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7.30415H0V5.74859H12.1997L8.40087 1.61526L9.57308 0.526367L15 6.52637L9.57308 12.5264L8.40087 11.4375Z" fill="currentColor"/> </svg> </span> </h3> <p class="wds-megamenu-post-select-widget__excerpt">Desglosamos las complejidades de la tecnología publicitaria para ayudarte a liberar todo su potencial.</p> </div> </a> </div> </li> </ul> </li><li class='mega-menu-column mega-menu-columns-3-of-12 mega-hide-on-mobile' id='mega-menu-7010815-0-3'> <ul class="mega-sub-menu"> <li class='mega-menu-item mega-menu-item-type-widget wds-megamenu-post-select-widget mega-menu-item-wds_megamenu_post_select_widget-29' id='mega-menu-item-wds_megamenu_post_select_widget-29'> <div class="wds-megamenu-post-select-widget"> <a class="wds-megamenu-post-select-widget__link" href="https://www.indexexchange.com/es/ad-tech-trends-predictions-es/"> <img width="373" height="210" src="https://s46182.pcdn.co/wp-content/uploads/2025/01/nav-featured-2025-trends-small.jpg" class="attachment-thumbnail size-thumbnail" alt="Featured 2025 ad tech trends" decoding="async" srcset="https://s46182.pcdn.co/wp-content/uploads/2025/01/nav-featured-2025-trends-small.jpg 373w, https://s46182.pcdn.co/wp-content/uploads/2025/01/nav-featured-2025-trends-small-350x197.jpg 350w, https://s46182.pcdn.co/wp-content/uploads/2025/01/nav-featured-2025-trends-small-135x76.jpg 135w, https://s46182.pcdn.co/wp-content/uploads/2025/01/nav-featured-2025-trends-small-172x97.jpg 172w, https://s46182.pcdn.co/wp-content/uploads/2025/01/nav-featured-2025-trends-small-92x52.jpg 92w" sizes="(max-width: 373px) 100vw, 373px" /> <div class="wds-megamenu-post-select-widget__content"> <h3 class="wds-megamenu-post-select-widget__title"> Principales Tendencias en Ad Tech a Tener en Cuenta en 2025 <span class="ml-1"><svg width="15" height="13" viewBox="0 0 15 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8.40087 11.4375L12.1997 7.30415H0V5.74859H12.1997L8.40087 1.61526L9.57308 0.526367L15 6.52637L9.57308 12.5264L8.40087 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container-fluid"> <div class="row"> <div id="ie-full-width" class="content-area"> <main id="main" class="site-main"> <div id="block_e62eb8001456db02c8a240568439a9b5" class="block-ie-page-header ie-dark-mode ie-overflow-mode valign--center horizontal " style="margin-bottom: px;"> <div class="container-fluid wrapper ie-ptb-none"> <div class="row justify-content-between"> <div class="col-lg-5 d-flex mb-4 mb-lg-0"> <div class="block-content" style="margin-top: 0px"> <span> <div class="block-page-title"><a href="https://www.indexexchange.com/es/acerca-index-exchange/" title="Acerca de Index Exchange">Acerca de Index Exchange</a></div> <div class="block-header"> <h1>Sostenibilidad en Index Exchange </h1> </div> </span> <div> <div class="block-text d-none d-md-block"> <p><span class="TextRun SCXW120349607 BCX0" lang="ES-ES" xml:lang="ES-ES" data-contrast="auto"><span class="NormalTextRun SCXW120349607 BCX0">Tenemos el compromiso de invertir en un futuro sostenible y con conciencia climática. Además, creemos que nuestra industria es un pilar fundamental como motor del cambio.</span></span><span class="EOP SCXW120349607 BCX0" data-ccp-props="{"201341983":0,"335559740":276}"> </span></p> </div> </div> </div> </div> <div class="col-lg-7"> <div class="block-image ie-overflow-mode"> <img decoding="async" class="img-fluid" src="https://s46182.pcdn.co/wp-content/uploads/2025/02/sustainability-header-1920x1080-1.png" alt="sustainability-header-1920x1080" /> </div> <div class="alternate-block-text dark-bg-text d-md-none"> <p><span class="TextRun SCXW120349607 BCX0" lang="ES-ES" xml:lang="ES-ES" data-contrast="auto"><span class="NormalTextRun SCXW120349607 BCX0">Tenemos el compromiso de invertir en un futuro sostenible y con conciencia climática. Además, creemos que nuestra industria es un pilar fundamental como motor del cambio.