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font-bold leading-open text-color-text mb-0"> Nielsen Norman Group </h1> <h2 class="top-card-layout__headline break-words font-sans text-md leading-open text-color-text"> Technology, Information and Internet </h2> <h3 class="top-card-layout__first-subline font-sans text-md leading-open text-color-text-low-emphasis"> Silicon Valley, California <span class="before:middot"></span> 329,196 followers </h3> <h4 class="top-card-layout__second-subline font-sans text-sm leading-open text-color-text-low-emphasis mt-0.5"> <span class="line-clamp-2">Evidence-based UX training, research, &amp; consulting. 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class="face-pile__text self-center font-sans text-sm link-styled hover:underline"> View all 154 employees </p> </a> </li> <!----> </ul> </div> </div> <div class="ellipsis-menu absolute right-0 top-0 top-card-layout__ellipsis-menu mr-1 papabear:mt-0.5 papabear:mr-2"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] " aria-expanded="false" aria-label="Open menu" data-tracking-control-name="top-card_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/671xosfpvk4c0kqtyl87hashi"></icon> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" role="menu" tabindex="-1"> <li class="ellipsis-menu__item border-t-1 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United States. Services are provided world-wide. Helps clients manage the product and service design process to produce effective, profitable results. In-depth virtual UX training courses online and manages the certification process for the UX Certified (UXC) and UX Master Certified (UXMC) certificates.</p> <dl class="mt-6"> <div class="mb-2 flex papabear:mr-3 mamabear:mr-3 babybear:flex-wrap" data-test-id="about-us__website"> <dt class="font-sans text-md font-bold text-color-text break-words w-40 papabear:flex-shrink-0 papabear:mr-3 mamabear:flex-shrink-0 mamabear:mr-3 babybear:mb-1"> Website </dt> <dd class="font-sans text-md text-color-text break-words overflow-hidden"> <a class="link-no-visited-state hover:no-underline" data-tracking-control-name="about_website" href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fwww%2Enngroup%2Ecom%2F&amp;urlhash=OBn_&amp;trk=about_website" target="_blank" rel="noopener" data-tracking-will-navigate aria-describedby="websiteLinkDescription"> https://www.nngroup.com/ <icon class="align-middle" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/49229g4q0jsla5l1xojq1wob9" aria-hidden="true"></icon> </a> <p class="hidden" id="websiteLinkDescription">External link for Nielsen Norman Group</p> </dd> </div> <div class="mb-2 flex papabear:mr-3 mamabear:mr-3 babybear:flex-wrap" data-test-id="about-us__industry"> <dt class="font-sans text-md font-bold text-color-text break-words w-40 papabear:flex-shrink-0 papabear:mr-3 mamabear:flex-shrink-0 mamabear:mr-3 babybear:mb-1"> Industry </dt> <dd class="font-sans text-md text-color-text break-words overflow-hidden"> Technology, Information and Internet </dd> </div> <div class="mb-2 flex papabear:mr-3 mamabear:mr-3 babybear:flex-wrap" data-test-id="about-us__size"> <dt class="font-sans text-md font-bold text-color-text break-words w-40 papabear:flex-shrink-0 papabear:mr-3 mamabear:flex-shrink-0 mamabear:mr-3 babybear:mb-1"> Company size </dt> <dd class="font-sans text-md text-color-text break-words overflow-hidden"> 11-50 employees </dd> </div> <div class="mb-2 flex papabear:mr-3 mamabear:mr-3 babybear:flex-wrap" data-test-id="about-us__headquarters"> <dt class="font-sans text-md font-bold text-color-text break-words w-40 papabear:flex-shrink-0 papabear:mr-3 mamabear:flex-shrink-0 mamabear:mr-3 babybear:mb-1"> Headquarters </dt> <dd class="font-sans text-md text-color-text break-words overflow-hidden"> Silicon Valley, California </dd> </div> <div class="mb-2 flex papabear:mr-3 mamabear:mr-3 babybear:flex-wrap" data-test-id="about-us__organizationType"> <dt class="font-sans text-md font-bold text-color-text break-words w-40 papabear:flex-shrink-0 papabear:mr-3 mamabear:flex-shrink-0 mamabear:mr-3 babybear:mb-1"> Type </dt> <dd class="font-sans text-md text-color-text break-words overflow-hidden"> Privately Held </dd> </div> <div class="mb-2 flex papabear:mr-3 mamabear:mr-3 babybear:flex-wrap" data-test-id="about-us__foundedOn"> <dt class="font-sans text-md font-bold text-color-text break-words w-40 papabear:flex-shrink-0 papabear:mr-3 mamabear:flex-shrink-0 mamabear:mr-3 babybear:mb-1"> Founded </dt> <dd class="font-sans text-md text-color-text break-words overflow-hidden"> 1998 </dd> </div> <div class="mb-2 flex papabear:mr-3 mamabear:mr-3 babybear:flex-wrap" data-test-id="about-us__specialties"> <dt class="font-sans text-md font-bold text-color-text break-words w-40 papabear:flex-shrink-0 papabear:mr-3 mamabear:flex-shrink-0 mamabear:mr-3 babybear:mb-1"> Specialties </dt> <dd class="font-sans text-md text-color-text break-words overflow-hidden"> usability, website effectiveness, emotional design, user experience, design thinking, UX, user experience research, and UX consulting </dd> </div> </dl> </div> </section> <!----> <section class="core-section-container core-section-container--with-border border-b-1 border-solid border-color-border-faint py-4 locations"> <!----> <h2 class="core-section-container__title section-title"> Locations </h2> <!----> <div class="core-section-container__content break-words"> <ul class="show-more-less__list show-more-less__list--no-hidden-elems" data-impression-id="org-locations_show-more-less"> <li class="mb-3 papabear:w-50% papabear:odd:mr-2 papabear:odd:w-[calc(50%-16px)]"> <span class="tag-sm tag-enabled"> Primary </span> <div id="address-0"> <p> 48105 Warm Springs Blvd. </p> <!----> <p> Silicon Valley, California, US </p> </div> <a class="link-no-visited-state hover:no-underline" data-tracking-control-name="org-locations_url" href="https://www.bing.com/maps?where=48105+Warm+Springs+Blvd.+Silicon+Valley+California+US&amp;trk=org-locations_url" target="_blank" rel="noopener" data-tracking-will-navigate aria-describedby="address-0"> Get directions <icon class="align-middle" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/49229g4q0jsla5l1xojq1wob9" aria-hidden="true"></icon> </a> </li> </ul> </div> </section> <section class="core-section-container core-section-container--with-border border-b-1 border-solid border-color-border-faint py-4" data-test-id="employees-at"> <!----> <h2 class="core-section-container__title section-title"> Employees at Nielsen Norman Group </h2> <!----> <div class="core-section-container__content break-words"> <ul> <li> <a href="https://www.linkedin.com/in/crohrer?trk=org-employees" target="_self" data-tracking-control-name="org-employees" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link "> <!----> <img class="inline-block relative rounded-[50%] w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/D5603AQG-PeQE_FZOMA/profile-displayphoto-shrink_100_100/profile-displayphoto-shrink_100_100/0/1695669987270?e=2147483647&amp;v=beta&amp;t=DHIXi9M7nxHoihHNqeBdytd-uuST-gJR9z2xOEMKWqM" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Click here to view Christian Rohrer’s profile"> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full "> <!----> <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> Christian Rohrer <!----> </h3> <h4 class="base-main-card__subtitle body-text text-color-text overflow-hidden "> VP of Design, Researcher, Author, Speaker, and Advisor </h4> <!----> <!----><!----> </div> <!----> </a> </li> <li> <a href="https://www.linkedin.com/in/garrett-goldfield-509750?trk=org-employees" target="_self" data-tracking-control-name="org-employees" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link "> <!----> <img class="inline-block relative rounded-[50%] w-6 h-6 " 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attributed-text-segment-list__content-truncated" dir="ltr" data-test-id="main-feed-activity-card__commentary">One of the hardest things about UX is actually applying the techniques, especially when there’s so much conflicting advice out there. That’s why our live, virtual UX training is designed to connect theory to practice, empowering you to thrive in your role. What makes NN/g courses different from all the UX training out there? ✅ Expert-led, research-based guidance — Learn directly from seasoned UX pros who know the field inside and out ✅ Hands-on learning — Our courses combine collaborative exercises and Q&amp;A to make sure you can apply what you’ve learned immediately ✅ UX Certification — Add credibility and confidence to your skillset by taking 5 courses and passing 5 exams to get your NN/g UX certification Now’s the time to expand your UX toolkit. 💰 Save up to 20%** on courses from now until January! 👉 Sign up for our courses today: <a class="link" href="https://lnkd.in/gJBrfQzQ?trk=organization_guest_main-feed-card-text" target="_self" rel="nofollow" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>https://lnkd.in/gJBrfQzQ</a> ✉️ Or keep up to date with future courses by subscribing to our newsletter: <a class="link" 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<!----> 329,196 followers </p> <span class="!text-xs text-color-text-low-emphasis leading-[1.33333] flex"> <time class="flex-none"> 1d <!----> </time> <!----> </span> </div> <!----> </div> <div class="ellipsis-menu absolute right-0 top-0 !mr-0.5" data-test-id="main-feed-activity-card__ellipsis-menu"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] " aria-expanded="false" aria-label="Open menu" data-tracking-control-name="organization_guest_main-feed-card_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/671xosfpvk4c0kqtyl87hashi"></icon> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" role="menu" tabindex="-1"> <li class="ellipsis-menu__item border-t-1 border-solid border-color-border-low-emphasis first-of-type:border-none flex"> <a href="/uas/login?fromSignIn=true&amp;session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fnielsen-norman-group&amp;trk=organization_guest_main-feed-card_ellipsis-menu-semaphore-sign-in-redirect&amp;guestReportContentType=POST&amp;_f=guest-reporting" data-tracking-control-name="organization_guest_main-feed-card_ellipsis-menu-semaphore-sign-in-redirect" data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="POST" data-semaphore-content-urn="urn:li:activity:7265783201061560323" data-semaphore-tracking-prefix="organization_guest_main-feed-card_ellipsis-menu-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary ellipsis-menu__semaphore ellipsis-menu__item-button flex items-center w-full p-1 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint focus:bg-color-background-container-tint hover:bg-color-background-container-tint outline-offset-[-2px]"> <!