CINXE.COM
Design & Practice - Creative Agency Amsterdam
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We elevate creative brands worldwide through strategic thinking and a tactile design philosophy." property="og:description"/><meta content="Design & Practice - Creative Agency Amsterdam" property="twitter:title"/><meta content="We are a creative consultancy that produces thought provoking design for creative companies. 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style="background-image:url("https://cdn.prod.website-files.com/5e2cabf460dc1a1357e9e87d/66827be059141696b3dcc9ae_20231107_OlinColours_Card_Cherry.jpg")" href="/portfolio-projects/olin-coulours" class="projectcontainer w-inline-block"></a><a href="/portfolio-projects/olin-coulours" class="div-block-14 w-inline-block"><div class="w-layout-grid grid-6"><div id="w-node-ef909374-cd92-5390-2e63-12dfd9ebf7de-09e1739e" class="locationproject">Paris, France</div><div id="w-node-_9e93b3f1-ba0a-0e04-5b87-c6fd554091e2-09e1739e" class="taglineproject w-dyn-bind-empty"></div><div id="w-node-_20065e27-7bc4-0985-09bf-e27700de98d3-09e1739e" data-w-id="20065e27-7bc4-0985-09bf-e27700de98d3" class="projecttitlehome link">Olin Colours</div></div></a></div></div><div role="listitem" class="collection-item-2 w-dyn-item"><div class="div-block-7"><div class="white-layer"></div><a style="background-image:url("https://cdn.prod.website-files.com/5e2cabf460dc1a1357e9e87d/666ab5d7905d69533e7b85f1_Antalis_Conqueror_InspiTool_Folder%26Wrapper_01_LR.jpg")" href="/portfolio-projects/conqueror" class="projectcontainer w-inline-block"></a><a href="/portfolio-projects/conqueror" class="div-block-14 w-inline-block"><div class="w-layout-grid grid-6"><div id="w-node-ef909374-cd92-5390-2e63-12dfd9ebf7de-09e1739e" class="locationproject">Paris, France</div><div id="w-node-_9e93b3f1-ba0a-0e04-5b87-c6fd554091e2-09e1739e" class="taglineproject w-dyn-bind-empty"></div><div id="w-node-_20065e27-7bc4-0985-09bf-e27700de98d3-09e1739e" data-w-id="20065e27-7bc4-0985-09bf-e27700de98d3" class="projecttitlehome link">Conqueror</div></div></a></div></div><div role="listitem" class="collection-item-2 w-dyn-item"><div class="div-block-7"><div class="white-layer"></div><a style="background-image:url("https://cdn.prod.website-files.com/5e2cabf460dc1a1357e9e87d/666849b22afc9e47ad675f77_20240516_D%26P_TEFAF_Photoshoot_Maastricht_Invite_detail04_LR.jpg")" href="/portfolio-projects/tefaf-2024" class="projectcontainer w-inline-block"></a><a href="/portfolio-projects/tefaf-2024" class="div-block-14 w-inline-block"><div class="w-layout-grid grid-6"><div id="w-node-ef909374-cd92-5390-2e63-12dfd9ebf7de-09e1739e" class="locationproject">Maastricht, NL - New York, US</div><div id="w-node-_9e93b3f1-ba0a-0e04-5b87-c6fd554091e2-09e1739e" class="taglineproject">Creating a campaign worthy of TEFAF, one of the largest fairs for art, antiquities and design in the world. </div><div id="w-node-_20065e27-7bc4-0985-09bf-e27700de98d3-09e1739e" data-w-id="20065e27-7bc4-0985-09bf-e27700de98d3" class="projecttitlehome link">TEFAF 2024</div></div></a></div></div><div role="listitem" class="collection-item-2 w-dyn-item"><div class="div-block-7"><div class="white-layer"></div><a style="background-image:url("https://cdn.prod.website-files.com/5e2cabf460dc1a1357e9e87d/64770f79692e55c571b62891_TEFAF_Maastricht_D%26P_Campaign_Still_4.jpg")" href="/portfolio-projects/tefaf-2023" class="projectcontainer w-inline-block"></a><a href="/portfolio-projects/tefaf-2023" class="div-block-14 w-inline-block"><div class="w-layout-grid grid-6"><div id="w-node-ef909374-cd92-5390-2e63-12dfd9ebf7de-09e1739e" class="locationproject">Maastricht, NL - New York, US</div><div id="w-node-_9e93b3f1-ba0a-0e04-5b87-c6fd554091e2-09e1739e" class="taglineproject">Creating a campaign worthy of TEFAF, one of the largest fairs for art, antiquities and design in the world.