</span></span><span class="EOP SCXW120349607 BCX0" data-ccp-props="{"201341983":0,"335559740":276}"> </span></p> </div> </div> </div> </div> </div> <div id="block_9d1db948f448940c60b17b14c7590788" class="block-ie-image-title-content section-padding-80 ie-mid-mode"> <div class="container-fluid wrapper ie-ptb-none"> <div class="row d-flex justify-content-between align-items-center"> <div class="col-md-6 order-2 order-md-1" style=""> <div class="image image-align-left"> <img decoding="async" class="img-fluid" src="https://s46182.pcdn.co/wp-content/uploads/2023/03/path-to-net-zero-3200x1800-1-5.jpg" alt="The path to net zero" /> </div> </div> <div class="col-md-5 order-1 order-md-2"> <div class="title"> <h2>El camino hacia un futuro más sostenible  </h2> </div> <div class="content"> <p><span data-contrast="none">Hemos tomado medidas en todo nuestro negocio para acelerar nuestros esfuerzos de sostenibilidad y tomar decisiones conscientes del clima. Sabemos que este es un viaje y con el que estamos comprometidos.</span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335559740":240}"> </span></p> <p><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335559740":240}"> </span><span data-contrast="none">A medida que continuamos en el viaje hacia un futuro más sostenible, consideramos nuestra huella de carbono en cinco dimensiones principales: centros de datos, productos y tecnología, colaboración industrial, operaciones y apoyo a los empleados .</span></p> </div> </div> </div> </div> </div> <div id="block_acac03fd8526285facf04c049d9766d4" class="block-ie-image-title-content section-padding-60 ie-mid-mode"> <div class="container-fluid wrapper ie-ptb-none"> <div class="row d-flex justify-content-between align-items-center"> <div class="col-md-6 order-1 order-md-2" style=""> <div class="image image-align-left"> <img decoding="async" class="img-fluid" src="https://s46182.pcdn.co/wp-content/uploads/2023/03/data-centers-5.jpg" alt="Data center server racks" /> </div> </div> <div class="col-md-5 order-2 order-md-1"> <div class="title"> <h2>Centros de procesamiento de datos </h2> </div> <div class="content"> <p><span data-contrast="auto">Nuestro objetivo es usar energía cien por cien limpia y renovable en todos nuestros centros de procesamiento de datos internacionales. Hemos conseguido un uso de energías limpias y renovables del 93 %. Ocho de nuestros diez centros de procesamiento de datos ya están en el 100 %. </span><span data-ccp-props="{"201341983":0,"335559740":276}"> </span></p> <p><span data-contrast="auto">Además, estos centros están situados principalmente en zonas de climas más fríos. Esta medida reduce el uso energético, puesto que las instalaciones se pueden refrigerar con aire externo durante más de nueve meses del año.</span><span data-ccp-props="{"201341983":0,"335559740":276}"> </span></p> </div> </div> </div> </div> </div> <div id="block_7ec4e942c3fcb3c0ed3718a7a4a7afec" class="block-ie-image-title-content section-padding-60 ie-mid-mode"> <div class="container-fluid wrapper ie-ptb-none"> <div class="row d-flex justify-content-between align-items-center"> <div class="col-md-6 order-2 order-md-1" style=""> <div class="image image-align-left"> <img decoding="async" class="img-fluid" src="https://s46182.pcdn.co/wp-content/uploads/2023/03/product-and-technology-1600x900-1-5.jpg" alt="Mobile device and laptop showing sustainability" /> </div> </div> <div class="col-md-5 order-1 order-md-2"> <div class="title"> <h2>Producto y tecnología </h2> </div> <div class="content"> <p><span data-contrast="auto">Rediseñar toda la arquitectura de nuestra plataforma en 2021 no solo hizo que nuestros equipos y la implementación de nuestro código fueran eficientes. También nos permitió reducir el consumo energético por subasta en un 40 %.