputation-repair/" rel="tag">reputation repair</a>, <a href="https://web.archive.org/web/20150624053037/http://dmnmedia.com/tag/reviews/" rel="tag">reviews</a></span></p></footer></article><article class="post-4335 post type-post status-publish format-standard category-advertising-2 tag-live-broadcasting tag-live-social-media tag-meerkat tag-mobile tag-periscope entry" itemscope="itemscope" itemtype="http://schema.org/BlogPosting"><header class="entry-header"><h2 class="entry-title" itemprop="headline"><a href="https://web.archive.org/web/20150624053037/http://dmnmedia.com/2015/03/live-broadcasting-could-be-the-next-wave-in-mobile-apps/" rel="bookmark">Live broadcasting could be the next wave in mobile apps – BIA Kelsey</a></h2> <p class="entry-meta"><time class="entry-time" itemprop="datePublished" datetime="2015-03-31T16:48:56+00:00">March 31, 2015</time> by <span class="entry-author" itemprop="author" itemscope="itemscope" itemtype="http://schema.org/Person"><a href="https://web.archive.org/web/20150624053037/http://dmnmedia.com/author/anottingham/" class="entry-author-link" itemprop="url" rel="author"><span class="entry-author-name" itemprop="name">anottingham</span></a></span> </p></header><div class="entry-content" itemprop="text"><p class="ri-bubble"><strong>We’re now at a point in mobile’s evolution when live multimedia social sharing makes sense.</strong></p> <p><a href="https://web.archive.org/web/20150624053037/http://blog.biakelsey.com/index.php/2015/03/16/meerkat-periscope-and-live-broadcasting-watch-closely/"><img class="alignleft size-medium wp-image-4336" src="https://web.archive.org/web/20150624053037im_/http://dmnmedia.com/wp-content/uploads/2015/03/Screen-Shot-2015-03-31-at-4.08.15-PM-300x219.png" alt="Meerkat, Periscope and Live Broadcasting: Watch Closely" width="300" height="219"/></a>If you haven’t heard about Meerkat and Periscope, you will soon. These apps give people the ability to share live video broadcasts on social streams, and represent a nascent industry that has the potential to change the way brands reach and engage with audiences.</p> <p>Read more from the source: <a title="BIA Kelsey" href="https://web.archive.org/web/20150624053037/http://blog.biakelsey.com/index.php/2015/03/16/meerkat-periscope-and-live-broadcasting-watch-closely/" target="_blank">BIA Kelsey</a></p> <p> </p> </div><footer class="entry-footer"><p class="entry-meta"><span class="entry-categories">Filed Under: <a href="https://web.archive.org/web/20150624053037/http://dmnmedia.com/category/advertising-2/" rel="category tag">Advertising</a></span> <span class="entry-tags">Tagged With: <a href="https://web.archive.org/web/20150624053037/http://dmnmedia.com/tag/live-broadcasting/" rel="tag">live broadcasting</a>, <a href="https://web.archive.org/web/20150624053037/http://dmnmedia.com/tag/live-social-media/" rel="tag">live social media</a>, <a href="https://web.archive.org/web/20150624053037/http://dmnmedia.com/tag/meerkat/" rel="tag">meerkat</a>, <a href="https://web.archive.org/web/20150624053037/http://dmnmedia.com/tag/mobile/" rel="tag">mobile</a>, <a href="https://web.archive.org/web/20150624053037/http://dmnmedia.com/tag/periscope/" rel="tag">periscope</a></span></p></footer></article><article class="post-4337 post type-post status-publish format-standard category-advertising-2 tag-advertising tag-data tag-hispanic-americans tag-media tag-media-consumption tag-trends entry" itemscope="itemscope" itemtype="http://schema.org/BlogPosting"><header class="entry-header"><h2 class="entry-title" itemprop="headline"><a href="https://web.archive.org/web/20150624053037/http://dmnmedia.com/2015/03/trends-in-hispanic-media-consumption/" rel="bookmark">Trends in Hispanic media consumption – Digiday</a></h2> <p class="entry-meta"><time class="entry-time" itemprop="datePublished" datetime="2015-03-31T16:48:24+00:00">March 31, 2015</time> by <span class="entry-author" itemprop="author" itemscope="itemscope" itemtype="http://schema.org/Person"><a href="https://web.archive.org/web/20150624053037/http://dmnmedia.com/author/anottingham/" class="entry-author-link" itemprop="url" rel="author"><span class="entry-author-name" itemprop="name">anottingham</span></a></span> </p></header><div class="entry-content" itemprop="text"><p class="ri-bubble"><strong>Hispanic Americans’ increasing spending power and cultural impact will shape brands’ marketing strategies.