</div><div id="w-node-_20065e27-7bc4-0985-09bf-e27700de98d3-09e1739e" data-w-id="20065e27-7bc4-0985-09bf-e27700de98d3" class="projecttitlehome link">TEFAF 2023</div></div></a></div></div><div role="listitem" class="collection-item-2 w-dyn-item"><div class="div-block-7"><div class="white-layer"></div><a style="background-image:url("https://cdn.prod.website-files.com/5e2cabf460dc1a1357e9e87d/6218f9ead8286bc433ef2d54_D%26P_Antalis_Greetingcard_2022_photoshoot_01.jpg")" href="/portfolio-projects/antalis-greeting-card" class="projectcontainer w-inline-block"></a><a href="/portfolio-projects/antalis-greeting-card" class="div-block-14 w-inline-block"><div class="w-layout-grid grid-6"><div id="w-node-ef909374-cd92-5390-2e63-12dfd9ebf7de-09e1739e" class="locationproject">Paris, France</div><div id="w-node-_9e93b3f1-ba0a-0e04-5b87-c6fd554091e2-09e1739e" class="taglineproject w-dyn-bind-empty"></div><div id="w-node-_20065e27-7bc4-0985-09bf-e27700de98d3-09e1739e" data-w-id="20065e27-7bc4-0985-09bf-e27700de98d3" class="projecttitlehome link">Antalis Greetings Card</div></div></a></div></div><div role="listitem" class="collection-item-2 w-dyn-item"><div class="div-block-7"><div class="white-layer"></div><a style="background-image:url("https://cdn.prod.website-files.com/5e2cabf460dc1a1357e9e87d/6478c2aa1295a0e183b6b4f3_D%26P_TNY22.Exterior1.Eric%20Petschek3.jpg")" href="/portfolio-projects/tefaf-2022" class="projectcontainer w-inline-block"></a><a href="/portfolio-projects/tefaf-2022" class="div-block-14 w-inline-block"><div class="w-layout-grid grid-6"><div id="w-node-ef909374-cd92-5390-2e63-12dfd9ebf7de-09e1739e" class="locationproject">Maastricht, NL - New York, USA</div><div id="w-node-_9e93b3f1-ba0a-0e04-5b87-c6fd554091e2-09e1739e" class="taglineproject">Immersive campaign for the world鈥檚 preeminent organization for fine art, antiques, and design.</div><div id="w-node-_20065e27-7bc4-0985-09bf-e27700de98d3-09e1739e" data-w-id="20065e27-7bc4-0985-09bf-e27700de98d3" class="projecttitlehome link">TEFAF 2022</div></div></a></div></div><div role="listitem" class="collection-item-2 w-dyn-item"><div class="div-block-7"><div class="white-layer"></div><a style="background-image:url("https://cdn.prod.website-files.com/5e2cabf460dc1a1357e9e87d/61605a0c62b45ca802c4037e_Artboard%204.jpg")" href="/portfolio-projects/tefaf" class="projectcontainer w-inline-block"></a><a href="/portfolio-projects/tefaf" class="div-block-14 w-inline-block"><div class="w-layout-grid grid-6"><div id="w-node-ef909374-cd92-5390-2e63-12dfd9ebf7de-09e1739e" class="locationproject">Maastricht, NL / New York, US</div><div id="w-node-_9e93b3f1-ba0a-0e04-5b87-c6fd554091e2-09e1739e" class="taglineproject">A campaign identity bringing art to life</div><div id="w-node-_20065e27-7bc4-0985-09bf-e27700de98d3-09e1739e" data-w-id="20065e27-7bc4-0985-09bf-e27700de98d3" class="projecttitlehome link">TEFAF 2021</div></div></a></div></div><div role="listitem" class="collection-item-2 