Trend Hunter Megatrends

<!Doctype html> <html> <head> <title>Trend Hunter Megatrends</title> <meta name='viewport' content='width=device-width, initial-scale=1.0'> <meta charset='UTF-8'> <link rel="apple-touch-icon" sizes="180x180" href="https://cdn.trendhunterstatic.com/icons/manifest/apple-touch-icon.png"> <link rel="icon" type="image/png" sizes="32x32" href="https://cdn.trendhunterstatic.com/icons/manifest/favicon-32x32.png"> <link rel="icon" type="image/png" sizes="16x16" href="https://cdn.trendhunterstatic.com/icons/manifest/favicon-16x16.png"> <link rel="mask-icon" href="https://cdn.trendhunterstatic.com/icons/manifest/safari-pinned-tab.svg" color="#000000"> <meta name="theme-color" content="#000000"> <link rel="manifest" href="https://www.trendhunter.com/apps/inc/manifest.json"> <meta property='fb:app_id' content='85925738555' /> <meta name='copyright' content='Trend Hunter Inc.'> <link rel='preconnect' href='https://www.trendhunter.com' /><link rel='preconnect' href='https://fonts.gstatic.com' /> <link href='https://fonts.googleapis.com/css2?family=Roboto+Mono&family=Roboto:wght@100;300;400;500;700&family=Material+Icons&display=swap' rel='preload' as='style'> <link href='https://fonts.googleapis.com/css2?family=Roboto+Mono&family=Roboto:wght@100;300;400;500;700&family=Material+Icons&display=swap' rel='stylesheet'> <link href='https://www.trendhunter.com/apps/css/style?s=all&v=17318.4' rel='stylesheet' async type='text/css'><script defer fetchpriority='low' type='text/javascript' async src='https://www.googletagmanager.com/gtm.js?id=GTM-NTQ3SGG'></script> <script type='text/javascript'> window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('set','linker',{'domains':['trendreports.com','trendhunter.com','futurefestival.com','betterandfaster.com','exploitingchaos.com','jeremygutsche.com','keynotes.org','socialbusiness.org','trendhunter.ai','createthefuturebook.com','innovationassessment.com','innovationstrategy.com','keynotespeak.com','futuristu.com','pollfast.com','cleanthesky.com']}); gtag('config', 'AW-1068445809',{'allow_enhanced_conversions':true}); gtag('config', 'G-QB9B65FF8H'); </script> <script type='text/javascript'> // Pardot Website Tracking Campaign piAId = '788783'; piCId = 1244; piHostname = 'pi.pardot.com'; (function() { function async_load(){ var s = document.createElement('script'); s.type = 'text/javascript'; s.src = ('https:' == document.location.protocol ? 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data-page='content' title='Ideas' href='https://www.trendhunter.com' class='thh__link'>Ideas</a> <a data-page='insights' title='Insights' href='https://www.trendhunter.com/pro' class='thh__link'>Insights</a> <a data-page='innovation' title='Innovation' href='https://www.innovationstrategy.com' class='thh__link'>Innovation</a> <a data-page='advisory' title='Services' href='https://www.trendhunter.com/trendreports' class='thh__link'>Services</a> <a data-page='ai' title='AI' href='https://www.trendhunter.ai' class='thh__link'>AI</a> <a data-page='gpt' title='GPT' href='https://www.trendhunter.ai/gpt' class='thh__link'>GPT</a> <a data-page='tools' title='Dashboard' href='https://www.trendhunter.com/dashboard' class='thh__link'>Dashboard</a> <a data-page='newbook' title='Books' href='https://www.trendhunter.com/best-innovation-books' class='thh__link'>Books</a> <a data-page='keynotes' title='Keynotes' href='https://www.jeremygutsche.com' class='thh__link'>Keynotes</a> <a 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href='https://www.trendhunter.com'>Ideas</a> <div class='thh__itemDesc'>Explore the world's #1 largest database of ideas and innovations, with 477,692 inspiring examples.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container' > <a class='thh__itemLbl' href='https://www.trendreports.com'>Trend Reports</a> <div class='thh__itemDesc'>Discover why 1,285 brands rely on our AI-powered Trend Reports to get better, faster insights.