CINXE.COM

<!DOCTYPE html><html data-wf-domain="www.designandpractice.com" data-wf-page="631b582a82d6e7f3c0e173aa" data-wf-site="5e2c8b4886f417e45618e5d6" data-wf-collection="631b582a82d6e7fa1be173a2" data-wf-item-slug="olin"><head><meta charset="utf-8"/><title>D&P Project - Olin Design</title><meta content="Read more about Olin Design." name="description"/><meta content="D&P Project - Olin Design" property="og:title"/><meta content="Read more about Olin Design." property="og:description"/><meta content="https://cdn.prod.website-files.com/5e2cabf460dc1a1357e9e87d/60803bddb82582ab6ef57d58_OLIN_Design_BrandActivation_InspirationPack_Cover_04.jpg" property="og:image"/><meta content="D&P Project - Olin Design" property="twitter:title"/><meta content="Read more about Olin Design." property="twitter:description"/><meta content="https://cdn.prod.website-files.com/5e2cabf460dc1a1357e9e87d/60803bddb82582ab6ef57d58_OLIN_Design_BrandActivation_InspirationPack_Cover_04.jpg" property="twitter:image"/><meta property="og:type" content="website"/><meta content="summary_large_image" name="twitter:card"/><meta content="width=device-width, initial-scale=1" name="viewport"/><meta content="3Z4MfOHuNzbs1nea7MTlVagdQU8s7wdSycnG4LWt8Dk" name="google-site-verification"/><link href="https://cdn.prod.website-files.com/5e2c8b4886f417e45618e5d6/css/design-and-practice.webflow.279343a6c.css" rel="stylesheet" type="text/css"/><link href="https://fonts.googleapis.com" rel="preconnect"/><link href="https://fonts.gstatic.com" rel="preconnect" crossorigin="anonymous"/><script src="https://ajax.googleapis.com/ajax/libs/webfont/1.6.26/webfont.js" type="text/javascript"></script><script type="text/javascript">WebFont.load({ google: { families: ["Montserrat:100,100italic,200,200italic,300,300italic,400,400italic,500,500italic,600,600italic,700,700italic,800,800italic,900,900italic"] }});</script><script type="text/javascript">!function(o,c){var n=c.documentElement,t=" w-mod-";n.className+=t+"js",("ontouchstart"in o||o.DocumentTouch&&c instanceof DocumentTouch)&&(n.className+=t+"touch")}(window,document);</script><link href="https://cdn.prod.website-files.com/5e2c8b4886f417e45618e5d6/5efb4f14a18ea0d6b2daa3b6_DP_NewIcon-01.png" rel="shortcut icon" type="image/x-icon"/><link href="https://cdn.prod.website-files.com/5e2c8b4886f417e45618e5d6/5efb4f188b823303c67e2b10_DP_NewIcon-02.png" rel="apple-touch-icon"/><link href="https://www.designandpractice.com/portfolio-projects/olin" rel="canonical"/><script async="" src="https://www.googletagmanager.com/gtag/js?id=UA-102081696-1"></script><script type="text/javascript">window.dataLayer = window.dataLayer || [];function gtag(){dataLayer.push(arguments);}gtag('js', new Date());gtag('config', 'UA-102081696-1', {'anonymize_ip': false});</script><script async="" src="https://www.googletagmanager.com/gtag/js?id=G-333981968"></script><script type="text/javascript">window.dataLayer = window.dataLayer || [];function gtag(){dataLayer.push(arguments);}gtag('js', new Date());gtag('set', 'developer_id.dZGVlNj', true);gtag('config', 'G-333981968');</script><script> (function(ss,ex){ window.ldfdr=window.ldfdr||function(){(ldfdr._q=ldfdr._q||[]).push([].slice.call(arguments));}; (function(d,s){ fs=d.getElementsByTagName(s)[0]; function ce(src){ var cs=d.createElement(s); cs.src=src; cs.async=1; fs.parentNode.insertBefore(cs,fs); }; ce('https://sc.lfeeder.com/lftracker_v1_'+ss+(ex?'_'+ex:'')+'.js'); })(document,'script'); })('lYNOR8xD12Q8WQJZ'); </script></head><body class="body"><div id="toptop" class="topofpage"></div><nav id="Navigation" class="nav-bar"><div class="responsive-nav"><div class="w-layout-grid grid-nav-bar responsive"><a id="w-node-_2304afdb-7266-5441-8e35-e34f8b05b38c-14362924" href="/project" class="nav-link">Projects</a><a id="w-node-c6ea9b7c-b042-e3cb-e4fb-dd9c01ba8b3f-14362924" href="/perspectives" class="nav-link hide">Perspectives</a><a id="w-node-_2304afdb-7266-5441-8e35-e34f8b05b38e-14362924" href="/about" class="nav-link">About</a><a id="w-node-_2304afdb-7266-5441-8e35-e34f8b05b390-14362924" href="/contact-old" class="nav-link">Contact</a></div></div><a href="/" class="link-block homepage w-inline-block"></a><div class="w-layout-grid grid-nav-bar"><img src="https://cdn.prod.website-files.com/5e2c8b4886f417e45618e5d6/5e4aa46173dcf313d119efaf_DP_NewLogo.svg" width="Auto" data-w-id="626655e1-4a11-2b18-c379-3ab514362926" alt="" class="dp_logo"/><img src="https://cdn.prod.website-files.com/5e2c8b4886f417e45618e5d6/5ea045abf1c0f4bda8805a20_cross3-01.svg" data-w-id="d8d573b0-6f0e-1ec9-bfa3-cd243b226e1f" id="w-node-d8d573b0-6f0e-1ec9-bfa3-cd243b226e1f-14362924" alt="" class="cross"/></div><div class="w-layout-grid grid-nav-bar _2"><div id="w-node-_675f8d2d-4a72-7487-19c7-5dc31c9d4f64-14362924" class="div-block-24"><a id="w-node-eb969862-ebff-221d-132b-876fbe6d2816-14362924" href="/project" class="link-4">Projects</a><a id="w-node-_4967044b-c5a3-d1c5-3c0b-8af646bd5328-14362924" href="/perspectives" class="nav-link">Perspectives</a><a id="w-node-bbdc3732-0975-b519-af17-85e2ae715839-14362924" href="/perspectives" class="nav-link