Innovation Strategy

<!Doctype html> <html> <head> <title>Innovation Strategy - Awards</title> <meta name='viewport' content='width=device-width, initial-scale=1.0'> <meta charset='UTF-8'> <link rel="apple-touch-icon" sizes="180x180" href="https://cdn.trendhunterstatic.com/icons/manifest/apple-touch-icon.png"> <link rel="icon" type="image/png" sizes="32x32" href="https://cdn.trendhunterstatic.com/icons/manifest/favicon-32x32.png"> <link rel="icon" type="image/png" sizes="16x16" href="https://cdn.trendhunterstatic.com/icons/manifest/favicon-16x16.png"> <link rel="mask-icon" href="https://cdn.trendhunterstatic.com/icons/manifest/safari-pinned-tab.svg" color="#000000"> <meta name="theme-color" content="#000000"> <link rel="manifest" href="https://www.trendhunter.com/apps/inc/manifest.json"> <meta property='fb:app_id' content='85925738555' /> <meta name='copyright' content='Trend Hunter Inc.'> <link rel='preconnect' href='https://www.trendhunter.com' /><link rel='preconnect' href='https://fonts.gstatic.com' /> <link href='https://fonts.googleapis.com/css2?family=Roboto+Mono&family=Roboto:wght@100;300;400;500;700&family=Material+Icons&display=swap' rel='preload' as='style'> <link href='https://fonts.googleapis.com/css2?family=Roboto+Mono&family=Roboto:wght@100;300;400;500;700&family=Material+Icons&display=swap' rel='stylesheet'> <link href='https://www.trendhunter.com/apps/css/style?s=all&v=17318.4' rel='stylesheet' async type='text/css'><script defer fetchpriority='low' type='text/javascript' async src='https://www.googletagmanager.com/gtm.js?id=GTM-NTQ3SGG'></script> <script type='text/javascript'> window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('set','linker',{'domains':['trendreports.com','trendhunter.com','futurefestival.com','betterandfaster.com','exploitingchaos.com','jeremygutsche.com','keynotes.org','socialbusiness.org','trendhunter.ai','createthefuturebook.com','innovationassessment.com','innovationstrategy.com','keynotespeak.com','futuristu.com','pollfast.com','cleanthesky.com']}); gtag('config', 'AW-1068445809',{'allow_enhanced_conversions':true}); gtag('config', 'G-QB9B65FF8H'); </script> <script type='text/javascript'> // Pardot Website Tracking Campaign piAId = '788783'; piCId = 1244; piHostname = 'pi.pardot.com'; (function() { function async_load(){ var s = document.createElement('script'); s.type = 'text/javascript'; s.src = ('https:' == document.location.protocol ? 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href='https://www.innovationstrategy.com'>Articles & Magazine</a> <div class='thh__itemDesc'>Get inspired with our 4,232 innovation strategy articles, keynote, videos and innovation tools.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container' > <a class='thh__itemLbl' href='https://www.innovationstrategy.com/awards'>Innovation Awards</a> <div class='thh__itemDesc'>Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container' > <a class='thh__itemLbl' href='https://www.trendhunter.com/trendreports'>Advisory & Services</a> <div class='thh__itemDesc'>Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container'> <a class='thh__itemLbl' href='https://www.innovationassessment.com'>Innovation Assessment</a> <div class='thh__itemDesc'>Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container' > <a class='thh__itemLbl' href='https://www.futuristu.com'>FuturistU</a> <div class='thh__itemDesc'>Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container' > <a class='thh__itemLbl' href='https://www.trendhunter.com/best-innovation-books'>Innovation Books</a> <div class='thh__itemDesc'>Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.</div> </div> </div> </div> <div data-page='keynotes' class='thh__page'> <div class='thh__pageLine'> <div class='thh__itemLine th__container' > <a class='thh__itemLbl' href='https://www.jeremygutsche.com'>Jeremy Gutsche</a> <div class='thh__itemDesc'>Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container'> <a class='thh__itemLbl' href='https://www.trendhunter.com/best-innovation-keynote-speakers'>Our Team of Speakers & Virtual Presenters</a> <div class='thh__itemDesc'>Inspire your group with our most popular speakers on innovation, trends, change and futurism.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container' > <a class='thh__itemLbl' href='https://www.futurefestival.com/custom-training'>Custom Training & Events</a> <div class='thh__itemDesc'>Bring the Future Festival experience directly to your team or co-hosted custom event.</div> </div> </div> </div> <div data-page='masterclasses' 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class='thh__itemLine th__container'> <a class='thh__itemLbl' href='https://www.trendhunter.com/megatrends'>How to Hunt</a> <div class='thh__itemDesc'>Learn more about how to hunt megatrends, ideas, patterns and opportunity.</div> </div> </div> </div> <div data-page='about' class='thh__page'> <div class='thh__pageLine'> <div class='thh__itemLine th__container'> <a class='thh__itemLbl' href='https://www.trendhunter.com/contact'>Contact</a> <div class='thh__itemDesc'>Get in touch to learn more, ask a question or submit a tip.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container' > <a class='thh__itemLbl' href='https://www.trendhunter.com/about-trend-hunter'>About Us</a> <div class='thh__itemDesc'>Learn more about Trend Hunter and how we accelerate innovation.