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class="wds-megamenu-post-select-widget__title"> V铆deos educativos: Index Explains <span class="ml-1"><svg width="15" height="13" viewBox="0 0 15 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8.40087 11.4375L12.1997 7.30415H0V5.74859H12.1997L8.40087 1.61526L9.57308 0.526367L15 6.52637L9.57308 12.5264L8.40087 11.4375Z" fill="currentColor"/> </svg> </span> </h3> <p class="wds-megamenu-post-select-widget__excerpt">Desglosamos las complejidades de la tecnolog铆a publicitaria para ayudarte a liberar todo su potencial.</p> </div> </a> </div> </li> </ul> </li><li class='mega-menu-column mega-menu-columns-3-of-12 mega-hide-on-mobile' id='mega-menu-7010815-0-3'> <ul class="mega-sub-menu"> <li class='mega-menu-item mega-menu-item-type-widget wds-megamenu-post-select-widget mega-menu-item-wds_megamenu_post_select_widget-29' id='mega-menu-item-wds_megamenu_post_select_widget-29'> <div class="wds-megamenu-post-select-widget"> <a class="wds-megamenu-post-select-widget__link" href="https://www.indexexchange.com/es/ad-tech-trends-predictions-es/"> <img width="373" height="210" src="https://s46182.pcdn.co/wp-content/uploads/2025/01/nav-featured-2025-trends-small.jpg" class="attachment-thumbnail size-thumbnail" alt="Featured 2025 ad tech trends" decoding="async" srcset="https://s46182.pcdn.co/wp-content/uploads/2025/01/nav-featured-2025-trends-small.jpg 373w, https://s46182.pcdn.co/wp-content/uploads/2025/01/nav-featured-2025-trends-small-350x197.jpg 350w, https://s46182.pcdn.co/wp-content/uploads/2025/01/nav-featured-2025-trends-small-135x76.jpg 135w, https://s46182.pcdn.co/wp-content/uploads/2025/01/nav-featured-2025-trends-small-172x97.jpg 172w, https://s46182.pcdn.co/wp-content/uploads/2025/01/nav-featured-2025-trends-small-92x52.jpg 92w" sizes="(max-width: 373px) 100vw, 373px" /> <div class="wds-megamenu-post-select-widget__content"> <h3 class="wds-megamenu-post-select-widget__title"> Principales Tendencias en Ad Tech a Tener en Cuenta en 2025 <span 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wpml-ls-item-can wpml-ls-menu-item wpml-ls-last-item menu-item-type-wpml_ls_menu_item menu-item-object-wpml_ls_menu_item menu-item-wpml-ls-1948-can"><a href="https://www.indexexchange.com/" title="CAN"><img class="wpml-ls-flag" src="https://s46182.pcdn.co/wp-content/themes/index-exchange/dist/images/ca-flag.svg" alt="" /><span class="wpml-ls-native" lang="can">CAN</span></a></li> </ul> </li> </ul></nav> </span> </div> </div> </div> </header> <div id="content" class="site-content container-fluid"> <div class="row"> <div class="content-area"> <main id="main" class="site-main"> <div id="block_1dca53a3cc684a197b6c09c3e582a17d" class="block-ie-header-with-bg" style="background-image: url( https://s46182.pcdn.co/wp-content/uploads/2022/10/busy-DSP-office-3200x1800-1-4.jpg )"> <div class="container-fluid wrapper ie-ptb-none"> <div class="row"> <div class="col-md-12"> <div class="content"> <a href="https://www.indexexchange.com/es/soluciones/" class="page-title-link ie-color-grey-e" title="soluciones">soluciones</a><div class="title"><h1>Para DSP</h1></div> <div> </div> </div> </div> </div> </div> </div> <div id="block_d4f4b5463161ad9dcefd5016d130bdbc" class="block-ie-image-title-content section-padding-80"> <div class="container-fluid wrapper ie-ptb-none"> <div class="row d-flex justify-content-between align-items-center"> <div class="col-md-6 order-2 order-md-1" style=""> <div class="image image-align-left"> <img decoding="async" class="img-fluid" src="https://s46182.pcdn.co/wp-content/uploads/2022/10/global-map-across-screens-3200x1800-1-4.png" alt="Global