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data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-afdac50 elementor-widget elementor-widget-spacer" data-id="afdac50" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> <section class="elementor-section elementor-inner-section elementor-element elementor-element-ec4eb0b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="ec4eb0b" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d08a146" data-id="d08a146" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-eec3543 elementor-widget elementor-widget-image" data-id="eec3543" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="300" height="157" src="https://i0.wp.com/kindred-society.com/wp-content/uploads/2024/09/IHG_One_Rewards_Logo.png?fit=300%2C157&ssl=1" class="attachment-medium size-medium wp-image-23121" alt="" srcset="https://i0.wp.com/kindred-society.com/wp-content/uploads/2024/09/IHG_One_Rewards_Logo.png?w=2700&ssl=1 2700w, https://i0.wp.com/kindred-society.com/wp-content/uploads/2024/09/IHG_One_Rewards_Logo.png?resize=300%2C157&ssl=1 300w, https://i0.wp.com/kindred-society.com/wp-content/uploads/2024/09/IHG_One_Rewards_Logo.png?resize=1024%2C536&ssl=1 1024w, https://i0.wp.com/kindred-society.com/wp-content/uploads/2024/09/IHG_One_Rewards_Logo.png?resize=768%2C402&ssl=1 768w, https://i0.wp.com/kindred-society.com/wp-content/uploads/2024/09/IHG_One_Rewards_Logo.png?resize=1536%2C804&ssl=1 1536w, https://i0.wp.com/kindred-society.com/wp-content/uploads/2024/09/IHG_One_Rewards_Logo.png?resize=2048%2C1073&ssl=1 2048w, https://i0.wp.com/kindred-society.com/wp-content/uploads/2024/09/IHG_One_Rewards_Logo.png?resize=600%2C314&ssl=1 600w, https://i0.wp.com/kindred-society.com/wp-content/uploads/2024/09/IHG_One_Rewards_Logo.png?w=1600 1600w, https://i0.wp.com/kindred-society.com/wp-content/uploads/2024/09/IHG_One_Rewards_Logo.png?w=2400 2400w" sizes="(max-width: 300px) 100vw, 300px" /> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a018a8f" data-id="a018a8f" data-element_type="column"> <div class="elementor-widget-wrap"> </div> </div> </div> </section> <section class="elementor-section elementor-inner-section elementor-element elementor-element-933ce93 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="933ce93" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-f5ab561" data-id="f5ab561" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-543ae4d elementor-widget elementor-widget-heading" data-id="543ae4d" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Background</h2> </div> </div> </div> </div> </div> </section> <div class="elementor-element elementor-element-491696a elementor-widget elementor-widget-text-editor" data-id="491696a" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>IHG, a global leader in hospitality, sought to elevate the user experience for non-English speaking markets across the Middle East and Asia Pacific. Recognising the need to cater to diverse cultural expectations, they embarked on a project to localise both their website and mobile loyalty app. The initiative had two key objectives: first, to ensure precise translation and cultural adaptation of content, capturing the unique language nuances of each market; second, to optimize the user experience by refining the design, layout, and interaction flows to align with regional preferences, all while maintaining IHG’s global brand identity and tone of voice. This approach was designed to deliver a seamless, intuitive experience that connected with users on a local level without compromising the integrity of IHG’s renowned brand.</p> </div> </div> <section class="elementor-section elementor-inner-section elementor-element elementor-element-5228ed4 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="5228ed4" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-47914ca" data-id="47914ca" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-49bcfc8 elementor-widget elementor-widget-spacer" data-id="49bcfc8" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> <div class="elementor-element elementor-element-cc6c5ef elementor-widget elementor-widget-heading" data-id="cc6c5ef" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Solution</h2> </div> </div> </div> </div> </div> </section> <div class="elementor-element elementor-element-9e83f78 elementor-widget elementor-widget-text-editor" data-id="9e83f78" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">Our team embarked on a comprehensive localisation of digital assets across seven languages, addressing content translation and functional user experience improvements for both website and mobile app interfaces. This undertaking involved not just the adaptation of the copy to resonate with each language’s cultural context, but also a strategic overhaul of UX design to align with diverse market preferences. A dedicated team of localization specialists and UX designers was deployed, working in tandem to produce ‘Master Audit Documents’ that guided precise and culturally attuned enhancements, tiering the order in which they edits should be implemented.