left">Perspectives</a><a id="w-node-_55459c87-d3fd-5005-247a-24fccaa5c968-14362924" href="/about" class="nav-link">About</a><a id="w-node-_55459c87-d3fd-5005-247a-24fccaa5c96a-14362924" href="/contact" class="nav-link">Contact</a></div></div></nav><div class="white-div-nav"></div><div class="introduction"><div id="Top" class="top"></div><div style="background-image:url("https://cdn.prod.website-files.com/5e2cabf460dc1a1357e9e87d/60803bddb82582ab6ef57d58_OLIN_Design_BrandActivation_InspirationPack_Cover_04.jpg")" class="mainpictureproject"><div data-w-id="e1221d44-f594-28b3-299a-b43b70be33af" class="text headertitle">Olin Design</div></div><div data-w-id="a554411d-691a-a1f6-42c6-fd22da114f87" class="w-layout-grid grid-intro _2"><div id="w-node-_08c6bdeb-12dc-36a2-de87-73f2ab8df9de-c0e173aa" class="text maindescription title">Olin Design</div><div id="w-node-a554411d-691a-a1f6-42c6-fd22da114f8b-c0e173aa" class="text informationproject _2">Visual identity</div><div id="w-node-a554411d-691a-a1f6-42c6-fd22da114f88-c0e173aa" class="text informationproject bold">Services</div><div id="w-node-a554411d-691a-a1f6-42c6-fd22da114f8a-c0e173aa" class="text informationproject">Antalis</div><div id="w-node-a554411d-691a-a1f6-42c6-fd22da114f8c-c0e173aa" class="text informationproject bold">Client</div><div id="w-node-a554411d-691a-a1f6-42c6-fd22da114f8e-c0e173aa" class="text informationproject">Paris, France</div><div id="w-node-a554411d-691a-a1f6-42c6-fd22da114f90-c0e173aa" class="text maindescription">The new OLIN brand identity brings to life the commitment of OLIN paper to the creative sector and industries. Taking cues from the previous Olin logo the new identity confidently and essentially captures the commitment of the brand. The core message of the brand “CREATIVITY + PAPER” reflects the relationship between the brand, the designer and the printer and informs the direction of the new identity. </div><div id="w-node-_14fc6476-0186-0c06-2408-0ac98ae2ab5d-c0e173aa" class="text informationproject bold-small w-condition-invisible">Photo credits</div><div id="w-node-c8e9e949-472a-92a8-7034-001d7c949185-c0e173aa" class="text informationproject bold-small w-dyn-bind-empty"></div><a id="w-node-_2bc918c6-5402-3446-db13-a50d37fc703c-c0e173aa" href="https://www.antalis.co.uk/home" target="_blank" class="text informationproject">Antalis.com</a><div id="w-node-_2aa231df-9f57-41a7-ee88-d4e36515f2df-c0e173aa" class="text informationproject _2">Brand identity</div><div id="w-node-e5c4e01e-31e1-6ee4-c30d-8fae403e492d-c0e173aa" class="text informationproject _2">Art Direction</div></div></div><div class="layout-5"><div class="chapter-1 m100"><div class="part-1"><div class="images-sticky"><div data-w-id="3746c4a1-38db-7321-bbcb-327aa404e2f0" style="background-image:url("https://cdn.prod.website-files.com/5e2cabf460dc1a1357e9e87d/607ff137c7545e0be369f82e_OLIN_Design_BrandActivation_InspirationPack_Cards_AbsWhite_03.jpg")" class="div-image-stick _1"></div><div style="background-image:url("https://cdn.prod.website-files.com/5e2cabf460dc1a1357e9e87d/607ff0c983939c66f5986137_OLIN_Design_BrandActivation_InspirationPack_Logo_Detail_02.jpg")" class="div-image-stick _2"></div><div class="black-bloc"></div></div><div class="w-layout-grid grid-text"><div id="w-node-_3746c4a1-38db-7321-bbcb-327aa404e2f4-c0e173aa" class="text mediumtitle white-2">In order to rebrand Olin, the logo has been simplified, removing any unnecessary ornaments and focusses on the sharply crafted details of each letter, reflecting the precise nature of the paper. The purity of the circle of the “O” for Olin becomes a tool for discovering the creative possibilities of the Olin Range. The circle of the OLIN logo is used as a visual trigger to inspect creative ideas.</div></div></div></div><div class="chapter-2"><div class="w-layout-grid grid-image"><div id="w-node-_3746c4a1-38db-7321-bbcb-327aa404e2fb-c0e173aa" style="background-image:url("https://cdn.prod.website-files.com/5e2cabf460dc1a1357e9e87d/607ff566850d4845ced340f0_OLIN_Design_GraphicOverview_10.jpg")" class="div-grid-image div-80"></div><div id="w-node-_3746c4a1-38db-7321-bbcb-327aa404e2fc-c0e173aa" style="background-image:url("https://cdn.prod.website-files.com/5e2cabf460dc1a1357e9e87d/605afca27ccf5fd5cd232586_Antalis_Olin_Brand_A-KeyVisual_03.jpg")" class="div-grid-image div-80 newlayout hide"></div><div id="w-node-_27ce3f5f-eb25-7f36-3c14-f59df525f308-c0e173aa" class="text chapterexplanation m0-140">The rebrand brings to life the commitment of Olin paper to the creative community by repositioning it with the goal to speak directly to designers and inspiring them. </div><div id="w-node-_6e67e05f-a321-de11-9631-f63751bf560b-c0e173aa" style="background-image:url("https://cdn.prod.website-files.com/5e2cabf460dc1a1357e9e87d/5f9ad4f9e8e1d982f15b806b_Antalis_Olin_Brand_C-USP_Range.jpg")" class="div-grid-image div-80"></div></div><div class="fullsize-image new space"><div class="div-block-overvideos"></div><div class="html-embed-5 w-embed"><video width="100%" height="100%" autoplay loop=true> <source