</span><span data-contrast="auto">¹</span><span data-contrast="auto"> Hemos realizado inversiones significativas en informática que realiza un uso eficiente de la energía para reducir nuestro consumo en un 20 %</span><span data-contrast="auto">²</span><span data-contrast="auto"> adicional.</span><span data-ccp-props="{"201341983":0,"335559740":276}"> </span></p> <p><span data-contrast="auto">Tenemos el compromiso de renovar y modernizar nuestra infraestructura tecnológica continuamente y en todo el mundo. Además, tenemos previsto reducir el espacio que ocupan nuestras instalaciones físicas durante los próximos cinco años.</span><span data-ccp-props="{"201341983":0,"335559740":276}"> </span></p> <h6>1 Mediciones basadas en el aumento en el número de subastas alojadas en la misma clase de hardware de la plataforma.</h6> <h6>2 Según la energía usada por subasta en la plataforma.</h6> </div> </div> </div> </div> </div> <div id="block_5980c137bae2196e3bbb4059aa48f1b3" class="block-ie-solution-two-columns"> <div class="wrapper container-fluid"> <div class="title-wrap"> <h2 class="d-block main-title">Colaboración en la industria</h2> <div class="d-block paragraph"><p>La colaboración en la industria es vital para conseguir las cero emisiones netas. Trabajamos con organizaciones líderes en la industria para formar parte de la solución que supone instaurar normas y medidas homogéneas para promover el cambio.</p> </div> </div> <div class="grid grid-cols justify-content-between"> <div class="col-item d-flex"> <span class="lock-icon mr-lg-4 mb-2 mb-lg-0 d-block"> <img decoding="async" src="https://s46182.pcdn.co/wp-content/uploads/2024/05/logo-Ad-Net-Zero-3.png" loading="lazy" class="img-fluid" /> </span> <div class="block-content d-block"> <h3 class="d-block title">Ad Net Zero</h3> <div class="d-block content"><p>Formamos parte de Ad Net Zero, una plataforma de la industria que tiene como objetivo reducir el impacto de carbono que supone desarrollar, producir y mantener la infraestructura publicitaria hasta conseguir las cero emisiones netas. Somos participantes activos en el Ad Net Zero y en otros grupos de trabajo.</p> </div> </div> </div> <div class="col-item d-flex"> <span class="lock-icon mr-lg-4 mb-2 mb-lg-0 d-block"> <img decoding="async" src="https://s46182.pcdn.co/wp-content/uploads/2024/09/Industry-Icons-scope3.png" loading="lazy" class="img-fluid" /> </span> <div class="block-content d-block"> <h3 class="d-block title">Scope3</h3> <div class="d-block content"><p>A través de nuestra alianza con Scope3 ofrecemos los Index Green Inventory Packages. Son paquetes de medios con carbono sostenible para que los compradores compensen por completo la repercusión que generan sus campañas de publicidad digital. Esta medida forma parte de nuestro compromiso con la investigación y la inversión continuas en innovación ecológica, que ayudará a nuestros clientes a reducir las emisiones y a conseguir sus objetivos de sostenibilidad.</p> </div> </div> </div> <div class="col-item d-flex"> <span class="lock-icon mr-lg-4 mb-2 mb-lg-0 d-block"> <img decoding="async" src="https://s46182.pcdn.co/wp-content/uploads/2024/05/logo-iab-3.png" loading="lazy" class="img-fluid" /> </span> <div class="block-content d-block"> <h3 class="d-block title">IAB</h3> <div class="d-block content"><p>Somos participantes activos en varios grupos de sostenibilidad dirigidos por el IAB, como el Sustainability Working Group del IAB Tech Lab, IAB UK, IAB Europe e IAB Australia.