</span></p> </div> </div> <section class="elementor-section elementor-inner-section elementor-element elementor-element-bb16c75 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="bb16c75" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-27f924f" data-id="27f924f" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-4196b61 elementor-widget elementor-widget-spacer" data-id="4196b61" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> <div class="elementor-element elementor-element-426d0c5 elementor-widget elementor-widget-heading" data-id="426d0c5" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Outputs</h2> </div> </div> </div> </div> </div> </section> <div class="elementor-element elementor-element-e469e24 elementor-widget elementor-widget-text-editor" data-id="e469e24" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> 2,972 recommended optimisations proposed <br> 175 interfaces audited in 7 languages </div> </div> <div class="elementor-element elementor-element-b3e0038 elementor-widget elementor-widget-spacer" data-id="b3e0038" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-46587ac" data-id="46587ac" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-d3da1d0 elementor-widget elementor-widget-spacer" data-id="d3da1d0" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> <div class="elementor-element elementor-element-772fdf2 elementor-widget elementor-widget-image" data-id="772fdf2" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img fetchpriority="high" decoding="async" width="1347" height="2560" src="https://i0.wp.com/kindred-society.com/wp-content/uploads/2024/10/pexels-vincent-gerbouin-445991-1167021-1-scaled.jpg?fit=1347%2C2560&ssl=1" class="attachment-full size-full wp-image-24231" alt="" srcset="https://i0.wp.com/kindred-society.com/wp-content/uploads/2024/10/pexels-vincent-gerbouin-445991-1167021-1-scaled.jpg?w=1347&ssl=1 1347w, https://i0.wp.com/kindred-society.com/wp-content/uploads/2024/10/pexels-vincent-gerbouin-445991-1167021-1-scaled.jpg?resize=158%2C300&ssl=1 158w, https://i0.wp.com/kindred-society.com/wp-content/uploads/2024/10/pexels-vincent-gerbouin-445991-1167021-1-scaled.jpg?resize=539%2C1024&ssl=1 539w, https://i0.wp.com/kindred-society.com/wp-content/uploads/2024/10/pexels-vincent-gerbouin-445991-1167021-1-scaled.jpg?resize=768%2C1460&ssl=1 768w, https://i0.wp.com/kindred-society.com/wp-content/uploads/2024/10/pexels-vincent-gerbouin-445991-1167021-1-scaled.jpg?resize=808%2C1536&ssl=1 808w, https://i0.wp.com/kindred-society.com/wp-content/uploads/2024/10/pexels-vincent-gerbouin-445991-1167021-1-scaled.jpg?resize=1077%2C2048&ssl=1 1077w, https://i0.wp.com/kindred-society.com/wp-content/uploads/2024/10/pexels-vincent-gerbouin-445991-1167021-1-scaled.jpg?resize=526%2C999&ssl=1 526w" sizes="(max-width: 800px) 100vw, 800px" /> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-30161c4 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="30161c4" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-a70d8c6" data-id="a70d8c6" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-bc9cec5 elementor-widget elementor-widget-spacer" data-id="bc9cec5" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> <div class="elementor-element elementor-element-cfe957a elementor-widget elementor-widget-image" data-id="cfe957a" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" src="https://i0.wp.com/kindred-society.com/wp-content/uploads/2024/09/appian.png?fit=150%2C75&ssl=1" title="appian" alt="appian" loading="lazy" /> </div> </div> <div class="elementor-element elementor-element-3d34b89 elementor-widget elementor-widget-spacer" data-id="3d34b89" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> <div class="elementor-element elementor-element-a7ac54a elementor-widget elementor-widget-heading" data-id="a7ac54a" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Background</h2> </div> </div> <div class="elementor-element elementor-element-083a472 elementor-widget elementor-widget-text-editor" data-id="083a472" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">We were engaged to help launch a NYSE-listed tech brand to support their growth in Japan. At this stage, there were only a few employees in Japan with aggressive growth ambitions.</span> <span class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">Our team acted as an extension of the organisation, hitting the ground running while working the with US based global team, the regional team in Singapore and the local sales team on the ground in Japan.</span></p> </div> </div> <div class="elementor-element elementor-element-6b1c398 elementor-widget elementor-widget-spacer" data-id="6b1c398" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> <section class="elementor-section elementor-inner-section elementor-element elementor-element-03da5ac elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="03da5ac" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-2290be9" data-id="2290be9" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-88da615 elementor-widget elementor-widget-heading" data-id="88da615" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Solution</h2> </div> </div> </div> </div> </div> </section> <div class="elementor-element elementor-element-cafc4ac elementor-widget elementor-widget-text-editor" data-id="cafc4ac" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p class="cvGsUA direction-ltr align-start para-style-body"><span class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">Our</span> <span class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">team supported with localisation of the global website, advising the Singapore and US-based team on the best approach and how to successfully enter the market in Japan in addition to the marketing strategy/activation.