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container' > <a class='thh__itemLbl' href='https://www.trendhunter.com/social'>Follow-Us</a> <div 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</div> </div><div class='thh__fixedSpacer'></div><div class='thh__shadowCover'></div> </header> <div class='isa'> <section class='lp__top lp__topImage--awards'> <div class=' lp__topImage th__container'> <div class='lp__topText '> <div class='lp__topTextInner lp__topTextInner--bg'> <h1 class='lp__h1'>Innovation Strategy Awards</h1> <div class='lp__topSubText'> Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers. <br/><br/><a href='https://www.surveymonkey.com/r/99TN633' target=_blank><button class='th__btn th__btn--bonb th__btn--highlightcolor' type='button'>START MY AWARD SUBMISSION</button></a> </div> <a target="_blank" data-yid="lthpc-ziBsI" href="https://www.youtube.com/watch?v=lthpc-ziBsI" class="lp__topVideoPop lp__topSubText2"> <i class="lp__topSubText2Icon material-icons">play_circle_outline</i> <div class="lp__topSubText2Lbl"> Innovation Strategy Award Winner<br/> Vicki Hollub, Occidental </div> </a> </div> </div> </div> </section> <div class='lp__blackBlock'> <div class='th__container'> <section class='lp__sec lp__sec--black lp__sec--awardbg lp__sec--nomargin'> <div class='lp__secText lp__secText--left lp__sec--b80g'> <div class='lp__secPadding'> <h2 class='lp__h2 lp__h2--white'>Innovation Strategy Awards</h2> <p class='lp__text lp__text--last lp__text--white'> Launched in 2022, Trend Hunter’s Innovation Strategy Awards spotlight the best innovation tactics gathered from our innovationstrategy.com interviews with the world’s leading CEOs, authors and speakers featured. Winners are selected based on a set of criteria across five innovation framework categories including Ability to Change, Culture of Innovation, Infectious Messaging, Opportunity Hunting and Adaptive Innovation. Those receiving Innovation Strategy Awards are not only recognized on the Future Festival World Summit stage, but are also presented with an epic 3D-printed rocket ship trophy. Celebrating today’s change makers, the trophy is representative of the inspiring and boundary-pushing efforts being led by each winner, both within their industry and beyond it. </p> </div> </div> </section> <section class='lp__sec lp__sec--black lp__sec--nomargin'> <div class='isas__slideBtns'><button class='is__topBtn is__topBtn--circle isas__slideBtn is__topBtn--circleFilled' data-slideto='0' type='button'></button><button class='is__topBtn is__topBtn--circle isas__slideBtn ' data-slideto='1' type='button'></button><button class='is__topBtn is__topBtn--circle isas__slideBtn ' data-slideto='2' type='button'></button><button class='is__topBtn is__topBtn--circle isas__slideBtn ' data-slideto='3' type='button'></button><button class='is__topBtn is__topBtn--circle isas__slideBtn ' data-slideto='4' type='button'></button><button class='is__topBtn is__topBtn--circle isas__slideBtn ' data-slideto='5' type='button'></button></div> <i class='material-icons isas__slideArrow isas__slideArrow--left' data-slidedir='left'>navigate_before</i> <i class='material-icons isas__slideArrow isas__slideArrow--right' data-slidedir='right'>navigate_next</i> <div class='isas__slides'><div class='isas__slide' data-slideitem='0'> <div class='isas__imgCont'><img width='800' height='800' class='isas__img thai' alt='Trend Hunter Image' src='https://cdn.trendhunterstatic.com/icons/tha/lazyplaceholder.jpeg?auto=webp' data-src='//cdn.trendhunterstatic.com/i/is/awards/innovation-strategy-award-winner-david-lee.jpeg'/> <noscript> <img src='//cdn.trendhunterstatic.com/i/is/awards/innovation-strategy-award-winner-david-lee.jpeg' class='isas__img' width=400 height=400 alt='Trend Hunter Image' /> </noscript></div> <div class='isas__text'> <div class='isas__textInner'> <div class='isas__t1'>Award for Infectious Messaging</div> <div class='isas__t2'>David Lee</div> <div class='isas__t3'>Sr. Director, Global Licensing & Cultural Marketing, Kellanova</div> <p class='lp__text'>Tactic: Cultural Synergy + aligning Kellanova brands with consumer passion points in culturally relevant ways such as fashion, music, sports + entertainment</p> <a href='/award/david-lee-kellanova'><button class='th__btn th__btn--wonb' type='button'>READ MORE</button></a> </div> </div> </div><div class='isas__slide' data-slideitem='1'> <div class='isas__imgCont'><img width='800' height='800' class='isas__img thai' alt='Trend Hunter Image' src='https://cdn.trendhunterstatic.com/icons/tha/lazyplaceholder.jpeg?auto=webp' data-src='//cdn.trendhunterstatic.com/i/is/awards/innovation-strategy-award-winner-kimberly-clark2.png'/> <noscript> <img src='//cdn.trendhunterstatic.com/i/is/awards/innovation-strategy-award-winner-kimberly-clark2.png' class='isas__img' width=400 height=400 alt='Trend Hunter Image' /> </noscript></div> <div class='isas__text'> <div class='isas__textInner'> <div class='isas__t1'>Award for Ability to Change</div> <div class='isas__t2'>Kimberly-Clark</div> <div class='isas__t3'></div> <p class='lp__text'>Tactic: Rapid Learning Cycles & Storytelling to connect new solutions with consumers </p> <a href='/award/disposable-and-reusable-poroducts-kimberly-clark'><button class='th__btn th__btn--wonb' type='button'>READ MORE</button></a> </div> </div> </div><div class='isas__slide' data-slideitem='2'> <div class='isas__imgCont'><img width='800' height='800' class='isas__img thai' alt='Trend Hunter