CINXE.COM

<!DOCTYPE html> <html lang="en-US" prefix="og: http://ogp.me/ns#"> <head><script type="text/javascript" src="https://web-static.archive.org/_static/js/bundle-playback.js?v=7YQSqjSh" charset="utf-8"></script> <script type="text/javascript" src="https://web-static.archive.org/_static/js/wombat.js?v=txqj7nKC" charset="utf-8"></script> <script>window.RufflePlayer=window.RufflePlayer||{};window.RufflePlayer.config={"autoplay":"on","unmuteOverlay":"hidden"};</script> <script type="text/javascript" src="https://web-static.archive.org/_static/js/ruffle/ruffle.js"></script> <script type="text/javascript"> __wm.init("https://web.archive.org/web"); __wm.wombat("http://dmnmedia.com/tag/media/","20150910070612","https://web.archive.org/","web","https://web-static.archive.org/_static/", "1441868772"); </script> <link rel="stylesheet" type="text/css" href="https://web-static.archive.org/_static/css/banner-styles.css?v=p7PEIJWi" /> <link rel="stylesheet" type="text/css" href="https://web-static.archive.org/_static/css/iconochive.css?v=3PDvdIFv" />  <meta charset="UTF-8"/> <title>media Archives - DMN Media</title><meta name="viewport" content="width=device-width, initial-scale=1"/>  <link rel="canonical" href="https://web.archive.org/web/20150910070612/http://dmnmedia.com/tag/media/"/> <link rel="publisher" href="https://plus.google.com/+Dmnmedia/posts"/> <meta property="og:locale" content="en_US"/> <meta property="og:type" content="object"/> <meta property="og:title" content="media Archives - DMN Media"/> <meta property="og:url" content="https://web.archive.org/web/20150910070612/http://dmnmedia.com/tag/media/"/> <meta property="og:site_name" content="DMN Media"/> <meta name="twitter:card" content="summary_large_image"/> <meta name="twitter:title" content="media Archives - DMN Media"/> <meta name="twitter:site" content="@DMNmediapro"/> <meta name="twitter:domain" content="DMN Media"/>  <script type="text/javascript"> window._wpemojiSettings = {"baseUrl":"https:\/\/web.archive.org\/web\/20150910070612\/http:\/\/s.w.org\/images\/core\/emoji\/72x72\/","ext":".png","source":{"concatemoji":"https:\/\/web.archive.org\/web\/20150910070612\/http:\/\/dmnmedia.com\/wp-includes\/js\/wp-emoji-release.min.js?ver=4.3"}}; !function(a,b,c){function d(a){var c=b.createElement("canvas"),d=c.getContext&&c.getContext("2d");return d&&d.fillText?(d.textBaseline="top",d.font="600 32px Arial","flag"===a?(d.fillText(String.fromCharCode(55356,56812,55356,56807),0,0),c.toDataURL().length>3e3):(d.fillText(String.fromCharCode(55357,56835),0,0),0!==d.getImageData(16,16,1,1).data[0])):!1}function e(a){var c=b.createElement("script");c.src=a,c.type="text/javascript",b.getElementsByTagName("head")[0].appendChild(c)}var f,g;c.supports={simple:d("simple"),flag:d("flag")},c.DOMReady=!1,c.readyCallback=function(){c.DOMReady=!0},c.supports.simple&&c.supports.flag||(g=function(){c.readyCallback()},b.addEventListener?(b.addEventListener("DOMContentLoaded",g,!1),a.addEventListener("load",g,!1)):(a.attachEvent("onload",g),b.attachEvent("onreadystatechange",function(){"complete"===b.readyState&&c.readyCallback()})),f=c.source||{},f.concatemoji?e(f.concatemoji):f.wpemoji&&f.twemoji&&(e(f.twemoji),e(f.wpemoji)))}(window,document,window._wpemojiSettings); </script> <style type="text/css"> img.wp-smiley, img.emoji { display: inline !important; border: none !important; box-shadow: none !important; height: 1em !important; width: 1em !important; margin: 0 .07em !important; vertical-align: -0.1em !important; background: none !important; padding: 0 !important; } </style> <link rel="stylesheet" id="a3dcf22a8ec42540f825de7ea4774553-css" href="https://web.archive.org/web/20150910070612cs_/http://dmnmedia.com/wp-content/plugins/right-intel/css/dynamic.css.php?color_text=%23ffffff&color_bubble=%2346689D&image_float=left&use_oswald=1&bubble_type=css3&image_display_type=post_only&cachebust=1421078189&ver=20150311-3820" type="text/css" media="all"/> <link rel="stylesheet" id="d7a4dbaccf04ae00a702b623e9eeb7c4-css" href="https://web.archive.org/web/20150910070612cs_/http://dmnmedia.com/wp-content/plugins/right-intel/css/shortcodes.css?ver=4.3" type="text/css" media="all"/> <link rel="stylesheet" id="dashicons-css" href="https://web.archive.org/web/20150910070612cs_/http://dmnmedia.com/wp-includes/css/dashicons.min.css?ver=4.3" type="text/css" media="all"/> <link rel="stylesheet" id="thickbox-css" href="https://web.archive.org/web/20150910070612cs_/http://dmnmedia.com/wp-includes/js/thickbox/thickbox.css?ver=4.3" type="text/css" media="all"/> <link rel="stylesheet" id="tubepress-theme-0-css" href="https://web.archive.org/web/20150910070612cs_/http://dmnmedia.com/wp-content/plugins/tubepress_pro_4_1_9/web/themes/default/css/tubepress.css?ver=4.1.9" type="text/css" media="all"/> <link rel="stylesheet" id="enterprise-pro-theme-css" href="https://web.archive.org/web/20150910070612cs_/http://dmnmedia.com/wp-content/themes/enterprise-pro/style.css?ver=2.1" type="text/css" media="all"/> <link rel="stylesheet" id="dlm-page-addon-frontend-css" href="https://web.archive.org/web/20150910070612cs_/http://dmnmedia.com/wp-content/plugins/download-monitor-page-addon/assets/css/page.css?ver=4.3" type="text/css" media="all"/> <link rel="stylesheet" id="dlm-frontend-css" href="https://web.archive.org/web/20150910070612cs_/http://dmnmedia.com/wp-content/plugins/download-monitor/assets/css/frontend.css?ver=4.3" type="text/css" media="all"/> <link rel="stylesheet" id="testimonials-styles-css" href="https://web.archive.org/web/20150910070612cs_/http://dmnmedia.com/wp-content/plugins/sweet-wordpress-testimonials//includes/css/front-end.css?ver=4.3" type="text/css" media="all"/> <link rel="stylesheet" id="touchcarousel-frontend-css-css" href="https://web.archive.org/web/20150910070612cs_/http://dmnmedia.com/wp-content/plugins/touchcarousel/touchcarousel/touchcarousel.css?ver=4.3" type="text/css" media="all"/> <link rel="stylesheet" id="touchcarousel-skin-black-and-white-css" href="https://web.archive.org/web/20150910070612cs_/http://dmnmedia.com/wp-content/plugins/touchcarousel/touchcarousel/black-and-white-skin/black-and-white-skin.css?ver=4.3" type="text/css" media="all"/> <link rel="stylesheet" id="google-fonts-css" href="//web.archive.org/web/20150910070612cs_/http://fonts.googleapis.com/css?family=Lato%3A300%2C700%2C300italic%7CTitillium+Web%3A600&ver=2.1" type="text/css" media="all"/> <link rel="stylesheet" id="evcal_google_fonts-css" href="//web.archive.org/web/20150910070612cs_/http://fonts.googleapis.com/css?family=Oswald%3A400%2C300%7COpen+Sans%3A400%2C300&ver=4.3" type="text/css" media="screen"/> <link rel="stylesheet" id="evcal_cal_default-css" href="https://web.archive.org/web/20150910070612cs_/http://dmnmedia.com/wp-content/plugins/eventON/assets/css/eventon_styles.css?ver=4.3" type="text/css" media="all"/> <link rel="stylesheet" id="evo_font_icons-css" href="https://web.archive.org/web/20150910070612cs_/http://dmnmedia.com/wp-content/plugins/eventON/assets/fonts/font-awesome.css?ver=4.3" type="text/css" media="all"/> <link rel="stylesheet" id="simple-social-icons-font-css" href="https://web.archive.org/web/20150910070612cs_/http://dmnmedia.com/wp-content/plugins/simple-social-icons/css/style.css?ver=1.0.5" type="text/css" media="all"/> <link rel="stylesheet" id="rx-bootstrap-light-css" href="https://web.archive.org/web/20150910070612cs_/http://dmnmedia.com/wp-content/plugins/hero-portfolio/bootstrap/css/bootstrap.min.css?ver=4.3" type="text/css" media="all"/> <link