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class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">PPC | Paid Search in China</h2> </div> </div> <div class="elementor-element elementor-element-2d7bbf53 elementor-widget elementor-widget-text-editor" data-id="2d7bbf53" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>The leading digital marketing agency for global brands aiming to drive success through paid search and PPC campaigns in China and beyond</p> </div> </div> <div class="elementor-element elementor-element-784f6c34 elementor-align-center elementor-widget elementor-widget-button" data-id="784f6c34" data-element_type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a class="elementor-button elementor-button-link elementor-size-sm" href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjE0Mzg1IiwidG9nZ2xlIjpmYWxzZX0%3D"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-text">Get a Proposal</span> </span> </a> </div> </div> </div> </div> </div> <section class="elementor-section elementor-top-section elementor-element elementor-element-1ceed8d elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1ceed8d" data-element_type="section" data-settings="{"background_background":"classic","stretch_section":"section-stretched"}"> <div class="elementor-container elementor-column-gap-no"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-648daf4 invert" data-id="648daf4" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-ff47374 elementor-widget elementor-widget-heading" data-id="ff47374" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Optimise your campaign peformance in China</h2> </div> </div> <div class="elementor-element elementor-element-e45ac6b elementor-widget elementor-widget-text-editor" data-id="e45ac6b" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>We take a data-led yet user-centric approach to planning and optimizing your campaigns. Land the right message for the right audience, deliver cut-through, remove waste, and maximise sales! Kindred’s Chinese native team support to ensure strong cultural and language appropriateness, helping international brands to succeed in this highly unique market. Our team has extensive experience managing paid advertising within China’s Search, Social & E-Commerce platforms including Baidu, Sogou, WeChat, Weibo, Xianghongshu (Little Red Book), Douyin, Bilibilli<a class="waffle-rich-text-link" href="http://tmall.com/">, </a>Tmall.com, JD.com, Mafwengo, CTrip, Fliggy, Qunar and more. We’ll also ensure your brand achieves conversion not just clicks by optimizing your website & 3rd party platform UI/UX, ensuring that when visitors are interacting directly with your category or brand, they have a clear path to purchase.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-c32aab6 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="c32aab6" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-eff28fc" data-id="eff28fc" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-e825ad8 elementor-widget elementor-widget-heading" data-id="e825ad8" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h4 class="elementor-heading-title elementor-size-default">What is PPC or Performance Marketing?</h4> </div> </div> <div class="elementor-element elementor-element-524848a elementor-widget elementor-widget-text-editor" data-id="524848a" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Pay per click (PPC) advertising is a type of digital marketing activity. Advertisers pay a fee every time an ad is clicked. Unlike traditional offline advertising (TV, print, radio etc) you can see the direct result and performance of your advertising campaigns (eg. impressions, clicks, conversions, revenue). The benefits of PPC advertising is guaranteed visibility and only paying when a user clicks to view your content. Though whilst this brings certainty that your ad has been seen, it does not guarantee your target audience or even a quality audience has been brought to your site. Kindred’s experienced campaign managers will help you to define a high performing campaign strategy and optimize continually.</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-007dc77" data-id="007dc77" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-db56791 elementor-widget elementor-widget-image" data-id="db56791" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img fetchpriority="high" decoding="async" width="800" height="548" src="https://i0.wp.com/kindred-society.com/wp-content/uploads/2020/08/Digital-Strategy-Localisation.png?fit=800%2C548&ssl=1" class="attachment-large size-large wp-image-13536" alt="Digital Strategy Localisation Asia" srcset="https://i0.wp.com/kindred-society.com/wp-content/uploads/2020/08/Digital-Strategy-Localisation.png?w=3677&ssl=1 3677w, https://i0.wp.com/kindred-society.com/wp-content/uploads/2020/08/Digital-Strategy-Localisation.png?resize=300%2C206&ssl=1 300w, https://i0.wp.com/kindred-society.com/wp-content/uploads/2020/08/Digital-Strategy-Localisation.png?resize=1024%2C702&ssl=1 