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container'> <a class='thh__itemLbl' href='https://www.trendhunter.com/newsletter'>Newsletter</a> <div class='thh__itemDesc'>Join 107,665 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container'> <a class='thh__itemLbl' href='https://www.trendhunter.com/megatrends'>How to Hunt</a> <div class='thh__itemDesc'>Learn more about how to hunt megatrends, ideas, patterns and opportunity.</div> </div> </div> </div> <div data-page='insights' class='thh__page'> <div class='thh__pageLine'> <div class='thh__itemLine th__container'> <a class='thh__itemLbl' href='https://www.trendhunter.com/pro'>Consumer Insights</a> <div class='thh__itemDesc'>Uncover major shifts and emerging opportunities with our exclusive PRO research.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container' > <a class='thh__itemLbl' href='https://www.trendreports.com'>Trend Reports</a> <div class='thh__itemDesc'>Discover why 1,285 brands rely on our AI-powered Trend Reports to get better, faster insights.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container'> <a class='thh__itemLbl' href='https://www.trendhunter.com/newsletter'>Newsletter</a> <div class='thh__itemDesc'>Join 107,665 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container'> <a class='thh__itemLbl' href='https://www.trendhunter.com/megatrends'>How to Hunt</a> <div class='thh__itemDesc'>Learn more about how to hunt megatrends, ideas, patterns and opportunity.</div> </div> </div> </div> <div data-page='advisory' class='thh__page'> <div class='thh__pageLine'> <div class='thh__itemLine th__container' > <a class='thh__itemLbl' href='https://www.trendhunter.com/trendreports'>Advisory & Services</a> <div class='thh__itemDesc'>Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container'> <a class='thh__itemLbl' href='https://www.trendreports.com'>Trend Reports</a> <div class='thh__itemDesc'>Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container'> <a class='thh__itemLbl' href='https://www.trendhunter.com/plans'>Plans</a> <div class='thh__itemDesc'>Get started today with a free consultation, our self-serve tools, or a dedicated program.</div> </div> </div> </div> <div data-page='innovation' class='thh__page'> <div class='thh__pageLine'> <div class='thh__itemLine th__container' > <a class='thh__itemLbl' href='https://www.innovationstrategy.com'>Articles & Magazine</a> <div class='thh__itemDesc'>Get inspired with our 4,232 innovation strategy articles, keynote, videos and innovation tools.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container' > <a class='thh__itemLbl' href='https://www.innovationstrategy.com/awards'>Innovation Awards</a> <div class='thh__itemDesc'>Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container' > <a class='thh__itemLbl' href='https://www.trendhunter.com/trendreports'>Advisory & Services</a> <div class='thh__itemDesc'>Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container'> <a class='thh__itemLbl' href='https://www.innovationassessment.com'>Innovation Assessment</a> <div class='thh__itemDesc'>Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container' > <a class='thh__itemLbl' href='https://www.futuristu.com'>FuturistU</a> <div class='thh__itemDesc'>Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container' > <a class='thh__itemLbl' href='https://www.trendhunter.com/best-innovation-books'>Innovation Books</a> <div class='thh__itemDesc'>Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.</div> </div> </div> </div> <div data-page='keynotes' class='thh__page'> <div class='thh__pageLine'> <div class='thh__itemLine th__container' > <a class='thh__itemLbl' href='https://www.jeremygutsche.com'>Jeremy Gutsche</a> <div class='thh__itemDesc'>Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container'> <a class='thh__itemLbl' href='https://www.trendhunter.com/best-innovation-keynote-speakers'>Our Team of Speakers & Virtual Presenters</a> <div class='thh__itemDesc'>Inspire your group with our most popular speakers on innovation, trends, change and futurism.