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The Smartwatch Notification Formula (Video)

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Sherwin</a></li> <li><a href="/articles/author/caleb-sponheim/">Caleb Sponheim</a></li> <li><a href="/articles/author/evan-sunwall/">Evan Sunwall</a></li> <li><a href="/articles/author/samhita-tankala/">Samhita Tankala</a></li> <li><a href="/articles/author/bruce-tognazzini/">Bruce Tognazzini</a></li> <li><a href="/articles/author/huei-hsin-wang/">Huei-Hsin Wang</a></li> <li><a href="/articles/author/kathryn-whitenton/">Kathryn Whitenton</a></li> <li><a href="/articles/author/amy-zhang/">Amy Zhang</a></li> <li><a href="/articles/author/mingjin-zhang/">Mingjin Zhang</a></li> </ul> </div> </div> <section class="announcements-container" data-zone="articles-left"></section> </div> </aside> <div id="body-content" class="ten wide mobile-twelve m-12-wide m-row-2 body-content"> <article> <h1 class="article-h1">The Smartwatch Notification Formula</h1> <div class="publication-wrapper"> <div class="publication-container"> <section class="lede"> <p><strong>Summary:</strong>&nbsp;Maximize the value of your smartwatch notifications by making them personally relevant, appropriately timed, non-repetitive, and sufficiently informative.</p> </section> <section class="authors-and-topics"> <div class="byline-wrapper"> <div class="authors inline-nav"> <p> <strong><time>3 minute video</time> by </strong> <span id="gaDataPubDate" class="ga-data-layer" aria-hidden="true">2024-07-24</span> <span id="gaDataLength" class="ga-data-layer" aria-hidden="true">3</span> </p> <ul class="item-list"> <span id="gaDataAuthors" class="ga-data-layer" aria-hidden="true">Tanner Kohler</span> <li> <a href="/people/tanner-kohler/"> Tanner Kohler </a> </li> </ul> </div> <div class="topics inline-nav"> <p><strong>Topics:</strong></p> <span id="gaDataAllTopics" class="ga-data-layer" aria-hidden="true">smartwatches,notifications,screen size,new technologies,Mobile &amp; Tablet</span> <ul class="no-bullet inline item-list"> <li><span id="gaDataTopic" class="ga-data-layer" aria-hidden="true">Mobile &amp; Tablet</span> <a href="/topic/mobile-and-tablet-design/">Mobile &amp; Tablet</a></li> </ul> </div> </div> <div class="small desktop only"> <div class="share-widget compact-inline" id="shareWidgetBodyTop"> <div class="share-buttons"> <p>Share this article:</p> <ul class="share-icons"> <li><a href="https://twitter.com/intent/tweet?url=https://www.nngroup.com/videos/smartwatch-notification-formula/&amp;text=&amp;via=nngroup" data-share-type="Twitter"><span class="icon fab fa-twitter"></span></a></li> <li><a href="http://www.linkedin.com/shareArticle?mini=true&amp;url=https://www.nngroup.com/videos/smartwatch-notification-formula/&amp;title=&amp;source=Nielsen%20Norman%20Group" data-share-type="LinkedIn"><span class="icon fab fa-linkedin-in"></span></a></li> <li><a href="mailto:?subject=NN/g Article: &amp;body=https://www.nngroup.com/videos/smartwatch-notification-formula/" data-share-type="Email"><span class="icon fal fa-envelope"></span></a></li> </ul> </div> </div> </div> </section> 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</div> </div> </div> </div> <div class="video-container youtube" data-video-id="prLUYAl4O8g" id="videoContainer_prLUYAl4O8g"> <a href="https://www.youtube.com/watch?v=prLUYAl4O8g">https://www.youtube.com/watch?v=prLUYAl4O8g</a> <noscript> <p>You must have javascript and cookies enabled in order to display videos.</p> </noscript> </div> </article> <section class="two column grid"> <div> <p><strong>Related Article</strong></p> <p> <a href="/articles/smartwatch-interactions/">6 Types of Useful Smartwatch Interactions</a> </p> <p class="mt-0">Smartwatches are for more than just receiving notifications and tracking steps. They afford at least 6 different types of interactions that users find useful.</p> </div> <div class="about-the-author"> <p><strong>Video Author</strong></p> <p><a href="https://www.nngroup.com/people/tanner-kohler/">Tanner Kohler</a> is a User Experience Specialist with Nielsen Norman Group. Tanner&#39;s studies have focused on social psychology, and he has researched theories of human motivation and the gamification of learning. He has developed, taught, and evaluated curricula for thousands of full-time volunteers&nbsp;for the Church of Jesus Christ of Latter-Day Saints. 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