----> <icon class="ellipsis-menu__item-icon text-color-text h-[24px] w-[24px] mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/iq0x9q37wj214o129ai1yjut"> </icon> Report this post </a> <!----> </li> <!----> </ul> <!----> </div> </div> <div class="attributed-text-segment-list__container relative mt-1 mb-1.5 babybear:mt-0 babybear:mb-0.5"> <p class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words " dir="ltr" data-test-id="main-feed-activity-card__commentary">Designing for users is only half the job. The other half?… Getting stakeholders on board 😅 It’s not enough to rely on empathy or qualitative insights alone; stakeholders need to see the business impact. <a class="link" href="https://www.linkedin.com/in/kimflahertyux?trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>Kim Flaherty</a> walks through how to translate your design recommendation into business terms your stakeholders will understand. → Step 1: Identifying a descriptive metric. For instance, how many customer support calls are related to a specific problem? → Step 2: Translate the problem into business terms. For example, if each support call costs about $3 and you’re getting 1,000 calls monthly due to that problem, that’s $3,000 in operational costs. Yikes 😬 → Step 3: Forecast how your proposed design changes will impact the business positively. Forecasting value will help make your design recommendations a reality. By aligning our recommendations with tangible business outcomes, we bridge the gap between UX and business priorities making it easier for stakeholders to see the value of investing in UX. Want to watch the full video? Click here: <a class="link" href="https://bit.ly/4ev935n?trk=organization_guest_main-feed-card-text" target="_self" rel="nofollow" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>https://bit.ly/4ev935n</a> <a class="link" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fuxdesign&amp;trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>#UXDesign</a> <a class="link" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fstakeholderbuyin&amp;trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>#StakeholderBuyIn</a> <a class="link" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fuserexperience&amp;trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>#UserExperience</a> <a class="link" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fbusinessmetrics&amp;trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>#BusinessMetrics</a> <a class="link" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fdesignimpact&amp;trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>#DesignImpact</a></p> <!----> </div> <iframe class="h-[293px] w-main-feed-card-media" allowfullscreen frameborder="0" data-id="feed-paginated-document-content" data-delayed-url="https://media.licdn.com/embeds/native-document.html" data-native-document-config="{&quot;action&quot;:&quot;init&quot;,&quot;a11y&quot;:{&quot;pagination&quot;:{&quot;paginationValue&quot;:&quot;Current page&quot;,&quot;paginationLength&quot;:&quot;Total pages&quot;},&quot;sidepanelLeft&quot;:{&quot;navButton&quot;:&quot;Go to previous page of document&quot;},&quot;sidepanelRight&quot;:{&quot;navButton&quot;:&quot;Go to next page of document&quot;},&quot;topbar&quot;:{&quot;cancelButton&quot;:&quot;Exit full screen&quot;,&quot;downloadButton&quot;:&quot;Download document&quot;},&quot;toolbarA11y&quot;:{&quot;fullscreenOnButtonA11yControlText&quot;:&quot;Enter full screen. 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class="text-color-text "> <a class="text-sm link-styled no-underline leading-open" href="https://www.linkedin.com/company/nielsen-norman-group?trk=organization_guest_main-feed-card_feed-actor-name" data-tracking-control-name="organization_guest_main-feed-card_feed-actor-name" aria-label="View organization page for Nielsen Norman Group" data-tracking-will-navigate> Nielsen Norman Group </a> <!----><!----> </div> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] m-0 truncate"> <!----> 329,196 followers </p> <span class="!text-xs text-color-text-low-emphasis leading-[1.33333] flex"> <time class="flex-none"> 2d <!----> </time> <!----> </span> </div> <!----> </div> <div class="ellipsis-menu absolute right-0 top-0 !mr-0.5" data-test-id="main-feed-activity-card__ellipsis-menu"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex 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mb-1.5 babybear:mt-0 babybear:mb-0.5"> <p class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words " dir="ltr" data-test-id="main-feed-activity-card__commentary">What does it mean to have a discovery mindset? Well, discovery isn’t just about research; it’s about fostering curiosity, collaboration, and flexibility to truly understand your users’ problem before jumping to solutions. Too often, teams rush into discovery with a solution in mind and this can limit your ability to discover valuable insights about your users and their needs and the problem you want to solve. You also risk building the wrong thing…😬. A discovery mindset means that a team is open to learning: → That their assumptions are wrong → New things they hadn’t expected to learn Want to learn more about avoiding solution mindsets when starting discovery? Check out <a class="link" href="https://www.linkedin.com/in/maria-rosala?trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>Maria Rosala</a>'s article for 3 methods to avoiding solutioneering: <a class="link" href="https://bit.ly/48Rnrnp?trk=organization_guest_main-feed-card-text" target="_self" rel="nofollow" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>https://bit.ly/48Rnrnp</a> <a class="link" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fuxresearch&amp;trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>#UXResearch</a> <a class="link" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fproductdiscovery&amp;trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>#ProductDiscovery</a> <a class="link" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fuxmindset&amp;trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>#UXMindset</a> <a class="link" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fuserexperience&amp;trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>#UserExperience</a> <a class="link" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fdesignthinking&amp;trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>#DesignThinking</a> <a class="link" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fsolutioneering&amp;trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>#Solutioneering</a> <a class="link" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fdiscovery&amp;trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>#Discovery</a> <a class="link" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fdiscoverymindset&amp;trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>#DiscoveryMindset</a></p> <!----> </div> <iframe class="h-[293px] w-main-feed-card-media" allowfullscreen frameborder="0" data-id="feed-paginated-document-content" data-delayed-url="https://media.licdn.com/embeds/native-document.html" data-native-document-config="{&quot;action&quot;:&quot;init&quot;,&quot;a11y&quot;:{&quot;pagination&quot;:{&quot;paginationValue&quot;:&quot;Current page&quot;,&quot;paginationLength&quot;:&quot;Total pages&quot;},&quot;sidepanelLeft&quot;:{&quot;navButton&quot;:&quot;Go to previous page of document&quot;},&quot;sidepanelRight&quot;:{&quot;navButton&quot;:&quot;Go to next page of document&quot;},&quot;topbar&quot;:{&quot;cancelButton&quot;:&quot;Exit full screen&quot;,&quot;downloadButton&quot;:&quot;Download document&quot;},&quot;toolbarA11y&quot;:{&quot;fullscreenOnButtonA11yControlText&quot;:&quot;Enter full screen. 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class="text-color-text "> <a class="text-sm link-styled no-underline leading-open" href="https://www.linkedin.com/company/nielsen-norman-group?trk=organization_guest_main-feed-card_feed-actor-name" data-tracking-control-name="organization_guest_main-feed-card_feed-actor-name" aria-label="View organization page for Nielsen Norman Group" data-tracking-will-navigate> Nielsen Norman Group </a> <!----><!----> </div> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] m-0 truncate"> <!----> 329,196 followers </p> <span class="!text-xs text-color-text-low-emphasis leading-[1.33333] flex"> <time class="flex-none"> 4d <!----> </time> <!----> </span> </div> <!----> </div> <div class="ellipsis-menu absolute right-0 top-0 !mr-0.5" data-test-id="main-feed-activity-card__ellipsis-menu"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex 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mb-1.5 babybear:mt-0 babybear:mb-0.5"> <p class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words " dir="ltr" data-test-id="main-feed-activity-card__commentary">What do Ctrl + C, double tap to react and “Hey Siri” have in common? They are all accelerators, or UI features that speed up an interaction or process. These shortcuts can enhance our interfaces by helping our users complete their tasks more quickly. Now, not all actions need an accelerator. Try focusing on features that many people tend to use repeatedly. Try thinking about these 4 best practices when creating accelerators for your interface: → Prioritize Efficiency Without Overwhelming Users: Start with the most used actions and introduce additional accelerators gradually → Maintain Consistency Across Platforms: Double-tap to react? It should work the same on mobile and desktop to avoid frustrating users. Consistency across devices makes accelerators truly intuitive. → Provide Visual Cues and Feedback: Tooltips, hover states, or contextual hints are great ways to teach users about accelerators without overwhelming them. → Design for Error Prevention and Recovery: Provide a safety net for users to undo actions performed via accelerators on the off chance that they triggered them accidentally. When done right, UI accelerators make workflows seamless, letting users engage at their own speed without compromise. Learn more from <a class="link" href="https://www.linkedin.com/in/rachelkrau?trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>Rachel Krause</a> and <a class="link" href="https://www.linkedin.com/in/auroralharley?trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>Aurora Harley</a> in their article: <a class="link" href="https://bit.ly/3Z3wAWq?trk=organization_guest_main-feed-card-text" target="_self" rel="nofollow" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>https://bit.ly/3Z3wAWq</a> <a class="link" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fuxdesign&amp;trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>#UXDesign</a> <a class="link" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fuiaccelerators&amp;trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>#UIAccelerators</a> <a class="link" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fproductivityhacks&amp;trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>#ProductivityHacks</a> <a class="link" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fuserexperience&amp;trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>#UserExperience</a> <a class="link" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Finteractiondesign&amp;trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>#InteractionDesign</a></p> <!