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<!DOCTYPE html><html lang="en"><head><meta charset="utf-8"><meta name="viewport" content="width=device-width, initial-scale=1.0"><link rel="preconnect" href="//www.zohowebstatic.com"><link rel="dns-prefetch" href="//www.zohowebstatic.com"><link rel="preconnect" href="https://static.zohocdn.com"><link rel="dns-prefetch" href="https://static.zohocdn.com"><link rel="preload" href="https://static.zohocdn.com/zohofonts/zohopuvi/4.0/Zoho_Puvi_Regular.woff2" as="font" type="font/woff2" crossorigin><link rel="preload" href="https://static.zohocdn.com/zohofonts/zohopuvi/4.0/Zoho_Puvi_Bold.woff2" as="font" type="font/woff2" crossorigin><link rel="preload" href="https://static.zohocdn.com/zohofonts/zohopuvi/4.0/Zoho_Puvi_Semibold.woff2" as="font" type="font/woff2" crossorigin><script src="//www.zohowebstatic.com/sites/zweb/js/common/var_init.js"></script><script>(function(w,s){var e=document.createElement("script");e.async=true;e.src="https://zohotagmanager.cdn.pagesense.io/ztmjs/9e14ca550fb345518206a5a65a40a7a9.js";var x=document.getElementsByTagName("script")[0];x.parentNode.insertBefore(e,x);})(window,"script");</script><title>Customer Feedback Survey - Ready-to-use Questions and Templates</title><meta name="description" content="Connect with your customers to better understand their needs. Improve your products and services with a steady stream of feedback using customer surveys from Zoho Survey."><link rel="icon" href="https://www.zohowebstatic.com/sites/zweb/images/favicon.ico" type="image/vnd.microsoft.icon"><link rel="canonical" href="https://www.zoho.com/survey/customer-feedback-survey.html"><meta property="og:title" content="Customer Feedback Survey - Ready-to-use Questions and Templates"><meta property="og:description" content="Connect with your customers to better understand their needs. Improve your products and services with a steady stream of feedback using customer surveys from Zoho Survey."><meta property="og:image" content="https://www.zohowebstatic.com/sites/zweb/images/ogimage/survey-logo.png"><meta property="og:url" content="https://www.zoho.com/survey/customer-feedback-survey.html"><meta property="og:site_name" content="Zoho"><meta property="og:type" content="website"><meta name="twitter:title" content="Customer Feedback Survey - Ready-to-use Questions and Templates"><meta name="twitter:description" content="Connect with your customers to better understand their needs. Improve your products and services with a steady stream of feedback using customer surveys from Zoho Survey."><meta name="twitter:image" content="https://www.zohowebstatic.com/sites/zweb/images/ogimage/survey-logo.png"><meta name="twitter:card" content="summary"><meta name="twitter:site" content="@zoho"><link rel="stylesheet" href="//www.zohowebstatic.com/sites/zweb/css/common/zohocustom.css"><link rel="stylesheet" href="//www.zohowebstatic.com/sites/zweb/css/product/survey.css"><link rel="stylesheet" href="//www.zohowebstatic.com/sites/zweb/css/node/survey/4635-en.css"></head><body class="zw-page-4635 zw-product-92 zw-product-survey zw-template-zp_landing_pages i18n-en r-g-f" data-prdname="survey" data-prdname-display="Survey"> <header><div class="zw-promo-top"></div><div class="zw-global-header"></div><div class="zw-product-header "><div></div></div> </header> <main><div class="zw-template-inner"><div class="container zs-lp"> <section class="banner"><div class="wrapper"><div class="banner-lt fl"><div class="banner-cntn"><h1 class="main-txt">customer feedback survey</h1><p>Connect with your customers to better understand their needs. Improve your products and services with a steady stream of feedback using customer feedback surveys from Zoho Survey.</p><div class="signup fl view-temp"><a class="signup-button view-temp-button dis-inbl" href="javascript:void(0)">Try template</a></div></div></div><div class="banner-rt fl"><div class="banner-rt-wrapper"><div class="imagedown"><span class="dot-ele"> </span><div class="imagecolor"> </div><div class="imageup"> </div></div></div></div></div> </section> <section class="device-part"><div class="device-header"><div class="wrapper"><div class="device-txt">Optimized for all devices</div><div class="optimize-devices"><span class="device-icon" data-viewport="desktop"><i class="desktop"> </i></span> <span class="device-icon" data-viewport="tablet"><i class="tablet"> </i></span> <span class="device-icon" data-viewport="tab-landscape"><i class="tab-landscape"> </i></span> <span class="device-icon" data-viewport="mobile"><i class="mobile"> </i></span> <span class="device-icon" data-viewport="mob-landscape"><i class="mobile-landscape"> </i></span></div><div class="use-this-wrapper fl"><a class="use-this-button fr" href="/survey/signup.html?serviceurl=/createfromtemplate/Customer%20Satisfaction%20Survey-Customer%20Feedback%20Survey" target="_blank">Use Template</a></div></div></div><div class="iframe-part tablet"><div class="iframe-inner"><div class="frameimg"> <img alt="customer feedback survey questionnaire template" width="704" height="833" data-lazy data-src="//www.zohowebstatic.com/sites/zweb/images/survey/customer-feedback-survey-questionnaire-template.jpg" src="data:image/svg+xml;charset=utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%22100%25%20100%25%20200%20150%22%3E%3C%2Fsvg%3E"><div class="tempButtons"><a class="signup-button useThisBtn dis-inbl" href="/survey/signup.html?serviceurl=/createfromtemplate/Customer%20Satisfaction%20Survey-Customer%20Feedback%20Survey" target="_blank">Use This Template</a></div></div><div class="iframe-container"><iframe frameborder="0" height="670" marginheight="0" marginwidth="0" name="Showing" scrolling="yes" src="https://survey.zoho.com/surveytemplate/customer%20satisfaction%20survey-customer%20feedback%20survey?