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.elementor-heading-title{font-size:15px;line-height:1em;}.elementor-13839 .elementor-element.elementor-element-392dd475 > .elementor-widget-container{padding:50px 0px 30px 0px;}.elementor-13839 .elementor-element.elementor-element-392dd475 .elementor-heading-title{font-size:30px;}.elementor-13839 .elementor-element.elementor-element-4277b95 .elementor-heading-title{font-size:25px;}}/* Start Custom Fonts CSS */@font-face { font-family: 'Kindred Helvetice Neue'; font-style: normal; font-weight: normal; font-display: auto; src: url('https://kindred-society.com/wp-content/uploads/2024/08/HelveticaNeueRoman.woff') format('woff'); } /* End Custom Fonts CSS */ /* Start Custom Fonts CSS */@font-face { font-family: 'Kindred Self Modern'; font-style: normal; font-weight: normal; font-display: auto; src: url('https://kindred-society.com/wp-content/uploads/2024/08/Self-Modern.woff') format('woff'); } /* End Custom Fonts CSS */ .elementor-23189 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.elementor-element.elementor-element-4ac1eca8 .elementor-nav-menu--dropdown a:hover, .elementor-23189 .elementor-element.elementor-element-4ac1eca8 .elementor-nav-menu--dropdown a.elementor-item-active, .elementor-23189 .elementor-element.elementor-element-4ac1eca8 .elementor-nav-menu--dropdown a.highlighted{background-color:#000000;}.elementor-23189 .elementor-element.elementor-element-4ac1eca8 .elementor-nav-menu--dropdown .elementor-item, .elementor-23189 .elementor-element.elementor-element-4ac1eca8 .elementor-nav-menu--dropdown .elementor-sub-item{font-family:"Kindred Helvetice Neue", Sans-serif;font-size:11px;font-weight:200;text-transform:uppercase;font-style:normal;text-decoration:none;letter-spacing:1.53px;}.elementor-23189 .elementor-element.elementor-element-4ac1eca8 .elementor-nav-menu--main .elementor-nav-menu--dropdown, .elementor-23189 .elementor-element.elementor-element-4ac1eca8 .elementor-nav-menu__container.elementor-nav-menu--dropdown{box-shadow:0px 0px 10px 0px 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.elementor-button:focus{background-color:var( --e-global-color-2f07546 );color:var( --e-global-color-primary );}.elementor-23189 .elementor-element.elementor-element-6bb05db{width:auto;max-width:auto;}.elementor-23189 .elementor-element.elementor-element-6bb05db > .elementor-widget-container{padding:0px 0px 0px 0px;}.elementor-23189 .elementor-element.elementor-element-6bb05db .elementor-button:hover svg, .elementor-23189 .elementor-element.elementor-element-6bb05db .elementor-button:focus svg{fill:var( --e-global-color-primary );}.elementor-23189 .elementor-element.elementor-element-e5591d0{--display:flex;--background-transition:0.3s;}.elementor-23189 .elementor-element.elementor-element-5b835c7 .elementor-menu-toggle{margin:0 auto;}.elementor-theme-builder-content-area{height:400px;}.elementor-location-header:before, .elementor-location-footer:before{content:"";display:table;clear:both;}@media(max-width:1024px){.elementor-23189 .elementor-element.elementor-element-40a075a0{--gap:6% 6%;}.elementor-23189 .elementor-element.elementor-element-4ac1eca8 .elementor-nav-menu--main > .elementor-nav-menu > li > .elementor-nav-menu--dropdown, .elementor-23189 .elementor-element.elementor-element-4ac1eca8 .elementor-nav-menu__container.elementor-nav-menu--dropdown{margin-top:22px !important;}.elementor-23189 .elementor-element.elementor-element-4ac1eca8 .elementor-menu-toggle{border-width:1px;border-radius:0px;}}@media(min-width:768px){.elementor-23189 .elementor-element.elementor-element-7bc7d089{--width:14.332%;}.elementor-23189 .elementor-element.elementor-element-40a075a0{--width:90%;}}@media(max-width:1024px) and (min-width:768px){.elementor-23189 .elementor-element.elementor-element-7bc7d089{--width:15%;}.elementor-23189 .elementor-element.elementor-element-40a075a0{--width:85%;}}@media(max-width:767px){.elementor-23189 .elementor-element.elementor-element-7bc7d089{--width:30%;}.elementor-23189 .elementor-element.elementor-element-6411df78 img{width:85%;}.elementor-23189 .elementor-element.elementor-element-40a075a0{--width:70%;}.elementor-23189 .elementor-element.elementor-element-6bb05db > .elementor-widget-container{margin:0px 0px 0px 8px;}.elementor-23189 .elementor-element.elementor-element-6bb05db .elementor-button{padding:10px 10px 10px 10px;}} .elementor-23301 .elementor-element.elementor-element-04e8880{--display:flex;--flex-direction:row;--container-widget-width:initial;--container-widget-height:100%;--container-widget-flex-grow:1;--container-widget-align-self:stretch;--flex-wrap-mobile:wrap;--gap:0px 0px;--background-transition:0.3s;}.elementor-23301 .elementor-element.elementor-element-04e8880:not(.elementor-motion-effects-element-type-background), .elementor-23301 .elementor-element.elementor-element-04e8880 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( --e-global-color-secondary );}.elementor-23301 .elementor-element.elementor-element-04e8880, .elementor-23301 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.elementor-element.elementor-element-3a050b4{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;--background-transition:0.3s;}.elementor-23301 .elementor-element.elementor-element-3a050b4:not(.elementor-motion-effects-element-type-background), .elementor-23301 .elementor-element.elementor-element-3a050b4 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( --e-global-color-secondary );}.elementor-23301 .elementor-element.elementor-element-3a050b4, .elementor-23301 .elementor-element.elementor-element-3a050b4::before{--border-transition:0.3s;}.elementor-23301 .elementor-element.elementor-element-0450b27 > .elementor-widget-container{padding:0px 0px 0px 0px;}.elementor-23301 .elementor-element.elementor-element-0450b27.elementor-element{--align-self:center;}.elementor-23301 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c0.2,0,0.4,0,0.6,0c0.5-0.1,1-0.2,1.6-0.3C227.7,2,227.5,1.8,225.8,1.5L225.8,1.5L225.8,1.5L225.8,1.5L225.8,1.5z M69,0.3L69,0.3z"></path></svg> </div> </div> </div> </div> <div class="elementor-element elementor-element-8994bb8 elementor-widget elementor-widget-text-editor" data-id="8994bb8" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>The go-to digital marketing agency for global brands who want to thrive in Asia Pacific and beyond.</p> </div> </div> <div class="elementor-element elementor-element-371ea73a elementor-align-center elementor-widget elementor-widget-button" data-id="371ea73a" data-element_type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a class="elementor-button elementor-button-link elementor-size-sm" href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjE0Mzg1IiwidG9nZ2xlIjpmYWxzZX0%3D"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-text">Get a Proposal</span> </span> </a> </div> </div> </div> </div> </div> <section class="elementor-section elementor-top-section elementor-element elementor-element-f39612d elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="f39612d" data-element_type="section" data-settings="{"background_background":"gradient"}"> <div class="elementor-container elementor-column-gap-no"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a1ac649 invert" data-id="a1ac649" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-f60c1c3 elementor-widget elementor-widget-heading" data-id="f60c1c3" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Drive business performance with a PPC campaign</h2> </div> </div> <div class="elementor-element elementor-element-509dc60 elementor-widget elementor-widget-text-editor" data-id="509dc60" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>We take a data-led, yet user-centric approach to planning and optimizing your campaign – to land the right message for the right audience, deliver cut-through, remove waste, and maximise sales.</p><p>Depending on your target audience and business goals, we may recommend paid advertising in the form of Paid Search / SEM, Programmatic, or Paid Social to attract new and repeat buyers to your site. Our team has extensive experience managing paid advertising within many ad platforms including Google, Yahoo!, Apple, Facebook, Instagram, Twitter, LinkedIn, YouTube, Baidu, Bing, Naver, Line, WeChat, Mafengwo and Programmatic partners.</p><p>We’ll also ensure your brand achieves conversion not just clicks by optimizing your Website UX, ensuring a clear path to purchase for your visitors.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-138b53b4 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="138b53b4" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-background-overlay"></div> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3aa4f7cc" data-id="3aa4f7cc" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-7da5980e animated-slow elementor-invisible elementor-widget elementor-widget-heading" data-id="7da5980e" data-element_type="widget" data-settings="{"_animation":"fadeIn"}" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Proven success</h3> </div> </div> <div class="elementor-element elementor-element-79bbf7c2 elementor-widget elementor-widget-image" data-id="79bbf7c2" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="249" height="54" src="https://i0.wp.com/kindred-society.com/wp-content/uploads/2024/06/Kindred-Website-Video.png?fit=249%2C54&ssl=1" class="attachment-large size-large wp-image-18052" alt="" /> </div> </div> <div class="elementor-element elementor-element-392dd475 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elementor-gallery-item elementor-animated-content" href="https://kindred-society.com/results/"> <div class="e-gallery-image elementor-gallery-item__image" data-thumbnail="https://i0.wp.com/kindred-society.com/wp-content/uploads/2024/09/shangri-la-logo-1.png?fit=300%2C188&ssl=1" data-width="300" data-height="188" aria-label="" role="img" ></div> <div class="elementor-gallery-item__overlay"></div> </a> <a class="e-gallery-item elementor-gallery-item elementor-animated-content" href="https://kindred-society.com/results/"> <div class="e-gallery-image elementor-gallery-item__image" data-thumbnail="https://i0.wp.com/kindred-society.com/wp-content/uploads/2024/09/Lenovo.png?fit=300%2C180&ssl=1" data-width="300" data-height="180" aria-label="" role="img" ></div> <div class="elementor-gallery-item__overlay"></div> </a> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-3c85ec0 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="3c85ec0" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-ad4a302" data-id="ad4a302" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-184b8f8 elementor-widget elementor-widget-heading" data-id="184b8f8" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h4 class="elementor-heading-title elementor-size-default">What is PPC or Performance Marketing?