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itemprop="blogPost"><header class="entry-header"><h2 class="entry-title" itemprop="headline"><a href="https://web.archive.org/web/20150910071316/http://dmnmedia.com/2015/07/importance-online-strategies-offline-conversion/" rel="bookmark">The importance of online strategies to offline conversion</a></h2> <p class="entry-meta"><time class="entry-time" itemprop="datePublished" datetime="2015-07-23T11:33:54+00:00">July 23, 2015</time> by <span class="entry-author" itemprop="author" itemscope="itemscope" itemtype="http://schema.org/Person"><a href="https://web.archive.org/web/20150910071316/http://dmnmedia.com/author/anottingham/" class="entry-author-link" itemprop="url" rel="author"><span class="entry-author-name" itemprop="name">anottingham</span></a></span> </p></header><div class="entry-content" itemprop="text"><p> </p> <p><img class="alignleft wp-image-4411" style="padding-right: 1px; padding-bottom: 1px;" src="https://web.archive.org/web/20150910071316im_/http://dmnmedia.com/wp-content/uploads/2015/07/30993466_ml-1024x733.jpg" alt="The importance of online strategies to offline conversion" width="300" height="215"/><br/> Fact: 78 percent of shoppers search online before visiting a store, serving as further evidence that retailers need to understand <a href="https://web.archive.org/web/20150910071316/http://streetfightmag.com/2015/03/30/7-strategies-for-growing-online-to-offline-conversions/" target="_blank">how to convert online searches into offline sales</a>. Connecting a customer’s online world with their offline experience is one way to start.</p> <p>According to Will Smith of Euclid, retailers should be creating the ideal customer experience in their brick-and-mortar store based on customers’ online data in an effort to drive more traffic and sales. For example, stocking commonly searched items in the store is one key to conversion and completing a transaction that, for all intents and purposes, began online.</p> <p>To capture your optimal customer, it’s important to understand their digital habits—what they watch, how they interact, what brand loyalties they have. The next step is acting on the data collected and adjusting and improving strategies on the fly to reach maximum impact. Only then can you hope to reach them online and convert them in store.</p> </div><footer class="entry-footer"><p class="entry-meta"><span class="entry-categories">Filed Under: <a href="https://web.archive.org/web/20150910071316/http://dmnmedia.com/category/advertising-2/" rel="category tag">Advertising</a></span> <span class="entry-tags">Tagged With: <a href="https://web.archive.org/web/20150910071316/http://dmnmedia.com/tag/brick-and-mortar/" rel="tag">brick and mortar</a>, <a href="https://web.archive.org/web/20150910071316/http://dmnmedia.com/tag/conversion/" rel="tag">conversion</a>, <a href="https://web.archive.org/web/20150910071316/http://dmnmedia.com/tag/data/" rel="tag">data</a>, <a href="https://web.archive.org/web/20150910071316/http://dmnmedia.com/tag/offline/" rel="tag">offline</a>, <a href="https://web.archive.org/web/20150910071316/http://dmnmedia.com/tag/online/" rel="tag">online</a>, <a href="https://web.archive.org/web/20150910071316/http://dmnmedia.com/tag/search/" rel="tag">search</a>, <a href="https://web.archive.org/web/20150910071316/http://dmnmedia.com/tag/strategies/" rel="tag">strategies</a>, <a href="https://web.archive.org/web/20150910071316/http://dmnmedia.com/tag/strategy/" rel="tag">strategy</a></span></p></footer></article><article class="post-4388 post type-post status-publish format-standard category-advertising-2 tag-advertisers tag-brands-2 tag-consumer-behavior tag-data tag-devices tag-experience tag-marketing tag-relationships entry" itemscope="itemscope" itemtype="http://schema.org/BlogPosting" itemprop="blogPost"><header