src="https://dl.dropboxusercontent.com/s/wzwnz0h0uso22nv/OLIN_Design_BrandActivation_Video_R07.mp4?dl=0" type="video/mp4" /> </video></div></div><div class="w-layout-grid grid-image"><div id="w-node-_3746c4a1-38db-7321-bbcb-327aa404e300-c0e173aa" style="background-image:url("https://cdn.prod.website-files.com/5e2cabf460dc1a1357e9e87d/6076f0ff9e12ed95422a24c7_OLIN_Design_BrandActivation_InspirationPack_Cards_02.jpg")" class="div-grid-image div-80"></div><div id="w-node-ecfcaef4-db5c-fc59-29df-4207fbefcda0-c0e173aa" style="background-image:url("https://cdn.prod.website-files.com/5e2cabf460dc1a1357e9e87d/607f0f2b5e1eb1876d5f884b_OLIN_Design_BrandActivation_InspirationPack_Cards_03.jpg")" class="div-grid-image div-130"></div><div id="w-node-_55bc9634-1291-ec94-e6e5-c6d28e79baa6-c0e173aa" class="text chapterexplanation m0-140">The new Olin Design Inspiration Pack celebrates the boundless creative possibilities of the Olin Design range through a set of collectable cards to be discovered and shared. The tactile qualities of the Olin Design range are revealed alongside cutting-edge printing processes which add a haptic experience to the tool and papers. Each of the 11 cards challenge your perception of paper through visually poetic designs executed through exquisite, refined and tactile print processes.</div><div id="w-node-_1839b6b1-2026-1de8-dde6-bbe9467944ea-c0e173aa" style="background-image:url("https://cdn.prod.website-files.com/5e2cabf460dc1a1357e9e87d/60804ef8084217c597b4008f_OLIN_Design_BrandActivation_InspirationPack_Cover_02.jpg")" class="div-grid-image div-80"></div><div id="w-node-dcf3f575-48cf-40c0-4c1a-50bb7eeab89c-c0e173aa" style="background-image:url("https://cdn.prod.website-files.com/5e2cabf460dc1a1357e9e87d/607f0f1594c5df3f19a1aed9_OLIN_Design_BrandActivation_InspirationPack_Cards_AbsWhite_01.jpg")" class="div-grid-image div-80"></div></div></div><div class="chapter-3"><div class="part-1"><div style="background-image:url("https://cdn.prod.website-files.com/5e2cabf460dc1a1357e9e87d/6076f0c79e12ed2c132a2244_OLIN_Design_BrandActivation_InspirationPack_Cards_Group_01.jpg")" class="images-sticky"><div class="black-bloc"></div></div><div class="w-layout-grid grid-text"><div id="w-node-_3746c4a1-38db-7321-bbcb-327aa404e308-c0e173aa" class="text mediumtitle white-2">With the intention to grow and expand the Olin brand into various ranges, we worked with Antalis to launch the first range of tools under the new name Olin Design.</div></div></div><div class="part-2"><div class="w-layout-grid grid-image"><div id="w-node-_3746c4a1-38db-7321-bbcb-327aa404e30b-c0e173aa" style="background-image:url("https://cdn.prod.website-files.com/5e2cabf460dc1a1357e9e87d/607f0f4bcf37ad6ecdce505e_OLIN_Design_BrandActivation_SampleFolder_Cover_02.jpg")" class="div-grid-image div-80"></div><div id="w-node-_3746c4a1-38db-7321-bbcb-327aa404e30c-c0e173aa" style="background-image:url("https://cdn.prod.website-files.com/5e2cabf460dc1a1357e9e87d/607f0f380c8f050e35155da9_OLIN_Design_BrandActivation_SampleFolder_Overview_Closed_01.jpg")" class="div-grid-image div-80"></div><div id="w-node-_05ee66b5-f827-aa04-1a18-46e83307ec2d-c0e173aa" style="background-image:url("https://cdn.prod.website-files.com/5e2cabf460dc1a1357e9e87d/60780702ec571be8b45f6d0c_OLIN_Design_BrandActivation_InspirationPack_Detail_04.jpg")" class="div-grid-image div-80 space"></div><div id="w-node-e29766aa-652f-bd78-1178-de86d36af8ab-c0e173aa" class="text chapterexplanation m0-140">The Olin Design Sample Folder is a sculptural folder that has been created to reveal the range of papers and textures of Olin Design whilst showing the high-quality print capabilities of the uncoated range. Oil paintings created by our affiliated art studio Rive Roshan were brought to life through print and show the ability of the paper to reveal every brushstroke of the painting.</div><div id="w-node-_5ba5b40e-fe17-9e35-4d10-21b394cdcb16-c0e173aa" style="background-image:url("https://cdn.prod.website-files.com/5e2cabf460dc1a1357e9e87d/607f0f4851a223ce124d5b8c_OLIN_Design_BrandActivation_SampleFolder_Overview_Open_01.jpg")" class="div-grid-image div-80"></div><div id="w-node-ba832925-4f36-250d-bd34-382d017e4f88-c0e173aa" style="background-image:url("https://cdn.prod.website-files.com/5e2cabf460dc1a1357e9e87d/607ffc7313c8164a7f305be0_OLIN_Design_BrandActivation_SampleFolder_Top03.gif")" class="div-grid-image div-80"></div><div id="w-node-_2529e936-4dc4-6839-a2aa-7ef742bebff8-c0e173aa" style="background-image:url("https://cdn.prod.website-files.com/5e2cabf460dc1a1357e9e87d/60815b219811f02bd1a073b3_OLIN_Design_BrandActivation_Envelope_Overview_03.jpg")" class="div-grid-image div-80"></div><div id="w-node-b7340256-20f1-8ef5-d5fa-5eefceb958eb-c0e173aa" style="background-image:url("https://cdn.prod.website-files.com/5e2cabf460dc1a1357e9e87d/607f13b351a2230d554d7589_OLIN_Design_BrandActivation_SampleFolder_Top_01.jpg")" class="div-grid-image div-90"></div></div><div style="background-image:url("https://cdn.prod.website-files.com/5e2cabf460dc1a1357e9e87d/60815ace1ca12a4406f39be2_OLIN_Design_BrandActivation_Envelope_Top_05.jpg")" class="div-grid-image div-130"></div><div