</strong></p> <p><a href="https://web.archive.org/web/20150624053037/http://digiday.com/brands/hispanic-media-consumption-5-charts/"><img class="alignleft size-medium wp-image-4338" src="https://web.archive.org/web/20150624053037im_/http://dmnmedia.com/wp-content/uploads/2015/03/Screen-Shot-2015-03-31-at-4.27.39-PM-300x171.png" alt="Hispanic media consumption, in 5 charts" width="300" height="171"/></a>The Hispanic community’s $1.3 trillion annual purchasing power, according to the Selig Center for Economic Growth’s 2014 data, combines favorably with Hispanics’ positive attitude toward advertising across all channels and devices.</p> <p>Read more from the source: <a title="Hispanic media consumption, in 5 charts" href="https://web.archive.org/web/20150624053037/http://digiday.com/brands/hispanic-media-consumption-5-charts/" target="_blank">Digiday</a></p> <p> </p> </div><footer class="entry-footer"><p class="entry-meta"><span class="entry-categories">Filed Under: <a href="https://web.archive.org/web/20150624053037/http://dmnmedia.com/category/advertising-2/" rel="category tag">Advertising</a></span> <span class="entry-tags">Tagged With: <a href="https://web.archive.org/web/20150624053037/http://dmnmedia.com/tag/advertising/" rel="tag">advertising</a>, <a href="https://web.archive.org/web/20150624053037/http://dmnmedia.com/tag/data/" rel="tag">data</a>, <a href="https://web.archive.org/web/20150624053037/http://dmnmedia.com/tag/hispanic-americans/" rel="tag">Hispanic Americans</a>, <a href="https://web.archive.org/web/20150624053037/http://dmnmedia.com/tag/media/" rel="tag">media</a>, <a href="https://web.archive.org/web/20150624053037/http://dmnmedia.com/tag/media-consumption/" rel="tag">media consumption</a>, <a href="https://web.archive.org/web/20150624053037/http://dmnmedia.com/tag/trends/" rel="tag">trends</a></span></p></footer></article><article class="post-4333 post type-post status-publish format-standard category-advertising-2 tag-content tag-engagement tag-reach tag-social-media entry" itemscope="itemscope" itemtype="http://schema.org/BlogPosting"><header class="entry-header"><h2 class="entry-title" itemprop="headline"><a href="https://web.archive.org/web/20150624053037/http://dmnmedia.com/2015/03/what-people-like-to-share-on-social-media/" rel="bookmark">What people like to share on social media – Social Media Examiner</a></h2> <p class="entry-meta"><time class="entry-time" itemprop="datePublished" datetime="2015-03-31T16:03:49+00:00">March 31, 2015</time> by <span class="entry-author" itemprop="author" itemscope="itemscope" itemtype="http://schema.org/Person"><a href="https://web.archive.org/web/20150624053037/http://dmnmedia.com/author/anottingham/" class="entry-author-link" itemprop="url" rel="author"><span class="entry-author-name" itemprop="name">anottingham</span></a></span> </p></header><div class="entry-content" itemprop="text"><p class="ri-bubble">Where, what and when you post can make a huge difference in terms of your content’s engagement and reach.</p> <p><a href="https://web.archive.org/web/20150624053037/http://www.socialmediaexaminer.com/social-sharing-habits-new-research/"><img class="alignleft wp-image-4334 size-medium" src="https://web.archive.org/web/20150624053037im_/http://dmnmedia.com/wp-content/uploads/2015/03/Screen-Shot-2015-03-31-at-3.51.48-PM-e1427835261475-300x182.png" alt="Social Sharing Habits: New Research Reveals What People Like to Share" width="300" height="182"/></a>As the quantity of content shared on social media channels has increased through the years, researchers have found that readers’ engagement with content has decreased due to the limited number of readers available to consume it. Bearing this in mind, marketers can leverage data-driven insights to develop and deliver quality content on the right networks at the right time.