</p> </div> </div> </div> <div class="col-item d-flex"> <span class="lock-icon mr-lg-4 mb-2 mb-lg-0 d-block"> <img decoding="async" src="https://s46182.pcdn.co/wp-content/uploads/2024/05/51tocarbonzero-logo-5.png" loading="lazy" class="img-fluid" /> </span> <div class="block-content d-block"> <h3 class="d-block title">51toCarbonZero</h3> <div class="d-block content"><p><span class="TextRun SCXW75270257 BCX0" lang="ES-ES" xml:lang="ES-ES" data-contrast="none"><span class="NormalTextRun SCXW75270257 BCX0">Nos hemos asociado con 51toCarbonZero para medir e informar sobre nuestra huella de carbono y establecer un plan responsable para mejorar la </span><span class="NormalTextRun SCXW75270257 BCX0">sostenibilidad en toda nuestra organización.</span></span><span class="EOP SCXW75270257 BCX0" data-ccp-props="{"201341983":0,"335559740":240}"> </span></p> </div> </div> </div> </div> </div> </div> <div id="block_a34f19f3310b1cf81e703ca640a97347" class="block-ie-feature-repeater ie-dark-mode"> <div class="container-fluid wrapper ie-ptb-none"> <div class="row d-flex justify-content-between"> <div class="col-md-4"> <div class="section-title ie-sm-section-title d-none d-md-block"> <h2 class="title">Operaciones </h2><p><span class="TextRun SCXW236309799 BCX0" lang="ES-ES" xml:lang="ES-ES" data-contrast="auto"><span class="NormalTextRun SCXW236309799 BCX0">Tenemos el compromiso de crear espacios de trabajo responsables en edificios ecológicos de alto rendimiento asociándonos con organizaciones responsables y sostenibles.</span></span><span class="EOP SCXW236309799 BCX0" data-ccp-props="{"201341983":0,"335559740":276}"> </span></p> </div> <div class="section-title d-block d-md-none"> <h2 class="title">Operaciones </h2><p><span class="TextRun SCXW236309799 BCX0" lang="ES-ES" xml:lang="ES-ES" data-contrast="auto"><span class="NormalTextRun SCXW236309799 BCX0">Tenemos el compromiso de crear espacios de trabajo responsables en edificios ecológicos de alto rendimiento asociándonos con organizaciones responsables y sostenibles.</span></span><span class="EOP SCXW236309799 BCX0" data-ccp-props="{"201341983":0,"335559740":276}"> </span></p> </div> </div> <div class="col-md-6"> <div class="feature-list d-flex flex-row justify-content-evenly"> <div class="icon-wrap"> <div class="icon d-flex justify-content-center align-items-center"> <img decoding="async" src="https://s46182.pcdn.co/wp-content/uploads/2023/03/icon-sustainabe-5.png" alt="Sustainable icon" class="img-fluid" /> </div> </div> <div class="content"> <h3 class="title">Oficinas sostenibles </h3><p><span class="TextRun SCXW46501235 BCX0" lang="ES-ES" xml:lang="ES-ES" data-contrast="auto"><span class="NormalTextRun SCXW46501235 BCX0">Nuestras dos oficinas más grandes, situadas en Toronto y Nueva York, cuentan con la certificación </span><span class="NormalTextRun SpellingErrorV2Themed SCXW46501235 BCX0">Leadership</span><span class="NormalTextRun SCXW46501235 BCX0"> in Energy and </span><span class="NormalTextRun SpellingErrorV2Themed SCXW46501235 BCX0">Environmental</span> <span class="NormalTextRun SpellingErrorV2Themed SCXW46501235 BCX0">Design</span><span class="NormalTextRun SCXW46501235 BCX0"> (LEED). Además, ofrecemos distintos servicios de oficina sostenible, como compostaje, reciclaje, sensores de iluminación y aparcamiento para bicicletas.