rel="stylesheet" id="rx-hero-portfolio-css" href="https://web.archive.org/web/20150910070612cs_/http://dmnmedia.com/wp-content/plugins/hero-portfolio/css/rx_portfolio.css?ver=4.3" type="text/css" media="all"/> <style id="rx-hero-portfolio-inline-css" type="text/css"> .rx_hero_hoverui, .rx_hero_hoverui_one_col{ background-color: #283d53; } h3.rx_hero_thumb_title, h2.rx_hero_thumb_title_one_col{ color: #F2F2F2 !important; } .rx_hero_thumb_underline{ background-color: #F2F2F2; background: rgba(242, 242, 242, .5); } p.rx_hero_excerpt{ color: #F2F2F2; } a.rx_hero_read_more{ color: #F2F2F2 !important; background-color: #44649F; } a.rx_hero_read_more:hover{ color: #F2F2F2 !important; background-color: #6282bd !important; } .rx_related_overlay{ background-color: #283d53; background: rgba(40, 61, 83, .8); } h3.rx_related_title{ color: #F2F2F2 !important; } </style> <link rel="stylesheet" id="hubspot-css" href="https://web.archive.org/web/20150910070612cs_/http://dmnmedia.com/wp-content/plugins/hubspot/css/hubspot.css?ver=4.3" type="text/css" media="all"/> <script type="text/javascript" src="https://web.archive.org/web/20150910070612js_/http://dmnmedia.com/wp-includes/js/jquery/jquery.js?ver=1.11.3"></script> <script type="text/javascript" src="https://web.archive.org/web/20150910070612js_/http://dmnmedia.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=1.2.1"></script> <script type="text/javascript" src="https://web.archive.org/web/20150910070612js_/http://dmnmedia.com/wp-content/plugins/tubepress_pro_4_1_9/web/js/tubepress.js?ver=4.1.9"></script> <script type="text/javascript" src="https://web.archive.org/web/20150910070612js_/http://dmnmedia.com/wp-content/plugins/tubepress_pro_4_1_9/web/js/wordpress-ajax.js?ver=4.1.9"></script> <script type="text/javascript" src="https://web.archive.org/web/20150910070612js_/http://ajax.aspnetcdn.com/ajax/jquery.validate/1.9/jquery.validate.min.js?ver=4.3"></script> <script type="text/javascript" src="https://web.archive.org/web/20150910070612js_/http://dmnmedia.com/wp-content/plugins/touchcarousel/touchcarousel/jquery.touchcarousel.min.js?ver=1.0"></script> <script type="text/javascript" src="https://web.archive.org/web/20150910070612js_/http://dmnmedia.com/wp-content/themes/enterprise-pro/js/responsive-menu.js?ver=1.0.0"></script> <script type="text/javascript" src="https://web.archive.org/web/20150910070612js_/http://dmnmedia.com/wp-content/plugins/hero-portfolio/js/external/TweenMax.min.js?ver=4.3"></script> <script type="text/javascript" src="https://web.archive.org/web/20150910070612js_/http://dmnmedia.com/wp-content/plugins/hero-portfolio/bootstrap/js/bootstrap.min.js?ver=4.3"></script> <script type="text/javascript" src="https://web.archive.org/web/20150910070612js_/http://dmnmedia.com/wp-content/plugins/hero-portfolio/js/rx_hero.js?ver=4.3"></script> <style>#responsive-menu .appendLink, #responsive-menu .responsive-menu li a, #responsive-menu #responsive-menu-title a,#responsive-menu .responsive-menu, #responsive-menu div, #responsive-menu .responsive-menu li, #responsive-menu{box-sizing: content-box !important;-moz-box-sizing: content-box !important;-webkit-box-sizing: content-box !important;-o-box-sizing: content-box !important}.RMPushOpen{width: 100% !important;overflow-x: hidden !important;height: 100% !important}.RMPushSlide{position: relative;left: 75%}#responsive-menu{position: fixed;overflow-y: auto;bottom: 0px;width: 75%;left: -75%;top: 0px;background: #44649f;z-index: 9999;box-shadow: 0px 1px 8px #333333;font-size: 15px !important;max-width: 999px;display: none}#responsive-menu.admin-bar-showing{padding-top: 32px}#click-menu.admin-bar-showing{margin-top: 32px}#responsive-menu #rm-additional-content{padding: 10px 5% !important;width: 90% !important;color: #FFFFFF}#responsive-menu .appendLink{right: 0px !important;position: absolute !important;border: 1px solid #3C3C3C !important;padding: 12px 10px !important;color: #FFFFFF !important;background: #44649f !important;height: 18px !important;line-height: 18px !important;border-right: 0px !important}#responsive-menu .appendLink:hover{cursor: pointer;background: #3C3C3C !important;color: #FFFFFF !important}#responsive-menu .responsive-menu, #responsive-menu div, #responsive-menu .responsive-menu li,#responsive-menu{text-align: left !important}#responsive-menu .RMImage{vertical-align: middle;margin-right: 10px;display: inline-block}#responsive-menu.RMOpened{}#responsive-menu,#responsive-menu input{font-family: proxima-nova-alt !important}#responsive-menu #responsive-menu-title{width: 95% !important;font-size: 14px !important;padding: 20px 0px 20px 5% !important;margin-left: 0px !important;background: #43494C !important;white-space: nowrap !important}#responsive-menu #responsive-menu-title,#responsive-menu #responsive-menu-title a{color: #FFFFFF !important;text-decoration: none !important;overflow: hidden !important}#responsive-menu #responsive-menu-title a:hover{color: #FFFFFF !important;text-decoration: none !important}#responsive-menu .appendLink,#responsive-menu .responsive-menu li a,#responsive-menu #responsive-menu-title a{transition: 1s all;-webkit-transition: 1s all;-moz-transition: 1s all;-o-transition: 1s all}#responsive-menu .responsive-menu{width: 100% !important;list-style-type: none !important;margin: 0px !important}#responsive-menu .responsive-menu li.current-menu-item > a,#responsive-menu .responsive-menu li.current-menu-item > .appendLink,#responsive-menu .responsive-menu li.current_page_item > a,#responsive-menu .responsive-menu li.current_page_item > .appendLink{background: #43494C !important;color: #FFFFFF !important}#responsive-menu .responsive-menu li.current-menu-item > a:hover,#responsive-menu .responsive-menu li.current-menu-item > .appendLink:hover,#responsive-menu .responsive-menu li.current_page_item > a:hover,#responsive-menu .responsive-menu li.current_page_item > .appendLink:hover{background: #43494C !important;color: #FFFFFF !important}#responsive-menu.responsive-menu ul{margin-left: 0px !important}#responsive-menu .responsive-menu li{list-style-type: none !important;position: relative !important}#responsive-menu .responsive-menu ul li:last-child{padding-bottom: 0px !important}#responsive-menu .responsive-menu li a{padding: 12px 0px 12px 5% !important;width: 95% !important;display: block !important;height: 18px !important;line-height: 18px !important;overflow: hidden !important;white-space: nowrap !important;color: #FFFFFF !important;border-top: 1px solid #3C3C3C !important;text-decoration: none !important}#click-menu{text-align: center;cursor: pointer;font-size: 15px !important;display: none;position: fixed;right: 2%;top: 18px;color: #bababa;padding: 5px;z-index: 9999}#responsive-menu #responsiveSearch{display: block !important;width: 95% !important;padding-left: 5% !important;border-top: 1px solid #3C3C3C !important;clear: both !important;padding-top: 10px !important;padding-bottom: 10px !important;height: 40px !important;line-height: 40px !important}#responsive-menu #responsiveSearchSubmit{display: none !important}#responsive-menu #responsiveSearchInput{width: 91% !important;padding: 5px 0px 5px 3% !important;-webkit-appearance: none !important;border-radius: 2px !important;border: 1px solid #3C3C3C !important}#responsive-menu .responsive-menu,#responsive-menu div,#responsive-menu .responsive-menu li{width: 100% !important;margin-left: 0px !important;padding-left: 0px !important}#responsive-menu .responsive-menu li li a{padding-left: 10% !important;width: 90% !important;overflow: hidden !important}#responsive-menu .responsive-menu li li