IDC - Data Analytics

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class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/data-analytics/black-book"> <span>Black Book</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/data-analytics/channel-partner-ecosystem"> <span>Channel Partner Ecosystem</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/product/velocity-sales-intelligence"> <span>IDC Velocity</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/data-analytics/services-contracts-database"> <span>Services Contracts Database</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/data-analytics/spending-guide"> <span>Spending Guide</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/data-analytics/tracker"> <span>Tracker<sup>庐</sup></span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/data-analytics/wallet"> <span>Wallet</span> </a> </li> </ul> </li> </ul> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" aria-expanded="false" class="side-content-nav-button" aria-owns="side-content-nav-full-custom-solutions-subtree" data-icon-before="arrow-head"> <span>Custom Solutions</span> </a> <ul id="side-content-nav-full-custom-solutions-subtree" role="group" data-header-treeview-level="1" aria-label="Custom Solutions" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/custom-solutions"> <span>About</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" aria-expanded="false" data-header-treeview-expand class="side-content-nav-button" aria-owns="side-content-nav-full-custom-solutions-coverage-subtree" data-icon-before="arrow-head"> <span>Solutions</span> </a> <ul id="side-content-nav-full-custom-solutions-coverage-subtree" role="group" data-header-treeview-level="2" aria-label="Solutions" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/custom-solutions/business-value"> <span>Business Value</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/custom-solutions/content-marketing-services"> <span>Content Marketing Services</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/custom-solutions/custom-analytics"> <span>Custom Analytics</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/custom-solutions/licensed-and-customized-marketing-content"> <span>Licensed & Customized Content</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/custom-solutions/partnering"> <span>Partnering</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/custom-solutions/sales-enablement"> <span>Sales Enablement</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/custom-solutions/strategic-market-insights"> <span>Strategic Market Insights</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/custom-solutions/thought-leadership"> <span>Thought Leadership</span> </a> </li> </ul> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" 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aria-expanded="false" class="side-content-nav-button" aria-owns="side-content-nav-full-about-subtree" data-icon-before="arrow-head"> <span>About IDC</span> </a> <ul id="side-content-nav-full-about-subtree" role="group" data-header-treeview-level="1" aria-label="About IDC" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/about"> <span>Overview</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/about/leadership"> <span>Leadership</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/about/research-methodologies"> <span>Research Methodologies</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/about/careers"> <span>Careers</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" 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href="/events/become-a-sponsor"> <span>Become a Sponsor</span> </a> </li> </ul> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/analysts"> <span>Our Analysts</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" aria-expanded="false" class="side-content-nav-button" aria-owns="side-content-nav-side-about-subtree" data-icon-before="arrow-head"> <span>About IDC</span> </a> <ul id="side-content-nav-side-about-subtree" role="group" data-header-treeview-level="1" aria-label="About IDC" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/about"> <span>Overview</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/about/leadership"> <span>Leadership</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" 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aria-owns="side-content-nav-side-resources-trending-gen-ai-subtree" data-icon-before="arrow-head"> <span>Generative AI</span> </a> <ul id="side-content-nav-side-resources-trending-gen-ai-subtree" role="group" data-header-treeview-level="3" aria-label="Generative AI" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/resource-center/generative-ai"> <span>Overview</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/resource-center/generative-ai/use-cases"> <span>Use Cases</span> </a> </li> </ul> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/resource-center/sustainability"> <span>Sustainability</span> </a> </li> </ul> </li> </ul> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/myidc"> <span>MyIDC</span> </a> </li> </ul> </nav> </div> <div class="side-content cell large-10" data-skip-link="main"> <div class="grid-root"> <div class="grid-container"> <div class="grid-x grid-margin-x grid-margin-y"> <div class="cell medium-8"> <div class="cell-text"> <h1>Target Key Accounts</h1> <p class="fs-large">Understand tech budget allocations and spending with current providers with IDC Wallet. Define your target accounts with accurate insight into company-level budgets and spending.