</span></span><span class="EOP SCXW46501235 BCX0" data-ccp-props="{"201341983":0,"335559740":276}"> </span></p> </div> </div> <div class="feature-list d-flex flex-row justify-content-evenly"> <div class="icon-wrap"> <div class="icon d-flex justify-content-center align-items-center"> <img decoding="async" src="https://s46182.pcdn.co/wp-content/uploads/2023/03/icon-eco-friendly-5.png" alt="Eco friendly icon" class="img-fluid" /> </div> </div> <div class="content"> <h3 class="title">Kits respetuosos con el medioambiente </h3><p><span class="TextRun SCXW148228643 BCX0" lang="ES-ES" xml:lang="ES-ES" data-contrast="auto"><span class="NormalTextRun SCXW148228643 BCX0">Nos hemos asociado con </span><span class="NormalTextRun SpellingErrorV2Themed SCXW148228643 BCX0">Fairware</span><span class="NormalTextRun SCXW148228643 BCX0">, una empresa con certificación B </span><span class="NormalTextRun SpellingErrorV2Themed SCXW148228643 BCX0">Corporation</span><span class="NormalTextRun SCXW148228643 BCX0"> que prioriza la sostenibilidad y las operaciones éticas, para que nos proporcione productos respetuosos con el medioambiente para nuestros kits de nuevos empleados, materiales para uso interno y otros artículos.</span></span><span class="EOP SCXW148228643 BCX0" data-ccp-props="{"201341983":0,"335559740":276}"> </span></p> </div> </div> <div class="feature-list d-flex flex-row justify-content-evenly"> <div class="icon-wrap"> <div class="icon d-flex justify-content-center align-items-center"> <img decoding="async" src="https://s46182.pcdn.co/wp-content/uploads/2023/03/icon-recycling-5.png" alt="Recycling icon" class="img-fluid" /> </div> </div> <div class="content"> <h3 class="title">Reciclaje de electrónica </h3><p><span class="TextRun SCXW15973706 BCX0" lang="ES-ES" xml:lang="ES-ES" data-contrast="auto"><span class="NormalTextRun SCXW15973706 BCX0">Reciclamos los ordenadores y otros dispositivos electrónicos con Electronic </span><span class="NormalTextRun SpellingErrorV2Themed SCXW15973706 BCX0">Recycling</span> <span class="NormalTextRun SpellingErrorV2Themed SCXW15973706 BCX0">Association</span><span class="NormalTextRun SCXW15973706 BCX0"> (ERA), una organización sin ánimo de lucro que trabaja para reducir los residuos </span><span class="NormalTextRun SCXW15973706 BCX0">electrónicos reciclando y donando los dispositivos electrónicos a organizaciones sin ánimo de lucro repartidas por América del Norte.</span></span><span class="EOP SCXW15973706 BCX0" data-ccp-props="{"201341983":0,"335559740":276}"> </span></p> </div> </div> </div> </div> </div> </div> <div id="block_2604c6ecaf1fea6bc3ac7a08dae9d031" class="block-ie-support-grid bg-white"> <div class="container-fluid wrapper ie-ptb-none"> <div class="row"> <div class="col-md-12"> <div class="block-title"> <h2 class="title">Apoyo a los empleados </h2> </div> </div> </div> <div class="row"> <div class="col-md-4"> <div class="ie-support-gird"> <div class="ie-support-gird__thumbnail"> <img decoding="async" src="https://s46182.pcdn.co/wp-content/uploads/2023/03/icon-cyan-index-net-zero-5.png" alt="Index Net Zero"/> </div> <span class="tag">01</span><h3 class="title text-left">Index Net Zero</h3> <div class="content"> <p><span class="TextRun SCXW174991429 BCX0" lang="ES-ES" xml:lang="ES-ES" data-contrast="auto"><span class="NormalTextRun SpellingErrorV2Themed SCXW174991429 BCX0">Index</span><span class="NormalTextRun SCXW174991429 BCX0"> Net Zero es un grupo de recursos de empleados que trabaja para crear una empresa sostenible para nuestros empleados, clientes y los consumidores a los que llegan.