How to Architect Your Colaunch Campaign Activity Calendar

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right-0 bottom-0 left-0 "> <img class="cover-img__image relative w-full h-full object-cover" src="https://media.licdn.com/dms/image/v2/D5612AQHu3Udv_4xshw/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1727988417460?e=2147483647&v=beta&t=BBD8Cd5m7yqgmhojszQLXR8RpNCOqLgghawjzE4badc" fetchpriority="high" data-embed-id="cover-image" alt="How to Architect Your Colaunch Campaign Activity Calendar"> </div> </div>  </figure> <header> <section class="core-section-container relative my-3"> <h1 class="pulse-title text-display-md text-color-text lg:text-display-lg font-bold w-11/12">How to Architect Your Colaunch Campaign Activity Calendar</h1> <div class="ellipsis-menu absolute right-0 top-0"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] " aria-expanded="false" aria-label="Open menu" 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base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link publisher-author-card"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/company/meylah" data-tracking-control-name="article-ssr-frontend-pulse_publisher-author-card" data-tracking-will-navigate> <span class="sr-only"> Meylah </span> </a> <img class="inline-block relative w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/C4E0BAQEGR_c4G65kQw/company-logo_100_100/company-logo_100_100/0/1634221175454/meylah_logo?e=2147483647&v=beta&t=ZwZV0QaQQlzLBXw48ElBBD_JXokMM9JRTnuQrhDaoHU" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt="Meylah"> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full ">  <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> Meylah </h3> <h4 class="base-main-card__subtitle body-text text-color-text overflow-hidden "> Marketing Automation & Transformation | Cosell Marketing | Event Marketing | Main Street Digital Marketing </h4>  <div class="body-text text-color-text-low-emphasis base-main-card__metadata"> Published Oct 3, 2024 </div>  </div> <div class="base-main-card__ctas z-[3] self-center ml-3 babybear:ml-1 babybear:self-start"> <a class="base-main-card__cta btn-sm btn-secondary" href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fpulse%2Fhow-architect-your-colaunch-campaign-activity-calendar-meylah-svxsc%3Ftrk%3Darticle-ssr-frontend-pulse&trk=article-ssr-frontend-pulse_publisher-author-card" data-tracking-control-name="article-ssr-frontend-pulse_publisher-author-card" data-tracking-will-navigate> + Follow </a> </div> </div> </div> </section> </header> <div data-test-id="article-content-blocks">  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Every successful campaign has a calendar of activities. So do colaunch campaigns.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Creating a colaunch activity calendar is an essential deliverable for ensuring a synchronized and impactful market entry. </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>This calendar serves as your execution roadmap, detailing every step you need to take to successfully launch your product or service in partnership with Microsoft.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <br> </p> </div>  <a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fmeylah%2Ecom%2F3daychallenge%2F&urlhash=mvOE&trk=article-ssr-frontend-pulse_publishing-image-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_publishing-image-block" data-tracking-will-navigate class="flex flex-col mt-2" data-test-id="publishing-image-block" rel="ugc"> <figure> <img class="lazy-load block w-full" data-delayed-url="https://media.licdn.com/dms/image/v2/D5612AQEFLbfv2WOeZg/article-inline_image-shrink_400_744/article-inline_image-shrink_400_744/0/1727988403032?e=2147483647&v=beta&t=A1h54DfeQ1jex5QOH9b3mGVfXzsd0rxbZIwseUC-9rQ">  </figure> </a>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class> Here’s a step-by-step guide to help you architect a comprehensive colaunch activity calendar.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]"> Step 1: Define Your Key Objectives & Goals</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Start by defining the key objectives you want to achieve with your colaunch. This sets the direction for your activities and ensures alignment with your overall business goals.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class> <ul> <li><span class="font-[700]">Market Entry:</span><span class> Accelerate your entry into new markets.</span></li> <li><span class="font-[700]">Lead Generation:</span><span class> Drive high-quality leads through targeted activities.</span></li> <li><span class="font-[700]">Brand Awareness:</span><span class> Increase visibility and brand recognition within your industry.</span></li> </ul> </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]">Step 2: Identify Key Colaunch Activities From Both The Sides That Matter</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Break down your colaunch into specific, manageable activities. These activities should be strategically planned to maximize impact and efficiency.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class> <ul> <li><span class="font-[700]">Webinars and Events:</span><span class> Plan and execute webinars to educate and engage your audience.