</p> <p>Read more from the source: <a title="Social Sharing Habits: New Research Reveals What People Like to Share" href="https://web.archive.org/web/20150624053037/http://bit.ly/1y1kYxehttp://www.google.com/url?q=http%3A%2F%2Fbit.ly%2F1y1kYxe&sa=D&sntz=1&usg=AFQjCNHdr-2KBldPYmqZaeuT5gNa9g_kKg" target="_blank">Social Media Examiner</a></p> </div><footer class="entry-footer"><p class="entry-meta"><span class="entry-categories">Filed Under: <a href="https://web.archive.org/web/20150624053037/http://dmnmedia.com/category/advertising-2/" rel="category tag">Advertising</a></span> <span class="entry-tags">Tagged With: <a href="https://web.archive.org/web/20150624053037/http://dmnmedia.com/tag/content/" rel="tag">content</a>, <a href="https://web.archive.org/web/20150624053037/http://dmnmedia.com/tag/engagement/" rel="tag">engagement</a>, <a href="https://web.archive.org/web/20150624053037/http://dmnmedia.com/tag/reach/" rel="tag">reach</a>, <a href="https://web.archive.org/web/20150624053037/http://dmnmedia.com/tag/social-media/" rel="tag">social media</a></span></p></footer></article><article class="post-4306 post type-post status-publish format-standard category-advertising-2 tag-instagram tag-stats tag-twitter entry" itemscope="itemscope" itemtype="http://schema.org/BlogPosting"><header class="entry-header"><h2 class="entry-title" itemprop="headline"><a href="https://web.archive.org/web/20150624053037/http://dmnmedia.com/2015/03/instagram-is-now-more-popular-than-twitter-in-u-s/" rel="bookmark">Instagram is now more popular than Twitter in U.S. – Entrepreneur</a></h2> <p class="entry-meta"><time class="entry-time" itemprop="datePublished" datetime="2015-03-23T07:00:27+00:00">March 23, 2015</time> by <span class="entry-author" itemprop="author" itemscope="itemscope" itemtype="http://schema.org/Person"><a href="https://web.archive.org/web/20150624053037/http://dmnmedia.com/author/anottingham/" class="entry-author-link" itemprop="url" rel="author"><span class="entry-author-name" itemprop="name">anottingham</span></a></span> </p></header><div class="entry-content" itemprop="text"><p class="ri-bubble">In less than five years, Instagram has overtaken Twitter in the United States in key demographics.</p> <p><a href="https://web.archive.org/web/20150624053037/http://www.entrepreneur.com/article/242659"><img class="alignleft size-medium wp-image-4307" src="https://web.archive.org/web/20150624053037im_/http://dmnmedia.com/wp-content/uploads/2015/02/march-blogs-dmnmedia-instagram-stats-300x151.png" alt="instagram stats" width="300" height="151"/></a><br/> Instagram has overtaken Twitter in popularity, and its engagement stats are even blowing its parent company—Facebook—out of the water. Also, thanks to its mobile nature, it has a huge teen following that’s expanding to millennials. With these key areas of growth, you can expect marketers to flock to the network in the coming year.</p> <p>Find out more from the source: <a href="https://web.archive.org/web/20150624053037/http://www.entrepreneur.com/article/242659">Entrepreneur</a></p> </div><footer class="entry-footer"><p class="entry-meta"><span class="entry-categories">Filed Under: <a href="https://web.archive.org/web/20150624053037/http://dmnmedia.com/category/advertising-2/" rel="category tag">Advertising</a></span> <span class="entry-tags">Tagged With: <a href="https://web.archive.org/web/20150624053037/http://dmnmedia.com/tag/instagram/" rel="tag">instagram</a>, <a href="https://web.archive.org/web/20150624053037/http://dmnmedia.com/tag/stats/" rel="tag">stats</a>, <a href="https://web.archive.org/web/20150624053037/http://dmnmedia.com/tag/twitter/" rel="tag">Twitter</a></span></p></footer></article><div class="archive-pagination pagination"><ul><li class="active"><a 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