6 Steps to Craft a Successful Cosell Go-To-Marketing (GTM) Strategy with Cloud Hyperscalers

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relative w-full h-full object-cover" src="https://media.licdn.com/dms/image/v2/D5612AQGZd34qRKq8Sg/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1672699861764?e=2147483647&v=beta&t=71effN2zUC_TrNn_YMaG8_ZDHcWNYqVacokjLsWCyQg" fetchpriority="high" data-embed-id="cover-image" alt="6 Steps to Craft a Successful Cosell Go-To-Marketing (GTM) Strategy with Cloud Hyperscalers"> </div> </div>  </figure> <header> <section class="core-section-container relative my-3"> <h1 class="pulse-title text-display-md text-color-text lg:text-display-lg font-bold w-11/12">6 Steps to Craft a Successful Cosell Go-To-Marketing (GTM) Strategy with Cloud Hyperscalers</h1> <div class="ellipsis-menu absolute right-0 top-0"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] " aria-expanded="false" aria-label="Open 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base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link publisher-author-card"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/company/meylah" data-tracking-control-name="article-ssr-frontend-pulse_publisher-author-card" data-tracking-will-navigate> <span class="sr-only"> Meylah </span> </a> <img class="inline-block relative w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/C4E0BAQEGR_c4G65kQw/company-logo_100_100/company-logo_100_100/0/1634221175454/meylah_logo?e=2147483647&v=beta&t=ZwZV0QaQQlzLBXw48ElBBD_JXokMM9JRTnuQrhDaoHU" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt="Meylah"> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full ">  <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> Meylah </h3> <h4 class="base-main-card__subtitle body-text text-color-text overflow-hidden "> Marketing Automation & Transformation | Cosell Marketing | Event Marketing | Main Street Digital Marketing </h4>  <div class="body-text text-color-text-low-emphasis base-main-card__metadata"> Published Jan 2, 2023 </div>  </div> <div class="base-main-card__ctas z-[3] self-center ml-3 babybear:ml-1 babybear:self-start"> <a class="base-main-card__cta btn-sm btn-secondary" href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fpulse%2F6-steps-craft-successful-cosell-go-to-marketing-gtm-strategy-cloud-%2F&trk=article-ssr-frontend-pulse_publisher-author-card" data-tracking-control-name="article-ssr-frontend-pulse_publisher-author-card" data-tracking-will-navigate> + Follow </a> </div> </div> </div> </section> </header> <div data-test-id="article-content-blocks">  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Nowadays, co-selling is becoming a common vocabulary for many cloud-based solution providers when having conversations with Cloud Hyperscalers. The data speaks for itself. Forrester predicts that 17% of the B2B spending of $3.5 trillion will go through a cloud marketplace by the end of this year and 80% of B2B Sales transactions are going through digital channels by 2025. On top of that, 43% of enterprise buyers say their top reason for purchasing through marketplaces is to take full advantage of co-selling with cloud hyperscalers. </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Cosell marketing has become one of the top marketing channels for company’s with solutions with subscription models. The reason is that it’s a very scalable go-to-market (GTM) option for building sustainable demand generation and lead acquisition through joint channels. However, a lot of hard work is involved backstage. </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>The main reason is that you don’t build a partnership overnight. Although each partnership will demand a different amount of time, energy, and effort, it will definitely consume a big chunk of time for the cloud solution provider and the cloud hyperscaler such as Microsoft, Google and others to work with.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>That’s why we think it’s important for you to know this 6-step process that will help you ease your way into the world of Co-Sell Marketing with Cloud Hyperscalers before you even start.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <h2 data-test-id="pulse-publishing-h1"> <span class>Assess your Cosell marketing readiness</span> </h2> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Every vendor and each hyperscaler is different. And the term “Cosell Ready” can vary a lot between them.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Let’s take Microsoft for example. To Microsoft, being “Cosell Ready” means having your solution transactable in their Marketplace, Cosell GTM assets are ready, drive cloud consumption and a bunch of requirements they have. On the other hand, being Cosell ready for AWS means understanding which vertical, solution play, customer lists and more will yield the most impact.