</span></li> <li><span class="font-[700]">Content Creation:</span><span class> Develop compelling content, such as blog posts, whitepapers, and case studies, to support your colaunch.</span></li> <li><span class="font-[700]">Social Media Campaigns:</span><span class> Utilize social media platforms to promote your colaunch and engage with your audience.</span></li> <li><span class="font-[700]">Email Marketing: </span><span class>Craft targeted email campaigns to nurture leads and keep your audience informed.</span></li> <li><span class="font-[700]">Community Engagement:</span><span class> Build and nurture communities around your product or service.</span></li> </ul> </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]"> Step 3: Align with Microsoft Campaigns</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Ensure your colaunch activities are aligned with Microsoft’s campaigns. This alignment can significantly enhance the reach and effectiveness of your marketing efforts.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class> <ul> <li><span class="font-[700]">Microsoft Assets:</span><span class> Leverage Microsoft’s marketing assets and resources.</span></li> <li><span class="font-[700]">Joint Messaging:</span><span class> Develop joint messaging that highlights the benefits of your colaunch with Microsoft.</span></li> </ul> </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]"> Step 4: Develop a Detailed Timeline</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Create a detailed timeline that outlines when each activity will take place. This timeline should include key milestones and deadlines to keep your colaunch on track.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class> <ul> <li><span class="font-[700]">Pre-Launch Activities: </span><span class>Plan activities leading up to the launch, such as teaser campaigns and pre-launch webinars.</span></li> <li><span class="font-[700]">Launch Day: </span><span class>Outline the activities that will take place on the launch day to maximize impact.</span></li> <li><span class="font-[700]">Post-Launch Activities:</span><span class> Plan follow-up activities to maintain momentum and continue driving engagement.</span></li> </ul> </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]"> Step 5: Assign Roles and Responsibilities</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Clearly define who is responsible for each activity. Assigning roles and responsibilities ensures accountability and helps keep your team organized.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class> <ul> <li><span class="font-[700]">Overall campaign manager:</span><span class> quarterbacking all the activities, issues, and schedules</span></li> <li><span class="font-[700]">Marketing Team: </span><span class>Responsible for creating and distributing content.</span></li> <li><span class="font-[700]">Sales Team: </span><span class>Focus on lead generation and follow-up.</span></li> <li><span class="font-[700]">Partner Team: </span><span class>Coordinate with Microsoft and manage joint activities.</span></li> </ul> </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]"> Step 6: Monitor and Adjust</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Regularly monitor the progress of your colaunch activities and make adjustments as needed. This helps you stay agile and respond to any challenges that arise.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class> <ul> <li><span class="font-[700]">KPIs:</span><span class> Track key performance indicators to measure the success of your activities.</span></li> <li><span class="font-[700]">Feedback:</span><span class> Gather feedback from your team and audience to make improvements.</span></li> </ul> </span> </p> </div>  <hr data-test-id="publishing-divider-block" class="my-[3.2rem] mx-auto h-[1px] border-0 bg-black-a16">  <div class="inline-articles bg-color-surface-new border-hidden rounded-sm p-1 mx-auto my-1.5 mamabear:w-2/3 inline-articles__before"> <h2 class="text-xl font-medium ml-1.5 my-1 text-color-text mamabear:text-center">Recommended by LinkedIn</h2> <div class="flex flex-wrap mx-0.5 babybear:mx-1.5"> <div class="content-author-card flex flex-col max-w-[270px] h-auto rounded-md border-1 border-system-gray-30 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data-delayed-url="https://media.licdn.com/dms/image/v2/D5612AQErUngyaWY_mg/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1721919780444?e=2147483647&v=beta&t=zXfRpqHqxCa2U0Pyrd8JGfRer9Y5_e3fu_KpBeGlHaw"> <div class="inline-article-title text-md text-color-text font-bold pl-2 pt-1 pr-1.5">Journey Through LeadsCon 2024: Insights, Innovations…</div> <div class="inline-article-meta px-2 mt-1 font-sans text-xs font-normal text-color-text-low-emphasis h-full"> <span class="inline-article-author pt-0.5"> Ripon Kumar </span> <span class="before:middot pt-0.5 inline-article-published-date"> 4 months ago </span> </div> </a>  </div> </div> </div> <a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fmeylah%2Ecom%2F3daychallenge%2F&urlhash=mvOE&trk=article-ssr-frontend-pulse_publishing-image-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_publishing-image-block" data-tracking-will-navigate class="flex flex-col mt-2" data-test-id="publishing-image-block" rel="ugc"> <figure> <img class="lazy-load block w-full" data-delayed-url="https://media.licdn.com/dms/image/v2/D5612AQFdAKypSs_DBQ/article-inline_image-shrink_1000_1488/article-inline_image-shrink_1000_1488/0/1727988308800?e=2147483647&v=beta&t=jXbXneO_FQ5JDLQXvmWyMVSdRa2BbLtiW49W2Mam1uE">  </figure> </a>  <div class="article-main__content" data-test-id="publishing-text-block"> <h3><span class>Why Join the 3-Day Cosell GTM Challenge?