</p> </div> </div> <div class="cell cell-image medium-4" data-cell-image-video="video-wallet" data-cell-image-video-enable-focus data-image="[https://cdn.idc.com/COMMONS/IMAGES/CORP/data-analytics/wallet/dna-wa-s.png?guid=fad966ae-4e30-4d36-8bb6-904972182ba0, small], [https://cdn.idc.com/COMMONS/IMAGES/CORP/data-analytics/wallet/dna-wa-l.png?guid=65560988-fff0-4a86-92c8-766d8d2c3fd5, large]"></div> </div> </div> </div> <div data-modal="video-wallet" data-modal-video data-modal-sharable aria-label="IDC Wallet" data-modal-iframe-url="https://play.vidyard.com/Yg2WyUQakh6uZZZEuLdTA8"></div> <div class="grid-root"> <div class="grid-container"> <div class="grid-x grid-margin-x grid-margin-y"> <div class="cell medium-5 flex-container"> <div class="grid-x grid-margin-x grid-margin-y grid-padding-x grid-padding-y"> <div class="cell bg-blue flex-container align-center-middle"> <div class="cell-text align-middle text-center"> <h2>From a Wallet Customer</h2> <p class="fs-large"> <i>"Our partnership with IDC demonstrates our commitment to adding value for customers through data and creating an engaging platform that helps us support organizations to be adaptive in the current environment. With the proliferation of information and digital technologies, such collaborations are imperative to strengthening innovation in the digital environment. We look forward to more successes together in the future."</i></p> </div> </div> <div data-clickable class="cell flex-container align-center-middle bg-border"> <div class="cell-text align-middle text-center"> <h2>Learn More About IDC Wallet</h2> </div> <div class="cell-actions align-center"> <a data-button="primary" href="https://info.idc.com/idc-wallet-product-overview.html?utm_medium=idc-tagged&utm_source=idcweb-home&utm_campaign=us-idc-da-wallet-product-overview&utm_idc=idh-0-idcus"> Get Product One-Sheet </a> </div> </div> </div> </div> <div class="cell medium-7"> <div class="grid-x grid-margin-x grid-margin-y"> <div class="cell"> <div class="cell-text"> <h2>Build Your TAM</h2> <p class="fs-large">IDC鈥檚 Wallet enables your organization to:</p> <ul> <li>Identify companies with the right size budget for your IT products and services</li> <li>Effectively allocate resources to markets and accounts with the highest potential return</li> <li>Provide precise strategic and tactical planning</li> <li>View account-level technology spending estimates for companies globally</li> <li>Determine which vendors have the largest share of a company鈥檚 spend</li> </ul> </div> </div> <div class="cell"> <div class="cell-text"> <h2>Why Use IDC鈥檚 Wallet?</h2> <ul> <li>Determine top company targets</li> <li>Improve sales execution</li> <li>Understand IT buying behaviors</li> </ul> </div> </div> <div class="cell"> <div class="cell-text"> <h2>What Key Roles Does Wallet Help Support?</h2> <ul> <li>Sales</li> <li>Marketing</li> <li>Business Development</li> </ul> </div> </div> <div class="cell"> <div class="cell-text"> <h2>Choose the Wallet Solution That Is Right for You:</h2> <ul> <li><a data-link="secondary" href="/getdoc.jsp?containerId=IDC_P15607">Worldwide Wallet</a></li> <li><a data-link="secondary" href="/getdoc.jsp?containerId=IDC_P43268">Worldwide Wallet: Tech Spend by Vendor</a></li> </ul> </div> </div> </div> </div> </div> </div> </div> <div class="grid-root"> <div class="grid-container"> <div class="grid-x grid-margin-x grid-margin-y"> <div data-clickable class="cell bg-grey"> <div class="medium-cell-actions-horizontal grid-x grid-padding-y grid-padding-x align-justify align-middle"> <div class="cell medium-auto"> <div class="cell-text"> <h2>Your trusted source for worldwide technology market coverage.</h2> </div> </div> <div class="cell medium-shrink"> <div class="cell-actions align-right"> <a href="https://info.idc.com/data-analytics-contact-us.html?utm_medium=idc-tagged&utm_source=idcweb-home&utm_campaign=us-idc-data-and-analytics-contact-us&utm_idc=idh-0-idcus" data-button="primary">Contact Us</a> </div> </div> </div> </div> </div> </div> </div> <div class="grid-root"> <div class="grid-container" style="padding-top: 0"></div> </div> </div> </div> </div> </div> </main> <footer class="footer grid-root fc-white" data-skip-link="footer" data-gtm-root="Footer"> <div class="grid-container"> <div class="grid-x grid-margin-x grid-margin-y align-justify"> <div class="address-wrapper cell small-12 large-shrink"> <div class="grid-x grid-margin-x grid-margin-y"> <div class="cell"> <a class="logo-anchor" href="/"> <span class="show-for-sr">Home</span> <img class="logo-img" alt="IDC Logo; 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