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container' > <a class='thh__itemLbl' href='https://www.futurefestival.com/custom-training'>Custom Training & Events</a> <div class='thh__itemDesc'>Bring the Future Festival experience directly to your team or co-hosted custom event.</div> </div> </div> </div> <div data-page='masterclasses' class='thh__page'> <div class='thh__pageLine'> <div class='thh__itemLine th__container' > <a class='thh__itemLbl' href='https://www.futuristu.com/custom-innovation-masterclass'>Custom Masterclasses</a> <div class='thh__itemDesc'>Join the world's leading brands who leverage our custom programs to accelerate innovation.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container'> <a class='thh__itemLbl' href='https://www.futuristu.com/future-festival-masterclass'>FuturistU 5-Day Program </a> <div class='thh__itemDesc'>Become a Futurist with our immersive 5-Day program at Future Festival World Summit.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container' > <a class='thh__itemLbl' href='https://www.futuristu.com/elearning'>Online eLearning</a> <div class='thh__itemDesc'>Learn the fundamentals of futurism and trends with 100+ online courses about innovation.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container'> <a class='thh__itemLbl' href='https://www.trendhunter.com/megatrends'>How to Hunt</a> <div class='thh__itemDesc'>Learn more about how to hunt megatrends, ideas, patterns and opportunity.</div> </div> </div> </div> <div data-page='about' class='thh__page'> <div class='thh__pageLine'> <div class='thh__itemLine th__container'> <a class='thh__itemLbl' href='https://www.trendhunter.com/contact'>Contact</a> <div class='thh__itemDesc'>Get in touch to learn more, ask a question or submit a tip.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container' > <a 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href='https://www.trendhunter.com/submit'>Add a Trend</a> <div class='thh__itemDesc'>Write up an article and showcase your trend-spotting skills.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container'> <a class='thh__itemLbl' href='https://www.trendhunter.com/mytrends'>My Trends</a> <div class='thh__itemDesc'>Edit your articles and see how they stack up on the leaderboards.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container' > <a class='thh__itemLbl' href='https://www.trendhunter.com/settings'>Settings</a> <div class='thh__itemDesc'>Edit your profile, connect your social media accounts, and more.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container' > <a class='thh__itemLbl thh__itemLbl--login' href='https://www.trendhunter.com/redirectlogin'>Login</a> <div class='thh__itemDesc'>Add a trend, customize your dashboard, or track topics.</div> </div> </div> </div> <div data-page='events' class='thh__page'> <div class='thh__pageLine'> <div class='thh__itemLine th__container' > <a class='thh__itemLbl' href='https://www.futurefestival.com'>Future Festival<br/> Innovation Events</a> <div class='thh__itemDesc'>Join the world's top innovators at our in person events.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container'> <a class='thh__itemLbl' href='https://www.trendhunter.com/innovation-webinars'>Free Webinars</a> <div class='thh__itemDesc'>Learn to innovate through chaos, navigate the new normal and maintain work culture from home.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container' > <a class='thh__itemLbl' href='https://www.futurefestival.com/custom-training'>Custom Training & Events</a> <div class='thh__itemDesc'>Bring the Future Festival experience directly to your team or co-hosted custom event.