----> </div> <iframe class="h-[293px] w-main-feed-card-media" allowfullscreen frameborder="0" data-id="feed-paginated-document-content" data-delayed-url="https://media.licdn.com/embeds/native-document.html" data-native-document-config="{&quot;action&quot;:&quot;init&quot;,&quot;a11y&quot;:{&quot;pagination&quot;:{&quot;paginationValue&quot;:&quot;Current page&quot;,&quot;paginationLength&quot;:&quot;Total pages&quot;},&quot;sidepanelLeft&quot;:{&quot;navButton&quot;:&quot;Go to previous page of document&quot;},&quot;sidepanelRight&quot;:{&quot;navButton&quot;:&quot;Go to next page of document&quot;},&quot;topbar&quot;:{&quot;cancelButton&quot;:&quot;Exit full screen&quot;,&quot;downloadButton&quot;:&quot;Download document&quot;},&quot;toolbarA11y&quot;:{&quot;fullscreenOnButtonA11yControlText&quot;:&quot;Enter full screen. 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mb-1.5 babybear:mt-0 babybear:mb-0.5"> <p class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words " dir="ltr" data-test-id="main-feed-activity-card__commentary">Do you believe in any technology myths, like airlines raising increase prices based on your interest? Well, tech myths, like this one, can strongly shape how people interact with digital products and even increase interaction cost. You might’ve even caught yourself switching devices for the same flight search to make sure you get the best price. Most of the time it all comes down to user uncertainty and distrust of digital products or companies. But how can we spot and address tech myths effectively: 1️⃣ Listen for Assumptions During Research: Users often voice beliefs about how a system functions 2️⃣ Ask Clarifying Questions: Sometimes asking a probing question will help you to get a deeper understanding of what they believe and why 3️⃣ Correct Misconceptions Thoughtfully: This might be through a tooltip or contextual guidance that gives some insight into how your system works. Want to learn more about technology myths? Check out our recent article update by <a class="link" href="https://www.linkedin.com/in/kimflahertyux?trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>Kim Flaherty</a> and <a class="link" href="https://www.linkedin.com/in/kate-m-moran?trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>Kate Moran</a>: <a class="link" href="https://bit.ly/3AkvrAt?trk=organization_guest_main-feed-card-text" target="_self" rel="nofollow" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>https://bit.ly/3AkvrAt</a> <a class="link" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fuxresearch&amp;trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>#UXResearch</a> <a class="link" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fusability&amp;trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>#Usability</a> <a class="link" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fuserexperience&amp;trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>#UserExperience</a> <a class="link" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fai&amp;trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>#AI</a> <a class="link" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fusertrust&amp;trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>#UserTrust</a> <a class="link" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fuxdesign&amp;trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>#UXDesign</a> <a class="link" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fexploratoryresearch&amp;trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>#ExploratoryResearch</a></p> <!----> </div> <iframe class="h-[293px] w-main-feed-card-media" allowfullscreen frameborder="0" data-id="feed-paginated-document-content" data-delayed-url="https://media.licdn.com/embeds/native-document.html" data-native-document-config="{&quot;action&quot;:&quot;init&quot;,&quot;a11y&quot;:{&quot;pagination&quot;:{&quot;paginationValue&quot;:&quot;Current page&quot;,&quot;paginationLength&quot;:&quot;Total pages&quot;},&quot;sidepanelLeft&quot;:{&quot;navButton&quot;:&quot;Go to previous page of document&quot;},&quot;sidepanelRight&quot;:{&quot;navButton&quot;:&quot;Go to next page of document&quot;},&quot;topbar&quot;:{&quot;cancelButton&quot;:&quot;Exit full screen&quot;,&quot;downloadButton&quot;:&quot;Download document&quot;},&quot;toolbarA11y&quot;:{&quot;fullscreenOnButtonA11yControlText&quot;:&quot;Enter full screen. 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mb-1.5 babybear:mt-0 babybear:mb-0.5"> <p class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words " dir="ltr" data-test-id="main-feed-activity-card__commentary">Ever feel like you’re speaking different languages in meetings with product managers? ✋ Don’t worry you aren’t alone. While us UXer’s have our own lingo, so do PM’s, so it’s time to get on the same page! Using the same jargon as a product manager is one of the most effective ways to build competence, trust, and influence (especially if UX maturity is on the lower end)! Save our Product &amp; UX Glossary from <a class="link" href="https://www.linkedin.com/in/sara-ramaswamy?trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>Sara Paul</a> to keep in your toolbox for your next meeting: <a class="link" href="https://bit.ly/4fjJ2XO?trk=organization_guest_main-feed-card-text" target="_self" rel="nofollow" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>https://bit.ly/4fjJ2XO</a> And maybe even send our UX Deliverables Glossary to your favorite PM too 😉. Communication goes both ways: <a class="link" href="https://bit.ly/4fK9jye?trk=organization_guest_main-feed-card-text" target="_self" rel="nofollow" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>https://bit.ly/4fK9jye</a> <a class="link" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fux&amp;trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>#UX</a> <a class="link" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fproductmanagement&amp;trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>#ProductManagement</a> <a class="link" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fbusinesslingo&amp;trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>#BusinessLingo</a> <a class="link" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fcommunicationgoals&amp;trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>#CommunicationGoals</a> <a class="link" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fcommunication&amp;trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>#Communication</a> <a class="link" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fproductmanagers&amp;trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>#ProductManagers</a> <a class="link" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fuxdesigners&amp;trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>#UXDesigners</a> <a class="link" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fuxteams&amp;trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>#UXTeams</a> <a class="link" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fpms&amp;trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>#PMs</a></p> <!----> </div> <iframe class="h-[293px] w-main-feed-card-media" allowfullscreen frameborder="0" data-id="feed-paginated-document-content" data-delayed-url="https://media.licdn.com/embeds/native-document.html" data-native-document-config="{&quot;action&quot;:&quot;init&quot;,&quot;a11y&quot;:{&quot;pagination&quot;:{&quot;paginationValue&quot;:&quot;Current page&quot;,&quot;paginationLength&quot;:&quot;Total pages&quot;},&quot;sidepanelLeft&quot;:{&quot;navButton&quot;:&quot;Go to previous page of document&quot;},&quot;sidepanelRight&quot;:{&quot;navButton&quot;:&quot;Go to next page of document&quot;},&quot;topbar&quot;:{&quot;cancelButton&quot;:&quot;Exit full screen&quot;,&quot;downloadButton&quot;:&quot;Download document&quot;},&quot;toolbarA11y&quot;:{&quot;fullscreenOnButtonA11yControlText&quot;:&quot;Enter full screen. 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data-attributed-urn="urn:li:ugcPost:7262088712312778752" data-id="main-feed-card"> <!----> <!----> <div class="flex items-center font-sans mb-1" data-test-id="main-feed-activity-card__entity-lockup"> <a href="https://www.linkedin.com/company/nielsen-norman-group?trk=organization_guest_main-feed-card_feed-actor-image" class="relative" data-tracking-control-name="organization_guest_main-feed-card_feed-actor-image" data-tracking-will-navigate> <img class="inline-block relative w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/C560BAQFX5Ep3VQytCA/company-logo_100_100/company-logo_100_100/0/1630581879121/nielsen_norman_group_logo?e=2147483647&amp;v=beta&amp;t=3wI1r2LIIyi87RKdnj_w3OnGbiUPiUGXXzhZZSeYvjY" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt="View organization page for Nielsen Norman Group, graphic"> <!----> </a> <div class="flex flex-col self-start min-w-0 ml-1 "> <div class="text-color-text "> <a class="text-sm link-styled no-underline leading-open" href="https://www.linkedin.com/company/nielsen-norman-group?trk=organization_guest_main-feed-card_feed-actor-name" data-tracking-control-name="organization_guest_main-feed-card_feed-actor-name" aria-label="View organization page for Nielsen Norman Group" data-tracking-will-navigate> Nielsen Norman Group </a> <!