li a{padding-left: 15% !important;width: 85% !important;overflow: hidden !important}#responsive-menu .responsive-menu li li li li a{padding-left: 20% !important;width: 80% !important;overflow: hidden !important}#responsive-menu .responsive-menu li li li li li a{padding-left: 25% !important;width: 75% !important;overflow: hidden !important}#responsive-menu .responsive-menu li a:hover{background: #3C3C3C !important;color: #FFFFFF !important;list-style-type: none !important;text-decoration: none !important}#click-menu #RMX{display: none;font-size: 24px;line-height: 15px !important;height: 15px !important;color: #bababa !important}#click-menu .threeLines{width: 21px !important;height: 15px !important;margin: auto !important}#click-menu .threeLines .line{height: 3px !important;margin-bottom: 3px !important;background: #bababa !important;width: 100% !important}#click-menu .threeLines .line.last{margin-bottom: 0px !important}@media only screen and ( min-width : 0px ) and ( max-width : 768px ){#click-menu{display: block}.responsive-menu-icon{display: none !important}}</style> <script type="text/javascript">var TubePressJsConfig = {"urls":{"base":"https:\/\/web.archive.org\/web\/20150910070612\/http:\/\/dmnmedia.com\/wp-content\/plugins\/tubepress_pro_4_1_9","usr":"https:\/\/web.archive.org\/web\/20150910070612\/http:\/\/dmnmedia.com\/wp-content\/tubepress-content","ajax":"https:\/\/web.archive.org\/web\/20150910070612\/http:\/\/dmnmedia.com\/wp-admin\/admin-ajax.php"}};</script> <link rel="Shortcut Icon" href="https://web.archive.org/web/20150910070612im_/http://dmnmedia.com/wp-content/themes/enterprise-pro/images/favicon.ico" type="image/x-icon"/> <script src="//web.archive.org/web/20150910070612js_/http://use.typekit.net/vqb1myi.js"></script> <script>try{Typekit.load();}catch(e){}</script> <link rel="publisher" href="https://plus.google.com/u/0/115379415370414034199/posts"/> <style> body {font-family:"leitura-news", Arial, Helvetica, serif;} h1, h2, h3, h4, h5, h6, h1 a, h2 a, h3 a, h4 a,h5 a, h6 a, label {font-family:"proxima-nova-alt", sans-serif;} .genesis-nav-menu a {padding: 20px 14px;} .entry-meta {display:none;} #soliloquy-2 {margin-bottom:0;} /* AJC EDIT: 01/28/2015 responsive menu */ .click-menu-label {font-family:"proxima-nova-alt", sans-serif;} </style><style type="text/css">.site-title a { background: url(https://web.archive.org/web/20150910070612im_/http://dmnmedia.wpengine.com/wp-content/uploads/2014/12/cropped-dmnmedia-logo.png) no-repeat !important; }</style>   <meta name="generator" content="EventON 2.2.22"/> <style type="text/css" media="screen"> .simple-social-icons ul li a, .simple-social-icons ul li a:hover { background-color: #46689D !important; border-radius: 24px; color: #FFFFFF !important; border: 0px #ffffff solid !important; font-size: 24px; padding: 12px; } .simple-social-icons ul li a:hover { background-color: #FFFFFF !important; border-color: #ffffff !important; color: #46689D !important; }</style> <style type="text/css"> .touchcarousel.tc-layout-2 .touchcarousel-item { width: 1140px; height: 300px; position: relative; /* background: #88898d; */ margin-right: 10px; overflow: hidden; } .touchcarousel.tc-layout-2 .tc-desc { width: 530px; height: 180px; opacity: 0.97; padding: 10px 70px 40px 80px; color: #222; /* background: #88898d; */ font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; display: block; float: none; position:absolute; top:20px; } .touchcarousel.tc-layout-2 .tc-image-holder { display: block; width: 1140px; height: 300xp; float: left; } .touchcarousel.tc-layout-2 p a { font-family:"nimbus-sans", Arial, Helvetica, Tahoma, sans-serif; font-size: 32px; line-height: 1.2em; font-weight: bold; color: #222; /* background: #88898d; */ border: 0; text-decoration: none !important; } .touchcarousel.tc-layout-2 .tc-meta a, .touchcarousel.tc-layout-2 .tc-meta span { font-size: 15px; font-weight: normal; color: #222; font-family:"nimbus-sans", Arial, Helvetica, Tahoma, sans-serif; font-style: italic; } .touchcarousel.tc-layout-2 span { color: #222; } .touchcarousel.tc-layout-2 p { color: #222; font-size: 16px; line-height: 1.4em; margin: 7px 0 2px 0; padding: 0; } .touchcarousel.tc-layout-2 a img { max-width: none; margin: 0; padding: 0; } </style> </head> <body class="archive tag tag-media tag-42 custom-header header-image header-full-width sidebar-content" itemscope="itemscope" itemtype="http://schema.org/WebPage"><div class="site-container"><nav class="nav-primary" role="navigation" itemscope="itemscope" itemtype="http://schema.org/SiteNavigationElement"><div class="wrap"><ul id="menu-main" class="menu genesis-nav-menu menu-primary"><li id="menu-item-11" class="home-logo menu-item menu-item-type-custom menu-item-object-custom menu-item-11"><a href="/web/20150910070612/http://dmnmedia.com/">Home</a></li> <li id="menu-item-4084" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-4084"><a href="#">About Us</a> <ul class="sub-menu"> <li id="menu-item-3894" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3894"><a href="https://web.archive.org/web/20150910070612/http://dmnmedia.com/about-us/audience-marketing/">Audience Marketing</a></li> <li id="menu-item-3896" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3896"><a href="https://web.archive.org/web/20150910070612/http://dmnmedia.com/about-us/company-info/">Company Info</a></li> <li id="menu-item-3895" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3895"><a href="https://web.archive.org/web/20150910070612/http://dmnmedia.com/about-us/leadership-team/">Leadership Team</a></li> <li id="menu-item-4178" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-4178"><a href="https://web.archive.org/web/20150910070612/http://dmnmedia.com/about-us/testimonials/">Testimonials</a></li> <li id="menu-item-3898" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3898"><a href="https://web.archive.org/web/20150910070612/http://dmnmedia.com/about-us/case-studies/">Case Studies</a></li> <li id="menu-item-3899" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3899"><a href="https://web.archive.org/web/20150910070612/http://dmnmedia.com/about-us/jobs/">Job Opportunities</a></li> </ul> </li> <li id="menu-item-4071" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-4071"><a href="#">Brands</a> <ul class="sub-menu"> <li id="menu-item-84" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-84"><a href="https://web.archive.org/web/20150910070612/http://dmnmedia.com/our-brands/the-dallas-morning-news/">The Dallas Morning News</a></li> <li id="menu-item-760" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-760"><a href="https://web.archive.org/web/20150910070612/http://dmnmedia.com/our-brands/al-dia/">Al Día</a></li> <li id="menu-item-766" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-766"><a href="https://web.archive.org/web/20150910070612/http://dmnmedia.com/our-brands/briefing/">Briefing</a></li> <li id="menu-item-775" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-775"><a href="https://web.archive.org/web/20150910070612/http://dmnmedia.com/our-brands/fd/">FD</a></li> <li id="menu-item-792" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-792"><a href="https://web.archive.org/web/20150910070612/http://dmnmedia.com/our-brands/guidelive/">GuideLive</a></li> <li id="menu-item-790" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-790"><a href="https://web.archive.org/web/20150910070612/http://dmnmedia.com/our-brands/sportsday/">SportsDay</a></li> <li id="menu-item-791" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-791"><a