class="fullsize-image new space"><div class="div-block-overvideos"></div><div class="html-embed-5 w-embed"><video width="100%" height="100%" autoplay loop=true> <source src="https://dl.dropboxusercontent.com/s/nc8pgev0hfb5jve/OLIN_Design_BrandActivation_Video_Teaser_02.mp4?dl=0" type="video/mp4" /> </video></div></div><div style="background-image:url("https://cdn.prod.website-files.com/5e2cabf460dc1a1357e9e87d/6076f10ad70c13174cd092a5_OLIN_Design_BrandActivation_Group_Overview_01.jpg")" class="fullsize-image"></div></div></div></div><div class="layout-2-medium w-condition-invisible"><div class="chapter-1"><div class="part-1 m100"><div class="images-sticky"><div data-w-id="93d90d88-3fef-91b2-8d15-8f165a35a381" style="background-image:url("https://cdn.prod.website-files.com/5e2cabf460dc1a1357e9e87d/607ff137c7545e0be369f82e_OLIN_Design_BrandActivation_InspirationPack_Cards_AbsWhite_03.jpg")" class="div-image-stick _1"></div><div style="background-image:url("https://cdn.prod.website-files.com/5e2cabf460dc1a1357e9e87d/607ff0c983939c66f5986137_OLIN_Design_BrandActivation_InspirationPack_Logo_Detail_02.jpg")" class="div-image-stick _2"></div><div class="black-bloc"></div></div><div class="w-layout-grid grid-text"><div id="w-node-_93d90d88-3fef-91b2-8d15-8f165a35a385-c0e173aa" class="text mediumtitle white-2">In order to rebrand Olin, the logo has been simplified, removing any unnecessary ornaments and focusses on the sharply crafted details of each letter, reflecting the precise nature of the paper. The purity of the circle of the “O” for Olin becomes a tool for discovering the creative possibilities of the Olin Range. The circle of the OLIN logo is used as a visual trigger to inspect creative ideas.</div></div></div></div><div class="chapter-2"><div style="background-image:none" class="fullsize-image _2"></div><div class="w-layout-grid grid-image"><div id="w-node-_93d90d88-3fef-91b2-8d15-8f165a35a38c-c0e173aa" style="background-image:url("https://cdn.prod.website-files.com/5e2cabf460dc1a1357e9e87d/607ff566850d4845ced340f0_OLIN_Design_GraphicOverview_10.jpg")" class="div-grid-image div-80"></div><div id="w-node-_93d90d88-3fef-91b2-8d15-8f165a35a38d-c0e173aa" class="text chaptertitle project">Brand Identity</div><div id="w-node-_93d90d88-3fef-91b2-8d15-8f165a35a38f-c0e173aa" style="background-image:url("https://cdn.prod.website-files.com/5e2cabf460dc1a1357e9e87d/605afca27ccf5fd5cd232586_Antalis_Olin_Brand_A-KeyVisual_03.jpg")" class="div-grid-image div-80 layout2"></div><div id="w-node-_93d90d88-3fef-91b2-8d15-8f165a35a391-c0e173aa" class="text chapterexplanation">The rebrand brings to life the commitment of Olin paper to the creative community by repositioning it with the goal to speak directly to designers and inspiring them. </div><div id="w-node-_93d90d88-3fef-91b2-8d15-8f165a35a392-c0e173aa" style="background-image:url("https://cdn.prod.website-files.com/5e2cabf460dc1a1357e9e87d/5f9ad4f9e8e1d982f15b806b_Antalis_Olin_Brand_C-USP_Range.jpg")" class="div-grid-image div-80"></div></div><div class="w-layout-grid grid-image"><div id="w-node-_93d90d88-3fef-91b2-8d15-8f165a35a397-c0e173aa" style="background-image:url("https://cdn.prod.website-files.com/5e2cabf460dc1a1357e9e87d/6076f0ff9e12ed95422a24c7_OLIN_Design_BrandActivation_InspirationPack_Cards_02.jpg")" class="div-grid-image div-80"></div><div id="w-node-_93d90d88-3fef-91b2-8d15-8f165a35a398-c0e173aa" style="background-image:url("https://cdn.prod.website-files.com/5e2cabf460dc1a1357e9e87d/607f0f2b5e1eb1876d5f884b_OLIN_Design_BrandActivation_InspirationPack_Cards_03.jpg")" class="div-grid-image div-130"></div><div id="w-node-_93d90d88-3fef-91b2-8d15-8f165a35a399-c0e173aa" class="text chaptertitle">Inspiration Pack</div><div id="w-node-_93d90d88-3fef-91b2-8d15-8f165a35a39b-c0e173aa" class="text chapterexplanation m0-140">The new Olin Design Inspiration Pack celebrates the boundless creative possibilities of the Olin Design range through a set of collectable cards to be discovered and shared. The tactile qualities of the Olin Design range are revealed alongside cutting-edge printing processes which add a haptic experience to the tool and papers. Each of the 11 cards challenge your perception of paper through visually poetic designs executed through exquisite, refined and tactile print processes.</div><div id="w-node-_93d90d88-3fef-91b2-8d15-8f165a35a39c-c0e173aa" style="background-image:url("https://cdn.prod.website-files.com/5e2cabf460dc1a1357e9e87d/60804ef8084217c597b4008f_OLIN_Design_BrandActivation_InspirationPack_Cover_02.jpg")" class="div-grid-image div-80"></div><div id="w-node-_93d90d88-3fef-91b2-8d15-8f165a35a39d-c0e173aa" style="background-image:url("https://cdn.prod.website-files.com/5e2cabf460dc1a1357e9e87d/607f0f1594c5df3f19a1aed9_OLIN_Design_BrandActivation_InspirationPack_Cards_AbsWhite_01.jpg")" class="div-grid-image div-80"></div></div></div><div class="chapter-3"><div class="part-1"><div style="background-image:url("https://cdn.prod.website-files.com/5e2cabf460dc1a1357e9e87d/6076f0c79e12ed2c132a2244_OLIN_Design_BrandActivation_InspirationPack_Cards_Group_01.jpg")" class="images-sticky"><div class="black-bloc"></div></div><div class="w-layout-grid grid-text"><div id="w-node-_93d90d88-3fef-91b2-8d15-8f165a35a3a3-c0e173aa" class="text mediumtitle white-2">With the intention to grow and expand the Olin brand into various ranges, we worked with Antalis to launch the first range of tools under the new name Olin Design.