----><!----> </div> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] m-0 truncate"> <!----> 329,196 followers </p> <span class="!text-xs text-color-text-low-emphasis leading-[1.33333] flex"> <time class="flex-none"> 1w <!----> </time> <!----> </span> </div> <!----> </div> <div class="ellipsis-menu absolute right-0 top-0 !mr-0.5" data-test-id="main-feed-activity-card__ellipsis-menu"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex 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data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="POST" data-semaphore-content-urn="urn:li:activity:7262184890425556992" data-semaphore-tracking-prefix="organization_guest_main-feed-card_ellipsis-menu-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary ellipsis-menu__semaphore ellipsis-menu__item-button flex items-center w-full p-1 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint focus:bg-color-background-container-tint hover:bg-color-background-container-tint outline-offset-[-2px]"> <!----> <icon class="ellipsis-menu__item-icon text-color-text h-[24px] w-[24px] mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/iq0x9q37wj214o129ai1yjut"> </icon> Report this post </a> <!----> </li> <!----> </ul> <!----> </div> </div> <div class="attributed-text-segment-list__container relative mt-1 mb-1.5 babybear:mt-0 babybear:mb-0.5"> <p class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words " dir="ltr" data-test-id="main-feed-activity-card__commentary">Are you rushing past discovery research and diving straight into solutions? 🛑 Stop! Take a step back! A strong discovery phase is where you truly uncover user needs, align with stakeholders, and set the foundation for success. Yes we know it can be hard, but <a class="link" href="https://www.linkedin.com/in/maria-rosala?trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>Maria Rosala</a> has you covered with 7 tips to help make your discovery research a success from the start. TLDR: 1️⃣ Bring stakeholders into the fold early 2️⃣ Agree upon team roles and norms 3️⃣ Frame the problem to avoid wasting time 4️⃣ Identify &amp; prioritize the unknowns 5️⃣ Timebox your discovery 6️⃣ Involve the team in user research 7️⃣ Analyze, synthesize, and ideate together Want to go deeper? Check our her complete article here: <a class="link" href="https://bit.ly/4hEc7Pa?trk=organization_guest_main-feed-card-text" target="_self" rel="nofollow" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>https://bit.ly/4hEc7Pa</a> Or join us for our course Discoveries: Building the Right Thing: <a class="link" href="https://bit.ly/4fASoOQ?trk=organization_guest_main-feed-card-text" target="_self" rel="nofollow" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>https://bit.ly/4fASoOQ</a> <a class="link" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fuxresearch&amp;trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>#UXResearch</a> <a class="link" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fproductdiscovery&amp;trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>#ProductDiscovery</a> <a class="link" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fuxstrategy&amp;trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>#UXStrategy</a> <a class="link" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fuserneeds&amp;trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>#UserNeeds</a> <a class="link" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fuserexperience&amp;trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>#UserExperience</a> <a class="link" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fuxbestpractices&amp;trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>#UXBestPractices</a></p> <!----> </div> <iframe class="h-[293px] w-main-feed-card-media" allowfullscreen frameborder="0" data-id="feed-paginated-document-content" data-delayed-url="https://media.licdn.com/embeds/native-document.html" data-native-document-config="{&quot;action&quot;:&quot;init&quot;,&quot;a11y&quot;:{&quot;pagination&quot;:{&quot;paginationValue&quot;:&quot;Current page&quot;,&quot;paginationLength&quot;:&quot;Total pages&quot;},&quot;sidepanelLeft&quot;:{&quot;navButton&quot;:&quot;Go to previous page of document&quot;},&quot;sidepanelRight&quot;:{&quot;navButton&quot;:&quot;Go to next page of document&quot;},&quot;topbar&quot;:{&quot;cancelButton&quot;:&quot;Exit full screen&quot;,&quot;downloadButton&quot;:&quot;Download document&quot;},&quot;toolbarA11y&quot;:{&quot;fullscreenOnButtonA11yControlText&quot;:&quot;Enter full screen. 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style="display: none"><!--"%numReactions% Reactions"--></code> <div class="flex items-center font-sans text-sm babybear:text-xs main-feed-activity-card__social-actions"> <a href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Fnielsen-norman-group&amp;trk=organization_guest_main-feed-card_social-actions-reactions" target="_self" data-tracking-control-name="organization_guest_main-feed-card_social-actions-reactions" data-tracking-will-navigate class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" aria-label="512 Reactions" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="512" data-singular="%numReactions%" data-plural="%numReactions%" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9sun4diznbhgyelaeryxy75ur" height="16px" width="16px"> <img 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mb-1.5 babybear:mt-0 babybear:mb-0.5"> <p class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words " dir="ltr" data-test-id="main-feed-activity-card__commentary">You’ve asked and we’ve answered! We’ve got more courses for our Asia &amp; Australia attendees! Choose from one (or more 👀) of our 12 course being offered this month, from Emerging Patterns in Interface Design to Becoming a UX Strategist. We’ve also got a course sale going on so you could save up to 20% off** the more courses you attend! Join our instructors on November 18-23 by registering now: <a class="link" href="https://lnkd.in/ek2vtV4V?trk=organization_guest_main-feed-card-text" target="_self" rel="nofollow" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>https://lnkd.in/ek2vtV4V</a> Check your timezone below: Singapore : 9 AM - 12:30 PM Seoul: 10 AM - 1:30PM Sydney: 2 PM - 3:30 PM Jakarta: 8 AM - 11:30 AM <a class="link" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fuxdesign&amp;trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>#UXDesign</a> <a class="link" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Flearningjourney&amp;trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>#LearningJourney</a> <a class="link" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fuserexperience&amp;trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>#UserExperience</a> <a class="link" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fuxtraining&amp;trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>#UXTraining</a> <a class="link" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fprofessionaldevelopment&amp;trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>#ProfessionalDevelopment</a> <a class="link" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fnng&amp;trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>#NNg</a> **Course discount can only be applied to courses offered within the same event week</p> <!----> </div> <ul class="grid grid-cols-6 grid-rows-[60%_40%] w-main-feed-card-media feed-images-content list-none pl-0 " data-test-id="feed-images-content"> <li class="bg-color-background-container-tint text-[0px] col-span-full row-span-full " data-test-id="feed-images-content__list-item" data-position="0"> <img class="lazy-load w-full object-cover object-center h-full babybear:max-h-[400px]" 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none"><!--"https://static.licdn.com/aero-v1/sc/h/cjrxeu0ese8oxe32kiom8kzoh"--></code> <!----><!----><!----><!----> </div> <div class="social-action-bar border-t-1 border-solid border-color-border-faint min-h-[44px] items-center flex flex-wrap babybear:justify-around !m-0"> <a class="social-action-bar__button " href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Fnielsen-norman-group&amp;trk=organization_guest_main-feed-card_like-cta" data-tracking-control-name="organization_guest_main-feed-card_like-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " data-svg-class-name="social-action-bar__icon--svg " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/70k0g8kmgdfjjymflqqzipzxj"> </icon> <span class="social-action-bar__button-text "> Like </span> </a> <a class="social-action-bar__button " 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data-attributed-urn="urn:li:ugcPost:7259583423881646080" data-id="main-feed-card"> <!----> <!----> <div class="flex items-center font-sans mb-1" data-test-id="main-feed-activity-card__entity-lockup"> <a href="https://www.linkedin.com/company/nielsen-norman-group?trk=organization_guest_main-feed-card_feed-actor-image" class="relative" data-tracking-control-name="organization_guest_main-feed-card_feed-actor-image" data-tracking-will-navigate> <img class="inline-block relative w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/C560BAQFX5Ep3VQytCA/company-logo_100_100/company-logo_100_100/0/1630581879121/nielsen_norman_group_logo?e=2147483647&amp;v=beta&amp;t=3wI1r2LIIyi87RKdnj_w3OnGbiUPiUGXXzhZZSeYvjY" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt="View organization page for Nielsen Norman Group, graphic"> <!