href="https://web.archive.org/web/20150910070612/http://dmnmedia.com/our-brands/neighborsgo/">Neighborsgo</a></li> <li id="menu-item-771" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-771"><a href="https://web.archive.org/web/20150910070612/http://dmnmedia.com/our-brands/denton-record-chronicle/">Denton Record-Chronicle</a></li> <li id="menu-item-3903" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3903"><a href="https://web.archive.org/web/20150910070612/http://dmnmedia.com/our-brands/custom-publications/">Custom Publications</a></li> <li id="menu-item-3909" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3909"><a href="https://web.archive.org/web/20150910070612/http://dmnmedia.com/our-brands/inserts/">Inserts</a></li> </ul> </li> <li id="menu-item-4086" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-4086"><a href="#">Services</a> <ul class="sub-menu"> <li id="menu-item-323" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-323"><a href="https://web.archive.org/web/20150910070612/http://dmnmedia.com/services/digital/">Digital</a></li> <li id="menu-item-3910" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3910"><a href="https://web.archive.org/web/20150910070612/http://dmnmedia.com/services/mobile/">Mobile</a></li> <li id="menu-item-3911" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3911"><a href="https://web.archive.org/web/20150910070612/http://dmnmedia.com/services/social/">Social</a></li> <li id="menu-item-3916" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3916"><a href="https://web.archive.org/web/20150910070612/http://dmnmedia.com/services/targeted-solutions-digital/">Targeted Solutions (Digital)</a></li> <li id="menu-item-3914" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3914"><a href="https://web.archive.org/web/20150910070612/http://dmnmedia.com/services/targeted-solutions-print/">Targeted Solutions (Print)</a></li> <li id="menu-item-322" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-322"><a href="https://web.archive.org/web/20150910070612/http://dmnmedia.com/services/creative/">Creative</a></li> <li id="menu-item-3918" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3918"><a href="https://web.archive.org/web/20150910070612/http://dmnmedia.com/services/video/">Video</a></li> <li id="menu-item-326" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-326"><a href="https://web.archive.org/web/20150910070612/http://dmnmedia.com/services/printing/">Printing</a></li> <li id="menu-item-328" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-328"><a href="https://web.archive.org/web/20150910070612/http://dmnmedia.com/services/research/">Research</a></li> <li id="menu-item-3922" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3922"><a href="https://web.archive.org/web/20150910070612/http://dmnmedia.com/services/event-marketing/">Event Marketing</a></li> </ul> </li> <li id="menu-item-16" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-16"><a href="https://web.archive.org/web/20150910070612/http://dmnmedia.com/resources/">Resources</a> <ul class="sub-menu"> <li id="menu-item-4240" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-4240"><a href="https://web.archive.org/web/20150910070612/http://dmnmedia.com/resources/media-kits/">Media Kits</a></li> <li id="menu-item-417" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-417"><a href="https://web.archive.org/web/20150910070612/http://dmnmedia.com/resources/rates-specs-and-deadlines/">Rates, Specs and Deadlines</a></li> <li id="menu-item-411" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-411"><a href="https://web.archive.org/web/20150910070612/http://dmnmedia.com/resources/ad-file-prep-tips/">Ad File Prep Tips</a></li> <li id="menu-item-4210" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-4210"><a href="https://web.archive.org/web/20150910070612/http://dmnmedia.com/resources/classifieds/">Classifieds</a></li> <li id="menu-item-661" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-661"><a href="https://web.archive.org/web/20150910070612/http://adsource.ahbelo.com/AdDesk/Htmlfiles/Home.jsp">Submit Ad</a></li> <li id="menu-item-659" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-659"><a href="https://web.archive.org/web/20150910070612/http://pageview.dallasnews.com/">Tearsheets</a></li> <li id="menu-item-3923" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3923"><a href="https://web.archive.org/web/20150910070612/http://dmnmedia.com/resources/circulation-audits/">Circulation Audits</a></li> <li id="menu-item-4001" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-4001"><a href="https://web.archive.org/web/20150910070612/http://dmnmedia.com/resources/advertising-policy/">Advertising Policy</a></li> <li id="menu-item-3649" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3649"><a href="https://web.archive.org/web/20150910070612/http://dmnmedia.com/resources/digital-terms-conditions/">Digital Terms & Conditions</a></li> <li id="menu-item-418" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-418"><a href="https://web.archive.org/web/20150910070612/http://dmnmedia.com/resources/about-north-texas/">About North Texas</a></li> </ul> </li> <li id="menu-item-3611" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3611"><a href="https://web.archive.org/web/20150910070612/http://dmnmedia.com/dmn-media-marketing-intelligence/">Blog</a></li> <li id="menu-item-3962" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3962"><a href="https://web.archive.org/web/20150910070612/http://dmnmedia.com/contact/">Contact Us</a></li> <li id="menu-item-3967" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3967"><a href="https://web.archive.org/web/20150910070612/http://dmnmedia.com/resources/media-kits/">Media Kits</a></li> <li id="menu-item-3959" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3959"><a href="https://web.archive.org/web/20150910070612/http://www.dallasnews.com/classifieds/">Classifieds</a></li> <li id="menu-item-3961" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3961"><a href="https://web.archive.org/web/20150910070612/http://adsource.ahbelo.com/AdDesk/Htmlfiles/Home.jsp">Submit Ad</a></li> <li id="menu-item-3960" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3960"><a href="https://web.archive.org/web/20150910070612/http://www1.shoom.com/etearsheets/">Tearsheets</a></li> </ul></div></nav><header class="site-header" role="banner" itemscope="itemscope" itemtype="http://schema.org/WPHeader"><div class="wrap"><div class="title-area"><p class="site-description" itemprop="description">The marketing solutions group for the Dallas Morning News</p></div></div></header><div class="site-inner"><div class="wrap"><div class="content-sidebar-wrap"><main class="content" role="main" itemprop="mainContentOfPage" itemscope="itemscope" itemtype="http://schema.org/Blog"><article class="post-4444 post type-post status-publish format-standard category-advertising-2 tag-contest tag-giveaway tag-media tag-promotion tag-social tag-social-media tag-strategy tag-sweepstakes entry" itemscope="itemscope" itemtype="http://schema.org/BlogPosting" itemprop="blogPost"><header class="entry-header"><h2 class="entry-title" itemprop="headline"><a href="https://web.archive.org/web/20150910070612/http://dmnmedia.com/2015/09/strategizing-for-a-successful-social-media-promotion/" rel="bookmark">Strategizing for a successful social media promotion</a></h2> <p class="entry-meta"><time class="entry-time" itemprop="datePublished" datetime="2015-09-01T11:40:42+00:00">September 1, 2015</time> by <span class="entry-author" itemprop="author" itemscope="itemscope" itemtype="http://schema.org/Person"><a href="https://web.archive.org/web/20150910070612/http://dmnmedia.com/author/anottingham/" class="entry-author-link" itemprop="url" rel="author"><span class="entry-author-name" itemprop="name">anottingham</span></a></span> </p></header><div class="entry-content" itemprop="text"><p> </p> <p><img class="alignleft size-medium wp-image-4446" src="https://web.archive.org/web/20150910070612im_/http://dmnmedia.com/wp-content/uploads/2015/09/Screen-Shot-2015-09-01-at-12.00.40-PM-300x255.png" alt="Screen Shot 2015-09-01 at 12.00.40 PM" width="300" height="255"/>In an economy of likes and shares, opportunities to turn attention into action can prove scarce. Social media promotions can be a great tool for capturing audiences and converting browsers into customers. But don’t let the seemingly casual nature of social media fool you. As with any successful marketing venture, meticulous planning, expert coordination and impeccable execution are still essential.