</div></div></div><div class="part-2"><div class="w-layout-grid grid-image"><div id="w-node-_93d90d88-3fef-91b2-8d15-8f165a35a3a6-c0e173aa" style="background-image:url("https://cdn.prod.website-files.com/5e2cabf460dc1a1357e9e87d/607f0f4bcf37ad6ecdce505e_OLIN_Design_BrandActivation_SampleFolder_Cover_02.jpg")" class="div-grid-image div-80"></div><div id="w-node-_93d90d88-3fef-91b2-8d15-8f165a35a3a7-c0e173aa" style="background-image:url("https://cdn.prod.website-files.com/5e2cabf460dc1a1357e9e87d/607f0f380c8f050e35155da9_OLIN_Design_BrandActivation_SampleFolder_Overview_Closed_01.jpg")" class="div-grid-image div-80"></div><div id="w-node-_93d90d88-3fef-91b2-8d15-8f165a35a3a8-c0e173aa" style="background-image:url("https://cdn.prod.website-files.com/5e2cabf460dc1a1357e9e87d/60780702ec571be8b45f6d0c_OLIN_Design_BrandActivation_InspirationPack_Detail_04.jpg")" class="div-grid-image div-80"></div><div id="w-node-_93d90d88-3fef-91b2-8d15-8f165a35a3a9-c0e173aa" class="text chaptertitle">Sample Folder</div><div id="w-node-_93d90d88-3fef-91b2-8d15-8f165a35a3ab-c0e173aa" class="text chapterexplanation">The Olin Design Sample Folder is a sculptural folder that has been created to reveal the range of papers and textures of Olin Design whilst showing the high-quality print capabilities of the uncoated range. Oil paintings created by our affiliated art studio Rive Roshan were brought to life through print and show the ability of the paper to reveal every brushstroke of the painting.</div></div><div class="fullsize-image new space"><div class="div-block-overvideos"></div><div class="html-embed-5 w-embed w-iframe"><iframe src="https://dl.dropboxusercontent.com/s/nc8pgev0hfb5jve/OLIN_Design_BrandActivation_Video_Teaser_02.mp4?dl=0" width="100%" height="100%" frameborder="0" allow="autoplay; fullscreen" allowfullscreen></iframe></div></div><div style="background-image:url("https://cdn.prod.website-files.com/5e2cabf460dc1a1357e9e87d/6076f10ad70c13174cd092a5_OLIN_Design_BrandActivation_Group_Overview_01.jpg")" class="fullsize-image"></div></div></div></div><div class="layout-3-small w-condition-invisible"><div class="chapter-1"><div class="part-1 m100"><div class="images-sticky"><div data-w-id="e5c74f1e-5bda-a318-232e-34f23bf73227" style="background-image:url("https://cdn.prod.website-files.com/5e2cabf460dc1a1357e9e87d/607ff137c7545e0be369f82e_OLIN_Design_BrandActivation_InspirationPack_Cards_AbsWhite_03.jpg")" class="div-image-stick _1"></div><div style="background-image:url("https://cdn.prod.website-files.com/5e2cabf460dc1a1357e9e87d/607ff0c983939c66f5986137_OLIN_Design_BrandActivation_InspirationPack_Logo_Detail_02.jpg")" class="div-image-stick _2"></div><div class="black-bloc"></div></div><div class="w-layout-grid grid-text"><div id="w-node-e5c74f1e-5bda-a318-232e-34f23bf7322b-c0e173aa" class="text mediumtitle white-2">In order to rebrand Olin, the logo has been simplified, removing any unnecessary ornaments and focusses on the sharply crafted details of each letter, reflecting the precise nature of the paper. The purity of the circle of the “O” for Olin becomes a tool for discovering the creative possibilities of the Olin Range. The circle of the OLIN logo is used as a visual trigger to inspect creative ideas.</div></div></div></div><div class="chapter-2"><div style="background-image:none" class="fullsize-image _2"></div><div class="w-layout-grid grid-image"><div id="w-node-e5c74f1e-5bda-a318-232e-34f23bf73232-c0e173aa" style="background-image:url("https://cdn.prod.website-files.com/5e2cabf460dc1a1357e9e87d/607ff566850d4845ced340f0_OLIN_Design_GraphicOverview_10.jpg")" class="div-grid-image div-80"></div><div id="w-node-e5c74f1e-5bda-a318-232e-34f23bf73233-c0e173aa" class="text chaptertitle project">Brand Identity</div><div id="w-node-e5c74f1e-5bda-a318-232e-34f23bf73235-c0e173aa" style="background-image:url("https://cdn.prod.website-files.com/5e2cabf460dc1a1357e9e87d/605afca27ccf5fd5cd232586_Antalis_Olin_Brand_A-KeyVisual_03.jpg")" class="div-grid-image div-80"></div><div id="w-node-e5c74f1e-5bda-a318-232e-34f23bf73237-c0e173aa" class="text chapterexplanation">The rebrand brings to life the commitment of Olin paper to the creative community by repositioning it with the goal to speak directly to designers and inspiring them. </div><div id="w-node-e5c74f1e-5bda-a318-232e-34f23bf73238-c0e173aa" style="background-image:url("https://cdn.prod.website-files.com/5e2cabf460dc1a1357e9e87d/5f9ad4f9e8e1d982f15b806b_Antalis_Olin_Brand_C-USP_Range.jpg")" class="div-grid-image div-80"></div></div><div class="w-layout-grid grid-image"><div id="w-node-e5c74f1e-5bda-a318-232e-34f23bf7323a-c0e173aa" style="background-image:url("https://cdn.prod.website-files.com/5e2cabf460dc1a1357e9e87d/6076f0ff9e12ed95422a24c7_OLIN_Design_BrandActivation_InspirationPack_Cards_02.jpg")" class="div-grid-image