Image' src='https://cdn.trendhunterstatic.com/icons/tha/lazyplaceholder.jpeg?auto=webp' data-src='//cdn.trendhunterstatic.com/i/is/awards/innovation-strategy-award-winner-elisa-giusti.png'/> <noscript> <img src='//cdn.trendhunterstatic.com/i/is/awards/innovation-strategy-award-winner-elisa-giusti.png' class='isas__img' width=400 height=400 alt='Trend Hunter Image' /> </noscript></div> <div class='isas__text'> <div class='isas__textInner'> <div class='isas__t1'>Award for Sustainability Impact</div> <div class='isas__t2'>Elisa Giusti</div> <div class='isas__t3'>Vice President Marketing, Strategy and Innovation, Fonterra</div> <p class='lp__text'>Tactic: Carbon Footprint Transparency + carbon footprinter tool launch to help consumers quantify the carbon impact of their ingredients </p> <a href='/award/elisa-giusti-fonterra'><button class='th__btn th__btn--wonb' type='button'>READ MORE</button></a> </div> </div> </div><div class='isas__slide' data-slideitem='3'> <div class='isas__imgCont'><img width='800' height='800' class='isas__img thai' alt='Trend Hunter Image' src='https://cdn.trendhunterstatic.com/icons/tha/lazyplaceholder.jpeg?auto=webp' data-src='//cdn.trendhunterstatic.com/i/is/awards/innovation-strategy-award-winner-kristel-zaman.jpg'/> <noscript> <img src='//cdn.trendhunterstatic.com/i/is/awards/innovation-strategy-award-winner-kristel-zaman.jpg' class='isas__img' width=400 height=400 alt='Trend Hunter Image' /> </noscript></div> <div class='isas__text'> <div class='isas__textInner'> <div class='isas__t1'>Award for Culture of Innovation</div> <div class='isas__t2'>Kristel Zaman</div> <div class='isas__t3'>Head of Marketing, Grundfos</div> <p class='lp__text'>Tactic: “Keep on Dancing Through Grundfos” Teams chat connecting employees globally for spontaneous idea sharing and discussions</p> <a href='/award/kristel-zaman-grundfos'><button class='th__btn th__btn--wonb' type='button'>READ MORE</button></a> </div> </div> </div><div class='isas__slide' data-slideitem='4'> <div class='isas__imgCont'><img width='800' height='800' class='isas__img thai' alt='Trend Hunter Image' src='https://cdn.trendhunterstatic.com/icons/tha/lazyplaceholder.jpeg?auto=webp' data-src='//cdn.trendhunterstatic.com/i/is/awards/innovation-strategy-award-winners-taras-malyshev-and-petra-obrien-pizza-hut.png'/> <noscript> <img src='//cdn.trendhunterstatic.com/i/is/awards/innovation-strategy-award-winners-taras-malyshev-and-petra-obrien-pizza-hut.png' class='isas__img' width=400 height=400 alt='Trend Hunter Image' /> </noscript></div> <div class='isas__text'> <div class='isas__textInner'> <div class='isas__t1'>Award for Adaptive Innovation</div> <div class='isas__t2'>Taras Malyshev & Petra O’Brien</div> <div class='isas__t3'>Head of New Business Innovation and New Business Innovation, Pizza Hut</div> <p class='lp__text'>Tactic: Firefly Tests to quickly validate ideas and adjust based on real-world feedback</p> <a href='/award/taras-malyshev-and-petra-obrien-pizza-hut'><button class='th__btn th__btn--wonb' type='button'>READ MORE</button></a> </div> </div> </div><div class='isas__slide' data-slideitem='5'> <div class='isas__imgCont'><img width='800' height='800' class='isas__img thai' alt='Trend Hunter Image' src='https://cdn.trendhunterstatic.com/icons/tha/lazyplaceholder.jpeg?auto=webp' data-src='//cdn.trendhunterstatic.com/i/is/awards/innovation-strategy-award-winner-renata-alves.jpg'/> <noscript> <img src='//cdn.trendhunterstatic.com/i/is/awards/innovation-strategy-award-winner-renata-alves.jpg' class='isas__img' width=400 height=400 alt='Trend Hunter Image' /> </noscript></div> <div class='isas__text'> <div class='isas__textInner'> <div class='isas__t1'>Award for Opportunity Hunting </div> <div class='isas__t2'>Ranata Alves</div> <div class='isas__t3'>Digital Innovation Manager, BASF</div> <p class='lp__text'>Tactic: “Beyond the Hashtag” program applying emerging tech trends to create new business opportunities</p> <a href='/award/renata-alves-basf'><button class='th__btn th__btn--wonb' type='button'>READ MORE</button></a> </div> </div> </div></div> </section> </div> </div> <div class='lp__whiteBlock'> <div class='th__container'> <section class='lp__sec lp__secPadding lp__sec--nomargin isa__winnersCont'> <h2 class='lp__h2'>The 2024 Innovation Strategy Award Winners</h2> <div class='isa__winners'><div class='isa__winner isaw'> <div class='isaw__imgCont '><img width='300' height='300' class='isaw__img thai' alt='Innovation Strategy Award Winner David Lee' src='https://cdn.trendhunterstatic.com/icons/tha/lazyplaceholder.jpeg?auto=webp' data-src='//cdn.trendhunterstatic.com/i/is/awards/innovation-strategy-award-winner-david-lee.jpeg'/> <noscript> <img src='//cdn.trendhunterstatic.com/i/is/awards/innovation-strategy-award-winner-david-lee.jpeg' class='isaw__img' width=400 height=400 alt='Innovation Strategy Award Winner David Lee' /> </noscript></div> <div class='isaw__text'> <div class='isaw__t1'>David Lee - Sr. Director, Global Licensing & Cultural Marketing, Kellanova</div> <div class='isaw__t2'>Award for Infectious Messaging</div> <p class='isaw__desc lp__text'>Tactic: Cultural Synergy + aligning Kellanova brands with consumer passion points in culturally relevant ways such as fashion, music, sports + entertainment</p> <a href='/award/david-lee-kellanova'><button class='th__btn th__btn--wonw' type='button'>READ MORE</button></a> </div> </div><div class='isa__winner isaw'> <div class='isaw__imgCont isaw__imgCont--fullwidth'><img width='300' height='300' class='isaw__img