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>It’s crucial that you take your time to read and fully understand all of the requirements of each of these hyperscalers when it comes to Coselling GTM development. By doing that, it will save you a lot of time and energy when going through this process.</span> </p> </div>  <a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fcloudcosellgtm%2Ecom%2F&urlhash=8WHU&trk=article-ssr-frontend-pulse_publishing-image-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_publishing-image-block" data-tracking-will-navigate class="flex flex-col mt-2" data-test-id="publishing-image-block" rel="ugc"> <figure> <img alt="No alt text provided for this image" class="lazy-load block w-full" data-delayed-url="https://media.licdn.com/dms/image/v2/D5612AQGWJTL-5IgzLA/article-inline_image-shrink_1000_1488/article-inline_image-shrink_1000_1488/0/1672700048470?e=2147483647&v=beta&t=zgAgCVBMkZpnORJeCRkGjVUgx1X5W17Lwz4e_JS-cKM"> <figcaption class="mt-[0.8rem] text-center text-sm font-normal text-color-text-low-emphasis" data-test-id="publishing-image-block-caption"> <span class>Take your Free Cosell Marketing Assessment</span> </figcaption> </figure> </a>  <div class="article-main__content" data-test-id="publishing-text-block"> <h2 data-test-id="pulse-publishing-h1"> <span class="font-[700]">Identify Cosell Ready Solution To Market</span> </h2> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>You need to figure out a couple of things before you even start thinking about Coselling. One of them is knowing if your solution is SAAS and can be transactable via their marketplace, and the second is being sure that you and your business need this kind of partnership.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>The Cosell ready solution must meet the following requirements:</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class> <ol> <li><span class>Differentiation: Are you focused on solving a challenge in an specific industry?</span></li> <li><span class>SAAS ready : Is it built on their cloud services stack and performs as a SAAS solution?</span></li> <li><span class>Transactable: Is the solution listed as a transactable solution in their marketplace?</span></li> <li><span class>Repeatable: Is the solution implementation and sales is repeatable?</span></li> <li><span class>Cosell GTM: Do you have the critical Cosell GTM assets and execution plan available to drive demand generation and sales plays?</span></li> </ol> </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <h2 data-test-id="pulse-publishing-h1"> <span class>Develop Cosell GTM (go-to-market) plan</span> </h2> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>What is it about? Developing your Cosell go-to-market plan involves working with your Cloud Hyperscaler to determine each company’s area of strength and the goals for each channel you use to promote the solution. Basically, in unity there’s strength!</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>It is essential for this partnership to work that your partner understands that a Cosell relationship should work in harmony and in conjunction with efforts you’re already executing. Your partner should fill in the gaps where it’s needed and help you facilitate connections and marketing tactics that your company may need or might not excel in.</span> </p> </div> <div class="inline-articles bg-color-surface-new border-hidden rounded-sm p-1 mx-auto my-1.5 mamabear:w-2/3 inline-articles__after"> <h2 class="text-xl font-medium ml-1.5 my-1 text-color-text mamabear:text-center">Recommended by LinkedIn</h2> <div class="flex flex-wrap mx-0.5 babybear:mx-1.5"> <div class="content-author-card flex flex-col max-w-[270px] h-auto rounded-md border-1 border-system-gray-30 border-solid pb-1.5 inline-article mx-auto my-1 border-hidden papabear:w-[219px] babybear:min-w-full mamabear:min-w-full h-auto bg-color-canvas-tint"> <a class="no-underline" data-tracking-control-name="inline-recommended-articles" data-tracking-will-navigate href="https://www.linkedin.com/pulse/saas-growth-techo-1-abm-big-6sense-vs-demandbase-jesse-ouellette"> <img class="content-image w-full h-[150px] bg-cover rounded-t-md object-cover" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E12AQGLXQiXIfPX6Q/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1690867845877?e=2147483647&v=beta&t=pjfapIlzXV_pAFM-w4C1GuVTT22l47cbTmHh8J4NWxg"> <div class="inline-article-title text-md text-color-text font-bold pl-2 pt-1 pr-1.5">SaaS Growth - SaaS Techo - #1 - ABM Big SaaS - How To…</div> <div