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class="entry-header"><h1 class="entry-title" itemprop="headline">How to Use Social Media to Humanize Your Brand – Soshable</h1> <p class="entry-meta"><time class="entry-time" itemprop="datePublished" datetime="2015-06-03T16:53:58+00:00">June 3, 2015</time> by <span class="entry-author" itemprop="author" itemscope itemtype="http://schema.org/Person"><a href="https://web.archive.org/web/20150927233042/http://dmnmedia.com/author/anottingham/" class="entry-author-link" itemprop="url" rel="author"><span class="entry-author-name" itemprop="name">anottingham</span></a></span> </p></header><div class="entry-content" itemprop="text"><p><a href="https://web.archive.org/web/20150927233042/http://soshable.com/how-to-use-social-media-to-humanize-your-brand/"><img class="alignleft size-medium wp-image-4381" src="https://web.archive.org/web/20150927233042im_/http://dmnmedia.com/wp-content/uploads/2015/06/Screen-Shot-2015-06-03-at-4.55.29-PM-300x290.png" alt="How to use social media to humanize your brand" width="300" height="290"/></a>Now that you’ve built a brand using slick marketing collateral and some deft Web design, it’s time to make it personal.</p> <p>To truly engage your client base, your customers need to see the human side of your brand. You’ll need to make friends with them online. But how?</p> <p>One way is to create a trusted space for collaboration. Introduce your customers to the people behind your business by featuring your employees. Share stories about your brand and insights about the company.</p> <p>Another key involves using your expertise to educate your audience. Position your brand as a credible and trusted authority in your industry. Share outside content when appropriate to broaden your reach.</p> <p>Also, make sure your website is consistently secure, quick and highly functional so that the customer’s experience is seamless and positive from beginning to end.</p> <p><strong>Read more from the source: <a href="https://web.archive.org/web/20150927233042/http://soshable.com/how-to-use-social-media-to-humanize-your-brand/" target="_blank">Soshable</a></strong></p> <p> </p> <p> </p> <p><br/> <script type="text/javascript">// <![CDATA[ var _kaq = _kaq || []; _kaq.push([2, "555d0b406de1af181c00011c", "554248f2d7373d996e0001c6"]); (function(){ var ka = document.createElement('script'); ka.async=true; ka.id="ka_tracker"; ka.src="https://web.archive.org/web/20150927233042/http://analytics.kapost.com/ka.js"; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ka, s); })(); // ]]></script><br/> </p> <div class="share-after share-filled share-medium" id="share-after-4379"><div class="facebook" 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