div-80 fullbleed"></div><div id="w-node-e5c74f1e-5bda-a318-232e-34f23bf7323b-c0e173aa" style="background-image:url("https://cdn.prod.website-files.com/5e2cabf460dc1a1357e9e87d/607f0f2b5e1eb1876d5f884b_OLIN_Design_BrandActivation_InspirationPack_Cards_03.jpg")" class="div-grid-image div-130"></div><div id="w-node-e5c74f1e-5bda-a318-232e-34f23bf7323f-c0e173aa" style="background-image:url("https://cdn.prod.website-files.com/5e2cabf460dc1a1357e9e87d/60804ef8084217c597b4008f_OLIN_Design_BrandActivation_InspirationPack_Cover_02.jpg")" class="div-grid-image div-80"></div><div id="w-node-e5c74f1e-5bda-a318-232e-34f23bf73240-c0e173aa" style="background-image:url("https://cdn.prod.website-files.com/5e2cabf460dc1a1357e9e87d/607f0f1594c5df3f19a1aed9_OLIN_Design_BrandActivation_InspirationPack_Cards_AbsWhite_01.jpg")" class="div-grid-image div-80"></div></div></div><div class="chapter-3"><div class="part-2"><div style="background-image:url("https://cdn.prod.website-files.com/5e2cabf460dc1a1357e9e87d/6076f10ad70c13174cd092a5_OLIN_Design_BrandActivation_Group_Overview_01.jpg")" class="fullsize-image"></div></div></div></div><div class="layout-4-img-video w-condition-invisible"><div class="chapter-1"><div class="part-1 m100"><div class="images-sticky"><div data-w-id="de0a19dd-f5ec-29df-4d52-029bbca3bd63" style="background-image:url("https://cdn.prod.website-files.com/5e2cabf460dc1a1357e9e87d/607ff137c7545e0be369f82e_OLIN_Design_BrandActivation_InspirationPack_Cards_AbsWhite_03.jpg")" class="div-image-stick _1"></div><div style="background-image:url("https://cdn.prod.website-files.com/5e2cabf460dc1a1357e9e87d/607ff0c983939c66f5986137_OLIN_Design_BrandActivation_InspirationPack_Logo_Detail_02.jpg")" class="div-image-stick _2"></div><div class="black-bloc"></div></div><div class="w-layout-grid grid-text"><div id="w-node-de0a19dd-f5ec-29df-4d52-029bbca3bd67-c0e173aa" class="text mediumtitle white-2">In order to rebrand Olin, the logo has been simplified, removing any unnecessary ornaments and focusses on the sharply crafted details of each letter, reflecting the precise nature of the paper. The purity of the circle of the “O” for Olin becomes a tool for discovering the creative possibilities of the Olin Range. The circle of the OLIN logo is used as a visual trigger to inspect creative ideas.</div></div></div></div><div class="chapter-2"><div style="background-image:none" class="fullsize-image _2"></div><div class="w-layout-grid grid-image"><div id="w-node-_4413b850-7f9b-5dcc-3122-b342fcd6815d-c0e173aa" style="background-image:url("https://cdn.prod.website-files.com/5e2cabf460dc1a1357e9e87d/5f9ad4f9e8e1d982f15b806b_Antalis_Olin_Brand_C-USP_Range.jpg")" class="div-grid-image div-80"></div><div id="w-node-_1f62e3bd-7493-5faf-9440-49dc468a4dbf-c0e173aa" style="background-image:url("https://cdn.prod.website-files.com/5e2cabf460dc1a1357e9e87d/607f0f1594c5df3f19a1aed9_OLIN_Design_BrandActivation_InspirationPack_Cards_AbsWhite_01.jpg")" class="div-grid-image div-80"></div></div><div class="w-layout-grid grid-image"><div id="w-node-de0a19dd-f5ec-29df-4d52-029bbca3bd6e-c0e173aa" style="background-image:url("https://cdn.prod.website-files.com/5e2cabf460dc1a1357e9e87d/607ff566850d4845ced340f0_OLIN_Design_GraphicOverview_10.jpg")" class="div-grid-image div-80"></div><div id="w-node-de0a19dd-f5ec-29df-4d52-029bbca3bd6f-c0e173aa" class="text chaptertitle project">Brand Identity</div><div id="w-node-de0a19dd-f5ec-29df-4d52-029bbca3bd71-c0e173aa" style="background-image:url("https://cdn.prod.website-files.com/5e2cabf460dc1a1357e9e87d/605afca27ccf5fd5cd232586_Antalis_Olin_Brand_A-KeyVisual_03.jpg")" class="div-grid-image div-80"></div><div id="w-node-de0a19dd-f5ec-29df-4d52-029bbca3bd73-c0e173aa" class="text chapterexplanation">The rebrand brings to life the commitment of Olin paper to the creative community by repositioning it with the goal to speak directly to designers and inspiring them. </div><div id="w-node-_2169ee45-5768-2935-554b-213d75c04a70-c0e173aa" class="div-grid-image div-80 video m80 w-condition-invisible"><div id="w-node-d5330147-61a5-20e0-5dbd-3cfcd248ceee-c0e173aa" class="top-div-video"></div><div id="w-node-_8f17e496-a482-3c1e-975c-b7a9664d9402-c0e173aa" class="html-embed-4 w-embed"><div style="position: relative; overflow: hidden;"><video width="100%" height="100%" autoplay loop=true> <source src="" type="video/mp4" /> </video></div></div></div></div><div class="chapter-3"><div class="part-2"><div class="w-layout-grid grid-image _100vw"><div id="w-node-_48ae41b0-9121-6674-50cb-784a2692384f-c0e173aa" class="div-grid-image div-80 videofull"><div class="top-div-video"></div><div class="html-embed-4 w-embed"><div style="position: relative; overflow: hidden;"><video width="100%" height="100%" autoplay loop=true> <source src="https://dl.dropboxusercontent.com/s/wzwnz0h0uso22nv/OLIN_Design_BrandActivation_Video_R07.mp4?dl=0" type="video/mp4" /> </video></div></div></div><div class="fullsize-image new video"><div class="div-block-overvideos"></div><div class="html-embed-5 w-embed"><div style="position: relative; overflow: hidden;"><video width="100%" height="100%" autoplay loop=true> <source src="https://dl.dropboxusercontent.com/s/nc8pgev0hfb5jve/OLIN_Design_BrandActivation_Video_Teaser_02.mp4?dl=0" type="video/mp4" /> </video></div></div><div style="background-image:url("https://cdn.prod.website-files.com/5e2cabf460dc1a1357e9e87d/6076f10ad70c13174cd092a5_OLIN_Design_BrandActivation_Group_Overview_01.jpg")" class="fullsize-image hide"></div></div></div></div><div class="layout-1"><div class="chapter-1"><div class="part-1"><div class="images-sticky"><div data-w-id="8b97ec2c-b194-4998-7a43-d376522869ef" style="background-image:url("https://cdn.prod.website-files.com/5e2cabf460dc1a1357e9e87d/607ff137c7545e0be369f82e_OLIN_Design_BrandActivation_InspirationPack_Cards_AbsWhite_03.jpg")" class="div-image-stick _1"></div><div style="background-image:url("https://cdn.prod.website-files.com/5e2cabf460dc1a1357e9e87d/607ff0c983939c66f5986137_OLIN_Design_BrandActivation_InspirationPack_Logo_Detail_02.jpg")" class="div-image-stick _2"></div><div class="black-bloc"></div></div><div class="w-layout-grid grid-text"></div></div><div class="part-2"><div style="background-image:url("https://cdn.prod.website-files.com/5e2cabf460dc1a1357e9e87d/607ff566850d4845ced340f0_OLIN_Design_GraphicOverview_10.jpg")" class="images-sticky"></div><div class="w-layout-grid grid-text"><div id="w-node-b718a1a4-04f1-c4bc-b655-2e6883197fde-c0e173aa" class="text mediumtitle white-2">This is some text inside of a div block.</div></div></div></div><div class="chapter-2"><div class="w-layout-grid grid-image"><div id="w-node-_5cbe2a91-4869-460e-8923-04dcf7c08e50-c0e173aa" style="background-image:url("https://cdn.prod.website-files.com/5e2cabf460dc1a1357e9e87d/605afca27ccf5fd5cd232586_Antalis_Olin_Brand_A-KeyVisual_03.jpg")" class="div-grid-image div-70"></div><div id="w-node-_38a15de7-7ec8-88f5-8b88-2addf1eab6e9-c0e173aa" style="background-image:url("https://cdn.prod.website-files.com/5e2cabf460dc1a1357e9e87d/5f9ad4f9e8e1d982f15b806b_Antalis_Olin_Brand_C-USP_Range.jpg")" class="div-grid-image div-45"></div><div id="w-node-f86a3254-0cac-19c1-8ef3-f904892f563d-c0e173aa" class="div-grid-image div-80"></div></div><div class="fullsize-image"></div><div class="w-layout-grid grid-image _2"><div id="w-node-ad3cf71f-985c-904f-df7f-0232dd27bfbd-c0e173aa" style="background-image:url("https://cdn.prod.website-files.com/5e2cabf460dc1a1357e9e87d/607f0f1594c5df3f19a1aed9_OLIN_Design_BrandActivation_InspirationPack_Cards_AbsWhite_01.jpg")" class="div-grid-image div-80"></div></div><div class="w-layout-grid grid-image _2"><div id="w-node-_55bc1d8b-3ed9-85a9-cd5d-ce057636e223-c0e173aa" style="background-image:url("https://cdn.prod.website-files.com/5e2cabf460dc1a1357e9e87d/60804ef8084217c597b4008f_OLIN_Design_BrandActivation_InspirationPack_Cover_02.jpg")" class="div-grid-image div-45"></div><div id="w-node-_55bc1d8b-3ed9-85a9-cd5d-ce057636e224-c0e173aa" style="background-image:url("https://cdn.prod.website-files.com/5e2cabf460dc1a1357e9e87d/6076f0ff9e12ed95422a24c7_OLIN_Design_BrandActivation_InspirationPack_Cards_02.jpg")" class="div-grid-image div-45"></div></div></div><div class="chapter-3"><div class="part-1"><div style="background-image:url("https://cdn.prod.website-files.com/5e2cabf460dc1a1357e9e87d/6076f0c79e12ed2c132a2244_OLIN_Design_BrandActivation_InspirationPack_Cards_Group_01.jpg")" class="images-sticky"><div class="black-bloc"></div></div><div class="w-layout-grid grid-text"><div id="w-node-dd280587-5238-e96c-a677-c90920675606-c0e173aa" class="text mediumtitle white-2">With the intention to grow and expand the Olin brand into various ranges, we worked with Antalis to launch the first range of tools under the new name Olin Design.</div></div></div><div class="w-layout-grid grid-image _3"><div id="w-node-_138bd70f-0805-a687-b3f0-d57ec76b168c-c0e173aa" style="background-image:url("https://cdn.prod.website-files.com/5e2cabf460dc1a1357e9e87d/60780702ec571be8b45f6d0c_OLIN_Design_BrandActivation_InspirationPack_Detail_04.jpg")" class="div-grid-image div-45"></div><div id="w-node-e7ce0301-3ccd-45b4-3feb-c8c831530dd0-c0e173aa" style="background-image:url("https://cdn.prod.website-files.com/5e2cabf460dc1a1357e9e87d/607f0f2b5e1eb1876d5f884b_OLIN_Design_BrandActivation_InspirationPack_Cards_03.jpg")" class="div-grid-image div-80"></div></div><div style="background-image:url("https://cdn.prod.website-files.com/5e2cabf460dc1a1357e9e87d/6076f10ad70c13174cd092a5_OLIN_Design_BrandActivation_Group_Overview_01.jpg")" class="div-block-16"></div></div></div><div class="footer-section"><div class="footer-grid"><div id="w-node-_6e8f7166-6b26-64b9-16b7-7eacae03b41d-ae03b41b" class="footertext hide">Design & Practice</div><div id="w-node-_6e8f7166-6b26-64b9-16b7-7eacae03b41f-ae03b41b" class="footertext">Th. K. van Lohuizenlaan 202<br/>1095 DW Amsterdam NL<br/><br/>+31 (0)20 775 26 84</div><div id="w-node-_6e8f7166-6b26-64b9-16b7-7eacae03b423-ae03b41b" class="footertext">Find us on</div><div id="w-node-_6e8f7166-6b26-64b9-16b7-7eacae03b425-ae03b41b" class="footertext"><a