class="entry-header"><h2 class="entry-title" itemprop="headline"><a href="https://web.archive.org/web/20150910071316/http://dmnmedia.com/2015/06/multi-channel-turns-multi-generational-marketing-land/" rel="bookmark">Multi-channel turns multi-generational – Marketing Land</a></h2> <p class="entry-meta"><time class="entry-time" itemprop="datePublished" datetime="2015-06-08T15:35:07+00:00">June 8, 2015</time> by <span class="entry-author" itemprop="author" itemscope="itemscope" itemtype="http://schema.org/Person"><a href="https://web.archive.org/web/20150910071316/http://dmnmedia.com/author/anottingham/" class="entry-author-link" itemprop="url" rel="author"><span class="entry-author-name" itemprop="name">anottingham</span></a></span> </p></header><div class="entry-content" itemprop="text"><p> </p> <p><a href="https://web.archive.org/web/20150910071316/http://marketingland.com/multi-channel-turns-multi-generational-2-128216"><img class="alignleft size-medium wp-image-4392" src="https://web.archive.org/web/20150910071316im_/http://dmnmedia.com/wp-content/uploads/2015/06/Screen-Shot-2015-06-08-at-3.42.27-PM-300x245.png" alt="Multi-channel turns multi-generational - Marketing Land" width="300" height="245"/></a>Recent research into consumer behavior across multiple electronic devices — laptops, tablets, and smartphones — promises to upend the conventional wisdom espoused by advertisers and marketing experts. Statistics collected by ComSource reveal that<span class="apple-converted-space"> </span>millennials are not alone in their desire to stay connected everywhere all of the time. In fact, their experience online may actually be less characterized by seamlessness than that of their elders.</p> <p>According to Liane Dietrich, these new realities argue for a shift in focus from traditional demographics to data-collection methods capable of documenting each user’s unique experience. Adopting such an approach can help companies better understand the extent to which they’re doing more than selling products and services. Companies are also cultivating lasting relationships with individuals who conceive of and interact with their brands in entirely new ways.</p> <p><strong>Read more from the source: <a href="https://web.archive.org/web/20150910071316/http://marketingland.com/multi-channel-turns-multi-generational-2-128216" target="_blank">Marketing Land</a></strong></p> <p> </p> <p><br/> <script type="text/javascript">// <![CDATA[ var _kaq = _kaq || []; _kaq.push([2, "556f76863787b267c40004e2", "554248f2d7373d996e0001c6"]); (function(){ var ka = document.createElement('script'); ka.async=true; ka.id="ka_tracker"; ka.src="https://web.archive.org/web/20150910071316/http://analytics.kapost.com/ka.js"; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ka, s); })(); // ]]></script><br/> </p> </div><footer class="entry-footer"><p class="entry-meta"><span class="entry-categories">Filed Under: <a href="https://web.archive.org/web/20150910071316/http://dmnmedia.com/category/advertising-2/" rel="category tag">Advertising</a></span> <span class="entry-tags">Tagged With: <a href="https://web.archive.org/web/20150910071316/http://dmnmedia.com/tag/advertisers/" rel="tag">advertisers</a>, <a href="https://web.archive.org/web/20150910071316/http://dmnmedia.com/tag/brands-2/" rel="tag">brands</a>, <a href="https://web.archive.org/web/20150910071316/http://dmnmedia.com/tag/consumer-behavior/" rel="tag">consumer behavior</a>, <a href="https://web.archive.org/web/20150910071316/http://dmnmedia.com/tag/data/" rel="tag">data</a>, <a href="https://web.archive.org/web/20150910071316/http://dmnmedia.com/tag/devices/" rel="tag">devices</a>, <a href="https://web.archive.org/web/20150910071316/http://dmnmedia.com/tag/experience/" rel="tag">experience</a>, <a