</div> </div> </div> </div> <div data-page='categories' class='thh__page'> <div class='th__container'> <div class='thh__itemLine'> <a class='thh__itemLbl' href='https://www.trendhunter.com/'>All</a> </div><div class='thh__itemLine'> <a class='thh__itemLbl' href='https://www.trendhunter.com/ai'>AI</a> </div><div class='thh__itemLine'> <a class='thh__itemLbl' href='https://www.trendhunter.com/tech'>Tech</a> </div><div class='thh__itemLine'> <a class='thh__itemLbl' href='https://www.trendhunter.com/lifestyle'>Life</a> </div><div class='thh__itemLine'> <a class='thh__itemLbl' href='https://www.trendhunter.com/popculture'>Culture</a> </div><div class='thh__itemLine'> <a class='thh__itemLbl' href='https://www.trendhunter.com/artdesign'>Design</a> </div><div class='thh__itemLine'> <a class='thh__itemLbl' href='https://www.trendhunter.com/marketing'>Ads</a> </div><div class='thh__itemLine'> <a class='thh__itemLbl' href='https://www.trendhunter.com/business'>Business</a> </div><div class='thh__itemLine'> <a class='thh__itemLbl' 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class='thh__catNav'> <div class='th__container thh__catNavInner'> <a title='DASHBOARD' class='thh__catLink thh__catLink--mobile' href='https://www.trendhunter.com/dashboard'>DASHBOARD</a> <a title='RESEARCH' class='thh__catLink thh__catLink--mobile' href='https://www.trendhunter.com/trendreports'>RESEARCH</a> <a title='KEYNOTES' class='thh__catLink thh__catLink--mobile' href='https://www.jeremygutsche.com'>KEYNOTES</a> <a title='EVENTS' class='thh__catLink thh__catLink--mobile' href='https://www.futurefestival.com'>EVENTS</a> </div> </div> </div><div class='thh__fixedSpacer'></div><div class='thh__shadowCover'></div> </header> <div class='meg'> <section class='lp__top'> <div class='lp__topImage th__container'> <div class='lp__topText '> <div class='lp__topTextInner lp__topTextInner--bg'> <h1 class='lp__h1'>How to Hunt Ideas, Insights, Megatrends & Opportunity</h1> <div class='lp__topSubText'> You are capable of more than you think, and we want to help you Find Better Ideas Faster. This intro guide to Trend Hunter will help you understand how opportunity works. </div> </div> </div> <div class='lp__topVideoCont'> <iframe class='lp__topVideo' id="th-youtube-iframe" wmode="transparent" width="100%" height="100%" src="https://www.youtube.com/embed/J7B9xvzawmY?wmode=opaque&showinfo=0" style="border:none;" allowfullscreen=""></iframe> </div> </div> </section> <div class='th__container'> <section class='lp__sec lp__secPadding'> <h2 class='lp__h2 lp__secTitle lp__secTitle--left'>Develop a Toolkit to Filter Ideas</h2> <div class='lp__secImage lp__secImage--right' style='background-color:#222021;'> <img width='900' height='900' class='lp__image thai' alt='Trend Hunter Megatrends' src='https://cdn.trendhunterstatic.com/icons/tha/lazyplaceholder.jpeg?auto=webp' data-src='//cdn.trendhunterstatic.com/i/2023/trend-hunter-megatrends.png'/> <noscript> <img src='//cdn.trendhunterstatic.com/i/2023/trend-hunter-megatrends.png' class='lp__image' width=400 height=400 alt='Trend Hunter Megatrends' /> </noscript> </div> <div class='lp__secText lp__secText--left'> <p class='lp__text'> <b>Excerpts From <a class='lp__textLink' href='https://www.amazon.com/Create-Future-Innovation-Handbook-Disruptive/dp/1732439141?tag=trenhunt0f-20'>Create The Future + The Innovation Handbook</a><BR>by Jeremy Gutsche - CEO of Trend Hunter</b> </p> <p class='lp__text'> Whether you’re an entrepreneur, artist, bureaucrat, or marketer, your goal probably involves creating something that “connects” with other human beings. </p> <p class='lp__text'> In the pursuit of something that connects, your creativity and effectiveness are likely hindered by organizational structure, uncertainty, and unexploited opportunity. </p> <p class='lp__text'> To break free of these constraints, you need a trend-spotting toolkit, a plan of attack that will help you filter through the noise and increase your likelihood of “connecting” new products and services with your customers. </p> <p class='lp__text lp__text--last'> Part of this toolkit involves your personal commitment to seeking inspiration proactively. Try saying it out loud: “I will relentlessly pursue new ideas. I will feed my insatiable hunger for innovation. I will expose myself to the fringe. I will be cutting edge and spectacular.” </p> </div> </section> <section class='lp__sec lp__sec--transparent lp__sec--centered lp__banner1'> <h2 class='lp__h2--nostyle'>Learn the 4 Levels of Opportunity</h2> </section> <section class='lp__sec lp__secPadding'> <h2 class='lp__h2 lp__secTitle