</span></h3> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>We heard from our partners that we need to see it to believe it. That is why we created our 3-Day Cosell GTM Challenge for Microsoft Partners that is designed to help you accelerate your cosell efforts and successfully launch with Microsoft. Here’s what you’ll gain:</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class> <ul> <li><span class="font-[700]">Expert Guidance:</span><span class> Gain insights and direct feedback from industry leaders experienced in GTM and cosell strategies.</span></li> <li><span class="font-[700]">Collaborative Environment: </span><span class>Engage with other businesses to share challenges and strategies, fostering a community of collaboration.</span></li> <li><span class="font-[700]">Immediate Results:</span><span class> Walk away with a detailed colaunch activity calendar that outlines all necessary steps for a synchronized market entry.</span></li> </ul> </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <br> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <h3><span class>Challenge Agenda:</span></h3> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]">Day 1: Strategize Your Game Plan </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class> ⟢ Identify Microsoft campaigns and assets to craft your colaunch messaging and activities.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class> ⟢ Develop a robust strategy that sets the foundation for your joint market entry leveraging your marketplace offer.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]">Day 2: Create Colaunch GTM Play </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class> ⟢ Identify and craft a detailed colaunch webinar plan outlining the key steps to market entry.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class> ⟢ Define roles, channels, and messaging that align with your strategic goals.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]">Day 3: Design Colaunch Activity Calendar</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class> ⟢ Finalize a comprehensive calendar of colaunch activities.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class> ⟢ Plan your market approach with synchronized, impactful activities designed to generate leads and drive growth.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <br> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <h3><span class>Why Participate?</span></h3> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]">⟢ Expert-Led Workshops: </span><span class>Learn from industry leaders with years of experience in building successful market strategies.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]">⟢ Interactive Sessions: </span><span class>Engage in real-time problem-solving and strategy-building with peers and experts.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]">⟢ Actionable Outcomes in Days:</span><span class> Leave with a clear, actionable playbook and a detailed colaunch activity calendar.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]">⟢Save time and money:</span><span class> You will save $10K to $50K in time and effort based on the size of your company by knowing the colaunch system and steps you need to have in place.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <br> </p> </div>  <a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fmeylah%2Ecom%2F3daychallenge%2F&urlhash=mvOE&trk=article-ssr-frontend-pulse_publishing-image-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_publishing-image-block" data-tracking-will-navigate class="flex flex-col mt-2" data-test-id="publishing-image-block" rel="ugc"> <figure> <img class="lazy-load block w-full" data-delayed-url="https://media.licdn.com/dms/image/v2/D5612AQEfiAffmaLPjQ/article-inline_image-shrink_1000_1488/article-inline_image-shrink_1000_1488/0/1727988209700?e=2147483647&v=beta&t=nej0wOlESvVFFgyLUpaB4rIhnqD53O-ebdAfz_Ng9h4">  </figure> </a>  <div class="article-main__content" data-test-id="publishing-text-block"> <h3><span class>Sign Up Today!</span></h3> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Don’t miss this opportunity to generate real revenue in the cloud marketplace. Join our </span><span class="font-[700]">FREE</span><span class>, </span><span class="font-[700]"><a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fmeylah%2Ecom%2F3daychallenge%2F&urlhash=mvOE&trk=article-ssr-frontend-pulse_little-text-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link>intensive 3-day challenge </a></span><span class> to accelerate your cosell efforts and successfully colaunch with Microsoft.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>By participating in this challenge, you'll be well-equipped to create a comprehensive and effective colaunch activity calendar, setting your business up for success with Microsoft.