map" /> </div> </div> <div class="col-md-6 order-1 order-md-2"> <div class="title"> <h2>Llega a audiencias de distintos canales a trav茅s de un marketplace internacional que ponte a tu alcance oferta de la m谩xima calidad</h2> </div> <div class="content"> <p><span style="font-weight: 400">Colaboramos con las mayores partes vendedoras de medios del mundo, por lo que tienes acceso directo a inventario premium. Nuestro exchange, dise帽ado para ofrecer escalabilidad, optimiza las subastas para garantizar la eficiencia y la transparencia en toda la cadena de suministro.</span></p> </div> </div> </div> </div> </div> <div id="block_7208acbc11a30634b6f5528df5baa43e" class="block-ie-solution-two-columns ie-stone-mode"> <div class="wrapper container-fluid"> <div class="title-wrap"> <h2 class="d-block main-title">La plataforma de Index Exchange</h2> </div> <div class="grid grid-cols justify-content-between"> <div class="col-item d-flex"> <span class="lock-icon mr-lg-4 mb-2 mb-lg-0 d-block"> <img decoding="async" src="https://s46182.pcdn.co/wp-content/uploads/2021/11/OMNI-2-1-5.png" loading="lazy" class="img-fluid" /> </span> <div class="block-content d-block"> <h3 class="d-block title">Inventario omnicanal a escala</h3> <div class="d-block content"><p><span style="font-weight: 400">Te ofrecemos una v铆a directa al inventario de anuncios premium en la red de display, v铆deo, CTV, dispositivos m贸viles y nativos de partners de medios de confianza y a trav茅s de una 煤nica plataforma.</span></p> </div> <a href="https://www.indexexchange.com/es/product/canales-y-formatos/" class="read-more"> M谩s informaci贸n <span class="ml-1"><svg width="15" height="13" viewBox="0 0 15 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8.40087 11.4375L12.1997 7.30415H0V5.74859H12.1997L8.40087 1.61526L9.57308 0.526367L15 6.52637L9.57308 12.5264L8.40087 11.4375Z" fill="currentColor"/> </svg> </span></a> </div> </div> <div class="col-item d-flex"> <span class="lock-icon mr-lg-4 mb-2 mb-lg-0 d-block"> <img decoding="async" src="https://s46182.pcdn.co/wp-content/uploads/2021/11/EXCHANGEFF_RBG_120x120-5.png" loading="lazy" class="img-fluid" /> </span> <div class="block-content d-block"> <h3 class="d-block title">Eficiencia del exchange</h3> <div class="d-block content"><p><span style="font-weight: 400">Nuestro motor de inteligencia predictiva nos permite optimizar las subastas, de modo que Index Exchange solo te env铆a el tr谩fico m谩s adecuado con rapidez y eficiencia. Nuestro compromiso es ofrecerte transparencia durante todo el proceso de puja. Lo hacemos para ayudarte a que puedas tomar tus decisiones con toda la informaci贸n que necesitas.</span></p> </div> <a href="https://www.indexexchange.com/es/product/eficiencia-del-exchange/" class="read-more"> M谩s informaci贸n <span class="ml-1"><svg width="15" height="13" viewBox="0 0 15 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8.40087 11.4375L12.1997 7.30415H0V5.74859H12.1997L8.40087 1.61526L9.57308 0.526367L15 6.52637L9.57308 12.5264L8.40087 11.4375Z" fill="currentColor"/> </svg> </span></a> </div> </div> <div class="col-item d-flex"> <span class="lock-icon mr-lg-4 mb-2 mb-lg-0 d-block"> <img decoding="async" src="https://s46182.pcdn.co/wp-content/uploads/2021/11/EXCHANGEQUALITY-2-6.png" loading="lazy" class="img-fluid" /> </span> <div class="block-content d-block"> <h3 class="d-block title">Calidad del exchange</h3> <div class="d-block content"><p><span style="font-weight: 400">Aportamos rendici贸n de cuentas y transparencia a la cadena de suministro. El equipo de calidad de la oferta revisa todo el inventario de nuestro exchange para garantizar que es seguro para las marcas. Adem谩s, tenemos como partners a proveedores de calidad de inventario l铆deres para protegernos de bots, fraude y tr谩fico no v谩lido.