lp__secTitle--right'>Level 1: Ideas</h2> <div class='lp__secImage lp__secImage--left'> <img width='900' height='900' class='lp__image lp__image--topleft thai' alt='Trend Hunter Ideas' src='https://cdn.trendhunterstatic.com/icons/tha/lazyplaceholder.jpeg?auto=webp' data-src='//cdn.trendhunterstatic.com/i/2023/trend-hunter-ideas2.png'/> <noscript> <img src='//cdn.trendhunterstatic.com/i/2023/trend-hunter-ideas2.png' class='lp__image lp__image--topleft' width=400 height=400 alt='Trend Hunter Ideas' /> </noscript> </div> <div class='lp__secText lp__secText--right'> <p class='lp__text'> You might get inspired by a single great idea. At Trend Hunter, we’ve published roughly 477,692 articles about individual ideas. Seeing something inspiring can be an insightful way to come up with a new idea. The caveat is that the world is overwhelmingly full of individual ideas, so it can be difficult to discern which idea is right for you, and one single example could be fleeting. A single idea would be something like the first caffeinated soft drink, Red Bull. </p> <a href="/"><button type='button' class='th__btn th__btn--wonw'>BROWSE 477,692 IDEAS</button></a> </div> </section> <section class='lp__sec lp__secPadding'> <h2 class='lp__h2 lp__secTitle lp__secTitle--left'>Level 2: Clusters / Consumer Insights (The Sweet Spot)</h2> <div class='lp__secImage lp__secImage--right lp__secImage--ivideo'> <video autoplay loop muted poster="https://cdn.trendhunterstatic.com/i/2023/insights-video-poster.png"> <source src='https://cdn.trendhunterstatic.com/videos/insights-video.webm' type='video/webm'> <source src='https://cdn.trendhunterstatic.com/videos/insights-video.mp4' type='video/mp4'> <img src='https://cdn.trendhunterstatic.com/i/2023/insights-video-poster.png'/> </video> </div> <div class='lp__secText lp__secText--left'> <p class='lp__text'> If you can identify a group of several ideas that are very appealing and similar, you are likely identifying a cluster of opportunity, or as professionals call it, a consumer insight. At Trend Hunter, our 477,692 Ideas have resulted in just 10,772 Consumer Insights. An example would be caffeinated beverages, caffeinated potato chips, caffeine pills, and caffeinated chocolate bars. When these four started spiking in popularity, your consumer insight might have been called “alternative caffeination.” Based on the momentum behind these alternatives, you could predict new products and services that would probably trend positively for one to five years. </p> <a href="/pro"><button type='button' class='th__btn th__btn--wonw'>BROWSE 10,772 INSIGHTS</button></a> </div> </section> <section class='lp__sec lp__secPadding'> <div class='meg__twoColCont'> <div class='meg__twoColItem'> <h2 class='lp__h2'>Level 3: Megatrends</h2> <p class='lp__text lp__text--last'> If you look at everything impacting our future, there are probably just 50 megatrends that explain every major change in consumer demand. Instead of predicting what’s hip next year, megatrends explain how our world changes in the next 3 to 10 years. At Trend Hunter, we are constantly reevaluating which megatrends are the most important and publicly reveal just 18 Megatrends that we believe have the most sway. </p> </div> <div class='meg__twoColItem'> <h2 class='lp__h2'>Level 4: Patterns of Opportunity</h2> <p class='lp__text lp__text--last'> Every new innovation is like a splash in water. Each splash creates ripples of opportunity. These are the Six Patterns of Opportunity, and you can use them to classify every major innovation or to predict what innovations will happen next. There are only six possible patterns, which never change. </p> </div> </div> </section> <section class='lp__sec lp__sec--transparent lp__sec--centered lp__banner1'> <h2 class='lp__h2--nostyle'>Explore The Megatrends and Insights With Our Fully Interactive Site</h2> </section> <div class='thp__top thp__frameContainer lp__sec'> <div class="thp__topInner thp__frameContainerInner "> <iframe id="thp__frame" class="thp__frame" src="/apps/redesign/patterns"></iframe> </div> </div> <section class='lp__sec lp__sec--tactics lp__secPadding'> <h2 class='lp__h2'>Keep Hunting Ideas</h2> <p class='lp__text'><b class='lp__bold'>Tactics:</b></p> <p class='lp__text'><b class='lp__bold'>1. TRAVEL:</b> “I look for subcultures of cool and emerging cool. To find this, travel is the #1 thing for me. Connecting with different cultures and subcultures is important.”