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IDC - Industry - Home
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class="side-content-nav-item"> <a role="treeitem" aria-expanded="false" class="side-content-nav-button" aria-owns="side-content-nav-full-data-analytics-subtree" data-icon-before="arrow-head"> <span>Data & Analytics</span> </a> <ul id="side-content-nav-full-data-analytics-subtree" role="group" data-header-treeview-level="1" aria-label="Data & Analytics" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/data-analytics"> <span>About</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" aria-expanded="false" data-header-treeview-expand class="side-content-nav-button" aria-owns="side-content-nav-full-data-analytics-coverage-subtree" data-icon-before="arrow-head"> <span>Solutions</span> </a> <ul id="side-content-nav-full-data-analytics-coverage-subtree" role="group" data-header-treeview-level="2" aria-label="Solutions" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/data-analytics/black-book"> <span>Black Book</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/data-analytics/channel-partner-ecosystem"> <span>Channel Partner Ecosystem</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/product/velocity-sales-intelligence"> <span>IDC Velocity</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/data-analytics/services-contracts-database"> <span>Services Contracts Database</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/data-analytics/spending-guide"> <span>Spending Guide</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/data-analytics/tracker"> <span>Tracker<sup>®</sup></span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/data-analytics/wallet"> <span>Wallet</span> </a> </li> </ul> </li> </ul> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" aria-expanded="false" class="side-content-nav-button" aria-owns="side-content-nav-full-custom-solutions-subtree" data-icon-before="arrow-head"> <span>Custom Solutions</span> </a> <ul id="side-content-nav-full-custom-solutions-subtree" role="group" data-header-treeview-level="1" aria-label="Custom Solutions" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/custom-solutions"> <span>About</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" aria-expanded="false" data-header-treeview-expand class="side-content-nav-button" aria-owns="side-content-nav-full-custom-solutions-coverage-subtree" data-icon-before="arrow-head"> <span>Solutions</span> </a> <ul id="side-content-nav-full-custom-solutions-coverage-subtree" role="group" data-header-treeview-level="2" aria-label="Solutions" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/custom-solutions/business-value"> <span>Business Value</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/custom-solutions/content-marketing-services"> <span>Content Marketing Services</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/custom-solutions/custom-analytics"> <span>Custom Analytics</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/custom-solutions/licensed-and-customized-marketing-content"> <span>Licensed & Customized Content</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/custom-solutions/partnering"> <span>Partnering</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/custom-solutions/sales-enablement"> <span>Sales Enablement</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/custom-solutions/strategic-market-insights"> <span>Strategic Market Insights</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/custom-solutions/thought-leadership"> <span>Thought Leadership</span> </a> </li> </ul> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/custom-solutions/customer-stories"> <span>Customer Stories</span> </a> </li> </ul> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" aria-expanded="false" class="side-content-nav-button" aria-owns="side-content-nav-full-events-subtree" data-icon-before="arrow-head"> <span>Events</span> </a> <ul id="side-content-nav-full-events-subtree" role="group" data-header-treeview-level="1" aria-label="Events" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/events"> <span>About</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/events/become-a-sponsor"> <span>Become a Sponsor</span> </a> </li> </ul> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/analysts"> <span>Our Analysts</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" aria-expanded="false" class="side-content-nav-button" aria-owns="side-content-nav-full-about-subtree" data-icon-before="arrow-head"> <span>About IDC</span> </a> <ul id="side-content-nav-full-about-subtree" role="group" data-header-treeview-level="1" aria-label="About IDC" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/about"> <span>Overview</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/about/leadership"> <span>Leadership</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/about/research-methodologies"> <span>Research