thai' alt='Innovation Strategy Award Winner Kimberly-Clark' src='https://cdn.trendhunterstatic.com/icons/tha/lazyplaceholder.jpeg?auto=webp' data-src='//cdn.trendhunterstatic.com/i/is/awards/innovation-strategy-award-winner-kimberly-clark2.png'/> <noscript> <img src='//cdn.trendhunterstatic.com/i/is/awards/innovation-strategy-award-winner-kimberly-clark2.png' class='isaw__img' width=400 height=400 alt='Innovation Strategy Award Winner Kimberly-Clark' /> </noscript></div> <div class='isaw__text'> <div class='isaw__t1'>Kimberly-Clark</div> <div class='isaw__t2'>Award for Ability to Change</div> <p class='isaw__desc lp__text'>Tactic: Rapid Learning Cycles & Storytelling to connect new solutions with consumers </p> <a href='/award/disposable-and-reusable-poroducts-kimberly-clark'><button class='th__btn th__btn--wonw' type='button'>READ MORE</button></a> </div> </div><div class='isa__winner isaw'> <div class='isaw__imgCont '><img width='300' height='300' class='isaw__img thai' alt='Innovation Strategy Award Winner Elisa Giusti' src='https://cdn.trendhunterstatic.com/icons/tha/lazyplaceholder.jpeg?auto=webp' data-src='//cdn.trendhunterstatic.com/i/is/awards/innovation-strategy-award-winner-elisa-giusti.png'/> <noscript> <img src='//cdn.trendhunterstatic.com/i/is/awards/innovation-strategy-award-winner-elisa-giusti.png' class='isaw__img' width=400 height=400 alt='Innovation Strategy Award Winner Elisa Giusti' /> </noscript></div> <div class='isaw__text'> <div class='isaw__t1'>Elisa Giusti - Vice President Marketing, Strategy and Innovation, Fonterra</div> <div class='isaw__t2'>Award for Sustainability Impact</div> <p class='isaw__desc lp__text'>Tactic: Carbon Footprint Transparency + carbon footprinter tool launch to help consumers quantify the carbon impact of their ingredients </p> <a href='/award/elisa-giusti-fonterra'><button class='th__btn th__btn--wonw' type='button'>READ MORE</button></a> </div> </div><div class='isa__winner isaw'> <div class='isaw__imgCont '><img width='300' height='300' class='isaw__img thai' alt='Innovation Strategy Award Winner Kristel Zaman' src='https://cdn.trendhunterstatic.com/icons/tha/lazyplaceholder.jpeg?auto=webp' data-src='//cdn.trendhunterstatic.com/i/is/awards/innovation-strategy-award-winner-kristel-zaman.jpg'/> <noscript> <img src='//cdn.trendhunterstatic.com/i/is/awards/innovation-strategy-award-winner-kristel-zaman.jpg' class='isaw__img' width=400 height=400 alt='Innovation Strategy Award Winner Kristel Zaman' /> </noscript></div> <div class='isaw__text'> <div class='isaw__t1'>Kristel Zaman - Head of Marketing, Grundfos</div> <div class='isaw__t2'>Award for Culture of Innovation</div> <p class='isaw__desc lp__text'>Tactic: “Keep on Dancing Through Grundfos” Teams chat connecting employees globally for spontaneous idea sharing and discussions</p> <a href='/award/kristel-zaman-grundfos'><button class='th__btn th__btn--wonw' type='button'>READ MORE</button></a> </div> </div><div class='isa__winner isaw'> <div class='isaw__imgCont '><img width='300' height='300' class='isaw__img thai' alt='Innovation Strategy Award Winner Taras Malyshev & Petra O’Brien' src='https://cdn.trendhunterstatic.com/icons/tha/lazyplaceholder.jpeg?auto=webp' data-src='//cdn.trendhunterstatic.com/i/is/awards/innovation-strategy-award-winners-taras-malyshev-and-petra-obrien-pizza-hut.png'/> <noscript> <img src='//cdn.trendhunterstatic.com/i/is/awards/innovation-strategy-award-winners-taras-malyshev-and-petra-obrien-pizza-hut.png' class='isaw__img' width=400 height=400 alt='Innovation Strategy Award Winner Taras Malyshev & Petra O’Brien' /> </noscript></div> <div class='isaw__text'> <div class='isaw__t1'>Taras Malyshev & Petra O’Brien - Head of New Business Innovation and New Business Innovation, Pizza Hut</div> <div class='isaw__t2'>Award for Adaptive Innovation</div> <p class='isaw__desc lp__text'>Tactic: Firefly Tests to quickly validate ideas and adjust based on real-world feedback</p> <a href='/award/taras-malyshev-and-petra-obrien-pizza-hut'><button class='th__btn th__btn--wonw' type='button'>READ MORE</button></a> </div> </div><div class='isa__winner isaw'> <div class='isaw__imgCont '><img width='300' height='300' class='isaw__img thai' alt='Innovation Strategy Award Winner Ranata Alves' src='https://cdn.trendhunterstatic.com/icons/tha/lazyplaceholder.jpeg?auto=webp' data-src='//cdn.trendhunterstatic.com/i/is/awards/innovation-strategy-award-winner-renata-alves.jpg'/> <noscript> <img src='//cdn.trendhunterstatic.com/i/is/awards/innovation-strategy-award-winner-renata-alves.jpg' class='isaw__img' width=400 height=400 alt='Innovation Strategy Award Winner Ranata Alves' /> </noscript></div> <div class='isaw__text'> <div class='isaw__t1'>Ranata Alves - Digital Innovation Manager, BASF</div> <div class='isaw__t2'>Award for Opportunity Hunting </div> <p class='isaw__desc lp__text'>Tactic: “Beyond the Hashtag” program applying emerging tech trends to create new business opportunities</p> <a href='/award/renata-alves-basf'><button class='th__btn th__btn--wonw' type='button'>READ MORE</button></a> </div> </div></div> </section> <section class='lp__sec lp__secPadding lp__sec--nomargin isa__winnersCont'> <h2 class='lp__h2'>The 2023 Innovation Strategy Award Winners</h2> <div class='isa__winners'><div class='isa__winner isaw'> <div class='isaw__imgCont '><img width='300' height='300' class='isaw__img thai' alt='Innovation Strategy Award Winner Caronlina Ardila and Natalia