</p> <p><strong>Choose your platform wisely<br/> </strong>While it may seem as if everyone is on Facebook—or Twitter, or Pinterest—the fact remains that each of these products is a unique venue, defined by its own demographics, vocabularies, patterns of usage and mores. Your appeal should take these factors into account. And, while you may be tempted to run your promotion simultaneously on multiple social media channels, be careful not to bite off more than you can chew. Each platform requires management and oversight.</p> <p><strong>Understand your options<br/> </strong>Not all promotions are created equal, and sometimes subtle yet crucial distinctions apply.</p> <ul> <li>Sweepstakes typically carry no barriers to participation—contestants can enter as many times as they like at no cost.</li> <li>A contest, on the other hand, may limit the number of entries and tie that number to daily site visits or the sharing of branded content, e.g., sharing contest participation via social media entitles the participant to additional entries or other perks. Some contests may even require participants to submit their own user-generated content, such as photos or taglines, in order to qualify.</li> <li>Giveaways mean moving actual merchandise, whereas voting promotions reward participants by granting them a certain (limited) amount of agency with respect to your brand. Perhaps contest entrants will be selecting their favorite from a set of suggested names for a new product. Or perhaps entrants will simply be vying for recognition.</li> </ul> <p>Whatever entry mechanism you choose, and wherever the premium you are offering falls on the concrete-abstract spectrum, they should be carefully aligned with the goals of your promotion.</p> <p><strong>Have a timeline<br/> </strong>While your promotion can have a spontaneous, “all in good fun” vibe, behind the scenes, your team needs to be adequately prepared. This applies especially to the support material you’ll need to run your promotion. Copy; graphics that are up to spec (and Facebook specs are not Twitter specs); fully produced audio and video (and Vine specs are not YouTube specs); seeding, cross-promotion and amplification solutions; data collection instruments; database infrastructure—all need to be ready for deployment. Document how long the promotion will run, and make sure everyone knows the important deadlines associated with it.</p> <p><strong>Define your outcomes<br/> </strong>A successful promotion is one that’s thoroughly informed by the outcomes it needs to achieve. Is the goal of your promotion to solve a particular problem, such as declining subscriptions to your company’s email newsletter? Or does your promotion need to answer specific questions? Will the promotion essentially be a gateway to other digital platforms: your company website, for example? Or are you simply aiming to increase your social media presence overall? Think of your promotion as a concerted effort to collect invaluable data. Know the data points you need, implement the functionality to make sure that data gets recorded and invest upfront in the prompt analysis of that data.</p> <p><strong>Deliver on your promises<br/> </strong>So you identified your target audience, figured out where you can most effectively reach the individuals who make up that audience, determined how best to engage them via both premiums and the conditions of participation and now you’re watching the entries—and the data—pour in. Just don’t forget that once the promotion is over, from the customer’s perspective, you still have quite a bit of work to do. And if you fail on the delivery of prizes or don’t respect your contest’s own rules, the damage to your brand can be substantial. The hashtag that helped raise your company’s profile during the two weeks of your giveaway can become a weapon in the hands of jilted contestants.</p> <p>Have your own social media promotions advice to share? What techniques and tactics have worked for you? Follow DMNmedia on <a href="https://web.archive.org/web/20150910070612/https://twitter.com/DMNmediapro">Twitter</a> to join in on the conversation, and bookmark us for more information and commentary on how to make the most of your brand’s social media presence.</p> <p> </p> <p><br/> <script type="text/javascript">// <![CDATA[ var _kaq = _kaq || []; _kaq.push([2, "55dc79ce1a6a69d115000163", "554248f2d7373d996e0001c6"]); (function(){ var ka = document.createElement('script'); ka.async=true; ka.id="ka_tracker"; ka.src="https://web.archive.org/web/20150910070612/http://analytics.kapost.com/ka.js"; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ka, s); })(); // ]]></script><br/> </p> </div><footer class="entry-footer"><p class="entry-meta"><span class="entry-categories">Filed Under: <a href="https://web.archive.org/web/20150910070612/http://dmnmedia.com/category/advertising-2/" rel="category tag">Advertising</a></span> <span class="entry-tags">Tagged With: <a href="https://web.archive.org/web/20150910070612/http://dmnmedia.com/tag/contest/" rel="tag">contest</a>, <a href="https://web.archive.org/web/20150910070612/http://dmnmedia.com/tag/giveaway/" rel="tag">giveaway</a>, <a href="https://web.archive.org/web/20150910070612/http://dmnmedia.com/tag/media/" rel="tag">media</a>, <a href="https://web.archive.org/web/20150910070612/http://dmnmedia.com/tag/promotion/" rel="tag">promotion</a>, <a href="https://web.archive.org/web/20150910070612/http://dmnmedia.com/tag/social/" rel="tag">social</a>, <a href="https://web.archive.org/web/20150910070612/http://dmnmedia.com/tag/social-media/" rel="tag">social media</a>, <a href="https://web.archive.org/web/20150910070612/http://dmnmedia.com/tag/strategy/" rel="tag">strategy</a>, <a href="https://web.archive.org/web/20150910070612/http://dmnmedia.com/tag/sweepstakes/" rel="tag">sweepstakes</a></span></p></footer></article><article class="post-4337 post type-post status-publish format-standard category-advertising-2 tag-advertising tag-data tag-hispanic-americans tag-media tag-media-consumption tag-trends entry" itemscope="itemscope" itemtype="http://schema.org/BlogPosting" itemprop="blogPost"><header class="entry-header"><h2 class="entry-title" itemprop="headline"><a href="https://web.archive.org/web/20150910070612/http://dmnmedia.com/2015/03/trends-in-hispanic-media-consumption/" rel="bookmark">Trends in Hispanic media consumption – Digiday</a></h2> <p class="entry-meta"><time class="entry-time" itemprop="datePublished" datetime="2015-03-31T16:48:24+00:00">March 31, 2015</time> by <span class="entry-author" itemprop="author" itemscope="itemscope" itemtype="http://schema.org/Person"><a href="https://web.archive.org/web/20150910070612/http://dmnmedia.com/author/anottingham/" class="entry-author-link" itemprop="url" rel="author"><span class="entry-author-name" itemprop="name">anottingham</span></a></span> </p></header><div class="entry-content" itemprop="text"><p class="ri-bubble"><strong>Hispanic Americans’ increasing spending power and cultural impact will shape brands’ marketing strategies.