&&domain=zoho.com" width="auto"></iframe></div></div></div><div class="use-this-wrapper"><a class="use-this-button" href="/survey/signup.html?serviceurl=/createfromtemplate/Customer%20Satisfaction%20Survey-Customer%20Feedback%20Survey" target="_blank">Use Template</a></div> </section> <section class="cntn-part measuring-patient"><div class="wrapper"><div class="column-lt"><div class="img-part to-animate"> <img alt="CUSTOMER FEEDBACK SURVEY" width="390" height="547" data-lazy data-src="//www.zohowebstatic.com/sites/zweb/images/survey/zslp-temp-customer-survey-insight.jpg" src="data:image/svg+xml;charset=utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%22100%25%20100%25%20200%20150%22%3E%3C%2Fsvg%3E"></div></div><div class="column-rt"><span class="cntn-title">Insights from Customers</span><p>The business of business might be business, but it can cost you your business to think of your customer as just someone you need to sell to. With a multitude of options available, the Internet Age provides people with a greater say in the information they want to see, more than at any point in history.</p><p>Though the prospect, of the large competition you are facing, is daunting, the internet has made conversations easier and free-flowing. Starting a conversation with your audience can help you explore their needs and anticipate future requirements. They can give you insights about your existing products and services, and how you might expand your business. They can help you explore new avenues that you were not previously aware of. Sometimes, the loudest and the most articulate are the only ones who are heard. Ideas that can revolutionize can easily be lost in the noise. It is highly unlikely that you can produce a statistically significant analysis when many voices remain unheard.</p></div></div> </section> <section class="cntn-part using-customer"><div class="wrapper"><div class="column-lt"><span class="cntn-title">The Benefit of Customer Feedback Surveys</span><p>Surveys are the best alternative in this scenario. They give every member of your audience an equal say. It allows them to be anonymous, and therefore more truthful with their opinions. It can provide you with a clear, statistically significant analysis. You can target a specific audience, based on geography, demographics, and other filters.</p><p>Most importantly, you are in charge of the conversation, with complete control over the questions. You can direct the conversation to avenues you prefer to know more about, avoiding the distractions that are otherwise abound.</p></div><div class="column-rt"><div class="img-part"> <img alt="CUSTOMER FEEDBACK SURVEY" width="368" height="504" data-lazy data-src="//www.zohowebstatic.com/sites/zweb/images/survey/zslp-temp-customer-survey-benefits.jpg" src="data:image/svg+xml;charset=utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%22100%25%20100%25%20200%20150%22%3E%3C%2Fsvg%3E"></div></div></div> </section> <section class="features"><div class="wrapper"><span class="cntn-title mb20">The Downside</span><p class="last-txt">Any survey is bound to fail without a clear game plan. A survey is only as good as its questions and motives. You have to factor in that a minority of your respondents will intentionally give misleading answers. A few more will inadvertently answer incorrectly. However, you can reduce the number of people falling into these two categories by creating a carefully designed survey.</p></div> </section> <section class="features"><div class="wrapper"><span class="cntn-title">Create a Better Survey</span> <span class="cntn-subtitle">There are several guidelines you can use to improve response rates and reduce biased or inconclusive responses.</span><div class="feature-section-container"><div class="feature-section-list"><div class="column-lt"><span>Keep it short</span></div><div class="column-ct"><span class="one">1</span></div><div class="column-rt"><p>Keep your questions and survey short to avoid lethargy among your respondents.</p></div></div><div class="seperate-line"> </div><div class="feature-section-list"><div class="column-lt"><span>Keep your eyes on the goal</span></div><div class="column-ct"><span class="two">2</span></div><div class="column-rt"><p>Remove any question that doesn't conform to your goals. Keep your survey well focused.