Methodologies</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/about/careers"> <span>Careers</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" 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aria-owns="side-content-nav-side-resources-trending-gen-ai-subtree" data-icon-before="arrow-head"> <span>Generative AI</span> </a> <ul id="side-content-nav-side-resources-trending-gen-ai-subtree" role="group" data-header-treeview-level="3" aria-label="Generative AI" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/resource-center/generative-ai"> <span>Overview</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/resource-center/generative-ai/use-cases"> <span>Use Cases</span> </a> </li> </ul> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/resource-center/sustainability"> <span>Sustainability</span> </a> </li> </ul> </li> </ul> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/myidc"> <span>MyIDC</span> </a> </li> </ul> </nav> </div> <div class="side-content cell large-10" data-skip-link="main"> <div class="hero grid-root"> <div class="grid-container"> <div class="grid-x grid-margin-x grid-margin-y"> <div data-clickable class="cell medium-7"> <div class="cell-text"> <h1 class="hero-title">Industry Research Grounded in Decades of Experience</h1> <p class="fs-large">IDC’s industry research assists business and IT leaders in making technology decisions across six industries - retail, government, financial services, manufacturing, health and energy.</p> </div> <div class="cell-actions"> <a href="https://info.idc.com/insights-cu-lp.html?utm_medium=idc-tagged&utm_source=idcweb-home&utm_campaign=us-idc-insights-contact-us-insights-site&utm_content=insights-site&utm_idc=idh-insights-site-idcus" data-button="primary"> Contact Us </a> </div> </div> <div class="cell medium-5 cell-image" data-image=" [https://cdn.idc.com/COMMONS/IMAGES/CORP/research/industry/home/hero-s.jpg?guid=1824afdc-d713-4791-b951-d03ed0f59676, small], [https://cdn.idc.com/COMMONS/IMAGES/CORP/research/industry/home/hero-l.jpg?guid=28b51800-4556-4ec3-890a-3df94bfc051e, medium]"></div> </div> </div> </div> <div class="grid-root"> <div class="grid-container"> <div class="grid-x grid-margin-x grid-margin-y"> <div class="cell"> <div class="cell-text"> <h2>IDC’s industry research helps business and IT leaders:</h2> </div> </div> <div class="cell medium-6 large-6"> <div class="cell-text"> <i class="fc-blue" data-icon="chart-growth" data-icon-size="xxl"></i> <h3>Optimize IT Strategy with Proven Industry Insights</h3> <ul> <li>Plan and implement digital transformation strategies with industry expertise from our global analysts.</li> <li>Validate conclusions and identify risks early on based on accurate, relevant data.</li> <li>Plan to meet company goals with guidance from our rigorous research methodology.</li> </ul> </div> </div> <div class="cell medium-6 large-6"> <div class="cell-text"> <i class="fc-blue" data-icon="arrows-upskill" data-icon-size="xxl"></i> <h3>Foster Growth and Innovation in Your Organization</h3> <ul> <li>Drive growth by evolving your organization into the digital age with our analysts’ industry expertise and advice.</li> <li>Build out digital transformation roadmaps with our consulting services.</li> <li>Promote innovation by supplying your team with the latest technology data and trends from around the globe.</li> </ul> </div> </div> <div class="cell medium-6 large-6"> <div class="cell-text"> <i class="fc-blue" data-icon="people-stairs" data-icon-size="xxl"></i> <h3>Access Insights to Define your Digital Strategy and Operate Efficiently</h3> <ul> <li>Develop a clearly defined digital strategy and positioning based on our expert industry analysis and guidance.</li> <li>Keep operations efficient and aligned to your digital initiatives with IDC’s most cutting-edge digital strategies for your industry.</li> </ul> </div> </div> <div class="cell medium-6 large-6"> <div class="cell-text"> <i class="fc-blue" data-icon="chart-monitor-growth" data-icon-size="xxl"></i> <h3>Make Informed Decisions with our Industry Expertise</h3> <ul> <li>Lead informed negotiations with vendors grounded in fact-based industry research, expertise and guidance.</li> <li>Accurately assess supply and demand, market costs and vendor metrics with our industry consulting services.</li> </ul> </div> </div> <div class="cell"> <div class="cell-text"> <p>IDC’s industry research also helps technology suppliers inform their vertical marketing, sales, and product management strategies so that they more closely align with key industry-specific trends and investment priorities.