</strong></p> <p><a href="https://web.archive.org/web/20150910070612/http://digiday.com/brands/hispanic-media-consumption-5-charts/"><img class="alignleft size-medium wp-image-4338" src="https://web.archive.org/web/20150910070612im_/http://dmnmedia.com/wp-content/uploads/2015/03/Screen-Shot-2015-03-31-at-4.27.39-PM-300x171.png" alt="Hispanic media consumption, in 5 charts" width="300" height="171"/></a>The Hispanic community’s $1.3 trillion annual purchasing power, according to the Selig Center for Economic Growth’s 2014 data, combines favorably with Hispanics’ positive attitude toward advertising across all channels and devices.</p> <p>Read more from the source: <a title="Hispanic media consumption, in 5 charts" href="https://web.archive.org/web/20150910070612/http://digiday.com/brands/hispanic-media-consumption-5-charts/" target="_blank">Digiday</a></p> <p> </p> </div><footer class="entry-footer"><p class="entry-meta"><span class="entry-categories">Filed Under: <a href="https://web.archive.org/web/20150910070612/http://dmnmedia.com/category/advertising-2/" rel="category tag">Advertising</a></span> <span class="entry-tags">Tagged With: <a href="https://web.archive.org/web/20150910070612/http://dmnmedia.com/tag/advertising/" rel="tag">advertising</a>, <a href="https://web.archive.org/web/20150910070612/http://dmnmedia.com/tag/data/" rel="tag">data</a>, <a href="https://web.archive.org/web/20150910070612/http://dmnmedia.com/tag/hispanic-americans/" rel="tag">Hispanic Americans</a>, <a href="https://web.archive.org/web/20150910070612/http://dmnmedia.com/tag/media/" rel="tag">media</a>, <a href="https://web.archive.org/web/20150910070612/http://dmnmedia.com/tag/media-consumption/" rel="tag">media consumption</a>, <a href="https://web.archive.org/web/20150910070612/http://dmnmedia.com/tag/trends/" rel="tag">trends</a></span></p></footer></article></main><aside class="sidebar sidebar-primary widget-area" role="complementary" itemscope="itemscope" itemtype="http://schema.org/WPSideBar"> <section id="recent-posts-3" class="widget widget_recent_entries"><div class="widget-wrap"> <h4 class="widget-title widgettitle">Recent Posts</h4> <ul> <li> <a href="https://web.archive.org/web/20150910070612/http://dmnmedia.com/2015/09/trending-live-social-streaming/">Trending: Live Social Streaming</a> <span class="post-date">September 8, 2015</span> </li> <li> <a href="https://web.archive.org/web/20150910070612/http://dmnmedia.com/2015/09/google-plus-opportunities-within-an-evolving-platform/">Google Plus: Opportunities within an evolving platform</a> <span class="post-date">September 3, 2015</span> </li> <li> <a href="https://web.archive.org/web/20150910070612/http://dmnmedia.com/2015/09/strategizing-for-a-successful-social-media-promotion/">Strategizing for a successful social media promotion</a> <span class="post-date">September 1, 2015</span> </li> </ul> </div></section></aside></div></div></div><div class="footer-widgets"><div class="wrap"><div class="footer-widgets-1 widget-area"><section id="text-16" class="widget widget_text"><div class="widget-wrap"><h4 class="widget-title widgettitle">Contact Us</h4> <div class="textwidget"><h6 style="color:#f1f1f1;">508 Young St.<br/> Dallas, Texas<br/> 75202</h6> <h6 style="color:#f1f1f1;">P. 214.842.6864<br/> P. 877.265.3995<br/> E. <a href="https://web.archive.org/web/20150910070612/mailto:solutions@dmnmedia.com">solutions@dmnmedia.com</a></h6></div> </div></section> <section id="recent-posts-4" class="widget widget_recent_entries"><div class="widget-wrap"> <h4 class="widget-title widgettitle">News</h4> <ul> <li> <a href="https://web.archive.org/web/20150910070612/http://dmnmedia.com/2015/09/trending-live-social-streaming/">Trending: Live Social Streaming</a> </li> <li> <a href="https://web.archive.org/web/20150910070612/http://dmnmedia.com/2015/09/google-plus-opportunities-within-an-evolving-platform/">Google Plus: Opportunities within an evolving platform</a> </li> <li> <a href="https://web.archive.org/web/20150910070612/http://dmnmedia.com/2015/09/strategizing-for-a-successful-social-media-promotion/">Strategizing for a successful social media promotion</a> </li> </ul> </div></section> </div><div class="footer-widgets-2 widget-area"><section id="simple-social-icons-3" class="widget simple-social-icons"><div class="widget-wrap"><ul class="aligncenter"><li class="social-facebook"><a href="https://web.archive.org/web/20150910070612/https://www.facebook.com/DMNmediasolutions" target="_blank"></a></li><li class="social-gplus"><a href="https://web.archive.org/web/20150910070612/https://plus.google.com/+Dmnmedia/posts" target="_blank"></a></li><li class="social-linkedin"><a href="https://web.archive.org/web/20150910070612/http://www.linkedin.com/company/3180105" target="_blank"></a></li><li class="social-twitter"><a href="https://web.archive.org/web/20150910070612/https://twitter.com/DMNmediapro" target="_blank"></a></li></ul></div></section> </div><div class="footer-widgets-3 widget-area"><section id="search-3" class="widget widget_search"><div class="widget-wrap"><form method="get" class="search-form" action="https://web.archive.org/web/20150910070612/http://dmnmedia.com/" role="search"><input type="search" name="s" placeholder="Search DMNmedia.com…"/><input type="submit" value="Search"/></form></div></section> <section id="text-10" class="widget widget_text"><div class="widget-wrap"> <div class="textwidget"><a class="twitter-timeline" href="https://web.archive.org/web/20150910070612/https://twitter.com/DMNmediapro" data-widget-id="361660398069510144">Tweets by @DMNmediapro</a> <script>!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=/^http:/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+"://platform.twitter.com/widgets.js";fjs.parentNode.insertBefore(js,fjs);}}(document,"script","twitter-wjs");</script> </div> </div></section> </div></div></div><footer class="site-footer" role="contentinfo" itemscope="itemscope" itemtype="http://schema.org/WPFooter"><div class="wrap">Copyright © 2015 <span style="white-space:nowrap">The Dallas Morning News, Inc.