----> </a> <div class="flex flex-col self-start min-w-0 ml-1 "> <div 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mb-1.5 babybear:mt-0 babybear:mb-0.5"> <p class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words " dir="ltr" data-test-id="main-feed-activity-card__commentary">In UX design, icons may be small part of your designs, but their impact on user experience is anything but. A well-designed icon does more than just look good; it communicates intent, guides users, and reduces cognitive load. But how do I know if my icons work well together? This is where understanding icon anatomy comes in handy. Let’s break it down into a few key elements: Content Area: This is where the icon’s design lives, for example a 20x20 pixel grid. Padding: The space between the icon’s content and its boundary. Stroke: AKA the border, this is the line that encompass the shape. Corners: Either sharp or rounded, corners are where two strokes meet. These components may seem small, but they contribute to a creating a cohesive, intuitive icon set for your company. Want to learn more? Check our our latest book by <a class="link" href="https://www.linkedin.com/in/katewkaplan?trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>Kate Kaplan</a> and <a class="link" href="https://www.linkedin.com/in/kelley-gordon?trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>Kelley Gordon</a>, Digital Icons That Work here: <a class="link" href="https://a.co/d/0GJhkKO?trk=organization_guest_main-feed-card-text" target="_self" rel="nofollow" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>https://a.co/d/0GJhkKO</a> <a class="link" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fuxdesign&amp;trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>#UXDesign</a> <a class="link" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Ficondesign&amp;trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>#IconDesign</a> <a class="link" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fuserexperience&amp;trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>#UserExperience</a> <a class="link" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fdigitaldesign&amp;trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>#DigitalDesign</a> <a class="link" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fdesignprinciples&amp;trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>#DesignPrinciples</a></p> <!----> </div> <iframe class="h-[293px] w-main-feed-card-media" allowfullscreen frameborder="0" data-id="feed-paginated-document-content" data-delayed-url="https://media.licdn.com/embeds/native-document.html" data-native-document-config="{&quot;action&quot;:&quot;init&quot;,&quot;a11y&quot;:{&quot;pagination&quot;:{&quot;paginationValue&quot;:&quot;Current page&quot;,&quot;paginationLength&quot;:&quot;Total pages&quot;},&quot;sidepanelLeft&quot;:{&quot;navButton&quot;:&quot;Go to previous page of document&quot;},&quot;sidepanelRight&quot;:{&quot;navButton&quot;:&quot;Go to next page of document&quot;},&quot;topbar&quot;:{&quot;cancelButton&quot;:&quot;Exit full screen&quot;,&quot;downloadButton&quot;:&quot;Download document&quot;},&quot;toolbarA11y&quot;:{&quot;fullscreenOnButtonA11yControlText&quot;:&quot;Enter full screen. 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mb-1.5 babybear:mt-0 babybear:mb-0.5"> <p class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words " dir="ltr" data-test-id="main-feed-activity-card__commentary">Ever felt tricked by a website?… You’re not alone 🤷 Sneaky UX practices—like hidden fees or pre-checked boxes subscribing you to annoying emails—can erode trust and damage brand loyalty. These dark patterns may seem like a quick win for your company, but in the long run, they hurt your business by driving users away. Instead of being sneaky… 1️⃣ Be clear: Make key information, like costs or commitments, visible upfront. No one likes nasty surprises at checkout! 2️⃣ Let users opt-in themselves: Avoid pre-checked boxes that sign people up for things they don’t want. 3️⃣ Focus on transparency: Provide clear explanations, especially when users might make a decision they can’t easily reverse. It’s not just ethical—it’s good business. Users stick with products they trust. Check out common examples of sneaking in this article by <a class="link" href="https://www.linkedin.com/in/connor-chan?trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>Connor Chan</a>: <a class="link" href="https://bit.ly/48yF7DO?trk=organization_guest_main-feed-card-text" target="_self" rel="nofollow" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>https://bit.ly/48yF7DO</a> <a class="link" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fdarkpatterns&amp;trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>#DarkPatterns</a> <a class="link" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fuxdesign&amp;trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>#UXDesign</a> <a class="link" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fusertrust&amp;trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>#UserTrust</a> <a class="link" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Ftransparency&amp;trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>#Transparency</a> <a class="link" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fuxbestpractices&amp;trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>#UXBestPractices</a> <a class="link" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fethicaldesign&amp;trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>#EthicalDesign</a></p> <!----> </div> <iframe class="h-[293px] w-main-feed-card-media" allowfullscreen frameborder="0" data-id="feed-paginated-document-content" data-delayed-url="https://media.licdn.com/embeds/native-document.html" data-native-document-config="{&quot;action&quot;:&quot;init&quot;,&quot;a11y&quot;:{&quot;pagination&quot;:{&quot;paginationValue&quot;:&quot;Current page&quot;,&quot;paginationLength&quot;:&quot;Total pages&quot;},&quot;sidepanelLeft&quot;:{&quot;navButton&quot;:&quot;Go to previous page of document&quot;},&quot;sidepanelRight&quot;:{&quot;navButton&quot;:&quot;Go to next page of document&quot;},&quot;topbar&quot;:{&quot;cancelButton&quot;:&quot;Exit full screen&quot;,&quot;downloadButton&quot;:&quot;Download document&quot;},&quot;toolbarA11y&quot;:{&quot;fullscreenOnButtonA11yControlText&quot;:&quot;Enter full screen. 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data-tracking-control-name="organization_guest-browse_jobs" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link aside-job-search-result-card"> <!----> <!----> <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative"> Graphic Designer jobs <!----> </h3> <!----> <!----> <!----> <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> 25,659 open jobs </div> <!----> </div> <!----> </a> </li> <li data-impression-id="organization_guest-browse_jobs-7"> <!----> <a href="https://www.linkedin.com/jobs/intern-jobs?trk=organization_guest-browse_jobs" target="_self" data-tracking-control-name="organization_guest-browse_jobs" data-tracking-will-navigate class="base-card relative w-full hover:no-underline 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class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative"> Art Director jobs <!----> </h3> <!----> <!----> <!----> <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> 53,920 open jobs </div> <!----> </div> <!----> </a> </li> <li data-impression-id="organization_guest-browse_jobs-9"> <!----> <a href="https://www.linkedin.com/jobs/researcher-jobs?trk=organization_guest-browse_jobs" target="_self" data-tracking-control-name="organization_guest-browse_jobs" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link aside-job-search-result-card"> <!----> <!----> <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative"> Researcher jobs <!----> </h3> <!----> <!----> <!----> <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> 215,317 open jobs </div> <!----> </div> <!----> </a> </li> <li data-impression-id="organization_guest-browse_jobs-10"> <!----> <a href="https://www.linkedin.com/jobs/project-manager-jobs?trk=organization_guest-browse_jobs" target="_self" data-tracking-control-name="organization_guest-browse_jobs" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link aside-job-search-result-card"> <!----> <!----> <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative"> Project Manager jobs <!----> </h3> <!----> <!----> <!----> <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> 312,603 open jobs </div> <!----> </div> <!----> </a> </li> <li data-impression-id="organization_guest-browse_jobs-11"> <!----> <a href="https://www.linkedin.com/jobs/architect-jobs?trk=organization_guest-browse_jobs" target="_self" data-tracking-control-name="organization_guest-browse_jobs" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link aside-job-search-result-card"> <!----> <!----> <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative"> Architect jobs <!----> </h3> <!----> <!----> <!----> <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> 159,792 open jobs </div> <!----> </div> <!----> </a> </li> <li data-impression-id="organization_guest-browse_jobs-12"> <!----> <a href="https://www.linkedin.com/jobs/vice-president-jobs?trk=organization_guest-browse_jobs" target="_self" data-tracking-control-name="organization_guest-browse_jobs" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link aside-job-search-result-card"> <!----> <!----> <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative"> Vice President jobs <!----> </h3> <!----> <!----> <!----> <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> 243,153 open jobs </div> <!----> </div> <!----> </a> </li> <li data-impression-id="organization_guest-browse_jobs-13"> <!----> <a href="https://www.linkedin.com/jobs/director-jobs?trk=organization_guest-browse_jobs" target="_self" data-tracking-control-name="organization_guest-browse_jobs" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link aside-job-search-result-card"> <!----> <!----> <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative"> Director jobs <!----> </h3> <!----> <!----> <!----> <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> 1,374,979 open jobs </div> <!----> </div> <!----> </a> </li> <li data-impression-id="organization_guest-browse_jobs-14"> <!----> <a href="https://www.linkedin.com/jobs/illustrator-jobs?trk=organization_guest-browse_jobs" target="_self" data-tracking-control-name="organization_guest-browse_jobs" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link aside-job-search-result-card"> <!----> <!----> <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative"> Illustrator jobs <!----> </h3> <!----> <!----> <!----> <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> 17,415 open jobs </div> <!----> </div> <!----> </a> </li> <li data-impression-id="organization_guest-browse_jobs-15"> <!----> <a href="https://www.linkedin.com/jobs/writer-jobs?trk=organization_guest-browse_jobs" target="_self" data-tracking-control-name="organization_guest-browse_jobs" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link aside-job-search-result-card"> <!----> <!----> <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative"> Writer jobs <!