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it strategically redefines the brand identity, inspired by American ad agency culture and traditional drugstore aesthetics, to offer a distinctive experience on Avenue des Champs-Élysées.</div></a></div><div role="listitem" class="w-dyn-item"><a data-w-id="7e7f985f-9e04-bca9-1529-2eecfe001d61" href="/post/atelier-elliotts-brand-identity" class="div-block-hover w-inline-block"><div id="w-node-cbd52565-9bb2-c15f-ba98-308f50cc21cc-7ae173b0" class="black-line"></div><div id="w-node-_3655ece9-0adb-8e53-8594-e5ec91db6d12-7ae173b0" data-w-id="3655ece9-0adb-8e53-8594-e5ec91db6d12" class="text subtitle">Case Study</div><div id="w-node-d6dd3846-8b65-f4d7-5302-82b2dd40e5d0-7ae173b0" class="text subtitle _2">Read more</div><div id="w-node-_3331c102-c784-2572-74a9-779c62d05b9a-7ae173b0" class="text title _2">Crafting a Minimalist Elegance: The Evolution of Atelier Elliott's Flexible Brand Identity</div><div id="w-node-caf6a891-5d62-95e0-98ea-07ce362ab7eb-7ae173b0" data-w-id="caf6a891-5d62-95e0-98ea-07ce362ab7eb" style="background-image:url("https://cdn.prod.website-files.com/5e2cabf460dc1a1357e9e87d/66840d3e579606704c702eb0_Run2Day_Overtoom_293_square.jpg")" class="image-thumbnail"></div><div id="w-node-fdb37371-c34e-58d5-8031-ce1e89212d50-7ae173b0" class="text subtitle">Discover Atelier Elliott's flexible brand identity evolution, blending minimalist elegance and meticulous detail in print and web showcases of interior design projects.</div></a></div><div role="listitem" class="w-dyn-item"><a data-w-id="7e7f985f-9e04-bca9-1529-2eecfe001d61" href="/post/olin-new-brand-identity" class="div-block-hover w-inline-block"><div id="w-node-cbd52565-9bb2-c15f-ba98-308f50cc21cc-7ae173b0" class="black-line"></div><div id="w-node-_3655ece9-0adb-8e53-8594-e5ec91db6d12-7ae173b0" data-w-id="3655ece9-0adb-8e53-8594-e5ec91db6d12" class="text subtitle">Case Study</div><div id="w-node-d6dd3846-8b65-f4d7-5302-82b2dd40e5d0-7ae173b0" class="text subtitle _2">Read more</div><div id="w-node-_3331c102-c784-2572-74a9-779c62d05b9a-7ae173b0" class="text title _2">Transforming Olin: New Brand Identity for Antalis’ Flagship Premium Uncoated Paper Range</div><div id="w-node-caf6a891-5d62-95e0-98ea-07ce362ab7eb-7ae173b0" data-w-id="caf6a891-5d62-95e0-98ea-07ce362ab7eb" style="background-image:url("https://cdn.prod.website-files.com/5e2cabf460dc1a1357e9e87d/66840f86b200d8b0f80f9f9e_OLIN_Design_BrandActivation_InspirationPack_Cards_AbsWhite_03.jpg")" class="image-thumbnail"></div><div id="w-node-fdb37371-c34e-58d5-8031-ce1e89212d50-7ae173b0" class="text subtitle">We introduced the Olin Design Sample Folder to showcase paper textures and launched @olin_paper on Instagram to inspire designers, demonstrating our commitment to supporting creativity.</div></a></div><div role="listitem" class="w-dyn-item"><a data-w-id="7e7f985f-9e04-bca9-1529-2eecfe001d61" href="/post/olins-rebrand" class="div-block-hover w-inline-block"><div id="w-node-cbd52565-9bb2-c15f-ba98-308f50cc21cc-7ae173b0" class="black-line"></div><div id="w-node-_3655ece9-0adb-8e53-8594-e5ec91db6d12-7ae173b0" data-w-id="3655ece9-0adb-8e53-8594-e5ec91db6d12" class="text subtitle">Case Study</div><div id="w-node-d6dd3846-8b65-f4d7-5302-82b2dd40e5d0-7ae173b0" class="text subtitle _2">Read more</div><div id="w-node-_3331c102-c784-2572-74a9-779c62d05b9a-7ae173b0" class="text title _2">The importance of finding your target audience: Olin rebrand case study. </div><div id="w-node-caf6a891-5d62-95e0-98ea-07ce362ab7eb-7ae173b0" data-w-id="caf6a891-5d62-95e0-98ea-07ce362ab7eb" style="background-image:url("https://cdn.prod.website-files.com/5e2cabf460dc1a1357e9e87d/61fc3276eb040534f3df08f9_Antalis_Olin_Brand_InspirationTool_02.jpg")" class="image-thumbnail"></div><div id="w-node-fdb37371-c34e-58d5-8031-ce1e89212d50-7ae173b0" class="text subtitle">A rebrand is not just a new logo; it is usually a recalibration of what a brand is about and who it wants to serve. The repositioning for Olin was exactly that; and it this case it meant putting the focus back on the core decision maker: the creative. </div></a></div><div role="listitem" class="w-dyn-item"><a data-w-id="7e7f985f-9e04-bca9-1529-2eecfe001d61" href="/post/a-conversation-with-design-practice" class="div-block-hover w-inline-block"><div id="w-node-cbd52565-9bb2-c15f-ba98-308f50cc21cc-7ae173b0" class="black-line"></div><div id="w-node-_3655ece9-0adb-8e53-8594-e5ec91db6d12-7ae173b0" data-w-id="3655ece9-0adb-8e53-8594-e5ec91db6d12" class="text subtitle">Interview</div><div id="w-node-d6dd3846-8b65-f4d7-5302-82b2dd40e5d0-7ae173b0" class="text subtitle _2">Read more</div><div id="w-node-_3331c102-c784-2572-74a9-779c62d05b9a-7ae173b0" class="text title _2">A conversation with Design & Practice</div><div id="w-node-caf6a891-5d62-95e0-98ea-07ce362ab7eb-7ae173b0" data-w-id="caf6a891-5d62-95e0-98ea-07ce362ab7eb" style="background-image:url("https://cdn.prod.website-files.com/5e2cabf460dc1a1357e9e87d/61f028739699617abba1a285_Rive%20Roshan%20low%20res%202966.jpg")" class="image-thumbnail"></div><div id="w-node-fdb37371-c34e-58d5-8031-ce1e89212d50-7ae173b0" class="text subtitle">A conversation recorded by the Monsterkamer and first published on their website.</div></a></div></div></div></div><div class="footer-section"><div class="footer-grid"><div id="w-node-_6e8f7166-6b26-64b9-16b7-7eacae03b41d-ae03b41b" class="footertext hide">Design & Practice</div><div id="w-node-_6e8f7166-6b26-64b9-16b7-7eacae03b41f-ae03b41b" class="footertext">Th. 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