</span> </div></footer></div> <script type="text/javascript"> /*<![CDATA[*/ var gmapstyles = 'default'; /* ]]> */ </script>  <script type="text/javascript"> var _hsq = _hsq || []; _hsq.push(["setContentType", "listing-page"]); (function(d,s,i,r) { if (d.getElementById(i)){return;} var n = d.createElement(s),e = document.getElementsByTagName(s)[0]; n.id=i;n.src = '//web.archive.org/web/20150910070612/http://js.hs-analytics.net/analytics/'+(Math.ceil(new Date()/r)*r)+'/471769.js'; e.parentNode.insertBefore(n, e); })(document, "script", "hs-analytics", 300000); </script>   <div id="responsive-menu"> <div id="rm-additional-content"> </div> <div class="menu-main-container"><ul id="menu-main-1" class="responsive-menu"><li class="home-logo menu-item menu-item-type-custom menu-item-object-custom menu-item-11"><a href="/web/20150910070612/http://dmnmedia.com/">Home</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-4084"><a href="#">About Us</a> <ul class="sub-menu"> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3894"><a href="https://web.archive.org/web/20150910070612/http://dmnmedia.com/about-us/audience-marketing/">Audience Marketing</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3896"><a href="https://web.archive.org/web/20150910070612/http://dmnmedia.com/about-us/company-info/">Company Info</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3895"><a href="https://web.archive.org/web/20150910070612/http://dmnmedia.com/about-us/leadership-team/">Leadership Team</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-4178"><a href="https://web.archive.org/web/20150910070612/http://dmnmedia.com/about-us/testimonials/">Testimonials</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3898"><a href="https://web.archive.org/web/20150910070612/http://dmnmedia.com/about-us/case-studies/">Case Studies</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3899"><a href="https://web.archive.org/web/20150910070612/http://dmnmedia.com/about-us/jobs/">Job Opportunities</a></li> </ul> </li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-4071"><a href="#">Brands</a> <ul class="sub-menu"> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-84"><a href="https://web.archive.org/web/20150910070612/http://dmnmedia.com/our-brands/the-dallas-morning-news/">The Dallas Morning News</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-760"><a href="https://web.archive.org/web/20150910070612/http://dmnmedia.com/our-brands/al-dia/">Al Día</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-766"><a href="https://web.archive.org/web/20150910070612/http://dmnmedia.com/our-brands/briefing/">Briefing</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-775"><a href="https://web.archive.org/web/20150910070612/http://dmnmedia.com/our-brands/fd/">FD</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-792"><a href="https://web.archive.org/web/20150910070612/http://dmnmedia.com/our-brands/guidelive/">GuideLive</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-790"><a href="https://web.archive.org/web/20150910070612/http://dmnmedia.com/our-brands/sportsday/">SportsDay</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-791"><a href="https://web.archive.org/web/20150910070612/http://dmnmedia.com/our-brands/neighborsgo/">Neighborsgo</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-771"><a href="https://web.archive.org/web/20150910070612/http://dmnmedia.com/our-brands/denton-record-chronicle/">Denton Record-Chronicle</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3903"><a href="https://web.archive.org/web/20150910070612/http://dmnmedia.com/our-brands/custom-publications/">Custom Publications</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3909"><a href="https://web.archive.org/web/20150910070612/http://dmnmedia.com/our-brands/inserts/">Inserts</a></li> </ul> </li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-4086"><a href="#">Services</a> <ul class="sub-menu"> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-323"><a href="https://web.archive.org/web/20150910070612/http://dmnmedia.com/services/digital/">Digital</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3910"><a href="https://web.archive.org/web/20150910070612/http://dmnmedia.com/services/mobile/">Mobile</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3911"><a href="https://web.archive.org/web/20150910070612/http://dmnmedia.com/services/social/">Social</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3916"><a href="https://web.archive.org/web/20150910070612/http://dmnmedia.com/services/targeted-solutions-digital/">Targeted Solutions (Digital)</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3914"><a href="https://web.archive.org/web/20150910070612/http://dmnmedia.com/services/targeted-solutions-print/">Targeted Solutions (Print)</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-322"><a href="https://web.archive.org/web/20150910070612/http://dmnmedia.com/services/creative/">Creative</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3918"><a href="https://web.archive.org/web/20150910070612/http://dmnmedia.com/services/video/">Video</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-326"><a href="https://web.archive.org/web/20150910070612/http://dmnmedia.com/services/printing/">Printing</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-328"><a href="https://web.archive.org/web/20150910070612/http://dmnmedia.com/services/research/">Research</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3922"><a href="https://web.archive.org/web/20150910070612/http://dmnmedia.com/services/event-marketing/">Event Marketing</a></li> </ul> </li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-16"><a href="https://web.archive.org/web/20150910070612/http://dmnmedia.com/resources/">Resources</a> <ul class="sub-menu"> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-4240"><a href="https://web.archive.org/web/20150910070612/http://dmnmedia.com/resources/media-kits/">Media Kits</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-417"><a href="https://web.archive.org/web/20150910070612/http://dmnmedia.com/resources/rates-specs-and-deadlines/">Rates, Specs and Deadlines</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-411"><a href="https://web.archive.org/web/20150910070612/http://dmnmedia.com/resources/ad-file-prep-tips/">Ad File Prep Tips</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-4210"><a href="https://web.archive.org/web/20150910070612/http://dmnmedia.com/resources/classifieds/">Classifieds</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-661"><a href="https://web.archive.org/web/20150910070612/http://adsource.ahbelo.com/AdDesk/Htmlfiles/Home.jsp">Submit Ad</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-659"><a href="https://web.archive.org/web/20150910070612/http://pageview.dallasnews.com/">Tearsheets</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3923"><a href="https://web.archive.org/web/20150910070612/http://dmnmedia.com/resources/circulation-audits/">Circulation Audits</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-4001"><a href="https://web.archive.org/web/20150910070612/http://dmnmedia.com/resources/advertising-policy/">Advertising Policy</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3649"><a href="https://web.archive.org/web/20150910070612/http://dmnmedia.com/resources/digital-terms-conditions/">Digital Terms & Conditions</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-418"><a href="https://web.archive.org/web/20150910070612/http://dmnmedia.com/resources/about-north-texas/">About North Texas</a></li> </ul> </li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3611"><a href="https://web.archive.org/web/20150910070612/http://dmnmedia.com/dmn-media-marketing-intelligence/">Blog</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3962"><a href="https://web.archive.org/web/20150910070612/http://dmnmedia.com/contact/">Contact Us</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3967"><a href="https://web.archive.org/web/20150910070612/http://dmnmedia.com/resources/media-kits/">Media Kits</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3959"><a href="https://web.archive.org/web/20150910070612/http://www.dallasnews.com/classifieds/">Classifieds</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3961"><a href="https://web.archive.org/web/20150910070612/http://adsource.ahbelo.com/AdDesk/Htmlfiles/Home.jsp">Submit