</h4> </div> </div> <div class="elementor-element elementor-element-da1ef73 elementor-widget elementor-widget-text-editor" data-id="da1ef73" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Pay per click (PPC) advertising is a type of digital marketing activity. Advertisers pay a fee every time an ad is clicked. Unlike traditional offline advertising (TV, print, radio etc) you can see the direct result and performance of your advertising campaigns (eg. impressions, clicks, conversions, revenue). The benefits of PPC advertising is guaranteed visibility and only paying when a user clicks to view your content. Though whilst this brings certainty that your ad has been seen, it does not guarantee your target audience or even a quality audience has been brought to your site. Kindred’s experienced campaign managers will help you to define a high performing campaign strategy and optimize continually. </p> </div> </div> </div> </div> <div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-53499cf" data-id="53499cf" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-13f3a68 elementor-widget elementor-widget-image" data-id="13f3a68" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="129" height="99" src="https://kindred-society.com/wp-content/uploads/2024/09/3.svg" class="attachment-large size-large wp-image-23360" alt="" /> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-2e1af0d elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="2e1af0d" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-2bd7e94" data-id="2bd7e94" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-3f8ac1a elementor-widget elementor-widget-image" data-id="3f8ac1a" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img loading="lazy" decoding="async" width="116" height="96" src="https://kindred-society.com/wp-content/uploads/2024/09/15.svg" class="attachment-large size-large wp-image-23374" alt="" /> </div> </div> </div> </div> <div class="elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-50a18db" data-id="50a18db" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-7ebd146 elementor-widget elementor-widget-heading" data-id="7ebd146" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h4 class="elementor-heading-title elementor-size-default">SEM / Paid Search:<br>Google Ads, Yahoo, Bing, Naver, Apple and Baidu</h4> </div> </div> <div class="elementor-element elementor-element-99ee415 elementor-widget elementor-widget-text-editor" data-id="99ee415" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Search Engine Marketing (SEM), a form of PPC advertising, increases your website’s visibility in search engine results pages. When considering that most website visits start with a search query, and that few search queries move beyong the first results page, the importance of gaining visibility in search becomes aparent. SEM is a quick way to generate traffic to your website, where a strong Customer Experience (CX) optimised for conversion will generate a sale. Search ads are bought against certain keywords identified as relevant to the product, service or industry you participate in – placing your ad in front of people already assumed to be interested. Kindred can provide in-depth keywords research, professional ad copywriting, campaign setup, and on-going optimization for stronger results.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-5500875 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="5500875" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-f629b6a" data-id="f629b6a" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-88810d9 elementor-widget elementor-widget-heading" data-id="88810d9" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h4 class="elementor-heading-title elementor-size-default">Paid Social Ads</h4> </div> </div> <div class="elementor-element elementor-element-be1f78a elementor-widget elementor-widget-text-editor" data-id="be1f78a" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Unfortunately, the days of simply posting on social and expecting all your followers to see everything are pretty much over. On the positive, Social Media advertising has opened a new door for brands to present themselves to new and existing audiences in a contextually relevant and engaging form. Social media advertising is a great way to spread your brand’s message and build awareness about your product or service, at the same time building a community. However, strong performance lies in understanding each platform’s audience profile, targeting the right audience and optimizing content in many different ad formats available. Kindred has a strong knowledge of both global and local social media platforms and can help you determine which social platforms and advertising formats are best for your business goals and target audience.