class="inline-article-meta px-2 mt-1 font-sans text-xs font-normal text-color-text-low-emphasis h-full"> <span class="inline-article-author pt-0.5"> Jesse Ouellette </span> <span class="before:middot pt-0.5 inline-article-published-date"> 2 years ago </span> </div> </a>  </div> <div class="content-author-card flex flex-col max-w-[270px] h-auto rounded-md border-1 border-system-gray-30 border-solid pb-1.5 inline-article mx-auto my-1 border-hidden papabear:w-[219px] babybear:min-w-full mamabear:min-w-full h-auto bg-color-canvas-tint"> <a class="no-underline" data-tracking-control-name="inline-recommended-articles" data-tracking-will-navigate href="https://www.linkedin.com/pulse/dark-matters-illuminating-side-your-saas-demand-gen-journey-jain"> <img class="content-image w-full h-[150px] bg-cover rounded-t-md object-cover" data-delayed-url="https://media.licdn.com/dms/image/v2/D4D12AQEgymG4hxCVNA/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1688550563961?e=2147483647&v=beta&t=5Nf1UnS_LfmIfKdOjBBsydO1GssGCUXb8sk7MNI9-lQ"> <div class="inline-article-title text-md text-color-text font-bold pl-2 pt-1 pr-1.5">Dark Matters- Illuminating the 'Dark Side of Your SaaS…</div> <div class="inline-article-meta px-2 mt-1 font-sans text-xs font-normal text-color-text-low-emphasis h-full"> <span class="inline-article-author pt-0.5"> Divyank Jain </span> <span class="before:middot pt-0.5 inline-article-published-date"> 1 year ago </span> </div> </a>  </div> <div class="content-author-card flex flex-col max-w-[270px] h-auto rounded-md border-1 border-system-gray-30 border-solid pb-1.5 inline-article mx-auto my-1 border-hidden papabear:w-[219px] babybear:min-w-full mamabear:min-w-full h-auto bg-color-canvas-tint"> <a class="no-underline" data-tracking-control-name="inline-recommended-articles" data-tracking-will-navigate href="https://www.linkedin.com/pulse/subscription-models-rise-b2b-marketing-intent-amplify-hszuf"> <img class="content-image w-full h-[150px] bg-cover rounded-t-md object-cover" data-delayed-url="https://media.licdn.com/dms/image/v2/D4D12AQGZDcM61OzQFw/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1729871486193?e=2147483647&v=beta&t=J7fyBt8XJ5anG3Omgb_h2uT7dXrjo_jNi0uHAFL813o"> <div class="inline-article-title text-md text-color-text font-bold pl-2 pt-1 pr-1.5">Subscription Models' Rise in B2B Marketing</div> <div class="inline-article-meta px-2 mt-1 font-sans text-xs font-normal text-color-text-low-emphasis h-full"> <span class="inline-article-author pt-0.5"> Intent Amplify™ </span> <span class="before:middot pt-0.5 inline-article-published-date"> 3 weeks ago </span> </div> </a>  </div> </div> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>If it sounds like we’re talking about real human relationships, it’s because we are. By following these rules, you’ll be able to outline a strong Cosell GTM plan that focuses on each company’s strengths and achieve the best results. </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <h2 data-test-id="pulse-publishing-h1"> <span class>Publish your Cosell solution and offers</span> </h2> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>There are several marketplaces that every SMB and enterprise-ready solution should be on. You might also consider listing your product on other marketplaces depending on your solution and objectives. Here are two approaches:</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class> <ol> <li><span class>Discovery : And if you’re looking for a marketplace where your solution can be discovered in the channels and be connected to all the major cloud solution marketplaces, then you should participate. For example WIC </span><span class><a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fsolutions%2Ewomenincloud%2Ecom%2F&urlhash=4nDd&trk=article-ssr-frontend-pulse_little-text-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link>Solutions Marketplace </a></span><span class> is available for showcasing all the solutions that impacts UN goals 2030 and founders are women.</span></li> <li><span class>Transactable : Cloud marketplaces hosted by Google’s, Microsoft Azure, AWS, Salesforce and IBM should be considered based on your partnership relationship. Start with one before expanding to all. For example: </span><span class><a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fappsource%2Emicrosoft%2Ecom%2Fen-us%2Fproduct%2Fweb-apps%2Fmeylah%2Enewspeakerengagecommercial&urlhash=bRIJ&trk=article-ssr-frontend-pulse_little-text-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link>Meylah's Speaker Engage platform </a></span><span class> is available as a transactable solution on Microsoft marketplace.