</p></div></div><div class="seperate-line"> </div><div class="feature-section-list"><div class="column-lt"><span>Use neutral questions</span></div><div class="column-ct"><span class="two">3</span></div><div class="column-rt"><p>Biased and leading questions lead to skewed responses and incorrect conclusions.</p></div></div><div class="seperate-line"> </div><div class="feature-section-list"><div class="column-lt"><span>Use consistent rating scales</span></div><div class="column-ct"><span class="two">4</span></div><div class="column-rt"><p>The terms you use to describe the points in your rating scale need to be consistent across your survey to avoid misleading results.</p></div></div><div class="seperate-line"> </div><div class="feature-section-list"><div class="column-lt"><span>Ask the questions clearly</span></div><div class="column-ct"><span class="two">5</span></div><div class="column-rt"><p>Your customers may not be familiar with specific jargon that you may use. Keep the language simple and clear.</p></div></div><div class="seperate-line"> </div><div class="feature-section-list"><div class="column-lt"><span>Time it right</span></div><div class="column-ct"><span class="two">6</span></div><div class="column-rt"><p>Your respondents are most likely to answer your surveys on Mondays, Fridays, and Sundays. Timing is everything.</p></div></div><div class="seperate-line"> </div><div class="feature-section-list"><div class="column-lt"><span>Use incentives</span></div><div class="column-ct"><span class="two">7</span></div><div class="column-rt"><p>Research shows that incentives can help improve your response rates by as much as 20%. Try giving them a gift card or a special discount for every response.</p></div></div></div></div> </section> <section class="templates ask-question"><div class="wrapper"><span class="cntn-title">Customer feedback is made easy with Zoho Survey.</span><div class="img-part"> <img alt="CUSTOMER FEEDBACK SURVEY" width="1040" height="453" data-lazy data-src="//www.zohowebstatic.com/sites/zweb/images/survey/zslp-temp-customer-survey-made-easy.jpg" src="data:image/svg+xml;charset=utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%22100%25%20100%25%20200%20150%22%3E%3C%2Fsvg%3E"></div><p class="mb20"><b>Zoho Survey understands the importance of a good customer feedback survey.</b> We want to make sure you ask all the right questions in the right manner, and we want you to be able to make sense of the data you collect, so you can use it to make future business decisions.</p><p>You can modify and add questions to any of the survey templates to suit your needs. The templates also offer wording suggestions and will help you frame your questions. In short, these templates will save you a lot of valuable time, and will provide you with the information you need to help you grow your company.</p></div> </section> <section class="templates"><div class="wrapper"><span class="cntn-title">Create your own customer feedback survey today.</span><div class="column-links"><div class="column-lt"> <img alt="CUSTOMER FEEDBACK SURVEY" width="194" height="130" data-lazy data-src="//www.zohowebstatic.com/sites/zweb/images/survey/zslp-temp-website-feedback-survey-related-template.png" src="data:image/svg+xml;charset=utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%22100%25%20100%25%20200%20150%22%3E%3C%2Fsvg%3E"></div><div class="column-rt"><ul><li><a href="/survey/templates/customer-satisfaction/">Customer Satisfaction Survey</a></li><li><a href="/survey/templates/customer-satisfaction/customer-support-satisfaction-survey.html">Customer Support Satisfaction Survey</a></li><li><a href="/survey/templates/customer-satisfaction/product-satisfaction-survey.html">Product Satisfaction Survey</a></li><li><a href="/survey/templates/customer-satisfaction/service-satisfaction-survey.html">Service Satisfaction Survey</a></li></ul><ul><li><a href="/survey/client-service-feedback-survey.html">Client Service Feedback Survey</a></li><li><a href="/survey/templates/customer-satisfaction/b2b-client-satisfaction-survey.html">B2B Client Satisfaction Survey</a></li><li><a href="/survey/customer-retention-survey.html">Customer Retention Survey</a></li><li><a href="/survey/net-promoter-score-survey.html">Net Promoter Score survey</a></li></ul></div></div></div> </section> <section class="footer-banner"><div class="survey-logo-bg"><a class="survey-logo" href="javascript:void(0);"> </a></div> <span class="zoho-survey">Zoho Survey</span><div class="lst-banner"><p class="lst-banner-small">Create your own customer feedback survey today.</p><div class="signup view-temp"><a class="signup-button view-temp-button dis-inbl" href="javascript:void(0)">Get Started</a></div></div> </section> <section class="footer"><div><a href="https://www.zoho.com/"> <img alt="CUSTOMER FEEDBACK SURVEY" width="80" height="27" data-lazy data-src="//www.zohowebstatic.com/sites/zweb/images/commonroot/zoho-logo.svg" class="zoho-logo" src="data:image/svg+xml;charset=utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%22100%25%20100%25%20200%20150%22%3E%3C%2Fsvg%3E"> </a><p class="footer-text">漏 <span class="getyear"> </span>, Zoho Corporation Pvt. 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