1024w, https://i0.wp.com/kindred-society.com/wp-content/uploads/2020/08/Digital-Strategy-Localisation.png?resize=768%2C527&ssl=1 768w, https://i0.wp.com/kindred-society.com/wp-content/uploads/2020/08/Digital-Strategy-Localisation.png?resize=1536%2C1054&ssl=1 1536w, https://i0.wp.com/kindred-society.com/wp-content/uploads/2020/08/Digital-Strategy-Localisation.png?resize=2048%2C1405&ssl=1 2048w, https://i0.wp.com/kindred-society.com/wp-content/uploads/2020/08/Digital-Strategy-Localisation.png?resize=600%2C412&ssl=1 600w, https://i0.wp.com/kindred-society.com/wp-content/uploads/2020/08/Digital-Strategy-Localisation.png?w=1600 1600w, https://i0.wp.com/kindred-society.com/wp-content/uploads/2020/08/Digital-Strategy-Localisation.png?w=2400 2400w" sizes="(max-width: 800px) 100vw, 800px" /> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-4252cd3 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="4252cd3" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f6a392d" data-id="f6a392d" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-ab00b4b invert elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="ab00b4b" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-78a2905" data-id="78a2905" data-element_type="column" data-settings="{"background_background":"classic"}"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-background-overlay"></div> <div class="elementor-element elementor-element-0026082 elementor-widget elementor-widget-image" data-id="0026082" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img data-recalc-dims="1" decoding="async" src="https://i0.wp.com/kindred-society.com/wp-content/uploads/2020/07/baidu-logo-black-transparent-1.png?w=800&ssl=1" title="" alt="" loading="lazy" /> </div> </div> <div class="elementor-element elementor-element-5124ac3 elementor-widget elementor-widget-heading" data-id="5124ac3" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Baidu SEM / Paid Search</h2> </div> </div> <div class="elementor-element elementor-element-a563578 elementor-widget elementor-widget-spacer" data-id="a563578" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> <div class="elementor-element elementor-element-f796d40 elementor-widget elementor-widget-heading" data-id="f796d40" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Kindred can provide in-depth keywords research, professional ad copywriting, campaign setup, and on-going optimization for stronger results on China's largest search engines Baidu & Sogou. We'll make sure your ad appears for searches most relevant to your product or service, and maximise conversions not just clicks! </p> </div> </div> <div class="elementor-element elementor-element-d300890 elementor-widget elementor-widget-spacer" data-id="d300890" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-4421b6c" data-id="4421b6c" data-element_type="column" data-settings="{"background_background":"classic"}"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-background-overlay"></div> <div class="elementor-element elementor-element-82df082 elementor-widget elementor-widget-spacer" data-id="82df082" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> <div class="elementor-element elementor-element-dea3943 elementor-view-default elementor-widget elementor-widget-icon" data-id="dea3943" data-element_type="widget" data-widget_type="icon.default"> <div class="elementor-widget-container"> <div class="elementor-icon-wrapper"> <div class="elementor-icon"> <i aria-hidden="true" class="fas fa-chart-area"></i> </div> </div> </div> </div> <div class="elementor-element elementor-element-b641f1d elementor-widget elementor-widget-heading" data-id="b641f1d" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Programmatic Advertising</h2> </div> </div> <div class="elementor-element elementor-element-8711cbd elementor-widget elementor-widget-heading" data-id="8711cbd" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">We work with marketplace leaders Baidu, Alibaba and Tencent (known collectively as BAT) to access the likes of Baidu’s Exchange Services, Taobao’s TANX and Tencent’s Tango. Sophisticated targeting supports advertising to your brand's unique audience through the purchase funnel.</p> </div> </div> <div class="elementor-element elementor-element-543362c elementor-widget elementor-widget-spacer" data-id="543362c" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-890452b" data-id="890452b" data-element_type="column" data-settings="{"background_background":"classic"}"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-background-overlay"></div> <div class="elementor-element elementor-element-4fbc372 elementor-widget elementor-widget-spacer" data-id="4fbc372" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> <div class="elementor-element elementor-element-eef98c5 elementor-view-default elementor-widget elementor-widget-icon" data-id="eef98c5" data-element_type="widget" data-widget_type="icon.default"> <div class="elementor-widget-container"> <div class="elementor-icon-wrapper"> <div class="elementor-icon"> <i aria-hidden="true" class="far fa-lightbulb"></i> </div> </div> </div> </div> <div class="elementor-element elementor-element-086324f elementor-widget elementor-widget-heading" data-id="086324f" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">3rd Party E-Comm Advertising</h2> </div> </div> <div class="elementor-element elementor-element-846f9b1 elementor-widget elementor-widget-heading" data-id="846f9b1" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">We'll optimise content and leverage promotional tactics to improve your brand's visibility on leading E-Commerce retailers T-Mall.com, JD.com, and re specialists in Online Travel Agents CTrip, Qunar and Fliggy . We'll help your brand cut-through in China's crowded marketplaces!