</p> </div> </div> </div> </div> </div> <div class="grid-root"> <div class="grid-container"> <div class="grid-x grid-margin-x grid-margin-y"> <div class="cell"> <div class="cell-text"> <h2>Explore IDC’s Industry Research</h2> </div> </div> <div class="cell"> <div id="insights" data-tabs data-tabs-sharable class="grid-x grid-margin-x grid-margin-y"> <div class="cell"> <div data-tabs-menu aria-labelledby="Explore IDC’s Industry Research"> <div class="h3" data-tabs-header>Energy</div> <div class="h3" data-tabs-header>Financial</div> <div class="h3" data-tabs-header>Government</div> <div class="h3" data-tabs-header>Health</div> <div class="h3" data-tabs-header>Manufacturing</div> <div class="h3" data-tabs-header>Retail</div> </div> </div> <div class="cell"> <div data-tabs-panel> <div class="grid-x grid-margin-x grid-margin-y"> <div class="cell cell-image medium-4 large-4" data-image=" [https://cdn.idc.com/COMMONS/IMAGES/CORP/research/industry/home/tb-insights-energy-s.jpg?guid=0ff3cad3-67f4-4428-920d-5d5ee24f8de5, small], [https://cdn.idc.com/COMMONS/IMAGES/CORP/research/industry/home/tb-insights-energy-l.jpg?guid=34f5c0ac-355f-45e4-8e71-c775d8193cf3, medium]"></div> <div class="cell medium-8 large-8"> <div class="cell-text"> <p class="fs-large">IDC Energy Insights works with utility providers, oil and gas producers, and mining companies on how to leverage data and technology to improve operational excellence and create new information-based commodities.</p> <p>Its global team of analysts with decades of industry experience, advise on how to create holistic digital operational strategies that deliver agile operations and how to harness information for improved decision making and the creation of new value add-services.</p> </div> <div class="cell-actions align-middle"> <button data-link="primary" data-icon-after="arrow-head" data-modal-trigger="insights-energy-research" aria-label="IDC Energy Insights Latest Research"> Latest Research </button> <div data-modal="insights-energy-research" data-modal-sharable data-modal-width="1200" aria-label="IDC Energy Insights Latest Research" data-modal-iframe-url="/research/industry/iframe/modal-insights-energy-research"></div> </div> </div> </div> </div> <div data-tabs-panel> <div class="grid-x grid-margin-x grid-margin-y"> <div class="cell cell-image medium-4 large-4" data-image=" [https://cdn.idc.com/COMMONS/IMAGES/CORP/research/industry/home/tb-insights-fin-s.jpg?guid=6593f48d-1464-4d3e-91ad-117ed1a17b0d, small], [https://cdn.idc.com/COMMONS/IMAGES/CORP/research/industry/home/tb-insights-fin-l.jpg?guid=c9e1a238-204a-4ece-9067-c270515c3d74, medium]"></div> <div class="cell medium-8 large-8"> <div class="cell-text"> <p class="fs-large">IDC Financial Insights works with financial institutions to help them achieve success through accelerated banking, the creation of value through open, agile, and secure infrastructures, creating dynamic customer experiences, and deliver to banking and payments customers worldwide.</p> <p>Its global team of analysts, with decades of industry experience, advise financial institutions on how to supplant the functionality of legacy systems with digital technologies that will improve efficiency and profitability, engage the customer in a meaningful way while reducing risk and fraud.</p> </div> <div class="cell-actions align-middle"> <button data-link="primary" data-icon-after="arrow-head" data-modal-trigger="insights-financial-research" aria-label="IDC Financial Insights Latest Research"> Latest Research </button> <div data-modal="insights-financial-research" data-modal-sharable data-modal-width="1200" aria-label="IDC Financial Insights Latest Research" data-modal-iframe-url="/research/industry/iframe/modal-insights-financial-research"></div> <a data-link="primary" data-icon-after="arrow-head" href="/research/industry/fintech-rankings"> IDC FinTech Rankings and Real Results </a> </div> </div> </div> </div> <div data-tabs-panel> <div class="grid-x grid-margin-x grid-margin-y"> <div class="cell cell-image medium-4 large-4" data-image=" [https://cdn.idc.com/COMMONS/IMAGES/CORP/research/industry/home/tb-insights-gov-s.jpg?guid=c5cf7d21-3b3e-4451-bfdf-04d159002ad4, small], [https://cdn.idc.com/COMMONS/IMAGES/CORP/research/industry/home/tb-insights-gov-l.jpg?guid=3712002b-0e20-431d-98ea-e0ee0db7343d, medium]"></div> <div class="cell medium-8 large-8"> <div class="cell-text"> <p class="fs-large">IDC Government Insights works with governments throughout the world on their digital transformation journeys, helping them provide better quality services to citizens, while improving the efficiency, effectiveness, and delivery of government programs and services.</p> <p>Its global team of analysts, with decades of industry experience, advise central and local governments on how to improve the delivery of government services, creating more effective and engaged services and citizens.</p> </div> <div class="cell-actions align-middle"> <button data-link="primary" data-icon-after="arrow-head" data-modal-trigger="insights-government-research" aria-label="IDC Government Insights Latest Research"> Latest Research </button> <div 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class="cell-text"> <p class="fs-large">IDC Health Insights works with healthcare and life science organizations throughout the world providing value-based healthcare and knowledge-based medicine.