----> </h3> <!----> <!----> <!----> <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> 32,916 open jobs </div> <!----> </div> <!----> </a> </li> <li data-impression-id="organization_guest-browse_jobs-16"> <!----> <a href="https://www.linkedin.com/jobs/service-designer-jobs?trk=organization_guest-browse_jobs" target="_self" data-tracking-control-name="organization_guest-browse_jobs" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link aside-job-search-result-card"> <!----> <!----> <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative"> Service Designer jobs <!----> </h3> <!----> <!----> <!----> <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> 23,026 open jobs </div> <!----> </div> <!----> </a> </li> <li data-impression-id="organization_guest-browse_jobs-17"> <!----> <a href="https://www.linkedin.com/jobs/user-interface-specialist-jobs?trk=organization_guest-browse_jobs" target="_self" data-tracking-control-name="organization_guest-browse_jobs" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link aside-job-search-result-card"> <!----> <!----> <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative"> User Interface Specialist jobs <!----> </h3> <!----> <!----> <!----> <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> 430,993 open jobs </div> <!----> </div> <!----> </a> </li> <li data-impression-id="organization_guest-browse_jobs-18"> <!----> <a href="https://www.linkedin.com/jobs/product-manager-jobs?trk=organization_guest-browse_jobs" target="_self" data-tracking-control-name="organization_guest-browse_jobs" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link aside-job-search-result-card"> <!----> <!----> <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative"> Product Manager jobs <!----> </h3> <!----> <!----> <!----> <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> 258,695 open jobs </div> <!----> </div> <!----> </a> </li> <li data-impression-id="organization_guest-browse_jobs-19"> <!----> <a href="https://www.linkedin.com/jobs/marketing-intern-jobs?trk=organization_guest-browse_jobs" target="_self" data-tracking-control-name="organization_guest-browse_jobs" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link aside-job-search-result-card"> <!----> <!----> <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative"> Marketing Intern jobs <!----> </h3> <!----> <!----> <!----> <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> 17,735 open jobs </div> <!----> </div> <!----> </a> </li> </ul> <button class="show-more-less__button show-more-less__more-button show-more-less-button " aria-expanded="false" data-tracking-control-name="organization_guest-browse_jobs_show_more"> Show more jobs like this <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> <button class="show-more-less__button show-more-less__less-button show-more-less-button show-more-less__button--hide" aria-expanded="false" data-tracking-control-name="organization_guest-browse_jobs_show_more"> Show fewer jobs like this <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4chtt12k98xwnba1nimld2oyg"></icon> </button> </div> </div> </section> <!----> <!----> </section> </main> <div class="pre-footer "> <section class="mt-2 papabear:pl-1 papabear:mx-auto papabear:max-w-screen-content-max-w mamabear:px-2 babybear:pt-2 babybear:px-2" data-js-module-id="more-searches" data-test-id="more-searches"> <section class="tw-expandable-linkster" data-js-module-id="expandable-linkster"> <div class="show-more-less"> <button class="show-more-less__button show-more-less__more-button show-more-less-button " aria-expanded="false" data-tracking-control-name="organization_guest_show_more"> More searches <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> <button class="show-more-less__button show-more-less__less-button show-more-less-button show-more-less__button--hide" aria-expanded="false" data-tracking-control-name="organization_guest_show_more"> More searches <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4chtt12k98xwnba1nimld2oyg"></icon> </button> <ul data-max-num-to-show="0" class="show-more-less__list show-more-less__list--hide-after-0" data-impression-id="organization_guest_show-more-less"> <li> <section class="tw-linkster " data-impression-id="organization_guest_linkster" data-entity-id="urn:li:organization:56104" data-module-name="company_to_jserps_coview" data-js-module-id="linkster"> <div class="max-w-screen-content-max-w w-full flex justify-between my-0 mx-auto mamabear:px-3 babybear:px-2 babybear:flex-col"> <div class="flex-1 w-1/2 pt-2 pr-4 pb-4 pl-0 babybear:pb-2 babybear:w-full babybear:border-b-1 babybear:border-solid babybear:border-color-border-low-emphasis babybear:last:border-b-0"> <!----> <ul class="my-1"> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/jobs/user-experience-designer-jobs?trk=organization_guest_linkster_link" data-js-module-id="link-column-link" data-tracking-control-name="organization_guest_linkster_link" data-tracking-will-navigate> User Experience Designer jobs </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/jobs/user-experience-specialist-jobs?trk=organization_guest_linkster_link" data-js-module-id="link-column-link" data-tracking-control-name="organization_guest_linkster_link" data-tracking-will-navigate> User Experience Specialist jobs </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/jobs/user-experience-researcher-jobs?trk=organization_guest_linkster_link" data-js-module-id="link-column-link" data-tracking-control-name="organization_guest_linkster_link" data-tracking-will-navigate> User Experience Researcher jobs </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/jobs/product-designer-jobs?trk=organization_guest_linkster_link" data-js-module-id="link-column-link" data-tracking-control-name="organization_guest_linkster_link" data-tracking-will-navigate> Product Designer jobs </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/jobs/user-interface-designer-jobs?trk=organization_guest_linkster_link" data-js-module-id="link-column-link" data-tracking-control-name="organization_guest_linkster_link" data-tracking-will-navigate> User Interface Designer jobs </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/jobs/designer-jobs?trk=organization_guest_linkster_link" data-js-module-id="link-column-link" data-tracking-control-name="organization_guest_linkster_link" data-tracking-will-navigate> Designer jobs </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/jobs/director-of-user-experience-jobs?trk=organization_guest_linkster_link" data-js-module-id="link-column-link" data-tracking-control-name="organization_guest_linkster_link" data-tracking-will-navigate> Director of User Experience jobs </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/jobs/research-intern-jobs?trk=organization_guest_linkster_link" data-js-module-id="link-column-link" data-tracking-control-name="organization_guest_linkster_link" data-tracking-will-navigate> Research Intern jobs </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/jobs/technical-writer-jobs?trk=organization_guest_linkster_link" data-js-module-id="link-column-link" data-tracking-control-name="organization_guest_linkster_link" data-tracking-will-navigate> Technical Writer jobs </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/jobs/head-of-product-marketing-jobs?trk=organization_guest_linkster_link" data-js-module-id="link-column-link" data-tracking-control-name="organization_guest_linkster_link" data-tracking-will-navigate> Head of Product Marketing jobs </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/jobs/manager-jobs?trk=organization_guest_linkster_link" data-js-module-id="link-column-link" data-tracking-control-name="organization_guest_linkster_link" data-tracking-will-navigate> Manager jobs </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/jobs/service-designer-jobs?trk=organization_guest_linkster_link" data-js-module-id="link-column-link" data-tracking-control-name="organization_guest_linkster_link" data-tracking-will-navigate> Service Designer jobs </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/jobs/user-interface-specialist-jobs?trk=organization_guest_linkster_link" data-js-module-id="link-column-link" data-tracking-control-name="organization_guest_linkster_link" data-tracking-will-navigate> User Interface Specialist jobs </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/jobs/human-resources-business-partner-jobs?trk=organization_guest_linkster_link" data-js-module-id="link-column-link" data-tracking-control-name="organization_guest_linkster_link" data-tracking-will-navigate> Human Resources Business Partner jobs </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/jobs/student-jobs?trk=organization_guest_linkster_link" data-js-module-id="link-column-link" data-tracking-control-name="organization_guest_linkster_link" data-tracking-will-navigate> Student jobs </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/jobs/lead-jobs?trk=organization_guest_linkster_link" data-js-module-id="link-column-link" data-tracking-control-name="organization_guest_linkster_link" data-tracking-will-navigate> Lead jobs </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/jobs/senior-user-interface-designer-jobs?trk=organization_guest_linkster_link" data-js-module-id="link-column-link" data-tracking-control-name="organization_guest_linkster_link" data-tracking-will-navigate> Senior User Interface Designer jobs </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/jobs/architect-jobs?trk=organization_guest_linkster_link" data-js-module-id="link-column-link" data-tracking-control-name="organization_guest_linkster_link" data-tracking-will-navigate> Architect jobs </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/jobs/consultant-jobs?trk=organization_guest_linkster_link" data-js-module-id="link-column-link" data-tracking-control-name="organization_guest_linkster_link" data-tracking-will-navigate> Consultant jobs </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/jobs/business-intelligence-specialist-jobs?trk=organization_guest_linkster_link" data-js-module-id="link-column-link" data-tracking-control-name="organization_guest_linkster_link" data-tracking-will-navigate> Business Intelligence Specialist jobs </a> </li> </ul> <!----> </div> <div class="flex-1 w-1/2 pt-2 pr-4 pb-4 pl-0 babybear:pb-2 babybear:w-full babybear:border-b-1 babybear:border-solid babybear:border-color-border-low-emphasis babybear:last:border-b-0"> <!