Ad</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3960"><a href="https://web.archive.org/web/20150910070612/http://www1.shoom.com/etearsheets/">Tearsheets</a></li> </ul></div> </div> <div id="click-menu" class=" overlay" role="button" aria-label="Responsive Menu Button"> <img id="RM3Lines" src="https://web.archive.org/web/20150910070612im_/http://dmnmedia.wpengine.com/wp-content/uploads/2015/01/dmn-menu-icon-56t1.png" class="click-menu-image" alt="Responsive Menu Clicked Image" title="Responsive Menu Clicked Image"/> </div><script>var $RMjQuery = jQuery.noConflict();$RMjQuery( document ).ready( function(){var isOpen = false;$RMjQuery( document ).on( 'click', '#click-menu', function(){!isOpen ? openRM() : closeRM()});function openRM(){$RMjQuery( '#responsive-menu' ).css( 'display', 'block' );$RMjQuery( '#responsive-menu' ).addClass( 'RMOpened' );$RMjQuery( '#click-menu' ).addClass( 'click-menu-active' );$RMjQuery( '#responsive-menu' ).stop().animate({left: "0"}, 300, 'linear', function(){isOpen = true})}function closeRM(){$RMjQuery( '#responsive-menu' ).animate({left: -$RMjQuery( '#responsive-menu' ).width()}, 300, 'linear', function(){$RMjQuery( '#responsive-menu' ).css( 'display', 'none' );$RMjQuery( '#responsive-menu' ).removeClass( 'RMOpened' );$RMjQuery( '#click-menu' ).removeClass( 'click-menu-active' );isOpen = false})}$RMjQuery( window ).resize( function(){if( $RMjQuery( window ).width() > 768 ){if( $RMjQuery( '#responsive-menu' ).css( 'left' ) != -$RMjQuery( '#responsive-menu' ).width() ){closeRM()}}});$RMjQuery( '#responsive-menu ul ul' ).css( 'display', 'none' );$RMjQuery( '#responsive-menu .current_page_ancestor.menu-item-has-children' ).children( 'ul' ).css( 'display', 'block' );$RMjQuery( '#responsive-menu .current-menu-ancestor.menu-item-has-children' ).children( 'ul' ).css( 'display', 'block' );$RMjQuery( '#responsive-menu .current-menu-item.menu-item-has-children' ).children( 'ul' ).css( 'display', 'block' );$RMjQuery( '#responsive-menu .current_page_ancestor.page_item_has_children' ).children( 'ul' ).css( 'display', 'block' );$RMjQuery( '#responsive-menu .current-menu-ancestor.page_item_has_children' ).children( 'ul' ).css( 'display', 'block' );$RMjQuery( '#responsive-menu .current-menu-item.page_item_has_children' ).children( 'ul' ).css( 'display', 'block' );$RMjQuery( '#responsive-menu ul ul' ).css( 'display', 'block' );var clickLink = '<span class=\"appendLink rm-append-active\">▲</span>';var clickedLink = '<span class=\"appendLink rm-append-active\">▲</span>';$RMjQuery( '#responsive-menu .responsive-menu li' ).each( function(){if( $RMjQuery( this ).children( 'ul' ).length > 0 ){if( $RMjQuery( this ).find( '> ul' ).css( 'display' ) == 'none' ){$RMjQuery( this ).prepend( clickLink )}else{$RMjQuery( this ).prepend( clickedLink )}}});$RMjQuery( '.appendLink' ).on( 'click', function(){if( $RMjQuery( this ).closest( 'ul' ).is( '.responsive-menu' ) ){$RMjQuery( '.accordion-open' ).removeClass( 'accordion-open' );$RMjQuery( this ).parent( 'li' ).addClass( 'accordion-open' );$RMjQuery( '.responsive-menu > li:not( .accordion-open ) > ul' ).slideUp();if( $RMjQuery( this ).siblings( 'ul' ).is( ':visible' ) ){$RMjQuery( this ).parent( 'li' ).removeClass( 'accordion-open' )}else{$RMjQuery( this ).parent( 'li' ).addClass( 'accordion-open' )}$RMjQuery( '.responsive-menu > li > .appendLink' ).removeClass( 'rm-append-inactive' );$RMjQuery( '.responsive-menu > li > .appendLink' ).addClass( 'rm-append-active' );var AllClosed = true;$RMjQuery( '.responsive-menu > li > .appendLink' ).each( function( i ){$RMjQuery( this ).html( $RMjQuery( this ).hasClass( 'rm-append-active' ) ? '▼' : '▲' );AllClosed = $RMjQuery( this ).parent( 'li' ).hasClass( 'accordion-open' )? false : AllClosed});$RMjQuery( this ).removeClass( 'rm-append-active' );$RMjQuery( this ).addClass( 'rm-append-inactive' );if( AllClosed ){$RMjQuery( this ).removeClass( 'rm-append-inactive' );$RMjQuery( this ).addClass( 'rm-append-active' )}}$RMjQuery( this ).nextAll( '#responsive-menu ul ul' ).slideToggle();$RMjQuery( this ).html( $RMjQuery( this ).hasClass( 'rm-append-active' ) ? '▼' : '▲' );$RMjQuery( this ).toggleClass( 'rm-append-active rm-append-inactive' )});$RMjQuery( '.rm-click-disabled' ).on( 'click', function(){if( $RMjQuery( this ).closest( 'ul' ).is( '.responsive-menu' ) ){$RMjQuery( '.accordion-open' ).removeClass( 'accordion-open' );$RMjQuery( this ).parent( 'li' ).addClass( 'accordion-open' );$RMjQuery( '.responsive-menu > li:not( .accordion-open ) > ul' ).slideUp();if( $RMjQuery( this ).siblings( 'ul' ).is( ':visible' ) ){$RMjQuery( this ).parent( 'li' ).removeClass( 'accordion-open' )}else{$RMjQuery( this ).parent( 'li' ).addClass( 'accordion-open' )}$RMjQuery( '.responsive-menu > li > .appendLink' ).removeClass( 'rm-append-inactive' );$RMjQuery( '.responsive-menu > li > .appendLink' ).addClass( 'rm-append-active' );var AllClosed = true;$RMjQuery( '.responsive-menu > li > .appendLink' ).each( function( i ){$RMjQuery( this ).html( $RMjQuery( this ).hasClass( 'rm-append-active' ) ? '▼' : '▲' );AllClosed = $RMjQuery( this ).parent( 'li' ).hasClass( 'accordion-open' )? false : AllClosed});$RMjQuery( this ).removeClass( 'rm-append-active' );$RMjQuery( this ).addClass( 'rm-append-inactive' );if( AllClosed ){$RMjQuery( this ).removeClass( 'rm-append-inactive' );$RMjQuery( this ).addClass( 'rm-append-active' )}}$RMjQuery( this ).nextAll( '#responsive-menu ul ul' ).slideToggle();$RMjQuery( this ).siblings( '.appendLink' ).html( $RMjQuery( this ).hasClass( 'rm-append-active' ) ? '▼' : '▲' );$RMjQuery( this ).toggleClass( 'rm-append-active rm-append-inactive' )});$RMjQuery( '.rm-append-inactive' ).siblings( 'ul' ).css( 'display', 'none' )});</script> <noscript><iframe src="//web.archive.org/web/20150910070612if_/http://www.googletagmanager.com/ns.html?id=GTM-5LCD2B" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript> <script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= '//web.archive.org/web/20150910070612/http://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-5LCD2B');</script> <link rel="stylesheet" id="eventon_dynamic_styles-css" href="https://web.archive.org/web/20150910070612cs_/http://dmnmedia.com/wp-content/plugins/eventON/assets/css/eventon_dynamic_styles.css?ver=4.3" type="text/css" media="all"/> <script type="text/javascript"> /* <![CDATA[ */ var thickboxL10n = {"next":"Next >","prev":"< Prev","image":"Image","of":"of","close":"Close","noiframes":"This feature requires inline frames. You have iframes disabled or your browser does not support them.","loadingAnimation":"https:\/\/web.archive.org\/web\/20150910070612\/http:\/\/dmnmedia.com\/wp-includes\/js\/thickbox\/loadingAnimation.gif"}; /* ]]> */ </script> <script type="text/javascript" src="https://web.archive.org/web/20150910070612js_/http://dmnmedia.com/wp-includes/js/thickbox/thickbox.js?ver=3.1-20121105"></script> <script type="text/javascript" src="https://web.archive.org/web/20150910070612js_/http://dmnmedia.com/wp-includes/js/underscore.min.js?ver=1.6.0"></script> <script type="text/javascript" src="https://web.archive.org/web/20150910070612js_/http://dmnmedia.com/wp-includes/js/shortcode.min.js?ver=4.3"></script> <script type="text/javascript" src="https://web.archive.org/web/20150910070612js_/http://dmnmedia.com/wp-admin/js/media-upload.min.js?ver=4.3"></script> <script type="text/javascript" src="https://web.archive.org/web/20150910070612js_/http://dmnmedia.com/wp-content/plugins/sweet-wordpress-testimonials//includes/js/front-end-scripts.js?ver=1.0"></script> </body> </html>