<br/> —Shaheen Sadeghi, Cofounder of Quiksilver, Awesome Dude</p><p class='lp__text'><b class='lp__bold'>2. PURSUE CURIOSITIES:</b> “Create something that you would use and answers the question, ‘Wouldn’t it be cool if . . . ?’ Do not depend on focus groups and market research. That’s for losers.”<Br/> —Guy Kawasaki, Venture Capitalist, Author, Honorary Trend Hunter</p><p class='lp__text'><b class='lp__bold'>3. CARE:</b> “Innovation has no agenda, no plan, no rigid structure. It’s about doing something you care about. I’ve found that people who truly care are the ones that are most likely to be innovators.”<br/> —Seth Godin, Bestselling Author</p><p class='lp__text'><b class='lp__bold'>4. REBEL:</b> “You need a culture of rebellion, an elastic-sided sandbox, a mindset that rules are made to be tested . . . Inevitably you do need process and planning elements to create a culture of innovation . . . But if you’re not stretching the boundaries with spontaneous ideas, you’re going nowhere quick.”<br/> —Kevin Roberts, CEO of Saatchi & Saatchi, Funny as Hell</p><p class='lp__text'><b class='lp__bold'>5. RANDOMIZE:</b> “Focus on what you love, but don’t limit yourself to only things that you love. Subscribe to new magazines, download podcasts on a topic that has nothing to do with your current life, go to lectures by people at the top of their field—even if you’ve never heard of their field. Get books on tape, and follow websites that gather interesting information. (I get Cool News of the Day from Reveries.com and Trend Candy from TrendHunter.com).”<br/> —Tom Kelley, General Manager of IDEO, World’s Leading Design Firm</p><p class='lp__text'><b class='lp__bold'>6. SHARE IDEAS:</b> “I try to act on as many of my ideas as possible, from a simple blog post to starting a company. Simply writing them down, usually in public, is a great discipline, and once they’re out there they tend to improve.”<br/> —Chris Anderson, Former Editor-in-Chief of Wired</p><p class='lp__text'><b class='lp__bold'>7. FORM AN IDEOLOGY:</b> “The principle is that you find a common point of pain or passion and you get people organized around that.” <br/>—Rod Beckstrom, Coauthorof The Starfish and the Spider, Inspirational Guy</p><p class='lp__text'><b class='lp__bold'>8. HUNT FOR COOL:</b> “Through cool hunting, marketers are able to identify the cultural meaning of trends ahead of competitors. . . . Traditional product positioning has been based on physical attributes. . . . Cultural branding is based on positioning the product on the cultural meanings to consumers. This makes cool hunting the new source of product positioning.”<br/> —Jay Handleman, Queen’s University Professor, Teacher Who Inspired Me to Start TrendHunter.com by Showcasing Malcolm Gladwell’s Article “The Coolhunt”</p><p class='lp__text'><b class='lp__bold'>9. TALK TO STRANGE PEOPLE:</b> “It’s also important, I think, to communicate, whether by email, in person, or on the phone, to a wide variety of people. Talking with only the usual suspects can become an echo chamber.”<br/> —Dan Pink, Only Guy I Know to Make a Manga Cartoon Business Book</p><p class='lp__text'><b class='lp__bold'>10. CONSUME POP CULTURE:</b> “I am a voracious consumer of pop culture, whether it’s books, magazines, art, blogs, websites, or serialized television. A key to being creative is to pay attention to what’s going on around you. Constant stimulation and being open to new ideas are musts.”<br/> —Marian Salzman,CMO of Porter Novelli, Renowned Futurist</p><p class='lp__text'><b class='lp__bold'>11. SEEK POSITIVITY:</b> “Consciously seek positivity. Often the media is abuzz about something negative, like Iran, for example. I hunt specifically for a unique angle that offers a positive twist, such as fashion in Iran, the underground music scene in Tehran, or the efforts of eco-bloggers in that part of the world.”