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]">Register now</span><span class> – </span><span class><a 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id="social-actions__reaction-image-PRAISE" style="display: none"></code>  <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis before:middot my-1" data-separate-ctas="false" data-test-id="social-actions__comments" data-id="social-actions__comments" data-num-comments="2" data-singular="%numComments% Comment" data-plural="%numComments% Comments"> 2 Comments </div>  </div> </div>  </a> </li> <li> <a href="https://www.linkedin.com/pulse/introducing-3-day-cosell-gtm-challenge-supercharge-colaunch-marketing-tc03c?trk=article-ssr-frontend-pulse" target="_self" data-tracking-control-name="article-ssr-frontend-pulse" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link babybear:py-1 main-article-card">  <div class="base-main-card__media relative w-[228px] block overflow-hidden flex-shrink-0 rounded-md h-[129px] babybear:w-[105px] babybear:h-[59px]"> <img class="h-full" data-delayed-url="https://media.licdn.com/dms/image/v2/D5612AQHqqMr1L6eblg/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1724700125827?e=2147483647&v=beta&t=X4EAedxMOHNxA0JsDDaFuX7owWMCqMSm5q-L5ohbO9k" alt>  </div> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full article-card-social-actions"> <div class="body-text text-color-text-low-emphasis base-main-card__metadata mb-0 babybear:mb-0 babybear:-mt-0.5"> <span class="body-text text-color-text-low-emphasis base-main-card__metadata-item babybear:text-xs">Aug 27, 2024</span>  </div> <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden babybear:text-sm"> Introducing 3-Day Cosell GTM Challenge to Supercharge Colaunch Marketing for Microsoft Partners </h3>  <p class="base-main-card__description body-text text-color-text -mt-0.5"> Meylah is excited to announce the launch of its 3-Day Cosell GTM Challenge, designed specifically for Microsoft… </p>  <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs -mt-1"> <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" role="button" aria-label="22 Reactions" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="22" data-singular="%numReactions%" data-plural="%numReactions%" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9sun4diznbhgyelaeryxy75ur" height="16px" width="16px"> <img alt data-reaction-type="PRAISE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cjrxeu0ese8oxe32kiom8kzoh" height="16px" 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data-separate-ctas="false" data-test-id="social-actions__comments" data-id="social-actions__comments" data-num-comments="1" data-singular="%numComments% Comment" data-plural="%numComments% Comments"> 1 Comment </div>  </div> </div>  </a> </li> <li> <a href="https://www.linkedin.com/pulse/how-audit-your-colaunch-campaign-marketing-system-microsoft-partnership-ithfc?trk=article-ssr-frontend-pulse" target="_self" data-tracking-control-name="article-ssr-frontend-pulse" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link babybear:py-1 main-article-card">  <div class="base-main-card__media relative w-[228px] block overflow-hidden flex-shrink-0 rounded-md h-[129px] babybear:w-[105px] babybear:h-[59px]"> <img class="h-full" data-delayed-url="https://media.licdn.com/dms/image/v2/D5612AQFOCCy38czF7g/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1723661740753?e=2147483647&v=beta&t=q8OJTWwrIbN646gMo6bzxpo1NkGYJUaMxuPDNY0RYX8" alt>  </div> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full article-card-social-actions"> <div class="body-text text-color-text-low-emphasis base-main-card__metadata mb-0 babybear:mb-0 babybear:-mt-0.5"> <span class="body-text text-color-text-low-emphasis base-main-card__metadata-item babybear:text-xs">Aug 19, 2024</span>  </div> <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden babybear:text-sm"> How to Audit Your Colaunch Campaign Marketing System for Microsoft Partnership </h3>  <p class="base-main-card__description body-text text-color-text -mt-0.5"> Summer is already coming to end. And Microsoft has updated their campaigns. </p>  <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs -mt-1"> <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" role="button" aria-label="8 Reactions" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="8" data-singular="%numReactions%" data-plural="%numReactions%" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9sun4diznbhgyelaeryxy75ur" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 8 </span> </div> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis before:middot my-1" data-separate-ctas="false" data-test-id="social-actions__comments" data-id="social-actions__comments" data-num-comments="1" data-singular="%numComments% Comment" data-plural="%numComments% Comments"> 1 Comment </div>  </div> </div>  </a> </li> <li> <a href="https://www.linkedin.com/pulse/now-available-ultimate-cosell-go-to-market-microsoft-partnership-btpse?trk=article-ssr-frontend-pulse" target="_self" data-tracking-control-name="article-ssr-frontend-pulse" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link babybear:py-1 main-article-card">  <div class="base-main-card__media relative w-[228px] block overflow-hidden flex-shrink-0 rounded-md h-[129px] babybear:w-[105px] babybear:h-[59px]"> <img class="h-full" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E12AQEQvQ8VDLBL3g/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1715754116363?e=2147483647&v=beta&t=NYI7Foj1FAnywlfHZOMlk3ZA-3KKW9zfC8XB4QOQ8_E" alt>  </div> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full article-card-social-actions"> <div class="body-text text-color-text-low-emphasis base-main-card__metadata mb-0 babybear:mb-0 babybear:-mt-0.5"> <span class="body-text text-color-text-low-emphasis base-main-card__metadata-item babybear:text-xs">May 15, 2024</span>  </div> <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden babybear:text-sm"> Now Available! 