</span></p> </div> <a href="https://www.indexexchange.com/es/product/calidad-del-exchange/" class="read-more"> M谩s informaci贸n <span class="ml-1"><svg width="15" height="13" viewBox="0 0 15 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8.40087 11.4375L12.1997 7.30415H0V5.74859H12.1997L8.40087 1.61526L9.57308 0.526367L15 6.52637L9.57308 12.5264L8.40087 11.4375Z" fill="currentColor"/> </svg> </span></a> </div> </div> <div class="col-item d-flex"> <span class="lock-icon mr-lg-4 mb-2 mb-lg-0 d-block"> <img decoding="async" src="https://s46182.pcdn.co/wp-content/uploads/2021/11/ADDRESSABILITY-2-1-5.png" loading="lazy" class="img-fluid" /> </span> <div class="block-content d-block"> <h3 class="d-block title">Direccionabilidad</h3> <div class="d-block content"><p><span style="font-weight: 400">Aseg煤rate de llegar a las audiencias adecuadas en el momento justo. Nuestro portfolio de direccionabilidad admite diversas soluciones que aportan la flexibilidad y el control necesarios para ejecutar compras basadas en audiencia a escala.</span></p> </div> <a href="https://www.indexexchange.com/es/product/portafolio-direccionabilidad/" class="read-more"> M谩s informaci贸n <span class="ml-1"><svg width="15" height="13" viewBox="0 0 15 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8.40087 11.4375L12.1997 7.30415H0V5.74859H12.1997L8.40087 1.61526L9.57308 0.526367L15 6.52637L9.57308 12.5264L8.40087 11.4375Z" fill="currentColor"/> </svg> </span></a> </div> </div> <div class="col-item d-flex"> <span class="lock-icon mr-lg-4 mb-2 mb-lg-0 d-block"> <img decoding="async" src="https://s46182.pcdn.co/wp-content/uploads/2021/11/FLEXTRANS-2-1-5.png" loading="lazy" class="img-fluid" /> </span> <div class="block-content d-block"> <h3 class="d-block title">Transacciones flexibles</h3> <div class="d-block content"><p><span style="font-weight: 400">Opera a tu ritmo con opciones de compra personalizadas que se adaptan a las necesidades de todo tipo de campa帽as. Desde deals directos y marketplaces seleccionados hasta el open market: te ofrecemos las herramientas necesarias para que accedas a inventario optimizado y compras flexibles.</span></p> </div> <a href="https://www.indexexchange.com/es/product/acceso-y-transacciones/" class="read-more"> M谩s informaci贸n <span class="ml-1"><svg width="15" height="13" viewBox="0 0 15 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8.40087 11.4375L12.1997 7.30415H0V5.74859H12.1997L8.40087 1.61526L9.57308 0.526367L15 6.52637L9.57308 12.5264L8.40087 11.4375Z" fill="currentColor"/> </svg> </span></a> </div> </div> <div class="col-item d-flex"> <span class="lock-icon mr-lg-4 mb-2 mb-lg-0 d-block"> <img decoding="async" src="https://s46182.pcdn.co/wp-content/uploads/2021/11/DATAANALYTICS-2-5.png" loading="lazy" class="img-fluid" /> </span> <div class="block-content d-block"> <h3 class="d-block title">Datos y anal铆tica</h3> <div class="d-block content"><p><span style="font-weight: 400">Convierte datos relevantes en acci贸n con la ayuda de anal铆tica detallada e informes personalizados que contribuyen a optimizar el rendimiento de las campa帽as. Nuestros Registros de auditor铆a de cliente te ayudan a ver con claridad tu inversi贸n en publicidad. Para lograrlo, generan informes a nivel de impresiones transparentes con un recibo de cada transacci贸n.