Gadioli' src='https://cdn.trendhunterstatic.com/icons/tha/lazyplaceholder.jpeg?auto=webp' data-src='//cdn.trendhunterstatic.com/i/is/awards/Innovation-Strategy-Award-Winners-Carolina-Ardila-and-Natalia-Gadioli-Kimberly-Clark.jpg'/> <noscript> <img src='//cdn.trendhunterstatic.com/i/is/awards/Innovation-Strategy-Award-Winners-Carolina-Ardila-and-Natalia-Gadioli-Kimberly-Clark.jpg' class='isaw__img' width=400 height=400 alt='Innovation Strategy Award Winner Caronlina Ardila and Natalia Gadioli' /> </noscript></div> <div class='isaw__text'> <div class='isaw__t1'>Caronlina Ardila and Natalia Gadioli - Consumer Strategic Insights Manager and Head of New Business</div> <div class='isaw__t2'>Award for Ability to Change</div> <p class='isaw__desc lp__text'>Tactic: Align to changing consumer needs by co-creating with the consumer directly, and leverage their honest feedback to make your product better and more user-centric. </p> <a href='/award/caronlina-ardila-and-natalia-gadioli-kimberly-clark'><button class='th__btn th__btn--wonw' type='button'>READ MORE</button></a> </div> </div><div class='isa__winner isaw'> <div class='isaw__imgCont '><img width='300' height='300' class='isaw__img thai' alt='Innovation Strategy Award Winner Bill Digneit' src='https://cdn.trendhunterstatic.com/icons/tha/lazyplaceholder.jpeg?auto=webp' data-src='//cdn.trendhunterstatic.com/i/is/awards/Innovation-Strategy-Award-Winner-Bill-Digneit-Northern-Michigan-University.jpg'/> <noscript> <img src='//cdn.trendhunterstatic.com/i/is/awards/Innovation-Strategy-Award-Winner-Bill-Digneit-Northern-Michigan-University.jpg' class='isaw__img' width=400 height=400 alt='Innovation Strategy Award Winner Bill Digneit' /> </noscript></div> <div class='isaw__text'> <div class='isaw__t1'>Bill Digneit - Director of SISU: The Innovation Institute, Nothern Michigan University</div> <div class='isaw__t2'>Award for Culture of Innovation</div> <p class='isaw__desc lp__text'>Tactic: Leverage design thinking to support your community by fostering a culture of experimentation and collaboration. The $1 Reno-Innovate Fund provides new ideas with a two-year testing phase and reframes failure as a learning opportunity.</p> <a href='/award/bill-digneit-northern-michigan-university'><button class='th__btn th__btn--wonw' type='button'>READ MORE</button></a> </div> </div><div class='isa__winner isaw'> <div class='isaw__imgCont '><img width='300' height='300' class='isaw__img thai' alt='Innovation Strategy Award Winner Lee Barnsley' src='https://cdn.trendhunterstatic.com/icons/tha/lazyplaceholder.jpeg?auto=webp' data-src='//cdn.trendhunterstatic.com/i/is/awards/Innovation-Strategy-Award-Winner-Lee-Barnsley-Reckitt.jpg'/> <noscript> <img src='//cdn.trendhunterstatic.com/i/is/awards/Innovation-Strategy-Award-Winner-Lee-Barnsley-Reckitt.jpg' class='isaw__img' width=400 height=400 alt='Innovation Strategy Award Winner Lee Barnsley' /> </noscript></div> <div class='isaw__text'> <div class='isaw__t1'>Lee Barnsley - Global Design Officer, Reckitt</div> <div class='isaw__t2'>Award for Opportunity Hunting</div> <p class='isaw__desc lp__text'>Tactic: Take brainstorming outside of your market to unlock new and unexpected areas of opportunity and to reach untapped consumer groups more authentically. </p> <a href='/award/lee-barnsley-reckitt'><button class='th__btn th__btn--wonw' type='button'>READ MORE</button></a> </div> </div><div class='isa__winner isaw'> <div class='isaw__imgCont '><img width='300' height='300' class='isaw__img thai' alt='Innovation Strategy Award Winner Doug Warner' src='https://cdn.trendhunterstatic.com/icons/tha/lazyplaceholder.jpeg?auto=webp' data-src='//cdn.trendhunterstatic.com/i/is/awards/Innovation-Strategy-Award-Winner-Doug-Warner-Amazon-Web-Services.jpg'/> <noscript> <img src='//cdn.trendhunterstatic.com/i/is/awards/Innovation-Strategy-Award-Winner-Doug-Warner-Amazon-Web-Services.jpg' class='isaw__img' width=400 height=400 alt='Innovation Strategy Award Winner Doug Warner' /> </noscript></div> <div class='isaw__text'> <div class='isaw__t1'>Doug Warner - Head of Business Innovation, Amazon Web Services</div> <div class='isaw__t2'>Award for Adaptive Innovation</div> <p class='isaw__desc lp__text'>Tactic: Adopt a Customer 360 Approach leveraging cross-industry trends and consumer insights to address processing issues during times of chaos and uncertainty. During the pandemic, they relied on this approach to create better, more adaptable supply chain solutions. </p> <a href='/award/doug-warner-amazon-web-services'><button class='th__btn th__btn--wonw' type='button'>READ MORE</button></a> </div> </div><div class='isa__winner isaw'> <div class='isaw__imgCont '><img width='300' height='300' class='isaw__img thai' alt='Innovation Strategy Award Winner Gabrielle Walker' src='https://cdn.trendhunterstatic.com/icons/tha/lazyplaceholder.jpeg?auto=webp' data-src='//cdn.trendhunterstatic.com/i/is/awards/Innovation-Strategy-Award-Winner-Gabrielle-Walker-PepsiCo.jpg'/> <noscript> <img src='//cdn.trendhunterstatic.com/i/is/awards/Innovation-Strategy-Award-Winner-Gabrielle-Walker-PepsiCo.jpg' class='isaw__img' width=400 height=400 alt='Innovation Strategy Award Winner Gabrielle Walker' /> </noscript></div> <div class='isaw__text'> <div class='isaw__t1'>Gabrielle Walker - R&D Scientist, PepsiCo</div> <div class='isaw__t2'>Award for Infectious Messaging</div> <p class='isaw__desc lp__text'>Tactic: Approach innovation through a human-centric lens and cultivate a culture