</p> </div> </div> <div class="elementor-element elementor-element-bf7bce6 elementor-widget elementor-widget-spacer" data-id="bf7bce6" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-inner-section elementor-element elementor-element-069d1b0 invert elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="069d1b0" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-82871ff" data-id="82871ff" data-element_type="column" data-settings="{"background_background":"classic"}"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-background-overlay"></div> <div class="elementor-element elementor-element-fb8358f elementor-view-default elementor-widget elementor-widget-icon" data-id="fb8358f" data-element_type="widget" data-widget_type="icon.default"> <div class="elementor-widget-container"> <div class="elementor-icon-wrapper"> <div class="elementor-icon"> <i aria-hidden="true" class="fab fa-weixin"></i> </div> </div> </div> </div> <div class="elementor-element elementor-element-13ab5ed elementor-widget elementor-widget-heading" data-id="13ab5ed" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">WeChat + Weibo + Tik Tok</h2> </div> </div> <div class="elementor-element elementor-element-ee276c0 elementor-widget elementor-widget-spacer" data-id="ee276c0" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> <div class="elementor-element elementor-element-1bee53c elementor-widget elementor-widget-heading" data-id="1bee53c" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Whether your goal is awareness, engagement or conversion on China's mega social platforms, we craft leading campaign and content strategies that accelerate results. Leverage KOL, Live-Streaming, Mini Apps & E-Commerce capabilities to drive your brand's performance.</p> </div> </div> <div class="elementor-element elementor-element-e761462 elementor-widget elementor-widget-spacer" data-id="e761462" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-ddeeba4" data-id="ddeeba4" data-element_type="column" data-settings="{"background_background":"classic"}"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-background-overlay"></div> <div class="elementor-element elementor-element-9f4b214 elementor-view-default elementor-widget elementor-widget-icon" data-id="9f4b214" data-element_type="widget" data-widget_type="icon.default"> <div class="elementor-widget-container"> <div class="elementor-icon-wrapper"> <div class="elementor-icon"> <i aria-hidden="true" class="fab fa-weibo"></i> </div> </div> </div> </div> <div class="elementor-element elementor-element-2450d0c elementor-widget elementor-widget-heading" data-id="2450d0c" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Social Media Advertising</h2> </div> </div> <div class="elementor-element elementor-element-94269c5 elementor-widget elementor-widget-heading" data-id="94269c5" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">We will amplify your presence on China's social scene through paid advertising, including media events, affiliate partnerships, and KOL engagement. We'll develop an integrated, omnichannel campaign which supports your brand strategy. </p> </div> </div> <div class="elementor-element elementor-element-f788be8 elementor-widget elementor-widget-spacer" data-id="f788be8" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-542dd06" data-id="542dd06" data-element_type="column" data-settings="{"background_background":"classic"}"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-background-overlay"></div> <div class="elementor-element elementor-element-702665a elementor-view-default elementor-widget elementor-widget-icon" data-id="702665a" data-element_type="widget" data-widget_type="icon.default"> <div class="elementor-widget-container"> <div class="elementor-icon-wrapper"> <div class="elementor-icon"> <i aria-hidden="true" class="fab fa-tencent-weibo"></i> </div> </div> </div> </div> <div class="elementor-element elementor-element-47ffc6c elementor-widget elementor-widget-heading" data-id="47ffc6c" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Website Conversion</h2> </div> </div> <div class="elementor-element elementor-element-67d55ca elementor-widget elementor-widget-heading" data-id="67d55ca" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Increase your leads, bookings or sales through relevant landing pages for your Chinese audience segments. 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