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aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 6 </span> </div> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis before:middot my-1" data-separate-ctas="false" data-test-id="social-actions__comments" data-id="social-actions__comments" data-num-comments="1" data-singular="%numComments% Comment" data-plural="%numComments% Comments"> 1 Comment </div>  </div> </div>  </a> </li> <li> <a href="https://www.linkedin.com/pulse/unveiling-secret-success-ultimate-guide-validating-your-cosell-lqbmc?trk=article-ssr-frontend-pulse" target="_self" data-tracking-control-name="article-ssr-frontend-pulse" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link babybear:py-1 main-article-card">  <div class="base-main-card__media relative w-[228px] block overflow-hidden flex-shrink-0 rounded-md h-[129px] babybear:w-[105px] babybear:h-[59px]"> <img class="h-full" data-delayed-url="https://media.licdn.com/dms/image/v2/D5612AQF5Bu3Bb4GEdw/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1710185488519?e=2147483647&v=beta&t=PhPSDBdlnSjno_xHlcmbsDoMqucVnxsd8IvTN84izRo" alt>  </div> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full article-card-social-actions"> <div class="body-text text-color-text-low-emphasis base-main-card__metadata mb-0 babybear:mb-0 babybear:-mt-0.5"> <span class="body-text text-color-text-low-emphasis base-main-card__metadata-item babybear:text-xs">Mar 11, 2024</span>  </div> <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden babybear:text-sm"> Unveiling the Secret to Success: The Ultimate Guide to Validating Your Cosell GTM Plays </h3>  <p class="base-main-card__description body-text text-color-text -mt-0.5"> The story of successful go-to-market (GTM) strategies often begins with a powerful partnership, reminiscent of… </p>  <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs -mt-1"> <div class="flex items-center font-normal 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hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-pt_BR" data-locale="pt_BR" role="menuitem" lang="pt_BR"> Português (Portuguese) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Română (Romanian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ro_RO" data-locale="ro_RO" role="menuitem" lang="ro_RO"> Română (Romanian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Русский (Russian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ru_RU" data-locale="ru_RU" role="menuitem" lang="ru_RU"> Русский (Russian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Svenska (Swedish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-sv_SE" data-locale="sv_SE" role="menuitem" lang="sv_SE"> Svenska (Swedish) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="తెలుగు (Telugu)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-te_IN" data-locale="te_IN" role="menuitem" lang="te_IN"> తెలుగు (Telugu) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="ภาษาไทย (Thai)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-th_TH" data-locale="th_TH" role="menuitem" lang="th_TH"> ภาษาไทย (Thai) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Tagalog (Tagalog)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-tl_PH" data-locale="tl_PH" role="menuitem" lang="tl_PH"> Tagalog (Tagalog) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Türkçe (Turkish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-tr_TR" data-locale="tr_TR" role="menuitem" lang="tr_TR"> Türkçe (Turkish) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Українська (Ukrainian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-uk_UA" data-locale="uk_UA" role="menuitem" lang="uk_UA"> Українська (Ukrainian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Tiếng 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block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-zh_TW" data-locale="zh_TW" role="menuitem" lang="zh_TW"> 正體中文 (Chinese (Traditional)) </button> </li>  </ul> <button class="language-selector__button select-none relative pr-2 font-sans text-xs font-bold text-color-text-low-emphasis hover:text-color-link-hover hover:cursor-pointer focus:text-color-link-focus focus:outline-dotted focus:outline-1" aria-expanded="false" data-tracking-control-name="footer-lang-dropdown_trigger"> <span class="language-selector__label-text mr-0.5 break-words"> Language </span> <icon class="language-selector__label-chevron w-2 h-2 absolute top-0 right-0" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> </div> </li> </ul>  </footer> <div id="toasts" class="toasts fixed z-8 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