href="https://web.archive.org/web/20150910071316/http://dmnmedia.com/tag/marketing/" rel="tag">marketing</a>, <a href="https://web.archive.org/web/20150910071316/http://dmnmedia.com/tag/relationships/" rel="tag">relationships</a></span></p></footer></article><article class="post-4337 post type-post status-publish format-standard category-advertising-2 tag-advertising tag-data tag-hispanic-americans tag-media tag-media-consumption tag-trends entry" itemscope="itemscope" itemtype="http://schema.org/BlogPosting" itemprop="blogPost"><header class="entry-header"><h2 class="entry-title" itemprop="headline"><a href="https://web.archive.org/web/20150910071316/http://dmnmedia.com/2015/03/trends-in-hispanic-media-consumption/" rel="bookmark">Trends in Hispanic media consumption – Digiday</a></h2> <p class="entry-meta"><time class="entry-time" itemprop="datePublished" datetime="2015-03-31T16:48:24+00:00">March 31, 2015</time> by <span class="entry-author" itemprop="author" itemscope="itemscope" itemtype="http://schema.org/Person"><a href="https://web.archive.org/web/20150910071316/http://dmnmedia.com/author/anottingham/" class="entry-author-link" itemprop="url" rel="author"><span class="entry-author-name" itemprop="name">anottingham</span></a></span> </p></header><div class="entry-content" itemprop="text"><p class="ri-bubble"><strong>Hispanic Americans’ increasing spending power and cultural impact will shape brands’ marketing strategies.</strong></p> <p><a href="https://web.archive.org/web/20150910071316/http://digiday.com/brands/hispanic-media-consumption-5-charts/"><img class="alignleft size-medium wp-image-4338" src="https://web.archive.org/web/20150910071316im_/http://dmnmedia.com/wp-content/uploads/2015/03/Screen-Shot-2015-03-31-at-4.27.39-PM-300x171.png" alt="Hispanic media consumption, in 5 charts" width="300" height="171"/></a>The Hispanic community’s $1.3 trillion annual purchasing power, according to the Selig Center for Economic Growth’s 2014 data, combines favorably with Hispanics’ positive attitude toward advertising across all channels and devices.</p> <p>Read more from the source: <a title="Hispanic media consumption, in 5 charts" href="https://web.archive.org/web/20150910071316/http://digiday.com/brands/hispanic-media-consumption-5-charts/" target="_blank">Digiday</a></p> <p> </p> </div><footer class="entry-footer"><p class="entry-meta"><span class="entry-categories">Filed Under: <a href="https://web.archive.org/web/20150910071316/http://dmnmedia.com/category/advertising-2/" rel="category tag">Advertising</a></span> <span class="entry-tags">Tagged With: <a href="https://web.archive.org/web/20150910071316/http://dmnmedia.com/tag/advertising/" rel="tag">advertising</a>, <a href="https://web.archive.org/web/20150910071316/http://dmnmedia.com/tag/data/" rel="tag">data</a>, <a href="https://web.archive.org/web/20150910071316/http://dmnmedia.com/tag/hispanic-americans/" rel="tag">Hispanic Americans</a>, <a href="https://web.archive.org/web/20150910071316/http://dmnmedia.com/tag/media/" rel="tag">media</a>, <a href="https://web.archive.org/web/20150910071316/http://dmnmedia.com/tag/media-consumption/" rel="tag">media consumption</a>, <a href="https://web.archive.org/web/20150910071316/http://dmnmedia.com/tag/trends/" rel="tag">trends</a></span></p></footer></article></main><aside class="sidebar sidebar-primary widget-area" role="complementary" itemscope="itemscope" itemtype="http://schema.org/WPSideBar"> <section id="recent-posts-3" class="widget widget_recent_entries"><div class="widget-wrap"> <h4 class="widget-title widgettitle">Recent Posts</h4> <ul> <li> <a href="https://web.archive.org/web/20150910071316/http://dmnmedia.com/2015/09/trending-live-social-streaming/">Trending: Live Social Streaming</a> <span class="post-date">September 8, 2015</span> </li> <li> <a 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