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th__pt' > <div class='th__container'> <a class='tpt__subscribe' href='/trendreports'>SAMPLE CONSUMER INSIGHTS - Subscribe to access 10,778 more</a> <h1 class='tpt__h1'>Collaboration Candle</h1> <div class='tpt__inner'> <article class='tpt__left'> <div class='tpt__cont'> <div class='tha__tlSquares'><div class='tha__tlSquare'> <img width=110 height=75 src='https://cdn.trendhunterstatic.com/icons/tha/lazyplaceholder.jpeg' class='thai' data-src='https://cdn.trendhunterstatic.com/phpthumbnails/541/541752/541752_1_230c.jpeg'/> </div><div class='tha__tlSquare'> <img width=110 height=75 src='https://cdn.trendhunterstatic.com/icons/tha/lazyplaceholder.jpeg' class='thai' data-src='https://cdn.trendhunterstatic.com/phpthumbnails/549/549595/549595_1_230c.jpeg'/> </div><div class='tha__tlSquare'> <img width=110 height=75 src='https://cdn.trendhunterstatic.com/icons/tha/lazyplaceholder.jpeg' class='thai' data-src='https://cdn.trendhunterstatic.com/phpthumbnails/546/546747/546747_1_230c.jpeg'/> </div><div class='tha__tlSquare'> <img width=110 height=75 src='https://cdn.trendhunterstatic.com/icons/tha/lazyplaceholder.jpeg' class='thai' data-src='https://cdn.trendhunterstatic.com/phpthumbnails/529/529924/529924_1_230c.jpeg'/> </div></div> <h2 class='tpt__h2'>Legacy food brands invest in candle collaborations to leverage novelty</h2> <div class='tpt__body'><b>Trend - </b>Established food brands are partnering with candle companies to venture into the home goods space. Offering decadent scents and premium ingredients, these collaborations aim to inject the brand's identity into everyday life, providing consumers with a new way to experience its products.<br /> <br /> <b>Insight - </b>Consumers often seek novelty in their purchases, gravitating to exclusivity and the opportunity to engage with brands in a fresh, unique way. Brands are responding by teaming up with leaders in adjacent industries, leveraging their shared reputations to attract consumers drawn to their designs or signature scents. Leveraging partnerships allows brands to expand into unconventional sectors, connecting them with consumers who may not typically interact with their products in the grocery store.</div> <div class='tpt__wq'><span class='tpt__wqLbl'>Workshop Question</span> - How can your brand leverage collaboration to access new, untapped markets?</div> <div class='tpt__aSecCont'><div class='tpt__aSec'> <div class='tpt__aSecHeading'>Trend Themes</div> <div class='tpt__aSecItems'><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Brand Cross-pollination - </b>Partnerships between food brands and home goods companies introduce consumers to new experiences through recognizable scents and branding from their favorite snacks.</div> </div><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Experience-driven Products - </b>Offering products that create multisensory experiences helps brands create deeper emotional connections with consumers, such as candles that evoke the nostalgic scents of beloved treats.</div> </div><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Novelty and Exclusivity - </b>Consumers are increasingly drawn to unique, limited-edition products that offer exclusive interaction with familiar brands in unconventional ways.</div> </div></div> </div><div class='tpt__aSec'> <div class='tpt__aSecHeading'>Industry Implications</div> <div class='tpt__aSecItems'><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Home Fragrance - </b>The home fragrance market provides an avenue for food brands to extend their identity beyond consumables and create a visceral connection with consumers through scent.</div> </div><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Food and Beverage - </b>By diversifying their product offerings, food and beverage brands can tap into new revenue streams while reinforcing their brand identity through lifestyle products.</div> </div><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Collaborative Marketing - </b>Collaborative marketing enables brands from different sectors to leverage each other's strengths, creating comprehensive campaigns that resonate across consumer bases.</div> </div></div> </div></div> <div class='tpt__data'> <div class='tpt__demos'><div class='thp__demos'> <div class='tha__scoreBox'> <div class='tha__scoreNum'>8.3</div> <div class='tha__scoreLbl'>Score</div> </div> <div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity</div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:73%;'></div><div class='tha__scorePart tha__scorePart--empty' style='width:27%'></div></div></div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity</div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:77%;'></div><div class='tha__scorePart tha__scorePart--empty' style='width:23%'></div></div></div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness</div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:100%;'></div><div