----> <ul class="my-1"> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/jobs/associate-jobs?trk=organization_guest_linkster_link" data-js-module-id="link-column-link" data-tracking-control-name="organization_guest_linkster_link" data-tracking-will-navigate> Associate jobs </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/jobs/recruiter-jobs?trk=organization_guest_linkster_link" data-js-module-id="link-column-link" data-tracking-control-name="organization_guest_linkster_link" data-tracking-will-navigate> Recruiter jobs </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/jobs/market-research-intern-jobs?trk=organization_guest_linkster_link" data-js-module-id="link-column-link" data-tracking-control-name="organization_guest_linkster_link" data-tracking-will-navigate> Market Research Intern jobs </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/jobs/graphic-designer-jobs?trk=organization_guest_linkster_link" data-js-module-id="link-column-link" data-tracking-control-name="organization_guest_linkster_link" data-tracking-will-navigate> Graphic Designer jobs </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/jobs/developer-jobs?trk=organization_guest_linkster_link" data-js-module-id="link-column-link" data-tracking-control-name="organization_guest_linkster_link" data-tracking-will-navigate> Developer jobs </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/jobs/advisor-jobs?trk=organization_guest_linkster_link" data-js-module-id="link-column-link" data-tracking-control-name="organization_guest_linkster_link" data-tracking-will-navigate> Advisor jobs </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/jobs/senior-product-designer-jobs?trk=organization_guest_linkster_link" data-js-module-id="link-column-link" data-tracking-control-name="organization_guest_linkster_link" data-tracking-will-navigate> Senior Product Designer jobs </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/jobs/editor-jobs?trk=organization_guest_linkster_link" data-js-module-id="link-column-link" 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lang="el_GR"> Ελληνικά (Greek) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="English (English) selected" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link--selected" data-tracking-control-name="language-selector-en_US" data-locale="en_US" role="menuitem" lang="en_US"> <strong>English (English)</strong> </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Español (Spanish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action 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and li on mobile--> <button aria-label="Suomi (Finnish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-fi_FI" data-locale="fi_FI" role="menuitem" lang="fi_FI"> Suomi (Finnish) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Français (French)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-fr_FR" data-locale="fr_FR" role="menuitem" lang="fr_FR"> Français (French) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="हिंदी (Hindi)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-hi_IN" data-locale="hi_IN" role="menuitem" lang="hi_IN"> हिंदी (Hindi) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Magyar (Hungarian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-hu_HU" data-locale="hu_HU" role="menuitem" lang="hu_HU"> Magyar (Hungarian) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Bahasa Indonesia (Indonesian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-in_ID" data-locale="in_ID" role="menuitem" lang="in_ID"> Bahasa Indonesia (Indonesian) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Italiano (Italian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-it_IT" data-locale="it_IT" role="menuitem" lang="it_IT"> Italiano (Italian) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="עברית (Hebrew)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-iw_IL" data-locale="iw_IL" role="menuitem" lang="iw_IL"> עברית (Hebrew) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="日本語 (Japanese)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ja_JP" data-locale="ja_JP" role="menuitem" lang="ja_JP"> 日本語 (Japanese) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="한국어 (Korean)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ko_KR" 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hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ms_MY" data-locale="ms_MY" role="menuitem" lang="ms_MY"> Bahasa Malaysia (Malay) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Nederlands (Dutch)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-nl_NL" data-locale="nl_NL" role="menuitem" lang="nl_NL"> Nederlands (Dutch) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Norsk (Norwegian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-no_NO" data-locale="no_NO" role="menuitem" lang="no_NO"> Norsk (Norwegian) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="ਪੰਜਾਬੀ (Punjabi)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-pa_IN" data-locale="pa_IN" role="menuitem" lang="pa_IN"> ਪੰਜਾਬੀ (Punjabi) </button> 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language-selector__link !font-regular" data-tracking-control-name="language-selector-pt_BR" data-locale="pt_BR" role="menuitem" lang="pt_BR"> Português (Portuguese) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Română (Romanian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ro_RO" data-locale="ro_RO" role="menuitem" lang="ro_RO"> Română (Romanian) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Русский (Russian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ru_RU" data-locale="ru_RU" role="menuitem" lang="ru_RU"> Русский (Russian) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Svenska (Swedish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-sv_SE" data-locale="sv_SE" role="menuitem" lang="sv_SE"> Svenska (Swedish) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="తెలుగు (Telugu)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-te_IN" data-locale="te_IN" role="menuitem" lang="te_IN"> తెలుగు (Telugu) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="ภาษาไทย (Thai)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-th_TH" data-locale="th_TH" role="menuitem" lang="th_TH"> ภาษาไทย (Thai) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Tagalog (Tagalog)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-tl_PH" data-locale="tl_PH" role="menuitem" lang="tl_PH"> Tagalog (Tagalog) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Türkçe (Turkish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-tr_TR" data-locale="tr_TR" role="menuitem" lang="tr_TR"> Türkçe (Turkish) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Українська (Ukrainian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-uk_UA" data-locale="uk_UA" role="menuitem" lang="uk_UA"> Українська (Ukrainian) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Tiếng Việt (Vietnamese)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-vi_VN" data-locale="vi_VN" role="menuitem" lang="vi_VN"> Tiếng Việt (Vietnamese) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="简体中文 (Chinese (Simplified))" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-zh_CN" data-locale="zh_CN" role="menuitem" lang="zh_CN"> 简体中文 (Chinese (Simplified)) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="正體中文 (Chinese (Traditional))" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-zh_TW" data-locale="zh_TW" role="menuitem" lang="zh_TW"> 正體中文 (Chinese (Traditional)) </button> </li> <!----> </ul> <button class="language-selector__button select-none relative pr-2 font-sans text-xs font-bold text-color-text-low-emphasis hover:text-color-link-hover hover:cursor-pointer focus:text-color-link-focus focus:outline-dotted focus:outline-1" aria-expanded="false" 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data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt> <h2 class="contextual-sign-in-modal__context-screen-title font-sans text-xl text-color-text my-2 mx-4 text-center" id="base-contextual-sign-in-modal-modal-header"> View insights on Nielsen Norman Group </h2> <!----><!----> <div class="contextual-sign-in-modal__btn-container m-auto w-[320px] babybear:w-full"> <!----> <div class="w-full max-w-[400px] mx-auto"> <div class="google-auth-button"> <!----> <div class="google-auth-button__placeholder " data-theme="filled_blue" data-logo-alignment="center"></div> <!----> </div> </div> <div class="sign-in-modal" data-impression-id="organization_guest_contextual-sign-in-modal_sign-in-modal"> <button class="sign-in-modal__outlet-btn cursor-pointer btn-md btn-primary btn-secondary" data-tracking-client-ingraph data-tracking-control-name="organization_guest_contextual-sign-in-modal_sign-in-modal_outlet-button" data-modal="base-sign-in-modal"> <!----> Sign in </button> <div class> <!----> <div id="base-sign-in-modal" class="modal modal--sign-in" data-outlet="base-sign-in-modal"> <!----> <div class="modal__overlay flex items-center bg-color-background-scrim justify-center fixed bottom-0 left-0 right-0 top-0 opacity-0 invisible pointer-events-none z-[1000] transition-[opacity] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.17s] py-4 " aria-hidden="true"> <section aria-modal="true" role="dialog" aria-labelledby="base-sign-in-modal-modal-header" tabindex="-1" class="max-h-full modal__wrapper overflow-auto p-0 bg-color-surface max-w-[1128px] min-h-[160px] relative scale-[0.25] shadow-sm shadow-color-border-faint transition-[transform] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.33s] focus:outline-0 w-[1128px] mamabear:w-[744px] babybear:w-[360px] rounded-md"> <button class="modal__dismiss btn-tertiary h-[40px] w-[40px] p-0 rounded-full indent-0 sign-in-modal__dismiss absolute right-0 cursor-pointer m-[20px]" aria-label="Dismiss" data-tracking-control-name="organization_guest_contextual-sign-in-modal_sign-in-modal_dismiss"> <icon class="sign-in-modal__dismiss-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/gs508lg3t2o81tq7pmcgn6m2"></icon> </button> <div class="modal__main w-full"> <div class="sign-in-modal__screen flex flex-col py-4 w-[513px] babybear:w-full px-3"> <h2 class="sign-in-modal__header font-sans text-display-md text-color-text "> Welcome back </h2> <code id="i18n_sign_in_form_show_text" style="display: none"><!--"Show"--></code> <code id="i18n_sign_in_form_show_label" style="display: none"><!--"Show your LinkedIn password"--></code> <code id="i18n_sign_in_form_hide_text" style="display: none"><!