</span></span><span class="EOP SCXW174991429 BCX0" data-ccp-props="{"201341983":0,"335559740":276}"> </span></p> </div> </div> </div> <div class="col-md-4"> <div class="ie-support-gird"> <div class="ie-support-gird__thumbnail"> <img decoding="async" src="https://s46182.pcdn.co/wp-content/uploads/2023/03/icon-cyan-donation-matching-5.png" alt="Programa de igualdad de donaciones "/> </div> <span class="tag">02</span><h3 class="title text-left">Programa de igualdad de donaciones </h3> <div class="content"> <p><span class="TextRun SCXW212435376 BCX0" lang="ES-ES" xml:lang="ES-ES" data-contrast="auto"><span class="NormalTextRun SCXW212435376 BCX0">Nuestro programa </span><span class="NormalTextRun SpellingErrorV2Themed SCXW212435376 BCX0">DonationMatch@Index</span><span class="NormalTextRun SCXW212435376 BCX0"> iguala todas las contribuciones aptas que los </span><span class="NormalTextRun SpellingErrorV2Themed SCXW212435376 BCX0">Indexers</span><span class="NormalTextRun SCXW212435376 BCX0"> realizan a organizaciones sin ánimo de lucro de su elección.</span></span><span class="EOP SCXW212435376 BCX0" data-ccp-props="{"201341983":0,"335559740":276}"> </span></p> </div> </div> </div> <div class="col-md-4"> <div class="ie-support-gird"> <div class="ie-support-gird__thumbnail"> <img decoding="async" src="https://s46182.pcdn.co/wp-content/uploads/2023/03/icon-cyan-volunteer-program-5.png" alt="Programa de voluntariado "/> </div> <span class="tag">03</span><h3 class="title text-left">Programa de voluntariado </h3> <div class="content"> <p><span class="TextRun SCXW27630994 BCX0" lang="ES-ES" xml:lang="ES-ES" data-contrast="auto"><span class="NormalTextRun SCXW27630994 BCX0">Recientemente hemos creado </span><span class="NormalTextRun SpellingErrorV2Themed SCXW27630994 BCX0">Volunteer@Index</span><span class="NormalTextRun SCXW27630994 BCX0">, un programa que ofrece a los </span><span class="NormalTextRun SpellingErrorV2Themed SCXW27630994 BCX0">Indexers</span><span class="NormalTextRun SCXW27630994 BCX0"> un día libre pagado cada año para realizar labores de voluntariado en organizaciones benéficas que cumplen unos requisitos.</span></span><span class="EOP SCXW27630994 BCX0" data-ccp-props="{"201341983":0,"335559740":276}"> </span></p> </div> </div> </div> </div> </div> </div> <div style="height:80px" aria-hidden="true" class="wp-block-spacer"></div> <div id="block_388bf299c9b080372d47278884ed4097" class="block-ie-call-to-action"> <section id="call-to-action" class="w-100"> <div class="container-fluid wrapper"> <div class="row no-gutters" data-aos="fade-up"> <div class="col-lg-6"> <div class="bg-image w-100 h-100 d-block" style="background-image: url('https://s46182.pcdn.co/wp-content/uploads/2024/03/Sustainability-image-copy-1.jpg')"></div> </div> <div class="col-lg-6"> <div class="content bg-white h-100"> <div class="d-flex justify-content-between"><div class="post-tag text-uppercase mb-3">INDEX EXPLAINS </div></div> <h2> Sostenibilidad en la publicidad </h2> <p> Existe una creciente urgencia para que la industria publicitaria reduzca su huella de carbono. Sintoniza Index Explains mientras analizamos cómo tomar medidas y comenzar a avanzar hacia un futuro más sostenible hoy. </p> <a href="https://www.indexexchange.com/es/series/sostenibilidad/" class="read-more" target="_self" > Ver ahora <span class="ml-1"><svg width="15" height="13" viewBox="0 0 15 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8.40087 11.4375L12.1997 7.30415H0V5.74859H12.1997L8.40087 1.61526L9.57308 0.526367L15 6.52637L9.57308 12.5264L8.40087 11.4375Z" fill="currentColor"/> </svg> </span> </a> </div> </div> </div> </div> </section> </div> <div style="height:100px" aria-hidden="true" class="wp-block-spacer"></div> <h2 class="wp-block-heading has-text-align-center text-center" style="font-size:45px">Más información sobre la sostenibilidad en Index Exchange  </h2> <div id="block_42c5f6ab477eb9c823a8b5b01e5913db" class="block-ie-horizontal-img-grid order-reverse"> <div class="container-fluid wrapper ie-ptb-none"> <div class="row g-0 d-flex 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