</span></li> </ol> </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <h2 data-test-id="pulse-publishing-h1"> <span class>Execute your Cosell marketing</span> </h2> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Executing your Cosell marketing plan takes consistent time and effort from both the parties. It is primarily the job of the Cloud Solution provider supported by Hyperscalers. The two of you must have common goals and strategies that work in harmony and work as separate marketing engines. </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>You’ll want to have a clear plan on what markets or audience segmentations you will primarily be marketing to prevent double efforts and costs across the board. Plus build your critical </span><span class><a href="https://www.linkedin.com/feed/update/urn:li:activity:7014695678534725632?trk=article-ssr-frontend-pulse_little-text-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link>cosell GTM assets </a></span><span class> to kickstart your conversations. To get your started, </span><span class><a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Finstantly%2Egg%2FjstQngMFfO1a&urlhash=91c-&trk=article-ssr-frontend-pulse_little-text-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link>download the critical GTM assets checklist </a></span><span class> if you don’t already have access to it.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>If your Cloud Hyperscaler has a specialty, lean in on tasks outside their wheelhouse and provide support where needed. At this stage of the process, you should clearly outline who will be doing what as it pertains to marketing. </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <h2 data-test-id="pulse-publishing-h1"> <span class>Track your credibility markers, leads & contracts</span> </h2> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Tracking your progress should be easy if you’ve followed the previous steps. In any successful partnership, each will have a list of responsibilities and benchmarks to hit to determine some level of success. </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>It doesn’t matter if you’re using a robust CRM like Salesforce to track and measure the different leads and contacts gained, or deals closed/won, or you simply have an excel file that tracks ongoing progress as outlined by your go-to-market strategy.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>What is important is to have some sort of tracking tool to understand where everyone has succeeded and where improvement can be made. </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <h2 data-test-id="pulse-publishing-h1"> <span class>Bottom line</span> </h2> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>A lot goes into a Cosell relationship from building to marketing to selling together. And while there will be many more activities to complete in your Cosell journey, these six strategic steps will get you where you need to be as a beginner. </span> </p> </div>  <div class="flex flex-col mt-2" data-test-id="publishing-image-block" rel="ugc"> <figure> <img alt="No alt text provided for this image" class="lazy-load block w-full" data-delayed-url="https://media.licdn.com/dms/image/v2/D5612AQHxXciZGbnQ2w/article-inline_image-shrink_400_744/article-inline_image-shrink_400_744/0/1672699997359?e=2147483647&v=beta&t=UPxYwd19GQ8uZHBEoPR_Db9wRAzp124sU_hKHPzFIZg">  </figure> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>If you want to know more, Join the </span><span class><a href="https://www.linkedin.com/feed/hashtag/cosellvelocity?trk=article-ssr-frontend-pulse_little-text-block" target="_self" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link data-test-id="little-text-block-hashtag">#CosellVelocity </a></span><span class> </span><span class><a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fcosellvelocity%2Ecom%2F&urlhash=1iU2&trk=article-ssr-frontend-pulse_little-text-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link>Digital Marketing Summit </a></span><span class> on January 18th from 1-5PM PST and learn how to build and navigate the cosell marketing with cloud hyperscalers journey, but walk away with tactics that you can start implementing right away. Register for free at </span><span class><a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fcosellvelocity%2Ecom%2F&urlhash=1iU2&trk=article-ssr-frontend-pulse_little-text-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link>cosellvelocity.com </a></span><span class>. </span> </p> </div>  </div>   </article>  <code id="ugcPostUrl" style="display: none"></code> <code id="ugcPost" style="display: none"></code> <code id="disableLinkedinShareRedirectLink" style="display: none"></code> <code id="ugcPostUrn" style="display: none"></code> <code