of innovation company-wide through initiatives that promote curiosity while challenging conventional thinking. Their Trend Collective and Curiosity Council facilitate collaborative ideation while enhancing knowledge and skills. </p> <a href='/award/gabrielle-walker-pepsico'><button class='th__btn th__btn--wonw' type='button'>READ MORE</button></a> </div> </div></div> </section> <section class='lp__sec lp__secPadding lp__sec--nomargin isa__winnersCont'> <h2 class='lp__h2'>The 2022 Innovation Strategy Award Winners</h2> <div class='isa__winners'><div class='isa__winner isaw'> <div class='isaw__imgCont '><img width='300' height='300' class='isaw__img thai' alt='Innovation Strategy Award Winner Vicki Hollub' src='https://cdn.trendhunterstatic.com/icons/tha/lazyplaceholder.jpeg?auto=webp' data-src='//cdn.trendhunterstatic.com/i/is/awards/vicki-hollub-innovation-strategy-award-winner.png'/> <noscript> <img src='//cdn.trendhunterstatic.com/i/is/awards/vicki-hollub-innovation-strategy-award-winner.png' class='isaw__img' width=400 height=400 alt='Innovation Strategy Award Winner Vicki Hollub' /> </noscript></div> <div class='isaw__text'> <div class='isaw__t1'>Vicki Hollub - CEO, Occidental</div> <div class='isaw__t2'>Award for Ability to Change</div> <p class='isaw__desc lp__text'>Tactic: Empower your people and challenge them to save the world. More specifically, for Vicki, this award recognizes her taking the bold leap and spending $1 Billion on a Direct Air Carbon Capture facility to extract pollution from the sky.</p> <a href='/award/vicki-hollub-occidental'><button class='th__btn th__btn--wonw' type='button'>READ MORE</button></a> </div> </div><div class='isa__winner isaw'> <div class='isaw__imgCont '><img width='300' height='300' class='isaw__img thai' alt='Innovation Strategy Award Winner Jamie Wideman' src='https://cdn.trendhunterstatic.com/icons/tha/lazyplaceholder.jpeg?auto=webp' data-src='//cdn.trendhunterstatic.com/i/is/awards/jamie-wideman-innovation-strategy-award-winner.jpeg'/> <noscript> <img src='//cdn.trendhunterstatic.com/i/is/awards/jamie-wideman-innovation-strategy-award-winner.jpeg' class='isaw__img' width=400 height=400 alt='Innovation Strategy Award Winner Jamie Wideman' /> </noscript></div> <div class='isaw__text'> <div class='isaw__t1'>Jamie Wideman - Molson Coors</div> <div class='isaw__t2'>Award for Culture of Innovation</div> <p class='isaw__desc lp__text'>Tactic: Create a "Failure Playbook" so that we can learn best practices from our mistakes.</p> <a href='/award/jamie-wideman-molson-coors'><button class='th__btn th__btn--wonw' type='button'>READ MORE</button></a> </div> </div><div class='isa__winner isaw'> <div class='isaw__imgCont '><img width='300' height='300' class='isaw__img thai' alt='Innovation Strategy Award Winner Brian Coupland' src='https://cdn.trendhunterstatic.com/icons/tha/lazyplaceholder.jpeg?auto=webp' data-src='//cdn.trendhunterstatic.com/i/is/awards/brian-coupland-innovation-strategy-award-winner.jpeg'/> <noscript> <img src='//cdn.trendhunterstatic.com/i/is/awards/brian-coupland-innovation-strategy-award-winner.jpeg' class='isaw__img' width=400 height=400 alt='Innovation Strategy Award Winner Brian Coupland' /> </noscript></div> <div class='isaw__text'> <div class='isaw__t1'>Brian Coupland - SVP Merchandising, Staples</div> <div class='isaw__t2'>Award for Culture of Innovation</div> <p class='isaw__desc lp__text'>Tactic: Give people a "Written Permission Slip to Fail" so they can face fear of failure head on.</p> <a href='/award/brian-coupland-staples'><button class='th__btn th__btn--wonw' type='button'>READ MORE</button></a> </div> </div><div class='isa__winner isaw'> <div class='isaw__imgCont '><img width='300' height='300' class='isaw__img thai' alt='Innovation Strategy Award Winner Bill Hayden' src='https://cdn.trendhunterstatic.com/icons/tha/lazyplaceholder.jpeg?auto=webp' data-src='//cdn.trendhunterstatic.com/i/is/awards/bill-hayden-innovation-strategy-award-winner.png'/> <noscript> <img src='//cdn.trendhunterstatic.com/i/is/awards/bill-hayden-innovation-strategy-award-winner.png' class='isaw__img' width=400 height=400 alt='Innovation Strategy Award Winner Bill Hayden' /> </noscript></div> <div class='isaw__text'> <div class='isaw__t1'>Bill Hayden - Chief Strategy Officer & EVP, Universal Parks & Resorts</div> <div class='isaw__t2'>Award for Infectious Messaging</div> <p class='isaw__desc lp__text'>Tactic: Proactively address all possible fears with a solution-based state of mind across your organization. This mindset pushes teams to go beyond identifying challenges and opportunities, leading to more actionable solutions.</p> <a href='/award/bill-hayden-universal'><button class='th__btn th__btn--wonw' type='button'>READ MORE</button></a> </div> </div><div class='isa__winner isaw'> <div class='isaw__imgCont '><img width='300' height='300' class='isaw__img thai' alt='Innovation Strategy Award Winner Debbie Amato' src='https://cdn.trendhunterstatic.com/icons/tha/lazyplaceholder.jpeg?auto=webp' data-src='//cdn.trendhunterstatic.com/i/is/awards/debbie-amato-innovation-strategy-award-winner.jpeg'/> <noscript> <img src='//cdn.trendhunterstatic.com/i/is/awards/debbie-amato-innovation-strategy-award-winner.jpeg' class='isaw__img' width=400 height=400 alt='Innovation Strategy Award Winner Debbie Amato' /> </noscript></div> <div class='isaw__text'> <div class='isaw__t1'>Debbie Amato - Chief, New Idea Office, NASA</div> <div class='isaw__t2'>Award for Opportunity Hunting</div> <p class='isaw__desc lp__text'>Tactic: Host "Poster Sessions" where people share ideas that are like a science fair for adults in order to create collisions.