<br/> —Bianca Bartz, Original Editor of TrendHunter.com (4,000 Published Articles)</p><p class='lp__text'><b class='lp__bold'>12. SOCIALIZE AND CONNECT:</b> Find colleagues and friends who will keep you challenged in the quest for new ideas.</p><p class='lp__text'><b class='lp__bold'>13. SPEND A DAY:</b> “Spend a day immersed in your target consumer’s life and environment— true ethnography!”<br/> —Marianne McLaughlin, Senior Manager of Global Consumer Insights, New Balance</p><p class='lp__text'><b class='lp__bold'>14. GO ON A TREND SAFARI:</b> “Real life experiences, like safaris (to experience other industries and cultures), inspire me. Try different geographies, like comparing businesses in Shanghai versus London.”<br/> —Maria Åkerlund, Macro Insights Manager, Ikea</p><p class='lp__text'><b class='lp__bold'>15. CREATE A PERCEPTUAL MAP OF COMPETITORS:</b> What needs do your competitor products satisfy? “Create a perceptual mapping of competitive products to identify white space. Repeat the exercise thinking of micro metrics.” Also consider, “Move further up the continuum of your product category. Being in consumer packaged goods, I’ll tour restaurants, bars, and food trucks.”<br/> —Lisa Tirino, Director of Innovation, Ocean Spray</p><p class='lp__text'><b class='lp__bold'>16. SHOP ALONGSIDE YOUR CUSTOMER:</b> “I host monthly ‘Shop Alongs,’ where we shop alongside our customers. Colleagues get a chance to experience shopping and study buying behaviors to help design and develop products.”<br/>—David Dombrowski, Director of Industrial Design & Innovation, GSK/Pfizer</p><p class='lp__text'><b class='lp__bold'>17. PEOPLE WATCH:</b> “I visit competitors and smaller shops to study what customers are doing.”<br/> —Lauren Simoneschi, Consumer and Sensory Specialist, Nestlé</p><p class='lp__text'><b class='lp__bold'>18. TEACH:</b> Surprisingly, one of the best ways to really challenge your presumptions is to teach or mentor. You’ll form a clear perspective as you force yourself to articulate important answers.</p><p class='lp__text'><b class='lp__bold'>19. STUDY OTHER CATEGORIES:</b> “I get inspired looking to other categories of products and services and visualize how I can apply insights to my job and make it better.”<br/> —Nikolaos Ananikas, Senior Brand Manager, Coca-Cola</p><p class='lp__text'><b class='lp__bold'>20. ASK QUESTIONS:</b> “Have a workshop where only questions can be asked. No answers can be presented. Then have a separate workshop where everyone brings solutions.”<br/> —Tom Kneubuehl, Digital Strategy Consultant, American Family Insurance</p><p class='lp__text'><b class='lp__bold'>21. VISIT TREND HUNTER:</b> “At TrendHunter.com, find out what’s cool before it’s cool.”<br/> —MTV Live <br/>TrendHunter.com has more than 400,000 cutting-edge ideas, broken into 100+ categories,including design, pop culture, advertising, modern art, and innovation. You can explore ideas on the site, sign up for a free Weekly Trend Report, or start your own Trend Hunter portfolio to collect and publish your favorite ideas.</p> <a href='/trendreports'><button class='th__btn th__btn--wonw' type='button'>LEARN MORE ABOUT OUR SERVICES</button></a> </section> <div class='lp__ctfWrapper'> <div class='thm__pagebreak thm__pcontent thm__pagebreak--ctf ctft__toplvl'> <a href='https://www.amazon.com/Create-Future-Innovation-Handbook-Disruptive/dp/1732439141?tag=trenhunt0f-20' class='ctft__cont'> <div class='ctft__h1'>Innovate<br/> Through Chaos</div> <div class='ctft__flex'> <div class='ctft__textPart'> <div class='lp__text lp__text--small'> <b>#1 Bestseller in Strategic Management</b><BR> <b>Gold Medal - Axiom Book Awards</b><BR> The ai-enabled, post-pandemic future is YOUR window of opportunity. Don't miss out! Create the Future is an inspiring guidebook for disruptive thinking, innovation, and finding opportunity in chaos. 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