w-dyn-item"><div class="div-block-7"><div class="white-layer"></div><a style="background-image:url("https://cdn.prod.website-files.com/5e2cabf460dc1a1357e9e87d/60c33746dc08ed78226c4be3_OLIN_ORIGINS_BrandLaunch_ToolOverview_03.jpg")" href="/portfolio-projects/olin-origins" class="projectcontainer w-inline-block"></a><a href="/portfolio-projects/olin-origins" class="div-block-14 w-inline-block"><div class="w-layout-grid grid-6"><div id="w-node-ef909374-cd92-5390-2e63-12dfd9ebf7de-09e1739e" class="locationproject">Paris, France</div><div id="w-node-_9e93b3f1-ba0a-0e04-5b87-c6fd554091e2-09e1739e" class="taglineproject">Capturing the essence of nature through the materiality of paper</div><div id="w-node-_20065e27-7bc4-0985-09bf-e27700de98d3-09e1739e" data-w-id="20065e27-7bc4-0985-09bf-e27700de98d3" class="projecttitlehome link">Olin Origins</div></div></a></div></div><div role="listitem" class="collection-item-2 w-dyn-item"><div class="div-block-7"><div class="white-layer"></div><a style="background-image:url("https://cdn.prod.website-files.com/5e2cabf460dc1a1357e9e87d/606cc9b3bd13aace54e087dc_OLIN_Design_BrandActivation_InspirationPack_Group_01.jpg")" href="/portfolio-projects/olin" class="projectcontainer w-inline-block"></a><a href="/portfolio-projects/olin" class="div-block-14 w-inline-block"><div class="w-layout-grid grid-6"><div id="w-node-ef909374-cd92-5390-2e63-12dfd9ebf7de-09e1739e" class="locationproject">Paris, France</div><div id="w-node-_9e93b3f1-ba0a-0e04-5b87-c6fd554091e2-09e1739e" class="taglineproject">Repositioning a premium paper for a creative audience</div><div id="w-node-_20065e27-7bc4-0985-09bf-e27700de98d3-09e1739e" data-w-id="20065e27-7bc4-0985-09bf-e27700de98d3" class="projecttitlehome link">Olin Design</div></div></a></div></div><div role="listitem" class="collection-item-2 w-dyn-item"><div class="div-block-7"><div class="white-layer"></div><a style="background-image:url("https://cdn.prod.website-files.com/5e2cabf460dc1a1357e9e87d/5e42bb4a5c0c0b7f1dc21b02_133A2096_L.jpg")" href="/portfolio-projects/tom-dixon" class="projectcontainer w-inline-block"></a><a href="/portfolio-projects/tom-dixon" class="div-block-14 w-inline-block"><div class="w-layout-grid grid-6"><div id="w-node-ef909374-cd92-5390-2e63-12dfd9ebf7de-09e1739e" class="locationproject">London, UK</div><div id="w-node-_9e93b3f1-ba0a-0e04-5b87-c6fd554091e2-09e1739e" class="taglineproject">Transitioning from a niche designer label to a global luxury consumer brand</div><div id="w-node-_20065e27-7bc4-0985-09bf-e27700de98d3-09e1739e" data-w-id="20065e27-7bc4-0985-09bf-e27700de98d3" class="projecttitlehome link">Tom Dixon</div></div></a></div></div></div></div></div></div><div class="projects-list-div m100-80"><div class="section"><div class="w-layout-grid grid-headline"><div id="w-node-_99573a0e-5905-6f88-bfbb-7285c19ffce4-09e1739e" class="grid-header"><div id="w-node-e469ca62-3e7d-956f-e5a2-68c640ca85bd-09e1739e" class="citation header">Recent projects</div><div id="w-node-_6305ac14-dba6-4b4d-b577-2bc2720a2d63-09e1739e" class="text chaptertitle"></div></div><div id="w-node-_82215863-ba71-1ba4-db77-551c677cb201-09e1739e" class="w-dyn-list"><div role="list" class="collection-list-4 w-dyn-items"><div id="w-node-_82215863-ba71-1ba4-db77-551c677cb203-09e1739e" role="listitem" class="collection-item-7 w-dyn-item"><a data-w-id="ff3b345b-0d26-e233-3d7f-5aec4124afb6" href="/portfolio-projects/olin-coulours" class="link-latestproject