</p> <a href='/award/debbie-amato-nasa'><button class='th__btn th__btn--wonw' type='button'>READ MORE</button></a> </div> </div><div class='isa__winner isaw'> <div class='isaw__imgCont '><img width='300' height='300' class='isaw__img thai' alt='Innovation Strategy Award Winner David Dombrowski' src='https://cdn.trendhunterstatic.com/icons/tha/lazyplaceholder.jpeg?auto=webp' data-src='//cdn.trendhunterstatic.com/i/is/awards/david-dombrowski-innovation-strategy-award-winner.jpeg'/> <noscript> <img src='//cdn.trendhunterstatic.com/i/is/awards/david-dombrowski-innovation-strategy-award-winner.jpeg' class='isaw__img' width=400 height=400 alt='Innovation Strategy Award Winner David Dombrowski' /> </noscript></div> <div class='isaw__text'> <div class='isaw__t1'>David Dombrowski - R&D Head of Innovation, Haleon</div> <div class='isaw__t2'>Award for Opportunity Hunting</div> <p class='isaw__desc lp__text'>Tactic: Enable Passion Projects, but tie them to company-centric North Star ideas, to fill the gap between dreams and day-to-day.</p> <a href='/award/david-dombrowski-haleon'><button class='th__btn th__btn--wonw' type='button'>READ MORE</button></a> </div> </div><div class='isa__winner isaw'> <div class='isaw__imgCont '><img width='300' height='300' class='isaw__img thai' alt='Innovation Strategy Award Winner Lawren Barnett' src='https://cdn.trendhunterstatic.com/icons/tha/lazyplaceholder.jpeg?auto=webp' data-src='//cdn.trendhunterstatic.com/i/is/awards/lawren-barnett-innovation-strategy-award-winner.jpg'/> <noscript> <img src='//cdn.trendhunterstatic.com/i/is/awards/lawren-barnett-innovation-strategy-award-winner.jpg' class='isaw__img' width=400 height=400 alt='Innovation Strategy Award Winner Lawren Barnett' /> </noscript></div> <div class='isaw__text'> <div class='isaw__t1'>Lawren Barnett - Global Insights Futurist, Coca-Cola</div> <div class='isaw__t2'>Award for Adaptive Innovation</div> <p class='isaw__desc lp__text'>Tactic: Battle test ideas using "Extreme Scenarios" and then work back to the more applicable idea.</p> <a href='/award/lawren-barnett-coca-cola'><button class='th__btn th__btn--wonw' type='button'>READ MORE</button></a> </div> </div><div class='isa__winner isaw'> <div class='isaw__imgCont '><img width='300' height='300' class='isaw__img thai' alt='Innovation Strategy Award Winner Tammy Butterworth' src='https://cdn.trendhunterstatic.com/icons/tha/lazyplaceholder.jpeg?auto=webp' data-src='//cdn.trendhunterstatic.com/i/is/awards/tammy-butterworth-innovation-strategy-award-winner.jpeg'/> <noscript> <img src='//cdn.trendhunterstatic.com/i/is/awards/tammy-butterworth-innovation-strategy-award-winner.jpeg' class='isaw__img' width=400 height=400 alt='Innovation Strategy Award Winner Tammy Butterworth' /> </noscript></div> <div class='isaw__text'> <div class='isaw__t1'>Tammy Butterworth - Front End Innovation, PepsiCo</div> <div class='isaw__t2'>Award for Adaptive Innovation</div> <p class='isaw__desc lp__text'>Tactic: Future test ideas by innovating 10 years out, then work back; Engaging all 5 senses with immersive meetings.</p> <a href='/award/tammy-butterworth-pepsico'><button class='th__btn th__btn--wonw' type='button'>READ MORE</button></a> </div> </div></div> </section> </div> </div> <div class='lp__blackBlock'> <div class='th__container'> <section class='lp__sec isa__cat lp__secPadding lp__sec--black' id='categories'> <div class='isa__catLeft'> <h2 class='lp__h2 lp__h2--white'>Innovation Strategy Award Categories</h2> <p class='lp__text lp__text--white'> Our Innovation Award Categories are based on innovation frameworks modeled by CEO, keynote speaker, and New York Times bestselling author Jeremy Gutsche. They include Ability to Change, Culture of Innovation, Infectious Messaging, Opportunity Hunting and Adaptive Innovation, with winners chosen through a self nomination or peer nomination process. </p> <div class='isa__catImgCont'> <img width='1280' height='850' class='isa__catImg thai' alt='Innovation Strategy Award Categories' src='https://cdn.trendhunterstatic.com/icons/tha/lazyplaceholder.jpeg?auto=webp' data-src='//cdn.trendhunterstatic.com/dashboard/el/innovationandchange.png'/> <noscript> <img src='//cdn.trendhunterstatic.com/dashboard/el/innovationandchange.png' class='isa__catImg' width=400 height=400 alt='Innovation Strategy Award Categories' /> </noscript> </div> </div> <div class='isa__catList'> <div class='isa__catListItem'> <div class='isa__catTitle'>Ability to Change</div> <p class='isa__catDesc lp__text lp__text--last lp__text--white'>Redefining your brand message and evolving with today's fast-paced world</p> </div><div class='isa__catListItem'> <div class='isa__catTitle'>Culture of Innovation</div> <p class='isa__catDesc lp__text lp__text--last lp__text--white'>Encouraging and driving forward a culture of innovation on a macro level.</p> </div><div class='isa__catListItem'> <div class='isa__catTitle'>Opportunity Hunting</div> <p class='isa__catDesc lp__text lp__text--last lp__text--white'>Identifying disruptive ideas and opportunities in unexpected places.</p> </div><div class='isa__catListItem'> <div class='isa__catTitle'>Adaptive Innovation</div> <p class='isa__catDesc lp__text lp__text--last lp__text--white'>Adapting during times of chaos and facing challenges head on.