class='tha__scorePart tha__scorePart--empty' style='width:0%'></div></div></div></div> <div class='mapAge__cont'> <div class='demo__ageGender demo__item'> <div class='demo__gender'><span class='demo__male demo__genderBox pngFix'></span><span class='demo__male demo__genderBox pngFix'></span><span class='demo__male demo__genderBox pngFix'></span><span class='demo__male demo__genderBox pngFix'></span><span class='demo__female demo__genderBox pngFix'></span><span class='demo__female demo__genderBox pngFix'></span><span class='demo__female demo__genderBox pngFix'></span><span class='demo__female demo__genderBox pngFix'></span></div> <div class='demo__age'><span class='demo__ageBox demo__baby pngFix'></span><span class='demo__ageBox demo__child pngFix'></span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__kid pngFix'></span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult pngFix'></span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge pngFix'></span><span class='demo__ageBox demo__senior pngFix'></span></div> </div><div class='demo__map demo__item pngFix' style='background-position-x:-120px;background-position-y:-474px ;background-color:#000000; '></div> </div> <div class='pmt__cont'> <div class='pattern__cont demo__item'><div class='pattern__title'>Patterns</div><a href='/pattern/convergence' title='Convergence' class='pattern pattern__convergence pattern--active pngFix' ></a><a href='/pattern/divergence' title='Divergence' class='pattern pattern__divergence pngFix' ></a><a href='/pattern/cyclicality' title='Cyclicality' class='pattern pattern__cyclicality pngFix' ></a><a href='/pattern/redirection' title='Redirection' class='pattern pattern__redirection pngFix' ></a><a href='/pattern/reduction' title='Reduction' class='pattern pattern__reduction pngFix' ></a><a href='/pattern/acceleration' title='Acceleration' class='pattern pattern__acceleration pngFix' ></a></div> <div class='mt__cont demo__item'><div class='mt__title'>Megatrends</div><a href='/megatrend/co-creation' title='Co-creation' class='mt mt__co-creation pngFix' ></a><a href='/megatrend/hybridization' title='Hybridization' class='mt mt__hybridization pngFix' ></a><a href='/megatrend/experience' title='Experience' class='mt mt__experience pngFix' ></a></div> </div> </div></div> <div class='tpt__stats'> <div class='tpt__statsLeft'> <div class='tpt__statsLine'> <div class='tpt__statsLabel'>4 Featured, 28 Examples:</div> <div class='tpt__statsVal'>15,985 Total Clicks</div> </div> <div class='tpt__statsLine'> <div class='tpt__statsLabel'>Date Range:</div> <div class='tpt__statsVal'>Mar 24 — Nov 24</div> </div> </div> <div class='tpt__statsRight'> <div class='tpt__statsLine'> <div class='tpt__statsLabel'>Trending:</div> <div class='tpt__statsVal'>Recent and Hot</div> </div> <div class='tpt__statsLine'> <div class='tpt__statsLabel'>Consumer Insight Topics:</div> <div class='tpt__statsVal'><a class='tpt__cat' href='/pro/category/marketing-strategy'>Marketing</a><a class='tpt__cat' href='/pro/category/branding'>Branding</a></div> </div> </div> </div> </div> <div class='tpt__iframeCont'> <iframe class='tpt__iframe' src='/ci-bubble.svg?ci=551737&scale=0.8'></iframe> </div> </div> </article> <div class='tpt__right'> <a href='https://www.trendhunter.com/megatrends' class='tha__sbb tha__sbb--tr' > Learn to Hunt Ideas <div class='tha__sbbImg thai thai--bg' style='background-image:url("https://cdn.trendhunterstatic.com/icons/tha/lazyplaceholder.jpeg");' data-src='https://cdn.trendhunterstatic.com/i/2023/learn-to-hunt-ideas-and-trends2.png?auto=webp'></div> </a> <div class='tpt__pl'><h4 class='tpt__h4'>Consumer Insights</h4><a href='/protrends/soft-breakfast' class='tpt__ciLink '>Soft Breakfast</a><a href='/protrends/collaboration-candle' class='tpt__ciLink tpt__ciLink--selected'>Collaboration Candle</a><a href='/protrends/oat-cheese' class='tpt__ciLink '>Oat Cheese</a><a href='/protrends/stretchable-display1' class='tpt__ciLink '>Stretchable Display</a><a href='/protrends/diy-grocery' class='tpt__ciLink '>Smart Grocery</a><a href='/protrends/diy-retailer' class='tpt__ciLink '>DIY Retailer</a><a href='/protrends/employeefree-retailer' class='tpt__ciLink '>Employee-Free Retailer</a><a href='/protrends/sms-organizer' class='tpt__ciLink '>SMS Organizer</a><a href='/protrends/destresser-beverage' class='tpt__ciLink '>De-Stresser Beverage</a><a href='/protrends/hidden-veggie' class='tpt__ciLink '>Hidden Veggie</a><a href='/protrends/culinary-connection' class='tpt__ciLink '>Culinary Connection</a><a href='/protrends/fashion-cafe1' class='tpt__ciLink '>Fashion Cafe</a><a href='/protrends/retail-lounge' class='tpt__ciLink '>Retail Lounge</a><a href='/protrends/desk-computer' class='tpt__ciLink '>Desk Computer</a><a href='/protrends/inclusive-menstruation' class='tpt__ciLink '>Inclusive Menstruation</a><a href='/protrends/sustainable-festivity' class='tpt__ciLink '>Sustainable Festivity</a><a href='/protrends/product-analytics' class='tpt__ciLink '>Product Analytics</a><a href='/protrends/paywhatyouwant-subscription' class='tpt__ciLink '>Pay-What-You-Want Subscription</a><a href='/protrends/branded-controller' class='tpt__ciLink '>Branded Controller</a><a href='/protrends/digital-console' class='tpt__ciLink '>Digital Console</a><a href='/protrends/pet-pub' class='tpt__ciLink '>Pet Pub</a><a href='/protrends/inclusive-hairstyle' class='tpt__ciLink '>Inclusive Hairstyle</a><a href='/protrends/developer-marketplace' class='tpt__ciLink '>Developer Marketplace</a><a href='/protrends/secure-data' class='tpt__ciLink '>Secure Data</a><a href='/protrends/unique-qsr' class='tpt__ciLink '>Unique QSR</a></div> </div> </div> <div class='tpt__relCont'> <h3 class='tpt__h3'>Featured Examples</h3> <div class='tpt__rel'><a data-is='230c' data-id='541752' data-pc='4' href='/trends/goose-creek1' class='tha__relArticle thar thar--five '> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='Summer Treat-Inspired Candle Collections' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/541/541752/541752_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Summer Treat-Inspired Candle Collections</div> <div class='thar__title2'>Goose Creek Has Teamed Up with Popsicle® and Good Humor®</div><div class='thar__summary'> Goose Creek, a brand known for producing premium candles with strong, long-lasting fragrances, recently entered a collaboration with Popsicle® and Good Humor® to launch a new candle collection... <span class='thar__moreLink'>MORE</span> </div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:88%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:12%'></div> </div> </a><a data-is='230c' data-id='549595' data-pc='3' href='/trends/foodinspired-candle' class='tha__relArticle thar thar--five '> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='Food-Inspired Candle Collections' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/549/549595/549595_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Food-Inspired Candle Collections</div> <div class='thar__title2'>The Campbell's® Releases Its Report Alongside Cheeky Candles</div><div class='thar__summary'> The Campbell’s® recently debuted its Third Annual State of the Sides Report and an exciting food-inspired candle collection. Launched as part of the brand’s Sides Season™, the... <span class='thar__moreLink'>MORE</span> </div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:95%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:5%'></div> </div> </a><a data-is='230c' data-id='546747' data-pc='1' href='/trends/homesick-x-dunkin-donuts' class='tha__relArticle thar thar--five '> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='QSR Coffee-Based Fragrant Candles' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/546/546747/546747_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>QSR Coffee-Based Fragrant Candles</div> <div class='thar__title2'>Homesick x Dunkin’ Donuts Offer Espresso-Infused Products</div><div class='thar__summary'> Homesick x Dunkin’ Donuts offers a unique selection of coffee-based fragrant candles and products, distinguishing itself in the quick-service restaurant (QSR) merchandise landscape. Unlike many... <span class='thar__moreLink'>MORE</span> </div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:77%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:23%'></div> </div> </a><a data-is='230c' data-id='529924' data-pc='1' href='/trends/little-debbie-x-goose-creek-candles' class='tha__relArticle thar thar--five '> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='Snack Cake-Scented Candles' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/529/529924/529924_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Snack Cake-Scented Candles</div> <div class='thar__title2'>Little Debbie x Goose Creek Candles Come in 12 Variations</div><div class='thar__summary'> The Little Debbie x Goose Creek Candles are a collaboration series of home scent options for avid snack cake fans alike to pick up this springtime. The 14.5-ounce candles feature a three-wick form... <span class='thar__moreLink'>MORE</span> </div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:50%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:50%'></div> </div> </a></div> </div> <div class='tpt__reports'> <h3 class='tpt__h3'>Related Trend Reports & Custom Market Research</h3> <div class='tpt__reportsInner'><a class='tpt__treport' href='https://www.trendreports.com/research/branded-product-trend-report'> <img class='thai' alt='Branded Product Trend Report and Branded Product Market Research' src='https://cdn.trendhunterstatic.com/icons/tha/lazyplaceholder.jpeg' width=200 height=150 data-src='https://www.trendhunter.com/apps/reports/cimage?i=eyJ0MSI6IkJyYW5kZWQgUHJvZHVjdCIsInQyIjoiVHJlbmQgUmVwb3J0IiwiYSI6W3siaWQiOiIxMDY2NzgifSx7ImlkIjoiMjU2MTQ4In0seyJpZCI6IjI1ODU1MSJ9LHsiaWQiOiIyNzE3NzAifV19&s=small' /> <noscript> <img alt='Branded Product 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