w-inline-block"><div data-w-id="900820f8-3e40-2dba-4e29-f3ce6d4472c9" style="background-image:url("https://cdn.prod.website-files.com/5e2cabf460dc1a1357e9e87d/66827be059141696b3dcc9ae_20231107_OlinColours_Card_Cherry.jpg")" class="div-image-project-list"></div><div class="video-div-preview"><div class="html-embed-videos w-embed"><video width="100%" height="100%" muted autoplay loop=true> <source src="https://dl.dropboxusercontent.com/s/6404no4vpsgrtzqazoddi/olin-colours-1.mp4?rlkey=jwvilga54b6b5ejcf553ekdis&dl=0" type="video/mp4" /> </video></div><div style="background-image:url("https://cdn.prod.website-files.com/5e2cabf460dc1a1357e9e87d/66827be059141696b3dcc9ae_20231107_OlinColours_Card_Cherry.jpg")" class="div-image-project-hidden"></div></div></a><a href="/portfolio-projects/olin-coulours" class="text m25">Olin Colours</a></div><div id="w-node-_82215863-ba71-1ba4-db77-551c677cb203-09e1739e" role="listitem" class="collection-item-7 w-dyn-item"><a data-w-id="ff3b345b-0d26-e233-3d7f-5aec4124afb6" href="/portfolio-projects/conqueror" class="link-latestproject w-inline-block"><div data-w-id="900820f8-3e40-2dba-4e29-f3ce6d4472c9" style="background-image:url("https://cdn.prod.website-files.com/5e2cabf460dc1a1357e9e87d/666ab5d7905d69533e7b85f1_Antalis_Conqueror_InspiTool_Folder%26Wrapper_01_LR.jpg")" class="div-image-project-list"></div><div class="video-div-preview"><div class="html-embed-videos w-embed"><video width="100%" height="100%" muted autoplay loop=true> <source src="https://dl.dropboxusercontent.com/s/vtk9l2mtqyffs2vxp80yb/Conqueror-Video-1080x1080px.mp4?rlkey=ogobsjwvft63n615gq783gfpa&dl=0" type="video/mp4" /> </video></div><div style="background-image:url("https://cdn.prod.website-files.com/5e2cabf460dc1a1357e9e87d/666ab5d7905d69533e7b85f1_Antalis_Conqueror_InspiTool_Folder%26Wrapper_01_LR.jpg")" class="div-image-project-hidden"></div></div></a><a href="/portfolio-projects/conqueror" class="text m25">Conqueror</a></div></div></div></div></div><div class="section m200"><div class="w-layout-grid grid-headline m100"><div id="w-node-_4555f54a-074d-51ea-1e7a-2050d5edcfaf-09e1739e" class="grid-header"><div id="w-node-_4555f54a-074d-51ea-1e7a-2050d5edcfb0-09e1739e" class="citation header">Other works</div><div id="w-node-_4555f54a-074d-51ea-1e7a-2050d5edcfb2-09e1739e" class="text informationproject">We elevate creative brands worldwide through strategic 聽thinking and a tactile design philosophy. <a href="/project" class="link-3">See more projects</a> </div></div><div id="w-node-_7bcbe713-71ba-f7c5-c0e4-795d670a2f72-09e1739e" class="collection-list-project w-dyn-list"><div role="list" class="collection-list-project-1 w-dyn-items"><div id="w-node-_7bcbe713-71ba-f7c5-c0e4-795d670a2f74-09e1739e" role="listitem" class="collection-item-project w-dyn-item"><a data-w-id="8aff4ef7-a9d7-7f01-ed82-d444f9926526" href="/portfolio-projects/tefaf-2023" class="link-project w-inline-block"><div data-w-id="0c8ba063-a5bd-8d4e-5327-57f4a3455cd9" style="background-image:url("https://cdn.prod.website-files.com/5e2cabf460dc1a1357e9e87d/64770f79692e55c571b62891_TEFAF_Maastricht_D%26P_Campaign_Still_4.jpg")" class="div-image-project-list"></div><div class="video-div-preview"><div class="html-embed-videos small w-embed"><video width="100%" height="100%" muted autoplay loop=true> <source 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