</p> <p>Its global team of analysts with decades of industry experience, advise healthcare organizations on how to shift from sick care to healthcare with an emphasis on preventative care and population health management. Health Insights helps life science organizations employ a more knowledge-centric approach to new drug development, disease diagnosis, management, and treatment.</p> </div> <div class="cell-actions align-middle"> <button data-link="primary" data-icon-after="arrow-head" data-modal-trigger="insights-health-research" aria-label="IDC Health Insights Latest Research"> Latest Research </button> <div data-modal="insights-health-research" data-modal-sharable data-modal-width="1200" aria-label="IDC Health Insights Latest Research" data-modal-iframe-url="/research/industry/iframe/modal-insights-health-research"></div> </div> </div> </div> </div> <div data-tabs-panel> <div class="grid-x grid-margin-x grid-margin-y"> <div class="cell cell-image medium-4 large-4" data-image=" [https://cdn.idc.com/COMMONS/IMAGES/CORP/research/industry/home/tb-insights-manu-s.jpg?guid=5f8b5152-49fb-42b2-8574-cea1dcc5853a, small], [https://cdn.idc.com/COMMONS/IMAGES/CORP/research/industry/home/tb-insights-manu-l.jpg?guid=d93397cd-3319-47ad-9791-b653aacdfd2c, medium]"></div> <div class="cell medium-8 large-8"> <div class="cell-text"> <p class="fs-large">IDC Manufacturing Insights works with manufacturing organizations to accelerate the delivery of innovation through integrated products and services.</p> <p>Its global team of analysts with decades of industry experience, advise manufacturers on how to drive additional revenue opportunities throughout the product life cycle, without negatively impacting the ability to scale to profitable volumes.</p> </div> <div class="cell-actions align-middle"> <button data-link="primary" data-icon-after="arrow-head" data-modal-trigger="insights-manufacturing-research" aria-label="IDC Manufacturing Insights Latest Research"> Latest Research </button> <div data-modal="insights-manufacturing-research" data-modal-sharable data-modal-width="1200" aria-label="IDC Manufacturing Insights Latest Research" data-modal-iframe-url="/research/industry/iframe/modal-insights-manufacturing-research"></div> </div> </div> </div> </div> <div data-tabs-panel> <div class="grid-x grid-margin-x grid-margin-y"> <div class="cell cell-image medium-4 large-4" data-image=" [https://cdn.idc.com/COMMONS/IMAGES/CORP/research/industry/home/tb-insights-retail-s.jpg?guid=a60c7ad9-5467-4929-9780-360d4bfbe54f, small], [https://cdn.idc.com/COMMONS/IMAGES/CORP/research/industry/home/tb-insights-retail-l.jpg?guid=0b7575e5-b836-4819-8cd8-46f600f881ec, medium]"></div> <div class="cell medium-8 large-8"> <div class="cell-text"> <p class="fs-large">IDC Retail Insights works with retailers to create exceptional, immersive customer experiences that engage and allow the customer to discover, evaluate, select, and transact in a frictionless manner.</p> <p>Its global team of analysts, with decades of industry experience, advise retailers how to transcend the focus on "transaction" to a focus that blends connected technology with an elevated customer experience.</p> </div> <div class="cell-actions align-middle"> <button data-link="primary" data-icon-after="arrow-head" data-modal-trigger="insights-retail-research" aria-label="IDC Retail Insights Latest Research"> Latest Research </button> <div data-modal="insights-retail-research" data-modal-sharable data-modal-width="1200" aria-label="IDC Retail Insights Latest Research" data-modal-iframe-url="/research/industry/iframe/modal-insights-retail-research"></div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="grid-root"> <div class="grid-container"> <div class="grid-x grid-margin-x grid-margin-y"> <div class="cell small-12"> <div class="cell-text"> <h2>Related Resources</h2> <p class="fs-large">For more examples of actionable insights from IDC analysts visit our <a href="/resource-center" data-link="secondary">Resource Center</a>.</p> </div> </div> <div data-clickable class="cell medium-6 large-6"> <div class="cell-text"> <h3>Aligning Digital Lending Technology to Meet Changing Market Dynamics</h3> <a href="https://info.idc.com/lending-blueprint.html" data-link="primary" data-icon-before="arrow-head"> Download Blueprint <span class="show-for-sr"> Aligning Digital Lending Technology to Meet Changing Market Dynamics</span> </a> </div> </div> <div data-clickable class="cell medium-6 large-6"> <div class="cell-text"> <h3>Aligning CX and EX Innovation: Yielding Greater ROI for Hospitality and Travel</h3> <a href="https://info.idc.com/hospitality-and-travel-blueprint.html" data-link="primary" data-icon-before="arrow-head"> view Ebook <span class="show-for-sr"> Aligning CX and EX Innovation: Yielding Greater ROI for Hospitality and Travel</span> </a> </div> </div> <div data-clickable class="cell medium-6 large-6"> <div class="cell-text"> <h3>Get the Guidance You Need to Become a "Future Enterprise"</h3> <a href="/research/tech-buyer/research-and-advisory/planning-guides" 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