--"Hide"--></code> <code id="i18n_sign_in_form_hide_label" style="display: none"><!--"Hide your LinkedIn password"--></code> <code id="i18n_username_error_empty" style="display: none"><!--"Please enter an email address or phone number"--></code> <code id="i18n_username_error_too_long" style="display: none"><!--"Email or phone number must be between 3 to 128 characters"--></code> <code id="i18n_username_error_too_short" style="display: none"><!--"Email or phone number must be between 3 to 128 characters"--></code> <code id="i18n_password_error_empty" style="display: none"><!--"Please enter a password"--></code> <code id="i18n_password_error_too_short" style="display: none"><!--"The password you provided must have at least 6 characters"--></code> <code id="i18n_password_error_too_long" style="display: none"><!--"The password you provided must have at most 400 characters"--></code> <!----> <form data-id="sign-in-form" action="https://www.linkedin.com/uas/login-submit" method="post" novalidate class="mt-1.5 mb-2"> <input name="loginCsrfParam" value="ba727117-d361-43d9-83ed-e8e1d626a325" type="hidden"> <div class="flex flex-col"> <div class="mt-1.5" data-js-module-id="guest-input"> <div class="flex flex-col"> <label class="input-label mb-1" for="base-sign-in-modal_session_key"> Email or phone </label> <div class="text-input flex"> <input class="text-color-text font-sans text-md outline-0 bg-color-transparent grow" autocomplete="username" id="base-sign-in-modal_session_key" name="session_key" required data-tracking-control-name="organization_guest_contextual-sign-in-modal_sign-in-modal_sign-in-session-key" data-tracking-client-ingraph type="text"> </div> </div> <p class="input-helper mt-1.5" for="base-sign-in-modal_session_key" role="alert" data-js-module-id="guest-input__message"></p> </div> <div class="mt-1.5" data-js-module-id="guest-input"> <div class="flex flex-col"> <label class="input-label mb-1" for="base-sign-in-modal_session_password"> Password </label> <div class="text-input flex"> <input class="text-color-text font-sans text-md outline-0 bg-color-transparent grow" autocomplete="current-password" id="base-sign-in-modal_session_password" name="session_password" required data-tracking-control-name="organization_guest_contextual-sign-in-modal_sign-in-modal_sign-in-password" data-tracking-client-ingraph type="password"> <button aria-live="assertive" aria-relevant="text" data-id="sign-in-form__password-visibility-toggle" class="font-sans text-md font-bold text-color-action z-10 ml-[12px] hover:cursor-pointer" aria-label="Show your LinkedIn password" data-tracking-control-name="organization_guest_contextual-sign-in-modal_sign-in-modal_sign-in-password-visibility-toggle-btn" type="button">Show</button> </div> </div> <p class="input-helper mt-1.5" for="base-sign-in-modal_session_password" role="alert" data-js-module-id="guest-input__message"></p> </div> <input name="session_redirect" value="https://www.linkedin.com/company/nielsen-norman-group" type="hidden"> <!----> </div> <div data-id="sign-in-form__footer" class="flex justify-between sign-in-form__footer--full-width"> <a data-id="sign-in-form__forgot-password" class="font-sans text-md font-bold link leading-regular sign-in-form__forgot-password--full-width" href="https://www.linkedin.com/uas/request-password-reset?trk=organization_guest_contextual-sign-in-modal_sign-in-modal_forgot_password" data-tracking-control-name="organization_guest_contextual-sign-in-modal_sign-in-modal_forgot_password" data-tracking-will-navigate>Forgot password?</a> <!----> <input name="trk" value="organization_guest_contextual-sign-in-modal_sign-in-modal_sign-in-submit" type="hidden"> <button class="btn-md btn-primary flex-shrink-0 cursor-pointer sign-in-form__submit-btn--full-width" data-id="sign-in-form__submit-btn" data-tracking-control-name="organization_guest_contextual-sign-in-modal_sign-in-modal_sign-in-submit-btn" data-tracking-client-ingraph data-tracking-litms type="submit"> Sign in </button> </div> <div class="sign-in-form__divider left-right-divider pt-2 pb-3"> <p class="sign-in-form__divider-text font-sans text-sm text-color-text px-2"> or </p> </div> </form> <div class="w-full max-w-[400px] mx-auto"> <div class="google-auth-button" data-tracking-control-name="organization_guest_contextual-sign-in-modal_sign-in-modal_google-auth-button" data-tracking-client-ingraph> <code id="isTermsAndConditionsSkipEnabledAuthButton" style="display: none"><!--true--></code> <p class="linkedin-tc__text text-color-text-low-emphasis text-xs pb-2" data-impression-id="organization_guest_contextual-sign-in-modal_sign-in-modal__button-skip-tc-text"> By clicking Continue to join or sign in, you agree to LinkedIn’s <a href="/legal/user-agreement?trk=organization_guest_contextual-sign-in-modal_sign-in-modal_auth-button_user-agreement" target="_blank" data-tracking-control-name="organization_guest_contextual-sign-in-modal_sign-in-modal_auth-button_user-agreement" data-tracking-will-navigate="true">User Agreement</a>, <a href="/legal/privacy-policy?trk=organization_guest_contextual-sign-in-modal_sign-in-modal_auth-button_privacy-policy" target="_blank" data-tracking-control-name="organization_guest_contextual-sign-in-modal_sign-in-modal_auth-button_privacy-policy" data-tracking-will-navigate="true">Privacy Policy</a>, and <a href="/legal/cookie-policy?trk=organization_guest_contextual-sign-in-modal_sign-in-modal_auth-button_cookie-policy" target="_blank" data-tracking-control-name="organization_guest_contextual-sign-in-modal_sign-in-modal_auth-button_cookie-policy" data-tracking-will-navigate="true">Cookie Policy</a>. </p> <div class="google-auth-button__placeholder google-auth-button__placeholder--black-border" data-theme="outline" data-logo-alignment="center"></div> <!----> </div> </div> <!----> <p class="sign-in-modal__join-now m-auto font-sans text-md text-color-text mt-2"> New to LinkedIn? <a href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Fnielsen-norman-group&trk=organization_guest_contextual-sign-in-modal_sign-in-modal_join-link" data-tracking-control-name="organization_guest_contextual-sign-in-modal_sign-in-modal_join-link" data-tracking-will-navigate="true" class="sign-in-modal__join-link">Join now</a> </p> </div> </div> <!----> </section> </div> </div> </div> </div> <div class="contextual-sign-in-modal__divider left-right-divider"> <p class="contextual-sign-in-modal__divider-text font-sans text-sm text-color-text px-2"> or </p> </div> </div> <p class="contextual-sign-in-modal__join-now m-auto font-sans text-md text-color-text my-1"> New to LinkedIn? <a href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Fnielsen-norman-group&trk=organization_guest_contextual-sign-in-modal_join-link" data-tracking-control-name="organization_guest_contextual-sign-in-modal_join-link" data-tracking-will-navigate="true" class="contextual-sign-in-modal__join-link">Join now</a> </p> <p class="linkedin-tc__text text-color-text-low-emphasis text-xs pb-2 contextual-sign-in-modal__terms-and-conditions m-auto w-[320px] pt-2 babybear:w-full" data-impression-id="linkedin-tc__button-skip-tc-text"> By clicking Continue to join or sign in, you agree to LinkedIn’s <a href="/legal/user-agreement?trk=linkedin-tc_auth-button_user-agreement" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_user-agreement" data-tracking-will-navigate="true">User Agreement</a>, <a href="/legal/privacy-policy?trk=linkedin-tc_auth-button_privacy-policy" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_privacy-policy" data-tracking-will-navigate="true">Privacy Policy</a>, and <a href="/legal/cookie-policy?trk=linkedin-tc_auth-button_cookie-policy" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_cookie-policy" data-tracking-will-navigate="true">Cookie Policy</a>. </p> </div> </div> <!----> </section> </div> </div> </div> </div> <div class="cta-modal overflow-hidden container-raised z-10 fixed bottom-3 right-3 min-h-[56px] p-2 babybear:hidden windows-app-upsell windows-app-upsell--msft flex flex-col p-2 w-[359px] !bg-[#F1F8FA] opacity-90 backdrop-blur-[2px] z-1" data-impression-id="organization_guest_windows-app-upsell_cta-modal" role="dialog" aria-labelledby="cta-modal-header" aria-describedby="cta-modal-subheader"> <div class="windows-app-upsell__linkedin-title-container pt-[6px] mb-1.5 flex align-center"> <icon class="windows-app-upsell__linkedin-bug-icon block w-[21px] h-[21px]" data-svg-class-name="windows-app-upsell__linkedin-bug-icon-svg w-[21px] h-[21px]" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/euqjj7tf5wvr33frd3x1jj9s"></icon> <p class="windows-app-upsell__linkedin-title uppercase text-xs text-color-text-secondary leading-[21px] ml-1"> LinkedIn </p> </div> <p class="windows-app-upsell__title font-sans text-md text-color-text-accent-4-hover font-semibold leading-regular mb-1"> LinkedIn is better on the app </p> <p class="windows-app-upsell__body font-sans text-sm text-color-text-secondary leading-regular"> Don’t have the app? Get it in the Microsoft Store. </p> <a class="windows-app-upsell__cta btn-sm btn-secondary-emphasis mt-2 mb-[6px] w-fit" href="ms-windows-store://pdp/?ProductId=9WZDNCRFJ4Q7&amp;mode=mini&amp;cid=guest_desktop_upsell" data-tracking-client-ingraph data-tracking-control-name="organization_guest_windows-app-upsell_cta" data-tracking-will-navigate> Open the app </a> <button class="cta-modal__dismiss-btn absolute h-4 w-4 p-1 top-2 right-2 hover:cursor-pointer focus:outline focus:outline-2 focus:outline-color-action" data-tracking-control-name="organization_guest_windows-app-upsell_dismiss" aria-label="Dismiss"> <icon class="cta-modal__dismiss-icon block h-2 w-2 onload" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/adzjokfylbe8pvjr9h8iv96mw"></icon> </button> </div> </div> <code id="disableOneTapOnInit" style="display: none"><!--false--></code> <code id="flagshipOrganizationTracking" style="display: none"><!--{"organization":{"objectUrn":"urn:li:organization:56104"},"module":"COMPANY_OVERVIEW_PAGE","viewerUrn":0}--></code> <script src="https://static.licdn.com/aero-v1/sc/h/7itt46rafycxiwozfd111d2we" async></script> <!----> <script src="https://static.licdn.com/aero-v1/sc/h/eef4p9np6sualhph80ir8m1im" async defer></script> <script data-delayed-url="https://static.licdn.com/aero-v1/sc/h/19m2m2iij3pcbxe4bkogyzklj" data-module-id="media-player"></script> <!----> </body> </html>

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