</span></p> </div> <a href="https://www.indexexchange.com/es/product/datos-y-analitica/" class="read-more"> M谩s informaci贸n <span class="ml-1"><svg width="15" height="13" viewBox="0 0 15 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8.40087 11.4375L12.1997 7.30415H0V5.74859H12.1997L8.40087 1.61526L9.57308 0.526367L15 6.52637L9.57308 12.5264L8.40087 11.4375Z" fill="currentColor"/> </svg> </span></a> </div> </div> <div class="col-item d-flex"> <span class="lock-icon mr-lg-4 mb-2 mb-lg-0 d-block"> <img decoding="async" src="https://s46182.pcdn.co/wp-content/uploads/2021/11/SERVICEANDSUPPORT-2-1-5.png" loading="lazy" class="img-fluid" /> </span> <div class="block-content d-block"> <h3 class="d-block title">Servicios y soporte</h3> <div class="d-block content"><p><span style="font-weight: 400">Nuestro equipo de especialistas en soporte tiene dedicaci贸n plena con tu 茅xito. Te daremos indicaciones estrat茅gicas y estaremos a tu lado en el d铆a a d铆a para que escales con eficiencia, optimices el rendimiento y consigas ROI.</span></p> </div> </div> </div> </div> </div> </div> <div id="block_4d2b2d935914c05ef53704c269e968a9" class="block-ie-call-to-action"> <section id="call-to-action" class="w-100"> <div class="container-fluid wrapper"> <div class="row no-gutters" data-aos="fade-up"> <div class="col-lg-6"> <div class="bg-image w-100 h-100 d-block" style="background-image: url('https://s46182.pcdn.co/wp-content/uploads/2023/04/index-explains-cta-1536x1134-1-5.jpg')"></div> </div> <div class="col-lg-6"> <div class="content bg-white h-100"> <h2> Index Explains: TV en streaming </h2> <p> La publicidad en v铆deo es sofisticada, pero no tiene por qu茅 ser confusa. Sintonice nuestra nueva serie de v铆deos en la que desmenuzamos todas las complejidades de la TV en streaming. </p> <a href="https://www.indexexchange.com/es/series/tv-streaming/" class="read-more" target="_self" > Ver ahora <span class="ml-1"><svg width="15" height="13" viewBox="0 0 15 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8.40087 11.4375L12.1997 7.30415H0V5.74859H12.1997L8.40087 1.61526L9.57308 0.526367L15 6.52637L9.57308 12.5264L8.40087 11.4375Z" fill="currentColor"/> </svg> </span> </a> </div> </div> </div> </div> </section> </div> <div id="block_45602f1b532148a2a8a5be8562c86a03" class="block-ie-product-carousel"> <div class="container-fluid wrapper ie-ptb-none"> <div class="row"> <div class="col-md-12"> <div class="block-header"> <h2 class="block-title">Productos relacionados</h2> <span class="all-products-link"> <a href="">All products<span class="icon-arrow-right" aria-hidden="true"></span></a> </span> </div> </div> </div> </div> <div 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href="https://www.indexexchange.com/es/platform/deals-es/">Deals <span class="icon-arrow-right d-md-none"></span></a></h3> <div class="text"> Personaliza f谩cilmente tus opciones de compra y venta con la flexibilidad y el control que necesitas. </div> </div> </div> <div class="carousel-cell"> <div class="image" style="background-image: url('https://s46182.pcdn.co/wp-content/uploads/2025/02/index-marketplaces-header-1920x1080-1.png')"></div> <div class="content"> <h3 class="title"><a href="https://www.indexexchange.com/es/platform/index-marketplaces/">Index Marketplaces <span class="icon-arrow-right d-md-none"></span></a></h3> <div class="text"> Crea nuevas oportunidades en los medios de comunicaci贸n con tu oferta 煤nica y oferta omnicanal premium a trav茅s de Index Exchange, sin necesidad de trabajo de desarrollo. </div> </div> </div> <div class="carousel-cell"> <div class="image" style="background-image: 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