</span></p> </div> </div> <section class="elementor-section elementor-inner-section elementor-element elementor-element-1c0bbab elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1c0bbab" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-c5e09c2" data-id="c5e09c2" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-75ec795 elementor-widget elementor-widget-spacer" data-id="75ec795" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> <div class="elementor-element elementor-element-270edf2 elementor-widget elementor-widget-heading" data-id="270edf2" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Results</h2> </div> </div> </div> </div> </div> </section> <div class="elementor-element elementor-element-5044460 elementor-widget elementor-widget-text-editor" data-id="5044460" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <ul><li><span class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">7x videos localised</span></li><li><span class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">Exceeded lead generation target x2</span></li><li><span class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">Regional website localised</span></li></ul> </div> </div> </div> </div> <div class="elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-bb5aa79" data-id="bb5aa79" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-1634c3f elementor-widget elementor-widget-spacer" data-id="1634c3f" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> <div class="elementor-element elementor-element-84e2cc5 elementor-widget elementor-widget-image" data-id="84e2cc5" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" src="https://i0.wp.com/kindred-society.com/wp-content/uploads/2024/10/Screenshot-2024-10-05-at-10.13.06-pm.png?fit=500%2C600&ssl=1" title="Screenshot 2024-10-05 at 10.13.06 pm" alt="Screenshot 2024-10-05 at 10.13.06 pm" loading="lazy" /> </div> </div> <section class="elementor-section elementor-inner-section elementor-element elementor-element-ee30cef elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="ee30cef" data-element_type="section"> <div class="elementor-container elementor-column-gap-extended"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6ad39f0" data-id="6ad39f0" data-element_type="column" data-settings="{"background_background":"classic"}"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-a36ce9e elementor-widget elementor-widget-spacer" data-id="a36ce9e" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> <div class="elementor-element elementor-element-28111dc elementor-widget elementor-widget-heading" data-id="28111dc" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Videos Localised</h2> </div> </div> <div class="elementor-element elementor-element-3263d17 elementor-widget elementor-widget-heading" data-id="3263d17" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">7x</h2> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c6f2f5b" data-id="c6f2f5b" data-element_type="column" data-settings="{"background_background":"classic"}"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-d8a6385 elementor-widget elementor-widget-spacer" data-id="d8a6385" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> <div class="elementor-element elementor-element-2a67286 elementor-widget elementor-widget-heading" data-id="2a67286" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Exceeded lead <br>generation target</h2> </div> </div> <div class="elementor-element elementor-element-a25ad6a elementor-widget elementor-widget-heading" data-id="a25ad6a" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">x2</h2> </div> </div> <div class="elementor-element elementor-element-c9e60a8 elementor-widget elementor-widget-spacer" data-id="c9e60a8" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> </div> </div> </div> </section> <div class="elementor-element elementor-element-36b1d4b elementor-widget elementor-widget-spacer" data-id="36b1d4b" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-978c3fd elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="978c3fd" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-60adff4" data-id="60adff4" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-2f4113b elementor-widget elementor-widget-spacer" data-id="2f4113b" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> <div class="elementor-element elementor-element-a8d189c elementor-widget elementor-widget-image" data-id="a8d189c" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" src="https://i0.wp.com/kindred-society.com/wp-content/uploads/2024/10/on24.png?fit=150%2C75&ssl=1" title="on24" alt="on24" loading="lazy" /> </div> </div> <div class="elementor-element elementor-element-45a3f20 elementor-widget elementor-widget-spacer" data-id="45a3f20" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> <div class="elementor-element elementor-element-56d5765 elementor-widget elementor-widget-heading" data-id="56d5765" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Background</h2> </div> </div> <div class="elementor-element elementor-element-b12a566 elementor-widget elementor-widget-text-editor" data-id="b12a566" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">An NYSE-listed global SaaS company entered the Japanese market in 2021. They wanted to build brand awareness and associate the brand with virtual event solutions through popular online channels in Japan. In addition to website localisation, we also utilised a range of media to quickly create awareness through search, display, social platforms.