href="mailto:info@designandpractice.com" class="footertext link">info@designandpractice.com</a></div><div id="w-node-_6e8f7166-6b26-64b9-16b7-7eacae03b428-ae03b41b" class="footertext link"><a href="#" class="link-5">To top</a></div><div id="w-node-_6e8f7166-6b26-64b9-16b7-7eacae03b42b-ae03b41b" class="footertext"><a href="https://www.facebook.com/designandpractice/" target="_blank" class="footertext link">Facebook</a><br/><a href="https://www.instagram.com/designandpractice/" target="_blank" class="link footertext">Instagram</a><br/><a href="https://www.behance.net/design_and_practice" target="_blank" class="footertext link">Behance</a><br/><a href="https://www.linkedin.com/company/design-&-practice" target="_blank" class="link footertext">LinkedIn</a></div><div id="w-node-_6e8f7166-6b26-64b9-16b7-7eacae03b438-ae03b41b" class="footertext newsletter">Subscribe to our newsletter</div><div id="w-node-_95831c8b-a406-1a1b-069f-56d771862d3d-71862d3d" class="form-block w-form"><form id="email-form" name="email-form" data-name="Email Form" method="get" data-webflow-hubspot-api-form-url="https://hubspotonwebflow.com/api/forms/fdb57d35-5ddc-4414-b84a-4e59e595687a" class="form-3" data-wf-page-id="631b582a82d6e7f3c0e173aa" data-wf-element-id="95831c8b-a406-1a1b-069f-56d771862d3e"><label for="name-2" class="field-label">First Name</label><input class="text-field-2 w-input" data-wfhsfieldname="FormTextInput-2" maxlength="256" name="name-2" data-name="Name 2" placeholder="Enter your First Name" type="text" id="name-2" required=""/><label for="email-3" class="field-label-2">Last Name</label><input class="text-field-3 w-input" data-wfhsfieldname="FormTextInput-3" maxlength="256" name="email-3" data-name="Email 3" placeholder="Enter your Last Name" type="text" id="email-3" required=""/><label for="field-3" class="field-label-3">Email Address</label><input class="text-field-4 w-input" data-wfhsfieldname="FormTextInput-4" maxlength="256" name="field-3" data-name="Field 3" placeholder="Enter your Email Address" type="email" id="field-3" required=""/><label for="field-3" class="field-label-3">Company Name</label><input class="text-field-5 w-input" maxlength="256" name="field-2" data-name="Field 2" placeholder="Company Name" type="text" id="field-2"/><input type="submit" data-wait="Please wait..." class="submit-button-2 w-button" value="Submit"/><input type="hidden" name="hutk" value=""/><input type="hidden" name="ipAddress" value=""/><input type="hidden" name="pageUri" value=""/><input type="hidden" name="pageId" value=""/><input type="hidden" name="pageName" value=""/></form><div class="w-form-done"><div>Thank you! Your submission has been received!</div></div><div class="w-form-fail"><div>Oops! Something went wrong while submitting the form.</div></div><div id="w-node-_95831c8b-a406-1a1b-069f-56d771862d57-71862d3d" class="html-embed-6 w-embed"> <link href="//cdn-images.mailchimp.com/embedcode/slim-10_7.css" rel="stylesheet" type="text/css"> <style type="text/css"> #mc_embed_signup{background:transparent; clear:left; font:13px Circularstd; color: #000; } /* Add your own Mailchimp form style overrides in your site stylesheet or in this style block. We recommend moving this block and the preceding CSS link to the HEAD of your HTML file. */ </style> <div id="mc_embed_signup"> <form action="https://designandpractice.us16.list-manage.com/subscribe/post?u=3caa3997912da74d4a65dbc09&id=62215c176a" method="post" id="mc-embedded-subscribe-form" name="mc-embedded-subscribe-form" class="validate" target="_blank" novalidate> <div id="mc_embed_signup_scroll"> <input type="email" value="" name="EMAIL" class="email" id="mce-EMAIL" placeholder="email address" required>  <div style="position: absolute; left: -5000px;" aria-hidden="true"><input type="text" name="b_3caa3997912da74d4a65dbc09_62215c176a" tabindex="-1" value=""></div> <div class="clear"><input type="submit" value="Subscribe" name="subscribe" id="mc-embedded-subscribe" class="button"></div> </div> </form> </div> </div></div></div></div><nav id="nav" class="sticky-nav"><ul role="list" class="nav-grid w-list-unstyled"><li id="w-node-_7b6aad3e-640f-195c-8873-39d5674aebe5-674aebe3"><a href="/" class="nav-logo-link w-inline-block"><img src="https://cdn.prod.website-files.com/5e2c8b4886f417e45618e5d6/5e4aa46173dcf313d119efaf_DP_NewLogo.svg" width="60" alt="" class="nav-logo" data-ix="new-interaction"/></a></li><li><a href="/" class="nav-link">Project</a></li><li><a href="/about" class="nav-link">About</a></li><li><a href="/contact-old" class="nav-link">Contact</a></li></ul></nav><script src="https://d3e54v103j8qbb.cloudfront.net/js/jquery-3.5.1.min.dc5e7f18c8.js?site=5e2c8b4886f417e45618e5d6" type="text/javascript" integrity="sha256-9/aliU8dGd2tb6OSsuzixeV4y/faTqgFtohetphbbj0=" crossorigin="anonymous"></script><script src="https://cdn.prod.website-files.com/5e2c8b4886f417e45618e5d6/js/webflow.4fd547bf2.js" type="module"></script><script src="https://hubspotonwebflow.com/assets/js/form-124.js" type="text/javascript" integrity="sha384-bjyNIOqAKScdeQ3THsDZLGagNN56B4X2Auu9YZIGu+tA/PlggMk4jbWruG/P6zYj" crossorigin="anonymous"></script></body></html>