</p> </div><div class='isa__catListItem'> <div class='isa__catTitle'>Infectious Messaging</div> <p class='isa__catDesc lp__text lp__text--last lp__text--white'>Rethinking your value prop and marketing to more effectively speak to consumers.</p> </div><div class='isa__catListItem'> <div class='isa__catTitle'>Sustainability Impact</div> <p class='isa__catDesc lp__text lp__text--last lp__text--white'>Integrating sustainability into business models and products.</p> </div> </div> </section> </div> <section style='display:none;' class='lp__sec lp__sec--black lp__sec--award23bg lp__sec--nomargin'> <div class='th__container'> <div class='lp__secPadding'> <h2 class='lp__h2 lp__h2--white'>Innovation Strategy<br/> Awards 2023</h2> <p class='lp__text lp__text--last lp__text--white'> Presented by Trend Hunter, the world's best trend research platform </p> </div> </div> </section> </div> <div class='lp__whiteBlock'> <div class='th__container'> <section class='lp__sec lp__secPadding' id='submit'> <h2 class='lp__h2 lp__secTitle lp__secTitle--right'>Innovation Strategy Awards 2025</h2> <div class='lp__secImage lp__secImage--left'> <img width='800' height='600' class='lp__image thai' alt='Innovation Strategy Awards Nominations' src='https://cdn.trendhunterstatic.com/icons/tha/lazyplaceholder.jpeg?auto=webp' data-src='//cdn.trendhunterstatic.com/i/is/innovation-strategy-awards-2023.jpg'/> <noscript> <img src='//cdn.trendhunterstatic.com/i/is/innovation-strategy-awards-2023.jpg' class='lp__image' width=400 height=400 alt='Innovation Strategy Awards Nominations' /> </noscript> </div> <div class='lp__secText lp__secText--right'> <p class='lp__text'> Presented by Trend Hunter, the 2025 Innovation Strategy Awards will take place at <a class='lp__textLink' href='https://www.futurefestival.com'>Future Festival World Summit</a> on September 23rd, 2025. Celebrating inspiring tactics from the world’s top innovators, the awards are based on our renowned innovation frameworks and are sourced from our innovationstrategy,com interview database – spotlighting conversations with thought leaders, authors and Fortune 500 CEOs. </p> <p class='lp__text'> <b class='lp__bold'>Eligibility:</b><br/> A company or person entered into the Innovation Strategy Awards will be chosen based on actionable innovation tactics and must complete our enclosed survey to be eligible. </p> <a href='https://www.surveymonkey.com/r/99TN633' target=_blank><button class='th__btn th__btn--bonw' type='button'>START MY AWARD SUBMISSION</button></a> </div> </section> </div> </div> <div class='lp__blackBlock'> <section class='lp__sec lp__sec--nomargin cha__secPadding cha__bgImg cha__bgImg--con cha__flexCenter cha__moreCont '> <div class='cha__more'> <div class='cha__moreLeft'> <h2 class='lp__h2 lp__h2--white'>Let's Connect</h2> </div> <div class='cha__moreRight'> <p class='lp__text cha__text--white'> To learn more about how Trend Hunter can support your specific needs, send us a note and a member of our team will be in touch. </p> <button class='th__btn th__btn--bonb th__btn--transparent th__chatBtn'>CONTACT US</button> </div> </div> </section> </div> </div> <div class='lp__blackBlock'> <footer class='thf' data-sv='Web 3 through Edgecast'> <div class='th__container'> <div class='thf__cont'> <div class='thf__links'> <a href='https://www.trendhunter.com/about-trend-hunter'>About Us & Contact</a>     <a href='https://www.jeremygutsche.com'>Innovation Keynote Speaker</a>     <a href='https://www.futurefestival.com'>Best Innovation Conference</a>     <a href='https://www.trendhunter.com/trendreports'>Custom Trend Reports</a> </div> <div class='thf__copyright'> <a href='https://www.trendhunter.com/'>Trends</a> Ⓒ 2024 <span itemprop='publisher' itemscope itemtype='https://schema.org/Organization'> <span itemprop='name'>TREND HUNTER Inc.</span> </span>     <a href='https://www.trendhunter.com/terms'>Terms of Use, Copyright Info & Privacy Policy</a> </div> </div> </div> </footer> </div>   <script src="https://www.trendhunter.com/apps/js/jquery3-6-0-min.js"></script>  <script src='https://www.trendhunter.com/apps/js/kite-header.js?v=17318.4'></script> <script> CPage.init(); $(function(){ AW.init(); }); var AW = { slideInterval:null, init:function(){ AW.bind(); AW.slideInterval = setInterval(function(){ AW.slideDir('right'); },5000); }, bind:function(){ $('body') .on('click','.isas__slideBtn', function(){ clearInterval(AW.slideInterval); AW.slide($(this).data('slideto')); }) .on('click','.isas__slideArrow',function(){ clearInterval(AW.slideInterval); AW.slideDir($(this).data('slidedir')); }); }, slide:function(to){ var $item = $('.isas__slide[data-slideitem="'+to+'"]'), $cont = $('.isas__slides'), $circle = $('.isas__slideBtn[data-slideto="'+to+'"]'), offset = $item.offset().left, scrollLeft = $cont.get(0).scrollLeft; $('.isas__slideBtn').removeClass('is__topBtn--circleFilled'); $circle.addClass('is__topBtn--circleFilled'); $cont.get(0).scrollLeft = scrollLeft + offset; }, slideDir:function(dir){ var numCircles = $('.is__topBtn--circle').length, filledIndex = $('.is__topBtn--circleFilled').index(), nextIndex = filledIndex + 1 > numCircles - 1 ? 0 : filledIndex + 1, prevIndex = filledIndex - 1 < 0 ? numCircles - 1 : filledIndex - 1, index = dir == 'left' ? prevIndex : nextIndex, to = $('.is__topBtn:eq('+index+')').data('slideto'); AW.slide(to); } }; </script> </body> </html>

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Innovation Strategy - Awards