id="signInUrl" style="display: none"></code>  <div class="article-social-activity z-[201] x-social-activity-wrapper xs:sticky bottom-0 flex justify-center border-t-1 border-solid border-color-border-faint bg-color-background-container " data-impression-id="article-ssr-frontend-pulse_x-social-details">  <div class="x-social-activity social-details 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aria-label="To view or add a comment, sign in" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_feed-cta-banner-cta" data-tracking-will-navigate="true" class="feed-cta-banner__link link">sign in</a> </p> <section class="core-section-container my-3 stacked-articles">  <h2 class="core-section-container__title section-title"> More articles by Meylah </h2>  <div class="core-section-container__content break-words"> <div class="show-more-less">  <ul data-max-num-to-show="4" class="show-more-less__list show-more-less__list--hide-after-4" data-impression-id="article-ssr-frontend-pulse_show-more-less"> <li> <a href="https://www.linkedin.com/pulse/3-day-colaunch-gtm-challenge-recap-empowering-your-path-success-33e9c?trk=article-ssr-frontend-pulse" target="_self" data-tracking-control-name="article-ssr-frontend-pulse" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 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3-Day Colaunch GTM Challenge Recap: Empowering Your Path to Success! </h3>  <p class="base-main-card__description body-text text-color-text -mt-0.5"> A massive THANK YOU to everyone who joined us for the 3-Day Colaunch GTM Challenge! We are grateful for everyone who… </p>  <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs -mt-1"> <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" role="button" aria-label="4 Reactions" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="4" data-singular="%numReactions%" data-plural="%numReactions%" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9sun4diznbhgyelaeryxy75ur" height="16px" width="16px"> <img alt data-reaction-type="PRAISE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cjrxeu0ese8oxe32kiom8kzoh" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 4 </span> </div> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis before:middot my-1" data-separate-ctas="false" data-test-id="social-actions__comments" data-id="social-actions__comments" data-num-comments="1" data-singular="%numComments% Comment" data-plural="%numComments% Comments"> 1 Comment </div>  </div> </div>  </a> </li> <li> <a 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article-card-social-actions"> <div class="body-text text-color-text-low-emphasis base-main-card__metadata mb-0 babybear:mb-0 babybear:-mt-0.5"> <span class="body-text text-color-text-low-emphasis base-main-card__metadata-item babybear:text-xs">Oct 7, 2024</span>  </div> <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden babybear:text-sm"> Announcing Speakers & Coaches For 3-Day Cosell GTM Challenge </h3>  <p class="base-main-card__description body-text text-color-text -mt-0.5"> We are thrilled to announce an incredible lineup of expert speakers and coaches who will guide you through the 3-Day… </p>  <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs -mt-1"> <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" role="button" aria-label="9 Reactions" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="9" data-singular="%numReactions%" data-plural="%numReactions%" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9sun4diznbhgyelaeryxy75ur" height="16px" width="16px"> <img alt data-reaction-type="EMPATHY" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/37hg81qnm85dsy5mbqfifg9qs" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 9 </span> </div> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  </div> </div>  </a> </li> <li> <a href="https://www.linkedin.com/pulse/how-define-secure-alignment-your-colaunch-campaign-scorecard-meylah-b4nqc?trk=article-ssr-frontend-pulse" target="_self" data-tracking-control-name="article-ssr-frontend-pulse" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link babybear:py-1 main-article-card">  <div class="base-main-card__media relative w-[228px] block overflow-hidden flex-shrink-0 rounded-md h-[129px] babybear:w-[105px] babybear:h-[59px]"> <img class="h-full" data-delayed-url="https://media.licdn.com/dms/image/v2/D5612AQEWYIo6usACWg/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1728327223525?e=2147483647&v=beta&t=hWbLGja0Bc6voAfSmsGQZI5ELiSgvoE07rj5nkIqBJk" alt>  </div> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full article-card-social-actions"> <div class="body-text text-color-text-low-emphasis base-main-card__metadata mb-0 babybear:mb-0 babybear:-mt-0.5"> <span class="body-text text-color-text-low-emphasis base-main-card__metadata-item babybear:text-xs">Oct 7, 2024</span>  </div> <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden babybear:text-sm"> How to Define and Secure Alignment for Your Colaunch Campaign Scorecard </h3>  <p class="base-main-card__description body-text text-color-text -mt-0.5"> Effective colaunch campaigns require clear objectives, aligned goals, and measurable outcomes. 