</span></p> </div> </div> <div class="elementor-element elementor-element-d9cb5c7 elementor-widget elementor-widget-spacer" data-id="d9cb5c7" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> <section class="elementor-section elementor-inner-section elementor-element elementor-element-797eee2 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="797eee2" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-c75fa6c" data-id="c75fa6c" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-d76f44d elementor-widget elementor-widget-heading" data-id="d76f44d" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Solution</h2> </div> </div> </div> </div> </div> </section> <div class="elementor-element elementor-element-bc35995 elementor-widget elementor-widget-text-editor" data-id="bc35995" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p class="cvGsUA direction-ltr align-start para-style-body"><span class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">Through a focus on the optimisation of multi-channel paid media campaigns, (which continually applied the learnings from the channel, audience and content performance), we were able to generate a 64% increase in leads for the client over a 4 month period.</span></p> </div> </div> <section class="elementor-section elementor-inner-section elementor-element elementor-element-dcaa796 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="dcaa796" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-332beea" data-id="332beea" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-567df37 elementor-widget elementor-widget-spacer" data-id="567df37" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> <div class="elementor-element elementor-element-6bf2e61 elementor-widget elementor-widget-heading" data-id="6bf2e61" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Results</h2> </div> </div> </div> </div> </div> </section> <div class="elementor-element elementor-element-fca8218 elementor-widget elementor-widget-text-editor" data-id="fca8218" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <ul><li><span class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">64% increase in leads</span></li><li><span class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">x2 incremental website visitors</span></li></ul> </div> </div> </div> </div> <div class="elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-87d9682" data-id="87d9682" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-aa2dd9a elementor-widget elementor-widget-spacer" data-id="aa2dd9a" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> <div class="elementor-element elementor-element-a8cdc10 elementor-widget elementor-widget-image" data-id="a8cdc10" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" src="https://i0.wp.com/kindred-society.com/wp-content/uploads/2024/10/Screenshot-2024-10-05-at-9.56.21-pm.png?fit=500%2C600&ssl=1" title="Screenshot 2024-10-05 at 9.56.21 pm" alt="Screenshot 2024-10-05 at 9.56.21 pm" loading="lazy" /> </div> </div> <section class="elementor-section elementor-inner-section elementor-element elementor-element-d5c2c25 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="d5c2c25" data-element_type="section"> <div class="elementor-container elementor-column-gap-extended"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0d31cf1" data-id="0d31cf1" data-element_type="column" data-settings="{"background_background":"classic"}"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-ca29e42 elementor-widget elementor-widget-spacer" data-id="ca29e42" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> <div class="elementor-element elementor-element-88d4ca9 elementor-widget elementor-widget-heading" data-id="88d4ca9" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">More Leads</h2> </div> </div> <div class="elementor-element elementor-element-4e12681 elementor-widget elementor-widget-heading" data-id="4e12681" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">64%</h2> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-980714b" data-id="980714b" data-element_type="column" data-settings="{"background_background":"classic"}"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-197a259 elementor-widget elementor-widget-spacer" data-id="197a259" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> <div class="elementor-element elementor-element-cca8b49 elementor-widget elementor-widget-heading" data-id="cca8b49" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Incremental<br>Website Visitors</h2> </div> </div> <div class="elementor-element elementor-element-1cb06d9 elementor-widget elementor-widget-heading" data-id="1cb06d9" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">x2</h2> </div> </div> <div class="elementor-element elementor-element-6d85ef7 elementor-widget elementor-widget-spacer" data-id="6d85ef7" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> </div> </div> </div> </section> <div class="elementor-element elementor-element-93c55a4 elementor-widget elementor-widget-spacer" data-id="93c55a4" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-88a2b5b invert elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="88a2b5b" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-background-overlay"></div> <div class="elementor-container elementor-column-gap-no"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-33832d5" data-id="33832d5" data-element_type="column"> <div class="elementor-widget-wrap"> </div> </div> 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