</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-bd1977b" data-id="bd1977b" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-92ba2d6 elementor-widget elementor-widget-image" data-id="92ba2d6" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img loading="lazy" decoding="async" width="101" height="89" src="https://kindred-society.com/wp-content/uploads/2024/09/11.svg" class="attachment-large size-large wp-image-23371" alt="" /> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-de47ada elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="de47ada" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-9c57a12" data-id="9c57a12" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-0398986 elementor-widget elementor-widget-image" data-id="0398986" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img loading="lazy" decoding="async" width="118" height="94" src="https://kindred-society.com/wp-content/uploads/2024/09/13.svg" class="attachment-large size-large wp-image-23372" alt="" /> </div> </div> </div> </div> <div class="elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-ed73ac9" data-id="ed73ac9" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-7d02b15 elementor-widget elementor-widget-heading" data-id="7d02b15" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h4 class="elementor-heading-title elementor-size-default">B2B Performance: SEO, CRM & UX</h4> </div> </div> <div class="elementor-element elementor-element-b09cd24 elementor-widget elementor-widget-text-editor" data-id="b09cd24" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>In today’s B2B landscape, account-based marketing (ABM) is key to targeting high-value clients and driving personalized engagement. Establishing a dedicated B2B platform gives you complete control over your brand narrative and allows you to create tailored experiences for your most important accounts. But it’s not just about having a website—it’s about building a digital hub that integrates seamlessly with your ABM strategy, from SEO and UI design to CRM tools that nurture relationships. Kindred specializes in developing performance-driven B2B websites that align with your ABM goals, helping you attract key decision-makers, reduce friction, and accelerate the sales cycle with personalized content and strategic automation.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-d8be152 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="d8be152" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-cddabaf" data-id="cddabaf" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-21627c6 elementor-widget elementor-widget-heading" data-id="21627c6" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h4 class="elementor-heading-title elementor-size-default">Website Conversion Optimisation</h4> </div> </div> <div class="elementor-element elementor-element-2d18c58 elementor-widget elementor-widget-text-editor" data-id="2d18c58" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>A website that makes it simple for visitors to experience your brand whilst achieving their purpose, is critical to you also achieving your goal. Often their purpose is your goal, they want to make a purchase as much as you want to make a sale! To solve this, our team ensures UX is central to the website’s design. We take a Human-Centred Design approach – ensuring we start with empathy for the people we are designing for and understand their journey in designing the end solution. We also utilize Social Listening tools to share insights about your own brand as well as topics that are being talked about by your target audiences. Throughout we ensure a clear call to action and ensure that the website experience is designed to convert a sale or booking. Kindred’s team of specialists in the Asia Pacific region will advise on content localization, including local market trends, consumer and shopper behavior, and provides content creation and management, including copywriting and translation, photography, and videography.</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-29e17c4" data-id="29e17c4" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-b1f8aa1 elementor-widget elementor-widget-image" data-id="b1f8aa1" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img loading="lazy" decoding="async" width="118" height="115" src="https://kindred-society.com/wp-content/uploads/2024/09/1-2.svg" class="attachment-1536x1536 size-1536x1536 wp-image-23028" alt="" /> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-9983552 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="9983552" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-af7e534" data-id="af7e534" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-f2d4fdb elementor-widget elementor-widget-image" data-id="f2d4fdb" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img loading="lazy" decoding="async" width="120" height="120" src="https://kindred-society.com/wp-content/uploads/2024/09/2.svg" class="attachment-1536x1536 size-1536x1536 wp-image-23344" alt="" /> </div> </div> </div> </div> <div class="elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-ee9681b" data-id="ee9681b" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-849b7a4 elementor-widget elementor-widget-heading" data-id="849b7a4" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h4 class="elementor-heading-title elementor-size-default">Programmatic Advertising</h4> </div> </div> <div class="elementor-element elementor-element-e3219f2 elementor-widget elementor-widget-text-editor" data-id="e3219f2" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Programmatic, a form of PPC advertising, increases the relevance of your advertising placement across the internet throughout a buyer’s journey, by showing an ad to a specific customer type in a specific context. This can be in the form of static or video display ads and include customized messages for different audiences or stages of the journey. The other often talked about aspect of programmatic is the automated auction-style nature of advertising buying, where a seller’s minimum price and a buyer’s maximum price are matched up in real time. 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