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So do colaunch campaigns. </p>  <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code>  </div>  </a> </li> <li> <a href="https://www.linkedin.com/pulse/colaunch-campaigns-simplified-fast-track-guide-tech-executives-ywouc?trk=article-ssr-frontend-pulse" target="_self" data-tracking-control-name="article-ssr-frontend-pulse" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link babybear:py-1 main-article-card">  <div class="base-main-card__media relative w-[228px] block overflow-hidden flex-shrink-0 rounded-md h-[129px] babybear:w-[105px] babybear:h-[59px]"> <img class="h-full" 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the power of co-launches with… </p>  <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs -mt-1"> <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" role="button" aria-label="14 Reactions" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="14" data-singular="%numReactions%" data-plural="%numReactions%" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9sun4diznbhgyelaeryxy75ur" height="16px" width="16px"> <img alt data-reaction-type="EMPATHY" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/37hg81qnm85dsy5mbqfifg9qs" height="16px" width="16px"> <img alt data-reaction-type="PRAISE" 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text-color-text-low-emphasis base-main-card__metadata-item babybear:text-xs">Sep 16, 2024</span>  </div> <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden babybear:text-sm"> How to Setup Your Colaunch Marketing System: A Comprehensive Guide </h3>  <p class="base-main-card__description body-text text-color-text -mt-0.5"> In today’s competitive landscape, partnering with hyperscalers like Microsoft can significantly accelerate your… </p>  <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs -mt-1"> <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" role="button" aria-label="7 Reactions" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="7" data-singular="%numReactions%" data-plural="%numReactions%" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9sun4diznbhgyelaeryxy75ur" height="16px" width="16px"> <img alt data-reaction-type="PRAISE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cjrxeu0ese8oxe32kiom8kzoh" height="16px" width="16px"> <img alt data-reaction-type="EMPATHY" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/37hg81qnm85dsy5mbqfifg9qs" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 7 </span> </div> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code 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How to Formulate Your Colaunch Marketing Strategy Brief: A Guide for Industry Leaders </h3>  <p class="base-main-card__description body-text text-color-text -mt-0.5"> In today’s competitive landscape, crafting an effective colaunch marketing strategy with Microsoft can be a… </p>  <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs -mt-1"> <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" role="button" aria-label="7 Reactions" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="7" data-singular="%numReactions%" data-plural="%numReactions%" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9sun4diznbhgyelaeryxy75ur" height="16px" width="16px"> <img 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data-test-id="social-actions__comments" data-id="social-actions__comments" data-num-comments="2" data-singular="%numComments% Comment" data-plural="%numComments% Comments"> 2 Comments </div>  </div> </div>  </a> </li> <li> <a href="https://www.linkedin.com/pulse/introducing-3-day-cosell-gtm-challenge-supercharge-colaunch-marketing-tc03c?trk=article-ssr-frontend-pulse" target="_self" data-tracking-control-name="article-ssr-frontend-pulse" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link babybear:py-1 main-article-card">  <div class="base-main-card__media relative w-[228px] block overflow-hidden flex-shrink-0 rounded-md h-[129px] babybear:w-[105px] babybear:h-[59px]"> <img class="h-full" data-delayed-url="https://media.licdn.com/dms/image/v2/D5612AQHqqMr1L6eblg/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1724700125827?e=2147483647&v=beta&t=X4EAedxMOHNxA0JsDDaFuX7owWMCqMSm5q-L5ohbO9k" alt>  </div> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full article-card-social-actions"> <div class="body-text text-color-text-low-emphasis base-main-card__metadata mb-0 babybear:mb-0 babybear:-mt-0.5"> <span class="body-text text-color-text-low-emphasis base-main-card__metadata-item babybear:text-xs">Aug 27, 2024</span>  </div> <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden babybear:text-sm"> Introducing 3-Day Cosell GTM Challenge to Supercharge Colaunch Marketing for Microsoft Partners </h3>  <p class="base-main-card__description body-text text-color-text -mt-0.5"> Meylah is excited to announce the launch of its 3-Day Cosell GTM Challenge, designed specifically for Microsoft… </p>  <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs -mt-1"> <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" role="button" aria-label="22 Reactions" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="22" data-singular="%numReactions%" data-plural="%numReactions%" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9sun4diznbhgyelaeryxy75ur" height="16px" width="16px"> <img alt data-reaction-type="PRAISE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cjrxeu0ese8oxe32kiom8kzoh" height="16px" width="16px"> <img alt data-reaction-type="EMPATHY" 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data-test-id="social-actions__comments" data-id="social-actions__comments" data-num-comments="1" data-singular="%numComments% Comment" data-plural="%numComments% Comments"> 1 Comment </div>  </div> </div>  </a> </li> <li> <a href="https://www.linkedin.com/pulse/how-audit-your-colaunch-campaign-marketing-system-microsoft-partnership-ithfc?trk=article-ssr-frontend-pulse" target="_self" data-tracking-control-name="article-ssr-frontend-pulse" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link babybear:py-1 main-article-card">  <div class="base-main-card__media relative w-[228px] block overflow-hidden flex-shrink-0 rounded-md h-[129px] babybear:w-[105px] babybear:h-[59px]"> <img class="h-full" data-delayed-url="https://media.licdn.com/dms/image/v2/D5612AQFOCCy38czF7g/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1723661740753?e=2147483647&v=beta&t=q8OJTWwrIbN646gMo6bzxpo1NkGYJUaMxuPDNY0RYX8" alt>  </div> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full article-card-social-actions"> <div class="body-text text-color-text-low-emphasis base-main-card__metadata mb-0 babybear:mb-0 babybear:-mt-0.5"> <span class="body-text text-color-text-low-emphasis base-main-card__metadata-item babybear:text-xs">Aug 19, 2024</span>  </div> <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden babybear:text-sm"> How to Audit Your Colaunch Campaign Marketing System for Microsoft Partnership </h3>  <p class="base-main-card__description body-text text-color-text -mt-0.5"> Summer is already coming to end. And Microsoft has updated their campaigns. </p>  <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs -mt-1"> <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" role="button" aria-label="8 Reactions" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="8" data-singular="%numReactions%" data-plural="%numReactions%" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9sun4diznbhgyelaeryxy75ur" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 8 </span> </div> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis before:middot my-1" data-separate-ctas="false" data-test-id="social-actions__comments" data-id="social-actions__comments" data-num-comments="1" data-singular="%numComments% Comment" data-plural="%numComments% Comments"> 1 Comment </div>  </div> </div>  </a> </li> <li> <a href="https://www.linkedin.com/pulse/now-available-ultimate-cosell-go-to-market-microsoft-partnership-btpse?trk=article-ssr-frontend-pulse" target="_self" data-tracking-control-name="article-ssr-frontend-pulse" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link babybear:py-1 main-article-card">  <div class="base-main-card__media relative w-[228px] block overflow-hidden flex-shrink-0 rounded-md h-[129px] babybear:w-[105px] babybear:h-[59px]"> <img class="h-full" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E12AQEQvQ8VDLBL3g/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1715754116363?e=2147483647&v=beta&t=NYI7Foj1FAnywlfHZOMlk3ZA-3KKW9zfC8XB4QOQ8_E" alt>  </div> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full article-card-social-actions"> <div class="body-text text-color-text-low-emphasis base-main-card__metadata mb-0 babybear:mb-0 babybear:-mt-0.5"> <span class="body-text text-color-text-low-emphasis base-main-card__metadata-item babybear:text-xs">May 15, 2024</span>  </div> <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden babybear:text-sm"> Now Available! 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